PRESTIGE BRANDS HOLDINGS COMPLETES ACQUISITION
OF DENTAL CONCEPTS, LLC

     Irvington,  New York,  November 14,  2005--Prestige  Brands Holdings,  Inc.
(PBH-NYSE)  today  announced that it has completed the purchase of the assets of
Dental  Concepts,  LLC, a marketer of  therapeutic  oral care  products  sold in
retail outlets throughout the United States and Canada.

     On September 19, 2005,  Prestige  announced it had entered into a Letter of
Intent for the purchase of all of the assets of Dental Concepts,  LLC.  Prestige
said it  expected  to close in the fall of 2005,  subject  to  confirmatory  due
diligence. The acquisition was completed on November 9, 2005 at a purchase price
of  approximately  $30.5 million.  Prestige  purchased the Company from Hamilton
Investment  Partners,  LLC, a New York  investment  firm,  and other  investors.
Sewaya Segalas & Co., LLC a leading consumer products  investment  banking firm,
served as financial advisor to Prestige on this transaction.

     The brands included in the acquisition are The Doctor's(R) Nightguard,  the
#1  over-the-counter  dental  protector for night time teeth  grinding;  and The
Doctor's(R)  Brush  Picks  and  The  Doctor's(R)   Orapik,  both  of  which  are
over-the-counter interproximal cleaning devices. Trailing twelve month net sales
for Dental Concepts were approximately  $14.8 million.  The Doctor's  Nightguard
accounts  for  more  than  half  of  the  revenue.   Prestige  anticipates  this
acquisition  will be modestly  accretive to earnings per share this fiscal year.

     Commenting on the completion of the Company's second important  transaction
this year, Peter C. Mann, Chairman and Chief Executive Officer said, "This is an
excellent  acquisition  for the Company.  We've added a growing  business to the
Prestige portfolio, one with good distribution,  and synergies in several areas.
Importantly,  we believe we can add meaningful  value to these brands and to the
Company".

     In October,  Prestige  completed  the  acquisition  of Chore  Boy(R)  brand
cleaning pads, scrubbing sponges and non-metal soap pads from Reckitt Benckiser,
Inc. at a purchase price of $22, 250,000. In combination, these two acquisitions
are  expected to add  approximately  $30 million in new annual  revenues.

About Prestige Brands

     Prestige Brands,  Inc. markets and distributes brand name  over-the-counter
drug, personal care and household products sold throughout the United States and
Canada. Key brands include Chloraseptic(R) sore throat relief products; Compound
W(R) wart remover;  New Skin(R) liquid bandage;  Clear eyes(R) and Murine(R) eye
care  products;   Little  Remedies(R)  pediatric   over-the-counter   healthcare
products;  Cutex(R) nail polish remover, Comet(R) and Spic and Span(R) household
cleaning products, and other well recognized brands.

     All  statements,  other than statements of historical fact included in this
release, are forward-looking  statements, as that term is defined in the Private
Securities Litigation Reform Act of 1995.  Forward-looking  statements generally
can  be  identified  by  the  used  of   forward-looking   terminology  such  as
"assumptions,"  "target," "guidance,"  "outlook," "plans,"  "projection," "may,"
"will,"  "would,"  "expect,"  "intend,"  "estimate,"   "anticipate,"  "believe,"
"potential,"  or  "continue"  (or the negative or other  derivatives  of each of
these terms) or similar terminology.  There are certain factors that could cause
actual  results  to differ  materially  from  those  anticipated  by some of the
statements made.  These include:  (1) the ability to achieve business plans; (2)
successfully  executing,  managing and  integrating  key  acquisitions;  (3) the
ability to manage and maintain key  customer  relationships;  (4) the ability to
maintain key manufacturing  and supply sources;  (5) the ability to successfully
manage regulatory,  tax and legal matters (including product liability matters),
and to resolve  pending  matters  within current  estimates;  (6) the ability to
successfully  manage  increases in the prices of raw materials  used to make the
Company's  products;  (7) the  ability  to stay close to  consumers  in a era of
increased media  fragmentation;  and (8) the ability to stay on the leading edge
of innovation.  For additional  information  concerning factors that could cause
actual results to materially differ from those projected herein, please refer to
our most recent 10K, 10Q and 8K reports.

Contact: Dean Siegal
914-524-6819