FORM 10-K

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                  FOR THE FISCAL YEAR ENDED SEPTEMBER 26, 1999

                         COMMISSION FILE NUMBER: 0-19797

                            WHOLE FOODS MARKET, INC.
             (Exact name of registrant as specified in its charter)

          TEXAS                                            74-1989366
      (State of                                        (IRS employment
       incorporation)                                   identification no.)

                            601 North Lamar Suite 300
        AUSTIN, TEXAS                                      78703
     (Address of principal                               (Zip Code)
      executive offices)

               Registrant's telephone number, including area code:
                                  512-477-4455

           Securities registered pursuant to section 12(g) of the Act:
                           Common Stock, no par value
                         Preferred Stock Purchase Rights

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes x No

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ]

The  aggregate  market value of the voting stock held by  non-affiliates  of the
registrant on November 30, 1999 was $1,006,383,630.

The number of shares of the registrant's common stock, no par value, outstanding
as of November 30, 1999 was 25,956,871.

The following document is incorporated by reference into the part of this annual
report on Form 10-K as indicated:  Portions of the registrant's definitive proxy
statement for the annual  meeting of  shareholders  to be held on March 27, 2000
are incorporated into Part III to the extent indicated herein.





PART I

Item 1.  BUSINESS

Whole Foods Market is the country's largest retailer of natural foods as defined
by sales.  The  Company  opened  its first  store in  Austin,  Texas in 1980 and
operated  100 stores in 20 states and the  District of Columbia as of  September
26, 1999. As a result of both acquisitions and internal  expansion,  the Company
has grown  rapidly from sales of  approximately  $92.5 million in fiscal 1991 to
approximately  $1.6  billion  in fiscal  1999.  At the end of fiscal  1999,  the
Company's  stores averaged  approximately  26,000 square feet and $16 million in
sales.  Sales per gross square foot were  approximately  $661, which the Company
believes  is  higher  than most  conventional  supermarkets  or food  retailers,
including competitors in the large-store segment of the natural foods industry.

Through  Amrion,  its  subsidiary  acquired in  September  1997,  the Company is
engaged in developing,  producing and marketing high quality  nutriceuticals and
nutritional supplements. Amrion's products include nutriceuticals, herbs, herbal
formulas,  vitamins, minerals and homeopathic products. The Company also engages
in specialty  coffee roasting and  distribution  through Allegro Coffee Company,
its  subsidiary  acquired in December  1997,  and in Internet  commerce  through
WholeFoods.com,  its subsidiary formed in fiscal 1999. Internet users can access
information about the Company and its products at http://www.wholefoods.com.

In fiscal 2000, the Company plans to merge Amrion and WholeFoods.com  into a new
subsidiary,  WholePeople.com.  WholePeople.com  is  intended  to be the  leading
Internet brand in the "Whole Living"  industry and the home page for individuals
who use  their  purchasing  power  to  express  their  commitment  to a  healthy
lifestyle  and concern for the  environment.  The Company  will  transition  its
Internet commerce operations from WholeFoods.com to the WholePeople.com Web site
in fiscal 2000.

Financial  information  about  industry  segments is included  under the caption
"Segment Information" in the Notes to Consolidated Financial Statements.

The Natural Products Industry
According to a leading  trade  publication  for the industry,  natural  products
sales have grown to over $25  billion in 1998.  The  Company's  natural  product
offerings include natural foods and nutritional  supplements.  Natural foods can
be defined as foods which are minimally processed, largely or completely free of
artificial   ingredients,   preservatives  and  other  non-naturally   occurring
chemicals and in general are as near to their whole,  natural state as possible.
Sales growth for natural  foods has resulted  from  several  factors,  including
increasing  consumer  concern  over the  purity  and  safety  of food due to the
presence of pesticide  residues,  artificial  ingredients  and other  chemicals;
environmental  concerns due to the  degradation  of water and soil quality;  and
healthier eating patterns due to a better educated  populace whose median age is
increasing each year.  Sales growth for vitamin and nutritional  supplements has
resulted from an increased  national  interest in  preventative  health choices,
favorable  consumer  attitude  shifts  toward  natural  health  care,  increased
consumer  willingness toward self-care in resistance to rising health care costs
and a rapidly  growing  demographic  segment of the population over 40 years old
concerned with aging and disease. Additionally, public awareness of the positive
effects  of  vitamins  and other  nutritional  supplements  on  health  has been
heightened by widely publicized reports of favorable  research findings.  Recent
estimates indicate that approximately 40% of the U.S. population use nutritional
supplements in some form.

According  to  a  leading  trade  publication  for  the  industry,   there  were
approximately  16,500  natural  products  retail  stores  in 1998 in the  United
States.  While  natural/health  food stores have  historically  provided  only a
limited  selection  of  products,  the natural  foods  supermarket-size  formats
provide a complete  grocery shopping  alternative to conventional  supermarkets.
Whole Foods  Market  also  believes  that the growth of larger  supermarket-size
natural foods stores has increased  consumer awareness of and demand for natural
foods.

                                       2





Business Strategy
Whole Foods Market is the  country's  largest  sales volume  retailer of natural
products.  The Company believes its success to date is the result of its ability
to  differentiate  itself from other  retailers  competing for  consumers'  food
dollars by  tailoring  its product  mix,  customer  service  attitude  and store
environment  to satisfy the needs of the natural  foods shopper and to appeal to
the broader market of quality-oriented  consumers. Each element of the Company's
strategy is designed to enhance and build the Whole Foods  Market brand name and
to engender a high degree of loyalty among the Company's customers.

     Product Offerings

     o    Quality Standards.  The Company is committed to offering its customers
          the highest quality  products.  It features  products that are free of
          artificial  flavors,  sweeteners,   colors,  preservatives  and  added
          chemicals. To better ensure quality and to enhance merchandising,  the
          Company has  acquired or developed  businesses  that  manufacture  and
          distribute significant product categories.  For instance,  Whole Foods
          Market operates regional bakehouses and commissaries, a seafood wharf,
          a nutritional supplement manufacturer and a coffee roaster.

     o    Broad  Product  Assortment.  The Company  provides its  customers  the
          convenience  of  one-stop  shopping  by  offering  not only a  broader
          product  selection  than is available in smaller  natural foods stores
          but also by having a full range of merchandise  categories  comparable
          to those available in conventional supermarkets.  The Company's stores
          carry  approximately  20,000  SKU's on average and feature  categories
          such as prepared foods, vitamins and nutriceuticals,  bakery items and
          specialty wines and cheeses which the Company  believes  differentiate
          it from many other food retailers.

     o    Private  Label  Products.  Under the premium  "Whole Foods" and "Whole
          Kids" labels and the value-priced  "365" label, the Company offers its
          customers  unique,  high quality goods  available  only at Whole Foods
          Market  stores.  The Company  developed its private label  products to
          enhance its offering of natural food brands which are typically not as
          well  known  as  larger   national   brands   found  in   conventional
          supermarkets.  The Company  believes  that  customers  trust the Whole
          Foods Market name  because of its position as the industry  leader and
          reputation for quality.

     o    Competitive  Pricing.  The Company  seeks to price its  products at or
          below comparable products in its geographic markets.

     Company Culture

     o    Decentralized Team Approach. The Company promotes a decentralized team
          approach to store  operations in which many  personnel,  merchandising
          and operating  decisions are made by employee  teams at the individual
          store level.  This  approach  allows the Company to better  tailor its
          store environment and product offering to local markets and customers.

     o    Employees (Team Members) as  "Stakeholders."  The Company  believes it
          has been  successful  in  motivating  its team  members by making them
          stakeholders in the organization  through its "gainsharing"  programs,
          which  reward  specifically  targeted  performance  such as team labor
          productivity,  and through its stock option and stock purchase  plans.
          In addition,  since 1996 the Company has made its employer's  match in
          the Company's 401(k) plan in Company stock.

     o    Customer Service Attitude.  Due to the Company's  distinctive  company
          culture  which  creates a sense of personal  responsibility  among its
          team  members,  Whole Foods Market team members' self interest and job
          satisfaction are closely tied to ensuring customer satisfaction.

     o    Sense of Purpose.  The Company  believes  that by  promoting  healthy,
          nutritious and environmentally safe products it helps inspire its team
          members by providing  them with a greater sense of purpose and mission
          in their work.

                                       3





     The Shopping Experience

     o    Large Format Stores.  Averaging  approximately 26,000 square feet, the
          Company's stores are  significantly  larger than typical natural foods
          stores,   more  closely  resembling  the  size  of  some  conventional
          supermarkets.

     o    Information  Orientation.  To familiarize  customers with natural food
          products and to inform them about  developments  in the natural  foods
          industry,  the  Company  provides  a  significant  amount  of  product
          information   throughout  each  store.  Most  stores  also  contain  a
          centrally located,  fully staffed information booth. In addition,  the
          Company  trains  store  team  members  to be  knowledgeable  about its
          products and to provide information and a high level of service to its
          customers.

     o    Appealing Shopping Environment. The Company has designed its stores to
          create a sense of warmth,  fun and  informality.  Many stores  feature
          juice and coffee bars, in-store massage therapists and other amenities
          which provide convenience and service to its customers.

In fiscal 1999, the Company adopted an Economic Value Added (EVA) management and
incentive system. In its simplest definition, EVA is equivalent to net operating
profits after taxes minus a charge for the cost of capital necessary to generate
that profit.  The Company  believes that EVA will have a positive  impact on its
financial results as the focus of its incentive  programs shifts from the income
statement to the balance sheet.  Currently the Company  employs over 16,000 Team
Members, and has a culture primarily structured around decentralization,  teams,
networking,  and  individual  empowerment.  This  culture  has  been  one of the
Company's strongest competitive  advantages.  The Company believes that EVA will
provide a unifying  measurement  and  incentive  system that will blend with its
existing  empowerment  culture to provide  essential  tools for Team  Members to
collectively create additional sustainable shareholder value.


Growth Strategy
Whole Foods Market's  growth  strategy is to expand through a combination of new
store openings and the acquisition of existing stores. The Company seeks to open
or acquire  stores in  existing  regions  and in  metropolitan  areas  where the
Company believes it can become a leading natural foods supermarket.  The Company
primarily seeks to open large format stores which range between 25,000 to 50,000
square  feet,  located  on  premium  real  estate  sites,  often in urban,  high
population  locales.  The Company has also grown  through  acquisitions,  as the
natural foods retailing  industry is extremely  fragmented and comprised of many
smaller local and regional chains.  The Company believes that the acquisition of
smaller chains may provide access to desirable locations and markets and pursues
such acquisitions on an opportunistic basis.




Historical store growth is summarized below:

                                                                               Fiscal Year (1)
                                                            1995         1996         1997         1998          1999
                                                          -----------------------------------------------------------
                                                                                                 

Beginning of year                                             35           41           68            75           87
New and acquired stores                                        9           32            9            15           14
Relocations and closures                                      (3)          (5)          (2)           (3)          (1)
                                                        -------------------------------------------------------------
End of year                                                   41           68           75            87          100
                                                        -------------------------------------------------------------
Total square footage, end of year (in thousands)             862        1,563        1,724         2,092        2,584
                                                        -------------------------------------------------------------



(1)  Stores  acquired in pooling  transactions  are reflected as acquired in the
     period in which the applicable transaction closed.

As of  November  30, 1999 the Company  had signed  leases for an  additional  29
stores with an average total store size of approximately 35,000 square feet. The
Company  expects  to  open  approximately  twenty  stores  per  year,  including
relocations of existing stores, in each of the next two fiscal years.




                                       4





Products
The  Company's  stores carry  approximately  20,000 SKU's on average of food and
non-food products. The Company's broad product selection is designed to meet the
needs of natural foods  shoppers as well as gourmet  customers.  The Company has
been able to expand the breadth of its product offerings by carefully monitoring
the market for new products and by responding to customer  input.  Many national
brands  featured in conventional  supermarkets  are not available at Whole Foods
Market because they do not meet the Company's quality  standards.  The Company's
product  line  consists  primarily of products  from natural food vendors  which
typically do not have the resources to build brand recognition with consumers.

Quality Standards.  The Company's objective is to sell its customers the highest
quality  foods  available.  The Company  defines  quality in terms of nutrition,
freshness, appearance and taste and has the following product quality goals:

     o    Whole  Foods.  The Company  evaluates  each and every  product that is
          sold.

     o    Natural.  The  Company  features  foods that are free from  artificial
          preservatives, colors, flavors and sweeteners.

     o    Taste.  The Company is  passionate  about great  tasting  food and the
          pleasure of sharing it with others.

     o    Freshness. The Company is committed to foods that are fresh, wholesome
          and safe to eat.

     o    Organic. The Company seeks out and promotes organically grown foods.

     o    Wellness.  The Company  provides foods and  nutritional  products that
          support health and well-being.

Product  Categories.  The Company's  product  offerings include organic and high
quality conventional produce;  convenient and tasty prepared foods; high quality
natural  and  conventional  meats;  a variety  of wild and  natural  farm-raised
seafood;  a bakery  featuring  Whole Foods Market brand  crusty  breads;  choice
selections of specialty cheeses,  beer and wine; a mixture of natural,  organic,
gourmet and ethnic  grocery  products;  numerous  value priced items in the bulk
department;  and a nutrition area offering a complete  alternative pharmacy with
holistic remedies, herbs, vitamins and supplements as well as body care.

Private Label  Products.  The Company has expanded its private  label  offerings
over the last several years and has developed three different lines of products.
The  "Whole  Foods"  label  program  began in 1992 and  markets  "best of class"
premium  and  super  premium  products.  The  Company  seeks  out  artisan  food
producers,  small batch production and hand-tested recipes for products included
in this program.  In 1997,  the Company  introduced a new line of products under
the "365"  label which  emphasizes  every day value  products.  The goal of this
program is to find products that meet the  Company's  quality  standards but are
less expensive than alternative  products available to the Company. In 1999, the
Company  introduced a product line that appeals to its younger  customers  under
the "Whole Kids" label.  The Company  markets its private label  products to its
customer through special displays and distinctive packaging.

Nutritional  Supplements.  Amrion  currently  markets  and  sells  more than 850
products,  including nutriceuticals,  herbs, herbal formulas, vitamins, minerals
and homeopathic  products.  Amrion products are dietary nutritional  supplements
and not pharmaceutical or medicinal products,  and these products are sold under
Company-owned trademarks primarily through direct marketing.  Whole Foods Market
introduced private label nutritional supplements and nutriceuticals manufactured
by Amrion in its retail stores  during fiscal 1998.  Amrion has also assisted in
the redesign of many of the  Company's  nutrition  departments,  which have been
merchandised  in  a  more   customer-friendly   manner  with  extensive  product
information available at point of sale.




                                       5




Store Operations
Team  Approach to Store  Operations.  The Company has promoted a strong  company
culture featuring a team approach to store operations which the Company believes
is  distinctly  more  empowering  of  employees  than  that  of the  traditional
supermarket.  Each store employs between 12 and 350 people, organized into up to
eleven  teams,  each  led by a team  leader.  Each  team  is  responsible  for a
different aspect of store operations,  such as produce;  grocery;  meat, poultry
and seafood;  prepared foods; bakery goods;  specialty;  body care and nutrition
products  (nutritional   supplements  and  herbs);  customer  service;  and  the
front-end  section  which runs the  customer  check-out  stations.  The  Company
promotes  a  decentralized  team  approach  to store  operations  in which  many
personnel,  merchandising and operating  decisions are made by employee teams at
the individual store level.

The Company strives to create a company-wide  consciousness  of "shared fate" by
uniting  the  self-interests  of team  members  as closely  as  possible  to the
self-interests of customers and of shareholders.  One way the Company reinforces
this  concept  is  through  its  various  gainsharing  programs,   which  reward
specifically targeted performance such as team labor productivity. There is also
a team member  incentive  program which rewards team members for specific  goals
such as sales increases of private label  products.  The Company also reinforces
the shared fate concept by offering team members three programs which  encourage
stock  ownership.  Team members are eligible  for stock  options  under the Team
Member  Stock  Option  Plan  either  through  seniority,  promotion  or  at  the
discretion of senior management. Team members can also purchase restricted stock
at a discount  through payroll  deductions  under the Team Member Stock Purchase
Plan. In addition,  since 1996 the Company has made its employer's  match in the
Company's 401(k) plan in Company stock.  The Company  believes  encouraging team
members to become  shareholders  aligns the  interests  of team members with the
interests of its shareholders.

The Company believes that it helps to inspire its team members by providing them
with a  greater  sense of  purpose  and  mission  in their  work.  For many team
members,  their job is an extension of their personal  philosophy and lifestyle.
Many team  members feel they are  contributing  to the good of others by selling
clean and nutritious foods, by contributing to long-term sustainable agriculture
and by promoting a pesticide-free and healthier environment.  Additionally,  the
Company has a program  which  provides paid time off to team members for working
with  qualified  community  service  organizations.  Because  of  the  Company's
decentralized  management  structure,  an  effective  store team  leader  (store
manager) is critical to the success of the store.  Store team leaders are paid a
salary plus a bonus based on store  profit  contribution.  The store team leader
works closely with one or more associate store team leaders, as well as with all
the department team leaders,  to operate the store as efficiently and profitably
as possible.  For the past two years,  Fortune magazine has selected Whole Foods
Market, Inc. as one of the "100 Best Companies to Work for in America."

Store  Description.  Each store's  design is  customized  to the actual size and
configuration of the particular  location.  The Company emphasizes strong visual
presentations in all key traffic areas of its stores. Merchandising displays are
changed  frequently  and often  incorporate  seasonal  themes.  The stores  also
sponsor  a  variety  of  organized  in-store  activities,  such as store  tours,
samplings, taste fairs and other special events. To further a sense of community
and interaction  with customers,  the stores  typically  include sit-down eating
areas,  customer comment boards and centrally  located  information  booths.  In
addition,  some stores  offer  special  services  such as valet  parking or home
delivery.

Site  Selection.  Each of the  stores  are  generally  located  in  high-traffic
shopping areas and are either  freestanding  or in strip  centers.  In selecting
store  locations,  the  Company  uses an  internally-developed  model to analyze
potential markets on such criteria as education levels,  population density, and
income levels. After the Company has selected a target site, its consultant does
a comprehensive site study and sales projection.  The Company primarily seeks to
open large  format  stores  which range  between  25,000 to 50,000  square feet,
located on premier real estate sites,  often in urban, high population  locales.
Stores currently under development average  approximately 35,000 square feet. In
addition,  the Company will also  opportunistically  pursue  smaller store sites
which it  believes  can  achieve  management's  sales and  return on  investment
targets.






                                       6




The Company  typically opens a new store  approximately  12 to 24 months after a
store site is selected and the lease is signed.  The Company  estimates that its
cash  requirements to open a new store will range  (depending on the size of the
new store,  geographic location,  degree of work performed by the landlord,  and
complexity  of site  development  issues) from  approximately  $3 million to $12
million,  excluding new store inventory  (approximately  $750,000).  The Company
incurred  in  fiscal  1999 on  average  approximately  $530,000  in  pre-opening
expenses for new stores other than relocated stores.

Purchasing and Distribution
The Company's buyers purchase  products for retail sale from regional  wholesale
suppliers  and  vendors.  Over the last few years,  the  Company has shifted the
majority  of its  purchasing  operations  from  the  store to the  regional  and
national level.  By purchasing on a regional and national level,  the Company is
able to negotiate better volume  discounts with major vendors and  distributors.
The Company expects upgrades to its information systems to improve the Company's
purchasing leverage by providing product and quantity information by supplier on
a regional and company-wide  basis. The Company owns and operates seven regional
distribution  centers across the country.  The largest of the Company's regional
distribution centers,  Texas Health Distributors in Austin,  Texas,  distributes
natural  products to the  Company's  stores in Texas,  Colorado and Louisiana as
well as to other food retailers.

The other six regional distribution centers primarily distribute produce and the
Company's private label products to Company stores in their respective  regions.
In addition,  the Company owns a seafood wharf, a produce  procurement center, a
specialty   coffee  roaster  and  distributor   and  has  established   regional
commissaries and bakehouses,  all of which distribute  products to the Company's
stores.  Relocation of Amrion's  operations to the Company's new  manufacturing,
distribution  warehousing and office  facilities in Thornton,  Colorado began in
fiscal 1999 and will be completed in fiscal 2000.

