Table of Contents


          PART I.

- --------------------------------------------------------------------------------

          FINANCIAL INFORMATION
          Item 1.          Financial Statements
          Item 2.          Management's Discussion and Analysis of Financial
                           Condition and
          Item 3.          Quantitative and Qualitative Disclosures About Market
                           Risk
          Item 4.          Controls and Procedures

          PART II.

- --------------------------------------------------------------------------------

          OTHER INFORMATION
          Item 4.          Submission of Matters to a Vote of Security Holders
          Item 6.          Exhibits and Reports on Form 8-K

          SIGNATURES
          EXHIBIT INDEX

          EX-31.1

          EX-31.2

          EX-32





                                    FORM 10-Q
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


[ X ]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
           EXCHANGE ACT OF 1934.

                  For the quarterly period ended July 31, 2004.

                                       OR

[   ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
           EXCHANGE ACT OF 1934.

For the transition period from                 to                .
                               ---------------    ---------------


                        Commission file number 001-14565


                                  FRED'S, INC.
             (Exact name of registrant as specified in its charter)


              Tennessee                            62-0634010
    (State or other jurisdiction of             (I.R.S. Employer
    incorporation or organization)              Identification No.)

4300 New Getwell Rd., Memphis, Tennessee              38118
(Address of principal executive offices)            (zip code)

                                 (901) 365-8880
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.
Yes      X     .  No            .
    -----------      -----------

Indicate by check mark whether the registrant is an accelerated filer.
Yes      X        No
    -----------      -----------

The  registrant  had  39,292,363  shares of Class A voting,  no par value common
stock outstanding as of September 3, 2004.


                                       1



                                  FRED'S, INC.

                                      INDEX

                                                                        Page No.
- --------------------------------------------------------------------------------

Part I - Financial Information
- ------------------------------

  Item 1 - Financial Statements (unaudited):

    Condensed Consolidated Balance Sheets as of
     July 31, 2004 and January 31, 2004                                    3

    Condensed Consolidated Statements of Income
     for the Thirteen Weeks Ended July 31, 2004
     and August 2, 2003 and the Twenty-six Weeks
     Ended July 31, 2004 and August 2, 2003                                4

    Condensed Consolidated Statements of Cash Flows
     for the Twenty-six Weeks Ended July 31, 2004
     and August 2, 2003                                                    5

    Notes to Condensed Consolidated Financial Statements                 6 - 7

  Item 2 - Management's Discussion and
                Analysis of Financial Condition and
                Results of Operations                                    8 - 11

  Item 3 - Quantitative and Qualitative Disclosure
                  about Market Risk                                       11

  Item 4 - Controls and Procedures                                        11

Part II - Other Information                                              12 - 13
- ---------------------------
       Item 4 - Submission of Matters to a Vote of  Securities  Holders
       Item 6 - Exhibits and Reports on Form 8-K

Signatures                                                                14
- ----------
         Exhibit - 31.1
         Exhibit - 31.2
         Exhibit - 32


                                       2


                                  FRED'S, INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS

                   (in thousands, except for number of shares)

                                                                                                  

                                                                                July 31,                January 31,
                                                                                  2004                      2004
                                                                                  ----                      ----
ASSETS:                                                                       (unaudited)
- -------
Current assets:
      Cash and cash equivalents                                                   $5,264                   $4,741
      Receivables, less allowance for doubtful
      accounts of $703 ($1,437 at January 31, 2004)                               20,362                   23,931
      Inventories                                                                270,767                  239,748
      Other current assets                                                         4,711                    4,094
                                                                              ------------             ------------
           Total current assets                                                  301,104                  272,514
      Property and equipment, at depreciated cost                                142,266                  135,433
      Equipment under capital leases, less accumulated
       amortization of $3,456 ($3,169 at January 31,2004)                          1,511                    1,798
      Other noncurrent assets                                                      4,410                    4,005
                                                                               ----------               ----------
           Total assets                                                         $449,291                 $413,750
                                                                                ========                 ========

LIABILITIES AND SHAREHOLDERS' EQUITY
- ------------------------------------
Current liabilities:
      Accounts payable                                                           $63,089                  $74,799
      Current portion of indebtedness                                                 36                       18
      Current portion of capital lease obligations                                   675                      725
      Accrued expenses and other                                                  22,631                   19,113
      Current deferred income tax liability                                       12,219                   11,487
         Income taxes payable                                                      2,984                      930
                                                                                 -------                  --------
            Total current liabilities                                            101,634                  107,072
                                                                                 -------                  --------

Long term portion of indebtedness                                                 35,365                    5,603
Deferred income tax liability                                                      7,478                    6,335
Capital lease obligations                                                          1,340                    1,686
Other noncurrent liabilities                                                       2,607                    2,441
                                                                                  ------                   ------
           Total liabilities                                                     148,424                  123,137
                                                                                 -------                  -------

