TABLE OF CONTENTS


    PART I

    ITEM 1.  -  Business
    ITEM 2.  -  Properties
    ITEM 3.  -  Legal Proceedings
    ITEM 4.  -  Submission of Matters to a Vote of Security Holders
- --------------------------------------------------------------------------------
    PART II

    ITEM 5.  -  Market for the Registrant's Common Equity and Related
                 Stockholder Matters
    ITEM 6.  -  Selected Financial Data
    ITEM 7.  -  Management's Discussion and Analysis of Financial Condition and
                 Results of Operations
    ITEM 7A. -  Quantitative and Qualitative Disclosure about Market Risk
    ITEM 8.  -  Financial Statements and Supplementary Data
    ITEM 9.  -  Changes In and Disagreements with Accountants on Accounting and
                 Financial Disclosure
    ITEM 9A. -  Controls and Procedures
- --------------------------------------------------------------------------------
    PART III

    ITEM 10. -  Directors and Executive Officers of the Registrant
    ITEM 11. -  Executive Compensation
    ITEM 12. -  Security Ownership of Certain Beneficial Owners and Management
    ITEM 13. -  Certain Relationships and Related Transactions
    ITEM 14. -  Principal Accountant Fees and Services
- --------------------------------------------------------------------------------
    PART IV

    ITEM 15.
    SIGNATURES
    EXHIBIT INDEX

    EX-21 (Subsidiaries of the registrant)

    EX-23 (Consents of experts and counsel)

    EX-31 Certification of Chief Executive Officer and Chief Financial Officer)
    EX-32 (Certification of Chief Executive Officer and Chief Financial Officer
           pursuant to 18 U.S.C. Section 1350)



                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-K

              ANNUAL REPORT PURSUANT TO SECTION 13 or 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                   For the Fiscal Year Ended January 31, 2004


Commission File Number 001-14565

                                  FRED'S, INC.
                                  ------------
             (Exact Name of Registrant as Specified in its Charter)

         TENNESSEE                                             62-0634010
(State or Other Jurisdiction of                              (I.R.S. Employer
Incorporation or Organization)                            Identification Number)

                              4300 New Getwell Road
                            MEMPHIS, TENNESSEE 38118
                    (Address of Principal Executive Offices)

Registrant's telephone number, including area code                (901) 365-8880

Securities Registered Pursuant to Section 12(b) of the Act:            None

Securities Registered Pursuant to Section 12(g) of the Act:

                               Title of Each Class
                               -------------------
                       Class A Common Stock, no par value

     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.
               Yes [X]                                     No [ ]

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K [X].

     Indicate by check mark whether the registrant is an  accelerated  filer (as
defined in Exchange Act Rule 12b-2.
               Yes [X]                                     No [ ]



     Aggregate  market value of the voting stock held by  non-affiliates  of the
Registrant as of August 1, 2003, was approximately $1.176 billion based upon the
last reported sale price on such date by the NASDAQ Stock Market, Inc.


     As of April 2,  2004,  there  were  39,129,117  shares  outstanding  of the
Registrant's Class A no par value voting common stock.

     As of April 2, 2004,  there were no shares  outstanding of the Registrant's
Class B no par value non-voting common stock.

                       DOCUMENTS INCORPORATED BY REFERENCE
                       -----------------------------------

     Portions of the Form 8-K dated May 14, 2002 are  incorporated  by reference
into Part II, Item 9.

     Portions of the Company's Proxy Statement for the 2004 annual  shareholders
meeting,  to be filed within 120 days of the  registrant's  fiscal year end, are
incorporated by reference into Part III, Items 10, 11, 12, 13 and 14.

     With the  exception of those  portions that are  specifically  incorporated
herein by reference,  the aforesaid documents are not to be deemed filed as part
of this report.

Cautionary Statement Regarding Forward-looking Information

     Other  than  statements  based on  historical  facts,  many of the  matters
discussed in this Form 10-K relate to events which we expect or  anticipate  may
occur in the future. Such statements are defined as "forward-looking statements"
under the Private  Securities  Litigation Reform Act of 1995 (the "Reform Act"),
15 U.S.C.A. Sections 77z-2 and 78u-5 (Supp. 1996). The Reform Act created a safe
harbor to protect  companies from  securities  law liability in connection  with
forward-looking  statements.  Fred's Inc. ("Fred's" or the "Company") intends to
qualify  both its written and oral  forward-looking  statements  for  protection
under the Reform Act and any other similar safe harbor provisions.

The words "believe",  "anticipate",  "project",  "plan",  "expect",  "estimate",
"objective",  "forecast",  "goal",  "intend",  "will  likely  result",  or "will
continue" and similar expressions generally identify forward-looking statements.
All  forward-looking  statements are inherently  uncertain,  and concern matters
that involve risks and other factors which may cause the actual  performance  of
the Company to differ  materially from the  performance  expressed or implied by
these statements.  Therefore,  forward-looking statements should be evaluated in
the context of these uncertainties and risks, including but not limited to:

o    Economic  and  weather  conditions  which  affect  buying  patterns  of our
     customers and supply chain efficiency;



o    Changes in consumer  spending and our ability to anticipate buying patterns
     and implement appropriate inventory strategies;

o    Continued availability of capital and financing;

o    Competitive factors;

o    Changes in reimbursement practices for pharmaceuticals;

o    Governmental regulation;

o    Increases in fuel and utility rates;

o    Other factors affecting business beyond our control.

Consequently,  all  forward-looking  statements are qualified by this cautionary
statement. We undertake no obligation to update any forward-looking statement to
reflect events or circumstances arising after the date on which it was made.


                                     PART I
                                     ------

Item 1:  Business

General

     Fred's,  founded in 1947,  operates 488 discount general merchandise stores
     in fourteen  states  primarily in the  southeastern  United States.  Fred's
     stores  generally serve low,  middle and fixed income  families  located in
     small- to medium-  sized towns  (approximately  65% of Fred's stores are in
     markets  with  populations  of 15,000 or fewer  people).  Two  hundred  and
     forty-one of the Company's stores have full service pharmacies. The Company
     also markets goods and services to 26 franchised "Fred's" stores.

          Fred's  stores  stock over  12,000  frequently  purchased  items which
     address  the  everyday  needs  of  its  customers,   including   nationally
     recognized  brand name  products,  proprietary  "Fred's" label products and
     lower priced off-brand  products.  Fred's management believes its customers
     shop Fred's  stores as a result of their  convenient  locations  and sizes,
     everyday low prices on key products and regularly  advertised  departmental
     promotions and seasonal specials.  Fred's stores have average selling space
     of 15,112  square feet and had average  sales of $3,008,430 in fiscal 2003.
     No single store  accounted  for more than 1.0% of net sales  during  fiscal
     2003.


Business Strategy

          The Company's strategy is to meet the general merchandise and pharmacy
     needs of the small- to medium-  sized  towns it serves by  offering a wider
     variety  of  quality  merchandise  and  a  more  attractive  price-to-value
     relationship than either drug stores or smaller variety/dollar stores and a



     shopper-friendly format which is more convenient than larger sized discount
     merchandise stores. The major elements of this strategy include:

     Wide variety of frequently  purchased,  basic merchandise  -Fred's combines
     everyday  basic  merchandise  with  certain  specialty  items to offer  its
     customers  a wide  selection  of  general  merchandise.  The  selection  of
     merchandise is supplemented by seasonal  specials,  private label products,
     and the inclusion of pharmacies in 241 of its stores.

     Discount  prices  - The  Company  provides  value  and  low  prices  to its
     customers   (i.e.,  a  good   "price-to-value   relationship")   through  a
     coordinated  discount  strategy  and an Everyday  Low Pricing  program that
     focuses on strong values daily,  while minimizing the Company's reliance on
     promotional  activities.  As part of this  strategy,  Fred's  maintains low
     opening  price points and  competitive  prices on key  products  across all
     departments,  and  regularly  offers  seasonal  specials  and  departmental
     promotions  supported  by direct  mail,  television,  radio  and  newspaper
     advertising.

     Convenient  shopper-friendly  environment  - Fred's  stores  are  typically
     located in convenient shopping and/or residential areas.  Approximately 33%
     of the  Company's  stores are  freestanding  as opposed to being located in
     strip shopping center sites. Freestanding sites allow for easier access and
     shorter distances to the store entrance.  Fred's stores are of a manageable
     size  and  have an  understandable  store  layout,  wide  aisles  and  fast
     checkouts.

     Expansion Strategy

          The Company  expects that  expansion will occur  primarily  within its
     present  geographic  area and will be focused  in  small-to  medium-  sized
     towns.  The Company may also enter larger  metropolitan  and urban  markets
     where it already has a market presence in the surrounding area.

          Fred's opened 79 stores in 2003 and closed 5 stores,and  anticipates a
     net  increase  of 80 to 100 new  stores in 2004.  The  Company's  new store
     prototype  has 16,000 square feet of space.  Opening a new store  currently
     costs between  $350,000 and $475,000 for  inventory,  furniture,  fixtures,
     equipment  and  leasehold  improvements.  The  Company  has 20  stand-alone
     "Xpress"  locations  which sell only  pharmaceuticals  and other health and
     beauty related  items.  These  locations  range in size from 1,000 to 8,000
     square  feet,  and enable the Company to enter a new market with an initial
     investment  of under  $400,000.  During 2003,  the Company  opened 4 Xpress
     locations.  During 2004, the Company anticipates opening 5 to 10 new Xpress
     locations. It is the Company's intent to expand these locations into a full
     size Fred's location as market conditions permit.

          The Company believes that its  pharmaceuticals  business will continue
     to be a  significant  growth  area.  In  2003,  the  Company  added  27 new
     pharmacies and closed 2 pharmacies.  During 2004,  the Company  anticipates



     adding  at least 35  additional  pharmacies.  Approximately  52% of  Fred's
     stores  contain a  pharmacy  and sell  prescription  drugs.  The  Company's
     primary mechanism for obtaining customers for new pharmacies is through the
     acquisition  of  prescription  files  from  independent  pharmacies.  These
     acquisitions  provide an immediate  sales benefit,  and in many cases,  the
     independent pharmacist will move to Fred's, thereby providing continuity in
     the pharmacist-patient relationship.

          The  following  tables set forth certain  information  with respect to
     stores and pharmacies for each of the last five years:


                                                                                         

                                                             1999       2000         2001        2002     2003
- ----------------------------------------------------------------------------------------------------------------

     Stores open at beginning of period                       283        293          320         353      414
     Stores opened/acquired during period                      20         31           33          62       79
     Stores closed during period                              (10)        (4)          (0)         (1)      (5)
                                                          ------------------------------------------------------
     Stores open at end of period                             293        320          353         414      488
                                                          ======================================================

     Number of stores with Pharmacies at
       End of period                                          182        198          202         216      241
                                                          ======================================================

     Square feet of selling space at end of
       period (in thousands)                                3,968      4,346        4,892       5,785    6,884
                                                          ======================================================

     Average square feet of selling space
       per store                                           14,015     14,690       14,517      15,086   15,112
                                                          ======================================================

     Franchise stores at end of period                         26         26           26          26       26
                                                          ======================================================


     Merchandising and Marketing

          The  business in which the  Company is engaged is highly  competitive.
     The principal  competitive  factors include  location of stores,  price and
     quality of merchandise,  in-stock consistency,  merchandise  assortment and
     presentation,  and  customer  service.  The Company  competes for sales and
     store  locations  in varying  degrees  with  national,  regional  and local
     retailing  establishments,  including  department stores,  discount stores,
     variety  stores,  dollar stores,  discount  clothing  stores,  drug stores,
     grocery stores,  outlet stores,  warehouse stores and other stores. Many of
     the largest  retail  merchandising  companies  in the nation have stores in
     areas in which the Company operates.

          Management  believes  that Fred's has a  distinctive  niche in that it
     offers a wider variety of merchandise at a more  attractive  price-to-value
     relationship than either a drug store or smaller  variety/dollar  store and
     is more  shopper-convenient  than a larger discount store.  The variety and
     depth of merchandise offered at Fred's stores in high traffic  departments,
     such as  health  and  beauty  aids and  paper and  cleaning  supplies,  are
     comparable to those of larger discount retailers.  Management believes that
     its knowledge of regional and local consumer preferences, developed in over
     fifty-five years of operation by the Company and its predecessors,  enables



     the Company to compete effectively in its region.  Purchasing The Company's
     primary  buying  activities  (other  than  prescription  drug  buying)  are
     directed  from the  corporate  office by the  General  Merchandise  Manager
     through 3 Vice  Presidents-Merchandising who are supported by a staff of 20
     buyers and  assistants.  The buyers and assistants are  participants  in an
     incentive  compensation  program,  which  is  based  upon  various  factors
     primarily relating to gross margin returns on inventory  controlled by each
     individual buyer. The Company purchases its merchandise from a wide variety
     of suppliers.  Approximately  11% of the  Company's  purchases in 2003 were
     made  from  Procter  and  Gamble.  Excluding  the  purchases  made from our
     pharmaceutical  supplier,  no other supplier  accounted for more than 3% of
     the  Company's  purchases  in 2003.  The  Company  believes  that  adequate
     alternative  sources of products  are  available  for these  categories  of
     merchandise.

          During 2003, all of the Company's prescription drugs were purchased by
     its pharmacies  individually and shipped direct from the Company's  primary
     pharmaceutical wholesaler AmerisourceBergen  Corporation ("Bergen"). Bergen
     provides  substantially  all of the Company's  prescription  drugs.  During
     2003,  approximately  34% of the Company's  total  purchases were made from
     Bergen.   Although   there  are   alternative   wholesalers   that   supply
     pharmaceutical  products,  the Company operates under a purchase and supply
     contract  with one  supplier as its primary  wholesaler.  Accordingly,  the
     unplanned loss of this  particular  supplier could have a short-term  gross
     margin impact on the Company's  business  until an  alternative  wholesaler
     arrangement could be implemented.

     Sales Mix

          Sales of  merchandise  through  Company owned stores and to franchised
     Fred's  locations are the only  significant  industry  segment of which the
     Company is a part.

          The  Company's  sales mix by major  category for the  preceding  three
     years was as follows:

                                                      

                                               2003    2002    2001
                                               ----    ----    ----
     Pharmaceuticals........................   32.4%   33.2%   34.4%
     Household Goods........................   23.6%   23.0%   22.4%
     Apparel and Linens.....................   14.2%   13.6%   12.3%
     Food and Tobacco Products..............   10.2%    9.6%    9.5%
     Health and Beauty Aids.................    8.8%    9.0%    9.4%
     Paper and Cleaning Supplies............    8.1%    8.4%    8.3%
     Sales to Franchised Fred's Stores......    2.7%    3.2%    3.7%


          The sales mix varies from store to store depending upon local consumer
     preferences and whether the stores include pharmacies and/or a full-line of
     apparel.  In 2003 the average customer  transaction size was  approximately



     $17.78, and the number of customer  transactions  totaled  approximately 73
     million.

          The private label program includes household cleaning supplies, health
     and beauty  aids,  disposable  diapers,  pet foods,  paper  products  and a
     variety  of  beverage  and other  products.  Private  label  products  sold
     constituted approximately 3% of total sales in 2003. Private label products
     afford the Company  higher than average gross  margins while  providing the
     customer  with lower priced  products  that are of a quality  comparable to
     that of  competing  branded  products.  An  independent  laboratory-testing
     program  is used  for  substantially  all of the  Company's  private  label
     products.

          The Company sells  merchandise to its 26 franchised  "Fred's"  stores.
     These  sales  during  the last three  years  totaled  $34,780,000  in 2003,
     $35,261,000  in 2002,  and  $33,452,000  in 2001.  Franchise and other fees
     earned  totaled  $1,964,000 in 2003,  $2,016,000 in 2002, and $1,764,000 in
     2001.  These fees represent a reimbursement  for use of the Fred's name and
     administrative  costs  incurred  on behalf of the  franchised  stores.  The
     Company does not intend to expand its  franchise  network,  and  therefore,
     expects that this category will continue to decrease as a percentage of the
     Company's total revenues.

     Advertising and Promotions

          Advertising and promotion costs represented 1.3% of net sales in 2003.
     The  Company  uses  direct  mail,  television,  radio  and  thirteen  major
     newspaper-advertising   circulars  to  promote  its  merchandise,   special
     promotional events and a discount retail image.

          The Company's  buyers have  discretion to mark down slow moving items.
     The Company runs regular  clearances of seasonal  merchandise  and conducts
     sales and promotions of particular  items.  The Company also encourages its
     store managers to create in-store advertising displays and signage in order
     to  increase  customer  traffic  and  impulse  purchases.  There is certain
     flexibility  by the store  managers to tailor the price  structure at their
     particular  store  to  meet  competitive  conditions  within  each  store's
     marketing area.

     Store Operations

          All Fred's stores are open six days a week (Monday through  Saturday),
     and most  stores are open seven days a week (other  than  pharmacy).  Store
     hours are generally  from 9:00 a.m. to 9:00 p.m.;  however,  certain stores
     are open only until 6:00 p.m.  Each Fred's  store is managed by a full-time
     store  manager  and  those  stores  with  a  pharmacy  employ  a  full-time
     pharmacist.  The  Company's  thirty-two  district  managers  supervise  the
     management and operation of Fred's stores.

