Stakeholders Option Grant


                                                                   Exhibit 10.19


                        INCENTIVE STOCK OPTION AGREEMENT

                          PURSUANT TO THE FRED'S, INC.
                          2002 LONG-TERM INCENTIVE PLAN


     FRED'S, INC., a Tennessee corporation,  (the "Company"),  on behalf of its'
self and its' subsidiaries, hereby grants to, <<Combined_Name>>  (the
"Optionee") an option ("Option") to purchase a total of <<TOT_Grant>>  shares of
no par value Class A common stock of the  Company  (the  "Shares"),  at the
price  determined  as  provided herein,  and in all  respects  subject to the
terms,  definitions  and provisions of the 2002 Long-Term  Incentive Plan (the
"Plan")  adopted by Fred's, Inc., which is incorporated herein by reference.

1.   Nature of the Option.  This Option is  intended to be an  "incentive  stock
     option"  within the meaning of section 422 of the Internal  Revenue Code of
     1986,  as amended (the  "Code").  To the extent that any  provision of this
     option  agreement  is  inconsistent  with  treatment  of this  option as an
     incentive stock option, then the provisions of the Code regarding incentive
     stock options will govern and control.

2.   Option Price.  Except as otherwise  provided in Section 8, the option price
     is $ 14.60 for each Share,  which is the fair market value of the Shares on
     the date of grant set forth below ("Date of Grant"),  as  determined by the
     Plan Administrator.

3.   Exercise of Option.  This Option shall be  exercisable  only in  accordance
     with the  provisions of the Plan,  and only by written  notice which shall:

          (a) state the election to exercise the Option, the number of Shares in
     respect of which it is being exercised,  the person in whose name the stock
     certificate or certificates for such Shares is to be registered, his or her
     address  and  Social  Security  Number  (or if more  than one,  the  names,
     addresses and Social Security Numbers of such persons);

          (b) contain such  representations  and  agreements  as to the holder's
     investment  intent  with  respect to such  Shares as may be required by the
     Company pursuant to the Plan or this Agreement;

          (c) be signed by the  person  or  persons  entitled  to  exercise  the
     Option, and if the Option is being exercised by any person or persons other



     than the Optionee, be accompanied by proof, satisfactory to the Company, of
     the right of such person or persons to exercise the Option;

          (d) be in writing and delivered in person or by certified  mail to the
     Secretary of the Company; and

          (e)  be   accompanied  by  payment  in  full   (including   applicable
     withholding  taxes,  if any, as described in Section 9 of this  Agreement).
     Payment of the purchase price shall be in cash, currency or by certified or
     bank cashier's  check, or a combination  thereof pursuant to the provisions
     of the Plan.  Unless the sale of Shares  pursuant  to this  Option has been
     registered  under the Securities Act of 1933 on Form S-8 or successor form,
     the certificate or certificates  for Shares as to which the Option shall be
     exercised shall contain the following  legend:

          "THE SHARES  REPRESENTED BY THIS  CERTIFICATE HAVE NOT BEEN REGISTERED
          UNDER THE SECURITIES ACT OF 1933 AND HAVE BEEN ACQUIRED FOR INVESTMENT
          PURPOSES  ONLY AND NOT WITH A VIEW TO THE  DISTRIBUTION  THEREOF,  AND
          SUCH  SECURITIES  MAY NOT BE SOLD OR  TRANSFERRED  UNLESS SUCH SALE OR
          TRANSFER  IS  REGISTERED  UNDER SUCH ACT OR THE  COMPANY  RECEIVES  AN
          OPINION OF COUNSEL FOR THE HOLDER OF THESE SECURITIES  SATISFACTORY TO
          THE  COMPANY  STATING  THAT SUCH SALE OR  TRANSFER  IS EXEMPT FROM THE
          REGISTRATION REQUIREMENTS OF THE ACT, AND UNLESS SUCH SALE OR TRANSFER
          IS AUTHORIZED UNDER APPLICABLE STATE LAW."



