SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

                               (Amendment No. ___)

Filed by the Registrant                              [X]

Filed by a Party other than the Registrant           [ ]

Check the appropriate box:

[   ]    Preliminary Proxy Statement
[   ]    Confidential, for Use of the Commission Only (as permitted by
          Rule 14a-6(e)(2))
[ X ]    Definitive Proxy Statement
[   ]    Definitive Additional Materials
[   ]    Soliciting Material Pursuant to 240-14a-119(c)or 240 14a-12

                            BG Financial Group, Inc.
                (Name of Registrant as Specified In Its Charter)

                   (Name of Person(s) Filing Proxy Statement)

                          T. Don Waddell (423) 636-1555


Payment of Filing Fee (Check the Appropriate box):

[X] No fee required
[ ] Fee computed on the table below per Exchange Act Rules 14a6(I)(4) and 0-11

1. Title of each class of securities to which transaction applies:

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2. Aggregate number of securities to which transaction applies:

   -----------------------------------------------------------------------------

3. Per  unit  price  or other  underlying  value  of  transaction
   computed pursuant to Exchange Act Rule 0-11(1):

   -----------------------------------------------------------------------------

   Proposed maximum aggregate value of transaction:

   -----------------------------------------------------------------------------

4. Total fee paid:

   -----------------------------------------------------------------------------

[   ]  Fee paid previously with preliminary materials.
[   ]  Check box if any part of the fee is offset as provided by Exchange Act
       Rule 0-11(a)(2)  and identify  the filing for which the  offsetting
       fee was paid  previously.  Identify  the  previous  filing  by
       registration statement number, or the Form or Schedule and the
       date of its filing.

       (1)   Amount Previously Paid:_____________________
       (2)   Form, Schedule or Registration Statement No:__________________
       (3)   Filing Party:______________________________




Registrant believes that it qualifies as a "small business issuer" as defined by
Rule 12b-2 of the Securities Exchange Act of 1934, as amended.


























                            BG Financial Group, Inc.
                                  P.O. Box 610
                          Greeneville, Tennessee 37744

                                  May 25, 2004

Dear Shareholder:

     You are cordially  invited to attend the Annual Meeting of  Shareholders of
BG Financial  Group,  Inc.  (the  "Company")  to be held at 10:00 a.m.,  Eastern
Daylight  Time on Tuesday,  June 15,2004,  at the General  Morgan Inn, 111 North
Main Street, Greeneville,  Tennessee. As you will recall, this past January, the
shareholders  of Bank of  Greeneville  (the "Bank")  approved the formation of a
bank holding company for the Bank, BG Financial Group,  Inc. The Bank is now the
subsidiary of BG Financial Group, Inc.

     At the meeting you will be asked to:

     -    Elect three Class III directors to serve until the 2007 annual meeting
          of shareholders;

     -    Ratify  the  appointment  of  Dent K.  Burk  Associates,  P.C.  as the
          Company's  independent  accountants and auditors for fiscal year 2004;
          and

     -    Transact  such other  business as may properly come before the meeting
          or any adjournment thereof.

     We have  enclosed  a notice  of annual  meeting  of  shareholders,  a proxy
statement,  and a form of proxy.  The  matters  listed  in the  notice of annual
meeting are more fully described in the proxy  statement.  Detailed  information
relating to the Bank's activities and operating  performance  during fiscal 2003
is contained in the Bank's Annual  Report on Form 10-KSB,  which is being mailed
to you with this  proxy  statement,  but is not a part of the  proxy  soliciting
material. If you do not receive or have access to the 2003 Annual Report on Form
10-KSB,  you may  request  a copy  from J.  Robert  Grubbs,  President,  Bank of
Greeneville,  P.O. Box 610,  Greeneville,  Tennessee 37744,  (423) 636-1555.  In
addition, you may access and review our annual financial statements for the year
ended December 31, 2003 at our website www.bankofgreeneville.com.

     It is important that your shares are  represented and voted at the meeting,
regardless of the size of your holding.  We would appreciate your completing the
enclosed  form of proxy so that  your  shares  can be voted in the event you are
unable to attend the  meeting.  If you are  present at the meeting and desire to
vote your shares  personally,  your form of proxy will be  withheld  from voting
upon  your  request.  Whether  or not you  plan to  attend  the  meeting,  it is
important that you promptly complete, sign, date and return the enclosed form of
proxy as soon as possible to:

                  BG Financial Group, Inc.
                  P. O. Box 610
                  Greeneville, Tennessee  37744

     Please RSVP to Leanna Harrison on or before June 11, 2004 at (423) 636-1555
if you  plan on  personally  attending  the  annual  meeting.  If you  have  any
questions in the interim, please do not hesitate to contact me.




     Bank of Greeneville  performed well in 2003. There were several  highlights
for the Bank  this  past  year.  Effective  April 25,  2003,  shareholders  were
rewarded with a three for one stock split which allowed shareholders to multiply
their shares by three,  while the lower stock price  results in the  opportunity
for  greater  liquidity  for the  shares.  The  common  stock  price of the Bank
continues to steadily  grow. As of the date of this letter,  the common stock is
selling at $16 per share. This represents a stock price appreciation of 380% for
shares held since the inception of the Bank, and a stock price  appreciation  of
60% since the stock split last April. On January 15, 2004, shareholders voted to
form a holding  company,  BG  Financial  Group,  Inc.  This new holding  company
structure  will allow our  institution to expand into new markets and to provide
additional services.

     Total  assets of the Bank at December  31,  2003,  grew to  $85,075,150  an
increase of $32,029,712 or 60% over 2002 total assets of  $53,045,438.  Deposits
and other liabilities of the Bank grew to $77,867,863 an increase of $31,723,627
or 69% over 2002 total  deposits and  liabilities  of  $46,144,236.  Loans as of
December 31, 2003,  grew to  $69,889,501  an increase of $27,061,765 or 63% over
December 31, 2002, loan totals of $42,827,736.

     Bank of Greeneville's net operating income improved to $343,206 at year end
December 31, 2003.  This  represents an increase of $213,097 or 164% over 2002's
net operating income of $130,109. It is important to note that the Bank received
an  extraordinary  one time  non-operational  accounting  benefit  (FASB 109) of
$510,006 for the 2002 year. This accounting  rule, FASB 109,  permitted the Bank
to defer for income tax purposes certain  organizational  expenses as opposed to
writing  them  off  as   organizational   costs  in  2001.  The  effect  of  the
reclassification  of the 2001 expenses was to add $510,006 to net income in 2002
that was not from the 2002 operations of the Bank.