          Fred's  operates 241 in-store  pharmacies,  which offer brand name and
     generic  pharmaceuticals  and are  staffed  by  licensed  pharmacists.  The
     addition of acquired  pharmacies  in the  Company's  stores has resulted in



     increased  store  sales and  sales  per  selling  square  foot.  Management
     believes  that in-store  pharmacies  increase  customer  traffic and repeat
     visits and are an integral part of the store's operation.

          The Company has an  incentive  compensation  plan for store  managers,
     pharmacists  and district  managers based on meeting or exceeding  targeted
     profit  percentage  contributions.  Various factors included in determining
     profit percentage  contribution are gross profits and controllable expenses
     at the store level.  Management  believes that this incentive  compensation
     plan,  together with the Company's store management  training program,  are
     instrumental in maximizing store performance.

     Inventory Control and Distribution

     Inventory Control

          The  Company's  computerized  central  management  information  system
     (known as "AURORA,"  which stands for  Automation  Utilizing  Replenishment
     Ordering  and  Receiving  Accuracy)  maintains a daily  stock-keeping  unit
     ("SKU") level  inventory and current and historical  sales  information for
     each  store  and the  distribution  center.  This  system is  supported  by
     in-store point-of-sale ("POS") cash registers,  which capture SKU and other
     data at the time of sale for daily  transmission  to the Company's  central
     data  processing  center.   Data  received  from  the  stores  is  used  to
     automatically  replenish frequently purchased merchandise on a weekly basis
     and to assist the Company's buyers in their decision making process.

     Distribution

          The Company has an 850,000 square foot centralized distribution center
     in Memphis,  Tennessee  and a 600,000  square foot  distribution  center in
     Dublin,  Georgia  (see  "Properties"  below).   Approximately  58%  of  the
     merchandise  received by Fred's  stores in 2003 was shipped  through  these
     distribution  centers,  with  the  remainder  (primarily   pharmaceuticals,
     certain Snack food items,  greeting cards,  beverages and tobacco products)
     being shipped directly to the stores by suppliers.  For  distribution,  the
     Company  uses owned and leased  trailers  and  tractors,  as well as common
     carriers.


     Seasonality

          The Company's  business is somewhat seasonal.  Generally,  the highest
     volume of sales and net income  occurs in the  fourth  fiscal  quarter.  In
     2003,  2002 and 2001, the fourth quarter  generated 29%, 30% and 30% of the
     Company's  total annual  revenue and 37%, 39% and 42% of the  Company's net
     income, respectively.

     Employees

          At January 31, 2004, the Company had approximately 9,035 full-time and
     part-time  employees,  comprised of 950 corporate and  distribution  center
     employees and 8,085 store employees.  The number of employees varies during
     the year,  reaching a peak during the Christmas  selling season.  In May of
     2002,  certain of our Memphis  distribution  center  employees  voted in an



     election conducted by the National Labor Relations Board ("NLRB") to decide
     whether or not they wished to be represented by the Union of  Needletrades,
     Industrial and Textile Employees (UNITE).  We received notice that the NLRB
     has  reviewed  the  appeal  and  is  certifying  UNITE  as  the  collective
     bargaining  representative of those Memphis  distribution center employees.
     The Company has informed the NLRB that it is taking a technical  refusal to
     bargain in order to appeal the matter to the Federal Appeals Court:  and at
     the same time, the Company is meeting with union  representatives to see if
     the issues can be resolved.  The Company believes that it continues to have
     good relations with these and all of its other employees.  The Company does
     not believe union  representation in our Memphis  distribution  center will
     have a material effect upon the Company's results of operations.

     Available Information

          Our  website  address is  http://www.fredsinc.com.  We make  available
     through  this  address,  without  charge,  our annual  report on Form 10-K,
     quarterly reports on Form 10-Q,  current reports on Form 8-K and amendments
     to these reports as soon as reasonably  practicable  after these  materials
     are electronically filed or furnished to the SEC.


     Item 2: Properties

          As of January 31, 2004, the geographical distribution of the Company's
     488 retail store locations in 14 states was as follows:


                                    

     State                             Number of Stores
     --------------------------------------------------
     Mississippi                                 95
     Tennessee                                   79
     Georgia                                     70
     Alabama                                     68
     Arkansas                                    66
     Louisiana                                   33
     South Carolina                              24
     Kentucky                                    12
     Missouri                                    11
     Florida                                      9
     North Carolina                               9
     Illinois                                     8
     Indiana                                      2
     Texas                                        2


          The Company owns the real estate and the  buildings  for 60 locations,
     and owns the buildings at 5 locations  which are subject to ground  leases.
     The Company leases the remaining 423 locations from third parties  pursuant
     to leases that provide for monthly rental payments primarily at fixed rates
     (although a number of leases provide for  additional  rent based on sales).
     Store locations range in size from 1,000 square feet to 27,000 square feet.



     Three  hundred and  twenty-eight  of the  locations are in strip centers or
     adjacent  to  a  downtown-shopping   district,  with  the  remainder  being
     freestanding.

          It  is  anticipated  that  existing  buildings  and  buildings  to  be
     developed  by others will be available  for lease to satisfy the  Company's
     expansion  program in the near term. It is management's  intention to enter
     into leases of relatively moderate length with renewal options, rather than
     entering  into  long-term  leases.  The  Company  will  thus  have  maximum
     relocation  flexibility  in the future,  since  continued  availability  of
     existing buildings is anticipated in the Company's market areas.

          The Company owns its  distribution  center and corporate  headquarters
     situated on approximately 60 acres in Memphis, Tennessee. The site contains
     the distribution  center with  approximately  850,000 square feet of space,
     and 250,000 square feet of office and retail space. Presently,  the Company
     utilizes  90,000  square  feet of office  space and 22,000  square  feet of
     retail  space at the site.  The retail  space is operated as a Fred's store
     and is used to test new products,  merchandising ideas and technology.  The
     Company financed the  construction of its 600,000 square foot  distribution
     center in Dublin, Georgia with taxable industrial development revenue bonds
     issued by the City of Dublin and County of Laurens Development Authority.

     Item 3: Legal Proceedings

          The Company is party to several  pending legal  proceedings and claims
     arising in the  normal  course of  business.  Although  the  outcome of the
     proceedings and claims cannot be determined  with certainty,  management of
     the Company is of the opinion  that it is unlikely  that these  proceedings
     and claims will have a material adverse effect on the financial  statements
     as a whole. However,  litigation involves an element of uncertainty.  There
     can be no  assurance  that pending  lawsuits  will not consume the time and
     energies  of our  management,  or that future  developments  will not cause
     these actions or claims,  individually or in aggregate,  to have a material
     adverse  effect  on the  financial  statements  as a whole.  We  intend  to
     vigorously defend or prosecute each pending lawsuit.

     Item 4: Submission of Matters to a Vote of Security Holders

          No matters  were  submitted to a vote of security  holders  during the
     fourth quarter of the fiscal year ended January 31, 2004.


                                     PART II

     Item 5: Market for the Registrant's  Common Equity and Related  Stockholder
             Matters

          The Company's  common stock is traded on the Nasdaq Stock Market under
     the symbol  "FRED." The  following  table sets forth the high and low sales
     prices, together with cash dividends paid per share of the Company's common
     stock during each quarter in 2003 and 2002.  All amounts have been adjusted
     for a three-for-two stock split on July 1, 2003.




                                                                                   

                                     First              Second               Third             Fourth
     2003                           Quarter             Quarter             Quarter            Quarter
     ----                           -------             -------             -------            -------
     High                           $22.19              $30.16              $37.80             $37.99
     Low                            $15.04              $20.60              $28.43             $27.49
     Dividends                      $.02                $.02                $.02               $.02

                                     First              Second               Third             Fourth
     2002                           Quarter             Quarter             Quarter            Quarter
     ----                           -------             -------             -------            -------
     High                           $26.73              $26.03              $23.33             $20.14
     Low                            $18.25              $17.50              $17.40             $15.49
     Dividends                      $.02                $.02                $.02               $.02


     The Company's  stock price at the close of the market on April 2, 2004, was
     $24.90.  There  were  approximately  16,600  shareholders  of record of the
     Company's  common  stock as of  April  2,  2004.  The  Board  of  Directors
     regularly  reviews  the  Company's  dividend  plans to ensure that they are
     consistent with the Company's earnings  performance,  financial  condition,
     need for  capital  and other  relevant  factors.  The Company has paid cash
     dividends on its common stock since 1993.




   Item 6:  Selected Financial Data
            (dollars in thousands, except per share amounts)

                                                                                              

                                                     2003           2002          2001         20001           1999
Statement of Income Data:

Net sales                                         $1,302,650     $1,103,418     $910,831      $781,249       $665,777

Operating income                                      50,621         42,677       31,751        25,720         18,943

Income before income taxes                            50,223         42,474       30,140        22,494         16,439

Provision for income taxes                            16,502         14,258       10,511         7,645          5,737

Net income                                            33,721         28,216       19,629        14,849         10,702

Net income per share: 2
Basic                                                    .87            .74          .56           .44            .32
Diluted                                                  .85            .72          .54           .43            .31
Cash dividend paid per share 2                           .08            .08          .08           .08            .08

Selected Operating Data:

Operating income as a percentage of sales                3.9%           3.9%         3.5%          3.3%           2.9%

Increase in comparable store sales 3                     5.7%          11.2%        10.5%          9.2% 4         5.2%

Stores open at end of period                             488            414          353           320            293

Balance Sheet Data (at period end):

Total assets                                        $413,750       $345,848     $284,059      $254,795       $240,222

- -----------------------------
1 Results for 2000 include 53 weeks.
2 Adjusted for the 5-for-4 stock split effected on June 18, 2001, the 3-for-2
  stock split effected on February 1, 2002 and the 3-for-2 stock split effected
  on July 1, 2003.
3 A store is first included in the comparable store sales calculation after the
  end of the twelfth month following the stores grand opening month.
4 The increase in comparable store sales for 2000 is computed ont he same
  53-week period for 1999.



Short-term debt (including capital leases)               743            905        1,240         2,678         30,736

Long-term debt (including capital leases)              7,289          2,510        1,320        31,705         11,761

Shareholders' equity                                 290,613        250,770      218,907       159,687        145,913




     Item 7:  Management's  Discussion  and Analysis of Financial  Condition and
              Results of Operations

     General

     Accounting Periods

     The following  information  contains  references to years 2003,  2002,  and
     2001,  which  represent  fiscal  years  ending or ended  January 31,  2004,
     February  1, 2003 and  February  2,  2002,  each of which  will be or was a
     52-week  accounting  period.  This  discussion and analysis  should be read
     with,  and is  qualified in its  entirety  by, the  Consolidated  Financial
     Statements and the notes thereto.

     Executive Overview

     In 2003, the Company continued the strategic  direction that it implemented
     in 2001 to grow its store base by  approximately  15% per year and  achieve
     same store sales growth producing strong earnings per share growth.  Fred's
     operates  488  discount  general  merchandise  stores  in  fourteen  states
     primarily in the southeastern  United States. We did not enter into any new
     states in 2003.  The  majority of our new store  openings  were in Alabama,
     Georgia,  Florida,  and  South  Carolina.  Additionally,  we  opened 27 new
     pharmacies during the year.

     The Company  opened its second  distribution  center in Dublin,  Georgia in
     April 2003.  This 600,000  square foot center will service up to 350 stores
     within  a 250  to  300  mile  radius.  At  the  end  of  2003,  the  Dublin
     distribution center was providing service to approximately 200 stores.

     We expect to continue the same growth strategy in 2004 with the addition of
     approximately 80 to 100 new stores.  The majority of the new stores opening
     will be in the territory  serviced by the Dublin  distribution  center.  We
     anticipate opening an additional 35 pharmacies in 2004.

     During 2003, the Company  increased its executive  management by announcing
     promotions of Executive Vice President & General Merchandise  Manager,  and
     Executive Vice President of Stores Operations.

     We continue to focus our merchandising and store direction on maintaining a
     competitive  differentiation within the $25 shopping trip. Our unique store
     format and strategy  combine the  attractive  element of a discount  dollar
     store, drug store and mass merchant.  Our average customer  transaction was
     approximately $17.78. In comparison,  the discount dollar stores average $8



     - $9 and chain drugs and mass  merchants  average in the range of $40 - $80
     per  transaction.  Our  stores  operate  equally  well in rural  and  urban
     markets.   Our  everyday  low  pricing   strategy  is  supplemented  by  14
     promotional  circulars  per year.  Our product  selection  is enhanced by a
     private label program and opportunistic buys.

          In 2004,  we expect  to  continue  this  strategy  with an  additional
     emphasis on space and inventory  productivity.  The Company has implemented
     improvements in employee training,  store POS systems upgrades,  allocation
     system upgrades, and SKU level inventory management. In 2004, we anticipate
     sales in the range of $1.495 billion to $1.520 billion,  up 15% to 17% over
     fiscal 2003.  Comparable  store sales  increases  are expected to be in the
     range of 4% to 7%.

     Subsequent  to our  announcement  of  unaudited  results for the year ended
     January 31, 2004,  the Company  determined  that certain  adjustments  were
     needed in order to properly  present the  financial  statements as a whole.
     These  adjustments  reflect the effect of a minor difference in methodology
     in  determining  inventory  valuation  under  the "RIM"  inventory  method,
     reimbursement  of cost  incurred  from a vendor in  accordance  with  "EITF
     02-16",  fiscal versus calendar year timing differences  regarding vacation
     expense  accrual,  and a cost accrual  timing  error.  The Company does not
     consider any one of these items alone to be  material,  but we believe that
     the adjustments are necessary in aggregate for a proper presentation of our
     financial  statements.  The effect of these  adjustments  was a decrease in
     diluted earnings per share from $.87 to $.85 for the year ended January 31,
     2004.

     Critical Accounting Policies

     The preparation of Fred's financial  statements requires management to make
     estimates and judgments in the reporting of assets, liabilities,  revenues,
     expenses and related disclosures of contingent assets and liabilities.  Our
     estimates are based on historical  experience and on other assumptions that
     we believe are  applicable  under the  circumstances,  the results of which
     form the basis  for  making  judgments  about  the  values  of  assets  and
     liabilities  that are not readily  apparent  from other  sources.  While we
     believe that the historical experience and other factors considered provide
     a meaningful basis for the accounting  policies applied in the consolidated
     financial  statements,  the Company cannot guarantee that the estimates and
     assumptions will be accurate under different conditions and/or assumptions.
     A summary of our critical  accounting  policies and related  estimates  and
     judgments, can be found in Note 1 and the most critical accounting policies
     are as follows:

     Inventories

     Warehouse  inventories  are stated at the lower of cost or market using the
     FIFO (first-in,  first-out)  method.  Retail  inventories are stated at the
     lower of cost or market as determined by the retail inventory method. Under
     the retail inventory  method ("RIM"),  the valuation of inventories at cost
     and the  resulting  gross  margin are  calculated  by applying a calculated
     cost-to-retail  ratio  to  the  retail  value  of  inventories.  RIM  is an
     averaging  method that has been widely used in the retail  industry  due to
     its  practicality.  Also,  it is  recognized  that  the use of the RIM will
     result in valuing  inventories  at lower of cost or market if markdowns are
     currently taken as a reduction of the retail value of inventories. Inherent
     in the RIM calculation  are certain  significant  management  judgments and
     estimates  including,   among  others,  initial  markups,   markdowns,  and



     shrinkage,  which  significantly  impact the ending inventory  valuation at
     cost  as well as  resulting  gross  margin.  These  significant  estimates,
     coupled  with the fact that the RIM is an  averaging  process,  can,  under
     certain  circumstances,  produce  distorted  or  inaccurate  cost  figures.
     Management  believes that the Company's RIM provides an inventory valuation
     which reasonably approximates cost and results in carrying inventory at the
     lower of cost or market.  For pharmacy  inventories,  which are $33,129 and
     $27,819 at January 31, 2004 and  February 1, 2003,  respectively,  cost was
     determined using the LIFO (last-in,  first-out) method. The current cost of
     inventories  exceeded the LIFO cost by approximately  $7,778 at January 31,
     2004 and $6,138 at February 1, 2003. The LIFO reserve  increased by $1,640,
     $1,535,  and $642, at January 31, 2004,  February 1, 2003,  and February 2,
     2002, respectively.

     Property and equipment

     Property and equipment  are stated at cost,  and  depreciation  is computed
     using the straight-line method over their estimated useful lives. Leasehold
     costs and improvements which are included in buildings and improvements are
     amortized over the lesser of their estimated  useful lives or the remaining
     lease  terms.   Average   useful  lives  are  as  follows:   buildings  and
     improvements  - 8 to 30 years;  furniture,fixtures,and  equipment - 3 to 10
     years.  Amortization  on equipment  under  capital  leases is computed on a
     straight-line  basis over the terms of the  leases.  Gains or losses on the
     sale of assets are recorded at disposal.

