As filed with the Securities and Exchange Commission on January 24, 1997
                                           Registration No. 33-
- ---------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM S-8
                             REGISTRATION STATEMENT
                                      under
                           THE SECURITIES ACT OF 1933


                         T. ROWE PRICE ASSOCIATES, INC.
             (Exact name of registrant as specified in its charter)

                              100 East Pratt Street
                            Baltimore, Maryland 21202
Maryland                     (Address of principal             52-0556948
(State or other                executive offices)              (I.R.S.
jurisdiction of                                                Employer
incorporation or                                               Identification
 organization)                                                 No.)
                          T. ROWE PRICE ASSOCIATES INC.
                            1996 STOCK INCENTIVE PLAN
                            (Full title of the plan)

        GEORGE A. ROCHE                                  Copy to:
        T. Rowe Price Associates, Inc.              HENRY D. KAHN
        100 East Pratt Street                       Piper & Marbury L.L.P.
        Baltimore, Maryland  21202                  36 South Charles Street
        (410) 345-2099                              Baltimore, Maryland  21201
                                                    (410) 576-1686

                      (Name, address and telephone number,
                   including area code, of agent for service)


                         CALCULATION OF REGISTRATION FEE
- --------------------------------------------------------------------------------
Title of            Amount       Proposed maxi-   Proposed maxi-   Amount of
securities to       to be        mum offering     mum aggregate    registration
be registered       registered   price per share  offering price   fee
- -------------       ----------   ---------------  --------------   ---

Common Stock        8,000,000    $43.125*        $345,000,000     $104,546
(par value
$.20 per share)

- --------------------------------------------------------------------------------
*Computed in accordance  with Rule  457(h)(1) and (c) based on the closing price
of the registrant's common stock on January 22, 1997.





                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

     The information  required by Part I, to the extent applicable,  is included
in documents sent or given to the  participants in the 1996 Stock Incentive Plan
of T. Rowe Price Associates, Inc. (the "Company") pursuant to Rule 428.

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT


ITEM 3.  INCORPORATION OF DOCUMENTS BY REFERENCE.
         ----------------------------------------

     The following  documents have been filed by the Company with the Securities
and Exchange Commission and are incorporated herein by reference:

     (a) The Company's  Annual  Report on Form 10-K for the year ended  December
31, 1995;

     (b) All other  reports  filed  pursuant  to  Section  13(a) or 15(d) of the
Securities  Exchange  Act of  1934  since  December  31,  1995,  the  end of the
Company's fiscal year covered by the report referred to in (a) above; and

     (c) the  description  of the Company's  common  stock,  par value $0.20 per
share contained in its Registration Statement on Form S-1 (File No. 33-3398), as
amended by Amendment No. 1 on Form 8-A/A (File No. 0-14282).

     All documents filed by the Company  pursuant to Sections  13(a),  13(c), 14
and 15(d) of the Securities  Exchange Act of 1934 subsequent to the date of this
Registration  Statement  and prior to the filing of a  post-effective  amendment
which indicates that all securities  offered have been sold or which deregisters
all  securities  then  remaining  unsold shall be deemed to be  incorporated  by
reference into this Registration Statement and to be a part hereof from the date
of filing of such documents.

ITEM 4.  DESCRIPTION OF SECURITIES.
         -------------------------

     Not applicable  because the class of securities to be offered is registered
under Section 12 of the Securities Exchange Act of 1934.




ITEM 5.  INTERESTS OF NAMED EXPERTS AND COUNSEL.
         --------------------------------------

     Certain legal  matters in connection  with the issuance of the Common Stock
offered by this Registration  Statement are being passed upon for the Company by
Piper & Marbury L.L.P. of Baltimore, Maryland.

ITEM 6.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.
         -----------------------------------------

     Directors  and officers of the Company are  indemnified  to the full extent
provided by Section 2-418 of the Corporations  and  Associations  Article of the
Annotated  Code  of  Maryland,  and  under  Article  EIGHTH,  Section  7 of  the
Registrant's charter.

     As permitted under  Subsection (k) of Section 2-418 of the Corporations and
Associations  Article  of the  Annotated  Code  of  Maryland,  the  Company  has
purchased  and  maintains  insurance  on behalf of its  directors  and  officers
against any  liability  asserted  against such  directors  and officers in their
capacities  as such whether or not the Company would have the power to indemnify
such persons under the provisions of the Maryland law governing indemnification.

     Section 2 of the 1996 Stock Incentive Plan, "Administration," provides that
no member of the Board of Directors or of the committee designated to administer
the Plan  "shall be liable for any action or  determination  made in good faith,
nor for any matter as to which the  Company's  charter  limits the  liability of
directors."  Such  committee  members  are  entitled  to   indemnification   and
reimbursement  in the manner  provided in the  Company's  charter and by-laws in
addition to coverage under any directors' and officers'  liability  insurance in
effect from time to time.

     As permitted by Maryland Law,  Article  Eighth,  Section 8 of the Company's
Charter limits the monetary liability of the Company's directors and officers to
the Company and its stockholders to the maximum extent permitted by Maryland law
in effect from time to time. Section 8 of Article Eighth provides as follows:

     Section  8. To the  fullest  extent  permitted  by  Maryland  statutory  or
decisional  law,  as  amended or  interpreted,  no  director  or officer of this
Corporation  shall be personally  liable to the Corporation or its  stockholders
for money damages.  No amendment or repeal of any of its provisions  shall limit
or  eliminate  the  benefits  provided  to  directors  and  officers  under this
provision  with  respect to any act or  omission  which  occurred  prior to such
amendment or repeal.

