SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

                                (Amendment No. )

Filed by the Registrant [x]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[x]   Preliminary Proxy Statement

[ ]   Confidential,  for  Use  of  the  Commission   Only   (as   permitted   by
      Rule 14a-6(e)(2))

[ ]   Definitive Proxy Statement

[ ]   Definitive Additional Materials

[ ]   Soliciting Material Pursuant to 240.14a-11(c) or 240.14-12

                      Dallas Gold And Silver Exchange, Inc.
                (Name of Registrant as Specified In Its Charter)

Payment of Filing Fee (Check the appropriate box):

[x]   No fee required

[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11

       1) Title of each class of securities to which transaction applies:_______

       2) Aggregate number of securities to which transaction applies:__________

       3) Per unit price or other  underlying  value of transaction  computed to
Exchange  Act Rule  0-11  (Set  forth the  amount  on which  the  filing  fee is
calculated and state how it was determined):____________________________________

       4) Proposed maximum aggregate value of transaction:______________________

       5) Total fee paid: ______________________________________________________

[ ]   Fee paid previously with preliminary materials.
[ ]   Check  box  if  any  part of the fee is offset as provided by Exchange Act
Rule  0-11(a)(2)  and identify the filling for which the offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

       1) Amount Previously Paid:_________________________________
       2) Form, Schedule or Registration No.:_____________________
       3) Filing Party; __________________________________________
       4) Date Filed: ____________________________________________




                                PRELIMINARY COPY
                                ----------------

                      DALLAS GOLD AND SILVER EXCHANGE, INC.


                                ----------------


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                            To be held June 25, 2001



Notice is hereby given that the Annual  Meeting of  Shareholders  of Dallas Gold
and Silver Exchange, Inc. will be held on Monday, June 25, 2001, at 6:00 P.M. at
the Company's  executive offices at 2817 Forest Lane,  Dallas,  Texas 75234, for
the purpose of considering and voting upon:

       1.     The election of Directors.

       2.     Amending the  Company"s  Articles of  Incorporation  to change the
              name of the Company to DGSE Companies, Inc.

       3.     Transacting  such other  business as may properly  come before the
              meeting.

The close of business on April 18, 2001, has been fixed as the record date for
determining the shareholders entitled to notice of and to vote at this meeting
and any adjournment thereof, and only shareholders of record on such date shall
be entitled to notice of and to vote at the meeting.

Please promptly date, sign and mail the enclosed proxy using the enclosed
address envelope which needs no postage if mailed within the United States.




                               By order of the Board of Directors




                               Dr. L.S. Smith, Ph.D
                               Chairman of the Board
                               and Secretary
Dated: April 27, 2001




                                PRELIMINARY COPY
                                ----------------




                                 PROXY STATEMENT

                                ----------------

                      DALLAS GOLD AND SILVER EXCHANGE, INC.
                                2817 Forest Lane
                               Dallas, Texas 75234

                                 ---------------


                         ANNUAL MEETING OF SHAREHOLDERS


This statement is furnished to shareholders in connection with the  solicitation
by the  Board of  Directors  of  Dallas  Gold and  Silver  Exchange,  Inc.  (the
"Company") of proxies to be voted at the Annual Meeting of  Shareholders  of the
Company  to be held on June 25 2001,  at 6:00 P.M.  at the  Company's  executive
offices at 2817 Forest Lane, Dallas,  Texas 75234, and any adjournment  thereof.
This proxy  statement and the proxies  solicited  hereby are first being sent or
delivered to shareholders on or about April 27, 2001.  Certain  employees of the
Company may solicit proxies by telephone or in person. The expense of preparing,
printing  and mailing the proxies  will be borne by the  Company.  A copy of the
Company's  Annual Report on Form 10-KSB  (including  the  financial  statements)
("Form 10-KSB") is enclosed herewith.


                                     VOTING

The proxy may be revoked by the  shareholder at any time prior to its use. If it
is signed properly by the  shareholder  and is not revoked,  it will be voted at
the  meeting.  If a  shareholder  specifies  how the  proxy is to be voted  with
respect to the election of Directors and the proposed amendment to the Company"s
Articles of  Incorporation  to change the name of the Company to DGSE Companies,
Inc., the proxy will be voted in the manner  specified on the enclosed proxy. If
no instructions  are received,  the proxy will be voted for the proposals as set
forth in the proxy.