Amrion  currently  imports  approximately  75% of its raw materials from various
foreign countries. Amrion has developed strategic partnerships with key domestic
and  international raw material  suppliers.  Supply contracts between Amrion and
principal raw material suppliers are negotiated each year and provide reasonable
assurance  that  Amrion's  supply  of raw  materials  will  not be  interrupted.
However,  alternative  sources of Amrion's materials are generally  available in
the event a supplier is unable to deliver as  specified  in the  written  supply
contract.  The  termination of supply by one or more of its vendors could have a
temporary  adverse effect on Amrion's sales. The cost incurred by Amrion for its
raw  materials  could rise in the event of a  deterioration  of the value of the
U.S. Dollar against the foreign currencies of Amrion's  suppliers.  Further cost
increases  could result due to the increase in demand  relative to the supply of
these products from the overall growth in the natural products industry.

Marketing
The Company spends less on advertising than conventional  supermarkets,  instead
relying  primarily on  word-of-mouth  recommendations  from its  customers.  The
Company allocates about half of its marketing budget to region-wide programs and
the remainder to the individual store's marketing efforts. The stores spend most
of their own  marketing  budgets on store events such as taste  fairs,  classes,
store tours and  product  samplings.  Each store also has a separate  budget for
making  contributions  to a variety of philanthropic  and community  activities,
creating  goodwill and maintaining a high profile in the community.  The Company
presently  contributes  approximately 5% of its after tax profits in the form of
cash or products to not-for-profit organizations.

Amrion  utilizes  direct  mail  of  Company  designed  catalogs,  brochures  and
individual  mail pieces which  highlight  product lines and current  promotional
activities.   Amrion   complements   its  direct  mail   activities  with  print
advertising,  free standing inserts and package insert  programs.  Additionally,
Amrion's retail and health care professional divisions, which target health food
stores,  health  care  providers  and  mass  merchandisers,   utilize  marketing
strategies  which include direct mail,  telemarketing  contact,  personal visits
from  sales  representatives,  consumer  and  trade  advertising,  point of sale
materials,   free  standing   inserts  with  coupons  in  newspapers  and  radio
advertising.  The Company also utilizes Amrion's expertise to market Whole Foods
Market private label products through catalog and Internet-based sales.




                                       7




Competition
The Company's  competitors  currently include other natural foods  supermarkets,
conventional  and specialty  supermarkets,  other  natural  foods stores,  small
specialty  stores and online  retailers.  Although the Company  historically has
encountered  limited  competition  in its  geographic  markets with other stores
operating  in the  natural  foods  supermarket  format,  it has faced  increased
competition in recent years from such stores,  particularly in new markets,  and
expects to  encounter  additional  competition  from such stores in its existing
markets  and in new  markets.  When the Company  faces such direct  competition,
there can be no assurance  that the Company will be able to compete  effectively
or that increased competition will not adversely impact the Company's results of
operations.  In addition,  conventional and specialty  supermarkets compete with
the Company in one or more product  categories and may expand more  aggressively
in marketing a broad range of natural  foods and thereby  compete more  directly
with the Company for products,  customers and  locations.  Some of the Company's
competitors have been in business longer or have greater  financial or marketing
resources  than the  Company  and may be able to  devote  greater  resources  to
securing  suitable  locations and to the  sourcing,  promotion and sale of their
products.

The business of developing,  manufacturing and marketing vitamins,  minerals and
other  nutritional  supplements  is highly  competitive.  It is not  possible to
accurately  assess  the  number  and  size of  competitors,  as the  nutritional
supplement  industry  is  composed  of many small  companies,  many of which are
privately-held  and do not  publish  sales and  marketing  figures.  The Company
believes   that   Amrion's   competitive   pricing,   quality  of   advertising,
comprehensive  lines of quality products and customer service  commitment enable
it to compete favorably with other vitamin and nutritional supplement companies.

The Company  believes that  competition  will intensify as more companies  offer
competitive products and services over the Internet.

Government Regulation
The  Company's  stores are  subject to various  federal,  state and local  laws,
regulations and administrative  practices affecting its business and must comply
with provisions regulating health and sanitation standards, food labeling, equal
employment,  minimum  wages  and  licensing  for the sale of food  and,  in some
stores,   alcoholic   beverages.   Difficulties  or  failures  in  obtaining  or
maintaining required licenses or other required approvals could delay or prevent
the opening of new stores or adversely affect the operations of existing stores.

The manufacturing,  processing, formulating, packaging, labeling and advertising
of products,  particularly the nutriceutical and nutritional supplement products
developed,  produced and marketed by Amrion, are subject to regulation by one or
more federal agencies,  including the Food and Drug Administration  ("FDA"), the
Federal  Trade  Commission  ("FTC"),  the  Consumer  Product  Safety  Commission
("CPSC"),   the  United  States  Department  of  Agriculture  ("USDA")  and  the
Environmental Protection Agency ("EPA").  Amrion's activities are also regulated
by various  agencies of the states,  localities  and foreign  countries to which
Amrion's  products are distributed and in which Amrion's  products are sold. The
composition and labeling of nutritional  supplements and  nutriceuticals,  which
comprise a significant majority of Amrion's products, is most actively regulated
by the FDA under the  provisions  of the Federal  Food,  Drug and  Cosmetic  Act
("FFDC  Act").  The FFDC Act has been  revised in recent  years with  respect to
dietary supplements by the Nutrition Labeling and Education Act of 1990 ("NLEA")
and by the Dietary Supplement Health and Education Act of 1994 ("DSHEA").  Final
rules   establishing   labeling  and   notification   requirements  for  dietary
supplements  were promulgated by the FDA on September 23, 1997, and the labeling
portion of the  regulations  became  effective  on March 23,  1999.  The Company
believes it is in material compliance with these labeling requirements.

Employees
As of  September  26,  1999,  the Company had  approximately  16,600  employees,
including approximately 13,700 full-time and 2,900 part-time employees.  For the
past two years, Fortune magazine has selected Whole Foods Market, Inc. as one of
the "100  Best  Companies  to Work  for in  America."  The  Company  sponsors  a
partially  self-insured  health care benefits plan for participating  employees.
The Company does not subscribe to any workers'  compensation  insurance  program
with  respect to its  employees  in Texas and  instead  maintains  a reserve for
job-related injury claims. The employees of the Company are not represented by a
labor union or collective bargaining agreement.  Certain of the Company's stores
have been, and certain stores continue to be, subjected to informational pickets
by the local retail clerks' and butchers' unions.




                                       8




Trademarks
Trademarks  owned by the  Company  that have been  registered  or pending in the
United States Patent and Trademark  Office  include  "Whole Foods  Market," "365
Every Day Value," "Allegro Coffee  Company,"  "Amrion," "Bread & Circus," "Bread
of Life,"  "Fresh  Fields,"  "Merchant of Vino,"  "Wellspring  Grocery,"  "Whole
Food," "Whole Kids," "Whole Foods, Whole People, Whole Planet," "WholeFoods.com"
and "WholePeople.com." The Company also holds registrations and maintains common
law trademark rights for its stylized logos and brand names for products created
by Amrion, Allegro and many of its private label products.

Factors That  May Affect Future Results
The Company  wishes to caution  readers that the  following  important  factors,
among  others,  could cause the actual  results of Whole Foods  Market to differ
materially  from those indicated by  forward-looking  statements in this report.
Forward-looking  statements involve risks and  uncertainties,  including but not
limited to general business  conditions,  the timely and successful  development
and opening of new stores,  the impact of  competition  and other risks detailed
below.  Additional risks and uncertainties not presently known to the Company or
that the Company  currently  deems  immaterial may also have a material  adverse
impact on the Company's financial condition or operations.  The Company does not
undertake any obligation to update forward-looking statements.  "Forward-looking
statements" within the meaning of Section 21E of the Securities  Exchange Act of
1934, as amended,  can be identified by the use of predictive,  future-tense  or
forward-looking  terminology,  such  as  "believes,"  "anticipates,"  "expects,"
"estimates,"  "may," "will" or similar terms.  Forward-looking  statements  also
include projections of financial performance,  statements regarding management's
plans and objectives and statements  concerning any assumptions  relating to the
foregoing.

Growth  Dependent on Expansion.  The Company's  strategy is to expand  through a
combination of new store openings and acquisitions of existing stores as well as
the possible acquisition or development of businesses with complementary product
lines and related lines of business.  Successful implementation of this strategy
is contingent on numerous  conditions,  some of which are described  below,  and
there  can  be no  assurance  that  the  Company's  expansion  strategy  can  be
successfully executed.

Continued growth of Whole Foods Market will depend to a significant  degree upon
its  ability to open or acquire  new stores in  existing  and new markets and to
operate these stores on a successful  basis.  Further,  the Company's  expansion
strategy is  dependent  on finding  suitable  locations,  and Whole Foods Market
faces intense  competition with other retailers for such sites.  There can be no
assurance  that Whole Foods Market will be able to open or acquire new stores in
a timely manner and to operate them on a successful  basis.  In addition,  there
can be no assurance that Whole Foods Market can successfully  hire and train new
employees  and  integrate  them into the  programs  and  policies of Whole Foods
Market or adapt its  distribution,  management  information  and other operating
systems  to the  extent  necessary  to  operate  new  or  acquired  stores  in a
successful and profitable manner and adequately supply natural foods products to
these stores at competitive prices.

There can be no assurance  that Whole Foods Market will continue to grow through
acquisitions.  To the extent  Whole Foods  Market  further  expands by acquiring
existing  businesses,  there can be no  assurance  that Whole  Foods  Market can
successfully  integrate the acquired  businesses into its operations and support
systems,  and that the operations of acquired  businesses  will not be adversely
affected as the Company's decentralized approach to operations is introduced.

Quarterly  Fluctuations.  The  Company's  quarterly  operating  results could be
adversely  affected by losses from new stores,  variations in the mix of product
sales,  price  changes  in  response  to  competitive   factors,   increases  in
merchandise costs, possible supply shortages and the timing of acquisitions.  In
addition,   the  Company's   quarterly   results  of  operations  may  fluctuate
significantly as the result of the timing of new store openings and the range of
operating  results which may be generated  from newly opened  stores.  In fiscal
1999 and prior years,  the Company  capitalized  pre-opening  costs and expensed
such amounts in the quarter of the location opening.  The American  Institute of
Certified Public Accountants ("AICPA") issued Statement of Position ("SOP") 98-5
"Reporting on the Costs of Start-up Activities" in April 1998. SOP 98-5 requires
costs of start-up  activities and organization  costs to be expensed as incurred
and is effective  for  financial  statements  issued for fiscal years  beginning
after  December  15, 1998.  Effective  the  beginning  of fiscal year 2000,  the
Company will charge  pre-opening costs to expense as incurred in accordance with
SOP 98-5. Quarter to quarter  comparisons of results of operations have been and
may be materially impacted by the timing of new store openings.



                                       9




Capital Needed for Expansion. The acquisition of existing stores, the opening of
new stores and the  development of new production  and  distribution  facilities
requires  significant  amounts of capital. In the past, the Company's growth has
been funded primarily through proceeds from public offerings, bank debt, private
placements of debt, and internally  generated cash flow. These and other sources
of capital may not be available to Whole Foods Market in the future.

Competition.  The Company's  competitors  currently  include other natural foods
supermarkets,  conventional  and  specialty  supermarkets,  other  natural foods
stores,  small specialty stores and online retailers.  These businesses  compete
with  Whole  Foods  Market  in one or  more  product  categories.  In  addition,
traditional  and specialty  supermarkets  are  expanding  more  aggressively  in
marketing a broad range of natural  foods and thereby  competing  directly  with
Whole  Foods  Market  for  products,  customers  and  locations.  Some of  these
potential  competitors have been in business longer or have greater financial or
marketing  resources  than Whole Foods Market and may be able to devote  greater
resources  to the  sourcing,  promotion  and sale of their  products.  Increased
competition may have an adverse effect on  profitability  as the result of lower
sales, lower gross profits, and/or greater operating costs such as marketing.

The sales of  nutritional  supplements,  nutriceuticals  and other  fitness  and
health-related products are highly competitive,  and the Company expects to face
such  continued  competitive  pressure  in  the  future.   Amrion's  nutritional
supplement  products,  which are its  largest  source of  revenue,  compete on a
national and regional  basis  directly with other  specialty  health  retailers,
nutritional supplement  manufacturers and mass merchandisers such as drug stores
and supermarkets.  Many of these  competitors are substantially  larger and have
greater resources than Whole Foods Market.

The Company  believes that  competition  will intensify as more companies  offer
competitive products and services over the Internet.

Food Safety. There is increasing  governmental  scrutiny of and public awareness
regarding food safety.  The Company  believes that many customers choose to shop
at Whole Foods Market  because of their  interest in health,  nutrition and food
safety.  Although the Company has  intensified  its food safety  procedures  for
perishables, it anticipates that its customers will hold it to a higher standard
than conventional  supermarkets.  The sale of contaminated food products, or the
perception of such sale, by the Company could have a material  adverse effect on
its operations.

Personnel  Matters.  Whole  Foods  Market  is  dependent  upon a  number  of key
management and other personnel. The loss of the services of a significant number
of key  personnel  within a short  period of time could have a material  adverse
effect  upon  Whole  Foods  Market.  The  Company's  continued  success  is also
dependent  upon its ability to attract and retain  qualified  employees  to meet
Whole Foods Market's  future needs.  The Company faces intense  competition  for
qualified  personnel,  many  of  whom  are  subject  to  offers  from  competing
employers, and there can be no assurance that Whole Foods Market will be able to
attract and retain such  personnel.  Whole Foods  Market does not  maintain  key
person insurance on any employee.

Integration  of Acquired  Operations.  By acquiring  many new stores and certain
manufacturing  type  businesses  in the last  several  years,  the  Company  has
materially increased the scope of its operations by (i) increasing the number of
its stores and  entering new markets and (ii)  including  the  manufacturing  of
nutriceuticals  and nutritional  supplements and the direct  marketing of these.
There can be no assurance that  comparable  store sales of acquired  stores will
increase to or be  maintained  at the level  achieved  by  existing  Whole Foods
Market  stores.  Additionally,  there can be no assurance that the operations of
acquired stores will not be adversely  affected as a result of the  introduction
of the Company's team approach to store operations, or the response of customers
to the changes in operations and merchandising  mix made by new ownership.  With
respect to the Company's acquisition of manufacturing  operations,  there can be
no assurance  that  current  retail  stores which are  customers of the acquired
companies will continue to do business with such companies, nor can there be any
assurance  that Whole Foods  Market can realize the expected  benefits  from the
acquisition of these  companies.  The  integration of acquired  operations  into
Whole Foods Market will require the dedication of management resources which may
temporarily detract from attention to day-to-day business of the Company.




                                       10





Government  Regulation.  The  Company's  stores are subject to various  federal,
state and local laws,  regulations and  administrative  practices  affecting its
business  and must  comply  with  provisions  regulating  health and  sanitation
standards, food labeling, equal employment,  minimum wages and licensing for the
sale of food and, in some stores, alcoholic beverages.  Difficulties or failures
in obtaining or maintaining  required licenses or other required approvals could
delay or prevent the opening of new stores or adversely affect the operations of
existing stores.

The manufacturing,  processing, formulating, packaging, labeling and advertising
of products,  particularly the nutriceutical and nutritional supplement products
developed,  produced and marketed by Amrion, are subject to regulation by one or
more federal  agencies,  including the FDA, the FTC, the CPSC,  the USDA and the
EPA.  Amrion's  activities are also regulated by various agencies of the states,
localities and foreign  countries to which Amrion's products are distributed and
in which Amrion's products are sold. The composition and labeling of nutritional
supplements  and  nutriceuticals,  which  comprise  a  significant  majority  of
Amrion's products, is most actively regulated by the FDA under the provisions of
the FFDC Act.  The FFDC Act has been  revised in recent  years  with  respect to
dietary  supplements  by the NLEA and by the  DSHEA.  Final  rules  establishing
labeling and notification  requirements for dietary supplements were promulgated
by the FDA on September 23, 1997,  and the labeling  portion of the  regulations
became  effective  on March 23,  1999.  The  Company  believes it is in material
compliance with these labeling requirements.

The   Company   cannot   predict  the  nature  of  future   laws,   regulations,
interpretations  or  applications,  nor  can it  determine  what  effect  either
additional  government   regulations  or  administrative  orders,  when  and  if
promulgated, or disparate federal, state and local regulatory schemes would have
on its business in the future. They could, however, require the reformulation of
certain products to meet new standards,  the recall or discontinuance of certain
products  not  able to be  reformulated,  additional  record  keeping,  expanded
documentation  of the  properties  of certain  products,  expanded or  different
labeling and/or scientific substantiation. Any or all of such requirements could
have an adverse  effect on the  Company's  results of  operations  and financial
condition.  Government  regulations in foreign  countries  where Amrion plans to
expand  sales may prevent or delay entry into the market or prevent or delay the
introduction, or require the reformulation, of certain of Amrion's products.

Internet  Operations.  In fiscal  2000,  the Company  plans to merge  Amrion and
WholeFoods.com  into a new  subsidiary,  WholePeople.com,  and  expects to begin
operation  of the  WholePeople.com  Web site in fiscal 2000.  WholeFoods.com  is
currently  operating at a loss,  and there can be no assurance  that the Company
will be able to operate an Internet commerce business  profitably in the future.
WholePeople.com's  success  depends in part on the Company's  ability to migrate
some of its natural foods supermarket  customers and Amrion catalog customers to
online  customers.  There can be no assurance that the Company can  successfully
migrate these customers or that their migration will not require a significantly
higher than  expected  level of  expenditures.  The Company may choose to expand
online operations by developing new Web sites, offering products or services not
currently offered or expanding market presence through  relationships with third
parties.  There can be no  assurance  that any new web site or product  category
launched by the Company will be favorably  received.  In addition,  expansion of
our online business may require significant additional expenditures.  The online
market for the  Company's  products and services is extremely  competitive,  and
competition may intensify.  The Company must also compete to retain its existing
online customers.  Many of the Company's potential online competitors are larger
and have greater  financial,  marketing and other resources than ours. There can
be no assurance that the Company will be able to successfully compete with other
online retailers.

Future  revenue  and  profit,  if  any,  of the  Company's  Internet  operations
substantially depend upon the widespread acceptance and use of the Internet. Any
change in the required  Internet  infrastructure,  standards  or  protocols  may
require the Company to incur substantial expenditures in order to adapt to these
changing  or  emerging  technologies.  The  Company's  ability  to  successfully
receive,  fill and deliver orders and ability to provide  high-quality  customer
service  over the Internet  largely  depends on the  operation of its  technical
systems. These systems could be vulnerable to, among other factors,  disruptions
caused  by  system  failures,  power  losses,  communication  problems,  natural
disasters,  break-ins and similar problems. Any system interruptions that result
in the  unavailability  of the Company's  Web site or reduced order  fulfillment
performance  would  reduce  customer  satisfaction  and could result in negative
publicity and decrease the volume of goods sold.



                                       11




A number of legislative and regulatory  proposals  relating to Internet commerce
are under  consideration  by  federal,  state,  local and  foreign  governments.
Additional  burdens  imposed by the adoption of new laws or the  application  of
existing  laws  to the  Internet  may  decrease  the  growth  in the  use of the
Internet,  which  could in turn  decrease  the demand for the  Company's  online
services,  increase  costs of doing  business  over the  Internet  or  otherwise
adversely affect the Company's operations. As a publisher of online content, the
Company is subject to potential  liability  for  copyright,  patent or trademark
infringement  or other  claims  based on the nature and content of  materials we
publish or  distribute.  The Company  currently  holds  various Web domain names
including  "WholePeople.com"  Currently, domain name acquisition and maintenance
is regulated by  governmental  agencies and their  designees.  The regulation of
domain  names  will  change  in  the  future,  and  requirements  for  the  name
acquisition  and  maintenance of domain names will be affected.  There can be no
assurance  that the Company will be able to prevent third parties from acquiring
domain names that are similar to, infringe upon or otherwise  decrease the value
of the  Company's  trademarks,  and any such  inability  could  have a  material
adverse effect on its operations.

Possible  Volatility of  Convertible  Subordinated  Debentures  and Common Stock
Price. The market price of the Company's convertible subordinated debentures and
common stock could be subject to significant  fluctuation in response to various
market  factors  and  events,  including  variations  in the  Company's  earning
results,  changes  in  earnings  estimates  by  securities  analysts,  publicity
regarding the Company, its competitors,  the health food industry generally, new
statutes or regulations or changes in the interpretation of existing statutes or
regulations   affecting  the  health  food  industry   specifically,   sales  of
substantial  amounts of common stock in the public market or the perception that
such sales could occur and other  factors.  In addition,  in recent  years,  the
stock market has experienced broad price and volume fluctuations that often have
been  unrelated to the  operating  performance  of particular  companies.  These
market fluctuations also may adversely affect the market price of the debentures
and the common stock.  Volatility  in the price of the  Company's  common stock,
changes in prevailing  interest rates and changes in perception of the Company's
creditworthiness may in the future adversely affect the price of the debentures.