     Vendor rebates and allowances.

     The Company receives vendor rebates for achieving certain purchase or sales
     volume  and  receives  vendor  allowances  to fund  certain  expenses.  The
     Emerging  Issues Task Force  ("EITF")  Issue No.  02-16,  "Accounting  by a
     Customer (including a Reseller) for Certain  Consideration  Received from a
     Vendor" ("EITF 02-16") is effective for arrangements with vendors initiated
     on or after January 1, 2003. EITF 02-16 addresses the accounting and income
     statement  classification for consideration given by a vendor to a retailer
     in connection  with the sale of the vendor's  products or for the promotion
     of  sales  of  the  vendor's   products.   The  EITF  concluded  that  such
     consideration  received  from vendors  should be reflected as a decrease in
     prices paid for  inventory  and  recognized in cost of sales as the related
     inventory  is  sold,  unless  specific  criteria  are  met  qualifying  the
     consideration  for  treatment as  reimbursement  of specific,  identifiable
     incremental  costs.  The  provisions  of this  consensus  have been applied
     prospectively. The adoption of EITF 02-16 did not have a material impact on
     the Company's financial statements as a whole.

     For vendor  funding  arrangements  that were entered into prior to December
     31, 2002 and have not been modified subsequently,  the Company recognizes a
     reduction to selling,  general and administrative expenses or cost of goods
     sold when earned.  If these  arrangements  are modified in the future,  the
     provisions  of EITF 02-16 will apply and the effect may be  material to the
     financial statements as a whole.

     Insurance reserves

     The  Company is largely  self-insured  for  workers  compensation,  general
     liability and medical insurance. The Company's liability for self-insurance
     is  determined  based on known  claims and  estimates  for incurred but not
     reported  claims.  If future  claim trends  deviate from recent  historical
     patterns,  the  Company may be  required  to record  additional  expense or
     expense  reductions  which  could be material  to the  Company's  financial
     statements as a whole.

     Results of Operations

     The following table provides a comparison of Fred's  financial  results for
     the past three years.  In this table,  categories of income and expense are
     expressed as a percentage of sales.


                                                                                           

                                                                             2003        2002       2001
     -----------------------------------------------------------------------------------------------------

     Net sales                                                               100.0%     100.0%      100.0%
      Cost of goods sold                                                      71.7       72.4        72.6
                                                                      ------------------------------------
      Gross profit                                                            28.3       27.6        27.4
      Selling, general and administrative expenses                            24.4       23.7        23.9
                                                                      ------------------------------------
      Operating income                                                         3.9        3.9         3.5
      Interest expense, net                                                    0.0        0.0         0.2
                                                                      ------------------------------------
      Income before taxes                                                      3.9        3.9         3.3
      Income taxes                                                             1.3        1.3         1.1
                                                                      ------------------------------------
     Net income                                                                2.6%       2.6%        2.2%
                                                                      ------------------------------------



     Fiscal 2003 Compared to Fiscal 2002

     Sales

     Net sales increased 18.1% ($199.2  million) in 2003.  Approximately  $138.6
     million  of the  increase  was  attributable  to a net  addition  of 74 new
     stores,  upgraded stores,  and a net addition of 25 pharmacies during 2003,
     together with the sales of 62 store  locations and 14 pharmacies  that were
     opened or  upgraded  during  2002 and  contributed  a full year of sales in
     2003.  During 2003, the Company closed two pharmacy  locations.  Comparable
     store sales,  consisting  of sales from stores that have been open for more
     than one year, increased 5.7% in 2003.

     The Company's  front store  (non-pharmacy)  sales  increased  approximately
     20.5% over 2002 front store sales.  Front store sales growth benefited from
     the above  mentioned  store  additions  and  improvements,  and solid sales
     increases  in  categories  such  as  ladies,  ladies  accessories,   missy,
     footwear,  home  furnishings,  small  appliances,  photo supplies,  prepaid
     products, stationery, electronics, and tobacco.

     Fred's pharmacy sales were 32.4% of total sales in 2003 from 33.2% of total
     sales in 2002 and  continues to rank as the largest sales  category  within
     the Company.  The total sales in this  department,  including the Company's
     mail  order  operation,   increased  15.0%  over  2002,  with  third  party
     prescription sales representing  approximately 85% of total pharmacy sales,
     the same percentage as the prior year. The Company's  pharmacy sales growth
     continued to benefit  from an ongoing  program of  purchasing  prescription
     files from independent  pharmacies and the addition of pharmacy departments
     in existing store locations.

     Sales to Fred's 26 franchised locations decreased approximately $.5 million
     in 2003 and  represented  2.7% of the Company's total sales, as compared to
     3.2% in 2002.  It is  anticipated  that  this  category  of  business  will
     continue  to decline  as a  percentage  of total  Company  sales  since the
     Company  has  not  added  and  does  not  intend  to  add  any   additional
     franchisees.

     Gross Margin

     Gross margin as a percentage  of sales  increased to 28.3% in 2003 compared
     to 27.6% in 2002.  The  increase  in gross  margin  is a result  of  higher
     initial markup, vendor slotting allowances, and other vendor allowances.

     Selling, General and Administrative Expenses

     Selling,  general and  administrative  expenses  were 24.4% of net sales in
     2003  compared  with 23.7% of net sales in 2002.  The increase for the year
     was attributed to costs  associated  with the Company's  expansion of store
     and distribution facilities.



     Operating Income

     Operating  income  increased  approximately  $7.9 million or 18.6% to $50.6
     million  in  2003  from  $42.7  million  in  2002.  Operating  income  as a
     percentage of sales was 3.9% in 2003 the same as in 2002.

     Interest Expense, Net

     Interest  expense for 2003  totaled  $.4  million  (less than .1% of sales)
     compared to net interest expense of $.2 million (less than .1% of sales) in
     2002.  The increase in interest  expense were  attributed  to the Company's
     expansion program.

     Income Taxes

     The  effective  income  tax rate  decreased  to 32.9% in 2003 from 33.6% in
     2002,  primarily due to  realization of income tax credits in the amount of
     $.8 million related to empowerment zone and renewal communities, vesting of
     restricted  stock  previously  granted to  employees  and state  income tax
     planning that allowed utilization of $7.2 million of state operating losses
     that were previously reserved.

     State net  operating  loss  carry-forwards  are  available  to reduce state
     income taxes in future  years.  These  carry-forwards  total  approximately
     $57.5  million for state income tax  purposes  and expire at various  times
     during the period 2004 through 2023. If certain  substantial changes in the
     Company's  ownership should occur,  there would be an annual  limitation on
     the amount of carry-forwards that can be utilized.

     Net Income

     Net  income  for 2003 was  $33.7  million  (or $.85 per  diluted  share) or
     approximately  19.5%  higher  than the $28.2  million  (or $.72 per diluted
     share) reported in 2002.

     Fiscal 2002 Compared to Fiscal 2001

     Sales

     Net sales increased  21.1% ($192.6  million) in 2002.  Approximately  $95.0
     million  of the  increase  was  attributable  to a net  addition  of 61 new
     stores,  upgraded stores,  and a net addition of 14 pharmacies during 2002,
     together with the sales of 33 store  locations  and 7 pharmacies  that were
     opened or  upgraded  during  2001 and  contributed  a full year of sales in
     2002.  During 2002,  the Company closed one pharmacy  location.  Comparable
     store sales,  consisting  of sales from stores that have been open for more
     than one year, increased 11.2% in 2002.

     The  Company's  front store  (non-pharmacy)  sales  during  2002  increased
     approximately  24.2% over 2001 front store sales.  Front store sales growth
     benefited from the above mentioned store  additions and  improvements,  and
     solid sales  increases in categories  such as ladies and plus size apparel,
     ladies accessories,  footwear, bedding and windows, home furnishings, floor
     coverings, giftware, small appliances, photo supplies, electronics, tobacco
     and auto.

     Fred's pharmacy sales were 33.2% of total sales in 2002 from 34.4% of total
     sales in 2001 and  continues to rank as the largest sales  category  within
     the Company.  The total sales in this  department,  including the Company's
     mail  order  operation,   increased  17.1%  over  2001,  with  third  party



     prescription sales representing  approximately 85% of total pharmacy sales,
     the same percentage as the prior year. The Company's  pharmacy sales growth
     continued to benefit  from an ongoing  program of  purchasing  prescription
     files from independent  pharmacies and the addition of pharmacy departments
     in existing store locations.

     Sales to  Fred's  26  franchised  locations  increased  approximately  $1.8
     million in 2002 and  represented  3.2% of the  Company's  total  sales,  as
     compared to 3.7% in 2001. It is anticipated  that this category of business
     will  continue to decline as a percentage  of total Company sales since the
     Company  has  not  added  and  does  not  intend  to  add  any   additional
     franchisees.

     Gross Margin

     Gross margin as a percentage  of sales  increased to 27.6% in 2002 compared
     to 27.4% in 2001.  The  increase in gross margin is a result of product mix
     in the general merchandise categories and increased margins in the pharmacy
     department due in part to the shift to more generic medications.

     Selling, General and Administrative Expenses

     Selling,  general and  administrative  expenses  were 23.7% of net sales in
     2002 compared with 23.9% of net sales in 2001.  Labor expenses as a percent
     of sales  improved in the stores and pharmacies as a result of strong sales
     coupled  with store  productivity  initiatives.  Expenses in the stores and
     pharmacies improved by .4% as a percent of net sales.  Increases offsetting
     these  improvements  were in  insurance,  distribution  and  transportation
     expenses.  Insurance  expense  rose in 2002 due to  premium  increases  for
     insurance coverage, as well as increasing reserves associated with business
     growth.  Distribution and transportation expenses increased as a percent of
     sales due to the distances  required to service newer stores,  which opened
     in the area of the new distribution center in Dublin, Georgia, which opened
     in 2003.

     Operating Income

     Operating  income increased  approximately  $10.9 million or 34.4% to $42.7
     million  in  2002  from  $31.8  million  in  2001.  Operating  income  as a
     percentage of sales increased to 3.9% in 2002 from 3.5% in 2001, due to the
     above-mentioned  improvements  in gross  margins and  selling,  general and
     administrative expense control.

     Interest Expense, Net

     Interest  expense for 2002  totaled  $.2  million  (less than .1% of sales)
     compared to net  interest  expense of $1.6  million (.2% of sales) in 2001.
     The  significant  reduction  results  from the funds raised from our public
     offering  in  September  2001 and March 2002  coupled  with cash flows from
     operations,  effective working capital  management  throughout the year and
     controlling capital expenditures.

     Income Taxes

     The  effective  income  tax rate  decreased  to 33.6% in 2002 from 34.9% in
     2001,  primarily due to state income tax planning that allowed  utilization
     of $.8 million of state operating losses that were previously reserved.

     As a result of certain  changes in  methods  of  accounting  for income tax
     purposes,  net operating  loss carry  forwards  increased in certain states
     during 2002. These state net operating loss carry forwards are available to
     reduce state  income  taxes in future  years.  These carry  forwards  total



     approximately  $63.7  million for state  income tax  purposes and expire at
     various times during the period 2003 through  2022. If certain  substantial
     changes in the Company's  ownership should occur,  there would be an annual
     limitation on the amount of carry forwards that can be utilized.

     Net Income

     Net  income  for 2002 was  $28.2  million  (or $.72 per  diluted  share) or
     approximately  43.8%  higher  than the $19.6  million  (or $.54 per diluted
     share) reported in 2001.


     Liquidity and Capital Resources

     Fred's primary sources of working capital have traditionally been cash flow
     from operations and borrowings under its credit facility.  In June 2003 the
     Company  raised  proceeds  of $5.5  million  from the  offering  of 225,000
     Company  shares.  In March 2002 the Company raised proceeds of $3.5 million
     from the  offering  of 148,134  Company  shares.  The  Company  had working
     capital of $165.4 million,  $138.5 million,  and $138.4 million at year-end
     2003, 2002 and 2001,  respectively.  Working capital fluctuates in relation
     to profitability, seasonal inventory levels, net of trade accounts payable,
     and the level of store openings and closings.  Working  capital at year-end
     2003 increased by  approximately  $27.0 million from 2002. The increase was
     primarily   attributed  to  inventory  purchased  for  new  store  openings
     scheduled for the first  quarter of 2004.  The Company plans to open 22 new
     stores during the first quarter of 2004.


     Net cash flow  provided by operating  activities  totaled  $36.2 million in
     2003, $43.7 million in 2002, and $26.4 million in 2001.

     In  fiscal  2003,  cash  was  primarily  used to  increase  inventories  by
     approximately  $47.9  million  during the fiscal  year.  This  increase  is
     primarily  attributable to our adding a net of 74 new stores,  upgrading 26
     stores and adding a net of 25 new  pharmacies,  as well as  supporting  the
     improved  comparable store sales.  Accounts payable and accrued liabilities
     increased by $15.9  million due  primarily to higher  inventory  purchases.
     Income taxes  payable  increased by  approximately  $.9 million and the net
     deferred  income tax  liability  increased  by  approximately  $6.6 million
     primarily as a result of first-year  depreciation  allowance for income tax
     purposes.

     In  fiscal  2002,  cash  was  primarily  used to  increase  inventories  by
     approximately  $31.4  million  during the fiscal  year.  This  increase  is
     primarily  attributable to our adding a net of 61 new stores,  upgrading 30
     stores and adding a net of 14 new  pharmacies,  as well as  supporting  the
     improved  comparable store sales.  Accounts payable and accrued liabilities
     increased by $20.0  million due  primarily to higher  inventory  purchases.
     Income taxes payable  decreased by  approximately  $6.8 million and the net
     deferred  income tax  liability  increased by  approximately  $12.3 million
     primarily as a result of certain changes in method of accounting for income
     tax purposes.  The majority of the adjustment  from the  accounting  method
     changes is due to a change in method of accounting  for inventory in retail
     stores from the retail inventory method to the cost method.



     Capital  expenditures  in 2003 totaled  $48.0  million  compared with $50.8
     million in 2002 and $17.4  million in 2001.  The 2003 capital  expenditures
     included  approximately  $23.2 million for new stores and pharmacies,  $3.4
     million for existing stores,  $9.0 million related to the completion of the
     new Georgia  distribution  center that was  completed  in April 2003,  $2.2
     million  for  the  Memphis   distribution   center  and  10.2  million  for
     technology,  corporate  and other  capital  expenditures.  The 2002 capital
     expenditures included  approximately $23.9 million for the new distribution
     center constructed in Dublin, Georgia.  Expenditures totaling approximately
     $24.2 million were associated with upgraded,  remodeled,  or new stores and
     pharmacies.   Approximately   $2.7  million  in  expenditures   related  to
     technology upgrades,  distribution center equipment, freight equipment, and
     capital maintenance.  The 2001 capital expenditures included  approximately
     $13.5 million of expenditures  associated with upgraded,  remodeled, or new
     stores and  pharmacies  and  approximately  $3.9  million  in  expenditures
     related to technology  upgrades,  distribution  center  equipment,  freight
     equipment, and capital maintenance. Cash used for investing activities also
     includes  $.9 million in 2003,  $1.8  million in 2002,  and $1.0 million in
     2001 for the  acquisition  of  customer  lists and other  pharmacy  related
     items.

     In  2004,   the  Company  is   planning   capital   expenditures   totaling
     approximately  $41.6  million.  Expenditures  are  planned  totaling  $31.1
     million for the upgrades,  remodels, or new stores and pharmacies.  Planned
     expenditures  of $6.9 million relate to technology  upgrades,  distribution
     center   equipment  and  capital   maintenance.   The  Company  also  plans
     expenditures  of $3.6 million in 2004 for the acquisition of customer lists
     and other pharmacy related items.

     Cash and cash  equivalents were $4.7 million at the end of 2003 compared to
     $8.2 million at year-end  2002.  Short-term  investment  objectives  are to
     maximize yields while  minimizing  company risk and maintaining  liquidity.
     Accordingly, limitations are placed on amounts and types of investments.

     On July 31,  2003,  the  Company  and a bank  entered  into the third  loan
     modification  agreement  (the  "Agreement")  to  modify  the  April 3, 2000
     Revolving Loan and Credit Agreement, as amended. The Agreement provides the
     Company with an unsecured  revolving line of credit commitment of up to $40
     million and bears  interest  at 1.5% below the prime rate or a  LIBOR-based
     rate. Under the most restrictive covenants of the Agreement, the Company is
     required to maintain specified  shareholders' equity (which was $247,677 at
     January 31, 2004) and net income  levels.  The Company is required to pay a
     commitment  fee to the  bank at a rate  per  annum  equal  to  0.15% on the
     unutilized  portion of the revolving line  commitment  over the term of the
     Agreement.  The term of the Agreement  extends to July 31, 2006. There were
     $5.5 million of borrowings  outstanding  under the Agreement at January 31,
     2004.