At the close of business on April 18, 2001,  4,907,990  shares of the  Company's
Common Stock, par value $.01 per share, were outstanding and eligible for voting
at the  meeting.  Each  shareholder  of record is  entitled to one vote for each
share held in all  matters to come  before the  meeting.  Only  shareholders  of
record at the close of business on April 18, 2001, are entitled to notice of and
to vote at the meeting.



                              ELECTION OF DIRECTORS

The Company's  Board of Directors at a meeting held on March 26 2001,  nominated
five  persons to be elected at the Annual  Meeting to serve as  Directors of the
Company for a term of one year and until their respective  successors shall have
been elected and shall have qualified.

It is the  intention of the persons  named in the proxy to vote for the election
of the persons  named  below.  If any nominee is unable or  unwilling  to serve,
which the Board of Directors does not anticipate, the persons named in the proxy
will vote for another person in accordance with their judgment.

The following table and notes thereto set forth the age,  principal  occupation,
period of time served as a Director of the  Company,  business  experience,  and
other directorships held by each of the five nominees for election as Directors:

                                                      Year First
                                                       Elected
                                                     Director or
                                                      Appointed
                                                      Officer of
     Name                Age     Position               Company
     ----                ---     --------            -----------

Dr. L.S. Smith
Ph.D (1)                 54     Chairman of the          1980
                                Board of Direc-
                                tors, Chief
                                Executive Officer
                                and Secretary

W.H. Oyster (2)          48     Director, Presi-         1990
                                dent and Chief
                                Operating Officer

John Benson (3)          55     Director and             1992
                                Chief Financial
                                Officer

William P. Cordeiro (4)  56     Director                 1999

James Walsh (5)          50     Director                 1999






Business Experience During Last Five Years
- ------------------------------------------

       (1)    Chairman of Board of Directors,  and Chief  Executive  Officer and
              Secretary of the Company since 1980.

       (2)    Director,  President  and Chief  Operating  of the  Company  since
              January 1990.

       (3)    Director,  Chief  Financial  Officer of the Company since December
              1992 and member of the Audit Committee since June 1999.

       (4)    Director  and  independent  member of the Audit  Committee  of the
              Company since June 1999. Management Professor,  School of Business
              and  Economics,  California  State  University  since  June  1990.
              Partner,  Bartik,  Cordeiro  &  Associates,   Inc.,  a  management
              consulting firm since January 1990.

       (5)    Director  and  independent  member of the Audit  Committee  of the
              Company since June 1999. Chairman of the Board and Chief Executive
              Officer of Hawaiian  Vintage  Chocolate  Company,  Inc.,  ("HVCC")
              since July  1993.  The  common  stock of HVCC has been  registered
              under  Section  12(g) of the  Securities  Exchange  of 1934  since
              January, 2000.



                 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

The following table and notes thereto set forth certain  information as of April
18, 2001,  pertaining to securities ownership by persons known to the Company to
own 5% or more of the Company's Common Stock.

The information  contained herein has been obtained from the Company's  records,
from  various  filings made by the named  individuals  with the  Securities  and
Exchange Commission, or from information furnished directly by the individual or
entity to the Company:

  Name and address             Amount and nature          Percent
  of beneficial owner        of beneficial owner(1)     of class(1)
- ---------------------        ----------------------     -----------

Dr. L. S. Smith, Ph.D             1,880,149 (2)            38.3%
  2817 Forest Lane
  Dallas, Texas 75234

Howard P. Alan-Lee                  250,000                 5.1%
  11230 Dilling Street
  North Hollywood,
  California 91602

John Michael Paulson                275,000 (3)(4)          5.6%
  2250 East Tropicana
  # 19-121, Las Vegas,
  Nevada 89119

Edward White                        275,000 (3)(4)          5.6%
  21700 Oxnard Street
  Woodland Hills,
  California 91367