     While the Bank appears to have made more operating  revenue in 2002 than in
2003  because  of the FASB 109  reclassification,  the Bank  actually  made more
revenue  from  operations  in 2003.  A close  review of the  included  financial
statements will exhibit that the Bank has shown strong,  steady growth in assets
and  revenue in all three  years  since  inception,  and the year 2003 is not an
exception from that trend.

     Bank of Greeneville  continues to grow in the  investment,  insurance,  and
retirement  sectors in addition to the more  traditional  banking related areas.
Our  goal is to  continuously  look for new  opportunities  to  expand  markets,
products,  and services in order to increase shareholder value. We encourage our
shareholders  to call on Bank of  Greeneville  to meet  all of  their  financial
needs.

     I want to thank the Board of Directors for their  guidance and  commitment,
and our  employees  for their  dedication  and hard  work.  Everyone  at Bank of
Greeneville  appreciates  the trust and  confidence  that each  shareholder  has
placed  in us.  We will  continue  to  strive  to  increase  the  value  of your
investment.

                                           Sincerely,

                                           /s/ J. Robert Grubbs
                                           --------------------------
                                           J. Robert Grubbs
                                           President & CEO




                            BG Financial Group, Inc.
                                  P.O. Box 610
                          Greeneville, Tennessee 37744

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                            To Be Held June 15, 2004

     Notice is hereby  given  that the  Annual  Meeting  of  Shareholders  of BG
Financial Group, Inc. (the "Company") will be held on Tuesday, June 15, 2004, at
10:00 a.m.  Eastern  Daylight  Time,  at the General  Morgan Inn, 111 North Main
Street, Greeneville, Tennessee, for the following purposes:

         1.       To elect  three  Class III  directors  to serve until the 2007
                  annual meeting of shareholders;

         2.       To ratify the appointment of Dent K. Burk Associates,  P.C. as
                  the Company's independent  accountants and auditors for fiscal
                  year 2004; and

         3.       To transact  such other  business as may properly  come before
                  the meeting or any adjournment thereof.

     Only  shareholders of record at the close of business on April 30, 2004 are
entitled  to notice of and to vote at the  annual  meeting  and any  adjournment
thereof.

                                     By Order of the Board of Directors


                                     /s/ T. Don Waddell
                                     ---------------------------------------
                                     T. Don Waddell
                                     Secretary

May 25, 2004



                             YOUR VOTE IS IMPORTANT

Whether you expect to attend the meeting or not,  please mark,  sign,  date, and
return the enclosed proxy as promptly as possible to BG Financial  Group,  Inc.,
P.O. Box 610, Greeneville, Tennessee 37744. In the event you attend the meeting,
you may revoke your proxy at any time before  balloting  and vote your shares in
person.



                            BG Financial Group, Inc.
                                  P.O. Box 610
                          Greeneville, Tennessee 37744

                                 PROXY STATEMENT
                         ANNUAL MEETING OF SHAREHOLDERS

                                  INTRODUCTION

     This  Proxy  Statement  and  accompanying  proxy  are  being  furnished  to
shareholders of BG Financial Group,  Inc. (the "Company") in connection with the
solicitation  of  proxies  by the board of  directors  to be used at the  annual
meeting of shareholders. Your vote is very important. For this reason, the board
of  directors  is  requesting  that,  if you are not able to attend  the  annual
meeting of  shareholders,  you allow your common stock to be  represented at the
meeting by the proxies named in the enclosed proxy card.  This proxy  statement,
notice of annual  meeting  and proxy  will be mailed to all  shareholders  on or
about May 25, 2004.

     BG Financial Group, Inc., is a bank holding company for Bank of Greeneville
(the "Bank"), headquartered in Greeneville, Tennessee.

                      Information About the Annual Meeting

When is the annual meeting?

     Tuesday, June 15, 2004 at 10:00 a.m. Eastern Daylight Time.

Where will the annual meeting be held?

     General Morgan Inn, 111 North Main Street, Greeneville, Tennessee.

What items will be voted upon at the annual meeting?

     You will be voting upon the following matters:

         1.       Election of three Class III  directors to serve until the 2007
                  annual meeting of shareholders;

         2.       Ratification  of the  appointment of Dent K. Burk  Associates,
                  P.C. as the Company's independent accountants and auditors for
                  fiscal year 2004; and

         3.       Transaction of such other business as may properly come before
                  the meeting or any adjournment thereof.


                                       1


Who can vote?

     You are  entitled  to vote your common  stock if our records  show that you
held your shares as of the close of business on April 30, 2004, the record date.
Each  shareholder is entitled to one vote for each share of common stock held on
April 30,  2004.  On that date,  there  were  2,295,775  shares of common  stock
outstanding  and  entitled  to vote.  The  common  stock  is our  only  class of
outstanding voting securities.

How do I vote by proxy?

     If you sign,  date and return  your  signed  proxy  card  before the annual
meeting,  we will vote your shares as you direct. For the election of directors,
you may vote for (1) all of the nominees,  (2) none of the nominees,  or (3) all
of the  nominees  except  those  you  designate.  For  the  ratification  of the
Company's  auditors,  you may vote "for" or "against" or you may "abstain"  from
voting.

     If you return  your  signed  proxy card but do not  specify how you want to
vote your  shares,  we will vote them "for" the  election  of the  nominees  for
directors,  and "for" the ratification of Dent K. Burk  Associates,  P.C. as the
Company's auditors.

     The board of  directors  knows of no other  business to be presented at the
annual  meeting.  If any matters  other than those set forth above are  properly
brought before the annual meeting,  the individuals named in your proxy card may
vote your shares in accordance with their best judgment.

How do I change or revoke my proxy?

     You can change or revoke  your proxy at any time  before it is voted at the
annual meeting by:

         1.       submitting  another proxy with a more recent date than that of
                  the proxy first given; or

         2.       sending   written   notice  of  revocation  to  our  corporate
                  secretary,  T. Don Waddell, c/o BG Financial Group, Inc., P.O.
                  Box 610, Greeneville, Tennessee 37744; or

         3.       attending  the annual  meeting and voting in person,  although
                  attending   the  meeting  will  not  by  itself   revoke  your
                  previously granted proxy.

If I plan to attend the annual meeting, should I still vote by proxy?

