UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended April 30, 1997 OR [ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _______________ to ________________. Commission File No.: 0-23434 HIRSCH INTERNATIONAL CORP. (Exact name of registrant as specified in its charter) Delaware 11-2230715 (State or other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) 200 Wireless Boulevard, Hauppauge, New York 11788 (Address of principal executive offices) Registrant's telephone number, including area code: (516) 436-7100 Check whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [x] No [ ] Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date: Class of Number of Common Equity Shares Class A Common Stock, 6,583,098 par value $.01 Class B Common Stock, 2,732,249 par value $.01 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS The following discussion and analysis contains forward-looking statements which involve risks and uncertainties. When used herein, the words "anticipate", "believe", "estimate" and "expect" and similar expressions as they relate to the Company or its management are intended to identify such forward-looking statements. The Company's actual results, performance or achievements could differ materially from the results expressed in or implied by these forward-looking statements. Factors that could cause or contribute to such differences should be read in conjunction with, and is qualified in its entirety by, the Company's Consolidated Financial Statements, including the Notes thereto. Historical results are not necessarily indicative of trends in operating results for any future period. Results of Operations The following table presents certain income statement items expressed as a percentage of total revenue for the three months ended April 30, 1997 and 1996. Quarter Ended April 30, 1997 1996 Net sales 97.6% 96.7% Interest income related to sales-type leases 2.4% 3.3% _____ _____ Total revenue 100.0% 100.0% Costs of goods sold 63.8% 63.3% Selling, general and administrative expenses 23.4% 23.2% Interest expense, net 0.9% 0.3% Other income, net (0.1%) (0.3%) _____ _____ Income before income taxes 12.0% 13.5% Provision for income taxes 5.1% 5.5% _____ _____ Net income 6.9% 8.0% ===== ===== Three months ended April 30, 1997 as Compared to the three months ended April 30, 1996 Net Sales. Net sales for three months ended April 30, 1997 were $37,145,000, an increase of $13,277,000, or 55.6%, compared to $23,868,000 for the three months ended April 30, 1996. Approximately $10,760,000 of such increase was due to the sale of embroidery machinery for the three months ended April 30, 1997. The Company believes that this increase is the result of the continued strong demand for embroidered products, the expansion into new territories acquired through recent acquisitions (See Note 4), the creation of new embroidery applications and markets and the continued strength of "embroidery entrepreneurs" as a growing segment of the marketplace. Additionally, technological advances and innovations in embroidery equipment have opened up new marketing opportunities. The Company's revenues have also grown in large part as a result in the growth in sales of the singlehead embroidery machine. Singlehead embroidery machines and multihead embroidery machines represented 46.4% and 53.6%, respectively, of the number of embroidery machines sold during the three months ended April 30, 1997 as compared to 43.3% and 56.7% for the three months ended April 30, 1996, respectively. Revenue from the sale of the Company's computer hardware and software, parts, service, used machines, application software and embroidery supplies for the three months ended April 30, 1997 aggregated approximately $5,931,000, an increase of approximately 73.7% as compared to $3,414,000 for the three months ended April 30, 1996. This increase is primarily attributable to the increase in machine revenues. 13 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. HIRSCH INTERNATIONAL CORP. Registrant By: \s\ Henry Arnberg --------------------------------------------- Henry Arnberg, President and Chief Executive Officer By: \s\ Kenneth Shifrin ---------------------------------------------- Kenneth Shifrin, Chief Financial Officer Dated: June 13, 1997 18