     On April 23, 1999,  the Company and a bank  entered  into a Loan  Agreement
     (the "Loan  Agreement").  The Loan  Agreement  provided  the Company with a
     four-year unsecured term loan of $2.3 million to finance the replacement of
     the Company's  mainframe  computer  system.  The interest rate for the Loan
     Agreement  was 6.15% per annum and  matured on April 15,  2003.  There were
     $141 borrowings outstanding under the Loan Agreement at February 1, 2003.

     On March 6, 2002,  the Company filed a  Registration  Statement on Form S-3
     registering 750,000 shares of Class A common stock. The common stock may be
     used from  time to time as  consideration  in the  acquisition  of  assets,



     goods, or services for use or sale in the conduct of our business. On March
     22, 2002, the Company raised  proceeds of $3.5 million from the offering of
     148,134  shares.  On June 6, 2003,  the  Company  raised  proceeds  of $5.5
     million from the  offering of 225,000  shares.  On  September 3, 2003,  the
     Company  sold  75,000  shares in common  stock  for $2.6  million  with the
     intention of  purchasing  an airplane.  Later,  the Company  decided not to
     purchase the  airplane,  whereupon  the Company  purchased and retired $2.6
     million of common stock of the CEO. A Limited  Liability  Company  (LLC) of
     which the CEO is the sole member  purchased  the airplane for $4.7 million.
     The Company  entered into a dry lease  agreement with the LLC for its usage
     at the annualized rate of 2.5%. On December 30, 2003, the Company purchased
     the LLC for $4.7 million.  As of January 31, 2004,  the Company has 301,866
     shares of Class A common  stock  available  to be issued  from the March 6,
     2002 Registration Statement.

     The Company  believes that  sufficient  capital  resources are available in
     both the short-term and long-term  through  currently  available cash, cash
     generated from future  operations and, if necessary,  the ability to obtain
     additional financing.


                         Off-Balance Sheet Arrangements

     The Company has no off-balance sheet financing arrangements.


     Effects of  Inflation  and  Changing  Prices.  The  Company  believes  that
     inflation and/or  deflation had a minimal impact on its overall  operations
     during fiscal years 2003, 2002 and 2001.

     Contractual Obligations and Commercial Commitments

     As  discussed  in  Note 6 of the  consolidated  financial  statements,  the
     Company leases certain of its store locations under noncancelable operating
     leases expiring at various dates through 2029. Many of these leases contain
     renewal  options  and  require  the  Company  to  pay  taxes,  maintenance,
     insurance and certain  other  operating  expenses  applicable to the leased
     properties.  In  addition,  the  Company  leases  various  equipment  under
     noncancelable  operating leases and certain transportation  equipment under
     capital leases.

     The  following  table  summarizes  the  Company's  significant  contractual
     obligations  as of January 31, 2004,  which  excludes the effect of imputed
     interest:


                                                                                        

     (Dollars in thousands)                             Payments due by period
     ---------------------------------------------------------------------------------------------------------
     Contractual Obligations                       Total         < 1 yr      1-3 yrs      3-5 yrs       >5 yrs
     ---------------------------------------------------------------------------------------------------------
     Capital Lease obligations                      $2,884         $927       $1,442         $515           $0
     ----------------------------------------------------------------------------------------------------------
     Revolving loan                                  5,500            -        5,500            -            -
     ----------------------------------------------------------------------------------------------------------
     Operating leases                              128,619       29,353       48,941       29,007       21,318
     ----------------------------------------------------------------------------------------------------------
     Inventory purchase obligations                  8,261        6,033        2,228
     ----------------------------------------------------------------------------------------------------------
     Industrial revenue bonds                       33,234            -            -            -       33,234
     ----------------------------------------------------------------------------------------------------------
     Miscellaneous financing                           121           18           37           42           24
     ----------------------------------------------------------------------------------------------------------

     Total Contractual Obligations                $178,619      $36,331      $58,148      $29,564      $54,576
     ----------------------------------------------------------------------------------------------------------



     As  discussed  in Note 10 of the  consolidated  financial  statements,  the
     Company had commitments  approximating $11.1 million at January 31, 2004 on
     issued letters of credit,  which support  purchase orders for  merchandise.
     Additionally,  the Company had  outstanding  letters of credit  aggregating
     $8.5  million at January 31, 2004  utilized  as  collateral  for their risk
     management programs.

     The Company financed the construction of its Dublin,  Georgia  distribution
     center with taxable industrial development revenue bonds issued by the City
     of  Dublin  and  County  of  Laurens  development  authority.  The  Company
     purchased  100%  of the  bonds  and  intends  to  hold  them  to  maturity,
     effectively  financing the construction with internal cash flow.  Because a
     legal right of offset exists,  the Company has offset the investment in the
     bonds ($33,234)  against the related  liability and neither is reflected in
     the consolidated balance sheet.

     Recent Accounting Pronouncements

     In April 2002, the FASB issued SFAS No. 145, "Rescission of FASB Statements
     No. 4, 44, and 64,  Amendment  of FASB  Statement  No.  13,  and  Technical
     Corrections."  SFAS No. 145 rescinds both SFAS No. 4, "Reporting  Gains and
     Losses from  Extinguishment of Debt," and the amendment to SFAS No. 4, SFAS
     No.   64,   "Extinguishments   of  Debt   Made  to   Satisfy   Sinking-Fund
     Requirements."  Generally,  under SFAS No. 145,  gains and losses from debt
     extinguishments  will no longer be classified as  extraordinary  items. The
     Company  adopted the provisions of SFAS No. 145 on February 2, 2003 and the
     adoption  of SFAS No. 145 did not have a material  effect on the  Company's
     financial statements as a whole.

     In July  2002,  the  FASB  issued  SFAS  No.  146,  "Accounting  for  Costs
     Associated with Exit or Disposal  Activities."  SFAS No. 146 nullifies EITF
     Issue No. 94-3,  "Liability  Recognition for Certain  Employee  Termination
     Benefits  and Other  Costs to Exit an  Activity  (including  Certain  Costs
     Incurred in a Restructuring)"  ("EITF 94-3").  SFAS No. 146 requires that a
     liability  for a cost  associated  with  an exit or  disposal  activity  be
     recognized when the liability is incurred, whereas EITF 94-3 had recognized
     the  liability  at the  commitment  date to an exit plan.  The  Company was
     required  to adopt the  provisions  of SFAS No. 146  effective  for exit or
     disposal activities initiated after December 31, 2002. The adoption of SFAS
     No.  146  did  not  have  a  material  impact  on the  Company's  financial
     statements as a whole.

     FASB  Interpretation  No. 46,  "Accounting for Variable Interest  Entities"
     ("FIN 46"), expands upon current guidance relating to when a company should
     include in its financial statements the assets,  liabilities and activities
     of a variable  interest entity.  The  consolidation  requirements of FIN 46
     apply  immediately  to variable  interest  entities  ("VIE")  created after
     January 31, 2003. In October 2003,  the FASB deferred the effective date of
     Fin 46, and the  consolidation  requirements  for "older" VIEs to the first
     fiscal  year  or  interim   period   after  March  15,   2004.   Additional
     modifications  to FIN 46 may be proposed by the FASB,  and the Company will
     continue to monitor future developments related to this interpretation. The
     Company  does not believe  that the  adoption of FIN 46 in 2004 will have a
     material effect on the Company's financial statements as a whole.



     Item 7a: Quantitative and Qualitative Disclosure about Market Risk

     The  Company  has  no  holdings  of   derivative   financial  or  commodity
     instruments  as of January 31,  2004.  The Company is exposed to  financial
     market risks, including changes in interest rates. All borrowings under the
     Company's Revolving Credit Agreement bear interest at 1.5% below prime rate
     or a LIBOR-based  rate.  An increase in interest  rates of 100 basis points
     would not significantly  affect the Company's income.  All of the Company's
     business is transacted in U.S. dollars and,  accordingly,  foreign exchange
     rate fluctuations have never had a significant  impact on the Company,  and
     they are not expected to in the foreseeable future.

     Item 8: Financial  Statements and Supplementary  Data Report of Independent
             Auditors

     To the Board of Directors and Shareholders
     of Fred's, Inc., Memphis, Tennessee

     We have audited the  accompanying  consolidated  balance  sheets of Fred's,
     Inc. and  subsidiaries as of January 31, 2004 and February 1, 2003, and the
     related consolidated  statements of income,  shareholders' equity, and cash
     flows  for  the  years  then  ended.  These  financial  statements  are the
     responsibility  of  the  Company's  management.  Our  responsibility  is to
     express an opinion on these financial  statements based on our audits.  The
     consolidated  financial statements of Fred's, Inc. and subsidiaries for the
     year ended  February 2, 2002,  were audited by other  auditors whose report
     dated March 15, 2002, expressed an unqualified opinion on those statements.

     We conducted our audits in accordance  with  auditing  standards  generally
     accepted in the United  States.  Those  standards  require that we plan and
     perform  the  audit  to  obtain  reasonable  assurance  about  whether  the
     financial statements are free of material  misstatement.  An audit includes
     examining, on a test basis, evidence supporting the amounts and disclosures
     in  the  financial  statements.   An  audit  also  includes  assessing  the
     accounting principles used and significant estimates made by management, as
     well as evaluating the overall financial statement presentation. We believe
     that our audits provide a reasonable basis for our opinion.

     In our opinion,  the financial statements referred to above present fairly,
     in all material  respects,  the consolidated  financial position of Fred's,
     Inc. and  subsidiaries  at January 31, 2004 and  February 1, 2003,  and the
     consolidated results of their operations and their cash flows for the years
     then ended in conformity with accounting  principles  generally accepted in
     the United States.

                                            /s/ Ernst & Young LLP

     Memphis, Tennessee
     April 5, 2004



Fred's, Inc.
                           Consolidated Balance Sheets
                           ---------------------------
                   (in thousands, except for number of shares)
- --------------------------------------------------------------------------------


                                                                                                         

                                                                                            January 31,             February 1,
                                                                                               2004                    2003
                                                                                       ---------------------   ---------------------
ASSETS
Current assets:
   Cash and cash equivalents                                                               $      4,741            $      8,209
   Receivables, less allowance for doubtful accounts of $1,437
     ($975 at February 1, 2003)                                                                  23,931                  18,400
   Inventories                                                                                  239,748                 193,506
   Other current assets                                                                           4,094                   7,775
                                                                                       ---------------------   ---------------------
        Total current assets                                                                    272,514                 227,890

Property and equipment, at depreciated cost                                                     135,433                 110,794
Equipment under capital leases, less accumulated amortization of
   $3,169 ($2,542 at February 1, 2003)                                                            1,798                   2,425
Other noncurrent assets, net                                                                      4,005                   4,739
                                                                                       ---------------------   ---------------------
        Total assets                                                                       $    413,750            $    345,848
                                                                                       =====================   =====================

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
   Accounts payable                                                                        $     74,799            $     58,489
   Current portion of indebtedness                                                                   18                     177
   Current portion of capital lease obligations                                                     725                     728
   Accrued liabilities                                                                           19,113                  19,484
   Deferred tax liability                                                                        11,487                  10,559
   Income taxes payable                                                                             930                       -
                                                                                       ---------------------   ---------------------
        Total current liabilities                                                               107,072                  89,437

Long-term portion of indebtedness                                                                 5,603                     121
Deferred tax liability                                                                            6,335                     676
Capital lease obligations                                                                         1,686                   2,389
Other noncurrent liabilities                                                                      2,441                   2,455
                                                                                       ---------------------   ---------------------
        Total liabilities                                                                       123,137                  95,078
                                                                                       ---------------------   ---------------------

Commitments and contingencies (Notes 6 and 10)

Shareholders' equity:
   Preferred stock, nonvoting, no par value, 10,000,000 shares
     authorized, none outstanding                                                                     -                       -
   Preferred stock, Series A junior participating nonvoting,
     no par value, 224,594 shares authorized, none outstanding                                        -                       -
   Common stock, Class A voting, no par value, 60,000,000 shares
     authorized, 39,105,639 shares issued and outstanding
     (38,509,888 shares issued and outstanding at February 1, 2003)                             126,430                 117,209
   Common stock, Class B nonvoting, no par value, 11,500,000
     shares authorized, none outstanding                                                              -                       -
   Retained earnings                                                                            164,183                 133,589
   Deferred compensation on restricted stock incentive plan                                           -                     (28)
                                                                                       ---------------------   ---------------------
        Total shareholders' equity                                                              290,613                 250,770
                                                                                       ---------------------   ---------------------
               Total liabilities and shareholders' equity                                  $    413,750            $    345,848
                                                                                       =====================   =====================





Fred's, Inc.
Consolidated Statements of Income
(in thousands, except  per share amounts)
- --------------------------------------------------------------------------------

                                                                                                    

                                                                                        For the Years Ended
                                                                --------------------------------------------------------------------
                                                                      January 31,          February 1,            February 2,
                                                                         2004                  2003                   2002
                                                                ---------------------  ------------------    -----------------------

Net sales                                                            $ 1,302,650          $ 1,103,418            $     910,831
Cost of goods sold                                                       934,665              798,441                  661,110
                                                                ---------------------  ------------------    -----------------------
        Gross profit                                                     367,985              304,977                  249,721

Selling, general and administrative expenses                             317,364              262,300                  217,970
                                                                ---------------------  ------------------    -----------------------
        Operating income                                                  50,621               42,677                   31,751

Interest expense, net                                                        398                  203                    1,611
                                                                ---------------------  ------------------    -----------------------
        Income before taxes                                               50,223               42,474                   30,140

Income taxes                                                              16,502               14,258                   10,511
                                                                ---------------------  ------------------    -----------------------
        Net income                                                   $    33,721          $    28,216            $      19,629
                                                                =====================  ==================    =======================

Net income per share

     Basic                                                           $       .87          $       .74            $         .56
                                                                =====================  ==================    =======================

     Diluted                                                         $       .85          $       .72            $         .54
                                                                =====================  ==================    =======================

Weighted average shares outstanding

   Basic                                                                  38,754               38,255                   35,330
                                                                =====================  ==================    =======================

   Diluted                                                                39,652               39,251                   36,296
                                                                =====================  ==================    =======================





Fred's, Inc.
Consolidated Statements of Changes in Shareholders' Equity
(in thousands, except share data)
- --------------------------------------------------------------------------------


                                                                                                           

                                                                   Common Stock             Retained        Deferred
                                                         -------------------------------
                                                               Shares         Amount        Earnings       Compensation      Total
                                                         ---------------   -------------   ------------   --------------  ----------

Balance, February 3, 2001                                    33,942,706       $ 68,557       $ 91,342       $     (212)    $159,687
Proceeds from public offering                                 3,566,250         38,156                                       38,156
Cash dividends paid ($.08 per share)                                                           (2,509)                       (2,509)
Cancellation of restricted stock                                (22,778)           (63)                             12          (51)
Other issuances                                                  83,970            937                                          937
Exercises of stock options                                      471,520          2,165                                        2,165
Amortization of deferred compensation
   on restricted stock incentive plan                                                                              137          137
Tax benefit on exercise of stock
   options                                                                         756                                          756
Net income                                                                                     19,629                        19,629
                                                         ---------------   -------------   ------------   --------------  ----------
Balance, February 2, 2002                                    38,041,668       $110,508       $108,462       $      (63)    $218,907
Cash dividends paid ($.08 per share)                                                           (3,089)                       (3,089)
Issuance of restricted stock                                      1,125             19                             (19)           -
Other issuances                                                 151,083          3,592                                        3,592
Exercises of stock options                                      316,012          1,684                                        1,684
Amortization of deferred compensation
   on restricted stock incentive plan                                                                               54           54
Tax benefit on exercise of stock
   options                                                                       1,406                                        1,406
Net income                                                                                     28,216                        28,216
                                                         ---------------   -------------   ------------   --------------  ----------
Balance, February 1, 2003                                    38,509,888       $117,209       $133,589       $      (28)    $250,770
Cash dividends paid ($.08 per share)                                                           (3,127)                       (3,127)
Issuance of restricted stock                                      1,406              7                                            7
Other issuances                                                 304,167          8,110                                        8,110
Other cancellation                                              (75,000)        (2,646)                                      (2,646)
Exercises of stock options                                      365,178          2,276                                        2,276
Amortization of deferred compensation
   on restricted stock incentive plan                                                                               28           28
Tax benefit on exercise of stock
   options                                                                       1,474                                        1,474
Net income                                                                                     33,721                        33,721
                                                         ---------------   -------------   ------------   --------------  ----------
Balance, January 31, 2004                                    39,105,639       $126,430       $164,183       $        -     $290,613
                                                         ===============   =============   ============   ==============  ==========





Fred's, Inc.
Consolidated Statements of Cash Flows
(in thousands, except share data)
- --------------------------------------------------------------------------------


                                                                                                         