     Yes.  Casting your vote in advance does not affect your right to attend the
meeting.   Written   ballots  will  be  available  at  the  annual  meeting  for
shareholders  of  record.  If you send in your  proxy  card and also  attend the


                                       2


meeting,  you do not need to vote again at the meeting unless you want to change
your vote.

How many votes are required?

     If a quorum is present at the annual meeting, the director nominees will be
elected by a  plurality  of the votes cast in person or by proxy at the  meeting
and the ratification of the independent auditors and any other matters submitted
to the shareholders will require the affirmative vote of a majority of the votes
cast in  person  or by  proxy  at the  meeting.  Our  shareholders  do not  have
cumulative voting rights with respect to the election of directors.

What constitutes as a "quorum" for the meeting?

     A majority of the issued and outstanding shares of common stock, present or
represented  by proxy,  constitutes  a quorum.  A quorum is necessary to conduct
business at the annual meeting.  You are part of the quorum if you have voted by
proxy. As of April 30, 2004,  there were 2,295,775 shares of common stock issued
and outstanding, so 1,147,888 shares are necessary to constitute a quorum.

What is the effect of abstentions and broker non-votes?

     Abstentions and broker non-votes will be treated as present for purposes of
determining  a quorum but as unvoted  shares for  purposes  of  determining  the
approval of any matter submitted to the shareholders for a vote.

Who pays for the solicitation of proxies?

     This proxy statement is being furnished in connection with the solicitation
of proxies by the Company's board of directors. The Company will pay the cost of
preparing, printing and mailing material in connection with this solicitation of
proxies.  In  addition  to being  solicited  through  the mails,  proxies may be
solicited personally or by telephone,  facsimile,  electronic mail, or telegraph
by  officers,  directors,  and  employees  of the  Company and the Bank who will
receive no additional  compensation for such activities.  Arrangements will also
be made with brokerage houses and other custodians, nominees, and fiduciaries to
forward solicitation materials to the beneficial owners of shares held of record
by such persons.  Such  brokerage  houses and other  custodians,  nominees,  and
fiduciaries  will be reimbursed for their reasonable  expenses  incurred in such
connection.

When are shareholder proposals for next year's annual meeting due?

     Proposals  by  shareholders  to be  considered  for  inclusion in the proxy
materials  solicited  by the  directors  for the annual  meeting in 2005 must be
received by the Secretary of the Company at P.O. Box 610, Greeneville, Tennessee
37744,  no later than  February 15,  2005.  The use of  certified  mail,  return


                                       3


receipt  requested,  is advised.  To be eligible for inclusion,  a proposal must
comply with Rule 14a-8 and all other  applicable  provisions of  Regulation  14A
under the Securities Exchange Act of 1934.

     If a shareholder,  rather than placing a proposal in our proxy materials as
discussed above, commences his or her own proxy solicitation for the 2005 annual
meeting or seeks to nominate a candidate  for  election or propose  business for
consideration  at such meeting,  the shareholder must notify the Company of such
proposal  at the  address  above by or  before  May 15,  2005.  If notice is not
received by this date, the Company may exercise  discretionary  voting authority
as to that matter under proxies solicited for the 2005 annual meeting.

- --------------------------------------------------------------------------------

                       Proposal 1 - Election of Directors

- --------------------------------------------------------------------------------

     The Board of Directors is divided into three classes, designated Classes I,
II, and III,  as nearly  equal in number as the then total  number of  directors
permits.  The Board has nominated the following  three persons to serve as Class
III directors:  William J. Smead, Wendy C. Warner, and Roger A. Woolsey,  and if
elected they will serve until the 2007 annual meeting of shareholders. We do not
anticipate  that any of these nominees will be unavailable  for election but, if
such a situation  arises,  the proxy will be voted in  accordance  with the best
judgment of the named proxies unless you have directed otherwise.  The remaining
members of the Board  listed  below will  continue as members of the Board until
their respective terms expire,  as indicated below. All of the current directors
and nominees  have served as directors of the Bank since it began  operations in
July 2001, and have been members of the Board of the Company since it was formed
in 2003.  Assuming a quorum is present,  the  election of  directors  requires a
plurality  of the votes cast by the shares of common  stock  entitled to vote in
the election of directors.

     Information about the individuals  nominated as directors and the remaining
members of the Board is provided  below.  Shares of common stock  represented by
proxy cards  returned to us will be voted for the  nominees  listed below unless
you specify otherwise.

                         CLASS III nominees for election
                              (Terms Expiring 2007)

                                                                               
                                                   Business Experience During
                                                  Past Five Years and Position
                                                   Held with the Bank and the
    Name                            Age                     Company                     Director Since
    ----                            ---           ----------------------------          --------------

William J. Smead                    58           Physician; Director                          2001*
Wendy C. Warner                     43           Real Estate; Director                        2001*
Roger A. Woolsey                    49           Attorney; Director; and                      2001*
                                                 Chairman of the Board


___________________
* Includes time served on Bank of Greeneville board of directors


                                       4


     William J. Smead is a director of the Company and the Bank.  Dr. Smead is a
physician and principal in The Greeneville Eye Clinic in Greeneville, Tennessee.
He  received  his   undergraduate   degrees  from   University  of  Arkansas  in
Fayetteville,  Arkansas, and he also received his Medical Degree from University
of Arkansas.

     Wendy C. Warner is a director of the  Company and the Bank.  Ms.  Warner is
the President of Warner Realty  Company,  West Main Cash,  Inc. and SAWLEW Inc.,
all  in  Greeneville,   Tennessee.  She  graduated  from  East  Tennessee  State
University in 1986 with a B.S. in business administration.  She has received the
CCIM designation.

     Roger A. Woolsey is a director and Chairman of the Board of the Company and
the Bank. Mr. Woolsey  practices law in Greeneville,  Tennessee,  with Woolsey &
Woolsey attorneys at law. He received both his undergraduate  degree and his law
degree from the University of Tennessee in Knoxville.

     THE BOARD OF DIRECTORS OF THE COMPANY  UNANIMOUSLY  RECOMMENDS A VOTE "FOR"
THE ELECTION OF THE NOMINEES LISTED ABOVE.