4.   Extent of Exercise.  This Option shall be  exercisable to the extent of 10%
     of the  Shares  covered  hereby if the  Grantee  is still  employed  by the
     Company 12 months  after the grant  date;  exercisable  to the extent of an
     additional  10% of the  shares  covered  hereby  if the  Grantee  is  still
     employed by the Company 24 months after the grant date;  exercisable to the
     extent of an additional  10% of the shares covered hereby if the Grantee is
     still  employed by the Company 36 months after the grant date;  exercisable



     to the  extent of an  additional  10% of the shares  covered  hereby if the
     Grantee is still  employed by the  Company 48 months  after the grant date;
     and  exercisable  to the extent of the remaining 60% of the shares  covered
     hereby (the  balance)  if the  Grantee is still  employed by the Company 60
     months after the grant date;  and if the Company meets an Operating  Profit
     Margin of 5% or greater for the most  recently  completed  fiscal year,  as
     filed with the SEC in Annual Report on Form 10-K, the vesting of the option
     shall  accelerate  from the stated annual vesting  percentage of 10% to 20%
     for that vesting period, and if the vesting is accelerated, that additional
     percentage will be subtracted  from the 5th year vesting amount;  provided,
     however,  in accordance  with Section 422(d) of the Code to the extent that
     the  aggregate  fair market value of stock with respect to which  incentive
     stock  options   (determined   without  regard  to  this   subsection)  are
     exercisable  for the 1st time by any  individual  during any calendar  year
     (under all plans of the  individual's  employer  corporation and its parent
     and  subsidiary  corporations)  exceeds  $100,000,  such  options  shall be
     treated as options which are not incentive stock options.  (As used herein,
     "Operating Profit" shall mean the sum total of Net Sales less Cost of Goods
     Sold and  Selling,  General,  and  Administrative  expenses,  and  Interest
     Expense  derived from  business  operations  as published in the  Company's
     Consolidated  Statements  of Income.  Excluded  from the  determination  of
     Operating Profit will be income or cost items not subject to the control of
     everyday business operations (e.g., income taxes; gain or losses from sales
     of major business  segments,  plants, or other major tangible or intangible
     assets, prior year accounting adjustments;  and changes in major accounting
     methods [such as inventory  valuation]).  As used herein  "Operating Profit
     Margin" shall mean the Operating Profit as a percentage of Net Sales.)

5.   Restrictions on Exercise.  This Option may not be exercised if the issuance
     of such Shares  upon such  exercise  would  constitute  a violation  of any
     applicable  federal or state  securities  laws or other law or  regulation.
     Further,  the non-vested portion of this Option may not be exercised if the
     Optionee has been terminated by the Company for any reason.  As a condition
     to the  exercise of this  Option,  the Company may require the  Optionee to
     make any  representation  and warranty to the Company as may be required by
     any applicable law or regulation or may otherwise by appropriate.

6.   Non-transferability  of  Option.  This  Option  may not be sold,  assigned,
     transferred,  exchanged,  pledged,  hypothecated,  or otherwise encumbered,



     other than by will or by the laws of descent and  distribution.  During the
     lifetime of the Optionee this Option is exercisable only by the Optionee or
     by such person's guardian or legal representative. The terms of this Option
     shall be binding upon the executors, administrators,  heirs, successors and
     assigns of the Optionee.

7.   Term of  Option.  Except as  provided  in this  Section 7 and in  Section 8
     below,  this Option may not be exercised  more than 84 months from the date
     of grant of this  Option  and may be  exercised  during  such  term only in
     accordance with the Plan and the terms of this Agreement. In the event that
     an  Optionee  ceases to be an  employee  of the Company for any cause other
     than Retirement (as defined below), Death or Disability (as defined below),
     the Optionee  shall have the right to exercise this Option during its term,
     at the sole  discretion  of the Plan  Administrator,  within a period of 30
     days after such  termination to the extent that this Option was exercisable
     at the time of  termination,  or within such other  period,  and subject to
     such terms and conditions,  as may be specified by the Plan  Administrator.
     (As used  herein,  the  term  "Retirement"  means  retirement  from  active
     employment  with the  Company on or after age 65, or such  earlier age with
     the express  written  consent for purposes of the Plan of the Company at or
     before  the  time  of  such  retirement,  and the  term  "Retires"  has the
     corresponding  meaning.  As used  herein,  the  term  "Disability"  means a
     condition that, in the judgment of the Plan Administrator,  has rendered an
     Optionee  completely and presumably  permanently  unable to perform any and
     every duty of his or her regular  occupation,  and the term  "Disabled" has
     the  corresponding  meaning).  In the event that an  Optionee  Retires,  or
     becomes  Disabled prior to the expiration of this Option and without having
     fully  exercised this Option,  the Optionee or his or her  Beneficiary  (as
     defined below) shall have the right to exercise this Option during its term
     within a period of (i) one year  after  termination  of  employment  due to
     Retirement,  or  Disability,  or (ii) one year after Death if Death  occurs