ITEM 7.  EXEMPTION FROM REGISTRATION CLAIMED.
         -----------------------------------

         Not applicable.



ITEM 8.  EXHIBITS.
         --------

Exhibit
Number            Description
- ------            -----------

         4.1      1996 Stock  Incentive  Plan of the Company  (incorporated  by
                  reference from the registrant's definitive proxy statement for
                  the annual meeting of stockholders held on April 12, 1996).

         4.2      Form of Incentive Stock Option Agreement.

         4.3      Form of Non-Qualified Stock Option Agreement.

         5.1      Opinion of Piper & Marbury  L.L.P., as to the legality of the
                  securities being offered (includes Consent of Counsel).

         23.1     Consent  of Piper & Marbury L.L.P. (included  in the  opinion
                  filed as Exhibit 5.1 to this Registration Statement).

         23.2     Consent of Price Waterhouse LLP.

         24       Power of Attorney.

ITEM 9.  UNDERTAKINGS.
         ------------

     The undersigned registrant hereby undertakes:

     (1) To file,  during any period in which  offers or sales are being made, a
post-effective amendment to this registration statement:

        (i) To include any prospectus required by section 10(a)(3) of Securities
Act of 1933;

        (ii) To reflect in the  prospectus any facts or events arising after the
effective date of the registration statement (or the most recent post-effective
amendment  thereof)  which,   individually   or  in  the  aggregate,  represent
fundamental  change in the information set  forth in the registration statement.
Notwithstanding the foregoing, any increase  or decrease in volume of securities
offered (if the total dollar value of  securities  offered would not exceed that
which was registered)  and  any  deviation  from  the  low  or  high  and of the
estimated maximum  offering  range  may  be  reflected in the form of prospectus
filed with the  Commission  pursuant  to Rule 424(b) if, in the  aggregate,  the
changes in volume and price  represent  no more than a 20 percent  change in the
maximum  aggregate  offering price set forth in the "Calculation of Registration
Fee" table in the effective registration statement;




         (iii) To include any material  information with respect to the plan of
distribution  not  previously  disclosed  in the registration  statement or any
material change to such information in the registration statement.

Provided,  however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if the
registration  statement  is on  Form  S-3,  Form  S-8,  or  Form  F-3,  and  the
information  required  to be  included in a  post-effective  amendment  by those
paragraphs  is  contained  in periodic  reports  filed with or  furnished to the
Commission by the  registrant  pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934 that are  incorporated  by  reference  in the  registration
statement.


     (2) That, for the purpose of determining any liability under the Securities
Act of 1933,  each  such  post-effective  amendment  shall be deemed to be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

     (3) To remove from registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

     The  undersigned   registrant  hereby  undertakes  that,  for  purposes  of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual  report  pursuant to section  13(a) or section 15(d) of the
Securities  Exchange  Act of 1934  (and,  where  applicable,  each  filing of an
employee  benefit  plan's  annual  report  pursuant  to  section  15(d)  of  the
Securities  Exchange  Act of 1934)  that is  incorporated  by  reference  in the
registration  statement  shall  be  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors,  officers and controlling  persons of the
registrant pursuant to the foregoing  provisions,  or otherwise,  the registrant
has been advised that in the opinion of the Securities  and Exchange  Commission
such  indemnification  is against  public policy as expressed in the Act and is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities  (other than the payment by the registrant of expenses incurred
or paid by a director,  officer or  controlling  person of the registrant in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.



                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-8 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Baltimore, and the State of Maryland on this 28th day
of January, 1997.

                                       T. ROWE PRICE ASSOCIATES, INC.


                                       By:  /s/ George J. Collins
                                            --------------------------
                                            George J. Collins
                                            President, Chief Executive
                                            Officer and Managing Director


     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
registration  statement  has been signed below by the  following  persons in the
capacities and on the date indicated.


Principal Executive Officer:

/s/ George J. Collins                                  Date:  January 24, 1997
- ---------------------
  George J. Collins              President, Chief
                                 Executive Officer
                                 and Managing
                                 Director


Principal Financial Officer:

/s/ George A. Roche                                    Date:  January 24, 1997
- -------------------
  George A. Roche                Managing
                                 Director and
                                 Chief Financial Officer


Principal Accounting Officer:

/s/ Alvin M. Younger, Jr.                              Date:  January 24, 1997
- -------------------------
  Alvin M. Younger, Jr.          Managing Director
                                 Treasurer and
                                 Secretary






A Majority of the Board of Directors:

George J. Collins,  Henry H. Hopkins, James A.C. Kennedy, John H. Laporte, James
S. Riepe, William T. Reynolds, George A. Roche, and M. David Testa.


By:  /s/ George A. Roche        For himself      Date:  January 24, 1997
     -------------------        and as
     George A. Roche            Attorney-in-Fact
                                            


EXHIBIT INDEX

Exhibit
Number      Description                                            Page Number
- ------      -----------                                            -----------

4.1       1996 Stock Incentive Plan of the Company
          incorporated  by reference from the registrant's
          definitive proxy statement for the annual meeting of
          stockholders held on April 12, 1996).                            

4.2       Form of Incentive Stock Option Agreement.                        9 

4.3       Form of Non-Qualified Stock Option Agreement.                   18

5.1       Opinion of Piper & Marbury L.L.P., as to the legality
          of the securities being offered (includes Consent of Counsel).  27

23.1      Consent of Piper & Marbury L.L.P. (included in the opinion      27
          filed as Exhibit 5.1 to this Registration Statement).

23.2      Consent of Price Waterhouse LLP.                                28

24        Power of Attorney.                                              29