                           CLASS I INCUMBENT DIRECTORS
                              (Terms Expiring 2005)


                                                                               

                                            Business Experience During
                                           Past Five Years and Position
                                            Held with the Bank and the
    Name                       Age                   Company                            Director Since
    ----                       ---         ----------------------------                 --------------

Don E. Claiborne               49          Veterinarian; Director and Senior                2001*
                                           Vice President of Bank
J. Robert Grubbs               50          Bank President; President and                    2001*
                                           Chief Executive Officer; Director
Leonard B. Lawson              47          General Manager, Chevrolet                       2001*
                                           Dealership; Director


     Don E. Claiborne is a director of the Company and the Bank.  Mr.  Claiborne
serves  as  Senior  Vice  President  and Loan  Officer  of the  Bank.  A retired
veterinarian,   he  is  the  former  owner  of  Brookfield  Animal  Hospital  in
Greeneville,  Tennessee.  Mr.  Claiborne  received both his doctor of veterinary
medicine degree and his undergraduate degree from the University of Tennessee in
Knoxville.


_____________________
* Includes time served on Bank of Greeneville board of directors


                                       5


     J. Robert Grubbs serves as the President and Chief Executive Officer of the
Bank and the Company,  and is a director of the Bank and the  Company.  Prior to
joining the Bank, Mr. Grubbs was an Executive Vice President with Andrew Johnson
Bank in  Greeneville,  Tennessee,  and prior to that was a Senior Vice President
with Greene  County Bank in  Greeneville,  Tennessee.  Mr.  Grubbs  received his
undergraduate  degree from the  University  of  Tennessee  in 1975 and has a law
degree from the Nashville School of Law.

     Leonard B. Lawson is a director of the Company and the Bank. He is the Vice
President  and  General  Manager  of  Lawson   Chevrolet  and  Mazda,   Inc.  in
Greeneville,  Tennessee,  the Vice President  Dealer-Operator of Lawson Mountain
Mazda  Mitsubishi,  and the Vice President of Lawson  Chevrolet-Oldsmobile.  Mr.
Lawson received his B.S. degree in marketing from the University of Tennessee in
1978  and  graduated  from  the  General  Motors  School  of  Merchandising  and
Management.

                          CLASS II INCUMBENT DIRECTORS
                              (Terms Expiring 2006)


                                                                       

                                          Business Experience During
                                         Past Five Years and Position
                                          Held with the Bank and the
     Name                   Age                    Company                      Director Since
     ----                   ---          ----------------------------           --------------

Rance P. Merkel             40           Construction; Director                      2001*



     Rance P.  Merkel is a  director  of the  Company  and the  Bank.  He is the
President of Merkel Brothers Construction Company in Greeneville,  Tennessee,  a
utility  construction  company.  Mr. Merkel received his B.S. in business at the
University of Tennessee in Chattanooga in 1986.

- -------------------------
*Includes time served on Bank of Greeneville board of directors


                                       6


                               Executive Officers

     Our board of directors has the power to appoint our officers.  Each officer
will hold office for such term as may be  prescribed  by the board of  directors
and until such person's successor is chosen and qualified or until such person's
death, resignation,  or removal. The Company has the following executive officer
in addition to Mr.  Grubbs,  whose  description is detailed above in Proposal 1.
Election of Directors.

  Name                       Age              Present Position
  ----                       ---              ----------------

  T. Don Waddell             56               Chief Financial Officer, Secretary

     T. Don Waddell serves as the Chief  Financial  Officer and Secretary of the
Bank and the  Company.  Prior to joining the Bank,  Mr.  Waddell was a Certified
Public  Accountant in private  practice and was the Chief  Financial  Officer of
Greene County Bancshares,  Inc.,  Greeneville,  Tennessee,  for eight years. Mr.
Waddell received his  undergraduate  degree from East Tennessee State University
in 1973.

                    Information about the Board of Directors

Role of the Board

     Pursuant to Tennessee law, the Company's business, property and affairs are
managed  under  the  direction  of  our  board  of  directors.   The  Board  has
responsibility  for  establishing  broad corporate  policies and for the overall
performance  and  direction  of the Company,  but is not involved in  day-to-day
operations.  Members of the Board keep informed of our business by participating
in Board and committee meetings,  by reviewing analyses and reports sent to them
regularly, and through discussions with our executive officers.

Board Structure

     The Company's  bylaws provide that the board of directors  shall consist of
no fewer than five nor more than 25 members.  The Board is currently composed of
7 members.  The  directors are divided into three  classes,  each of which is as
nearly equal in number as possible.  The directors in each class hold office for
staggered terms of three years each.  Staggered terms make it more difficult for
shareholders,  including those holding a majority of the Company's common stock,
to force an immediate  change in the  composition  of a majority of the board of
directors.  Since the terms of only one-third of the incumbent  directors expire
each year,  two annual  meetings of  shareholders  would be required to change a
majority of the Company's directors,  provided that no directors resigned,  were
removed,  or died during their terms of office and the vacancies created thereby
were not filled by an affirmative vote of majority of the board of directors.


                                       7


2003 Board and Committee Meetings

     During  2003 the Bank's  board of  directors  held 14  meetings,  the Audit
Committee held 2 meetings,  and the Compensation  Committee held 7 meetings. All
board  members  attended  at least 75% of our  board  meetings,  except  for Mr.
Merkel.

Attendance at Annual Shareholders' Meeting

     All directors are expected to attend the annual  shareholders'  meeting and
their  attendance  is recorded in the minutes.  All board  members  attended the
annual shareholders' meeting last year.

Board Committees

     The  Board  has  2  standing  committees:   the  Audit  Committee  and  the
Compensation Committee.

     Audit Committee.  The Audit Committee consists of Messrs.  Merkel,  Lawson,
Woolsey and Smead and Ms.  Warner.  The Audit  Committee  has the  authority and
responsibility to insure the accuracy and reliability of the Company's financial
statements;  adequate internal controls and operating procedures; and compliance
with all laws, regulations, and policies.

     Compensation  Committee.  The  Compensation  Committee  consists of Messrs.
Grubbs,  Claiborne,  Lawson,  Woolsey  and  Smead.  The  Compensation  Committee
evaluates the performance of the Bank's executive  officers and determines their
compensation.

     The Company currently has no standing  nominating  committee because of the
long tenure of the current  directors,  because a majority of the members of the
Board are  independent  and because the Company has  determined  that the entire
Board of  Directors  itself  adequately  serves  the  function  of a  nominating
committee.

     The Board had  determined  that all of the  directors,  other than  Messrs.
Claiborne  and  Grubbs,  are  independent  under  the New  York  Stock  Exchange
requirements.  Vacancies  on  the  Board  may be  filled  by a  majority  of the
remaining directors.

     With respect to the nominating  process,  the Board discusses and evaluates
possible  candidates in detail.  The Board selects new nominees for the position
of an independent director based on the following criteria:

     -    Personal qualities and  characteristics,  experience,  accomplishments
          and reputation in the business community.