     either within one year after termination of employment due to Retirement or
     Disability  or within 30 days after  termination  of  employment  for other
     reasons,  to the  extent  that the option  was  exercisable  at the time of
     Retirement or Disability,  or within such other period, and subject to such
     terms and conditions, as may be specified by the Plan Administrator. In the
     event that an  Optionee  dies while still an  employee  and without  having
     fully vested in this  option,  this option shall vest 100% as of said Death
     and the optionee's  beneficiary  (as defined below) shall have the right to
     exercise  this  option  within a period  of one (1) year  after  Death  and
     subject  to such  terms  and  conditions  as may be  specified  by the Plan
     Administrator.  (As used herein, the term "Beneficiary" means the person or
     persons  designated  in writing by the  Optionee as his or her  Beneficiary
     with respect to this Option; or, in the absence of an effective designation
     or if the  designated  person  or  persons  predecease  the  Optionee,  the
     Optionee's  Beneficiary  shall be the  person or  persons  who  acquire  by
     bequest or inheritance  the Optionee's  rights in respect this Option).  In
     order to be effective,  the  designation  of a Beneficiary  must be on file
     with the Plan  Administrator  before  the  Optionee's  Death,  but any such
     designation may be revoked and a new designation  substituted  therefore at
     any time before the Optionee's Death.  However,  to the extent the exercise
     of this  option,  as provided  in this  Section 7, is not  consistent  with
     treatment of this option as an incentive  stock option under Section 422 of
     the Code, this option will be treated as a non-qualified stock option. (For
     example:  if this option is  exercised  more than 90 days after the date of
     retirement  or  death  ---  the  90 day  time  period  does  not  apply  to
     disability).

8.   Ten Percent  Shareholders.  If the Optionee owns at the Date of Grant stock
     possessing  more than 10 percent of the total combined  voting power of all
     classes  of stock of the  Company  or of a  subsidiary  corporation  of the
     Company, then notwithstanding  anything herein to the contrary,  the option
     price shall be 110 percent of the fair market value (as  determined  by the
     Plan  Administrator)  of the stock  subject  to this  Option at the Date of
     Grant and this Option shall not be  exercisable  after the expiration of 85
     months from the Date of Grant.

9.   Withholding. Prior to the issuance or transfer of Shares under this Option,
     the Optionee shall remit to the Company an amount sufficient to satisfy any
     federal,  state or local  withholding  tax  requirements.  The Optionee may
     satisfy the withholding requirement in whole or in part by electing to have
     the Company  withhold Shares having a value equal to the amount required to
     be  withheld.  The  value of the  Shares to be  withheld  shall be the fair



     market value, as determined by the Plan Administrator,  of the stock on the
     date that the amount of tax to be withheld is determined  (the "Tax Date").
     Such  election  must be made prior to the Tax Date,  must  comply  with all
     applicable  securities law and other legal requirements,  as interpreted by
     the Plan  Administrator,  and may not be made unless approved in advance by
     the Plan Administrator,  in its discretion.  The Company reserves the right
     to  make  whatever  further  arrangements  it  deems  appropriate  for  the
     withholding of any taxes in connection with any transaction contemplated by
     this Agreement or the Plan.

10.  Merger.  This Agreement  supersedes any other  agreement,  written or oral,
     between the parties with respect to the subject matter hereof.

11.  General Restrictions.  This Option is subject to the requirement that if at
     any time the Company shall determine that (i) the listing,  registration or
     qualification  of the Shares subject or related thereto upon any securities
     exchange or under any state or federal law, or (ii) the consent or approval
     of any regulatory  body, or (iii) an agreement by the Optionee with respect
     to the disposition of Shares,  or (iv) the  satisfaction of withholding tax
     or other withholding liabilities,  is necessary or desirable as a condition
     of the issuance or purchase of Shares  hereunder,  this Option shall not be
     exercised  in  whole  or  in  part  unless  such   listing,   registration,
     qualification, consent, approval, agreement, or withholding shall have been
     effected or obtained free of any  conditions not acceptable to the Company.
     Any such restriction affecting this Option shall not extend the time within
     which  this  Option may be  exercised;  and  neither  the  Company  nor its
     directors or officers nor the Plan Administrator  shall have any obligation
     or liability to the Optionee or to a Beneficiary with respect to any Shares
     with  respect to which this Option shall lapse or with respect to which the
     issuance or purchase of Shares shall not be  effected,  because of any such
     restriction.