Shareholders' equity:
- ---------------------
Preferred stock, nonvoting, no par value,
  10,000,000 shares authorized, none outstanding                                     ---                      ---
Preferred stock, Series A junior participating
   nonvoting, no par value, 224,594 shares
      authorized, none outstanding                                                   ---                      ---
Common stock, Class A voting, no par value,
   60,000,000 shares authorized 39,283,486
   shares issued and outstanding
   (39,105,639 shares at January 31, 2004)                                       127,815                  126,430
Common stock, Class B nonvoting, no par value,
   11,500,000 shares authorized, none outstanding                                    ---                      ---
Retained earnings                                                                173,135                  164,183
Deferred compensation on restricted stock incentive plan                             (83)                     --
                                                                                 -------                 ---------
           Total shareholders' equity                                            300,867                  290,613
                                                                                 -------                 ---------
      Total liabilities and shareholders' equity                                $449,291                 $413,750
                                                                                ========                 ========


     See accompanying notes to condensed consolidated financial statements.


                                        3



                                  FRED'S, INC.
                   CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                                   (unaudited)
                    (in thousands, except per share amounts)


                                                                    

                                      Thirteen Weeks Ended        Twenty-Six Weeks Ended

                                      July 31,     August 2,       July 31,    August 2,
                                        2004         2003           2004          2003
                                     ----------    --------       ---------    --------

Net sales                            $340,850      $302,270        $682,336     $612,959
Cost of goods sold                    246,880       217,326         491,572      440,067
                                      -------       -------         -------      -------

  Gross profit                         93,970        84,944         190,764      172,892
Selling, general and
 administrative expenses               88,990        78,259         174,301      154,230
                                      -------       -------         -------      -------

  Operating income                      4,980         6,685          16,463       18,662
Interest expense,net                      220           100             282          197
                                        -----         -----          ------        -----

  Income before income taxes            4,760         6,585          16,181       18,465
Provision for income taxes              1,666         2,200           5,663        6,223
                                       ------        ------          ------       ------

Net income                           $  3,094      $  4,385        $ 10,518     $ 12,242
                                     ========      ========        ========     ========

Net income per share
 Basic                                 $  .08      $    .11        $    .27     $    .32
                                       ======      ========        ========     ========

 Diluted                               $  .08      $    .11        $    .27     $    .31
                                       ======      ========        ========     ========

Weighted average shares outstanding
 Basic                                 39,110        38,695          39,085       38,569

 Effect of dilutive stock options         410           815             498          759
                                       ------         -----            ----        -----

 Diluted                               39,520        39,510          39,583       39,328
                                       ======        ======          ======       ======

Dividends per common share             $  .02        $  .02          $  .02       $  .02
                                       ======        ======          ======       ======


     See accompanying notes to condensed consolidated financial statements.


                                       4


                                  FRED'S, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

                                   (unaudited)
                                 (in thousands)

                                                                                             

                                                                                  Twenty-six Weeks Ended
                                                                                  ----------------------
                                                                                July 31,           August 2,
                                                                                  2004               2003
                                                                                  ----               ----

Cash flows from operating activities:
    Net income                                                                   $10,518            $12,242
    Adjustments to reconcile net income
    to net cash flows from operating activities:
      Depreciation and amortization                                               13,075             12,124
      Lifo reserve provision                                                       1,174                670
      Deferred income tax provision                                                1,875              7,366
      Amortization of deferred compensation on
        restricted stock incentive plan                                               42                 28
    Tax benefit upon exercise of stock options                                       335              1,066
      (Increase)decrease in assets:
         Receivables                                                               3,569              2,433
         Inventories                                                             (32,193)           (25,934)
          Other assets                                                              (617)            (1,287)
    Increase (decrease) in liabilities:
      Accounts payable and accrued expenses                                       (8,190)            (5,807)
      Income taxes payable                                                         2,054              2,962
      Other noncurrent liabilities                                                   166                200
                                                                                 --------            -------
      Net cash (used in) provided by operating activities                         (8,192)             6,063
                                                                                 --------            -------

Cash flows from investing activities:
    Capital expenditures                                                         (18,792)           (24,879)
    Asset acquisition, net of cash acquired
     (primarily intangibles)                                                      (1,236)              (468)
                                                                                 --------           --------
    Net cash used in investing activities                                        (20,028)           (25,347)
                                                                                 --------           --------

Cash flows from financing activities:
    Reduction of indebtedness and capital lease obligations                         (406)              (551)
    Proceeds from revolving line of credit, net of payments                       29,790              8,397
    Proceeds from exercise of options                                                925              1,531
    Proceeds from sale of additional shares                                          ---              5,464
    Cash dividends paid                                                           (1,566)            (1,564)
                                                                                  -------            -------
Net cash provided by financing activities                                         28,743             13,277
                                                                                  -------            -------
    Increase (decrease) in cash and cash equivalents                                 523             (6,007)
    Beginning of period cash and cash equivalents                                  4,741              8,209
                                                                                  -------            -------
    End of period cash and cash equivalents                                       $5,264             $2,202
                                                                                  ======             =======

Supplemental disclosures of cash flow information:
    Interest paid                                                                   $234               $192
                                                                                    ====               ====
    Income taxes paid                                                             $1,400               $---
                                                                                  ======               ====


     See accompanying notes to condensed consolidated financial statements.