- ---------------------
(1)    To the best knowledge of the Company,  all shares are held of record with
       sole voting and investment  power except as otherwise stated in footnotes
       (3) and (4)  below.  All  calculations  are  based  on  4,907,990  shares
       outstanding as of the above referenced date.
(2)    Includes 50,000 shares held in trust for the benefit of third parties.
(3)    Includes  275,000  shares held in the Allen E.  Paulson  Living  Trust of
       which John Michael Paulson is a co-trustee with Edward White.
(4)    Includes  275,000  shares held in the Allen E.  Paulson  Living  Trust of
       which Edward White is a co-trustee with John Michael Paulson.



                        SECURITY OWNERSHIP OF MANAGEMENT

The following sets forth  information as of April 18, 2001,  with respect to the
Company's  Common  Stock owned  beneficially  by persons  named  therein who are
nominees for election as directors of the Company and by directors  and officers
as a group.

The information  contained herein has been obtained from the Company's  records,
from  various  filings made by the named  individuals  with the  Securities  and
Exchange Commission, or from information furnished directly by the individual to
the Company:

  Name and address              Amount and nature        Percent
  of beneficial owner        of beneficial owner(1)    of class(1)
- -----------------------      ----------------------    -----------
Dr. L. S. Smith, Ph.D.            1,880,149 (2)           38.3%
  2817 Forest Lane
  Dallas, Texas 75234

W. H. Oyster                        188,615 (3)            3.8%
  2817 Forest Lane
  Dallas, TX 75234

John Benson                         110,000 (4)            2.2%
  2817 Forest Lane
  Dallas, TX 75234

William P. Cordeiro                   7,500 (5)             .2%
  1340 E. Alosta #  200
  Glendora, CA 91740

James Walsh                           2,500 (5)             .1%
  4614 Kilauea # 435
  Honolou, HI 96816

All directors and officers        2,188,764 (6)           44.6%
  as a group (5 individuals)
- ----------------------------
(1)    To the best knowledge of the Company,  all shares are held of record with
       sole voting and investment power. All calculations are based on 4,907,990
       shares outstanding as of the above referenced date.
(2)    See "SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS" preceding.
(3)    Includes 150,000 shares currently  exercisable  under a stock option with
       an  exercise  price of $2.21  per  share.
(4)    Includes 100,000 shares currently exercisable under stock options with an
       average exercise price of $1.91 per share.
(5)    Includes 2,500 shares currently  exercisable  under stock options with an
       exercise price of $ 4.19 per share.
(6)    Includes  150,000,  100,000 and 5,000 shares currently  exercisable under
       stock  options  with  exercise  prices  of  $2.21,   $1.91  and  $  4.19,
       respectively.

Section 16(a) Beneficial Ownership Reporting Compliance

Section  16(a) of the  Securities  Exchange Act of 1934  requires the  Company"s
directors and certain officers to send reports of their ownership and of changes
in  ownership  of the  Company"s  Common  Stock to the  Securities  and Exchange
Commission.  Based on the Company"s  review of the reports it has received,  the
Company  believes all of its directors and officers  complied with all reporting
requirements applicable to them with respect to transactions in 2000.




                COMMITTEES AND MEETINGS OF THE BOARD OF DIRECTORS

The business affairs of the Company are managed by or under the direction of the
Board of Directors.  During 2000,  the Company's  Board of Directors met six (6)
times.  All  members  of the  Board of  Directors  were  present  at each of the
meetings.

The Company does not have a nominating or compensation committee of the Board of
Directors, or any committee performing similar functions.