                                                                                              For the Years Ended
                                                                                 January 31,        February 1,        February 2,
                                                                                    2004               2003               2002
                                                                              ----------------  ----------------  ------------------
Cash flows from operating activities:
   Net income                                                                    $   33,721         $   28,216         $   19,629
   Adjustments to reconcile net income to net cash flows
      from operating activities:
        Depreciation and amortization                                                25,671             21,032             17,846
        Provision for uncollectible receivables                                         462                318                142
        LIFO reserve                                                                  1,640              1,535                642
        Deferred income taxes                                                         6,587             12,329              1,026
        Amortization of deferred compensation on restricted
          stock incentive plan                                                           28                 54                137
        Issuance (net of cancellation) of restricted stock                                7                  -                (51)
        Tax benefit upon exercise of stock options                                    1,474              1,406                756
        (Increase) decrease in assets:
          Receivables                                                                (5,992)            (3,014)              (416)
          Inventories                                                               (47,882)           (31,424)           (14,291)
          Other assets                                                                3,668               (365)              (195)
        Increase (decrease) in liabilities:
          Accounts payable and accrued liabilities                                   15,938             19,998              3,532
          Income taxes payable                                                          930             (6,778)            (2,411)
          Other noncurrent liabilities                                                  (14)               400                 52
                                                                              ----------------  ----------------  ------------------
             Net cash provided by operating activities                               36,238             43,707             26,398
                                                                              ================  ================  ==================
Cash flows from investing activities:
   Capital expenditures                                                             (48,020)           (50,835)           (17,372)
   Asset acquisition(primarily intangibles),net of cash acquired                       (916)            (1,844)              (986)
                                                                              ----------------  ----------------  ------------------
             Net cash used in investing activities                                  (48,936)           (52,679)           (18,358)
                                                                              ===============   ================  ==================
Cash flows from financing activities:
   Reduction of indebtedness and capital lease obligations                             (883)              (855)            (9,892)
   Proceeds from revolving line of credit, net of payments                            5,500                  -            (22,623)
   Proceeds from public offering, net of expenses                                     8,110              3,535             38,156
   Repurchase of shares                                                              (2,646)                 -                  -
   Proceeds from exercise of options                                                  2,276              1,684              2,165
   Dividends and payment for fractional shares                                       (3,127)            (3,089)            (2,509)
                                                                              ---------------   ----------------  ------------------
             Net cash provided by financing activities                                9,230              1,275              5,297
                                                                              ===============   ================  ==================
Increase (decrease) in cash and cash equivalents                                     (3,468)            (7,697)            13,337
Cash and cash equivalents:
   Beginning of year                                                                  8,209             15,906              2,569
                                                                              ---------------   ----------------  ------------------
   End of year                                                                   $    4,741         $    8,209         $   15,906
                                                                              ===============   ================  ==================

Supplemental disclosures of cash flow information:
   Interest paid                                                                 $      417         $      180         $    1,775
   Income taxes paid                                                             $    7,600         $    7,300         $   11,000

Non-cash investing and financing activities:
   Assets acquired through capital lease obligations                             $        -         $    1,585         $      691
   Common stock issued for acquisition                                           $        -         $       57         $      937





NOTE 1 - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Description of business.  The primary business of Fred's,  Inc. and subsidiaries
(the  "Company")  is the sale of  general  merchandise  through  its 488  retail
discount  stores located in fourteen  states mainly in the  Southeastern  United
States.  Two hundred and  forty-one  of the  Company's  stores have full service
pharmacies.  In  addition,  the  Company  sells  general  merchandise  to its 26
franchisees.

Consolidated financial statements. The consolidated financial statements include
the accounts of the Company and its subsidiaries.  All significant  intercompany
accounts and transactions are eliminated.

Fiscal year. The Company utilizes a 52 - 53 week accounting period which ends on
the Saturday  closest to January 31. Fiscal years 2003,  2002, and 2001, as used
herein,  refer to the years  ended  January  31,  2004,  February  1, 2003,  and
February 2, 2002, respectively.

Use of estimates.  The  preparation of financial  statements in accordance  with
accounting   principles   generally  accepted  in  the  United  States  requires
management to make estimates and assumptions that affect the reported amounts of
assets and  liabilities  and disclosure of contingent  assets and liabilities at
the date of the financial  statements  and the reported  amounts of revenues and
expenses  during the reported  period.  Actual  results  could differ from those
estimates and such differences could be material to the financial statements.

Cash and cash equivalents. Cash on hand and in banks, together with other highly
liquid investments which are subject to market  fluctuations and having original
maturities of three months or less, are classified as cash equivalents.

Allowance for doubtful accounts. The Company is reimbursed for drugs sold by its
pharmacies by many different payors including insurance companies,  Medicare and
various  state  Medicaid  programs.  The Company  estimates  the  allowance on a
payor-specific  basis,  given  its  interpretation  of  the  contract  terms  or
applicable  regulations.  However,  the reimbursement rates are often subject to
interpretations  that could  result in payments  that differ from the  Company's
estimates.  Additionally,  updated  regulations and contract  negotiations occur
frequently,  necessitating the Company's  continual review and assessment of the
estimation process.

Inventories.  Warehouse  inventories  are  stated at the lower of cost or market
using the FIFO (first-in,  first-out)  method.  Retail inventories are stated at
the  lower of cost or  market  as  determined  by the  retail  inventory  method
("RIM"). Under RIM, the valuation of inventories at cost and the resulting gross
margin are  calculated  by  applying a  calculated  cost-to-retail  ratio to the
retail value of  inventories.  RIM is an  averaging  method that has been widely
used in the retail industry due to its practicality. Also, it is recognized that
the use of the RIM will result in valuing inventories at lower of cost or market
if  markdowns  are  currently  taken  as a  reduction  of the  retail  value  of
inventories.  Inherent in the RIM calculation are certain significant management
judgments and estimates including, among others, initial markups, markdowns, and
shrinkage,  which significantly impact the ending inventory valuation at cost as
well as resulting gross margin.  These significant  estimates,  coupled with the
fact that the RIM is an averaging  process,  can,  under certain  circumstances,
produce  distorted or  inaccurate  cost  figures.  Management  believes that the
Company's RIM provides an inventory valuation which reasonably approximates cost
and results in carrying  inventory at the lower of cost or market.  For pharmacy
inventories,  which are $33,129 and $27,819 at January 31, 2004 and  February 1,
2003,  respectively,  cost was determined  using the LIFO  (last-in,  first-out)
method.  The current  cost of  inventories  exceeded  the LIFO cost by $7,778 at
January 31, 2004 and $6,138 at February 1, 2003.  The LIFO reserve  increased by
$1,640, $1,535, and $642, during 2003, 2002, and 2001, respectively.



Property  and  equipment.  Property  and  equipment  are  stated  at  cost,  and
depreciation  is computed using the  straight-line  method over their  estimated
useful lives.  Leasehold costs and improvements  which are included in buildings
and  improvements  are amortized over the lesser of their estimated useful lives
or the remaining lease terms. Average useful lives are as follows: buildings and
improvements - 8 to 30 years; furniture, fixtures and equipment - 3 to 10 years.
Amortization  on equipment  under capital leases is computed on a  straight-line
basis  over the terms of the  leases.  Gains or losses on the sale of assets are
recorded at disposal.

Impairment of Long-lived  assets. The Company's policy is to review the carrying
value of all long-lived  assets annually and whenever events or changes indicate
that the carrying amount of an asset may not be recoverable. The Company adjusts
the net book value of the underlying  assets if the sum of expected  future cash
flows is less than the book value.  Assets to be disposed of are adjusted to the
fair  value  less the cost to sell if less than the book  value.  Based upon the
Company's  review as of January  31,  2004 and  February  1, 2003,  no  material
adjustments to the carrying value of such assets were necessary.

Vendor rebates and allowances. The Company receives vendor rebates for achieving
certain purchase or sales volume and receives vendor  allowances to fund certain
expenses.  The Emerging Issues Task Force ("EITF") Issue No. 02-16,  "Accounting
by a Customer (including a Reseller) for Certain  Consideration  Received from a
Vendor" ("EITF 02-16") is effective for arrangements  with vendors  initiated on
or after  January  1, 2003.  EITF  02-16  addresses  the  accounting  and income
statement  classification  for consideration  given by a vendor to a retailer in
connection with the sale of the vendor's  products or for the promotion of sales
of the vendor's products.  The EITF concluded that such  consideration  received
from vendors  should be reflected as a decrease in prices paid for inventory and
recognized in cost of sales as the related  inventory is sold,  unless  specific
criteria are met qualifying the  consideration for treatment as reimbursement of
specific,  identifiable incremental costs. The provisions of this consensus have
been applied  prospectively.  The adoption of EITF 02-16 did not have a material
impact on the Company's financial statements as a whole.

For vendor  funding  arrangements  that were  entered into prior to December 31,
2002 and have not been modified subsequently, the Company recognizes a reduction
to  selling,  general  and  administrative  expenses  or cost of goods sold when
earned. If these arrangements are modified in the future, the provisions of EITF
02-16 will apply and the effect may be material to the financial statements as a
whole.

Selling,  general and  administrative  expenses.  The Company  includes  buying,
warehousing, distribution,  depreciation and occupancy costs in selling, general
and administrative expenses.

Advertising.  The Company charges  advertising,  including  production costs, to
expense on the first day of the  advertising  period.  Advertising  expense  for
2003, 2002, and 2001 was $16,956, $14,124, and $12,079, respectively.

Preopening  costs.  The Company  charges to expense the preopening  costs of new
stores  as  incurred.  These  costs  are  primarily  labor to stock  the  store,
preopening advertising, store supplies and other expendable items.

Revenue  Recognition.  The Company  markets goods and services  through  Company
owned stores and 26 franchised  stores.  Net sales includes sales of merchandise
from Company owned stores, net of returns and exclusive of sales taxes. Sales to
franchised  stores  are  recorded  when  the  merchandise  is  shipped  from the
Company's  warehouse.  Revenues  resulting  from layaway sales are recorded upon
delivery of the  merchandise to the customer.  In addition,  the Company charges


the  franchised  stores a fee based on a percentage of their  purchases from the
Company.  These fees  represent a  reimbursement  for use of the Fred's name and
other  administrative  costs incurred on behalf of the franchised stores and are
therefore netted against selling,  general and  administrative  expenses.  Total
franchise  income for 2003,  2002,  and 2001 was  $1,964,  $2,016,  and  $1,764,
respectively.

Other  intangible  assets.  Other  identifiable  intangible  assets,  which  are
included in other noncurrent assets, primarily represent amounts associated with
acquired  pharmacies and are being amortized on a straight-line  basis over five
years.  During  2002 and 2001 the  Company  issued  2,949 and 83,970  shares for
pharmacy   acquisitions,   respectively.   Intangibles,   net   of   accumulated
amortization, totaled $3,913 at January 31, 2004 and $4,661 at February 1, 2003.
Accumulated   amortization   for  2003  and  2002  totaled  $8,882  and  $7,218,
respectively. Amortization expense for 2003, 2002, and 2001, was $1,664, $1,945,
and $1,795, respectively.  Estimated amortization expense for each of the next 5
years is as follows:  2004 - $1,547,  2005 - $1,192, 2006 - $702, 2007- $381 and
2008 - $91.

Financial  instruments.  At  January  31,  2004,  the  Company  did not have any
outstanding  derivative  instruments.   The  recorded  value  of  the  Company's
financial  instruments,  which include cash and cash  equivalents,  receivables,
accounts  payable  and  indebtedness,  approximates  fair value.  The  following
methods  and  assumptions  were used to  estimate  fair  value of each  class of
financial instrument: (1) the carrying amounts of current assets and liabilities
approximate  fair value because of the short maturity of those  instruments  and
(2) the fair  value of the  Company's  indebtedness  is  estimated  based on the
current  borrowing  rates  available  to the Company for bank loans with similar
terms and average maturities.

Insurance   reserves.   The   Company  is  largely   self-insured   for  workers
compensation,  general liability and medical insurance.  The Company's liability
for  self-insurance is determined based on known claims and estimates for future
claims cost and incurred but not reported claims. If future claim trends deviate
from  recent  historical  patterns,  the  Company  may  be  required  to  record
additional  expense  or  expense  reductions  which  could  be  material  to the
Company's results of operations.

Deferred rent. The Company records rental expense on a straight-line  basis over
the base,  non-cancelable  lease term.  Any  differences  between the calculated
expense and the amounts  actually  paid are  reflected as a liability in accrued
liabilities  in  the  accompanying   consolidated   balance  sheet  and  totaled
approximately  $886  and  $714  at  January  31,  2004  and  February  1,  2003,
respectively.

Stock-based compensation. The Company grants stock options having a fixed number
of shares and an exercise price equal to the fair value of the stock on the date
of grant to certain executive officers, directors and key employees. The Company
accounts for stock option grants in accordance with Accounting  Principles Board
Opinion No. 25,  "Accounting for Stock Issued to Employees"  ("APB No. 25"), and
related  interpretations because the Company believes the alternative fair value
accounting  provided  for  under  SFAS  No.  123,  "Accounting  for  Stock-Based
Compensation,"  as  amended  by  SFAS  No.  148,   "Accounting  for  Stock-Based
Compensation - Transition and Disclosure,"  requires the use of option valuation
models that were not developed for use in valuing employee stock options.  Under
APB No. 25, compensation  expense is generally not recognized for plans in which
the  exercise  price  of the  stock  options  equals  the  market  price  of the


underlying  stock on the date of grant  and the  number  of  shares  subject  to
exercise  is  fixed.  Had  compensation  cost  for  the  Company's   stock-based
compensation plans been determined based on the fair value at the grant date for
awards under these plans  consistent with the methodology  prescribed under SFAS
No. 123,  net income and  earnings  per share would have been reduced to the pro
forma amounts indicated in the following table.


                                                                                           

                                                                         2003            2002           2001
                                                                     -------------  --------------- --------------
Net income
   As reported                                                          $33,721        $28,216         $19,629
   Less pro forma effect of stock option grants                             900            330             384
   Pro forma                                                             32,821         27,886          19,245

Basic earnings per share
   As reported                                                             0.87           0.74            0.56
   Pro forma                                                               0.85           0.73            0.55

Diluted earnings per share
   As reported                                                             0.85           0.72            0.54
   Pro forma                                                               0.83           0.71            0.53



The Company also  periodically  awards restricted stock having a fixed number of
shares at a purchase  price  that is set by the  Compensation  Committee  of the
Company's  Board of  Directors,  which  purchase  price  may be set at zero,  to
certain  executive  officers,  directors  and key  employees.  The Company  also
accounts for restricted  stock grants in accordance  with APB No. 25 and related
interpretations.  Under APB No. 25, the Company calculates  compensation expense
as the difference  between the market price of the underlying  stock on the date
of grant  and the  purchase  price,  if any,  and  recognizes  such  amount on a
straight-line  basis  over the  period in which the  restricted  stock  award is
earned by the recipient. The Company recognized compensation expense relating to
its restricted stock awards of  approximately  $28, $54, and $137 in 2003, 2002,
and 2001,  respectively.  (See Note 8 for further  disclosure  relating to stock
incentive plans).

Income taxes.  The Company reports income taxes in accordance with SFAS No. 109,
"Accounting  for Income  Taxes."  Under SFAS No.  109,  the asset and  liability
method is used for computing  future income tax  consequences  of events,  which
have been  recognized  in the  Company's  consolidated  financial  statements or
income tax  returns.  Deferred  income tax  expense or benefit is the net change
during the year in the Company's deferred income tax assets and liabilities.

Business segments.  The Company's only reportable  operating segment is its sale
of  merchandise  through  its  Company  owned  stores and to  franchised  Fred's
locations.

Comprehensive income. Comprehensive income does not differ from the consolidated
net income presented in the consolidated statements of income.

Reclassifications.  Certain prior year amounts have been reclassified to conform
to the 2003 presentation.

Recent Accounting  Pronouncements.  In April 2002, the FASB issued SFAS No. 145,
"Rescission of FASB  Statements  No. 4, 44, and 64,  Amendment of FASB Statement
No. 13, and  Technical  Corrections."  SFAS No.  145  rescinds  both SFAS No. 4,
"Reporting Gains and Losses from  Extinguishment  of Debt," and the amendment to
SFAS No. 4, SFAS No. 64,  "Extinguishments of Debt Made to Satisfy  Sinking-Fund


Requirements."  Generally,  under  SFAS No.  145,  gains  and  losses  from debt
extinguishments will no longer be classified as extraordinary items. The Company
adopted the  provisions  of SFAS No. 145 on February 2, 2003 and the adoption of
SFAS  No.  145  did  not  have a  material  effect  on the  Company's  financial
statements as a whole.

In July 2002,  the FASB issued SFAS No. 146,  "Accounting  for Costs  Associated
with Exit or Disposal  Activities."  SFAS No. 146 nullifies EITF Issue No. 94-3,
"Liability Recognition for Certain Employee Termination Benefits and Other Costs
to Exit an Activity  (including  Certain  Costs  Incurred  in a  Restructuring)"
("EITF 94-3"). SFAS No. 146 requires that a liability for a cost associated with
an exit or disposal  activity be  recognized  when the  liability  is  incurred,
whereas EITF 94-3 had recognized the liability at the commitment date to an exit
plan. The Company was required to adopt the provisions of SFAS No. 146 effective
for exit or disposal activities  initiated after December 31, 2002. The adoption
of SFAS No.  146 did not  have a  material  impact  on the  Company's  financial
statements as a whole.

