As filed with the Securities and Exchange Commission on November 15, 1999
                           Registration No. _________


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM S-8

                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                         T. ROWE PRICE ASSOCIATES, INC.
             (Exact name of registrant as specified in its charter)

           Maryland                                       52-0556948
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
 Incorporation or organization)


       100 East Pratt Street
        Baltimore, Maryland                                   21202
(Address of principal executive offices)                   (Zip Code)

         T. ROWE PRICE ASSOCIATES, INC. 1998 DIRECTOR STOCK OPTION PLAN
                              (Full title of plan)

   (Name, address and telephone
   number of agent for service)                         (Copy to:)
          George A. Roche                       Robert W. Smith, Jr., Esquire
   T. Rowe Price Associates, Inc.           Piper Marbury Rudnick & Wolfe L.L.P.
       100 East Pratt Street                       36 South Charles Street
     Baltimore, Maryland 21202                    Baltimore, Maryland 21201
          (410) 345-2099                              (410) 539-2530





                         CALCULATION OF REGISTRATION FEE

===================================================================================================================
                                                                                      
                                                              Proposed           Proposed
                                            Amount            Maximum             Maximum           Amount of
                                            to be             Offering           Aggregate         Registration
Title of Securities to be Registered      Registered     Price Per Unit(2)   Offering Price(2)         Fee
- ------------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------------===================
Common Stock (par value $0.20             400,000(1)           $35.94           $14,376,000           $3,997
per share)
===================================================================================================================


(1) In  addition,  pursuant  to Rule 416 under the  Securities  Act of 1933,  as
amended (the  "Securities  Act"),  this  Registration  Statement  also covers an
indeterminate  number of shares of Common Stock that may be offered or issued by
reason of stock splits, stock dividends or similar transactions.

(2) Estimated  solely for purposes of calculating the  registration fee pursuant
to Rule 457(c) and (h) under the Securities Act. The proposed  maximum  offering
price per share, proposed maximum aggregate offering price and the amount of the
registration  fee are based on the average of the high and low prices of T. Rowe
Price  Associates,  Inc.  Common Stock reported on the Nasdaq National Market on
November 11, 1999 (i.e., $35.94).





                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

     The information  required by Part I, to the extent applicable,  is included
in documents sent or given to the participants in the T. Rowe Price  Associates,
Inc. 1998 Director  Stock Option Plan pursuant to Rule 428 under the  Securities
Act of 1933, as amended.

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3.  Incorporation of Documents by Reference.

     The following  documents have been filed by T. Rowe Price Associates,  Inc.
(the "Company") with the Securities and Exchange  Commission (the  "Commission")
and are incorporated herein by reference:

         (a)      The  Company's  Annual  Report on Form 10-K for the year ended
                  December 31, 1998, and Quarterly Reports on Forms 10-Q for the
                  quarters ended March 31 1999,  June 30, 1999 and September 30,
                  1999;

         (b)      All other reports filed pursuant to Sections 13(a) or 15(d) of
                  the  Securities  Exchange Act of 1934,  as amended  ("Exchange
                  Act"), since December 31, 1998; and

         (c)      Description  of  Common  Stock  of the  Company  contained  or
                  incorporated  in  the  registration  statements  filed  by the
                  Company  under the Exchange Act,  including any  amendments or
                  reports filed for the purpose of updating such description.

     All  documents  subsequently  filed  by the  Company  with  the  Commission
pursuant to Sections  13(a),  13(c),  14 and 15(d) of the Exchange Act, prior to
the filing of a  post-effective  amendment  which  indicates that all securities
offered have been sold or which  deregisters  all securities  remaining  unsold,
shall be deemed to be incorporated by reference into this Registration Statement
and to be a part of this Registration  Statement from the date of filing of such
documents.

Item 4.  Description of Securities.

     Not applicable  because the class of securities to be offered is registered
under Section 12 of the Securities Exchange.

