EXHIBIT 5
             OPINION AND CONSENT OF BROBECK, PHLEGER & HARRISON LLP

                                 August 2, 1999

1-800-FLOWERS.COM, Inc.
1600 Stewart Avenue
Westbury, New York 11590

            Re:   1-800-FLOWERS.COM, Inc. - Registration Statement on Form S-8

Dear Ladies and Gentlemen:

            We have acted as counsel to 1-800-FLOWERS.COM, Inc., a Delaware
corporation (the "Company"), in connection with the registration on Form S-8
(the "Registration Statement") under the Securities Act of 1933, as amended, of
9,900,000 shares of Class A Common Stock and related stock options for under the
Company's 1999 Stock Incentive Plan (the "Incentive Plan") and 1,237,500 shares
of Class A Common Stock and 1,237,500 shares of Class B Common Stock and related
stock options for issuance under the 1997 Stock Option Plan (the "1997 Plan").
All of such shares are collectively referred to herein as the "Shares".

            This opinion is being furnished in accordance with the requirements
of Item 8 of Form S-8 and Item 601(b)(5)(i) of Regulation S-K.

            We have reviewed the Company's charter documents and the corporate
proceedings taken by the Company in connection with the establishment of the
Incentive Plan and 1997 Plan. Based on such review, we are of the opinion that,
if, as and when the Shares have been issued and sold (and the consideration
therefor received) pursuant to the provisions of option agreements duly
authorized under the Incentive Plan and 1997 Plan and in accordance with the
Registration Statement, such Shares will be duly authorized, legally issued,
fully paid and nonassessable.

            We consent to the filing of this opinion letter as Exhibit 5 to the
Registration Statement.

            This opinion letter is rendered as of the date first written above
and we disclaim any obligation to advise you of facts, circumstances, events or
developments which hereafter may be brought to our attention and which may
alter, affect or modify the opinion expressed herein. Our opinion is expressly
limited to the matters set forth above and we render no opinion, whether by
implication or otherwise, as to any other matters relating to the Company, the
Incentive Plan, the 1997 Plan or the Shares.

                                        Very truly yours,


                                        BROBECK, PHLEGER & HARRISON LLP