Information  System  Upgrades  and Year 2000  Issues.  The  Company  continually
evaluates  and  upgrades its  management  information  systems.  The Company has
completed a number of acquisitions in recent years, and the information  systems
of some of the  acquired  operations  have not been  fully  integrated  with the
Company's  information  systems.  Although the Company does not  anticipate  any
disruption  in its  operations  or  financial  reporting  as a result  of system
upgrades or system integrations,  there can be no assurance that such disruption
will not occur or that the desired  benefits  from the system  upgrades  will be
realized.

Information  on the  Company's  Year 2000 issues is  included  under the caption
"Year  2000  Issues"  in  Management's  Discussion  and  Analysis  of  Financial
Condition and Results of Operations.

Self-Insured  Benefits  Plans.  The  Company  provides  partially  self-insured,
voluntary Team Member benefits plans which provide, among other benefits, health
care benefits to participating  Team Members.  The plans are designed to provide
specified  levels of  coverage,  with excess  insurance  coverage  provided by a
commercial  insurer.  Although not  currently  anticipated  by  management,  the
Company's  results  could be  materially  impacted by claims and other  expenses
related to such plans.

Negative Impact of Litigation Possible. From time to time the Company is a party
to legal proceedings including matters involving personnel and employment issues
and other proceedings arising in the ordinary course of business.  Additionally,
like other  retailers,  distributors  and  manufacturers  of  products  that are
ingested,  the Company faces an inherent  risk of exposure to product  liability
claims in the event that the use of its products results in injury. Although not
currently  anticipated by management,  the Company's results could be materially
impacted by legal and settlement expenses related to such lawsuits.


                                       12




Item 2.    Properties

At September 26, 1999, the Company  operated 100 stores in twenty states and the
District of Columbia.  The Company  owns the New  Orleans,  Berkeley and Atlanta
store locations. The Company owns the underlying property for its store in Santa
Fe which  opened in December  1999.  The Company also owns a building in Austin,
Texas  which  houses  one  of  its  stores,  the  corporate  headquarters  and a
bookstore.  The underlying  property is leased from a third party under a ground
lease  which has a base term of twenty  years with ten options to renew for five
years each. The Company owns manufacturing,  distribution warehousing and office
facilities near Boulder,  Colorado and in Thornton,  Colorado and an undeveloped
property in  Westminster,  Colorado.  All other  stores,  distribution  centers,
bakehouses and  administrative  facilities  are leased,  with  expiration  dates
ranging from 1 to 25 years.  The Company has options to renew most of its leases
with renewal periods  ranging from 5 to 50 years.  The following table shows the
number of Company  stores by state and the  District of Columbia as of September
26, 1999:



                        Number                                     Number                                      Number
Location               of Stores            Location              of Stores             Location              of Stores
- -----------------------------------------------------------------------------------------------------------------------
                                                                                                  

Arizona                   1                 Illinois                  7                 New York                  1
California               25                 Louisiana                 1                 North Carolina            3
Colorado                  1                 Maryland                  4                 Pennsylvania              5
Connecticut               1                 Massachusetts            11                 Rhode Island              1
District of Columbia      2                 Michigan                  7                 Texas                    12
Florida                   5                 Minnesota                 1                 Virginia                  7
Georgia                   1                 New Jersey                3                 Wisconsin                 1
- ------------------------------------------------------------------------------------------------------------------------


The Company has a lease with the  bookstore  at its  building in Austin,  Texas.
Certain officers of the Company are also  shareholders of the bookstore in which
they own a combined 13% of the outstanding  stock. The Company believes that the
terms of the lease  between the Company and the  bookstore  are on terms no less
favorable to the Company than could have been negotiated  with an  independently
owned  retailer.  This is  partially  based on an  appraisal  of the lease by an
independent  appraisal  firm.  The income from this lease is not material to the
operations of the Company.

Item 3.  Legal Proceedings

From  time to time,  the  Company  is  involved  in  lawsuits  that the  Company
considers to be in the normal course of its business  which have not resulted in
any material losses to date.

Item 4.    Submission of Matters to a Vote of Security Holders

Not applicable.










                                       13




PART II

Item 5.    Market for Registrant's Common Equity and Related Shareholder Matters

The Company's common stock is traded on the Nasdaq Stock Market under the symbol
"WFMI." The following  sets forth the high and low sales prices of the Company's
common stock for the last two fiscal years:

Fiscal 1999                                                    High         Low
- --------------------------------------------------------------------------------
September 28, 1998 to January 17, 1999                        $50.75      $32.00
January 18, 1999 to April 11, 1999                             42.75       28.25
April 12, 1999 to July 4, 1999                                 48.75       36.75
July 5, 1999 to September 26, 1999                             48.00       32.38
- --------------------------------------------------------------------------------

Fiscal 1998                                                    High         Low
- --------------------------------------------------------------------------------
September 29, 1997 to January 18, 1998                        $51.38      $34.63
January 19, 1998 to April 12, 1998                             70.13       44.50
April 13, 1998 to July 5, 1998                                 67.50       53.00
July 6, 1998 to September 27, 1998                             66.50       35.50
- --------------------------------------------------------------------------------

The Company had  approximately  1,520  record  holders of its common stock as of
November 30, 1999.

The Company intends to retain any earnings for use in its business and therefore
does not  anticipate  paying any cash dividend in the  foreseeable  future.  The
Company's present bank credit agreement contains certain  restrictive  covenants
that include the prohibition of the payment of dividends on common stock.








                                       14






Item 6.    Selected Financial Data

Whole Foods Market, Inc. and Subsidiaries
Summary Financial Information In thousands, except per share and operating data

                                                       Sept 26      Sept 27     Sept 28      Sept 29       Sept 24
                                                          1999         1998        1997         1996          1995
- -------------------------------------------------------------------------------------------------------------------
                                                                                             

Consolidated Statements of Operations Data (1):
Sales                                              $ 1,567,879    1,389,768    1,117,346      946,353       748,691
Cost of goods sold and occupancy costs               1,029,350      921,104      749,551      645,925       504,211
Inventory writeoffs associated with reorganization       2,480            -            -            -             -
- -------------------------------------------------------------------------------------------------------------------
Gross profit                                           536,049      468,664      367,795      300,428       244,480
Selling, general and administrative expenses           448,147      385,573      312,703      266,107       225,755
Pre-opening and relocation costs                         5,914        3,979        5,243        5,903         6,361
Merger expenses                                              -        1,699        4,887       36,214             -
Other reorganization and asset disposal costs            6,979            -           -         2,302             -
- -------------------------------------------------------------------------------------------------------------------
Income (loss) from operations                           75,009       77,413       44,962      (10,098)       12,364
Interest expense                                        (8,248)      (7,685)      (6,044)      (4,671)       (2,368)
Investment and other income                              2,345        2,328          450          650         1,087
- -------------------------------------------------------------------------------------------------------------------
Income (loss) before income taxes                       69,106       72,056       39,368      (14,119)       11,083
Provision (credit) for income taxes                     26,951       26,661       12,724       (1,404)        6,899
- -------------------------------------------------------------------------------------------------------------------
Net income (loss)                                  $    42,155       45,395       26,644      (12,715)        4,184
===================================================================================================================
Basic income (loss) per common share               $      1.60         1.74         1.10        (0.54)        0.18
===================================================================================================================
Weighted average common shares outstanding              26,374       26,159       24,194       23,366        22,724
===================================================================================================================
Diluted income (loss) per common share             $      1.54         1.64         1.06        (0.54)        0.18
===================================================================================================================
Weighted average shares outstanding,
   diluted basis                                        27,446       27,744       25,162       23,366        23,404
===================================================================================================================

Operating Data:
- -------------------------------------------------------------------------------------------------------------------
Number of stores at end of period                          100           87           75           68            61
Store sales per gross square foot                  $       661          670          638          636           625
Average weekly sales per store                     $   309,836      291,690      277,141      253,555       238,776
Comparable store sales increase (2)                       7.7%        11.0%         8.3%         5.4%          6.2%
- -------------------------------------------------------------------------------------------------------------------

Consolidated Balance Sheets Data (End of Year):
- -------------------------------------------------------------------------------------------------------------------
Working capital                                    $    19,270       93,064       35,427       15,648           871
Total assets                                           659,735      544,808      398,484      340,819       290,414
Long-term debt (including current maturities)          215,517      159,016       93,844       85,291        53,721
Shareholders' equity                                   311,220      277,273      205,465      172,024       172,353
- -------------------------------------------------------------------------------------------------------------------


(1)  Fiscal years 1999,  1998,  1997, and 1995 are 52-week years and fiscal year
     1996 is a 53-week year.

(2)  For internal reporting purposes,  the Company's fiscal year is comprised of
     13 accounting  periods generally  consisting of four weeks each. Sales of a
     store are deemed to be "comparable" commencing in the fifty-third full week
     during which the store was open.


                                       15




Item 7.    Management's Discussion and Analysis of Financial Condition and
           Results of Operations

General
Whole Foods Market  opened its first store in Texas in 1980 and has expanded its
operations to 100 stores as of September 26, 1999 both by opening new stores and
acquiring  existing  stores from third  parties.  The  results of the  Company's
operations  have been and will continue to be materially  affected by the timing
and number of new store openings.  New stores may incur operating losses for the
first one or two years of  operations.  The Company's  results of operations are
reported on a 52- or 53-week fiscal year ending on the last Sunday in September.
Fiscal years 1999, 1998 and 1997 are 52-week years.  Financial information about
industry  segments is included under the caption  "Segment  Information"  in the
Notes to Consolidated Financial Statements.




Development Activity
The  following is a schedule of stores  opened,  relocated  and acquired  during
fiscal years 1999, 1998 and 1997:

Store                             Location                            Date
- ----------------------------------------------------------------------------------------------
                                                                

Vienna                            Vienna, VA                          opened November 1996
La Jolla                          La Jolla, CA                        opened November 1996
Philadelphia                      Philadelphia, PA                    opened January 1997
Wheaton                           Wheaton, IL                         relocated February 1997
Hillcrest                         San Diego, CA                       opened April 1997
San Rafael                        San Rafael, CA                      opened April 1997
Federal                           Ft. Lauderdale, FL                  acquired April 1997
Plantation                        Plantation, FL                      acquired April 1997
Granary                           Monterey, CA                        acquired April 1997
Quarry                            San Antonio, TX                     relocated October 1997
Brentwood                         Brentwood, CA                       opened October 1997
Evanston                          Evanston, IL                        relocated December 1997
Birmingham                        Birmingham, MI                      acquired December 1997
Farmington Hills                  Farmington Hills, MI                acquired December 1997
Plymouth                          Ann Arbor, MI                       acquired December 1997
Rochester                         Rochester, MI                       acquired December 1997
Somerset                          Troy, MI                            acquired December 1997
Troy                              Troy, MI                            acquired December 1997
Pearl                             Boulder, CO                         opened February 1998
Tempe                             Tempe, AZ                           opened March 1998
Winter Park                       Winter Park, FL                     opened April 1998
Marlton                           Marlton, NJ                         opened May 1998
Monterey/Granary                  Monterey, CA                        relocated June 1998
Coral Springs                     Coral Springs, FL                   opened September 1998
Preston                           Dallas, TX                          opened February 1999
Good Nature Grocery               Walnut Creek, CA                    acquired April 1999
Briarcliff                        Atlanta, GA                         opened April 1999
Pasadena                          Pasadena, CA                        opened April 1999
Bedford                           Bedford, MA                         acquired April 1999
Bellingham                        Bellingham, MA                      acquired April 1999
Newtonville                       Newton, MA                          acquired April 1999
Wayland                           Wayland, MA                         acquired April 1999
Biscayne                          Aventura, FL                        relocated May 1999
Costa Mesa                        Costa Mesa, CA                      opened July 1999
Parkway                           Arlington, TX                       opened August 1999
Gold Coast                        Chicago, IL                         opened September 1999
Torrance                          Torrance, CA                        opened September 1999
Jenkintown                        Jenkintown, PA                      opened September 1999
- ----------------------------------------------------------------------------------------------


                                       16







Results of Operations
The following  table sets forth the statement of operations  data of Whole Foods
Market expressed as a percentage of total sales for the fiscal years indicated:

Year Ended                                                            1999             1998              1997
- ---------------------------------------------------------------------------------------------------------------
                                                                                               

Sales:
   Natural foods supermarkets                                        94.8%             93.5%             93.9%
   Direct marketing                                                   5.0               6.0               6.1
   Other                                                              0.8               1.0               0.0
   Intersegment sales                                                (0.6)             (0.5)              0.0
- ---------------------------------------------------------------------------------------------------------------
Total sales                                                         100.0             100.0             100.0
Cost of goods sold and occupancy costs                               65.7              66.3              67.1
Inventory writeoffs associated with reorganization                    0.2               0.0               0.0
- ---------------------------------------------------------------------------------------------------------------
Gross profit                                                         34.1              33.7              32.9
Selling, general and administrative expenses                         28.6              27.7              28.0
Pre-opening and relocation costs                                      0.4               0.3               0.5
Merger expenses                                                       0.0               0.1               0.4
Other reorganization and asset disposal costs                         0.4               0.0               0.0
- ---------------------------------------------------------------------------------------------------------------
Income from operations                                                4.8               5.6               4.0
Interest expense                                                     (0.5)             (0.6)             (0.5)
Investment and other income                                           0.1               0.2               0.0
- ---------------------------------------------------------------------------------------------------------------
Income before income taxes                                            4.4               5.2               3.5
Provision for income taxes                                            1.7               1.9               1.1
- ---------------------------------------------------------------------------------------------------------------
Net income                                                            2.7%              3.3%              2.4%
===============================================================================================================


Figures may not add due to rounding.

Sales
Total sales  increased  12.8%,  24.4% and 18.1% in fiscal  years 1999,  1998 and
1997, respectively. Sales in the natural foods supermarket segment for all years
shown reflect  increases  due to new stores  opened and acquired and  comparable
store sales  increases of 7.7%,  11.0%,  and 8.3% in fiscal years 1999, 1998 and
1997,  respectively.  Sales of a store are deemed to be comparable commencing in
the  fifty-third  full week after the store was opened or  acquired.  Comparable
store  sales  increases  generally  resulted  from an  increase in the number of
customer   transactions  and  slightly  higher  average   transaction   amounts,
reflecting  an increase  in market  share as the stores  mature in a  particular
market. These increases are due to such factors as improvements in overall store
execution and increased  sales of private  label  products.  Sales in the direct
marketing segment decreased from the prior year by 5.8% in fiscal year 1999 as a
result of a decline in  international  sales and  increased  competition  in the
supplement  category.  Sales in the direct marketing  segment increased by 20.0%
and  25.5%  in  fiscal  years  1998  and  1997,  respectively,  as a  result  of
improvements  in  customer  acquisition  and  expanded  retail  and mass  market
distribution  programs.  External  sales at Allegro Coffee Company have declined
since it was acquired by the Company as a result of increased  focus on internal
distribution.  The  Company  believes  that  historical  sales  trends  may  not
necessarily be indicative of future results of operations.




                                       17




Gross Profit
Gross profit  consists of sales less cost of goods sold and occupancy costs plus
contribution   from  non-retail   grocery   distribution  and  food  preparation
operations.  Gross profit in fiscal year 1999 also includes inventory  writeoffs
associated  with the  elimination  of  certain  business  lines at  Amrion.  The
Company's  consolidated  gross  profit  in  fiscal  year  1999  increased  as  a
percentage  of sales to 34.1% from  33.7% in fiscal  year 1998 and from 32.9% in
fiscal year 1997. In the  Company's  natural foods  supermarket  segment,  these
increases reflect increased  national buying and private label initiatives which
continue  to lower  the cost of  product  purchased  on a  national  basis,  and
continued  improvement  by new stores with  respect to product  procurement  and
merchandising and controlling  spoilage. In all years, gross profit margins were
positively affected by margin  improvements as stores mature.  Relative to other
stores in a region,  gross  profit  margins  tend to be lower for new stores and
increase as stores mature,  reflecting  lower spoilage as volumes  increase,  as
well as increasing  experience levels and operational  efficiencies of the store
teams. Additionally,  gross profit margins were positively affected in all years
by the increased  percentage of sales in certain regions and in departments such
as prepared foods where the Company achieves higher gross profits. Gross profits
of the Company's  direct marketing  segment were negatively  affected in 1999 by
increased  competition  and  overall  weakness  in  the  nutritional  supplement
category.  For fiscal years 1998 and 1997, gross profits of the Company's direct
marketing  segment were  positively  affected by reductions in product cost as a
percentage  of sales,  offset by a slight  increase in indirect  costs in fiscal
1998.

Selling, General and Administrative Expenses
Selling,  general  and  administrative  expenses as a  percentage  of sales were
28.6%,  27.7% and 28.0% for fiscal years 1999, 1998 and 1997,  respectively.  In
fiscal year 1999 the Company's natural foods supermarket segment had an increase
in the number of  administrative  and  support  personnel  at the  regional  and
national levels to support current and planned growth and the  implementation of
new management  information  systems and costs incurred to address the Company's
Year 2000  issues.  Whole  Foods  Market  has  historically  been able to expand
without a  significant  increase in general  and  administrative  costs.  In all
years, selling,  general and administrative expenses as a percentage of sales at
the Company's  direct marketing  segment  increased as a result of higher market
development  costs,  increased  administrative  staff  related to the  Company's
direct  marketing  operations  and a  decline  in  international  market  sales.
Selling,  general and administrative  expenses also increased as a percentage of
sales in the current fiscal year as a result of start-up costs  associated  with
WholeFoods.com.

Pre-opening and Relocation Costs
Pre-opening  costs include costs associated with hiring and training  personnel,
supplies and certain occupancy and miscellaneous  costs related to new store and
facility openings. Pre-opening costs are generally higher in locations which are
some distance from an existing base of operations due to higher training, travel
and moving  costs.  In fiscal  1999 and prior  years,  the  Company  capitalized
pre-opening  costs and  expensed  such  amounts in the  quarter of the  location
opening.  Effective the  beginning of fiscal year 2000,  the Company will charge
pre-opening costs to expense as incurred in accordance with SOP 98-5. Relocation
costs  consist of losses on the  disposition  of  inventories,  remaining  lease
payments and other costs of holding idle replaced  facilities  and other related
expenses.  Whole Foods  Market  developed  and opened eight new stores in fiscal
1999,  six new  stores  in  fiscal  1998 and five new  stores  in  fiscal  1997.
Additionally,  the Company  relocated one store in fiscal 1999,  three stores in
fiscal 1998 and one store in fiscal 1997.  Pre-opening  and relocation  costs in
fiscal 1999,  1998 and 1997 were  approximately  $5.9 million,  $4.0 million and
$5.2 million, respectively.

Reorganization and Asset Disposal Costs
During the fourth quarter of fiscal 1999, the Company recognized  reorganization
and asset disposal costs totaling  approximately $9.5 million.  Included in this
total are costs  associated  with the  elimination of certain  business lines at
Amrion, the disposal of accounting and distribution software, and other hardware
and software  disposals.  Reorganization  costs  associated  with business lines
eliminated  totaled  approximately  $3.5  million  and  consisted  primarily  of
inventory   writeoffs  totaling   approximately  $2.5  million  that  have  been
classified  as a  component  of cost of goods  sold and the  writedown  of other
remaining assets to net realizable value.  Costs associated with the disposal of
accounting and distribution  software which was replaced with the implementation
of new financial software totaled  approximately $2.8 million.  Costs associated
with other hardware and software  disposals totaled  approximately  $3.1 million
and  consisted of the writeoffs of certain Year 2000  non-compliant  or obsolete
hardware and certain  software  under  development  that the Company  determined
would not be placed in  service.  Substantially  all  activities  related to the
reorganization and asset disposals have been completed.


                                       18




Interest Expense
Interest expense consists of costs related to Company's convertible subordinated
debentures,  senior notes and bank line of credit,  net of capitalized  interest
associated  with new location  development  and internally  developed  software.
Interest   expense  related  to  the  Company's   borrowings,   net  of  amounts
capitalized,  was  approximately  $8.2 million in fiscal  1999,  $7.7 million in
fiscal 1998 and $6.0 million in fiscal 1997.

