T. ROWE PRICE ASSOCIATES, INC.

                                Power of Attorney

     KNOW ALL MEN BY THESE PRESENTS, that the undersigned directors and officers
of T. Rowe Price  Associates,  Inc.,  a  Maryland  corporation,  constitute  and
appoint George J. Collins, George A. Roche, and Alvin M. Younger, Jr. or any one
of them,  the true and lawful agents and  attorneys-in-fact  of the  undersigned
with full power and authority in said agents and  attorneys-in-fact,  and in any
one or more of them, to sign for the  undersigned in their  respective  names as
directors  and  officers  of T. Rowe  Price  Associates,  Inc.,  a  Registration
Statement  on Form  S-8  (or  other  appropriate  form)  to be  filed  with  the
Securities  and Exchange  Commission  under the  Securities  Act of 1933 and any
amendment or supplement to such registration  statement  relating to the sale of
common stock under the T. Rowe Price Associates, Inc. 1996 Stock Incentive Plan.
We hereby  confirm all acts taken by such agents and  attorneys-in-fact,  or any
one or more of them, as herein authorized.


DATED:   January 24, 1997




                                    /s/ George J. Collins
                                    ---------------------
                                    George J. Collins,
                                    Principal Executive Officer and Director


                                    /s/ George A. Roche
                                    -------------------
                                    George A. Roche,
                                    Principal Financial Officer and Director


                                    /s/ Alvin M. Younger, Jr.
                                    -------------------------
                                    Alvin M. Younger, Jr.
                                    Principal Accounting Officer


George J.  Collins,  Henry H.  Hopkins,  James A.C.  Kennedy,  John H.  Laporte,
William T. Reynolds, James S. Riepe, George A. Roche, and M. David Testa.



                                   /s/ Henry H. Hopkins
                                   --------------------
                                   Henry H. Hopkins


                                   /s/ James A.C. Kennedy
                                   ----------------------
                                   James A.C. Kennedy


                                   /s/ John H. Laporte
                                   -------------------
                                   John H. Laporte


                                   /s/ William T. Reynolds
                                   -----------------------
                                   William T. Reynolds


                                   /s/ James S. Riepe
                                   ------------------
                                   James S. Riepe


                                   /s/ M. David Testa
                                   ------------------
                                   M. David Testa