FASB  Interpretation  No. 46,  "Accounting for Variable Interest Entities" ("FIN
46"), expands upon current guidance relating to when a company should include in
its financial  statements the assets,  liabilities  and activities of a variable
interest entity.  The consolidation  requirements of FIN 46 apply immediately to
variable  interest  entities  ("VIE") created after January 31, 2003. In October
2003,  the FASB  deferred the  effective  date of Fin 46, and the  consolidation
requirements  for "older" VIEs to the first fiscal year or interim period ending
after March 15, 2004. Additional  modifications to FIN 46 may be proposed by the
FASB,  and the Company will continue to monitor future  developments  related to
this interpretation. The Company does not believe that the adoption of FIN 46 in
2004 will have a material  effect on the  Company's  financial  statements  as a
whole.

NOTE 2 - PROPERTY AND EQUIPMENT

Property and equipment, at cost, consist of the following:


                                                                                   

                                                                            2003                 2002
                                                                    -------------------  --------------------

Buildings and improvements                                               $   93,572           $    75,779
Furniture, fixtures and equipment                                           171,523               125,723
                                                                    -------------------  --------------------
                                                                            265,095               201,502
Less accumulated depreciation and amortization                             (138,685)             (117,312)
                                                                    -------------------  --------------------
                                                                            126,410                84,190
Construction in progress                                                      4,781                22,308
Land                                                                          4,242                 4,296
                                                                    -------------------  --------------------
        Total property and equipment, at depreciated cost                $  135,433           $   110,794
                                                                    ===================  ====================


Depreciation expense totaled $23,380,  $18,394, and $15,507, for 2003, 2002, and
2001, respectively.



NOTE 3 - ACCRUED LIABILITIES

The components of accrued liabilities are as follows:


                                                                                                     

                                                                                             2003                 2002
                                                                                      -------------------  --------------------

Payroll and benefits                                                                      $    5,729           $     6,900
Sales and use taxes                                                                            3,439                 3,320
Insurance                                                                                      5,145                 5,036
Other                                                                                          4,800                 4,228
                                                                                      -------------------  --------------------
        Total accrued liabilities                                                         $   19,113           $    19,484
                                                                                      ===================  ====================



NOTE 4 - INDEBTEDNESS

On July 31, 2003,  the Company and a bank entered into a new Revolving  Loan and
Credit  Agreement (the  "Agreement") to replace the April 3, 2000 Revolving Loan
and Credit  Agreement,  as amended.  The Agreement  provides the Company with an
unsecured  revolving  line of credit  commitment  of up to $40 million and bears
interest  at 1.5% below the prime  rate or a  LIBOR-based  rate.  Under the most
restrictive  covenants  of the  Agreement,  the  Company is required to maintain
specified  shareholders' equity (which was $247,677 at January 31, 2004) and net
income levels.  The Company is required to pay a commitment fee to the bank at a
rate per annum equal to 0.15% on the  unutilized  portion of the revolving  line
commitment over the term of the Agreement.  The term of the Agreement extends to
July 31,  2006.  There were $5.5  million of  borrowings  outstanding  under the
Agreement at January 31, 2004.

On April 23, 1999,  the Company and a bank entered  into a Loan  Agreement  (the
"Loan  Agreement").  The Loan  Agreement  provided  the Company with a four-year
unsecured term loan of $2.3 million to finance the  replacement of the Company's
mainframe  computer  system.  The interest rate for the Loan Agreement was 6.15%
per annum and matured on April 15, 2003. There were $141 borrowings  outstanding
under the loan Agreement at February 1, 2003.

The Company has other miscellaneous  financing  obligations totaling $121, which
relate  primarily to business  acquisitions.  The Company's  indebtedness  under
miscellaneous  financing matures as follows: 2004 - $18; 2005 - $18; 2006 - $19;
2007 - $21; 2008 - $21 and $24 thereafter.

The Company financed the construction of its Dublin, Georgia distribution center
with taxable industrial  development  revenue bonds issued by the City of Dublin
and County of Laurens Development  Authority.  The Company purchased 100% of the
issued bonds and intends to hold them to  maturity,  effectively  financing  the
construction  with internal cash flow.  Because a legal right of offset  exists,
the Company has offset the investment in the bonds ($33,234) against the related
liability and neither is reflected on the consolidated balance sheet.

NOTE 5 - INCOME TAXES

The provision for income taxes consists of the following:



                                                                                       

                                                                  2003              2002             2001
                                                             ----------------  ---------------- ----------------
Current

   Federal                                                         $  9,960          $  1,929       $  9,485

   State                                                                (45)                -              -
                                                             ----------------  ---------------- ----------------
                                                                      9,915             1,929          9,485
                                                             ----------------  ---------------- ----------------
Deferred

   Federal                                                            6,721            12,824            907

   State                                                               (134)             (495)           119
                                                             ----------------  ---------------- ----------------
                                                                      6,587            12,329          1,026
                                                             ----------------  ---------------- ----------------
                                                                   $ 16,502          $ 14,258       $ 10,511
                                                             ================  ================ ================


The tax effects of temporary  differences that give rise to significant portions
of the deferred tax assets and deferred tax liabilities are presented below:


                                                                                                  

                                                                                           2003              2002
                                                                                      ----------------  ----------------
Deferred tax assets:
   Accrual for incentive compensation                                                  $          187     $           -
   Allowance for doubtful accounts                                                                659               333
   Insurance accruals                                                                           1,829             1,467
   Net operating loss carryforwards                                                             2,406             2,474
   Postretirement benefits other than pensions                                                    999               960
   Restructuring costs                                                                             45                59
   Amortization of intangibles                                                                  2,365             2,209
                                                                                      ----------------  ----------------
Total deferred tax assets                                                                       8,490             7,502
   Less:  valuation allowance                                                                    (580)             (700)
                                                                                      ----------------  ----------------
Deferred tax assets, net of valuation allowance                                                 7,910             6,802
                                                                                      ----------------  ----------------

Deferred tax liabilities:
   Property, plant, and equipment                                                             (14,162)           (5,939)
   Inventory valuation                                                                        (11,570)          (12,070)
   Other                                                                                            -               (28)
                                                                                      ----------------  ----------------
Total deferred tax liability                                                                  (25,732)          (18,037)
                                                                                      ----------------  ----------------

Net deferred tax liability                                                             $      (17,822)    $     (11,235)
                                                                                      ================  ================


The net operating loss  carryforwards are available to reduce state income taxes
in future years. These carryforwards total approximately $57.5 million for state
income tax purposes  and expire at various  times during the period 2004 through
2023.

During 2003,  the  valuation  allowance  decreased  $120,  and during 2002,  the
valuation   allowance   decreased  $832.  Based  upon  expected  future  income,
management  believes  that it is more  likely  than  not  that  the  results  of
operations will generate  sufficient  taxable income to realize the deferred tax
asset after giving consideration to the valuation allowance.

A reconciliation  of the statutory  federal income tax rate to the effective tax
rate is as follows:




                                                                                              

                                                                      2003               2002              2001
                                                                ------------------ ------------------  --------------
Income tax provision at statutory rate                                      35.0%              35.0%           35.0%
Tax credits                                                                 (1.9)                 -               -
State income taxes, net of federal benefit                                   0.1                1.4             0.1
Permanent differences                                                       (0.1)              (1.0)              -
Change in valuation allowance                                               (0.2)              (2.0)           (0.1)
Other                                                                          -                0.2            (0.1)
                                                                ------------------ ------------------  --------------
                                                                            32.9%              33.6%           34.9%
                                                                ------------------ ------------------  --------------


NOTE 6 - LONG-TERM LEASES

The Company leases certain of its store locations under noncancelable  operating
leases that require monthly rental payments primarily at fixed rates (although a
number of the leases provide for additional  rent based upon sales)  expiring at
various dates through 2029.  Many of these leases  contain  renewal  options and
require  the Company to pay taxes,  maintenance,  insurance  and  certain  other
operating expenses applicable to the leased properties. In addition, the Company
leases  various  equipment  under  noncancelable  operating  leases and  certain
transportation   equipment  under  capital  leases.  Total  rent  expense  under
operating leases was $34,287,  $26,844,  and $22,207,  for 2003, 2002, and 2001,
respectively.  Total  contingent  rentals included in operating leases above was
$1,135,  $786, and $409, for 2003,  2002, and 2001,  respectively.  Amortization
expense on assets under capital lease for 2003,  2002, and 2001 was $627,  $693,
and $544, respectively.

Future  minimum  rental  payments  under all operating and capital  leases as of
January 31, 2004 are as follows:


                                                                                      

                                                                         Operating          Capital
                                                                         Leases             Leases
- --------------------------------------------------------------------------------------------------------------

2004                                                                     $   29,353         $      927
2005                                                                         26,382                814
2006                                                                         22,559                628
2007                                                                         18,094                386
2008                                                                         10,913                129
Thereafter                                                                   21,318                  -
                                                                         -------------      ------------------
Total minimum lease payments                                             $  128,619              2,884
                                                                         =============

Imputed interest                                                                                  (473)
                                                                                            ------------------

Present value of net minimum lease payments, including
   $725 classified as current portion of capital lease obligations                          $    2,411
                                                                                            ------------------


The gross amount of property and equipment  under capital  leases at January 31,
2004 and February 1, 2003,  was $38,201 and $23,452,  respectively.  Accumulated
depreciation  on property and equipment under capital leases at January 31, 2004
and February 1, 2003, was $4,428 and $2,551, respectively.



NOTE 7 - SHAREHOLDERS' EQUITY

In 1998, the Company adopted a Shareholders Rights Plan which granted a dividend
of one  preferred  share  purchase  right  (a  "Right")  for each  common  share
outstanding  at  that  date.  Each  Right   represents  the  right  to  purchase
one-hundredth  of a preferred  share of stock at a preset  price to be exercised
when any one individual,  firm, corporation or other entity acquires 15% or more
of the Company's  common stock.  The Rights will become  dilutive at the time of
exercise and will expire, if unexercised, in October 2008.

On May 24, 2001, the Company announced a five-for-four stock split of its common
stock,  Class A voting,  no par value. The new shares,  one additional share for
each four  shares held by  stockholders,  were  distributed  on June 18, 2001 to
stockholders of record on June 4, 2001. All share and per share amounts included
in the  accompanying  financial  statements  have been  adjusted to reflect this
stock split.

In October 2001, the Company  completed a secondary  stock offering of 3,566,250
company shares raising net proceeds to the Company of $38.2 million dollars.

On January 15, 2002, the Company  announced a  three-for-two  stock split of its
common stock, Class A voting, no par value. The new shares, one additional share
for each two shares held by  stockholders,  were distributed on February 1, 2002
to  stockholders  of record on January 25, 2002. All share and per share amounts
included in the accompanying  financial statements have been adjusted to reflect
this stock split.

On March  6,  2002,  the  Company  filed a  Registration  Statement  on Form S-3
registering 750,000 shares of Class A common stock. The common stock may be used
from time to time as  consideration  in the  acquisition  of assets,  goods,  or
services for use or sale in the conduct of our business.  On March 22, 2002, the
Company raised proceeds of $3.5 million from the offering of 148,134 shares.  On
June 6, 2003, the Company  raised  proceeds of $5.5 million from the offering of
225,000  shares.  On September 3, 2003, the Company sold 75,000 shares in common
stock for $2.6 million with the intention of purchasing an airplane.  Later, the
Company  decided not to purchase the airplane,  whereupon the Company  purchased
and retired $2.6 million of common stock of the CEO. A Limited Liability Company
(LLC) of which  the CEO is the  sole  member  purchased  the  airplane  for $4.7
million.  The Company  entered into a dry lease  agreement  with the LLC for its
usage  at the  annualized  rate of 2.5%.  On  December  30,  2003,  the  Company
purchased  the LLC for $4.7  million.  As of January 31,  2004,  the Company has
301,866 shares of Class A common stock  available to be issued from the March 6,
2002 Registration Statement.

On June 5, 2003, the Company announced a three-for-two stock split of its common
stock,  Class A voting,  no par value. The new shares,  one additional share for
each two  shares  held by  stockholders,  were  distributed  on July 1,  2003 to
stockholders  of record  on June 26,  2003.  All  share  and per  share  amounts
included in the accompanying  financial statements have been adjusted to reflect
this stock split.

NOTE 8 - EMPLOYEE BENEFIT PLANS

Incentive  stock option plan.  The Company has a long-term  incentive plan under
which an aggregate of 3,013,652 shares are available to be granted as of January
31, 2004.  These options  expire five years to seven and one-half years from the
date of grant.  Options  outstanding  at January 31, 2004 expire in 2004 through
2010.

Under  the  plan,  stock  option  grants  are  made to key  employees  including
executive  officers,   as  well  as  other  employees,   as  prescribed  by  the


Compensation  Committee (the "Committee") of the Board of Directors.  The number
of options  granted is directly  linked to the  employee's  job  classification.
Options,  which include non-qualified stock options and incentive stock options,
are rights to purchase a specified  number of shares of Fred's Common Stock at a
price fixed by the Committee.  The exercise price for stock options issued under
the plan that qualify as incentive  stock options  within the meaning of Section
422(b) of the Code  shall not be less than 100% of the fair value as of the date
of grant.  The option  exercise  price may be satisfied in cash or by exchanging
shares of Fred's  Common Stock owned by the optionee,  or a combination  of cash
and  shares.  Options  have a maximum  term of ten years from the date of grant.
Options granted under the plan generally  become  exercisable ten percent during
each of the first four years on the  anniversary  and sixty percent on the fifth
anniversary.  The plan also  contains a provision  that if the Company  meets or
exceeds a specified  operating income margin during the most recently  completed
fiscal  year that the annual  vesting  percentage  will  accelerate  from ten to
twenty  percent  during that vesting  period.  The plan also provides for annual
stock  grants at the fair value of the stock on the grant  date to  non-employee
directors according to a non-discretionary formula. The number of shares granted
is dependent upon current director compensation levels.

   A summary of activity in the plan follows:


                                                                                                 

                                            2003                              2002                              2001
                               -------------------------------- ---------------------------------  ---------------------------------
                                                   Weighted                         Weighted                          Weighted
                                                   Average                           Average                          Average
                                                   Exercise                         Exercise                          Exercise
                                   Options          Price            Options          Price            Options         Price
                               --------------  ---------------- ---------------  ----------------  --------------  -----------------

Outstanding at beginning
   of year                        1,207,799          $  7.71        1,386,053         $  5.77         1,863,623         $  5.44

Granted                             669,401            17.69          262,473           13.96           432,329            6.26

Forfeited/ canceled                 (40,753)            7.81         (124,715)           5.29          (438,380)           6.15

Exercised                          (365,178)            6.27         (316,012)           5.33          (471,519)           4.55
                               --------------                   ---------------                    --------------

Outstanding at end of year        1,471,269            12.61        1,207,799            7.71         1,386,053            5.77
                               ==============                   ===============                    ==============

Exercisable at end of year          740,568             7.65          658,589            6.83           534,102            5.55
                               ==============                   ===============                    ==============


     The weighted average remaining  contractual life of all outstanding options
     was 3.6 years at January 31, 2004.

The following table summarizes  information  about stock options  outstanding at
January 31, 2004:



                                                                                                        

                                                   Options Outstanding                                  Options Exercisable
                                -----------------------------------------------------------  ---------------------------------------
                                                              Weighted
                                                               Average
                                                              Remaining        Weighted                                  Weighted
                                         Number              Contractual       Average                 Number             Average
          Range of                   Outstanding at             Life           Exercise            Exercisable at        Exercise
      Exercise Prices               January 31, 2004         (in Years)         Price             January 31, 2004         Price
- -----------------------------   -----------------------    ---------------   --------------  -----------------------   -------------

      $4.09  to $7.95                     538,286                 0.9           $    5.05              538,004          $    5.05

      $8.00  to $17.67                    687,089                 5.1           $   15.60              150,956          $   12.13

      $18.27 to $30.16                    245,894                 5.4           $   20.79               51,608          $   21.71
                                -----------------------                                      ----------------------

                                        1,471,269                                                      740,568
                                =======================                                      ======================


Pro forma information  regarding net income and earnings per share, as disclosed
in Note 1, has been  determined as if the Company had accounted for its employee
stock-based  compensation plans under the fair value method of SFAS No. 123. The
fair value of options granted during 2003,  2002, and 2001 was $6.68,  $6.69 and
$4.60, respectively.  The fair value of each stock option grant was estimated on
the  date of  grant  using  the  Black-Scholes  option  pricing  model  with the
following assumptions:


                                                                       

                                                   2003             2002            2001
                                              ---------------  ---------------  -------------

Average expected life (years)                            5.0              3.0            3.0
Average expected volatility                             35.7%            46.1%          41.9%
Risk-free interest rates                                 1.1%             2.1%           2.6%
Dividend yield                                           0.3%             0.5%           1.6%


The  Black-Scholes  option model was developed  for use in  estimating  the fair
value of  traded  options,  which  have no  vesting  restrictions  and are fully
transferable.  In addition,  option valuation models require the input of highly
subjective  assumptions  including the expected  stock  volatility.  Because the
Company's employee stock options have  characteristics  significantly  different
from those of traded options, and because changes in the subjective  assumptions
can materially  affect the fair value  estimate,  in management's  opinion,  the
existing models do not necessarily provide a reliable single measure of the fair
value of its employee stock options.