An audit  committee of the Board of Directors was formed  during June 1999,  and
met twice during the year 2000. The audit committee  oversees the operation of a
comprehensive  system of  internal  controls  to  ensure  the  integrity  of the
Company"s  financial  statements  and  compliance  with  laws,  regulations  and
corporate  policies.  The audit committee has reviewed and discussed the audited
financial  statements  of the Company for the year ended  December 31, 2000 with
senior  management.  The audit committee has discussed with Grant Thornton,  the
independent auditors of the Company, the matters required to be discussed by the
Statement on Auditing  Standards No. 61 (Communication  with Audit  Committees).
The audit  committee  has also received the written  disclosures  and the letter
from Grant  Thornton  required by  Independent  Standards  Board  Standard No. 1
(Independence  Discussion  with Audit  Committees)  and the audit  committee has
discussed with Grant Thornton the  independence  of Grant Thornton as auditor of
the  Company.  Based on the  foregoing,  the audit  committee of the Company has
recommended to the Board of Directors that the audited  financial  statements of
the Company be included in the  Company"s  Annual  Report on Form 10-KSB for the
year ended  December  31,  2000 for filing  with the  United  States  Securities
Exchange  Commission.  Specific  functions  and  responsibilities  of the  audit
committee are set forth in the charter  adopted by the Board of Directors  which
is attached as  Appendix A to this proxy  statement.  Its members are William P.
Corediro, James Walsh and John Benson.



Compensation of Directors

Directors who are also employees of the Company do not receive any  compensation
for  serving  as a  director  or as a  member  of a  committee  of the  Board of
Directors.  Directors who are not employees of the Company  receive a fee in the
amount of $ 500 for each meeting of the Board of Directors and each committee of
the Board of Directors meeting  attended.  In addition these directors have each
been granted  options for the purchased of 2,500 shares of the Company"s  Common
Stock at an exercise  price equal to the then fair market value of the Company"s
Common Stock.





                             EXECUTIVE COMPENSATION

The following  information  is furnished with respect to each of the most highly
compensated  executive  officers of the Company whose cash compensation from the
Company and its  subsidiaries  during the Company's  last fiscal year exceeded $
100,000.

                SUMMARY COMPENSATION TABLE
                --------------------------

                              Annual Compensation      Long-Term
                                                     Compensation
                                                         Awards
Name                                                  Securities
and                                                     Under-
Principal                                               lying
Position               Year      Salary     Bonus      Options
- --------------------------------------------------   ------------

Dr. L.S. Smith         2000     $175,000  $128,989        -
Chief Executive        1999     $175,000  $127,300        -
Officer                1998     $125,000  $153,577        -

W.H. Oyster            2000     $160,000   $86,152        -
President and          1999     $140,000   $70,438        -
Chief Operating        1998     $140,000   $15,548        -
Officer

John Benson            2000     $ 97,500   $32,288        -
Chief Financial        1999     $ 92,500   $27,642        -
Officer                1998     $ 92,500   $24,900        -


                 PROPOSED AMENDMENT OF ARTICLES OF INCORPORATION
                           TO CHANHE THE COMPANY NAME

On March 26,  2001,  the Board of  Directors  adopted,  subject  to  shareholder
approval,  a resolution to amend Article First of the Articles of  Incorporation
of the Company to change the name of the Company to DGSE Companies, Inc.

The Company currently has operations in Dallas,  Texas,  Carrollton,  Texas, Mt.
Pleasant,  South  Carolina  and offers its products for sale world wide over the
internet.  Accordingly,  the Board of Directors  believe that the name change is
appropriate  and  desirable to more  properly  reflect the broader  geographical
nature of the  business of the  Company.  In  addition,  the name  change  would
identify the Company in a manner that would correspond to the Company"s  current
NASDAQ trading symbol.

The  Board of  Directors  deems it  advisable  and in the best  interest  of the
Company that the shareholders approve the proposed amendment of Article First of
the  Articles  of  Incorporation  to  change  the  name of the  Company  to DGSE
Companies, Inc.



The Board of  Directors  recommend  that  shareholders  entitled  to vote at the
meeting vote "FOR" approval of the amendment.

Pursuant to Nevada law,  approval of the  proposed  amendment  to the  Company"s
Articles of Incorporation to change the name of the Company requires approval by
shareholders holding at least a majority of the outstanding shares of the Common
Stock of the Company.


                                    AUDITORS

The Company has selected Grant Thornton to be its principal  accountants for the
current fiscal year.

Their fees for the fiscal year ended  December  31,  2000,  were  limited to the
audit of the Company and review of the Company's federal income tax return.