                                       5


                                  FRED'S, INC.
        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

- --------------------------------------------------------------------------------
NOTE 1:  BASIS OF PRESENTATION
- --------------------------------------------------------------------------------

     Fred's,   Inc.  ("We",   "Our"  or  "Us")  operates  559  discount  general
merchandise stores, including 25 franchised Fred's stores, in fourteen states in
the  southeastern  United States.  Two hundred and fifty of the stores have full
service pharmacies.

     The  accompanying  unaudited  consolidated  financial  statements have been
prepared in accordance  with the  instructions to Form 10-Q and therefore do not
include all information and notes necessary for a fair presentation of financial
position,  results of  operations  and cash flows in conformity  with  generally
accepted  accounting  principles.  The  statements  do reflect  all  adjustments
(consisting  of only  normal  recurring  accruals)  which are, in the opinion of
management,   necessary  for  a  fair  presentation  of  financial  position  in
conformity with generally accepted accounting principles.  The statements should
be read in conjunction with Notes to the Consolidated  Financial  Statements for
the fiscal year ended  January 31, 2004  incorporated  into Our Annual Report on
Form 10-K.

     The results of  operations  for the  twenty-six  week period ended July 31,
2004 are not  necessarily  indicative of the results to be expected for the full
fiscal year.

     Certain prior quarter amounts have been reclassified to conform to the 2004
presentation.

- --------------------------------------------------------------------------------
NOTE 2:  INVENTORIES
- --------------------------------------------------------------------------------

     Warehouse  inventories  are stated at the lower of cost or market using the
FIFO (first-in, first-out) method. Retail inventories are stated at the lower of
cost or market as determined by the retail  inventory  method.  Under the retail
inventory method ("RIM"), the valuation of inventories at cost and the resulting
gross margin are calculated by applying a calculated cost-to-retail ratio to the
retail value of  inventories.  RIM is an  averaging  method that has been widely
used in the retail industry due to its practicality. Also, it is recognized that
the use of the RIM will result in valuing inventories at lower of cost or market
if  markdowns  are  currently  taken  as a  reduction  of the  retail  value  of
inventories.  Inherent in the RIM calculation are certain significant management
judgments and estimates including, among others, initial markups, markdowns, and
shrinkage,  which significantly impact the ending inventory valuation at cost as
well as resulting gross margin.  These significant  estimates,  coupled with the
fact that the RIM is an averaging  process,  can,  under certain  circumstances,
produce distorted or inaccurate cost figures.  Management  believes that our RIM
provides an inventory  valuation which reasonably  approximates cost and results
in carrying inventory at the lower of cost or market. For pharmacy  inventories,
which are $33.4 million and $33.1 million at July 31, 2004 and January 31, 2004,
respectively,  cost was determined using the LIFO (last-in,  first-out)  method.
The current cost of  inventories  exceeded the LIFO cost by $9.0 million at July
31, 2004 and $7.8 million at January 31, 2004.

LIFO pharmacy  inventory  costs can only be determined  annually when  inflation
rates and inventory  levels are finalized;  therefore,  LIFO pharmacy  inventory
costs for interim financial statements are estimated.


                                       6


- --------------------------------------------------------------------------------
NOTE 3:  INCENTIVE STOCK OPTIONS
- --------------------------------------------------------------------------------

We account for our  stock-based  compensation  plans using the  intrinsic  value
method prescribed in Accounting Principles Board Opinion No. 25, "Accounting for
Stock Issued to Employees," and related Interpretations. No stock-based employee
compensation  expense is reflected in net income  because the exercise  price of
our incentive  employee  stock options equals the market price of the underlying
stock on the date of grant.  The following  table  illustrates the effect on net
income and  earnings  per share if we had  applied  the fair  value  recognition
provisions of Statement of Financial  Accounting  Standards No. 123, "Accounting
for  Stock-Based   Compensation"   (SFAS  No.  123),  to  stock-based   employee
compensation.