12.  Restrictive Covenants.

          (a) Definitions. The following terms shall have the following meanings
     in this Section 12:

          (i) "Business"  shall mean the business of operating  discount general
     merchandise stores or pharmacies

          (ii) "Restricted  Period" means the period starting on the date hereof
     and ending upon the latest of (x) six (6) months after any  termination  or
     any expiration and  non-renewal of this  Agreement,  (y) one (1) year after
     the non-appealable conclusion of any litigation between Company and Grantee



     pending at any time during the term hereof and/or the period referred to in
     (x) above.

          (b) Covenant  Not to Compete.  In  consideration  of the grant made by
     Company to Grantee pursuant to this Agreement,  and other good and valuable
     consideration,  receipt of which is hereby acknowledged by Grantee, Grantee
     hereby  covenants to Company that during the  Restricted  Period,  he shall
     not,  except  on  behalf  of  Company  and its  subsidiaries,  directly  or
     indirectly,  in his own capacity or through any other individual,  group or
     legal  entity   ("Person"),   whether  as  employee,   owner,   consultant,
     independent  contractor,   partner,  member,  manager,  officer,  director,
     venturer, agent, through stock ownership, investment of capital, lending of
     money or  property,  rendering  of services,  or  otherwise,  engage in the
     Business in the those  states of the United  States in which the Company is
     doing Business (or has plans to do Business,  known to Grantee) at the time
     of the termination or expiration of this Agreement.

          (c) Restriction on Solicitation. During the Restricted Period, Grantee
     shall not, directly or indirectly, in his own capacity or through any other
     Person

          (i) solicit or contact for business  purposes  any existing  customer,
     supplier, or prospective customer or supplier, of Company or any subsidiary
     for the purpose of competing with the Business,

          (ii) induce, or attempt to induce, any employees at the level of store
     manager or above, agents,  consultants or suppliers of or to Company or any
     subsidiary  to do anything  from which  Grantee is  restricted by reason of
     this Section 12, (iii)  interfere  with existing or proposed  agreements or
     other arrangements,  or knowingly interfere with future agreements or other
     arrangements,  between  Company or any  subsidiary  on the one hand and any
     other  Person  on the  other  hand,  or (iv)  offer or aid  others to offer
     employment  or  engagement  as a  consultant  or agent to anyone  who is an
     employee at the level of store manager or above,  agent or consultant of or
     to Company or any subsidiary.  Notwithstanding  anything to the contrary in
     this  Agreement,  Grantee may engage in  businesses  that are not  related,
     directly or indirectly,  to the Business,  including,  without  limitation,
     selling products and services  unrelated to the Business to Persons who are
     also customers and/or suppliers of Company and/or its subsidiaries.

          (d) Non-Disclosure  and Non-Use.  Without the prior written consent of
     Company,  during the  Restricted  Period  Grantee  shall not,  directly  or



     indirectly,  disclose,  publish or make accessible to any other Person, and
     not make  any  direct  or  indirect  commercial  use of,  any  confidential
     information  relating to the financial  condition,  results of  operations,
     business,  properties,  assets, liabilities, or future prospects of Company
     or any  subsidiary,  customer or supplier  of Company  (including,  without
     limitation,  information  as to store or product  design,  store or product
     specifications,  costs, methods, financial or statistical information about
     Company's  marketing or sales  efforts,  its sources of  supplies,  list of
     vendors,  and contemplated  business actions),  except to those Persons who
     must have such  knowledge in order to perform  responsibilities  hereunder,
     and Grantee  shall ensure that such Persons will  likewise  keep secret and
     not make any direct or indirect commercial use of such information.