Investment and Other Income
Investment  and other  income for fiscal  1999 and 1998  consists  primarily  of
interest  income  earned on a short-term  corporate  bond  portfolio and a prime
money market  portfolio.  In fiscal 1997,  investment and other income  consists
primarily of interest income generated from U.S. Treasury and agency securities.
Investment  and other income was  approximately  $2.3 million,  $2.3 million and
$450,000 in fiscal 1999, 1998 and 1997, respectively.

Income Taxes
The  Company's  effective  tax rate was 39%, 37% and 32.3% in fiscal years 1999,
1998 and 1997,  respectively.  The  income  tax rates for  fiscal  1998 and 1997
reflect  reductions  in  the  valuation  allowance  previously  provided  on net
operating  loss  carryforwards  assumed  in  the  Fresh  Fields  acquisition  of
approximately $7.8 million and $3.1 million, respectively,  which eliminated the
valuation  allowance  during fiscal 1998. As of September 26, 1999,  the Company
considers it more likely than not that all net operating loss carryforwards will
be utilized.  As of September 26, 1999,  the Company had remaining net operating
loss  carryforwards of approximately  $1.1 million which are available to offset
certain future taxable  income.  The Company  expects its effective tax rate for
fiscal 2000 will be higher than its effective rate for fiscal 1999.

Business Combinations
In April 1999, the Company acquired the outstanding stock of Nature's Heartland,
Inc.,  which  operated four natural  foods  supermarkets  in the greater  Boston
metropolitan  area,  in exchange  for  approximately  $25 million in cash.  This
transaction  was accounted for using the purchase method and,  accordingly,  the
purchase  price was allocated to net assets  acquired  based on their  estimated
fair values at the date of  acquisition.  This  allocation  resulted in acquired
goodwill  of  approximately  $13.5  million,  which  is  being  amortized  on  a
straight-line basis over 40 years.

In December 1997,  the Company  acquired  Merchant of Vino,  which operated four
gourmet/natural  foods stores and two  specialty  wine and gourmet food shops in
the Detroit  area,  in exchange for  approximately  1 million  shares of Company
common stock.  Also in fiscal 1998, the Company acquired Allegro Coffee Company,
a specialty  coffee  roaster and  distributor  based in  Boulder,  Colorado,  in
exchange  for  approximately  175,000  shares of  Company  common  stock.  These
acquisitions were accounted for using the  pooling-of-interests  method.  Due to
the  immateriality of Merchant of Vino and Allegro  financial  statements to the
Company's  consolidated  financial  statements,  financial  information  for the
periods  prior  to  fiscal  1998  was  not  restated.   Transaction   and  other
merger-related  costs associated with these acquisitions  totaled  approximately
$1.7 million.

In September 1997, the Company acquired Amrion in exchange for approximately 4.7
million  shares of Company common stock,  plus the  assumption of  approximately
330,000  outstanding  options to purchase shares of common stock. The merger was
accounted for using the pooling-of-interests method and, accordingly,  financial
information for the periods prior to the merger date was restated to reflect the
business combination. Transaction and other merger-related costs associated with
the  acquisition of Amrion totaled  approximately  $4.9 million.  Also in fiscal
1997,  the Company  acquired three natural foods markets in exchange for a total
of approximately 230,000 shares of Company common stock. These acquisitions were
accounted for using the pooling-of-interests method. Due to the immateriality of
the  financial   statements  of  these  acquired   companies  to  the  Company's
consolidated  financial statements,  financial information for the periods prior
to the combination was not restated.


                                       19




Quarterly Results
The first  quarter  consists  of 16 weeks,  the second and third  quarters  each
consist of 12 weeks and the fourth  quarter  consists of 12 or 13 weeks.  Fiscal
year 1999 and 1998 are 52-week years with the fourth  quarters  consisting of 12
weeks.  Because the first  quarter is longer  than the  remaining  quarters  and
contains both the Thanksgiving and Christmas holidays, it typically represents a
larger share of the Company's annual sales from existing stores.  In fiscal 1999
and prior years,  the Company  capitalized  pre-opening  costs and expensed such
amounts in the quarter of the  location  opening.  Effective  the  beginning  of
fiscal  year 2000,  the  Company  will  charge  pre-opening  costs to expense as
incurred in accordance with SOP 98-5. Quarter to quarter  comparisons of results
of  operations  have been and may be  materially  impacted  by the timing of new
store openings.  The Company  believes that the historical  pattern of quarterly
sales and income as a percentage  of the annual total may not be  indicative  of
the pattern in future years. The following  tables set forth selected  quarterly
unaudited  consolidated  statements of operations and operating  information for
the fiscal years ended  September  26, 1999 and September 27, 1998 (in thousands
except per share data):



                                                                        1st          2nd          3rd           4th
1999                                                                Quarter      Quarter      Quarter       Quarter
- -------------------------------------------------------------------------------------------------------------------
                                                                                                

Sales                                                            $  456,239      358,872      377,580       375,188
Gross profit                                                        153,210      124,240      130,446       128,153
Pre-opening and relocation costs                                          -        2,243          809         2,862
Other reorganization and asset disposal costs                             -            -            -         6,979
Income from operations                                               22,905       20,513       21,513        10,078
Income before income taxes                                           21,238       19,094       19,753         9,021
Net income                                                           12,955       11,647       12,050         5,503
Basic income per share                                           $     0.49         0.44         0.46          0.21
Weighted average common shares outstanding                           26,552       26,339       26,205        26,342
Diluted income per share                                         $     0.47         0.43         0.44          0.20
Weighted average shares outstanding - diluted basis                  27,694       27,156       27,428        27,425
Average weekly sales per store                                   $      305          319          316           303
- -------------------------------------------------------------------------------------------------------------------

                                                                        1st          2nd          3rd           4th
1998                                                                Quarter      Quarter      Quarter       Quarter
- -------------------------------------------------------------------------------------------------------------------
Sales                                                            $  407,788      324,811      330,999       326,170
Gross profit                                                        135,752      110,939      110,832       111,141
Pre-opening and relocation costs                                      1,065        1,462        1,024           428
Merger expenses                                                       1,699            -            -             -
Income from operations                                               21,084       18,857       18,921        18,551
Income before income taxes                                           19,092       17,657       17,621        17,686
Net income                                                           12,028       11,124       11,101        11,142
Basic income per share                                           $     0.46         0.43         0.42          0.42
Weighted average common shares outstanding                           25,913       26,094       26,279        26,435
Diluted income per share                                         $     0.44         0.40         0.40          0.40
Weighted average shares outstanding - diluted basis                  27,523       27,824       27,880        27,824
Average weekly sales per store                                   $      287          299          299           290
- -------------------------------------------------------------------------------------------------------------------




                                       20




Liquidity and Capital Resources
At September 26, 1999 and September 27, 1998, the Company's  working capital was
approximately  $19.3 million and $93.1 million,  respectively,  and the ratio of
current assets to current liabilities was 1.16 to 1 and 2.02 to 1, respectively.
Net cash provided by operating  activities  was  approximately  $123.2  million,
$90.9 million and $54.0 million in fiscal 1999, 1998 and 1997, respectively.

Whole Foods Market  maintains a bank credit agreement which provides a revolving
line of  credit  of up to $100  million  through  June  28,  2002.  This  credit
agreement contains certain restrictive  covenants,  including the prohibition of
the payment of dividends on common  stock.  The credit  agreement  also contains
certain affirmative  covenants including maintenance of certain financial ratios
as  defined  in the  agreement.  All  outstanding  amounts  borrowed  under this
agreement bear interest at the Company's option of either a defined base rate or
the Eurodollar rate plus a premium.  Commitment fees ranging from 0.20% to 0.30%
of the undrawn amount are payable under this  agreement.  At September 26, 1999,
approximately  $49 million was drawn and approximately $44 million was available
under the  agreement.  At September 27, 1998,  there were no amounts drawn under
the  agreement.  The average  interest  rate on amounts  outstanding  under this
agreement at September 26, 1999 was approximately 6.45%. During 1998 the Company
issued zero coupon  convertible  subordinated  debentures for approximately $115
million.  The issue price of the  debentures  results in an  effective  yield to
maturity  of 5 percent.  The  debentures  are  convertible  at the option of the
holder,  at any time on or prior to  maturity,  unless  previously  redeemed  or
otherwise  purchased.  Debentures may be redeemed at the option of the holder on
March 2,  2003,  March 2, 2008 or March 2, 2013 for a  purchase  price  equal to
issue price plus  accrued  original  issue  discount  to such dates.  Subject to
certain limitations,  the Company, at its option, may elect to pay this purchase
price in cash, shares of common stock or any combination thereof. Debentures may
also be  redeemed  in cash at the  option of the  holder if there is a change in
control at a purchase price equal to issue price plus original issue discount to
the date of  redemption.  Subsequent  to  March  2,  2003,  the  debentures  are
redeemable  at the  option  of the  Company  for cash,  in whole or in part,  at
redemption  prices equal to issue price plus accrued  original issue discount to
date of redemption.  The debentures are  subordinated in the right of payment to
all existing and future senior  indebtedness.  The Company also has  outstanding
$40 million of senior unsecured notes,  bearing interest at 7.29% and payable in
seven equal annual  installments of approximately  $5,714,000  beginning May 16,
2000.  The Board of Directors has authorized the Company to repurchase up to $50
million in outstanding shares of Company common stock.  During fiscal year 1999,
the Company repurchased 608,000 shares of its common stock for an aggregate cost
of approximately $18,939,000.  During the first quarter of fiscal year 2000, the
Company  repurchased  an  additional  429,000  shares of its common stock for an
aggregate  cost of  approximately  $13,534,000.  Net cash  provided by financing
activities was approximately  $36.5 million,  $60.7 million and $11.8 million in
fiscal 1999, 1998 and 1997, respectively.

Whole Foods Market's principal capital requirements have been the funding of the
development or acquisition of new stores and, to a lesser extent,  the resultant
increase  in working  capital  requirements.  The  Company  estimates  that cash
requirements to open a new store will range from approximately $3 million to $12
million  (after  giving  effect to any landlord  construction  allowance).  This
excludes new store inventory of  approximately  $750,000,  a portion of which is
financed  by the  vendors of Whole Foods  Market.  The  Company  expects to open
approximately  twenty to  twenty-five  stores in fiscal 2000 and will have under
development  additional  stores that will open in fiscal 2001.  The Company will
incur additional capital  expenditures in fiscal 2000 in connection with ongoing
equipment upgrades and resets at its existing stores,  development of facilities
for  WholePeople.com  and continued  development of its  management  information
systems. Net cash used in investing activities was approximately $187.3 million,
$128.3  million and $56.4 million in fiscal 1999,  1998 and 1997,  respectively.
The Company  expects that cash generated from operations and available under its
current bank credit  agreement will be sufficient to fund planned store openings
and other cash needs  through the end of fiscal 2000,  absent any material  cash
acquisitions.



                                       21




Year 2000 Issues
During  fiscal  1998,  the  Company  established  a project  team to  coordinate
existing  Year 2000  activities  and address  remaining  Year 2000  issues.  The
Company  adopted a Year 2000 plan  consisting of five phases:  Phase I inventory
and ranking of the Company's  systems and components,  equipment,  and suppliers
that may be  vulnerable  to Year 2000  problems;  Phase II - assessment of items
identified in Phase I; Phase III - remediation or  replacement of  non-compliant
systems and  components;  Phase IV - testing and  implementation  of systems for
which  remediation  or  replacement  is complete;  and Phase V - development  of
contingency  plans to mitigate the  potential  adverse  effects on the Company's
operations that have been determined to be most reasonably likely based upon the
results of Phases I through IV. The Company has  completed  Phases I through IV.
This  completion  status  includes all  information  systems ("IS") software and
hardware  and non-IS  equipment  with  embedded  systems.  Phase V,  contingency
planning,  is  substantially  completed  and will continue to be updated for the
remainder of 1999.

The Company has  identified  significant  third parties upon which it relies and
has communicated with these third parties through  questionnaires and interviews
or otherwise obtained information to determine,  to the extent practical,  their
Year 2000  readiness.  The Company has received no  indication  from these third
parties  that their  systems  will not be Year 2000  compliant.  The Company has
developed  contingency  plans to secure  products and services from  alternative
sources in the event the current  parties  suffer  significant  disruption  as a
result of Year 2000 systems failures.

Expenses associated with the Year 2000 Plan have totaled approximately  $815,000
to date.  Additionally  hardware and software purchases  totaling  approximately
$1.8 million have been capitalized to date pursuant to the Year 2000 Plan. These
expenditures have been funded through operating cash flows. The Company does not
expect that the total  expenditures  remaining  under the Year 2000 Plan will be
material to its financial condition or results of operations.

The Company  believes  that the Year 2000 Plan will address its Year 2000 issues
but can make no assurance that its efforts will be fully  effective or that Year
2000 issues will not have a material adverse impact on the Company's  results of
operations. Should the Company or significant third parties upon which it relies
have a Year 2000 systems failure, the Company believes that the most significant
impact  would likely be the  inability  of one or more stores to  electronically
process  customer  sales,  to conduct  operations  due to the failure of utility
companies to provide services or to receive  products from certain vendors.  The
Company  has  developed   contingency  plans  that  include  performing  certain
processes  manually and securing products and services from alternative  sources
to address  these and other  potential  risks.  Due to the  general  uncertainty
inherent in Year 2000 issues,  the contingency  planning  process is ongoing and
will continue to be updated as additional information becomes available.

Adoption of Accounting Standards

The AICPA  issued  SOP 98-1,  "Accounting  for the  Costs of  Computer  Software
Developed or Obtained for Internal Use" in March 1998. SOP 98-1 is effective for
fiscal years  beginning  after  December 15, 1998 and  establishes  criteria for
capitalizing  certain  internal use software  costs.  The Company will adopt SOP
98-1 in fiscal  year  2000.  The  adoption  of SOP 98-1 will not have a material
impact on the Company's consolidated financial statements.

The AICPA issued SOP 98-5,  "Reporting on the Costs of Start-up  Activities"  in
April 1998.  SOP 98-5 requires  costs of start-up  activities  and  organization
costs to be expensed as  incurred  and is  effective  for  financial  statements
issued for fiscal years  beginning  after  December  15, 1998.  The Company will
adopt SOP 98-5 effective the first quarter of fiscal year 2000, with the initial
application  recognized  as the  cumulative  effect  of a change  in  accounting
principle.   Capitalized   pre-opening  costs  at  September  26,  1999  totaled
approximately  $647,000. In fiscal 1999 and prior years, the Company capitalized
pre-opening  costs and  expensed  such  amounts in the  quarter of the  location
opening.

The  Financial   Accounting   Standards  Board  issued  Statement  of  Financial
Accounting Standards No. 133, "Accounting for Derivative Instruments and Hedging
Activities"  ("SFAS No. 133") in June 1998. SFAS No. 133  establishes  reporting
standards for  derivative  instruments  and hedging  activities  that require an
entity to recognize all  derivatives as assets or  liabilities  measured at fair
value and is effective for financial  statements  issued for all fiscal quarters
of fiscal years beginning after June 15, 2000. If certain  conditions are met, a
derivative may be specifically  designated as a hedge of the exposure to changes
in the  fair  market  value,  variable  cash  flow,  or  foreign  currency  of a
recognized   asset  or  liability  or  certain  other   transactions   and  firm
commitments.  The  Company  will  adopt SFAS No.  133 in fiscal  year 2001.  The
Company is evaluating  the impact of SFAS No.133 on its  consolidated  financial
statements.

                                       22




Disclaimer on Forward Looking Statements
Except for the historical information contained herein, the matters discussed in
this   analysis  are  forward   looking   statements   that  involve  risks  and
uncertainties,  including but not limited to general  business  conditions,  the
timely development and opening of new stores, the impact of competition, and the
other risks detailed herein and from time to time in the Company's  filings with
the  Securities  and Exchange  Commission.  The Company does not  undertake  any
obligation to update forward-looking statements.

Item 7(a)  Quantitative and Qualitative Disclosures About Market Risk

The Company is exposed to interest  rate changes and changes in the market value
of its investments. The Company is not a party to any derivative arrangement and
does not use financial  instruments for trading or other  speculative  purposes.
The  impact  of the  foreign  exchange  fluctuations  on the  Company's  foreign
subsidiary is not material.

Interest Rate Risk. The Company is exposed to cash flow and fair value risk from
changes in interest rates, which may affect its financial  position,  results of
operations  and cash flows.  In seeking to minimize the risks from interest rate
fluctuations,  the Company manages exposures  through ongoing  evaluation of the
composition of its long-term debt.

The Company's  senior unsecured notes and  subordinated  convertible  debentures
have fixed interest rates,  and the fair value of these  instruments is affected
by changes in market interest rates. The senior unsecured notes bear interest at
a fixed  rate of 7.29%  and have an  outstanding  balance  of $40.0  million  at
September  26, 1999 and  September 27, 1998. At September 26, 1999 and September
27, 1998,  the  estimated  fair value of the senior notes  exceeded the carrying
amount by approximately $400,000 and $2.8 million, respectively. The zero coupon
subordinated  convertible  debentures  have an effective yield to maturity of 5%
and an outstanding balance of approximately $124.4 million and $118.4 million at
September 26, 1999 and September 27, 1998,  respectively.  At September 26, 1999
and  September  27, 1998,  the  carrying  amount of the  convertible  debentures
exceeded  the  estimated  fair value by  approximately  $22.7  million and $12.8
million, respectively. Should interest rates increase or decrease, the estimated
fair  values of the senior  notes and the zero  coupon  subordinated  debentures
would decrease or increase accordingly.

Investment Risk. The Company has investments in equity  securities of public and
non-public companies for business and strategic purposes. At September 26, 1999,
the carrying and fair values of the Company's investment in equity securities of
publicly-held  companies were approximately $3.6 million.  Changes in the market
may affect the fair value of these  securities;  however,  such gains and losses
would not be realized unless the investments are sold. The Company's investments
in equity  securities of  non-public  companies are accounted for under the cost
method and have a carrying value of approximately $20.0 million at September 26,
1999.  The Company  reviews such factors as prices  recently  paid for shares in
companies  in  which it  invests  and the  underlying  operating  and cash  flow
performance in assessing the carrying  values of its investments to determine if
a decline in their fair value below cost is other than temporary.  No impairment
losses have resulted to date based on these analyses.

Item 8.    Financial Statements and Supplementary Data

See Item 14 (a).

Item 9.    Changes in and Disagreements with Accountants on Accounting and
           Financial Disclosure

Not applicable.

                                       23




PART III

Item 10.   Directors and Executive Officers of the Registrant

A brief  description  of each  executive  officer and director of the Company is
provided below. The Company has a "staggered" board of directors in which only a
portion of the Company's  directors  stand for reelection each year. The term of
office of Avram J. Goldberg, Dr. John B. Elstrott and Dr. Ralph Z. Sorenson will
expire at the annual  meeting  of  shareholders  in 2000,  the term of office of
David W. Dupree, Fred "Chico" Lager and John P. Mackey will expire at the annual
meeting of  shareholders  in 2001,  and the term of office of Linda A. Mason and
Jirka Rysavy will expire at the annual meeting of shareholders in 2002. The term
of office for the directors  elected at this annual meeting will expire in 2003.
All officers serve at the discretion of the Board of Directors.

John P. Mackey,  46,  co-founder  of the Company,  has served as Chairman of the
Board and Chief Executive Officer since 1980.

Chris Hitt,  50, has served as President of the Company since January 1999.  Mr.
Hitt has held various positions with the Company since 1985 including  President
of the Mid-Atlantic,  Northern California,  Northeast,  Southeast, and Southwest
Regions.

Glenda Flanagan, 45, has served as Vice President and Chief Financial Officer of
the Company since December 1988.

James P. Sud, 47, has served as Vice President and Chief Operating Officer since
May 1997. Mr. Sud had been President of MPS Production  Company,  an independent
oil and gas company engaged in  exploration,  production and oil field equipment
services from 1977 to May 1997. Mr. Sud served as a director of the Company from
1980 to March 1997.

Michael Besancon,  53, has served as President of the Mid-Atlantic  Region since
January 1999.  Mr.  Besancon  joined the Company in 1995,  serving as purchasing
director for the Southern  Pacific Region before becoming the Vice President for
that region in 1996.

Rich Cundiff,  42, has served as President of the Southern  Pacific Region since
January  1996.  Mr.  Cundiff has held various  positions  with the Company since
1988,  including  President and Vice President of the Southwest Region and store
team leader.

