UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
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                                  FORM 12b-25

                                                Commission File Number 000-50771
                                                                       ---------

                           NOTIFICATION OF LATE FILING

(Check One):

[X] Form 10-K    [ ] Form 20-F   [ ] Form 11-K   [ ] Form 10-Q    [ ] Form 10-D
[ ] Form N-SAR   [ ] Form N-CSR

         For Period Ended:   December 31, 2004
                           -----------------------------------------------------

[ ]   Transition Report on Form 10-K       [ ]   Transition Report on Form 10-Q
[ ]   Transition Report on Form 20-F       [ ]   Transition Report on Form N-SAR
[ ]   Transition Report on Form 11-K

         For Transition Period Ended: ------------------------------------------

Read attached instruction sheet before preparing form. Please print or type.

     Nothing in  this form shall be  construed  to imply that the Commission has
verified any information contained herein.

     If  the  notification  relates  to a portion of  the filing  checked above,
identify the item(s) to which the notification relates:-------------------------


                                     PART I
                             REGISTRANT INFORMATION

         Name of registrant:
                            BG Financial Group, Inc.
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         Former name if applicable:
                                       N/A
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         Address of principal executive office (street and number):
                        3095 East Andrew Johnson Highway
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         City, state and zip code:
                              Greeneville, TN 37745
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                                     Part II
                             Rule 12b-25 (b) AND (c)

     If the  subject  report  could not be filed  without unreasonable effort or
expense  and  the  registrant  seeks  relief  pursuant  to Rule  12b-25(b),  the
following should be completed. (Check box if appropriate.)

                                       1





[X]     (a)     The reasons  described in reasonable  detail in Part III of this
                form  could  not be eliminated  without unreasonable  effort  or
                expense;

[X]     (b)     The subject annual report, semi-annual report, transition report
                on Form 10-K,  Form 20-F, Form 11-K,  Form N-SAR, or Form N-CSR,
                or  portion thereof,  will be filed  on or before  the fifteenth
                calendar day following  the prescribed due date;  or the subject
                quarterly report  or transition report on Form 10-Q,  or subject
                distribution  report  on Form 10-D,  or portion  thereof will be
                filed  on  or  before  the  fifth  calendar  day  following  the
                prescribed due date; and

[ ]     (c)     The  accountant's  statement or  other exhibit  required by Rule
                12b-25(c) has been attached if applicable.


                                    PART III
                                    NARRATIVE

     State  below in reasonable detail  the  reasons why  the Forms 10-K,  20-F,
11-K, 10-Q,  10-D,  N-SAR,  N-CSR, or the transition  report or portion thereof,
could not be filed within the  prescribed  time period.  (attach extra sheets if
needed.)

The  Registrant's  Annual Report on Form 10-K for the fiscal year ended December
31,  2004 could not be filed  within the  prescribed  time  period  because  the
Registrant  could not  complete  the  preparation  of the  required  information
without  unreasonable  effort and  expense.  The  Registrant's  executive  staff
consists of two full-time  employees.  The passage of the  Sarbanes-Oxley Act of
2002 has significantly  increased the burden on these employees of preparing the
necessary information, which burden is in addition to their responsibilities for
the Registrant's ordinary business operations. As a result, those employees have
not been  able to  prepare  the  necessary  information  to be  included  in the
Registrant's Annual Report on Form 10-K for the year ended December 31, 2004.


                                     Part IV
                                OTHER INFORMATION

     (1)  Name  and  telephone  number  of person to contact  in regard  to this
notification:

      Mark L. Miller                  615                    726-5740
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         (Name)                    (Area Code)           (Telephone Number)

     (2)  Have all other periodic  reports required under Section 13 or 15(d) of
the Securities Exchange Act of 1934 or Section  30 of the Investment Company Act
of  1940 during  the  preceding 12 months  or for such shorter  period that  the
registrant  was  required  to file such  reports  been  filed?  If answer is no,
identify report(s).

                                            [X]   Yes        [ ]   No

         (3) Is it  anticipated  that  any  significant  change  in  results  or
operations  from the  corresponding  period  for the last  fiscal  year  will be
reflected by the  earnings  statements  to be included in the subject  report or
portion thereof?

                                            [ ]   Yes        [X]   No

                                       2



     If so:  attach an explanation  of the anticipated change,  both narratively
and  quantitatively,  and,  if separate,  state  the  reasons  why  a reasonable
estimate of the results cannot be made.



                                   SIGNATURES

                            BG FINANCIAL GROUP, INC.
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                (Name of Registrant as Specified in Its Charter)

has  caused  this  notification to  be  signed on its behalf  by the undersigned
thereunto duly authorized.

                                        By:/s/ J. Robert Grubbs
                                           -------------------------------------
                                           J. Robert Grubbs
                                           President and Chief Executive Officer

Date: March 30, 2005



                                    ATTENTION

     Intentional misstatements or  omissions of fact constitute Federal criminal
violations (see 18 U.S.C. 1001).




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