     -    Current  knowledge  and  contacts  in  Greeneville  and in the banking
          industry or other industries relevant to the Company's business.


                                       8


     -    Diversity   of   viewpoints,    background,   experience   and   other
          demographics.

     -    Ability and willingness to commit adequate time to Board and committee
          matters.

     -    The fit of the individual's skills and personality with those of other
          directors  and  potential  directors  in  building  a  Board  that  is
          effective and responsive to its duties and responsibilities.

The Board does not set specific,  minimum qualifications that nominees must meet
in order for the Board to select them as nominees, but rather believes that each
nominee should be evaluated based on his or her individual  merits,  taking into
account the needs of the Company and the composition of the Board of Directors.

     Once a candidate is identified  whom the Board wants  seriously to consider
and move  toward  nomination,  the  Chairman of the Board,  the Chief  Executive
Officer and/or other directors will enter into a discussion with that nominee.

Shareholder Nominations of Directors

     The Board will consider nominees recommended by shareholders,  and any such
nominee is given appropriate  consideration in the same manner as other nominees
using  the  same  criteria   described  above  and  considering  the  additional
information  referred to below.  Shareholders  who wish to submit  nominees  for
director for  consideration by the Board for election may do so by submitting in
writing such  nominees'  names in  compliance  with the  procedures as described
below, to the Chairperson of the Board,  in care of the Corporate  Secretary.  A
shareholder's nomination must contain:

     -    A  statement  that the  writer is a  shareholder  and is  proposing  a
          candidate for consideration by the Board;

     -    The name of and contact information for the candidate;

     -    A statement of the candidate's business and educational experience;

     -    Information regarding each of the factors listed above,  sufficient to
          enable the Board to evaluate the candidate;

     -    A statement  detailing any relationship or  understanding  between the
          proposing shareholder and the candidate;

     -    A statement that the candidate is willing to be considered and willing
          to serve as a director if nominated and elected; and


                                       9


     -    A statement of the number of shares of the Company's common stock that
          the nominating shareholder holds of record or in which shareholder has
          a  beneficial  interest  and the number of such  shares that have been
          held for more than one year.

     The  Company  does not pay a fee to any third party to identify or evaluate
or assist in the  identification  or  evaluation  of  potential  nominees to its
Board.  All  directors  are  expected  to attend  the annual  meeting  and their
attendance is recorded in the minutes.

Shareholder Communication with the Board of Directors

     Shareholders desiring to communicate with our Board of Directors on matters
other than director  nominations should submit their communication in writing to
the Chairperson of the Board of Directors, c/o Corporate Secretary, BG Financial
Group,  Inc.  3095 Andrew  Johnson  Highway,  Greeneville,  Tennessee  37745 and
identify  themselves as a shareholder.  The Corporate Secretary will forward all
such communication to the Chairperson of the Board for a determination as to how
to proceed.

Director Compensation

     During 2003, the Bank did not pay director fees.

Other Directorships and Family Relationships

     No  director  of the  Company  currently  serves as a director of any other
public company. We are not aware of any family relationships  between any of our
directors and executive officers.

- --------------------------------------------------------------------------------

  Proposal 2 - Ratification of the Appointment of Dent K. Burk Associates, P.C.
      as the Company's Independent Accountants and Auditors for Fiscal 2004

- --------------------------------------------------------------------------------

     The board of directors has confirmed the appointment by the audit committee
of Dent K. Burk Associates,  P.C. as the Company's  independent  accountants and
auditors  for  fiscal  2004.  Dent  K.  Burk  Associates,  P.C.  has  served  as
independent  accountants and auditors of the Bank since its organization in July
2001,  and  independent  accountants  and  auditors of the Company  since it was
formed in 2003.

     Representatives  of Dent K. Burk  Associates,  P.C.  will be present at the
shareholders'  meeting,  will have the  opportunity  to make a statement if they
desire to do so, and will be available to respond to appropriate questions.


                                       10


     Assuming a quorum is  present,  a majority  of the votes cast at the annual
meeting is required to ratify the appointment of Dent K. Burk  Associates,  P.C.
as the Company's independent accountants and auditors for fiscal year 2004.

     For services  rendered in 2003 and 2002 by Dent K. Burk  Associates,  P.C.,
our principal independent auditors, we incurred the following fees:

Audit Fees

     The aggregate fees billed by Dent K. Burk Associates, P.C. for audit of our
annual financial statements and the reviews of the financial statements included
in our Forms  10-QSB for fiscal  years 2003 and 2002 were  $25,440  and  $18,400
respectively.

Tax Fees

     The aggregate fees billed by Dent K. Burk Associates,  P.C. in fiscal years
2003 and 2002 for professional  services for tax compliance,  tax advice and tax
planning were $1,200 and $1,200, respectively.

Financial Information Systems Design and Implementation

     The aggregate fees billed by Burk  Consulting,  Inc. (a related  entity) in
fiscal  years  2003  and 2002  for  Financial  Information  Systems  Design  and
Implementation services were $20,719 and $34,900, respectively.

All Other Fees

     The  aggregate  fees  billed by Dent K.  Burk  Associates,  P.C.  for other
services rendered in 2003 and 2002 were $3,700 and $3,250,  respectively.  These
services were primarily general consultancy related services.

     The Audit Committee  approved the above services to be performed by Dent K.
Burk Associates, P.C. for the current year ended.

     The Audit  Committee has adopted  pre-approval  policies and procedures for
audit and non-audit  services to be performed by Dent K. Burk Associates,  P.C.,
as the  registered  public  accounting  firm  that  performs  the  audit  of our
consolidated  financial  statements that are filed with the SEC. All services by
Dent K. Burk Associates, P.C. must be pre-approved by the Audit Committee.

     THE BOARD OF DIRECTORS UNANIMOUSLY  RECOMMENDS VOTING "FOR" RATIFICATION OF
THE APPOINTMENT OF DENT K. BURK  ASSOCIATES,  P.C. AS THE COMPANY'S  INDEPENDENT
ACCOUNTANTS AND AUDITORS FOR FISCAL 2004.


