<ARTICLE> 5 <LEGEND> This schedule contains summary financial information extracted from Kideo Productions, Inc and is qualified in it's entirety by reference to such financial statements. </LEGEND> <MULTIPLIER> 1,000 <PERIOD-TYPE> 6-MOS <FISCAL-YEAR-END> JUL-31-1999 <PERIOD-START> AUG-01-1998 <PERIOD-END> JAN-31-1999 <CASH> 100 <SECURITIES> 0 <RECEIVABLES> 110 <ALLOWANCES> 0 <INVENTORY> 0 <CURRENT-ASSETS> 408 <PP&E> 1,023 <DEPRECIATION> 804 <TOTAL-ASSETS> 1,028 <CURRENT-LIABILITIES> 2,638 <BONDS> 6 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 0 <OTHER-SE> (1,616) <TOTAL-LIABILITY-AND-EQUITY> 1,028 <SALES> 3,105 <TOTAL-REVENUES> 3,105 <CGS> 1,298 <TOTAL-COSTS> 1,766 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 309 <INCOME-PRETAX> (268) <INCOME-TAX> 0 <INCOME-CONTINUING> (268) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (268) <EPS-PRIMARY> (0.07) <EPS-DILUTED> (0.07)