A.C. Gallo, 46, has served as President of the Northeast Region since July 1996.
Mr. Gallo has held various  positions  with the Company and with Bread & Circus,
Inc.,  which was  acquired  by the  Company  in  October  1992,  including  Vice
President of the Northeast  Region,  Vice President of  Perishables  and produce
coordinator.

Juan Nunez,  41, has served as President of the Florida  Region since  September
1998.  Mr.  Nunez has held  various  positions  with the  Company  and with Mrs.
Gooch's  Natural  Food  Markets,  Inc.,  which was  acquired  by the  Company in
September 1993,  including Vice President of the Southwest  Region,  Director of
Store Operations, and store team leader.

Walter Robb, 46, has been with the Company since 1991 and served as President of
the Northern Pacific Region since August 1993.

Dan  Rodenberg,  44, has served as President of the Midwest Region since January
1997.  Mr.  Rodenberg  has held various  positions  with the Company since 1989,
including Vice President of the  Mid-Atlantic and Midwest Regions and store team
leader.

Lee Valkenaar, 44, has served as President of the Southwest Region since January
1996.  Mr.  Valkenaar  has held  various  store team leader  positions  with the
Company since 1987.

David W.  Dupree,  46, has served as director of the Company  since August 1996.
Mr.  Dupree is a Managing  Partner and founder of The Halifax  Group,  a limited
partnership founded to pursue small and mid cap investment opportunities. He was
the Managing  Director of The Carlyle Group,  a Washington,  D.C. based merchant
banking  concern,  from 1992 to 1998.  Mr.  Dupree  also serves as a director of
Insight Health Services Corp.

                                       24




Dr. John B. Elstrott, 51, has served as a director of the Company since February
1995. Dr. Elstrott is the founding director of the Levy Rosenblum  Institute for
Entrepreneurship  at Tulane  University's  A.B. Freeman School of Business which
was started in 1991. He has been on the faculty at Tulane since 1982.

Avram J.  Goldberg,  70, has served as a director of the Company since May 1994.
Mr.  Goldberg  has been the  Chairman  of the  Board of  AVCAR  Group,  Ltd.,  a
consulting firm specializing in the retail industry, since 1989.

Fred "Chico"  Lager,  45, has served as a director of the Company  since January
1996. Mr. Lager has been a Trustee of Fenimore Asset Management  Trust, a mutual
fund company, since 1997. Mr. Lager has been a self-employed consultant, working
with a select number of emerging small businesses, since 1991.

Linda A. Mason,  45, has served as a director  of the  Company  since July 1992.
Mrs. Mason is the co-founder of Bright Horizons Family  Solutions,  Inc.,  which
operates work-site  childcare centers,  and served as its President from 1986 to
July 1998. Since July 1998, she has served as Chairman of the Board.

Jirka Rysavy,  45, has served as a director of the Company since  November 1998.
Mr. Rysavy is the founder,  Chairman and Chief Executive  Officer of Gaiam, Inc.
which  provides  goods,  services and  information  to  customers  who value the
environment, a sustainable economy, healthy lifestyles and personal development.
He has been Chairman  since  Gaiam's  inception in 1988 and became the full-time
Chief Executive  Officer in December 1998. Mr. Rysavy is also Chairman  Emeritus
and a director of Corporate  Express,  Inc., a $4 billion corporate  supplier of
non-production  goods.  Mr. Rysavy founded  Corporate  Express in 1986 and until
September 1998 was its Chairman and Chief Executive Officer.

Dr.  Ralph Z.  Sorenson,  66,  has  served as a director  of the  Company  since
December  1994.  Dr.  Sorenson  is  currently  Professor  Emeritus  of  business
administration at the University of Colorado,  Boulder and has served in various
capacities at the University of Colorado since July 1992,  including Dean of the
College of Business and Graduate School of Business Administration. Dr. Sorenson
serves as a director of the  Polaroid  Corporation,  Houghton  Mifflin  Company,
Eaton Vance, Inc. and Exabyte Corporation.

Each  non-employee  director  of the Company  receives  $3,000 for each Board of
Directors  meeting he or she attends and $500 for each telephone  meeting called
by the Company  which is greater than one hour in length and in which a majority
of directors  participate.  Each non-employee committee chair receives an annual
retainer of $1,500. Each non-employee  director receives $500 for each committee
meeting attended. In addition,  directors are reimbursed for reasonable expenses
incurred in attending Board of Directors  meetings.  Directors who are employees
of the Company are not paid any separate fees for serving as directors.

The Board of Directors held seven meetings in fiscal 1999. No director  attended
fewer than 75% of the meetings of the Board (and any  committees  thereof) which
they were required to attend.

Section 16(a) Beneficial Ownership Reporting Compliance
Under the  securities  laws of the United  States,  the Company's  directors and
executive  officers,  and persons who own more than 10% of the Company's  common
stock,  are required to report their initial  ownership of the Company's  common
stock  and any  subsequent  changes  in that  ownership  to the  Securities  and
Exchange Commission. Specific due dates have been established for these reports,
and the  Company is required  to  disclose  any failure to file by these  dates.
Based  solely upon a review of Forms 3, 4 and 5 furnished  to the  Company,  the
Company believes that all of its directors, officers and applicable shareholders
timely filed these reports.

In addition,  under the Company's option plan for outside directors,  each newly
elected  director  receives  an option as of the date of his or her  election to
purchase 10,000 shares of the Company's common stock at an exercise equal to the
closing  price of the  Company's  common  stock on the date of grant.  Incumbent
directors receive an option grant as of the date of the Company's annual meeting
of  shareholders  to purchase  2,000 shares of the Company's  common stock at an
exercise  price equal to the closing price of the Company's  common stock on the
date of grant if the director attended at least two-thirds of the meeting of the
Company's Board of Directors held in the preceding year.

                                       25




Item 11.   Executive Compensation

The  following  table sets forth  information  concerning  compensation  paid or
accrued by the Company during the three-year  period ended September 26, 1999 to
or for the  Company's  Chief  Executive  Officer and the certain  other  highest
compensated  executive officers of the Company whose total compensation exceeded
$100,000.




Summary Compensation Table
- --------------------------
                                                                                Other           Company
                                                                               Annual            Stock
Name and Principal Position      Year          Salary (1)       Bonus     Compensation (2)      Options
- -------------------------------------------------------------------------------------------------------
                                                                                 

John P. Mackey                    1999         $200,000        $ 50,000         $ -             9,000
CEO                               1998          185,000          90,000          500            9,000
                                  1997          170,000          93,000          500            9,000

Chris Hitt                        1999         $180,000        $ 72,000         $ -             4,000
President                         1998          165,000          94,000          500                -
                                  1997          150,000          68,900          500            3,600

Glenda Flanagan                   1999         $165,000        $ 65,000         $ -             4,000
CFO                               1998          150,000         125,000          500            4,000
                                  1997          135,000         105,000          500            4,000

James P. Sud                      1999         $165,000        $ 65,000         $ -             4,000
COO                               1998          150,000         125,000          500            4,000
                                  1997 (3)       90,000          47,600           -            14,000

Walter Robb                       1999         $175,000        $ 79,000         $ -             3,900
Regional President                1998          130,000         145,000          500            4,000
Northern Pacific Region           1997          130,000          92,000          500            4,000
- -----------------------------------------------------------------------------------------------------


(1)  The Company has a policy that limits the cash  compensation paid in any one
     year to any Team  Member to ten times the  average  full time salary of all
     Team  Members.  Amounts  earned in excess of the salary  limitation  may be
     deferred to the next year, subject to certain restrictions.
(2)  The amounts indicated reflect the Company's  contributions on behalf of the
     persons  indicated to the Whole Foods Market,  Inc. Savings Plan and Trust.
     In 1997 and 1998, the Company's  contribution was a maximum of $500 paid in
     shares of the Company's common stock.  The Company's  contribution for 1999
     has not been determined as of November 30, 1999.
(3)  Salary and bonus for 1997 are  prorated to reflect  May 1, 1997  employment
     date.





                                       26




Option Plans
The following table sets forth certain  information  with respect to the options
granted  during  the fiscal  year ended  September  26,  1999 to each  executive
officer of the Company listed in the Summary  Compensation Table set forth under
the caption "Executive Compensation."




Option Grants in Fiscal Year 1999
- ---------------------------------

                                   Percent of
                                  Total Options      Exercise or                      Potential Realizable Value at
                      Number of    Granted to        Base Price                    Assumed Annual Rates of Stock Price
                       Options    Employees in       in Dollars       Expiration    Appreciation for Option Term (1)
     Name              Granted     Fiscal Year      per Share (2)        Date              5 %             10 %
- ----------------------------------------------------------------------------------------------------------------
                                                                                      

 John P. Mackey        9,000           *               $31.875          3/29/06        $116,787         $272,163
 Chris Hitt            4,000           *               $31.875          3/29/06         $51,905         $120,961

 Glenda Flanagan       4,000           *               $31.875          3/29/06         $51,905         $120,961

 James P. Sud          4,000           *               $31.875          3/29/06         $51,905         $120,961

 Walter Robb           3,900           *               $31.875          3/29/06         $50,608         $117,937
 ---------------------------------------------------------------------------------------------------------------

*    Less than one percent
(1)  The 5% and 10% assumed  annual  rates of  appreciation  are mandated by the
     rules of the  Securities  and  Exchange  Commission  and do not reflect the
     Company's  estimates or  projections  of future prices of the shares of the
     Company's  common  stock.  There  can  be no  assurance  that  the  amounts
     reflected in this table will be achieved.
(2)  Closing price of common stock at date of grant.

The following table sets forth certain  information  with respect to the options
exercised by the executive  officers named above during the year ended September
26, 1999 or held by such  persons at September  26, 1999.  The number of options
held at September 26, 1999 includes  options  granted under the 1992 Option Plan
for Team Members and under the 1987 Option and Incentive Plan (the "1987 Plan").
The 1987 Plan was  terminated  by the  Company  in 1992,  except  as to  options
previously granted.

Aggregated  Option  Exercises  in Fiscal  Year 1999 and  Fiscal  Year End Option
Values
- --------------------------------------------------------------------------------

                                                     Number of                    Value of Unexercised
                  Shares                         Unexercised Options             In-the-Money Options (2)
                 Acquired       Value            at September 26, 1999             at September 26, 1999
                                                 ---------------------           -----------------------
   Name         on Exercise    Realized (1) Exercisable      Unexercisable      Exercisable        Unexercisable
- ----------------------------------------------------------------------------------------------------------------
John P. Mackey      20,000      $663,350       69,700            23,300         $1,495,459           $10,062
Chris Hitt               -             -       34,181            14,255           $439,459           $83,509
Glenda Flanagan      5,100      $160,238       60,950            12,050         $1,309,667           $65,294
James P.Sud              -             -       15,900            14,900           $214,438           $98,231
Walter Robb          2,670      $108,945       33,738            10,212           $432,796           $52,748
- ----------------------------------------------------------------------------------------------------------------


(1)  Based upon the market  price of the  underlying  shares of common  stock of
     Whole Foods Market at date of exercise and the option exercise price.
(2)  Based upon the closing  price of the common  stock of Whole Foods Market on
     September 26, 1999, which was $33.094 per share.



                                       27




Compensation Committee Interlocks and Insider Participation
No  executive  officer  of the  Company  served as a member of the  Compensation
Committee  (or other board  committee  performing  similar  functions or, in the
absence  of any such  committee,  the  entire  board of  directors)  of  another
corporation,  one  of  whose  executive  officers  served  on  the  Compensation
Committee.  No executive  officer of the Company served as a director of another
corporation,  one  of  whose  executive  officers  served  on  the  Compensation
Committee.  No  executive  officer  of the  Company  served  as a member  of the
Compensation Committee (or other board committee performing equivalent functions
or, in the absence of any such  committee,  the entire  board of  directors)  of
another corporation, one of whose executive officers served as a director of the
Company.

Item 12.   Security Ownership of Certain Beneficial Owners and Management

The following  table sets forth  certain  information  regarding the  beneficial
ownership  of the  Company's  common  stock as of November 30, 1999 for (i) each
person  who is known by the  Company  to own  beneficially  more  than 5% of the
outstanding  shares of common stock,  (ii) each  director of the Company,  (iii)
each executive officer of the Company listed in the Summary  Compensation  Table
set  forth  under  the  caption  "Executive  Compensation,"  and (iv) all of the
directors and officers of the Company as a group.  Except pursuant to applicable
community  property  laws and except as otherwise  indicated,  each  shareholder
identified in the table possesses sole voting and investment  power with respect
to its or his shares.




                                                                              Shares Owned (1)
                                                               -----------------------------------------------
Name                                                           Number                                 Percent
- --------------------------------------------------------------------------------------------------------------
                                                                                                   

Wellington Management Company (2)                             1,717,600                                  6%
David W. Dupree (3)                                               9,551                                  *
Dr. John B. Elstrott (4)                                          7,800                                  *
Glenda Flanagan (5)                                              66,974                                  *
Avram J. Goldberg (6)                                            18,200                                  *
Chris Hitt (7)                                                   52,205                                  *
Fred "Chico" Lager (8)                                           13,317                                  *
John P. Mackey (9)                                              321,567                                  1%
Linda A. Mason (10)                                              18,000                                  *
Walter Robb (11)                                                 44,598                                  *
Dr. Ralph Z. Sorenson (12)                                       13,000                                  *
James P. Sud (13)                                                57,475                                  *
All directors and officers as a group (18 persons)              776,039                                  3%
- --------------------------------------------------------------------------------------------------------------


*      Less than one percent
(1)  Includes shares  issuable upon exercise of stock options,  which are vested
     or will be vested prior to January 29, 2000.
(2)  Based on  information  contained  in Schedule  13G, as filed on February 9,
     1999.  The  amount  indicated  reflects  Wellington   Management  Company's
     beneficial  ownership  as of December 31,  1998.  Of the shares  indicated,
     Wellington Management Company has the sole voting power of 0 shares and the
     sole power to dispose of 0 shares.  The address of such  shareholder  is 75
     State Street, Boston, Massachusetts 02109.
(3)  Includes options to purchase 3,582 shares of common stock.
(4)  Includes options to purchase 3,500 shares of common stock.
(5)  Includes options to purchase 60,950 shares of common stock.
(6)  Includes options to purchase 14,600 shares of common stock.
(7)  Includes options to purchase 34,181 shares of common stock.
(8)  Includes options to purchase 11,500 shares of common stock.
(9)  Includes options to purchase 72,200 shares of common stock.
(10) Includes options to purchase 18,000 shares of common stock.
(11) Includes options to purchase 33,738 shares of common stock.
(12) Includes options to purchase 13,000 shares of common stock.
(13) Includes options to purchase 15,900 shares of common stock.



                                       28



Item 13. Certain Relationships and Related Transactions

John P.  Mackey and Glenda  Flanagan,  executive  officers of the  Company,  own
approximately  13% in the aggregate of BookPeople,  Inc. which leases facilities
from the Company.  The lease  provides for an aggregate  annual  minimum rent of
approximately  $391,000  which was  received in rental  income by the Company in
fiscal 1999.

Retention Agreements
Since November 1991, the Company has entered into Retention  Agreements with the
executive  officers of the Company or its subsidiaries which provide for certain
benefits upon an  involuntary  termination  of  employment  other than for cause
after a "Triggering  Event." A Triggering Event includes a merger of the Company
with and into an  unaffiliated  corporation  if the Company is not the surviving
corporation or the sale of all or substantially all of the Company's assets. The
benefits to be received by the executive  officer whose employment is terminated
after a Triggering  Event  occurs  include  receipt of his or her annual  salary
through the one-year period  following the date of the termination of employment
and the  immediate  vesting of any  outstanding  stock  options  granted to such
executive officer.

PART IV

Item 14.   Exhibits, Financial Statement Schedules and Reports on Form 8-K

(a)    (1) and (2) Financial Statements and Schedules.
       Reference is made to the listing on page 30 of all  financial  statements
       filed as a part of this report. No schedules are required.
(b)    (3)   Exhibits
       Reference  is made to the  Exhibit  Index  on page  53 for a list of all
       exhibits filed as a part of this report.



















                                       29






Whole Foods Market, Inc. and Subsidiaries
Index to Consolidated Financial Statements

                                                                                                   Page
                                                                                                  Number
- ---------------------------------------------------------------------------------------------------------
                                                                                              

Independent Auditors' Report                                                                        31
Consolidated Balance Sheets at September 26, 1999 and September 27, 1998                            32
Consolidated Statements of Operations for the fiscal years ended September 26, 1999,
   September 27, 1998 and September 28, 1997                                                        33
Consolidated Statements of Shareholders' Equity and Comprehensive Income for the
   fiscal years ended September 26, 1999, September 27, 1998 and September 28, 1997                 34
Consolidated Statements of Cash Flows for the fiscal years ended September 26, 1999,
   September 27, 1998 and September 28, 1997                                                        35
Notes to Consolidated Financial Statements                                                          37
- ---------------------------------------------------------------------------------------------------------






















                                       30



Whole Foods Market, Inc. and Subsidiaries
Independent Auditors' Report

The Board of Directors
Whole Foods Market, Inc.

We have  audited the  accompanying  consolidated  balance  sheets of Whole Foods
Market, Inc. and subsidiaries ("Company") as of September 26, 1999 and September
27, 1998 and the related  consolidated  statements of operations,  shareholders'
equity and comprehensive  income, and cash flows for each of the fiscal years in
the three-year  period ended September 26, 1999.  These  consolidated  financial
statements   are  the   responsibility   of  the   Company's   management.   Our
responsibility  is  to  express  an  opinion  on  these  consolidated  financial
statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the consolidated  financial statements.  An audit
also includes assessing the accounting principles used and significant estimates
made by  management,  as well as evaluating the overall  consolidated  financial
statement  presentation.  We believe that our audits provide a reasonable  basis
for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly, in all material respects,  the financial position of Whole Foods Market,
Inc. and  subsidiaries  as of September 26, 1999 and September 27, 1998, and the
results of their operations and their cash flows for each of the fiscal years in
the  three-year  period ended  September 26, 1999, in conformity  with generally
accepted accounting principles.

/s/ KPMG LLP
- -----------------
Austin, Texas
November 15, 1999









                                       31







Whole Foods Market, Inc. and Subsidiaries
Consolidated Balance Sheets In thousands
September 26, 1999 and September 27, 1998



Assets
                                                                                         1999                  1998
- -------------------------------------------------------------------------------------------------------------------
                                                                                                      

Current assets:
Cash and cash equivalents                                                         $     9,019                36,674
Marketable securities                                                                       -                27,019
Trade accounts receivable                                                              19,578                15,201
Merchandise inventories                                                                93,452                85,628
Prepaid expenses and other current assets                                              11,169                 8,870
Deferred income taxes                                                                   7,407                10,701
- -------------------------------------------------------------------------------------------------------------------
   Total current assets                                                               140,625               184,093
Property and equipment, net of accumulated depreciation and amortization              407,204               291,478
Marketable securities and other long-term investments                                  23,600                     -
Acquired leasehold rights, net of accumulated amortization                             14,150                12,150
Excess of cost over net assets acquired, net of accumulated amortization               49,288                35,802
Other assets, net of accumulated amortization                                          24,868                21,285
- -------------------------------------------------------------------------------------------------------------------
                                                                                  $   659,735               544,808
===================================================================================================================

Liabilities and Shareholders' Equity
                                                                                         1999                  1998
- -------------------------------------------------------------------------------------------------------------------
Current liabilities:
Current installments of long-term debt and capital lease obligations              $     6,655                   343
Trade accounts payable                                                                 49,038                34,137
Accrued payroll, bonus and employee benefits                                           29,638                26,670
Other accrued expenses                                                                 36,024                29,879
- -------------------------------------------------------------------------------------------------------------------
   Total current liabilities                                                          121,355                91,029
Long-term debt and capital lease obligations, less current installments                                     208,862
158,673
Deferred rent liability                                                                 9,375                 7,932
Other long-term liabilities                                                             4,376                 6,792
Deferred income taxes                                                                   4,547                 3,109
- -------------------------------------------------------------------------------------------------------------------
   Total liabilities                                                                  348,515               267,535
- -------------------------------------------------------------------------------------------------------------------
Shareholders' equity:
Common stock, no par value, 100,000 shares authorized,  26,986 and 26,500 shares
   issued, 26,378 and 26,500
     shares outstanding in 1999 and 1998, respectively                                230,131               219,189
Common stock in treasury, at cost                                                     (18,939)                    -
Accumulated other comprehensive income                                                      -                   211
Retained earnings                                                                     100,028                57,873
- -------------------------------------------------------------------------------------------------------------------
Total shareholders' equity                                                            311,220               277,273
- -------------------------------------------------------------------------------------------------------------------
Commitments and contingencies
- -------------------------------------------------------------------------------------------------------------------
                                                                                  $   659,735               544,808
===================================================================================================================
See accompanying notes to consolidated financial statements.