                                       11


                 Certain Relationships and Related Transactions

     Some  directors  and officers of the Bank and the Company are  customers of
the Bank and have had and expect to have loan  transactions with the Bank in the
ordinary course of business. In addition,  some of the directors and officers of
the  Company  and the Bank are,  at  present,  as in the past,  affiliated  with
businesses which are customers of the Bank and which have had and expect to have
loan  transactions  with the Bank in the  ordinary  course  of  business.  As of
December  31,  2003,  the largest  aggregate  amount of loan  transactions  with
directors and officers of the Bank and their affiliates  during the year totaled
approximately  $1,172,419,  which amount is equal to 16.3% of the equity capital
accounts of the Bank.  These loans were made in the ordinary  course of business
and were made on  substantially  the same terms,  including  interest  rates and
collateral,  as those  prevailing at the time for comparable  transactions  with
other  parties.  In the  opinion of the board of  directors,  these loans do not
involve more than a normal risk of  collectibility  or present other unfavorable
features.

     In 2001, the Bank paid to J. Robert Grubbs  $100,000 for Mr.  Grubbs's book
of business  consisting of brokerage clients from Raymond James Investment Bank,
which consisted of $10 million in assets  purchased at  below-market  rate. Such
sale of Mr. Grubbs's book of business was pursuant to an FDIC directive that the
President's   compensation   should   not  be   commission   based   during  the
organizational phase of the Bank.


                             Executive Compensation

Summary Compensation

     The following table sets forth the aggregate  remuneration paid by the Bank
for services for the year ended  December 31, 2003,  2002, and 2001 to the chief
executive   officer  of  the  Bank.  No  other  officer  of  the  Bank  received
compensation in excess of $100,000 during 2003, 2002, or 2001.


                           Summary Compensation Table


                                                                                       

                                                                                                        Long-Term
                                                                                                      Compensation
                                                                   Annual Compensation                   Awards
                                                                                      Other Annual     Securities
                                                                                      Compensation     Underlying
      Name and Principal Position            Year       Salary ($)      Bonus ($)          ($)         Options (#)

J. Robert  Grubbs . . . . . . . . . . .      2003        $ 157,147      $ 20,000 (1)  $   10,239 (2)         -
  President and Chief Executive Officer      2002        $ 146,432      $ 14,700 (1)  $    2,071 (2)         -
                                             2001        $  66,883 (3)  $   -         $     -            50,000 (4)
                                                                                                             -


(1) Amount received through profit-sharing plan in which all full-time employees
    of the Bank  participate  based on a  percentage  of  annual  base  salary.
(2) Automobile allowance.


                                       12


(3) Includes  salary paid from July 2001,  when the Bank began its  operations,
    through December 31, 2001.
(4) 150,000 as adjusted for the 2003 stock split.

Employment Agreements

     There are currently no  employment  agreements in place with respect to the
Bank's executive officers or the Company's executive officers.

Option Grants in Fiscal Year 2003

     No stock  options  were  granted to the Bank's  executive  officers  or the
Company's executive officers in fiscal year 2003.

Aggregated Option Exercises in 2003

     The following table sets forth information  regarding the exercise of stock
options  during  2003 and the  option  values as of  December  31,  2003 for the
executive officers of the Company and the Bank.


                 Aggregated Option Exercises in Last Fiscal Year
                        and Fiscal Year-End Option Values
                        ---------------------------------

                                                                                         

                                                                  Number of Securities       Value of Unexercised In-The-
                                                                 Underlying Unexercised      Money Options at FY-End
                                                                Options at FY-End 2003(#)          2003($)(1)
                                                                -------------------------    ----------------------------
                                         Shares
                                       Acquired on    Value
            Name                        Exercise    Realized(2)  Exercisable   Unexercisable  Exercisable  Unexercisable
- -------------------------------------  -----------  -----------  -----------   -------------  -----------  -------------

J.  Robert  Grubbs . . . . . . . . .       3,175      $37,042       26,825         90,000      $313,048      $1,050,300
T. Don  Waddell  . . . . . . . . . .       4,500      $39,000        4,500         13,500      $ 52,515      $  157,545


(1) Dollar values were  calculated by  determining  the  difference  between the
price of the  common  stock on  December  31,  2003  ($15.00  per share) and the
exercise price of such options.
(2) Dollar values were calculated by determining
the difference between the price of the common stock at the time of exercise and
the exercise price of such options.

                            Equity Compensation Plans

     The  following  table  summarizes as of December 31, 2003 the shares of the
Company's  common stock  subject to  outstanding  awards or available for future
awards under the Bank's equity  compensation  plans and  arrangements.  The Bank
does not have a formal stock option plan;  however,  certain executive  officers
and key employees of the Bank have been granted options pursuant to stock option
agreements approved by the Bank's board of directors.


                                       13



                                                                                     

                                                                                              Number of Shares of
                                                                                                 Common Stock
                                       Number of Shares of                                         Remaining
                                    Common Stock to be Issued         Weighted-Average        Available for Future
                                        Upon Exercise of              Exercise Price of          Issuance Under
                                      Outstanding Options,           Outstanding Options,            Equity
      Plan Category                   Warrants and Rights            Warrants and Rights       Compensation Plans
      -------------                 --------------------------       --------------------     --------------------

Equity compensation plans
   approved by security holders                N/A                           N/A                       N/A

Equity compensation plans not
   approved by security holders              248,725                        $4.08                     82,600

        Total                                248,725                        $4.08                     82,600


     Non-qualified  stock option  agreement with J. Robert  Grubbs.  On July 16,
2001,  Mr.  Grubbs  was  granted  an option to  purchase  150,000  shares of the
Company's  common stock at an exercise price of $3.33 per share (as adjusted for
the 2003 stock split). This option vests in 20% equal increments over five years
beginning on the first  anniversary  of the grant date for so long as Mr. Grubbs
serves as an employee of the Bank.  The option will become fully vested upon the
death or disability  of Mr. Grubbs or upon a change of control of the Bank.  The
option will expire on the tenth anniversary of the grant date or, if earlier, 90
days after Mr.  Grubbs  ceases to be an  employee of the Bank.  On December  23,
2003, Mr. Grubbs exercised his option to purchase 3,175 shares.


     Non-qualified stock option agreement with T. Don Waddell. On July 16, 2001,
Mr.  Waddell was granted an option to purchase  22,500  shares of the  Company's
common  stock at an exercise  price of $3.33 per share (as adjusted for the 2003
stock  split).  This  option  vests in 20%  equal  increments  over  five  years
beginning on the first  anniversary of the grant date for so long as Mr. Waddell
serves as an employee of the Bank.  The option will become fully vested upon the
death or disability of Mr.  Waddell or upon a change of control of the Bank. The
option will expire on the tenth anniversary of the grant date or, if earlier, 90
days after Mr.  Waddell  ceases to be an employee of the Bank.  On June 6, 2003,
Mr. Waddell exercised his option to purchase 4,500 shares.