A representative of Grant Thornton will be present at the shareholders'  meeting
and will  have the  opportunity  to make a  statement  if he  desires  to do so.
Further,  the  representative  of Grant Thornton will be available to respond to
appropriate questions.

                   SUBMISSION OF SHAREHOLDER PROPOSALS FOR THE
                        2002 ANNUAL SHAREHOLDERS MEETING

Any  shareholder  desiring  to submit a proposal  for action at the 2002  Annual
Meeting of Shareholders  which is desired to be presented in the Company's Proxy
Statement  with  respect to such  meeting  should  submit  such  proposal to the
Company at its  principal  place of business no later than  December  28,  2001.
Apart  from  the  preceding  requirements,  after  that  date  any  notice  of a
shareholder  proposal  will be  considered  untimely for inclusion in next years
proxy  statement if received  after March 13, 2002.  Matters  pertaining to such
proposals,  including  the  number and length  thereof,  eligibility  of persons
entitled to have such proposal  included and other respects are regulated by the
Securities and Exchange Act of 1934, Rules and Regulations of the Securities and
Exchange  Commission and other laws and regulations to which interested  persons
should refer.

                                  OTHER MATTERS

The Board of Directors does not know of any other matters that will be presented
for action at the meeting. However, if any matters properly come before the
meeting or any adjournments, it is intended that the holders of the proxies
named in the accompanying proxy will have discretionary authority to vote the
shares represented by the proxies in accordance with their best judgment.


                                              By Order of the Board of Directors



                                                 Dr. L. S. SMITH, Ph.D
                                                 Chairman of the Board
                                                 and Secretary



                                  FORM OF PROXY
                                      FRONT

PROXY         DALLAS GOLD AND SILVER EXCHANGE, INC.

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

         The  undersigned  hereby  appoints  Dr. L. S. Smith and John  Benson as
Proxies,  each with the power to appoint his  substitute  and hereby  authorizes
them to represent and to vote as designed below,  all the shares of Common Stock
of Dallas Gold and Silver  Exchange  Inc. held of record by the  undersigned  on
April 18, 2001, at the Annual Meeting of  Shareholders to be held June 25, 2001,
or any adjournment thereof.

1.   ELECTION OF DIRECTORS
       FOR all nominees listed below(except       WITHHOLD AUTHORITY to vote for
       as marked to the contrary below) ____      all nominees listed  ____

         INSTRUCTION:  To withhold  authority to vote for any individual,  cross
         out the nominee's name in the List below.

         Dr. L. S. Smith W. H.  Oyster  John Benson  William P.  Corediro  James
         Walsh

2.   PROPOSAL  TO  AMEND  THE  COMPANY"S ARTICLES OF INCORPORATION TO CHANGE THE
     NAME OF THE COMPANY TO DGSE COMPANIES, INC.

         ___ FOR                  ___ AGAINST                ___  ABSTAIN


3.   In their discretion, the Proxies are authorized to vote upon such other
business as may properly come before the meeting.


                                     REVERSE

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED
FOR PROPOSALS 1 and 2.

                                    Please  sign  exactly  as name  below.  When
                                    shares  are  held  by  joint  tenants,  both
                                    should sign.  When  signing as attorney,  as
                                    executor,    administrator,    trustee    or
                                    guardian, please give full title as such. If
                                    a corporation, please sign in full corporate
                                    name  by  President   or  other   authorized
                                    officer.  If a  partnership,  please sign in
                                    partnership name by authorized person.

                                    Dated:______________________________, 2001

                                    Signature__________________________________

                                    Signature if held jointly__________________

PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY USING THE ENCLOSED
ENVELOPE.