                                       32







Whole Foods Market, Inc. and Subsidiaries
Consolidated Statements of Operations In thousands, except per share data
Fiscal years ended September 26, 1999, September 27, 1998 and September 28, 1997



                                                                            1999             1998              1997
- -------------------------------------------------------------------------------------------------------------------
                                                                                                 

Sales                                                               $  1,567,879        1,389,768         1,117,346
Cost of goods sold and occupancy costs                                 1,029,350          921,104           749,551
Inventory writeoffs associated with reorganization                         2,480                -                 -
- -------------------------------------------------------------------------------------------------------------------
   Gross profit                                                          536,049          468,664           367,795
Selling, general and administrative expenses                             448,147          385,573           312,703
Pre-opening and relocation costs                                           5,914            3,979             5,243
Merger expenses                                                                -            1,699             4,887
Other reorganization and asset disposal costs                              6,979                -                 -
- -------------------------------------------------------------------------------------------------------------------
   Income from operations                                                 75,009           77,413            44,962
Other income (expense):
Interest expense                                                          (8,248)          (7,685)           (6,044)
Investment and other income                                                2,345            2,328               450
- -------------------------------------------------------------------------------------------------------------------
   Income before income taxes                                             69,106           72,056            39,368
Provision for income taxes                                                26,951           26,661            12,724
- -------------------------------------------------------------------------------------------------------------------
   Net income                                                       $     42,155           45,395            26,644
===================================================================================================================

Basic income per common share                                       $       1.60             1.74              1.10
===================================================================================================================
Weighted average common shares outstanding                                26,374           26,159            24,194
===================================================================================================================

Diluted income per common share                                     $       1.54             1.64              1.06
===================================================================================================================
Weighted average shares outstanding, diluted basis                        27,446           27,744            25,162
===================================================================================================================
See accompanying notes to consolidated financial statements.













                                       33






Whole Foods Market, Inc. and Subsidiaries
Consolidated  Statements of  Shareholders' Equity and Comprehensive Income In thousands
Fiscal years ended September 26, 1999, September 27, 1998 and September 28, 1997

                                                                              Accumulated
                                                                  Common         Other       Retained        Total
                                        Shares      Common       Stock in    Comprehensive   Earnings    Shareholders'
                                      Outstanding    Stock       Treasury    Income (Loss)   (Deficit)      Equity
- -------------------------------------------------------------------------------------------------------------------
                                                                                          
Balances at September 29, 1996           23,792   $  183,305          -           (217)      (11,064)       172,024
- -------------------------------------------------------------------------------------------------------------------
Net income                                    -            -          -              -        26,644         26,644
Change in unrealized gain (loss)
   on investments                             -            -          -             92             -             92
- -------------------------------------------------------------------------------------------------------------------
Comprehensive income                          -            -          -             92        26,644         26,736
Adjustment to conform fiscal year of
   pooled entity                              -            -          -              -        (1,268)        (1,268)
Other acquisitions                          244        2,200          -              -        (1,236)           964
Issuance of common stock                    514        7,907          -              -             -          7,907
Common stock purchased and retired          (97)      (2,187)         -              -             -         (2,187)
Tax benefit related to exercise of
   employee stock options                     -        1,289          -              -             -          1,289
- -------------------------------------------------------------------------------------------------------------------
Balances at September 28, 1997           24,453      192,514          -           (125)       13,076        205,465
- -------------------------------------------------------------------------------------------------------------------
Net income                                    -            -          -              -        45,395         45,395
Change in unrealized gain (loss)
   on investments                             -            -          -            336             -            336
- -------------------------------------------------------------------------------------------------------------------
Comprehensive income                          -            -          -            336        45,395         45,731
Acquisitions                              1,187        2,027          -              -          (598)         1,429
Issuance of common stock                    860       14,925          -              -             -         14,925
Tax benefit related to exercise of
   employee stock options                     -        9,723          -              -             -          9,723
- -------------------------------------------------------------------------------------------------------------------
Balances at September 27, 1998           26,500      219,189          -            211        57,873        277,273
- -------------------------------------------------------------------------------------------------------------------
Net income                                    -            -          -              -        42,155         42,155
Change in unrealized gain (loss)
   on investments                             -            -          -           (211)            -           (211)
- --------------------------------------------------------------------------------------------------------------------
Comprehensive income                          -            -          -           (211)       42,155         41,944
Issuance of common stock                    486        7,049          -              -             -          7,049
Common stock purchased                     (608)           -    (18,939)             -             -        (18,939)
Tax benefit related to exercise of
   employee stock options                     -        3,893          -              -             -          3,893
- -------------------------------------------------------------------------------------------------------------------
Balances at September 26, 1999           26,378   $  230,131    (18,939)             -       100,028        311,220
===================================================================================================================
See accompanying notes to consolidated financial statements.






                                       34







Whole Foods Market, Inc. and Subsidiaries
Consolidated Statements of Cash Flows In thousands
Fiscal years ended September 26, 1999, September 27, 1998 and September 28, 1997


                                                                            1999             1998              1997
- -------------------------------------------------------------------------------------------------------------------
                                                                                                    

Cash flows from operating activities
Net income                                                             $  42,155           45,395            26,644
Adjustments to reconcile net income to net cash flows
   provided by operating activities:
     Depreciation and amortization                                        53,339           42,307            34,456
     Loss on disposal of fixed assets                                      1,285            1,421             1,945
     Reorganization and asset disposal costs                               9,459                -                 -
     Other loss provisions                                                     -                -             1,088
     Deferred income tax expense (benefit)                                 4,732           (1,204)           (1,390)
     Change in LIFO reserve                                                  834              417               800
     Rent differential                                                     1,443            1,525               800
     Tax benefit related to exercise of employee stock options             3,893            9,723             1,289
     Interest accretion on long-term debt                                  6,058            3,337                 -
     Adjustment to conform fiscal year of pooled entity                        -                -            (1,268)
     Lease termination and other merger accrual payments                  (2,169)          (8,497)           (2,956)
     Other                                                                     -                -               449
     Net change in current assets and liabilities:
       Trade accounts receivable                                          (5,751)          (1,922)           (4,681)
       Merchandise inventories                                            (8,093)         (14,442)          (18,694)
       Prepaid expenses and other current assets                          (4,986)             883              (510)
       Trade accounts payable                                             11,854             (947)            3,934
       Accrued payroll, bonus and employee benefits                        2,724            4,948             9,671
       Other accrued expenses                                              6,414            7,929             2,464
- -------------------------------------------------------------------------------------------------------------------
   Net cash provided by operating activities                             123,191           90,873            54,041
- -------------------------------------------------------------------------------------------------------------------
Cash flows from investing activities
Acquisition of property and equipment                                    (75,048)         (41,197)          (31,062)
Development costs of new store locations                                 (80,976)         (54,521)          (24,566)
Acquisition of intangible assets                                          (9,994)          (4,984)           (6,693)
Purchase of marketable securities and other long-term investments        (23,600)         (25,594)                -
Proceeds from sale of marketable securities                               26,808                -             5,899
Payment for purchase of acquired entities, net of cash acquired          (24,500)          (1,841)                -
Other investing activities                                                     -             (191)                -
- -------------------------------------------------------------------------------------------------------------------
   Net cash used in investing activities                                (187,310)        (128,328)          (56,422)
- --------------------------------------------------------------------------------------------------------------------
See accompanying notes to consolidated financial statements.                                             (continued)












                                       35






Whole Foods Market, Inc. and Subsidiaries
Consolidated  Statements  of Cash Flows  (continued)  In thousands
Fiscal years ended September 26, 1999, September 27, 1998 and September 28, 1997




                                                                            1999             1998              1997
- -------------------------------------------------------------------------------------------------------------------
                                                                                                   

Cash flows from financing activities
Net proceeds from issuance of convertible debentures                   $       -          111,748                 -
Net proceeds from long-term borrowings                                    49,000           11,000            24,336
Payments on long-term debt and capital lease obligations                    (646)         (76,939)          (18,277)
Issuance of common stock                                                   7,049           14,925             7,907
Purchase of treasury stock                                               (18,939)               -            (2,187)
- --------------------------------------------------------------------------------------------------------------------
   Net cash provided by financing activities                              36,464           60,734            11,779
- -------------------------------------------------------------------------------------------------------------------
Net increase (decrease) in cash and cash equivalents                     (27,655)          23,279             9,398
Cash and cash equivalents at beginning of year                            36,674           13,395             3,997
- -------------------------------------------------------------------------------------------------------------------
Cash and cash equivalents at end of year                               $   9,019           36,674            13,395
===================================================================================================================

Supplemental  disclosures  of cash flow  information
Interest and income taxes paid:
   Interest                                                            $   3,245            5,691             6,733
===================================================================================================================
   Federal and state income taxes                                      $  21,159           16,618            11,221
===================================================================================================================
See accompanying notes to consolidated financial statements.















                                       36



Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements
Fiscal years ended September 26, 1999, September 27, 1998 and September 28, 1997

(1) Corporate Organization
The  consolidated  financial  statements  include  the  accounts  of Whole Foods
Market, Inc. and its subsidiaries  ("Company").  All significant  majority-owned
subsidiaries  are   consolidated  on  a  line-by-line   basis.  All  significant
intercompany accounts and transactions are eliminated upon consolidation.  Where
appropriate, prior years' financial statements have been reclassified to conform
with the 1999 presentation.

(2) Summary of Significant Accounting Policies
Business
The  Company  and its  subsidiaries  engage  in the  sale of  natural  food  and
nutritional  products,  primarily  through its natural  foods  supermarkets  and
direct  marketing of  nutritional  supplements.  As of September  26, 1999,  the
Company operated 100 stores,  all of which are located in the United States, and
engaged in direct marketing of nutritional  supplements  primarily in the United
States.

Definition of Fiscal Year
The Company  reports its results of operations  on a 52- or 53-week  fiscal year
ending on the last Sunday in  September.  Fiscal  years 1999,  1998 and 1997 are
52-week years.

Cash Equivalents
For purposes of the consolidated statements of cash flows, the Company considers
all highly liquid investments with an original maturity of 90 days or less to be
cash equivalents.

Investments in Debt and Equity Securities
Marketable  securities  and other  long-term  investments  at September 26, 1999
consisted  of  investments  in  equity  instruments  of  public  and  non-public
companies.  Marketable securities at September 27, 1998 consisted of investments
in short-term  high quality  corporate  bond funds.  The Company  classifies its
investments   in  debt  and   equity   securities   of   public   companies   as
available-for-sale.  Available-for-sale  securities  are recorded at fair value.
Unrealized  holding  gains  and  losses,  net  of the  related  tax  effect,  on
available-for-sale  securities  are excluded from earnings and are reported as a
separate component of shareholders' equity until realized. A decline in the fair
value of any  available-for-sale  security below cost that is deemed to be other
than  temporary  results in a reduction  in carrying  amount to fair value.  The
impairment  is  charged to  earnings  and a new cost  basis of the  security  is
established.  The  Company's  investments  in equity  securities  of  non-public
companies  at  September  26,  1999 are  accounted  for under  the cost  method.
Realized  gains  and  losses  from the sale of  investments  in debt and  equity
securities  are  determined  on a specific  identification  basis.  Dividend and
interest income are recognized when earned.
                                                                     (continued)









                                       37





Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (continued)

(2) Summary of Significant Accounting Policies, continued
Fair Value of Financial Instruments
The carrying amounts of cash and cash  equivalents,  trade accounts  receivable,
trade accounts payable,  accrued payroll, bonus and employee benefits, and other
accrued  expenses  approximate fair value because of the short maturity of those
instruments.  The carrying  value of notes  payable to banks  approximates  fair
value  due to  variable  interest  rates  charged  on  these  notes.  Marketable
securities are stated at fair value with unrealized gains and losses included as
a component of shareholders' equity until realized.  The fair value of long-term
investments accounted for under the cost method is estimated, where practicable,
based on prices recently paid for shares in those  companies.  The fair value of
convertible subordinated debentures is estimated using quoted market prices. The
fair value of senior unsecured notes is estimated by discounting the future cash
flows  at  the  rates  currently  available  to the  Company  for  similar  debt
instruments of comparable  maturities.  Carrying  amounts and fair values of the
Company's  financial  instruments  other than those for which  carrying  amounts
approximate fair values as noted above are as follows (in thousands):



                                                                           1999                       1998
                                                                  ----------------------     ----------------------
                                                                   Carrying         Fair     Carrying       Fair
                                                                    Amount          Value     Amount        Value
- -------------------------------------------------------------------------------------------------------------------
                                                                                                 

Assets:
   Marketable securities, short-term                             $        -            -    $  27,019        27,019
   Marketable securities, long-term                                   3,600        3,600            -             -
   Other long-term investments                                       20,000       20,000            -             -

Liabilities:
   Convertible subordinated debentures                           $  124,419      101,656    $ 118,361       105,581
   Senior unsecured notes                                            40,000       40,444       40,000        42,842
===================================================================================================================

Inventories
Inventories,  both  retail  and  wholesale,  are  valued at the lower of cost or
market.  Cost is  principally  determined  by the  last-in,  first-out  ("LIFO")
method. The manufactured inventories of Amrion and Allegro are determined by the
first-in,  first-out ("FIFO") method. The excess of estimated current costs over
LIFO carrying value was approximately $4,492,000 and $3,658,000 at September 26,
1999 and  September  27,  1998,  respectively.  Balances of  inventories  are as
follows (in thousands):

                                                                                                  1999         1998
- -------------------------------------------------------------------------------------------------------------------
Manufactured inventories:
   Raw materials                                                                            $   11,380       10,472
   Work in process                                                                                 651          363
   Finished goods                                                                                8,451       12,446
- -------------------------------------------------------------------------------------------------------------------
     Total manufactured inventories                                                             20,482       23,281
- -------------------------------------------------------------------------------------------------------------------
Other inventories, net of LIFO reserve                                                          72,970       62,347
- -------------------------------------------------------------------------------------------------------------------
                                                                                            $   93,452       85,628
===================================================================================================================
                                                                                                        (continued)





                                       38



Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (continued)

(2) Summary of Significant Accounting Policies, continued
Property and Equipment
Property and equipment is stated at cost,  net of accumulated  depreciation  and
amortization.  Depreciation  of equipment is provided over the estimated  useful
lives  (generally  3 to 15 years)  using  the  straight-line  method.  Leasehold
improvements are depreciated on the straight-line method over the shorter of the
estimated  useful lives of the  improvements or the terms of the related leases.
Costs related to a projected site  determined to be  unsatisfactory  and general
site selection  costs which cannot be identified  with a specific store location
are charged to operations currently.

Pre-opening  costs include costs associated with hiring and training  personnel,
supplies and certain occupancy and miscellaneous costs related to new locations.
In fiscal 1999 and prior years, the Company  capitalized  pre-opening  costs and
expensed such amounts in the quarter of the location  opening.  The AICPA issued
SOP 98-5,  "Reporting on the Costs of Start-up  Activities"  in April 1998.  SOP
98-5 requires costs of start-up activities and organization costs to be expensed
as incurred and is effective  for financial  statements  issued for fiscal years
beginning  after  December 15,  1998.  The Company will adopt SOP 98-5 in fiscal
year 2000, with the initial application recognized as the cumulative effect of a
change in accounting principle.  Capitalized  pre-opening costs at September 26,
1999 totaled approximately $647,000.

Acquired Leasehold Rights
Acquired leasehold rights are amortized as rent expense over the remaining lease
term  using the  straight-line  method.  Accumulated  amortization  of  acquired
leasehold   rights  at  September  26,  1999  and  September  27,  1998  totaled
approximately $2,238,000 and $2,081,000, respectively.

Excess of Cost Over Net Assets Acquired
Excess of cost over net assets  acquired  is  amortized  over 40 years using the
straight-line method. Accumulated amortization of excess of cost over net assets
acquired at September  26, 1999 and  September  27, 1998  totaled  approximately
$8,301,000  and  $6,973,000,  respectively.  The carrying value of the excess of
cost over net assets  acquired  is  evaluated  periodically  in relation to such
factors as the occurrence of a significant  event, the operating  performance of
each acquired subsidiary and the estimated future undiscounted cash flows of the
underlying business of each subsidiary.

Other Assets
Other assets include  non-competition  agreements,  trademarks and certain costs
associated  with the  issuance  of  debt.  Non-competition  agreements  and debt
issuance  costs are amortized over the life of the related  agreement  using the
straight-line  method.   Trademarks  are  amortized  over  40  years  using  the
straight-line  method.  Also  included in other assets at September 26, 1999 and
September 27, 1998 was a note receivable with a carrying amount of approximately
$2,213,000 and $2,341,000,  respectively.  Accumulated  amortization included in
other assets at September 26, 1999 and September 27, 1998 totaled  approximately
$6,358,000 and $3,497,000, respectively.

Impairment of Long-Lived Assets and Long-Lived Assets to be Disposed of
The Company evaluates long-lived assets and certain identifiable intangibles for
impairment  whenever  events  or  changes  in  circumstances  indicate  that the
carrying amount of an asset may not be recoverable.  Recoverability of assets to
be held and used is measured by a comparison of the carrying  amount of an asset
to future undiscounted cash flows expected to be generated by the asset. If such
assets are  considered  to be  impaired,  the  impairment  to be  recognized  is
measured by the amount by which the  carrying  amount of the assets  exceeds the
fair value of the assets.  Assets to be disposed of are reported at the lower of
the carrying amount or fair value less costs to sell.

Advertising
The Company  expenses the production  costs of advertising  when the advertising
first takes place, except for  direct-response  advertising which is capitalized
and  amortized  over its  expected  period of future  benefit.  Direct  response
advertising  consists  primarily of direct mail advertising,  including deferred
promotional mailing costs, of the Company's  products.  The capitalized costs of
mailed promotional materials are amortized over the expected promotional benefit
period of three months. Advertising expense for fiscal years 1999, 1998 and 1997
was approximately $17,628,000, $19,121,000 and $14,403,000, respectively.
                                                                     (continued)

                                       39





Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (continued)

(2) Summary of Significant Accounting Policies, continued
Income Taxes
The Company uses the asset and liability  approach  which  accounts for deferred
income taxes by applying statutory tax rates in effect at the balance sheet date
to  differences  between  the  book  basis  and  the tax  basis  of  assets  and
liabilities.  Deferred tax assets and liabilities are measured using enacted tax
rates expected to apply to taxable income in the years in which those  temporary
differences are expected to be recovered or settled. The deferred tax assets and
liabilities  are  adjusted in income to reflect  changes in tax laws or rates in
the period that includes the enactment date.

Income per Share
Basic income per share is based on the weighted  average number of common shares
outstanding  during the fiscal period.  Diluted income per share is based on the
weighted average number of common shares outstanding plus, where applicable, the
additional  common  shares that would have been  outstanding  as a result of the
conversion of dilutive options and convertible debt.




A  reconciliation  of the denominators of the basic and diluted income per share
calculations follows (in thousands):

                                                              1999              1998             1997
- -------------------------------------------------------------------------------------------------------
                                                                                        

Denominator for basic income per
   share: weighted average shares                             26,374           26,159            24,194

Additional shares deemed outstanding from
   the assumed exercise of stock options                       1,072            1,585               968
- -------------------------------------------------------------------------------------------------------
Denominator for diluted income per
   share: adjusted weighted average
   shares and assumed conversions                             27,446           27,744            25,162
=======================================================================================================


The  computation  of diluted  income per share  does not  include  approximately
1,643,000  shares  of  common  stock  related  to the  zero  coupon  convertible
subordinated  debentures at the end of fiscal years 1999 and 1998 and options to
purchase approximately 1,508,000 shares,  1,014,000 shares and 380,000 shares of
common  stock at the end of fiscal  years  1999,  1998 and  1997,  respectively,
because to do so would be antidilutive.