                                                                          

                                          Thirteen Weeks Ended           Twenty-Six Weeks Ended
                                           July 31,  August 2,             July 31,   August 2,
                                            2004       2003                  2004       2003
                                            ----       ----                  ----       ----

                                              (Amounts in thousands, except per share data)
                                              ---------------------------------------------

Net income, as reported                     $3,094    $4,385               $10,518    $12,242
SFAS No. 123 pro forma
compensation expense,
net of income taxes                           (179)     (432)                 (343)      (513)
                                              -----     -----                 -----      -----
SFAS No. 123 pro forma
Net income                                 $ 2,915   $ 3,953              $ 10,175   $ 11,729
                                           =======   =======              ========   ========


Earnings per share, as reported:
   Basic                                    $ 0.08    $ 0.11                 $ .27      $ .32
                                            ======    ======                 =====      =====
   Diluted                                  $ 0.08    $ 0.11                 $ .27      $ .31
                                            ======    ======                 =====      =====

Pro forma earnings per share:
   Basic                                    $ 0.07    $ 0.10                 $ .26       $ .30
                                            ======    ======                 =====       =====
   Diluted                                  $ 0.07    $ 0.10                 $ .26       $ .30
                                            ======    ======                 =====       =====



- --------------------------------------------------------------------------------
NOTE 4:  CHANGE IN ESTIMATE - INVENTORY SHRINKAGE
- --------------------------------------------------------------------------------

During  the first  quarter  we adopted a change in  methodology  for  estimating
shrinkage to attain a more accurate estimate of the shrink accrual.  This change
decreased  net income  during the  quarter by  approximately  $0.2  million  and
increased net income year to date by approximately $0.7 million.



                                       7


Item 2:

               Management's Discussion and Analysis of Financial
                       Condition and Results of Operations
- --------------------------------------------------------------------------------
GENERAL
- --------------------------------------------------------------------------------

Our  business is subject to seasonal  influences,  but has tended to  experience
less seasonal  fluctuation  than many other retailers due to the mix of everyday
basic merchandise and pharmacy business.  Our fiscal fourth quarter is typically
the most profitable  quarter  because it includes the Christmas  selling season.
The overall strength of the fourth quarter is partially  mitigated,  however, by
the inclusion of the month of January,  which is generally the least  profitable
month of the year.

The impact of inflation on labor and occupancy  costs can  significantly  affect
our  operations.  Many of our  employees  are paid hourly  rates  related to the
federal  minimum wage and,  accordingly,  any increase  affects us. In addition,
payroll taxes,  employee benefits and other  employee-related  costs continue to
increase.  Occupancy costs,  including rent,  maintenance,  taxes and insurance,
also continue to rise. We believe that maintaining  adequate  operating  margins
through a combination of price adjustments and cost controls, careful evaluation
of occupancy  needs, and efficient  purchasing  practices are the most effective
tools for coping with increasing costs and expenses.

- --------------------------------------------------------------------------------
RESULTS OF OPERATIONS
- --------------------------------------------------------------------------------

Thirteen Weeks Ended July 31, 2004 and August 2, 2003
- -----------------------------------------------------

Net sales  increased to $340.9  million in 2004 from $302.3  million in 2003, an
increase of $38.6 million or 12.8%.  The increase was attributable to comparable
store  sales  increases  of 4.2%  ($11.6  million)  and sales by stores  not yet
included as comparable  stores ($27.3 million).  Sales to franchisees  decreased
$.3  million in 2004.  The sales mix for the period was 50.8%  Hardlines,  33.4%
Pharmacy,  13.5%  Softlines,  and  2.3%  Franchise.  This  compares  with  50.2%
Hardlines,  33.2%  Pharmacy,  13.9%  Softlines,  and 2.7% Franchise for the same
period last year.  During the quarter,  28 new stores and 3 new pharmacies  were
opened and there were two store closings.


Gross profit decreased to 27.6% of sales in 2004 compared with 28.1% of sales in
the prior-year  period.  Gross profit margin  decreased as a result of sales mix
toward  more  basic  and  consumable   products,   higher  markdowns  to  reduce
inventories,  increased  freight  costs and an  increase  in the LIFO  inventory
calculation on pharmacy inventories.

Selling,  general and administrative expenses increased to $89.0 million in 2004
from $78.3  million in 2003.  As a percentage  of sales,  expenses  increased to
26.1% of sales compared to 25.9% of sales last year. The increase in expenses is
primarily due to increases in store and pharmacy  expenses as a percent of sales
offset by  productivity  gains in the  distribution  centers.  The  distribution
productivity improved 66 basis points as a percent of store sales in the quarter
despite increases in fuel cost on outbound shipments.

During the second  quarter  of 2004  interest  expense,  net  increased  by $0.1
million  when  compared to 2003,  reflecting  additional  borrowings  during the
quarter for the store growth program and inventory purchases.

For the  second  quarter  of 2004,  the  effective  income  tax rate was  35.0%,
compared with 33.4% for last year.  The income tax rate last year benefited from
federal credits that became available in 2003 and from higher pretax

                                       8


operating  margins  resulting  in a decrease in the  valuation  allowance  taken
against net operating loss carry forwards.

