<ARTICLE>                     5
<CIK>                         0000915909
<NAME>                        HIRSCH INTERNATIONAL CORP.
<MULTIPLIER>                    1,000

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>               JAN-31-2000
<PERIOD-START>                  FEB-01-1999
<PERIOD-END>                    OCT-31-1999
<CASH>                          636
<SECURITIES>                    0
<RECEIVABLES>                   24,475
<ALLOWANCES>                    (4,428)
<INVENTORY>                     27,224
<CURRENT-ASSETS>                59,753
<PP&E>                          14,207
<DEPRECIATION>                  (7,442)
<TOTAL-ASSETS>                  89,648
<CURRENT-LIABILITIES>           14,583
<BONDS>                         0
<PREFERRED-MANDATORY>           0
<PREFERRED>                     0
<COMMON>                        95
<OTHER-SE>                      65,538
<TOTAL-LIABILITY-AND-EQUITY>    89,648
<SALES>                         64,960
<TOTAL-REVENUES>                67,714
<CGS>                           45,242
<TOTAL-COSTS>                   28,590
<OTHER-EXPENSES>                (386)
<LOSS-PROVISION>                0
<INTEREST-EXPENSE>              1,010
<INCOME-PRETAX>                 (6,742)
<INCOME-TAX>                    2,435
<INCOME-CONTINUING>             (4,395)
<DISCONTINUED>                  0
<EXTRAORDINARY>                 0
<CHANGES>                       0
<NET-INCOME>                    (4,395)
<EPS-BASIC>                   0.47
<EPS-DILUTED>                   0.47