Comprehensive Income
Effective  September  28,  1998,  the Company  adopted  Statement  of  Financial
Accounting Standards No. 130, "Reporting Comprehensive Income" ("SFAS No. 130").
SFAS No. 130  establishes  standards for reporting and displaying  comprehensive
income and its components in a full set of general-purpose financial statements.
Financial statements for all periods presented have been restated to reflect the
adoption of SFAS No. 130. The Company's  comprehensive  income  consisted of net
income and changes in unrealized gains and losses on marketable securities,  net
of tax.  Comprehensive  income is reflected in the  consolidated  statements  of
shareholders' equity and comprehensive income.

Use of Estimates
The preparation of financial  statements in conformity  with generally  accepted
accounting principles requires management to make estimates and assumptions that
affect  the  reported  amounts  of assets  and  liabilities  and  disclosure  of
contingent  assets and  liabilities at the date of the financial  statements and
revenues and expenses  during the period  reported.  Actual results could differ
from those  estimates.  Estimates are used when accounting for  depreciation and
amortization,  allowance for doubtful accounts,  employee benefit plans,  taxes,
reorganization reserves and contingencies.


                                       40





Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (continued)

(3) Business Combinations
Nature's Heartland
In April 1999, the Company acquired the outstanding stock of Nature's Heartland,
Inc.,  which  operated four natural  foods  supermarkets  in the greater  Boston
metropolitan  area,  in exchange  for  approximately  $25 million in cash.  This
transaction  was accounted for using the purchase method and,  accordingly,  the
purchase  price was allocated to net assets  acquired  based on their  estimated
fair values at the date of  acquisition.  This  allocation  resulted in acquired
goodwill  of  approximately  $13.5  million,  which  is  being  amortized  on  a
straight-line  basis  over 40 years.  Pro forma  results of  operations  are not
presented  due to the  immaterial  effect of the acquired  company's  results on
consolidated results of operations.

Merchant of Vino
In December 1997,  the Company  acquired  Merchant of Vino,  which operated four
gourmet/natural  food supermarkets and two specialty wine and gourmet food shops
in the greater Detroit  metropolitan area, for approximately 1 million shares of
Company   common   stock.   The   acquisition   was   accounted  for  using  the
pooling-of-interests   method.   Due  to  the  immateriality  of  the  financial
statements  of the  acquired  entity  to the  Company's  consolidated  financial
statements,  financial  information for the periods prior to fiscal 1998 has not
been restated. An adjustment to decrease retained earnings by approximately $1.8
million was recorded to include  results of  operations  of the acquired  entity
prior to the combination in these consolidated financial statements. Revenue and
results of operations of the acquired  entity for the period from  September 29,
1997 through the date of acquisition  are not material to the combined  results.
Transaction and other  merger-related  costs  associated with the acquisition of
Merchant of Vino totaled approximately $1,139,000.

Allegro Coffee Company
In December  1997, the Company  acquired  Allegro  Coffee  Company,  a specialty
coffee roaster and distributor  based in Boulder,  Colorado,  for  approximately
175,000 shares of Company common stock.  The acquisition was accounted for using
the  pooling-of-interests  method.  Due to the  immateriality  of the  financial
statements  of the  acquired  entity  to the  Company's  consolidated  financial
statements,  financial  information for the periods prior to fiscal 1998 has not
been restated. An adjustment to increase retained earnings by approximately $1.2
million was recorded to include  results of  operations  of the acquired  entity
prior to the combination in these consolidated financial statements. Revenue and
results of operations of the acquired  entity for the period from  September 29,
1997 through the date of acquisition  are not material to the combined  results.
Transaction and other  merger-related  costs  associated with the acquisition of
Allegro Coffee Company totaled approximately $560,000.

Amrion, Inc.
In September 1997, the Company acquired Amrion, Inc., a Boulder,  Colorado-based
company  engaged in  developing,  producing  and  marketing  nutriceuticals  and
nutritional  supplements,  in exchange  for  approximately  4,680,000  shares of
Company common stock plus the assumption of  approximately  330,000  outstanding
options to purchase  shares of common stock.  The merger was accounted for using
the pooling-of-interests method and, accordingly,  financial information for the
periods  prior  to  the  merger  date  was  restated  to  reflect  the  business
combination.  Transaction  and other  merger-related  costs  associated with the
acquisition of Amrion totaled approximately $4,887,000.

Granary Market
In August 1997, the Company acquired Organic Merchants,  Inc., doing business as
Granary Market  ("Granary"),  which operated a natural foods market in Monterey,
California, in exchange for approximately 33,000 shares of Company common stock.
The acquisition was accounted for using the pooling-of-interests  method. Due to
the immateriality of Granary financial statements to the Company's  consolidated
financial  statements,  financial  information  for  the  periods  prior  to the
combination  was not restated.  An adjustment to increase  retained  earnings by
approximately $346,000 was recorded to include results of Granary operations for
the periods prior to the combination in these consolidated financial statements.
Revenue and results of operations  of Granary for the period from  September 30,
1996 through the date of acquisition were not material to the combined results.
                                                                     (continued)


                                       41




Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (continued)

(3) Business Combinations, continued
Bread of Life
In April 1997, the Company acquired Bread of Life, Inc. ("Bread of Life"), which
operated  two  natural  foods  markets  in  South   Florida,   in  exchange  for
approximately  200,000  shares of Company  common  stock.  The  acquisition  was
accounted for using the pooling-of-interests method. Due to the immateriality of
Bread of Life  financial  statements  to the  Company's  consolidated  financial
statements,  financial  information for the periods prior to the combination was
not  restated.  An  adjustment to decrease  retained  earnings by  approximately
$1,582,000 was recorded to include  results of Bread of Life  operations for the
periods prior to the  combination in these  consolidated  financial  statements.
Revenue and results of operations of Bread of Life for the period from September
30,  1996  through the date of  acquisition  were not  material to the  combined
results.

(4) Reorganization and Asset Disposal Costs
During the fourth quarter of fiscal 1999, the Company recognized  reorganization
and asset  disposal costs totaling  approximately  $9,459,000.  Included in this
total are costs  associated  with the  elimination of certain  business lines at
Amrion, the disposal of accounting and distribution software, and other hardware
and software  disposals.  Reorganization  costs  associated  with business lines
eliminated totaled approximately $3,519,000 and consisted primarily of inventory
writeoffs  totaling  approximately  $2,480,000  that have been  classified  as a
component of cost of goods sold and the writedown of other  remaining  assets to
net  realizable  value.  Costs  associated  with the disposal of accounting  and
distribution  software  which  was  replaced  with  the  implementation  of  new
financial software totaled approximately $2,848,000. Costs associated with other
hardware and software disposals totaled  approximately  $3,092,000 and consisted
of the  writeoffs of certain Year 2000  non-compliant  or obsolete  hardware and
certain  software under  development  that the Company  determined  would not be
placed in service.  Substantially all activities  related to the  reorganization
and asset disposals have been completed.




(5) Property and Equipment
Balances  of  major  classes  of  property  and  equipment  are as  follows  (in
thousands):

                                                                                1999               1998
- -------------------------------------------------------------------------------------------------------
                                                                                          

Land                                                                      $   13,595             11,051
Buildings and leasehold improvements                                         238,766            190,341
Fixtures and equipment                                                       259,979            207,534
Construction in progress and equipment not yet in service                     67,535             20,196
- -------------------------------------------------------------------------------------------------------
                                                                             579,875            429,122
Less accumulated depreciation and amortization                               172,671            137,644
- -------------------------------------------------------------------------------------------------------
                                                                          $  407,204            291,478
=======================================================================================================


Depreciation and amortization  expense related to property and equipment totaled
approximately  $46,967,000,  $37,344,000  and $30,725,000 for fiscal years 1999,
1998 and 1997,  respectively.  Property  and  equipment  includes  approximately
$1,759,000,  $735,000 and $769,000 of interest  capitalized  during fiscal years
1999, 1998 and 1997, respectively.







                                       42






Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (continued)

(6) Long-Term Debt
The Company has long-term debt and  obligations  under capital leases as follows
(in thousands):

                                                                                         1999                  1998
- -------------------------------------------------------------------------------------------------------------------
                                                                                                     

Obligations under capital lease agreements for equipment,
   due in monthly installments through 2005                                        $    1,716                   590
Notes payable to banks                                                                 49,000                     -
Senior unsecured notes                                                                 40,000                40,000
Convertible debentures, including accreted interest                                   124,419               118,361
Other notes payable                                                                       382                    65
- -------------------------------------------------------------------------------------------------------------------
                                                                                      215,517               159,016
Less current installments                                                               6,655                   343
- -------------------------------------------------------------------------------------------------------------------
                                                                                   $  208,862               158,673
===================================================================================================================


The  Company's  bank  credit  agreement  was  amended  in June 1999 to provide a
revolving  line of credit of up to $100  million  through  June 28,  2002.  This
credit  agreement  contains  certain   restrictive   covenants,   including  the
prohibition  of the payment of dividends on common stock.  The credit  agreement
also contains certain  affirmative  covenants  including  maintenance of certain
financial ratios as defined in the agreement.  All outstanding  amounts borrowed
under this agreement  bear interest at the Company's  option of either a defined
base rate or the Eurodollar  rate plus a premium.  Commitment  fees ranging from
0.20% to 0.30% of the  undrawn  amount  are  payable  under this  agreement.  At
September  26, 1999,  approximately  $49 million was drawn and at September  27,
1998, there were no amounts drawn under the agreement. The average interest rate
on  amounts   outstanding  under  this  agreement  at  September  26,  1999  was
approximately  6.45%.  The amounts  available to the Company  under this line of
credit  were  effectively  reduced by  outstanding  letters  of credit  totaling
approximately  $6.9 million and $5.8 million at September 26, 1999 and September
27, 1998, respectively.

During the second quarter of fiscal 1998, the Company issued a private  offering
under  Rule 144A of the  Securities  Act of 1933,  as  amended,  of zero  coupon
convertible  subordinated  debentures  with no sinking  fund  requirement  and a
scheduled  maturity  date of March 2, 2018.  The  debentures  were  subsequently
registered.   The  offering  resulted  in  gross  proceeds  to  the  Company  of
approximately  $115  million.  The issue price of the  debentures  results in an
effective yield to maturity of 5 percent. The principal amount of the debentures
at maturity is approximately  $308.8 million.  The debentures are convertible at
the option of the holder, at any time on or prior to maturity, unless previously
redeemed or otherwise purchased.  The debentures have a conversion rate of 5.320
shares  per  $1,000  principal  amount at  maturity,  initially  representing  a
conversion   price  of   approximately   $70  per  share  of  common  stock,  or
approximately  1,643,000 shares. The debentures may be redeemed at the option of
the holder on March 2, 2003,  March 2, 2008 or March 2, 2013 at the issue  price
plus accrued  original  discount to the date of  redemption.  Subject to certain
limitations, the Company, at its option, may elect to pay this purchase price in
cash, shares of common stock or any combination thereof. The debentures may also
be  redeemed in cash at the option of the holder if there is a change in control
at the issue price plus  accrued  original  discount to the date of  redemption.
Subsequent  to March 2,  2003,  the  Company,  at its  option,  may  redeem  the
debentures  for cash,  in whole or in part,  at  redemption  prices equal to the
issue  price plus  accrued  original  discount  to the date of  redemption.  The
debentures are  subordinated  in the right of payment to all existing and future
senior indebtedness.  All amounts outstanding under the Company's line of credit
were  repaid  during the second  quarter of fiscal 1998 with  proceeds  from the
issuance of the convertible subordinated debentures.

Senior  unsecured  notes payable bear interest at 7.29% and are payable in seven
equal annual  installments of approximately  $5,714,000  beginning May 16, 2000.
The  notes  contain  certain  affirmative  and  negative  covenants,   including
maintenance  of  certain  financial  ratios  as  defined  in the  agreement.  At
September 26, 1999 and September  27, 1998,  the Company was in compliance  with
the debt covenants.




                                       43




Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (continued)

(7) Leases
The Company is committed  under certain  capital  leases for rental of equipment
and certain  operating  leases for rental of  facilities  and  equipment.  These
leases  expire or become  subject to renewal at various dates from 2000 to 2024.
Rental expense  charged to operations  under  operating  leases for fiscal years
1999,  1998  and  1997  totaled  approximately   $38,870,000,   $35,180,000  and
$29,153,000,   respectively.   Minimum  rental   commitments   required  by  all
noncancelable leases are approximately as follows (in thousands):


                                                                                      Capital             Operating
- -------------------------------------------------------------------------------------------------------------------
                                                                                                     

2000                                                                                 $    975                51,212
2001                                                                                      666                53,140
2002                                                                                      188                52,505
2003                                                                                       12                50,572
2004                                                                                       12                49,053
Future years                                                                                2               464,302
- ---------------------------------------------------------------------------------------------
                                                                                        1,855
Less amounts representing interest                                                        139
- ---------------------------------------------------------------------------------------------
                                                                                        1,716
Less current installments                                                                 879
- ---------------------------------------------------------------------------------------------
                                                                                     $    837
===================================================================================================================

Minimum  rentals  for  operating  leases  do  not  include  certain  amounts  of
contingent  rentals  which may  become  due under the  provisions  of leases for
retail space.  These  agreements  provide that minimum  rentals may be increased
based on a percent of annual sales from the retail  space.  During  fiscal 1999,
1998 and 1997, the Company paid contingent rentals of approximately  $2,022,000,
$1,456,000  and  $1,200,000  respectively.  Certain  officers of the Company own
approximately 13% of a business which leases facilities from the Company under a
lease that commenced in fiscal 1995. The Company's rental income from this lease
during fiscal years 1999, 1998 and 1997 totaled approximately $391,000, $456,000
and $582,000, respectively.

(8) Income Taxes
Components of total income tax expense are as follows (in thousands):

                                                                   1999                  1998                  1997
- -------------------------------------------------------------------------------------------------------------------
Current federal income tax                                   $   17,255                22,165                11,556
Current state income tax                                          4,964                 5,700                 2,558
- -------------------------------------------------------------------------------------------------------------------
Total current tax                                                22,219                27,865                14,114
- -------------------------------------------------------------------------------------------------------------------
Deferred federal income tax                                       4,423                (1,463)                  271
Deferred state income tax                                           309                   259                (1,661)
- -------------------------------------------------------------------------------------------------------------------
Total deferred tax                                                4,732                (1,204)               (1,390)
- -------------------------------------------------------------------------------------------------------------------
Total income tax expense                                     $   26,951                26,661                12,724
===================================================================================================================
                                                                                                        (continued)








                                       44







Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (continued)

(8) Income Taxes, continued
Actual  income  tax  expense  differed  from the  amount  computed  by  applying
statutory  corporate  income tax rates to income  before  taxes as  follows  (in
thousands):

                                                                   1999                  1998                  1997
- -------------------------------------------------------------------------------------------------------------------
                                                                                                   
Federal tax based on statutory rates                         $   24,187                25,220                13,779
Increase (reduction) in income taxes resulting from:
   Non-deductible merger transaction costs                            -                 2,677                   646
   Non-deductible amortization of cost in excess
     of net assets acquired                                         389                   356                   354
   Reduction in valuation allowance                                   -                (7,760)               (3,086)
   Deductible state income taxes                                 (1,846)               (2,085)                 (895)
   Other, net                                                    (1,052)                2,294                 1,029
- -------------------------------------------------------------------------------------------------------------------
Total federal taxes                                              21,678                20,702                11,827
State income taxes                                                5,273                 5,959                   897
- -------------------------------------------------------------------------------------------------------------------
Total income tax expense                                     $   26,951                26,661                12,724
===================================================================================================================

The tax effects of temporary  differences that give rise to significant portions
of the  deferred  tax assets and  deferred  tax  liabilities  are as follows (in
thousands):

Current deferred tax assets (liabilities)                                                1999                  1998
===================================================================================================================
Compensated absences, principally due to financial reporting accrual                 $  5,516                 4,500
Inventories, principally due to additional costs inventoried
   for tax purposes pursuant to the Tax Reform Act of 1986                              1,488                 2,843
Alternative minimum tax credit                                                              -                   245
Acquired net operating loss carryforwards                                                 468                 3,235
Other                                                                                     (65)                 (122)
- -------------------------------------------------------------------------------------------------------------------
Net current deferred tax asset                                                       $  7,407                10,701
===================================================================================================================

Long-term deferred tax assets (liabilities)                                              1999                  1998
- -------------------------------------------------------------------------------------------------------------------
Lease termination and other merger accruals                                          $    914                 1,462
Rent differential, principally due to financial
   reporting of pro rata expense                                                        4,012                 3,405
Financial basis of fixed assets in excess of tax basis                                 (8,990)               (7,052)
Capitalized costs expensed for tax purposes                                              (510)               (1,092)
Other                                                                                      27                   168
- -------------------------------------------------------------------------------------------------------------------
Net long term deferred tax liability                                                   (4,547)               (3,109)
- -------------------------------------------------------------------------------------------------------------------
Net deferred tax asset                                                               $  2,860                 7,592
===================================================================================================================


Management  believes that it is more likely than not that the Company will fully
realize the total  deferred tax assets  based on the nature of these  deductible
temporary  differences and a history of profitable  operations.  As of September
26, 1999, the Company had net operating loss carryforwards  assumed in the Fresh
Fields acquisition totaling approximately $1.1 million that will begin to expire
in 2003 and are subject to certain limitations on use.






                                       45




Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (continued)

(9) Shareholders' Equity
Treasury Stock
The Board of  Directors  has  authorized  the  Company to  repurchase  up to $50
million in outstanding shares of Company common stock.  During fiscal year 1999,
the Company repurchased 608,000 shares of its common stock for an aggregate cost
of approximately $18,939,000.  During the first quarter of fiscal year 2000, the
Company  repurchased  an  additional  429,000  shares of its common stock for an
aggregate cost of approximately $13,534,000.

Preferred Stock Purchase Rights
On September 22, 1999, the Company's  Board of Directors  declared a dividend of
one Right to purchase  preferred stock ("Right") for each  outstanding  share of
Company  common  stock to  shareholders  of record at the close of  business  on
October 4, 1999. Each right initially entitles the registered holder to purchase
from the Company a fractional share consisting of one  one-thousandth of a share
of Series A Junior Participating Preferred Stock, par value $.01 per share, at a
purchase price of $225 per fractional share,  subject to adjustment.  The Rights
generally will not become exercisable until ten days after a public announcement
that a person or group has acquired 15% or more of Company common stock (thereby
becoming  an  "Acquiring  Person") or the  commencement  of a tender or exchange
offer that would result in an Acquiring  Person (the earlier of such dates being
called  the  "Distribution  Date").  Rights  will be issued  with all  shares of
Company common stock issued from the record date to the Distribution Date. Until
the  Distribution  Date,  the  Rights  will  be  evidenced  by the  certificates
representing  Company  common stock and will be  transferable  only with Company
common stock.  Generally,  if any person or group  becomes an Acquiring  Person,
each right, other than Rights  beneficially owned by the Acquiring Person (which
will thereupon become void), will thereafter entitle its holder to purchase,  at
the Rights' then current  exercise price,  shares of the Company's  common stock
having a market  value of two times the exercise  price of the Right.  If, after
there is an  Acquiring  Person,  and the  Company or a majority of its assets is
acquired in certain  transactions,  each Right not owned by an Acquiring  Person
will  entitle its holder to purchase,  at a discount,  shares of common stock of
the  acquiring  entity (or its  parent) in the  transaction.  After  there is an
Acquiring   Person,   the  Company's  Board  of  Directors  may,  under  certain
circumstances, exchange shares of the Company's common stock or other securities
for each Right not held by an Acquiring Person. At any time until ten days after
a public  announcement  that the Rights have been  triggered,  the Company  will
generally  be  entitled to redeem the Rights for $.01 and to amend the rights in
any manner. Certain subsequent amendments are also permitted.  The Rights expire
on September 22, 2009.