Twenty-six Weeks Ended July 31, 2004 and August 2, 2003
- -------------------------------------------------------

Net sales  increased to $682.3  million in 2004 from $613.0  million in 2003, an
increase of $69.3 million or 11.3%.  The increase was attributable to comparable
store  sales  increases  of 3.2%  ($15.6  million)  and sales by stores  not yet
included as comparable  stores ($53.8 million).  Sales to franchisees  decreased
$0.1 million in 2004.  The sales mix for the period was 49.9%  Hardlines,  33.5%
Pharmacy,  14.1%  Softlines,  and  2.5%  Franchise.  This  compares  with  49.7%
Hardlines,  33.2%  Pharmacy,  14.4%  Softlines,  and 2.7% Franchise for the same
period last year. For the year to date period we opened 49 new stores and 10 new
pharmacies opened and we closed three stores and one pharmacy.

Gross profit decreased to 28.0% of sales in 2004 compared with 28.2% of sales in
the prior-year  period.  Gross profit margins decreased as a result of sales mix
toward  more  basic  and  consumable   products,   higher  markdowns  to  reduce
inventories,  increased  freight  costs and an  increase  in the LIFO  inventory
calculation  on  pharmacy  inventories.  During  the first  quarter we adopted a
change  in  methodology  for  estimating  shrinkage  to  attain a more  accurate
estimate of the shrink accrual. This change increased net income year to date by
approximately $0.7 million.

Selling, general and administrative expenses increased to $174.3 million in 2004
from $154.2  million in 2003.  As a percentage of sales,  expenses  increased to
25.5% of sales  compared to 25.2% of sales last year.  The increase is primarily
due to increases in store and pharmacy  expenses as a percent of sales offset by
productivity gains in the distribution centers.

For the first six months of 2004,  we  incurred  interest  expense,  net of $0.3
million as compared to interest  expense,  net of $0.2  million  last year.  The
difference is primarily  resulting from increased borrowing related to inventory
purchases and new store growth.

For the first six  months of 2003,  the  effective  income  tax rate was  35.0%,
compared with 33.7% for last year.  The income tax rate last year benefited from
federal credits that became  available in 2003 and from higher pretax  operating
margins  resulting in a decrease in the  valuation  allowance  taken against net
operating loss carry forwards. We anticipate the tax rate for the balance of the
year to remain in the 35% range.

- --------------------------------------------------------------------------------
LIQUIDITY AND CAPITAL RESOURCES
- --------------------------------------------------------------------------------

Due to the seasonality of our business and the continued  increase in the number
of stores and  pharmacies,  inventories  are generally lower at year-end than at
each quarter-end of the following year.

Cash  flows  used in  operating  activities  totaled  $8.2  million  during  the
twenty-six  week period ended July 31, 2004. Cash was primarily used to increase
inventories by approximately $32.2 million in the first six months of 2004. This
increase was primarily  attributable  to 49 new stores and 10 new  pharmacies in
the first six months of 2004.

Cash flows used in investing  activities  totaled $20.0  million,  and consisted
primarily  of  capital  expenditures  associated  with the  store  and  pharmacy
expansion  program  ($14.9  million)  and for  technology  and  other  corporate
expenditures  ($5.1 million).  During the first six months, we opened 49 stores,
closed 3 stores,  opened 10  pharmacies,  closed 1  pharmacy  and  remodeled  26
stores. We expect to open 20 to 25 stores in the third quarter and approximately
80 to 90  stores  for the  year.  In  2004,  the  Company  is  planning  capital


                                       9


expenditures  totaling  approximately  $41.6 million.  Expenditures  are planned
totaling  approximately $31.1 million for upgrades,  remodels, or new stores and
pharmacies; $6.9 million for technology upgrades,  distribution center equipment
and capital maintenance;  and $3.6 million for the acquisition of customer lists
and other  pharmacy  related  items.  Depreciation  expense for the year will be
approximately  $28 million.  Capital  expenditures in 2003 totaled $48.0 million
and depreciation expense was $25.7 million.

Cash flows provided by financing  activities  totaled $28.7 million and included
$29.8 million of borrowings under the Company's revolver for inventory needs.

On July 31, 2003,  we entered into the third loan  modification  agreement  (the
"Agreement") to modify the April 3, 2000 Revolving Loan and Credit Agreement, as
amended.  The Agreement  provides us with an unsecured  revolving line of credit
commitment of up to $40 million and bears interest at a 1.5% below prime rate or
a LIBOR-based  rate. Under the most restrictive  covenants of the Agreement,  we
are required to maintain specified  shareholders' equity (which was $252,936,000
at July 31, 2004) and net income levels. We are required to pay a commitment fee
to the bank at a rate per annum equal to .15% on the  unutilized  portion of the
revolving  line  commitment  over  the  term of the  Agreement.  The term of the
Agreement  extends to July 31,  2006.  There were  $35.3  million in  borrowings
outstanding  at July 31,  2004 and $5.5  million in  borrowings  outstanding  at
January 31, 2004.