     A number of  non-qualified  stock option  agreements were entered into with
various  non-executive  officers  and  employees  of the  Bank.  In  each of the
agreements,  the option vests in 20% equal  increments over five years beginning
on the first  anniversary of the grant date for so long as the individual serves
as an employee of the Bank.  The option will become  fully vested upon the death
or  disability of the  individual  or upon a change of control of the Bank.  The
option will expire on the tenth anniversary of the grant date or, if earlier, 90
days after the  individual  ceases to be an employee of the Bank.  The following
chart  sets  forth the  grant  date,  the  exercise  price and  number of shares
available under each option agreement.




                                       14



                                                                               

     Non-Qualified Option                                       Exercise price          Number of shares of Company's
          Agreement                      Grant Date                per share            common stock underlying option
          ---------                      ----------             --------------          ------------------------------

Agreement No. 1                        July 16, 2001                 $3.33 (1)                    22,500 (1)

Agreement No. 2                        July 16, 2001                 $3.33 (1)                     9,000 (1)

Agreement No. 3                        July 16, 2001                 $3.33 (1)                    15,000 (1)

Agreement No. 4                        July 16, 2001                 $3.33 (1)                    15,000 (1)

Agreement No. 5                        July 16, 2001                 $3.33 (1)                     1,500 (1)

Agreement No. 6                        July 16, 2001                 $3.33 (1)                       600 (1)

Agreement No. 7                      February 16, 2002               $5.33 (1)                    15,000 (1)

Agreement No. 8                      September 3, 2002               $7.33 (1)                    15,000 (1)

Agreement No. 9                      September 3, 2002               $7.33 (1)                       300 (1)

Agreement No. 10                     November 12, 2002               $7.67 (1)                     1,500 (1)

Agreement No. 11                     November 12, 2002               $7.67 (1)                     2,400 (1)

Agreement No. 12                      December 6, 2002               $8.00 (1)                    15,000 (1)

Agreement No. 13                     November 12, 2002               $7.67 (1)                     2,400 (1)

Agreement No. 14                      December 6, 2002               $8.00 (1)                    15,000 (1)

Agreement No. 15                      October 14, 2003              $13.00                           700

Agreement No. 16                      October 14, 2003              $13.00                           100

Agreement No. 17                      October 14, 2003              $13.00                           100

Agreement No. 18                      October 14, 2003              $13.00                           500


   (1) As adjusted for the 2003 stock split.


                                       15


           Compensation Committee Interlocks and Insider Participation

     The compensation  committee  consists of Messers.  J.Robert Grubbs,  Don E.
Claiborne, Leonard B. Lawson, Roger A. Woolsey and William J. Smead. None of our
executive  officers  have  served as a  director  or member of the  compensation
committee of any other entity whose  executive  officers  served on our board of
directors.  This committee  evaluates the  performance  of the Bank's  executive
officers and determines their compensation.

         Security Ownership of Certain Beneficial Owners and Management

     As of March 31, 2004, the Company's  records  indicate the following number
of shares of common  stock were  beneficially  owned by (i) each person who is a
director or a named executive  officer of the Company and (ii) all directors and
executive officers as a group.  Management is not aware of any change in control
of the Company which has occurred since the Bank commenced operations on July 9,
2001, or any arrangement  which may, at a subsequent date, result in a change in
control of the  Company.  Management  of the Company does not know of any person
who owns,  beneficially or of record, more than 5% of the Company's  outstanding
common stock. Except as otherwise  indicated,  each shareholder listed below has
sole voting and investment power as to the shares owned by that person.


                                                                                         

                                                        Amount and Nature of                    Percent of
Name and Address of Beneficial Owner                   Beneficial Ownership (#)                Class (%)(1)
- ------------------------------------                   ------------------------                ------------
Don E. Claiborne                                             81,876  (2)                           3.57
3888 Buckingham Road
Greeneville, TN  37745

J. Robert Grubbs                                             30,039  (3)                           1.31
1706 Brentwood Drive
Greeneville, TN  37743

Leonard B. Lawson                                            38,289  (4)                           1.67
290 Meadowwood
Greeneville, TN  37745

Rance P. Merkel                                              74,693                                3.25
497 Claude Simmons Road
Johnson City, TN  37604




                                       16


                                                        Amount and Nature of                    Percent of
Name and Address of Beneficial Owner                   Beneficial Ownership (#)                Class (%)(1)
- ------------------------------------                   ------------------------                ------------
William J. Smead                                            109,936  (5)                           4.79
330 Patricia Lane
Greeneville, TN 37743

T. Don Waddell                                               10,500  (6)                           *
231 Fairfield Drive
Greeneville, TN  37745

Wendy C. Warner                                              30,239                                1.32
401 Oak Grove Avenue
Greeneville, TN  37745

Roger A. Woolsey                                             34,036  (7)                           1.48
3104 Charlie Doty Road
Greeneville, TN  37743

Directors and Executive Officers                            409,608                               17.84
(eight total)


___________________
(*) Less than 1% of the Bank's outstanding common stock.
(1) Based on 2,295,775 shares of issued and outstanding common stock as of March
31, 2004, plus, for each person,  any shares of common stock that person has the
right to acquire within 60 days pursuant to stock options.
(2) Includes  30,000 shares  beneficially  owned by Dr.  Claiborne's wife, 3,940
shares beneficially owned by Dr. Claiborne's daughter and 4,000 shares
beneficially  owned by Dr. Claiborne's son, and 3,000 exercisable stock options.
(3) Includes  26,825 exercisable stock options.
(4) Includes 30,750 shares held in Lawson Chevrolet Retirement Fund.
(5) Includes 54,500 shares beneficially owned by Dr. Smead's wife and 300 shares
beneficially  owned by each of Dr.  Smead's  three  daughters to which Dr. Smead
disclaims  beneficial  ownership of 600 shares.
(6) Includes 4,500  exercisable stock options.
(7) Includes  1,800  shares  beneficially  owned by each of Mr.  Woolsey's  two
children and 400 shares beneficially owned by Mr. Woolsey's wife.

     There are no arrangements known to the Company,  the operation of which may
at a subsequent date result in a change of control in the Company.


                             Audit Committee Report
                            of the Board of Directors

     The Audit  Committee  consists  of 5  directors:  Messrs.  Merkel,  Lawson,
Woolsey  and Smead and Ms.  Warner.  Each  member  meets  the  independence  and
qualification  standards  required  by the New York Stock  Exchange.  During the


                                       17


fiscal year ended  December  31,  2003,  the  Committee  met 2 times.  The Audit
Committee has not adopted a written charter.