Restricted  Stock.  During 2003, 2002, and 2001, the Company issued  (forfeited/
cancelled) a net of 1,406, 1,125, and (22,778) restricted shares,  respectively.
Compensation  expense related to the shares issued is recognized over the period
for which restrictions apply.



Employee stock ownership plan. The Company has a non-contributory employee stock
ownership  plan for the benefit of qualifying  employees who have  completed one
year of service  and  attained  the age of 18.  Benefits  are fully  vested upon
completion of seven years of service. The Company has not made any contributions
to the plan since 1996 and the plan owns 376,812  shares of Company  stock.  All
shares are  included in shares  outstanding  for  computation  of net income per
share.

Salary  reduction  profit sharing plan.  The Company has a defined  contribution
profit  sharing plan for the benefit of qualifying  employees who have completed
one year of service and attained the age of 21.  Participants  may elect to make
contributions to the plan up to a maximum of 15% of their compensation.  Company
contributions  are made at the  discretion of the Company's  Board of Directors.
Participants  are 100%  vested  in their  contributions  and  earnings  thereon.
Contributions  by the  Company  and  earnings  thereon  are  fully  vested  upon
completion of six years of service. The Company's  contributions for 2003, 2002,
and 2001 were $207, $176, and $117, respectively.

Postretirement  benefits.  The Company  provides certain health care benefits to
its full-time employees that retire between the ages of 58 (effective January 1,
2004 this was changed to 62) and 65 with  certain  specified  levels of credited
service.  Health care coverage  options for retirees under the plan are the same
as those  available  to  active  employees.  The  Company's  change  in  benefit
obligation based upon an actuarial valuation is as follows:


                                                                            

                                                              ----------------------------------------
                                                                  January 31,         February 1,
                                                                     2004                2003
                                                              -----------------   --------------------

Benefit obligation at beginning of year                       $    2,501          $    1,786
Service cost                                                          36                 213
Interest cost                                                         45                 152
Actuarial (gain) loss                                             (1,782)                378
Benefits paid                                                        (41)                (28)
                                                              -----------------   --------------------
Benefit obligation at end of year                             $      759          $    2,501
                                                              =================   ====================


A reconciliation of the Plan's funded status to accrued benefit cost follows:


                                                           

                                                January 31,         February 1,
                                                   2004                2003
                                             ------------------  ------------------

Funded status                                $     (759)            $  (2,501)
Unrecognized net actuarial gain                  (1,678)                   (2)
Unrecognized prior service cost                      (4)                   (4)
Other                                                 -                    52
                                             ------------------  ------------------
Accrued benefit costs                        $   (2,441)            $  (2,455)
                                             ------------------  ------------------


The  medical  care cost  trend  used in  determining  this  obligation  is 11.0%
effective December 1, 2001, decreasing annually before leveling at 5.0% in 2011.
To illustrate  the trend rate used,  increasing the health care cost trend by 1%
would  increase the effect on the total of service cost and interest cost by $10



and the accumulated  postretirement benefit obligation by $75. By decreasing the
health care cost trend by 1% would  decrease  the effect on the total of service
cost  and  interest  cost  by $9  and  the  accumulated  postretirement  benefit
obligation  by $66. The discount rate used in  calculating  the  obligation  was
6.25% in 2003 and 7.00% in 2002. The net periodic benefit cost decreased in 2003
due to changes in actuarial assumptions regarding turnover, participation in the
plan, the medical inflation rate and the rate of contribution by participants.

The annual net postretirement cost is as follows:


                                                                                      

                                                                           For the Year Ended
                                                           ----------------------------------------------------
                                                             January 31,       February 1,      February 2,
                                                                 2004             2003             2002
                                                           --------------    --------------   -----------------

Service cost                                                $      36         $     213        $     140
Interest cost                                                      45               152              123
Amortization of net gain from prior periods                        (1)                -              (17)
Amortization of unrecognized prior service cost                  (107)                1                1
                                                           --------------    --------------   -----------------
Net periodic postretirement benefit cost                    $     (27)        $     366        $     247
                                                           ==============    ==============   =================


The Company's policy is to fund claims as incurred.

NOTE 9 - NET INCOME PER SHARE

Basic  earnings per share excludes  dilution and is computed by dividing  income
available to common stockholders by the weighted-average number of common shares
outstanding  for the period.  Diluted  earnings per share reflects the potential
dilution that could occur if securities or other contracts to issue common stock
were  exercised  or  converted  into common stock or resulted in the issuance of
common stock that then shared in the earnings of the entity. Restricted stock is
considered  contingently  issuable and is excluded from the computation of basic
earnings per share.

A  reconciliation  of basic  earnings  per share to diluted  earnings  per share
follows:


                                                                        

                                                                         Year Ended
                           ---------------------------------------------------------------------------------------------------------
                                  January 31, 2004                      February 1, 2003                       February 2, 2002
                           ------------------------------------  ------------------------------------  -----------------------------
                                                        Per                                  Per                               Per
                                                       Share                                Share                             Share
                              Income       Shares      Amount      Income       Shares      Amount       Income    Shares     Amount
- ------------------------------------------------------------------------------------------------------------------------------------
Basic EPS                     $33,721      38,754      $ .87       $28,216      38,255      $ .74        $19,629   35,330     $ .56

Effect of Dilutive
Securities                                    898                                  996                                966

                           ------------- ----------- ----------- -----------  ----------- ----------- ----------- ---------  -------
Diluted EPS                   $33,721      39,652      $ .85       $28,216      39,251      $ .72        $19,629   36,296     $ .54
                           ============= =========== =========== ===========  =========== =========== =========== =========  =======



Options to purchase  shares of common stock that were  outstanding at the end of
the  respective  fiscal  year were not  included in the  computation  of diluted
earnings  per share when the  options'  exercise  prices were  greater  than the



average  market  price  of  the  common  shares.  There  were  no  such  options
outstanding  at the end of  fiscal  2003 and 2001 and  there  were  84,938  such
options outstanding at February 1, 2003.

NOTE 10 - COMMITMENTS AND CONTINGENCIES

Commitments.  The Company had commitments approximating $11.1 million at January
31,  2004 and $10.4  million at  February  1, 2003 on issued  letters of credit,
which support  purchase orders for  merchandise.  Additionally,  the Company had
outstanding letters of credit aggregating  approximately $8.5 million at January
31, 2004 and $7.9  million at February 1, 2003  utilized as  collateral  for its
risk management programs.

Litigation.  The Company is a party to several  pending  legal  proceedings  and
claims  arising in the normal  course of  business.  Although the outcome of the
proceedings and claims cannot be determined  with  certainty,  management of the
Company is of the opinion that it is unlikely that these  proceedings and claims
will have a material  adverse  effect on the  financial  statements  as a whole.
However,  litigation  involves an element of  uncertainty.  Future  developments
could cause  these  actions or claims to have a material  adverse  effect on the
results of the financial statements as a whole.

Note 11 - Sales Mix

The Company  manages its business on the basis of one  reportable  segment.  See
Note 1 for a brief  description  of the  Company's  business.  As of January 31,
2004, all of the Company's operations were located within the United States. The
following data is presented in accordance with SFAS No. 131,  "Disclosures about
Segments of an Enterprise and Related Information."

The  Company's  sales  mix by major  category  during  the  last 3 years  was as
follows:

                                                                

                                                         2003     2002    2001
                                                        ------   ------  ------
     Pharmaceuticals.................................    32.4%    33.2%   34.4%
     Household Goods.................................    23.6%    23.0%   22.4%
     Apparel and Linens..............................    14.2%    13.6%   12.3%
     Food and Tobacco Products.......................    10.2%     9.6%    9.5%
     Health and Beauty Aids..........................     8.8%     9.0%    9.4%
     Paper and Cleaning Supplies.....................     8.1%     8.4%    8.3%
     Sales to Franchised Fred's Stores...............     2.7%     3.2%    3.7%
                                                        ------   ------  ------
                  Totals                                100.0%   100.0%  100.0%
                                                        ======   ======  ======


Note 12 - QUARTERLY FINANCIAL DATA (UNAUDITED)




                                                                                                       

                                                                    First            Second           Third            Fourth
                                                                   Quarter          Quarter          Quarter          Quarter
                                                               ----------------  ---------------  ---------------  ---------------

Year Ended January 31, 2004

Net sales                                                       $  310,689        $ 302,270        $ 311,668         $ 378,023
Gross profit                                                        87,948           84,944           91,191           103,902
Net income                                                           7,857            4,385            9,028            12,451

Net income per share
    Basic                                                             0.21             0.11             0.23              0.32
    Diluted                                                           0.20             0.11             0.23              0.31
Cash dividends paid per  share                                        0.02             0.02             0.02              0.02


Year Ended February 1, 2003

Net sales                                                       $  258,427        $ 256,470        $ 263,197         $ 325,324
Gross profit                                                        69,425           69,638           75,994            89,920
Net income                                                           6,275            3,667            7,408            10,866

Net income per share
    Basic                                                             0.17             0.09             0.19              0.28
    Diluted                                                           0.16             0.09             0.19              0.28
Cash dividends paid per share                                         0.02             0.02             0.02              0.02


Item  9:  Changes  In and  Disagreements  With  Accountants  on  Accounting  and
          Financial Disclosure

     The information  required by this item is incorporated  herein by reference
to Form 8-K dated May 14, 2002, filed on May 14, 2002.

ITEM 9A. CONTROLS AND PROCEDURES

(a) Disclosure Controls and Procedures.  The Company,  under the supervision and
with  the  participation  of  the  Company's  management,  including  the  Chief
Executive Officer and the Chief Financial  Officer,  evaluated the effectiveness
of the  Company's  disclosure  controls  and  procedures  (as  defined  in  Rule
13a-15(e)  promulgated under the Securities and Exchange Act of 1934, as amended
(the  "Exchange  Act")) as of January 31, 2004.  Based on that  evaluation,  the
Company's Chief Executive Officer and Chief Financial Officer concluded that, as



of January 31,  2004,  the  Company's  disclosure  controls and  procedures  are
effective for the purposes set forth in the  definition  thereof in Exchange Act
Rule 13a-15(e).

(b) Changes in Internal  Control Over  Financial  Reporting.  There have been no
changes  during the quarter  ended  January 31, 2004 in the  Company's  internal
control over  financial  reporting  (as defined in Exchange Act Rule  13a-15(f))
that have materially  affected,  or are reasonably likely to materially  affect,
the Company's internal control over financial reporting.


                                    PART III

Item 10: Directors and Executive Officers of the Registrant

     The  following  information  is  furnished  with  respect  to  each  of the
directors and executive officers of the Company:

     Name                      Age      Positions and Offices
     --------------------------------------------------------
     Michael J. Hayes (1)      62       Director, Chairman of the Board, Chief
                                         Executive Officer
     John R. Eisenman (1)      62       Director
     Roger T. Knox (1)         66       Director
     John Reier (1)            64       President and Director
     Thomas H. Tashjian (1)    49       Director
     John A. Casey             57       Executive Vice President - Pharmacy
                                         Operations
     Jerry A Shore             51       Executive Vice President and Chief
                                         Financial Officer
     Charles A. Brunjes        44       Executive Vice-President - General
                                         Merchandise Manager
     Dennis K Curtis           44       Executive Vice-President - Store
                                         Operation
     Charles S. Vail           61       Corporate Secretary, Vice President -
                                         Legal Services and General Counsel


     (1) Five directors,  constituting the entire Board of Directors,  are to be
elected at the Annual  Meeting to serve one year or until their  successors  are
elected.

     Michael J. Hayes was elected a director of the Company in January 1987. Mr.
Hayes  served as Managing  Director of the Company from October 1989 until March
2002 when he was  elected  Chairman  of the Board.  He has been Chief  Executive
Officer since October 1989. He was previously employed by Oppenheimer & Company,
Inc. in various  capacities from 1976 to 1985,  including  Managing Director and
Executive Vice President - Corporate Finance and Financial Services.

     John R. Eisenman is involved in real estate investment and development with
REMAX Island Realty,  Inc., located in Hilton Head Island,  South Carolina.  Mr.
Eisenman has been engaged in commercial and industrial real estate brokerage and



development  since  1983.  Previously,  he founded  and served as  President  of
Sally's,  a chain of fast food  restaurants from 1976 to 1983, and prior thereto
held various management positions in manufacturing and in securities brokerage.

     Roger T. Knox is President  Emeritus of the Memphis  Zoological Society and
was its President and Chief Executive Officer from January 1989 thru March 2003.
Mr. Knox was the President and Chief Operating Officer of Goldsmith's Department
Stores,  Inc. (a full-line  department store in Memphis and Jackson,  Tennessee)
from 1983 to 1987 and its Chairman of the Board and Chief Executive Officer from
1987 to 1989.  Prior  thereto,  Mr. Knox was with Foley's  Department  Stores in
Houston,  Texas for 20 years.  Mr. Knox is also a director  of Hancock  Fabrics,
Inc.

     John D. Reier is President and a Director.  Mr. Reier joined the Company in
May of 1999 as  President  and was  elected a Director  of the Company in August
2000. Prior to joining the company,  Mr. Reier was President and Chief Executive
Officer  of Sunny's  Great  Outdoors  Stores,  Inc.  from 1997 to 1999,  and was
President, Chief Operating Officer, Senior Vice President of Merchandising,  and
General Merchandise Manager at Family Dollar Stores, Inc. from 1987 to 1997.

     Thomas H. Tashjian was elected a director of the Company in March 2001. Mr.
Tashjian is a private  investor.  Mr. Tashjian has served as a managing director
and  consumer  group  leader at Banc of  America  Montgomery  Securities  in San
Francisco. Prior to that, Mr. Tashjian held similar positions at First Manhattan
Company,  Seidler Companies,  and Prudential Securities.  Mr. Tashjian's earlier
retail  operating  experience  was in discount  retailing at the Ayrway  Stores,
which were acquired by Target, and in the restaurant business at Noble Roman's.

     John A. Casey has served as Executive Vice President - Pharmacy  Operations
since  February  1997.  Mr.  Casey  joined the Company in 1979 and has served in
various positions in Pharmacy Operations. Mr. Casey is a registered Pharmacist.



     Jerry A. Shore joined the Company in April 2000 as Executive Vice President
and Chief  Financial  Officer.  Prior to  joining  the  Company,  Mr.  Shore was
employed by Wang's International,  a major importing and wholesale  distribution
company as Chief Financial  Officer from 1989 to 2000, and in various  financial
management capacities with IPS Corp., and Caterpillar, Inc. from 1975 to 1989.

     Charles A.  Brunjes was  promoted  to  Executive  Vice-President  - General
Merchandise Manager in July 2003. Mr. Brunjes joined the Company in July 2000 as
Senior  Vice-President  of Store Operations.  Prior to joining the Company,  Mr.
Brunjes was employed by Family Dollar as Vice-President of Store Development.

     Dennis K. Curtis was  promoted to  Executive  Vice-President  in July 2003.
Prior to this  position,  Mr.  Curtis joined the Company in 1980 as a management
trainee in store operations. Mr. Curtis was recently held the position of Senior
Vice-President - Divisional Merchandising Manager of Hardlines.

     Charles S. Vail has served the Company as General  Counsel  since 1973,  as
Corporate  Secretary  since 1975,  and as Vice President - Legal since 1984. Mr.
Vail joined the Company in 1968.

The remainder of the information required by this item is incorporated herein by
reference to the proxy statement for our 2004 annual meeting.

Item 11: Executive Compensation

     Information  required by this item is  incorporated  herein by reference to
the proxy statement for our 2004 annual meeting.

Item 12: Security Ownership of Certain Beneficial Owners and Management

     Information  required by this item is  incorporated  herein by reference to
the proxy statement for our 2004 annual meeting.

Item 13: Certain Relationships and Related Transactions



     Information  required by this item is  incorporated  herein by reference to
the proxy statement for our 2004 annual meeting.

ITEM 14. Principal Accountants Fees and Services

     Information  required by this item is  incorporated  herein by reference to
the proxy statement for our 2004 annual meeting.


                                     PART IV

Item 15: Exhibits, Financial Statement Schedules and Reports on Form 8-K

(a)(1) Consolidated Financial Statements (See Item 8)

Report of Independent Auditors - Ernst & Young LLP.