We  believe  that  sufficient  capital  resources  are  available  in  both  the
short-term  and long-term  through  currently  available cash and cash generated
from future  operations  and,  if  necessary,  the ability to obtain  additional
financing.

- --------------------------------------------------------------------------------
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
- --------------------------------------------------------------------------------

Other than statements based on historical  facts,  many of the matters discussed
in this Form 10-Q relate to events  which we expect or  anticipate  may occur in
the future.  Such statements are defined as  "forward-looking  statements" under
the Private  Securities  Litigation  Reform Act of 1995 (the "Reform  Act"),  15
U.S.C.A.  Sections 77z-2 and 78u-5 (Supp.  1996).  The Reform Act created a safe
harbor to protect  companies from  securities  law liability in connection  with
forward-looking  statements.  Fred's Inc. ("Fred's" or the "Company") intends to
qualify  both its written and oral  forward-looking  statements  for  protection
under the Reform Act and any other similar safe harbor provisions.

The words "believe",  "anticipate",  "project",  "plan",  "expect",  "estimate",
"objective",  "forecast",  "goal",  "intend",  "will  likely  result",  or "will
continue" and similar expressions generally identify forward-looking statements.
All  forward-looking  statements are inherently  uncertain,  and concern matters
that involve risks and other factors which may cause the actual  performance  of
the Company to differ  materially from the  performance  expressed or implied by
these statements.  Therefore,  forward-looking statements should be evaluated in
the context of these uncertainties and risks, including but not limited to:

    o     Economic and weather  conditions  which affect buying  patterns of our
          customers and supply chain efficiency;

    o     Changes in  consumer  spending  and our ability to  anticipate  buying
          patterns and implement appropriate inventory strategies;

    o     Continued availability of capital and financing;

    o     Competitive factors;


                                       10


    o      Changes in reimbursement practices for pharmaceuticals;

    o      Governmental regulation;

    o      Increases in fuel and utility rates;

    o      Other factors affecting business beyond our control.

Consequently,  all  forward-looking  statements are qualified by this cautionary
statement. We undertake no obligation to update any forward-looking statement to
reflect events or circumstances arising after the date on which it was made.

Item 3.
- --------------------------------------------------------------------------------
QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK
- --------------------------------------------------------------------------------

We have no holdings of derivative financial or commodity  instruments as of July
31,  2004.  We are  exposed to  financial  market  risks,  including  changes in
interest  rates.  All  borrowings  under our  Revolving  Credit  Agreement  bear
interest at 1.5% below prime rate or a LIBOR-based rate. An increase in interest
rates of 100 basis points would not significantly  affect our income. All of our
business is transacted in U.S. dollars and,  accordingly,  foreign exchange rate
fluctuations  have  never  had a  significant  impact  on us,  and  they are not
expected to in the foreseeable future.

Item 4.
- --------------------------------------------------------------------------------
CONTROLS AND PROCEDURES
- --------------------------------------------------------------------------------

As of the end of the period covered by this report,  the Company  carried out an
evaluation,  under  the  supervision  and with the  participation  of our  Chief
Executive  Officer and Chief  Financial  Officer,  of the  effectiveness  of the
Company's  disclosure  controls and  procedures  (as defined in Rules  13a-15(e)
under the  Securities  Exchange Act of 1934, as amended (the  "Exchange  Act")).
Based on that  evaluation,  the Chief Executive  Officer and the Chief Financial
Officer,  concluded  that,  as of the date of their  evaluation,  the  Company's
disclosure  controls and  procedures  are  effective in timely  alerting them to
material  information  required  to be included in the  Company's  periodic  SEC
reports.   Consistent  with  the  suggestion  of  the  Securities  and  Exchange
Commission,  the Company has formed a  Disclosure  Committee  consisting  of key
Company  personnel  designed  to review the  accuracy  and  completeness  of all
disclosures  made by the Company.  Although  during this fiscal year the Company
has instituted  various changes to enhance its internal  controls over financial
reporting,  there have been no changes during the quarter ended July 31, 2004 in
the Company's  internal  control over financial  reporting that have  materially
affected,  or are reasonably likely to materially affect, the Company's internal
control over financial reporting.


                                       11


                           PART II. OTHER INFORMATION

Item 1.   Legal Proceedings

              Not Applicable.

Item 2.   Changes in Securities

             Not Applicable.

Item 3.   Defaults Upon Senior Securities

             Not Applicable.

Item 4.   Submission of Matters to a Vote of Securities Holders

               The Annual Meeting of the  Shareholders of Fred's,  Inc. was held
          on June 16, 2004.  Michael J. Hayes, John R. Eisenman,  Roger T. Knox,
          John D.  Reier,  and Thomas H.  Tashjian  were  elected to continue as
          directors  of  the  Company.   The  shareholders   also  ratified  the
          appointment of Ernst & Young LLP as independent public accountants for
          the  fiscal  year  ending  January  29,  2005  (see  item  6) and  the
          shareholders also approved the 2004 Employee Stock Purchase Plan.