                                                                      Appendix A
                                                                      ----------


                       Dallas Gold & Silver Exchange, INC.
                             Audit Committee Charter


Organization

This  charter  governs the  operations  of the Audit  Committee of Dallas Gold &
Silver Exchange, Inc. The Audit Committee shall review and reassess this charter
on at least an annual basis and obtain the  approval of the Board of  Directors.
The Audit  Committee  shall be  appointed  by the Board of  Directors  and shall
consist of at least three  directors,  two of whom are independent of management
and the Company.  Members of the Audit Committee shall be considered independent
if they have no  relationship  that may  interfere  with the  exercise  of their
independence  from  management  and  the  Company  and  meet  the  standards  of
independence  required  by the NASDAQ or any other  exchange on which the common
stock of Dallas Gold & Silver  Exchange,  Inc. is traded.  The members  shall be
financially  literate,  or shall become financially literate within a reasonable
period of time after appointment to the audit committee, and at least one member
shall have accounting or related financial  management  expertise as required by
the rules of the  NASDAQ  or any other  exchange  on which the  common  stock of
Dallas Gold & Silver Exchange, Inc. is traded.

The Audit  Committee  shall  provide  assistance  to the Board of  Directors  in
fulfilling  their  oversight  responsibility  to  the  shareholders,   potential
shareholders,  the investment  community,  and others  relating to the Company's
financial  statements and financial  reporting process,  the systems of internal
accounting  and financial  controls,  the internal  audit  function,  the annual
independent  audit  of  the  Company's  financial  statements,   and  the  legal
compliance  and ethics  programs as  established  by management and the Board of
Directors.  In so doing,  it is the  responsibility  of the Audit  Committee  to
maintain free and open  communication  between the Audit Committee,  independent
auditors,  the internal  auditors and management of the Company.  In discharging
its oversight  role, the audit  committee is empowered to investigate any matter
brought to its attention with full access to all books, records, facilities, and
personnel  of the  Company  and the  power  to  retain  outside  counsel  at the
Company's expense, or other experts for this purpose.



Responsibilities and Processes

The primary responsibility of the Audit Committee is to oversee the Company's
financial reporting process on behalf of the Board and report the results of
their activities to the Board. Management is responsible for preparing the
Company's financial statements, and the independent auditors are responsible for
auditing those financial statements. The Audit Committee, in carrying out its
responsibilities, believes its policies and procedures should remain flexible to
best react to changing conditions and circumstances. The audit committee should
take the appropriate actions to set the overall corporate "tone' for quality
financial reporting, sound business risk practices, and ethical behavior.

The following shall be the principal recurring processes of the Audit Committee
in carrying out its oversight responsibilities. The processes are set forth as a
guide with the understanding that the Audit Committee may supplement them as
appropriate.

         o        The Audit  Committee  shall  have a clear  understanding  with
                  management and the  independent  auditors that the independent
                  auditors are ultimately accountable to the Board and the Audit
                  Committee,  as representatives of the Company's  shareholders.
                  The Audit  Committee  and the Board  shall  have the  ultimate
                  authority   and   responsibility   to  evaluate   and,   where
                  appropriate,  replace  the  independent  auditors.  The  Audit
                  Committee  shall discuss with the auditors their  independence
                  from  management  and the Company and the matters  included in
                  the written disclosures required by the Independence Standards
                  Board.   Annually,   the  Audit  Committee  shall  review  and
                  recommend  to  the  Board  the   selection  of  the  Company's
                  independent auditors.


         o        The  Audit  Committee  shall  review  the  interim   financial
                  statements  with  management0  prior  to  the  filing  of  the
                  Company's  Quarterly  Reports  on Form 1O-Q.  Also,  the Audit
                  Committee  shall discuss the results of the  quarterly  review
                  and any other  matters  required  to. be  communicated  to the
                  audit  committee by the  independent  auditors under generally
                  accepted auditing standards.  The chair of the Audit Committee
                  may  represent  the entire  committee for the purposes of this
                  review.


         o        The Audit  Committee  shall  review  with  management  and the
                  independent  auditors the financial  statements to be included
                  in the  Company's  Annual  Reports on Form 1O-K (or the annual
                  reports to shareholders if distributed  prior to the filing of
                  Form 1O-K),  including  their judgment about the quality,  not
                  just   acceptability,    of   accounting    principles,    the
                  reasonableness  of significant  judgments,  and the clarity of
                  the disclosures in the financial  statements.  Also, the Audit
                  Committee  shall  discuss the results of the annual  audit and
                  any other  matters  required to be  communicated  to the audit
                  committee by the independent auditors under generally accepted
                  auditing standards.