(10) Team Member Benefit Plans
Team Member Stock Option Plans
The Company grants options to purchase  common stock under its 1992 Stock Option
Plans,  as amended.  Under these  plans,  options are granted at an option price
equal to the  market  value of the stock at the date of grant and are  generally
exercisable  ratably  over a four-year  period  beginning  one year from date of
grant.  Options  granted in fiscal years 1999,  1998 and 1997 expire seven years
from date of grant.  The Company has, in connection with certain of its business
combinations,  assumed the stock  option plans of the  acquired  companies.  All
options  outstanding  under the  Company's  previous  plans and plans assumed in
business  combinations  continue to be governed by the terms and  conditions  of
those grants. At September 26, 1999,  September 27, 1998 and September 28, 1997,
approximately  519,000,  1,378,000 and 1,570,000 shares of Company common stock,
respectively, were available for option grants.
                                                                     (continued)





                                       46







Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (continued)

(10) Team Member Benefit Plans
Team Member Stock Option Plans, continued
The following table summarizes  option activity (in thousands,  except per share
data):



                                                                                                            Weighted
                                                                                     Number                  Average
                                                                                    of Options              Exercise
                                                                                    Outstanding               Price
- ----------------------------------------------------------------------------------------------------------------------
                                                                                                     

Balance at September 29, 1996                                                           2,688              $  17.19
Options granted                                                                           665                 22.48
Options assumed                                                                           330                  9.28
Options exercised                                                                        (413)                16.13
Options canceled                                                                         (165)                22.26
- ----------------------------------------------------------------------------------------------------------------------
Balance at September 28, 1997                                                           3,105                 17.36
Options granted                                                                         1,580                 68.39
Options exercised                                                                        (839)                16.70
Options canceled                                                                         (126)                41.06
- ----------------------------------------------------------------------------------------------------------------------
Balance at September 27, 1998                                                           3,720                 38.38
Options granted                                                                         1,165                 32.17
Options exercised                                                                        (471)                13.04
Options canceled                                                                         (291)                46.59
- ----------------------------------------------------------------------------------------------------------------------
Balance at September 26, 1999                                                           4,123              $  38.91
======================================================================================================================

A summary of options  outstanding  and exercisable at September 26, 1999 follows
(in thousands, except per share data):

                                                     Options Outstanding                      Options Exercisable
                                               ----------------------------------        -----------------------------
     Range of                                  Weighted Average          Weighted                          Weighted
  Exercise Prices                   Number         Remaining              Average          Number           Average
   From       To                Outstanding     Life (in Years)       Exercise Price     Exercisable    Exercise Price
  --------------------------------------------------------------------------------------------------------------------
  $ 0.90   $19.50                     933             3.83               $ 14.46             763           $ 14.18
   21.50    27.63                     626             4.43                 22.90             341             23.15
   31.88    36.50                   1,177             6.34                 32.06              47             33.47
   42.38    69.75                   1,387             5.47                 68.39             360             68.74
  --------------------------------------------------------------------------------------------------------------------
     Total                          4,123             5.19               $ 38.91           1,511           $ 29.79
  ====================================================================================================================


At September  27, 1998 and  September  28,  1997,  approximately  1,091,000  and
1,282,000  outstanding  options,  respectively,  were exercisable.  The weighted
average exercise price for outstanding exercisable options was $16.10 and $15.36
at September 27, 1998 and September 28, 1997, respectively.
                                                                     (continued)




                                       47





Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (continued)

(10) Team Member Benefit Plans
Team Member Stock Option Plans, continued

In accordance  with Statement of Financial  Accounting  Standards No. 123 ("SFAS
No. 123"),  "Accounting for Stock-Based  Compensation," the Company continues to
apply Accounting  Principles Board Opinion No. 25,  "Accounting for Stock Issued
to Employees"  and related  interpretations  in accounting  for its stock option
grants.  Accordingly,  no  compensation  expense has been  recognized for option
grants to Team Members.  As required by SFAS No. 123, the Company has determined
pro forma net income and net income per common  share as if  compensation  costs
had been  recognized  based on the fair  value of the  options  granted  to Team
Members. The fair value of stock option grants has been estimated at the date of
grant using the  Black-Scholes  multiple option pricing model with the following
weighted average assumptions:




                                                                     1999                  1998                  1997
- -----------------------------------------------------------------------------------------------------------------------
                                                                                     

Expected dividend yield                                               0.00%                 0.00%                 0.00%
Risk-free interest rate                                               5.23%                 5.63%                 6.79%
Expected volatility                                                  54.89%                53.72%                54.28%
Expected life, in years                                               3.40                  3.37                  3.28
=======================================================================================================================

The weighted  average  estimated  fair values at grant date of Team Member stock
options granted during fiscal years 1999, 1998 and 1997 were $13.91,  $30.03 and
$10.46, respectively.  Had the Company recognized compensation cost based on the
fair value of stock options  granted to Team Members at grant date as determined
using the  Black-Scholes  option valuation model described above consistent with
SFAS No. 123, net income and diluted  income per common share would have changed
to the pro forma amounts shown below (in thousands, except per share data):

                                                                     1999                  1998                  1997
- ----------------------------------------------------------------------------------------------------------------------
Net income:
   As reported                                                     $42,155                45,395                26,644
   Pro forma                                                       $30,175                36,437                23,660

Diluted income per common share:
   As reported                                                       $1.54                  1.64                  1.06
   Pro forma                                                         $1.10                  1.31                  0.94
======================================================================================================================


The above pro forma  disclosures may not be representative of the effects on net
income and net income per common share in future years  because they do not take
into  consideration  pro forma  compensation  expense  related to grants awarded
prior to fiscal year 1996 or  additional  stock  options  that may be granted in
future years.

Team Member Stock Purchase Plan
The Company  offers a Team Member  stock  purchase  plan to all  full-time  Team
Members with a minimum of 400 hours of service.  Under this plan,  participating
Team  Members  may  purchase  common  stock of the Company  each fiscal  quarter
through  payroll  deductions.  Participants  in the plan may  elect to  purchase
unrestricted  shares of stock at 100 percent of its market  value or  restricted
shares at 85 percent of its market value on the purchase date.  Participants are
required  to  hold  restricted   shares  for  two  years  before  selling  them.
Approximately  15,000,  8,000 and 9,000 shares were issued by the Company  under
this plan in fiscal 1999, 1998 and 1997, respectively.

Team Member 401(k) Plan
The Company  offers a Team Member 401(k) plan to all Team Members with a minimum
of one year of  service  and  1,000  service  hours in the  plan  year.  Company
matching  contributions under this plan, determined at the Company's discretion,
totaled approximately $1,111,000, $821,000 and $436,000 in fiscal 1999, 1998 and
1997,  respectively.  Matching  contributions  were made in Company common stock
totaling  approximately  32,000 shares purchased in open market  transactions in
fiscal 1999 and approximately  13,000 and 15,000  newly-issued  shares in fiscal
1998 and 1997, respectively.

                                       48






Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (continued)

(11) Quarterly Results (unaudited)
For fiscal years 1999 and 1998,  the first quarter is 16 weeks and the remaining
quarters are each 12 weeks.  The following  tables set forth selected  quarterly
unaudited  consolidated  statements of operations and operating  information for
the fiscal years ended  September  26, 1999 and September 27, 1998 (in thousands
except per share data):




                                                                        1st          2nd          3rd           4th
1999                                                                Quarter      Quarter      Quarter       Quarter
- -------------------------------------------------------------------------------------------------------------------
                                                                                                

Sales                                                            $  456,239      358,872      377,580       375,188
Gross profit                                                        153,210      124,240      130,446       128,153
Pre-opening and relocation costs                                          -        2,243          809         2,862
Other reorganization and asset disposal costs                             -            -            -         6,979
Income from operations                                               22,905       20,513       21,513        10,078
Income before income taxes                                           21,238       19,094       19,753         9,021
Net income                                                           12,955       11,647       12,050         5,503
Basic income per share                                           $     0.49         0.44         0.46          0.21
Weighted average common shares outstanding                           26,552       26,339       26,205        26,342
Diluted income per share                                         $     0.47         0.43         0.44          0.20
Weighted average shares outstanding - diluted basis                  27,694       27,156       27,428        27,425
Average weekly sales per store                                   $      305          319          316           303
- -------------------------------------------------------------------------------------------------------------------

                                                                        1st          2nd          3rd           4th
1998                                                                Quarter      Quarter      Quarter       Quarter
- -------------------------------------------------------------------------------------------------------------------
Sales                                                            $  407,788      324,811      330,999       326,170
Gross profit                                                        135,752      110,939      110,832       111,141
Pre-opening and relocation costs                                      1,065        1,462        1,024           428
Merger expenses                                                       1,699            -            -             -
Income from operations                                               21,084       18,857       18,921        18,551
Income before income taxes                                           19,092       17,657       17,621        17,686
Net income                                                           12,028       11,124       11,101        11,142
Basic income per share                                           $     0.46         0.43         0.42          0.42
Weighted average common shares outstanding                           25,913       26,094       26,279        26,435
Diluted income per share                                         $     0.44         0.40         0.40          0.40
Weighted average shares outstanding - diluted basis                  27,523       27,824       27,880        27,824
Average weekly sales per store                                   $      287          299          299           290
- -------------------------------------------------------------------------------------------------------------------








                                       49




Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (continued)

(12) Segment Information
In fiscal 1999, the Company adopted Statement of Financial  Accounting Standards
No. 131,  "Disclosures about Segments of an Enterprise and Related  Information"
("SFAS No. 131") which  establishes  standards for reporting  information  about
operating   segments  and  related   disclosures   about  products,   geographic
information,  and major  customers.  The Company has  identified  three business
segments  based on  management  responsibility  and the nature of  products  and
services:  natural foods  supermarkets,  direct marketing and other. The natural
foods supermarket segment includes all activities associated with retail sale of
natural food and nutritional  products through the Company's  supermarkets.  The
direct marketing segment includes all activities of Amrion,  which is engaged in
developing,  producing and marketing high quality nutriceuticals and nutritional
supplements.  The  "Other"  segment  includes  Allegro  Coffee  Company  and all
activities,  including  start-up  costs, of the Company's  Internet  subsidiary,
WholeFoods.com.  The Company evaluates segments based on income from operations,
which is defined as income before interest expense, investment and other income,
and income  taxes.  Intersegment  sales  consist  primarily  of sales by Allegro
Coffee Company and Amrion to natural foods supermarkets  recorded using internal
transfer  prices  based on cost.  Costs and  assets  associated  with  corporate
administrative  activities  are not  allocated  and are  included in the natural
foods supermarkets  segment.  Merger costs in 1998 and 1997 were associated with
the natural foods  supermarket  segment.  The Company does not rely on any major
customers  as a source of  revenue.  Summary  segment  information  follows  (in
thousands):



                                                                            1999             1998              1997
- -------------------------------------------------------------------------------------------------------------------
                                                                                                 

Sales:
   Natural foods supermarkets                                       $  1,485,618        1,299,147         1,049,283
   Direct marketing                                                       78,539           83,355            68,063
   Other                                                                  13,255           13,847                 -
- -------------------------------------------------------------------------------------------------------------------
                                                                       1,577,412        1,396,349         1,117,346
   Intersegment sales                                                     (9,533)          (6,581)                -
- -------------------------------------------------------------------------------------------------------------------
   Total                                                            $  1,567,879        1,389,768         1,117,346
===================================================================================================================

Other reorganization and asset disposal costs:
   Natural foods supermarkets                                       $      5,940                -                 -
   Direct marketing                                                        1,039                -                 -
   Other                                                                       -                -                 -
- -------------------------------------------------------------------------------------------------------------------
   Total                                                            $      6,979                -                 -
===================================================================================================================

Depreciation and amortization:
   Natural foods supermarkets                                       $     48,902           38,156            32,362
   Direct marketing                                                        3,579            3,681             2,094
   Other                                                                     858              470                 -
- -------------------------------------------------------------------------------------------------------------------
   Total                                                            $     53,339           42,307            34,456
===================================================================================================================

Income from operations and reconciliation to income before income taxes:
   Natural foods supermarkets                                       $     74,926           68,121            36,606
   Direct marketing                                                        2,945            8,891             8,356
   Other                                                                  (2,862)             401                 -
- -------------------------------------------------------------------------------------------------------------------
   Income from operations                                                 75,009           77,413            44,962
   Interest expense                                                       (8,248)          (7,685)           (6,044)
   Investment and other income                                             2,345            2,328               450
- -------------------------------------------------------------------------------------------------------------------
   Total                                                            $     69,106           72,056            39,368
===================================================================================================================
                                                                                                        (continued)







                                       50



Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (continued)

(12) Segment Information, continued

                                                                            1999             1998              1997
- -------------------------------------------------------------------------------------------------------------------
Total assets:
   Natural foods supermarkets                                         $  605,538          494,141           366,408
   Direct marketing                                                       47,257           45,679            32,076
   Other                                                                   6,940            4,988                 -
- -------------------------------------------------------------------------------------------------------------------
   Total                                                              $  659,735          544,808           398,484
===================================================================================================================

Expenditures for additions to long-lived assets:
   Natural foods supermarkets                                         $  182,207           96,935            56,749
   Direct marketing                                                        2,981            7,109             4,647
   Other                                                                   3,043              572                 -
- -------------------------------------------------------------------------------------------------------------------
   Total                                                              $  188,231          104,616            61,396
===================================================================================================================


(13) Commitments and Contingencies
The Company  provides  partially  self-insured,  voluntary Team Member  benefits
plans which provide, among other benefits, health care benefits to participating
Team Members.  The plans are designed to provide  specified  levels of coverage,
with excess insurance coverage provided by a commercial  insurer.  The Company's
exposure related to claims  associated with unreported  cases or  underestimated
future  costs  associated  with known cases for which the  Company is  partially
self-insured  at September  26, 1999 has been  estimated  based on  management's
review of claims  outstanding at fiscal year end, claims reported  subsequent to
fiscal year end and  management's  knowledge of the typical  length of time from
date of occurrence to date of reported claim.

The  Company  is a  party  to  legal  proceedings  including  matters  involving
personnel and employment  issues and other  proceedings  arising in the ordinary
course of  business.  Plaintiffs  in  certain of these  proceedings  may seek to
recover large and  sometimes  unspecified  amounts,  and some matters may remain
unresolved for several years.  It is not possible to predict a range of possible
loss for the  Company's  litigation  matters,  and losses  could be  material to
operating results in a future reporting period. However, after consultation with
counsel and a review of available facts,  management  believes that damages,  if
any,  arising from  litigation  will not be material to the Company's  financial
position.









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SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

WHOLE FOODS MARKET, INC.

Date: December 21, 1999                 By:  /s/ Glenda Flanagan
                                             -------------------
                                        Glenda Flanagan, Chief Financial Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following  persons on behalf of the  registrant and
in the capacities indicated on December 21, 1999.

         Name                                             Title

/s/ John P. Mackey
- -------------------------
John Mackey                       Chairman of the Board, Chief Executive Officer
                                   and Director (Principal Executive Officer)

/s/ Glenda Flanagan
- -------------------------
Glenda Flanagan                   Chief Financial Officer (Principal Financial
                                   and Accounting Officer)

/s/ David W. Dupree
- -------------------------
David W. Dupree                             Director


/s/ Dr. John B. Elstrott
- ------------------------
Dr. John B. Elstrott                        Director


/s/ Avram J. Goldberg
- -------------------------
Avram J. Goldberg                           Director


/s/ Fred Lager
- -------------------------
Fred Lager                                  Director


/s/ Linda A. Mason
- -------------------------
Linda A. Mason                              Director


/s/ Jirka Rysavy
- -------------------------
Jirka Rysavy                                Director


/s/ Dr. Ralph Z. Sorenson
- -------------------------
Dr. Ralph Z. Sorenson                       Director





INDEX TO EXHIBITS

   2.1      Stock Purchase Agreement, among the Registrant, Whole Foods
              Market Group, Inc. and Nature's Heartland, Inc. (13)
   2.2      Amendment to Stock Purchase Agreement, among the Registrant,
              Whole Foods Market Group, Inc. and Nature's Heartland, Inc. (13)
   3.1      Restated Articles of Incorporation of the Registrant, as amended (2)
   3.2      By-laws of the Registrant adopted May 23, 1995 (8)
   4.1      Form of Zero Coupon Convertible Subordinated Debentures Due 2018 (4)
   4.2      Indentures between the Company and Chase Bank of Texas, National
            Association, as Trustee (4)
   4.3      Registration Rights Agreement by and among the Company and BT
              Alex Brown Incorporated and Morgan Stanley & Co. Incorporated (4)
   4.4      Shareholder Rights Agreement, dated September 22, 1999, between
              the Registrant, Whole Foods Market, Inc. and Securities
              Transfer Corporation (7)
   10.1     1987 Stock Option and Incentive Plan for Employees (3)
   10.2     1987 Stock Option Plan for Outside Directors (3)
   10.3     1993 Team Member Stock Ownership Plan (1)
   10.5     Form of Retention Agreement between the executive officers of
            the Registrant and the Registrant (3)
   10.6     Form of amendment to Retention Agreement (1)
   10.7     Amended and Restated Credit Agreement,  dated December 27, 1994,
            by and among the Registrant,  the subsidiaries of the Registrant
            and Texas Commerce Bank National Association (8)
   10.8     First  Amendment  dated May 16,  1996 to  Amended  and  Restated
            Credit  Agreement,   dated  December  27,  1994,  by  and  among
            Registrant,   the  subsidiaries  of  the  Registrant  and  Texas
            Commerce Bank National Association (9)
   10.9     Second Amendment dated December 24, 1996 to Amended and Restated
            Credit  Agreement,   dated  December  27,  1994,  by  and  among
            Registrant,   the  subsidiaries  of  the  Registrant  and  Texas
            Commerce Bank National Association (10)
   10.10    Third  Amendment  dated March 24,  1997 to Amended and  Restated
            Credit  Agreement,   dated  December  27,  1994,  by  and  among
            Registrant,   the  subsidiaries  of  the  Registrant  and  Texas
            Commerce Bank National Association (10)
   10.11    Fourth Amendment dated September 2, 1997 to Amended and Restated
            Credit  Agreement,   dated  December  27,  1994,  by  and  among
            Registrant,   the  subsidiaries  of  the  Registrant  and  Texas
            Commerce Bank National Association (10)
   10.12    Fifth  Amendment dated December 19, 1997 to Amended and Restated
            Credit  Agreement,   dated  December  27,  1994,  by  and  among
            Registrant,   the  subsidiaries  of  the  Registrant  and  Texas
            Commerce Bank National Association (11)
   10.13    Sixth  Amendment  dated June 28,  1999 to Amended  and  Restated
            Credit  Agreement,   dated  December  27,  1994,  by  and  among
            Registrant, the subsidiaries of the Registrant and Chase Bank of
            Texas, National Association (13)
   10.14    1992 Stock Option Plan for Team Members, as amended (1)
   10.15    1992 Stock Option Plan for Outside Directors (1)
   10.16    1993 Team Member Stock Purchase Plan (1)
   10.17    Second Amended and Restated 1991 Stock Incentive Plan of Fresh
              Fields Markets, Inc. with amendments thereto (5)
   10.18    1994 Director Stock Option Plan with amendments thereto (5)
   10.19    Non-Qualified Stock Option Plan of Amrion, Inc. (6)
   10.20    1994 Non-Employee Director Stock Option Plan of Amrion, Inc. (6)
   12.1     Computation of Ratio of Earnings to Fixed Charges (13)
   21.1     Subsidiaries of the Registrant (13)
   23.1     Consent of KPMG LLP (13)
   27.1     Financial Data Schedule (13)
   99.1     Proxy  Statement for Annual Meeting of  Shareholders  to be held
            March 27, 2000 (12)

                                                                     (continued)


                                       53




INDEX TO EXHIBITS, continued

(1)     Filed as an exhibit to Registration Statement on Form S-4 (No. 33-63824)
          and incorporated herein by reference

(2)     Filed as an exhibit to Registration Statement on Form S-3 (No.33-69362)
          and incorporated herein by reference

(3)     Filed  as an  exhibit  to  Registration  Statement  on  Form  S-1  (No.
          33-44214) and incorporated herein by reference

(4)     Filed  as an  exhibit  to  Registration  Statement  on  Form  S-3  (No.
          333-51419) and incorporated herein by reference

(5)     Filed  as an  exhibit  to  Registration  Statement  on  Form  S-8  (No.
          33-11273) and incorporated herein by reference

(6)     Filed  as an  exhibit  to  Registration  Statement  on  Form  S-8  (No.
          33-35809) and incorporated herein by reference

(7)     Filed as an  exhibit  to  Registrant's  Form 8-K  (No.  033-44214)  and
          incorporated herein by reference

(8)     Filed as an exhibit to Registrant's  Form 10-K for year ended September
          24, 1995 and incorporated herein by reference

(9)     Filed as an exhibit to Registrant's  Form 10-K for year ended September
          29, 1996 and incorporated herein by reference

(10)    Filed as an exhibit to Registrant's  Form 10-K for year ended September
          28, 1997 and incorporated herein by reference

(11)    Filed as an exhibit to Registrant's  Form 10-K for year ended September
          27, 1998 and incorporated herein by reference

(12)    To be filed with the Securities and Exchange Commission and incorporated
         herein by reference
(13)    Filed herewith










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