          The results of the voting were as follows:

                                                               

                                                  Abstain/
                                         For      Against       Withheld   Broker Non-Vote
                                         ---      -------       --------   ---------------
          Election of Directors:
            Michael J. Hayes          32,260,715               3,698,808     3,208,104
            John R. Eisenman          28,913,284               7,046,239     3,208,104
            Roger T. Knox             28,912,553               7,046,970     3,208,104
            John D. Reier             29,515,140               6,444,383     3,208,104
            Thomas H. Tashjian        31,382,806               4,576,717     3,208,104

          Appointment of
            Ernst & Young LLP         29,737,480  6,222,041    3,208,106
          Approval of 2004 Employee
            Stock Purchase Plan       21,547,226  8,251,710    9,368,691


Item 6.   Exhibits and Reports on Form 8-K

             Exhibits:
                31.1   Certification of Chief Executive Officer.
                31.2   Certification of Chief Financial Officer.
                32.0   Certification of Chief Executive Officer and Chief
                         Financial Officer pursuant to 18 U.S.C. Section 1350.

             Reports on Form 8-K:

                1)  Form 8-K dated May 20,  2004 with  press release dated
                    May 20,  2004, reporting its quarterly earnings result for
                    its first quarter ended May 1, 2004.

                2)  Form 8-K dated June 8, 2004 reporting Item 5 - Other Events
                    dated June 8, 2004, reporting form of revised section  4 of
                    the Fred's Inc. 2004 Employee Stock Purchase plan.


                                       12



                3)  Form 8-K dated July 9, 2004 reporting item 4 - Changes in
                    Registrant's Certifying Accountant dated July 1, 2004,
                    reporting a change in certifying accountant.

                4)  Form 8-K/A dated July 30, 2004 reporting item 4 - Changes in
                    Registrant's Certifying Accountant dated July 1, 2004,
                    reporting a change in certifying accountant.













                                       13



                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                            FRED'S, INC.

                                            /s/Michael J. Hayes
                                            ------------------------------------
                                            Michael J. Hayes
Date:  September 8, 2004                    Chief Executive Officer
- ------------------------




                                            /s/Jerry A. Shore
                                            ------------------------------------
                                            Jerry A. Shore
Date:  September 8, 2004                    Chief Financial Officer
- ------------------------












                                       14



                                                                    Exhibit 31.1

                    Certification of Chief Executive Officer

I, Michael J. Hayes, certify that:

    1.    I have reviewed this quarterly report on Form 10-Q of Fred's, Inc.;

    2.    Based on my  knowledge,  this  report  does  not  contain  any  untrue
          statement  of a  material  fact  or  omit to  state  a  material  fact
          necessary to make the statements  made, in light of the  circumstances
          under which such  statements were made, not misleading with respect to
          the period covered by this report;

    3.    Based on my knowledge,  the financial statements,  and other financial
          information  included in this report,  fairly  present in all material
          respects the financial condition, results of operations and cash flows
          of the  registrant  as of,  and for,  the  periods  presented  in this
          report;

    4.    The registrant's  other  certifying  officer and I are responsible for
          establishing  and maintaining  disclosure  controls and procedures (as
          defined in Exchange Act Rules  13a-15(e) and  15d-15(e))  and internal
          control  over  financial  reporting  (as defined in Exchange Act Rules
          13a-15(f) and 15d-15(f) for the registrant and have:

          a)   Designed such disclosure controls and procedures,  or caused such
               disclosure  controls and  procedures to be  designated  under our
               supervision,  to ensure that material information relating to the
               registrant,  including  its  consolidated  subsidiaries,  is made
               known to us by others within those entities,  particularly during
               the period in which this report is being prepared;

          b)   Designated  such internal  control over financial  reporting,  or
               caused such  internal  control  over  financial  reporting  to be
               designed under our supervision,  to provide reasonable  assurance
               regarding  the   reliability  of  financial   reporting  and  the
               preparation  of financial  statements  for  external  purposes in
               accordance with generally accepted accounting principles;

          c)   Evaluated  the  effectiveness  of  the  registrant's   disclosure
               controls  and   procedures  and  presented  in  this  report  our
               conclusions  about the  effectiveness of the disclosure  controls
               and  procedures,  as of the  end of the  period  covered  by this
               report based on such evaluation; and

          d)   Disclosed in this report any change in the registrant's  internal
               control  over  financial   reporting  that  occurred  during  the
               registrant's  most  recent  fiscal  quarter  that has  materially
               affected,  or is  reasonably  likely to  materially  affect,  the
               registrant's internal control over financial reporting; and

    5.    The registrant's other certifying officer and I have disclosed,  based
          on our most recent  evaluation  of  internal  control  over  financial
          reporting,  to the  registrant's  auditors and the audit  committee of
          registrant's board of directors:

          a)   All  significant  deficiencies  and  material  weaknesses  in the
               design or operation of internal control over financial  reporting
               which are reasonably  likely to adversely affect the registrant's
               ability  to  record,  process,  summarize  and  report  financial
               information; and

          b)   Any fraud,  whether or not material,  that involves management or
               other employees who have a significant  role in the  registrant's
               internal control over financial reporting.