(a)(2)  Financial  Statement  Schedules  Schedule II - Valuation and  Qualifying
        Accounts

(a)(3) Those exhibits  required to be filed as Exhibits to this Annual Report on
       Form 10-K pursuant to Item 601 of Regulation S-K are as follows:

       3.1     Certificate of Incorporation,  as amended [incorporated herein by
               reference  to Exhibit 3.1 to the  registration  statement on Form
               S-8 as filed with the Securities and Exchange  Commission ("SEC")
               on March 18, 2003 (SEC File No.  333-103904)  (such  registration
               statement, the "Form S-8")].
       3.2     By-laws, as amended  [incorporated herein by reference to Exhibit
               3.2 to the Form S-8].
       4.1     Specimen  Common  Stock  Certificate   [incorporated   herein  by
               reference to Exhibit 4.2 to Pre-Effective  Amendment No. 3 to the
               Registration  Statement on Form S-1 (SEC File No. 33-45637) (such
               Registration Statement, the "Form S-1")].
       4.2     Preferred Share Purchase Plan  [incorporated  herein by reference
               to the  Company's  Report  on Form  10-Q  for the  quarter  ended
               October 31, 1998].



        10.1   Form of Fred's, Inc. Franchise Agreement  [incorporated herein by
               reference to Exhibit 10.8 to the Form S-1].
        10.2   401(k)  Plan  dated as of May 13,  1991  [incorporated  herein by
               reference to Exhibit 10.9 to the Form S-1].
        10.3   Employee Stock  Ownership Plan (ESOP) dated as of January 1, 1987
               [incorporated  herein by reference  to Exhibit  10.10 to the Form
               S-1].
        10.4   Lease  Agreement  by and between  Hogan Motor  Leasing,  Inc. and
               Fred's,  Inc.  dated  February  5,  1992  for the  lease of truck
               tractors to Fred's,  Inc. and the servicing of those vehicles and
               other equipment of Fred's, Inc. [incorporated herein by reference
               to Exhibit  10.15 to  Pre-Effective  Amendment  No. 1 to the Form
               S-1].
       *10.5   1993  Long Term  Incentive  Plan  dated as of  January  21,  1993
               [incorporated herein by reference to the Company's report on Form
               10-Q for the quarter ended July 31, 1993].
     ***10.6   Term Loan  Agreement  between  Fred's,  Inc.  and First  American
               National Bank dated as of April 23, 1999 [incorporated  herein by
               reference  to the  Company's  Report on Form 10-Q for the quarter
               ended May 1, 1999].
     ***10.7   Prime Vendor Agreement  between Fred's Stores of Tennessee,  Inc.
               and Bergen  Brunswig Drug Company,  dated as of November 24, 1999
               [incorporated  herein by reference  to  Company's  Report on Form
               10-Q for the quarter ended October 31, 1999].
     ***10.8   Addendum to Leasing  Agreement  and Form of Schedules 7 through 8
               of Schedule  A, by and between  Hogan  Motor  Leasing,  Inc.  and
               Fred's,   Inc  dated  September  20,  1999  (modifies  the  Lease
               Agreement  included  as  Exhibit  10.4)  [incorporated  herein by
               reference to the Company's report on Form 10-K for the year ended
               January 29, 2000].
     ***10.9   Revolving Loan Agreement  between Fred's,  Inc.and Union Planters
               Bank,  NA and  Suntrust  Bank dated  April 3, 2000  [incorporated
               herein by reference to the Company's report on Form 10-K for year
               ended January 29, 2000].



    ***10.10   Loan  modification  agreement  dated May 26, 2000  (modifies  the
               Revolving Loan Agreement included as Exhibit 10.9)  [incorporated
               herein by reference to the Company's  report on Form 10-K for the
               year ended January 29, 2000].
    ***10.11   Seasonal  Overline  Agreement  between  Fred's,  Inc.  and  Union
               Planters National Bank dated as of October 11, 2000 [incorporated
               herein by reference to the Company's  Report on Form 10-Q for the
               quarter ended October 28, 2000].
    ***10.12   Second Loan modification agreement dated April 30, 2002 (modifies
               the  Revolving  Loan and  Credit  Agreement  included  as exhibit
               10.9).  [incorporated herein by reference to the Company's Report
               on Form 10-Q for the quarter ended August 3, 2002].
       10.15   Third loan  modification  agreement dated July 31, 2003 (modified
               the  Revolving  Loan and Credit  Agreement  dated April 3, 2000.)
               [incorporated herein by reference to the Company's Report on Form
               10-Q for the quarter ended August 2, 2003].
      **21.1   Subsidiaries of Registrant
      **23.1   Consent of Ernst & Young LLP
      **23.2   Consent of PricewaterhouseCoopers LLP
      **31.1   Certification  of Chief  Executive  Officer  pursuant to Exchange
               Rule 13a-14(a) of the Securities Exchange Act.
      **31.2   Certification  of Chief  Financial  Officer  pursuant to Exchange
               Rule 13a-14(a) of the Securities Exchange Act.
      **32.    Certification  of Chief  Financial  Officer  and Chief  Financial
               Officer pursuant to 18 U.S.C. Section 1350.

      (b) Reports on Form 8-K

               None.

  *    Management Compensatory Plan
 **    Filed herewith
***    (SEC File No. under the Securities Exchange Act of 1934 is 00-19288)





                                                                    Exhibit 23.1

                         CONSENT OF INDEPENDENT AUDITORS


We consent to the  incorporation  by  reference in the  Registration  Statements
(Form S-8 Nos. 33-48380,  33-67606,  333-103904, and Form S-3 Nos. 333-68478 and
333-83918)  of Fred's,  Inc. of our report dated April 5, 2004,  with respect to
the consolidated  financial  statements of Fred's,  Inc. included in this Annual
Report (Form 10-K) for the year ended January 31, 2004.

Our audit also included the financial  statement schedule of Fred's, Inc. listed
in Item 15(a) as of January 31, 2004 and February 1, 2003.  This schedule is the
responsibility of the Company's management.  Our responsibility is to express an
opinion based on our audit.  In our opinion,  the financial  statement  schedule
referred to above, when considered in relation to the basic financial statements
taken as a whole,  presents fairly in all material  respects the information set
forth therein as of January 31, 2004 and February 1, 2003 and for the years then
ended.

                                               /s/ Ernst & Young LLP
April 14, 2004
Memphis, Tennessee




                                                                    Exhibit 23.2


                       CONSENT OF INDEPENDENT ACCOUNTANTS


We  hereby  consent  to the  incorporation  by  reference  in  the  Registration
Statement  on Form  S-3  (No.  33-68478  and No.  333-83918)  and  Form S-8 (No.
33-48380,  No. 33-67606 and No. 333-103904) of Fred's,  Inc. of our report dated
March 15, 2002,  except for the effects of the 3-for-2  stock split  effected on
July 1, 2003 as  described  in Note 7 as to which  the date is April  14,  2004,
relating to the consolidated statements of income, shareholders' equity and cash
flows and  financial  statement  schedule  for the year ended  February 2, 2002,
which appears in this Form 10-K.



/s/ PricewaterhouseCoopers LLP

Memphis, Tennessee
April 15, 2004







                                                                      

                 Schedule II - Valuation and Qualifying Accounts

                                           Balance at   Charged to                Balance at
                                           Beginning    Costs and    Deductions      End
                                           of Period    Expenses     Write-offs    of Period
Allowance for doubtful Accounts (in thousands):
 Year ended February 2, 2002                    $516      $142          $  (1)      $  657
 Year ended February 1, 2003                    $657      $318          $  (-)      $  975
 Year ended January 31, 2004                    $975      $462          $  (-)      $1,437






                                   SIGNATURES

     Pursuant  to the  requirements  of  Section  13 or 15(d) of the  Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned,  thereunto duly  authorized,  on this 14th day of
April, 2004.

                                        FRED'S, INC.

                                        By: /s/ Michael J. Hayes
                                           -------------------------------------
                                           Michael J. Hayes, Chief Executive
                                           Officer


                                        By: /s/ Jerry A. Shore
                                           -------------------------------------
                                           Jerry A. Shore, Executive Vice
                                           President and Chief Financial Officer
                                           (Principal Accounting and Financial
                                           Officer)

     Pursuant to the  requirements of the Securities  Exchange Act of 1934, this
report  has  been  signed  below  by the  following  persons  on  behalf  of the
Registrant and in the capacities indicated on this 14th day of April, 2004.


             Signature                          Title
             ---------                          -----

/s/ Michael J. Hayes                       Director, Chairman of the Board,
- --------------------------                 Chief Executive Officer
Michael J. Hayes

/s/ Roger T. Knox                          Director
- --------------------------
Roger T. Knox

/s/ John R. Eisenman                       Director
- --------------------------
John R. Eisenman

/s/ John D. Reier                          President and Director
- --------------------------
John D. Reier

/s/ Thomas H. Tashjian                     Director
- --------------------------
Thomas H. Tashjian




                                   SIGNATURES
                                   ----------

     Pursuant  to the  requirements  of  Section  13 or 15(d) of the  Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned;  thereunto duly  authorized,  on this 14th day of
April, 2004.

                                     FRED'S, INC.

                                     By: /s/ Michael J. Hayes
                                        ----------------------------------------
                                         Michael J. Hayes, Chief Executive
                                         Officer

                                     By: /s/ Jerry A. Shore
                                        ----------------------------------------
                                         Jerry A. Shore, Executive Vice
                                         President and Chief Financial
                                         Officer (Principal Accounting and
                                         Financial Officer)


     Pursuant to the  requirements of the Securities  Exchange Act of 1934, this
report  has  been  signed  below  by the  following  persons  on  behalf  of the
Registrant and in the capacities indicated on this 14th day of April, 2004.

             Signature                            Title
             ---------                            -----

/s/ Michael J. Hayes
- ----------------------------            Director, Chairman of the Board,
    Michael J. Hayes                    Chief Executive Officer

/s/ Roger T. Knox
- ----------------------------            Director
    Roger T. Knox

/s/ John R. Eisenman
- ----------------------------            Director
    John R. Eisenman

/s/ John D. Reier
- ----------------------------            President and Director
    John D. Reier

/s/ Thomas H. Tashjian
- ----------------------------            Director
    Thomas H. Tashjian



                                                                    Exhibit 31.1

                    Certification of Chief Executive Officer

I, Michael J. Hayes, certify that:

   1.     I have reviewed this annual report on Form 10-K of Fred's, Inc.;

   2.     Based on my  knowledge,  this  report  does  not  contain  any  untrue
          statement  of a  material  fact  or  omit to  state  a  material  fact
          necessary to make the statements  made, in light of the  circumstances
          under which such  statements were made, not misleading with respect to
          the period covered by this report;

   3.     Based on my knowledge,  the financial statements,  and other financial
          information  included in this report,  fairly  present in all material
          respects the financial condition, results of operations and cash flows
          of the  registrant  as of,  and for,  the  periods  presented  in this
          report;

   4.     The registrant's  other  certifying  officer and I are responsible for
          establishing  and maintaining  disclosure  controls and procedures (as
          defined in Exchange Act Rules  13a-15(e) and  15d-15(e))  and internal
          control  over  financial  reporting  (as defined in Exchange Act Rules
          13a-15(f) and 15d-15(f) for the registrant and have:

          a)   Designed such disclosure controls and procedures,  or caused such
               disclosure  controls and  procedures to be  designated  under our
               supervision,  to ensure that material information relating to the
               registrant,  including  its  consolidated  subsidiaries,  is made
               known to us by others within those entities,  particularly during
               the period in which this report is being prepared;

          b)   Designated  such internal  control over financial  reporting,  or
               caused such  internal  control  over  financial  reporting  to be
               designed under our supervision,  to provide reasonable  assurance
               regarding  the   reliability  of  financial   reporting  and  the
               preparation  of financial  statements  for  external  purposes in
               accordance with generally accepted accounting principles;

          c)   Evaluated  the  effectiveness  of  the  registrant's   disclosure
               controls  and   procedures  and  presented  in  this  report  our
               conclusions  about the  effectiveness of the disclosure  controls



               and  procedures,  as of the  end of the  period  covered  by this
               report based on such evaluation; and

          d)   Disclosed in this report any change in the registrant's  internal
               control  over  financial   reporting  that  occurred  during  the
               registrant's  most  recent  fiscal  quarter  that has  materially
               affected,  or is  reasonably  likely to  materially  affect,  the
               registrant's internal control over financial reporting; and

   5.     The registrant's other certifying officer and I have disclosed,  based
          on our most recent  evaluation  of  internal  control  over  financial
          reporting,  to the  registrant's  auditors and the audit  committee of
          registrant's board of directors:

          a)   All  significant  deficiencies  and  material  weaknesses  in the
               design or operation of internal control over financial  reporting
               which are reasonably  likely to adversely affect the registrant's
               ability  to  record,  process,  summarize  and  report  financial
               information; and

          b)   Any fraud,  whether or not material,  that involves management or
               other employees who have a significant  role in the  registrant's
               internal control over financial reporting.


Date: April 14, 2004
                                           /s/ Michael J. Hayes
                                           -------------------------------------
                                           Michael J. Hayes
                                           Chief Executive Officer



                                                                    Exhibit 31.2

                    Certification of Chief Financial Officer

I, Jerry A. Shore, certify that:

   1.     I have reviewed this annual report on Form 10-K of Fred's, Inc.

   2.     Based on my  knowledge,  this  report  does  not  contain  any  untrue
          statement  of a  material  fact  or  omit to  state  a  material  fact
          necessary to make the statements  made, in light of the  circumstances
          under which such  statements were made, not misleading with respect to
          the period covered by this report;

   3.     Based on my knowledge,  the financial statements,  and other financial
          information  included  in  report,  fairly  present  in  all  material
          respects the financial condition, results of operations and cash flows
          of the  registrant  as of,  and for,  the  periods  presented  in this
          report;

   4.     The registrant's  other  certifying  officer and I are responsible for
          establishing  and maintaining  disclosure  controls and procedures (as
          defined in Exchange Act Rules  13a-15(e) and  15d-15(e))  and internal
          control  over  financial  reporting  (as defined in Exchange Act Rules
          13a-15(f) and 15d-15(f) for the registrant and have:

          a)   Designed such disclosure controls and procedures,  or caused such
               disclosure  controls and  procedures to be  designated  under our
               supervision,  to ensure that material information relating to the
               registrant,  including  its  consolidated  subsidiaries,  is made
               known to us by others within those entities,  particularly during
               the period in which this report is being prepared;

          b)   Designated  such internal  control over financial  reporting,  or
               caused such  internal  control  over  financial  reporting  to be
               designed under our supervision,  to provide reasonable  assurance
               regarding  the   reliability  of  financial   reporting  and  the
               preparation  of financial  statements  for  external  purposes in
               accordance with generally accepted accounting principles;

          c)   Evaluated  the  effectiveness  of  the  registrant's   disclosure
               controls  and   procedures  and  presented  in  this  report  our
               conclusions  about the  effectiveness of the disclosure  controls
               and  procedures,  as of the  end of the  period  covered  by this
               report based on such evaluation; and

          d)   Disclosed in this report any changes in the registrant's internal
               control  over  financial   reporting  that  occurred  during  the
               registrant's  most  recent  fiscal  quarter  that has  materially
               affected,  or is  reasonably  likely to  materially  affect,  the
               registrant's internal control over financial reporting; and

   5.     The registrant's other certifying officer and I have disclosed,  based
          on our most recent  evaluation  of  internal  control  over  financial



          reporting,  to the  registrant's  auditors and the audit  committee of
          registrant's board of directors:

          a)   All  significant  deficiencies  and  material  weaknesses  in the
               design or operation of internal control over financial  reporting
               which are reasonably  likely to adversely affect the registrant's
               ability  to  record,  process,  summarize  and  report  financial
               information; and

          b)   Any fraud,  whether or not material,  that involves management or
               other employees who have a significant  role in the  registrant's
               internal control over financial reporting.


Date: April 14, 2004
                                           /s/ Jerry A. Shore
                                           -------------------------------------
                                           Jerry A. Shore
                                           Executive Vice President and
                                           Chief Financial Officer


                                                                      Exhibit 32


      Certification of Chief Executive Officer AND CHIEF FINANCIAL OFFICER
                   Pursuant to Section 18 U.S.C. Section 1350

In connection  with this annual report on Form 10-K of Fred's,  Inc. each of the
undersigned,  Michael J. Hayes and Jerry A Shore, certifies, pursuant to Section
18 U.S.C. Section 1350, that:

     1.   The report fully  complies with the  requirements  of Section 13(a) or
          15(d) of the Securities Exchange Act of 1934; and

     2.   The  information  contained  in this report  fairly  presents,  in all
          material respects,  the financial  condition and results of operations
          of Fred's, Inc.


Date: April 14, 2004                        /s/ Michael J. Hayes
                                            ------------------------------------
                                            Michael J. Hayes
                                            Chief Executive Officer

                                            /s/ Jerry A. Shore
                                            ------------------------------------
                                            Jerry A Shore
                                            Executive Vice President and
                                            Chief Financial Officer




                                                                    Exhibit 21.1


FRED'S, INC.

SUBSIDIARIES OF REGISTRANT

Fred's, Inc. has the following subsidiaries, all of which are 100% owned:

    Fred's Stores of Tennessee, Inc.
    Fred's Capital Management Company, Inc.
    National Equipment Management and Leasing, Inc.
    Fred's Capital Finance, Inc.
    Insurance Value Protection Group, LTD