          (e)  Equitable  Relief.  Grantee  acknowledges  that a  breach  of the
     covenants  contained  in this  Section 12 may cause  irreparable  damage to
     Company  or its  subsidiaries,  the amount of which  will be  difficult  to
     ascertain,  and  that  the  remedies  at law for any  such  breach  will be
     inadequate.  Accordingly,  Grantee  agrees,  that, in addition to any other
     remedy  which  may be  available  at law or in  equity,  Company  and  each
     subsidiary shall be entitled to specific  performance and injunctive relief
     to prevent any actual,  intended or likely breach. The parties  acknowledge
     that the time,  scope and other  provisions  of this  Section  12 have been
     specifically negotiated by sophisticated  commercial parties and agree that
     all such provisions are reasonable  under the  circumstances.  In the event
     that the  covenants  herein shall be  determined  by any court of competent
     jurisdiction  to be  unenforceable,  such covenants or provisions  shall be
     interpreted  to extend only over the maximum  period of time for which they
     may be enforceable  and/or over the maximum  geographical  area as to which
     they may be enforceable  and/or to the maximum extent in all other respects
     as to which they may be  enforceable,  all as  determined  by such court in
     such  action so as to be  enforceable  to the extent  consistent  with then
     applicable  law.  The  existence  or alleged  existence  of any claim which
     Grantee may have against  Company or any subsidiary  shall not constitute a
     defense or bar to the  enforcement of any of the provisions of this Section
     12 and shall be pursued through separate court action by Grantee.



13.  Rights  of  the  Shareholder.  The  Optionee  shall  have  no  rights  as a
     shareholder  with respect thereto unless and until  certificates for Shares
     are  issued  to him or her,  and the  issuance  of Shares  shall  confer no
     retroactive right to dividends.

14.  Rights to Terminate  Employment.  Nothing in the Plan or in this  Agreement
     shall confer upon any person the right to continue in the employment of the
     Company or affect any right  which the Company  may have to  terminate  the
     employment of such person except as follows:

          (a) The Company  covenants  with the Optionee that any  termination of
     the  Optionee's  employment  by the Company  shall  require one (1) month's
     notice by the Company to the Optionee,  except in cases of "Termination For
     Cause" which can be immediate. "Termination for Cause" reasons include, but
     are not limited to, (i) conviction of a felony, (ii) refusal to perform the
     duties of the Optionee's employment,  (iii) misconduct or negligence in the
     performance of the duties of the Optionee's  employment,  (iv) violation of
     the Optionee's duty of loyalty to the Company, or etc.

          (b) The Optionee  covenants  with the Company that any  resignation of
     the  Optionee's  employment  with the Company shall require one (1) month's
     notice by the Optionee to the Company.

15.  Adjustments.  In the event of any change in the outstanding common stock of
     the   Company,   by   reason   of  a  stock   dividend   or   distribution,
     recapitalization,   merger,   consolidation,    reorganization,   split-up,
     combination, exchange or Shares or the like, the Board of Directors, in its
     discretion, may adjust proportionately the number of Shares subject to this
     Agreement,  and the exercise price hereof,  and may make such other changes
     in as it deems equitable in its absolute  discretion to prevent dilution or
     enlargement  of the rights of the Optionee,  provided  that any  fractional
     Shares resulting from such adjustments shall be eliminated.

16.  Effect on Other  Plans.  Participation  in the Plan  shall not  affect  the
     Optionee's  eligibility  to  participate  in any other benefit or incentive



     plan of the Company. Any awards made pursuant to the Plan shall not be used
     in  determining  the benefits  provided under any other plan of the Company
     unless specifically provided therein.

17.  Optionee Acknowledgement. Optionee acknowledges that a complete copy of the
     Plan is  available  upon  request to the  Company's  Secretary,  and hereby
     accepts  this  Option  subject  to all the  terms and  provisions  thereof.
     Optionee  hereby  agrees  to  accept  as  binding,  conclusive,  and  final
     decisions or  interpretations  of the Plan Administrator upon any questions
     arising under the Plan.


DATE OF GRANT: ___________________, 200__


                                         FRED'S, INC.

                                         By:_______________________________

                                         Its:   Chief Executive Officer
                                             ------------------------------


   Agreed to and accepted this ________ day of ____________, 20__


                                         __________________________________
                                         Signature

                                         __________________________________
                                         Print Name

                                         __________________________________
                                         Social Security Number

VESTING:      10% on __/__/200__
              10% on __/__/200__
              10% on __/__/200__
              10% on __/__/200__
              60% on __/__/200__