<ARTICLE> 5 <LEGEND> This schedule contains summary financial information extracted from the unaudited financial statements contained in the October 31, 1998 quarterly report on Form 10-QSB of Kideo Productions, Inc. and is qualified in its entirety by reference to such financial statements. </LEGEND> <MULTIPLIER> 1,000 <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> JUL-31-1999 <PERIOD-START> AUG-01-1998 <PERIOD-END> OCT-31-1998 <CASH> 195 <SECURITIES> 0 <RECEIVABLES> 515 <ALLOWANCES> 0 <INVENTORY> 38 <CURRENT-ASSETS> 406 <PP&E> 656 <DEPRECIATION> 762 <TOTAL-ASSETS> 1,591 <CURRENT-LIABILITIES> 3,207 <BONDS> 46 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 0 <OTHER-SE> (1,626) <TOTAL-LIABILITY-AND-EQUITY> 1,591 <SALES> 1,148 <TOTAL-REVENUES> 1,148 <CGS> 509 <TOTAL-COSTS> 741 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 156 <INCOME-PRETAX> (278) <INCOME-TAX> 0 <INCOME-CONTINUING> (278) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (278) <EPS-PRIMARY> (0.07) <EPS-DILUTED> (0.07)