Item 5.  Interests of Named Experts and Counsel.

     None.

Item 6.  Indemnification of Directors and Officers.

     Directors  and officers of the Company are  indemnified  to the full extent
provided by Section 2-418 of the Corporations  and  Associations  Article of the
Annotated Code of Maryland, and under Article Eighth, Section 7 of the Company's
Charter.


     As permitted under  Subsection (k) of Section 2-418 of the Corporations and
Associations  Article  of the  Annotated  Code  of  Maryland,  the  Company  has
purchased  and  maintains  insurance  on behalf of its  directors  and  officers
against any  liability  asserted  against such  directors  and officers in their
capacities  as such whether or not the Company would have the power to indemnify
such persons under the provisions of the Maryland law governing indemnification.

     As permitted by Maryland law,  Article  Eighth,  Section 8 of the Company's
Charter limits the monetary liability of the Company's directors and officers to
the Company and its stockholders to the maximum extent permitted by Maryland law
in effect from time to time. Section 8 of Article Eighth provides as follows:

     Section  8. To the  fullest  extent  permitted  by  Maryland  statutory  or
     decisional law, as amended or  interpreted,  no director or officer of this
     Corporation   shall  be  personally   liable  to  the  Corporation  or  its
     stockholders  for  money  damages.  No  amendment  or  repeal of any of its
     provisions shall limit or eliminate the benefits  provided to directors and
     officers  under this  provision  with respect to any act or omission  which
     occurred prior to such amendment or repeal.

Item 7.  Exemption from Registration Claimed.

     Not applicable.

Item 8.  Exhibits.

EXHIBIT
NUMBER    DESCRIPTION
- -------   -----------

4.1       T. Rowe  Price  Associates,  Inc.  1998  Director  Stock  Option  Plan
          (incorporated  by  reference  from  the  Company's   definitive  proxy
          statement for the annual meeting of the stockholders held on April 16,
          1998)

4.2       Form of Non-Qualified Stock Option Agreement

5.0       Opinion of Piper Marbury Rudnick & Wolfe L.L.P., as to the legality of
          the securities being offered (includes Consent of Counsel)

23.1      Consent  of Piper  Marbury  Rudnick & Wolfe  L.L.P.  (included  in the
          opinion filed as Exhibit 5.0 to this Registration Statement)

23.2      Consent of Independent Accountants

24.0      Powers of Attorney

Item 9.  Undertakings.

     The undersigned Company hereby undertakes:




          (1) To file,  during  any  period  in which  offers or sales are being
     made, a post-effective amendment to this Registration Statement:

               (i) To include any prospectus required by Section 10(a)(3) of the
          Securities Act of 1933, as amended;

               (ii) To reflect  in the  prospectus  any facts or events  arising
          after the effective  date of the  Registration  Statement (or the most
          recent post-effective amendment thereof) which, individually or in the
          aggregate, represent a fundamental change in the information set forth
          in this Registration Statement;

               (iii) To include any  material  information  with  respect to the
          plan of  distribution  not  previously  disclosed in the  Registration
          Statement  or  any  material   change  to  such   information  in  the
          Registration Statement.

          Paragraphs  (l)(i) and (l)(ii)  above do not apply if the  information
     required to be included in a  post-effective  amendment by those paragraphs
     is contained in periodic  reports filed by the Company  pursuant to Section
     13 or  Section  15(d)  of the  Securities  Exchange  Act of 1934  that  are
     incorporated by reference in this Registration Statement.

          (2) That,  for the  purpose of  determining  any  liability  under the
     Securities  Act of 1933,  as amended,  each such  post-effective  amendment
     shall  be  deemed  to be a  new  registration  statement  relating  to  the
     securities  offered  therein,  and the offering of such  securities at that
     time shall be deemed to be the initial bona fide offering thereof.

          (3) To remove from registration by means of a post-effective amendment
     any  of  the  securities  being  registered  which  remain  unsold  at  the
     termination of the offering.