Date: September 8, 2004                            /s/ Michael J. Hayes
                                                   -----------------------------
                                                   Michael J. Hayes
                                                   Chief Executive Officer


                                       15


                                                                    Exhibit 31.2

                    Certification of Chief Financial Officer

I, Jerry A. Shore, certify that:

    1.    I have reviewed this quarterly report on Form 10-Q of Fred's, Inc.

    2.    Based on my  knowledge,  this  report  does  not  contain  any  untrue
          statement  of a  material  fact  or  omit to  state  a  material  fact
          necessary to make the statements  made, in light of the  circumstances
          under which such  statements were made, not misleading with respect to
          the period covered by this report;

    3.    Based on my knowledge,  the financial statements,  and other financial
          information  included  in  report,  fairly  present  in  all  material
          respects the financial condition, results of operations and cash flows
          of the  registrant  as of,  and for,  the  periods  presented  in this
          report;

    4.    The registrant's  other  certifying  officer and I are responsible for
          establishing  and maintaining  disclosure  controls and procedures (as
          defined in Exchange Act Rules  13a-15(e) and  15d-15(e))  and internal
          control  over  financial  reporting  (as defined in Exchange Act Rules
          13a-15(f) and 15d-15(f) for the registrant and have:

          a)   Designed such disclosure controls and procedures,  or caused such
               disclosure  controls and  procedures to be  designated  under our
               supervision,  to ensure that material information relating to the
               registrant,  including  its  consolidated  subsidiaries,  is made
               known to us by others within those entities,  particularly during
               the period in which this report is being prepared;

          b)   Designated  such internal  control over financial  reporting,  or
               caused such  internal  control  over  financial  reporting  to be
               designed under our supervision,  to provide reasonable  assurance
               regarding  the   reliability  of  financial   reporting  and  the
               preparation  of financial  statements  for  external  purposes in
               accordance with generally accepted accounting principles;

          c)   Evaluated  the  effectiveness  of  the  registrant's   disclosure
               controls  and   procedures  and  presented  in  this  report  our
               conclusions  about the  effectiveness of the disclosure  controls
               and  procedures,  as of the  end of the  period  covered  by this
               report based on such evaluation; and

          d)   Disclosed in this report any changes in the registrant's internal
               control  over  financial   reporting  that  occurred  during  the
               registrant's  most  recent  fiscal  quarter  that has  materially
               affected,  or is  reasonably  likely to  materially  affect,  the
               registrant's internal control over financial reporting; and

    5.    The registrant's other certifying officer and I have disclosed,  based
          on our most recent  evaluation  of  internal  control  over  financial
          reporting,  to the  registrant's  auditors and the audit  committee of
          registrant's board of directors:

          a)   All  significant  deficiencies  and  material  weaknesses  in the
               design or operation of internal control over financial  reporting
               which are reasonably  likely to adversely affect the registrant's
               ability  to  record,  process,  summarize  and  report  financial
               information; and

          b)   Any fraud,  whether or not material,  that involves management or
               other employees who have a significant  role in the  registrant's
               internal control over financial reporting.



Date: September 8, 2004                          /s/ Jerry A. Shore
                                                 -------------------------------
                                                 Jerry A. Shore
                                                 Executive Vice President and
                                                 Chief Financial Officer


                                       16


                                                                      Exhibit 32


      Certification of Chief Executive Officer AND CHIEF FINANCIAL OFFICER
                   Pursuant to Section 18 U.S.C. Section 1350

In connection  with this quarterly  report on Form 10-Q of Fred's,  Inc. each of
the  undersigned,  Michael J. Hayes and Jerry A. Shore,  certifies,  pursuant to
Section 18 U.S.C. Section 1350, that:

     1.   The report fully  complies with the  requirements  of Section 13(a) or
          15(d) of the Securities Exchange Act of 1934; and

     2.   The  information  contained  in this report  fairly  presents,  in all
          material respects,  the financial  condition and results of operations
          of Fred's, Inc.


Date: September 8, 2004                      /s/ Michael J. Hayes
                                             -----------------------------------
                                             Michael J. Hayes
                                             Chief Executive Officer


                                             /s/ Jerry A. Shore
                                             -----------------------------------
                                             Jerry A Shore
                                             Executive Vice President and
                                             Chief Financial Officer









                                       17