     Notwithstanding  anything to the  contrary set forth in any of our previous
filings  under the  Securities  Exchange  Act of 1934,  as  amended,  that might
incorporate  future  filings by reference,  including this proxy  statement,  in
whole or in part,  the  following  Audit  Committee  Report  and the  statements
regarding  the  independence  of the  members  of  the  Committee  shall  not be
incorporated by reference into any such filings.

     The Audit Committee monitors and reviews the performance of the independent
auditors and the quality and  integrity of the  Company's  internal  accounting,
auditing and financial reporting practices. The Committee's chief duties are to:

     -    hire one or more independent public accountants to audit the Company's
          books,  records and financial  statements  and to review its system of
          accounting, including its systems of internal control;

     -    monitor and evaluate,  independently  and  objectively,  the Company's
          internal financial controls and financial reporting procedure;

     -    discuss with the  independent  accountants the results of their audits
          and reviews;

     -    periodically  communicate  the  Committee's  findings  to the Board of
          Directors; and

     -    facilitate communication among the Board of Directors, the independent
          auditors, and the Company's management.

     The  Committee  has obtained from the  independent  auditors,  Dent K. Burk
Associates,  P.C.,  a formal  written  statement  describing  all  relationships
between  the  auditors  and  the  Company  that  might  bear  on  the  auditors'
independence.  This statement conforms to Independence  Standards Board Standard
No. 1, "Independence  Discussions with Audit Committees." The Committee has also
discussed with the auditors any relationships  that may impact their objectivity
and independence,  and satisfied itself that the auditors are independent of the
Company.

     The Committee has discussed with management the Company's audited financial
statements  for the  year  ended  December  31,  2003.  The  Committee  has also
discussed with the independent  auditors the matters required to be discussed by
Statement on Auditing  Standards  No. 61, as amended  (Communication  with Audit
Committees) and, with and without management present, discussed and reviewed the


                                       18


results of the  independent  auditors'  examination  of the Company's  financial
statements. The Committee has also discussed with the independent auditors their
evaluation of the Company's  internal  controls,  and the overall quality of the
Company's financial reporting.





     Based upon the results of the inquiries and actions  discussed  above,  the
Audit Committee recommended to the Board of Directors that the Company's audited
financial  statements  be included  in its annual  report on Form 10-KSB for the
year ended  December 31,  2003,  for filing with the Federal  Deposit  Insurance
Corporation.  The Committee has also recommended the  reappointment,  subject to
shareholder approval, of the independent auditors, Dent K. Burk Associates, P.C.


                                             Members of the Audit Committee:

                                             Rance P. Merkel
                                             Leonard B. Lawson
                                             William J. Smead
                                             Wendy C. Warner
                                             Roger A. Woolsey


                Compliance with Section 16(a) of the Exchange Act

     Section 16(a) of the Securities  Exchange Act of 1934 (the "Act")  requires
the Company's executive officers and directors and persons who own more than 10%
of the  common  stock to file  initial  reports  of  ownership  and  changes  in
ownership  with the Securities and Exchange  Commission  ("SEC"),  as well as to
furnish the Company with a copy of such report.  It is the policy of the Company
to file these  reports  with the SEC on behalf of its  directors  and  executive
officers.  Additionally,  SEC regulations require the Company to identify in its
Proxy Statement those individuals for whom one of the referenced reports was not
filed on a timely basis during the most recent fiscal year.  During 2003, to our
knowledge, all directors and executive officers of the Company and the Bank made
timely filings of all required forms.

                                  Other Matters

     The  board of  directors,  at the  time of the  preparation  of this  proxy
statement,  knows of no  business  to come  before the  meeting  other than that
referred to herein.  If any other business  should come before the meeting,  the
persons named in the enclosed  proxy will have  discretionary  authority to vote
all proxies in accordance with their best judgment.


                                       19


                                        By Order Of The Board Of Directors,


                                        /s/ T. Don Waddell
                                        -----------------------------------
                                        T. Don Waddell
                                        Secretary

Greeneville, Tennessee
May 25, 2004















                                       20




PROXY                        BG Financial Group, Inc.
                                  P.O. Box 610
                          Greeneville, Tennessee 37744

                         ANNUAL MEETING OF SHAREHOLDERS
                                  June 15, 2004

        PLEASE SIGN AND RETURN PROMPTLY TO THE BG FINANCIAL GROUP, INC.
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.

     The  undersigned  hereby  appoints J. Robert  Grubbs or Roger A. Woolsey as
proxies,  each with the power to appoint his substitute,  and hereby  authorizes
them to represent and to vote, as designated  below, all of the shares of common
stock of BG Financial Group,  Inc., which the undersigned is entitled to vote at
the Annual  Meeting of  Shareholders  to be held at the General  Morgan Inn, 111
North Main Street,  Greeneville,  Tennessee on Tuesday,  June 15, 2004, at 10:00
a.m. Eastern Daylight Time, or any adjournment thereof.

(1)  As to the election of the board of directors  listed in the proxy statement
     delivered in connection with the annual meeting:

            For all nominees listed below          Withhold Authority to vote
     ------                                ------- for all nominees listed below


     (INSTRUCTION:  To withhold  authority to vote for any  individual  nominee,
     strike a line through the nominee's name in the list below)

     William J. Smead, Wendy C. Warner, and Roger A. Woolsey

(2)  As to the ratification of the appointment of Dent K. Burk Associates,  P.C.
     as BG Financial  Group,  Inc.'s  independent  accountants  and auditors for
     fiscal 2004.

              For                       Against                    Abstain
     --------                   -------                     ------

(3)  In their  discretion,  the proxies are  authorized  to vote upon such other
     business as may properly come before the meeting.

This proxy when properly executed will be voted in the manner directed herein by
the  undersigned  shareholder(s).  If no direction  is made,  this proxy will be
voted for proposals 1 and 2.

Please Sign below and Return to BG Financial Group, Inc., P.O. Box 610,
Greeneville, Tennessee 37744.

           This Is the Only Document You Need to Return at this Time.


Date:
      -------------------------------          ---------------------------------
                                               Signature of Shareholder(s)


Date:
      -------------------------------          ---------------------------------
                                               Signature of Joint Shareholder(s)


______________  I will attend shareholder meeting



______________  I will not attend shareholder meeting