     The undersigned Company hereby undertakes that, for purposes of determining
any liability  under the Securities Act of 1933, as amended,  each filing of the
Company's  annual report  pursuant to Section  13(a) or 15(d) of the  Securities
Exchange Act of 1934 (and, where applicable,  each filing of an employee benefit
plan's annual report pursuant to Section 15(d) of the Securities Exchange Act of
1934) that is incorporated by reference in the  Registration  Statement shall be
deemed to be a new  Registration  Statement  relating to the securities  offered
therein,  and the offering of such securities at that time shall be deemed to be
the initial bona fide offering thereof.

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933,  as amended,  may be permitted to directors,  officers and  controlling
persons of the Company pursuant to the foregoing provisions,  or otherwise,  the
Company has been  advised  that in the opinion of the  Securities  and  Exchange
Commission such indemnification is against public policy as expressed in the Act
and is, therefore,  unenforceable. In the event that a claim for indemnification
against  such  liabilities  (other  than the  payment by the Company of expenses
incurred or paid by a director,  officer or controlling person of the Company in
the  successful  defense of any action,  suit or proceeding) is asserted by such
director,  officer or controlling person in connection with the securities being
registered,  the Company  will,  unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.





                                   SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, as amended, the
Company certifies that it has reasonable grounds to believe that it meets all of
the  requirements  for filing on Form S-8 and has duly caused this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the City of  Baltimore,  State of  Maryland,  on the 10th day of
November, 1999.

                                   T. ROWE PRICE ASSOCIATES, INC.



                                   By: /s/ George A. Roche
                                       ----------------------------
                                           George A. Roche
                                           Chairman of the Board of Directors,
                                           President and Managing Director


Pursuant to the  requirements  of the Securities  Act of 1933, as amended,  this
Form S-8 Registration  Statement has been signed by the following persons in the
capacities and on the date indicated.


                                                                                            

Signature                                                    Title                                       Date
- ---------                                                    -----                                       ----

Principal Executive Officer:


/s/  George A. Roche                          Chairman of the Board of Directors,                  November 10, 1999
- -----------------------------                   President and Managing Director
     George A. Roche



Principal Financial and Accounting Officer:


/s/  Alvin M. Younger, Jr.                Managing Director, Chief Financial Officer,              November 10, 1999
- -----------------------------                       Treasurer and Secretary
     Alvin M. Younger, Jr.


A Majority of the Board of Directors:

James E.  Halbkat,  Jr.,  Donald B.  Hebb,  Jr.,  Henry H.  Hopkins,  James A.C.
Kennedy,  John H. Laporte,  Richard L. Menschel,  William T. Reynolds,  James S.
Riepe, George A. Roche, Brian C. Rogers,  Robert L. Strickland,  M. David Testa,
Philip C. Walsh and Anne Marie Whittemore


By:  /s/ George A. Roche                       For himself and as Attorney-in-Fact                  November 10, 1999
     ------------------------
       George A. Roche





                                  EXHIBIT INDEX

                                                                              
EXHIBIT
NUMBER    DESCRIPTION                                                                 PAGE

4.1       T. Rowe  Price  Associates,  Inc.  1998  Director  Stock  Option  Plan       N/A
          (incorporated  by  reference  from  the  Company's   definitive  proxy
          statement for the annual meeting of the stockholders held on April 16,
          1998)

4.2       Form of Non-Qualified Stock Option Agreement                                  7

5.0       Opinion of Piper Marbury Rudnick & Wolfe L.L.P., as to the legality of       12
          the securities being offered (includes Consent of Counsel)

23.1      Consent  of Piper  Marbury  Rudnick & Wolfe  L.L.P.  (included  in the       12
          opinion filed as Exhibit 5.0 to this Registration Statement)

23.2      Consent of Independent Accountants                                           13

24.0      Powers of Attorney                                                           14