Independent Auditors' Consent


The Board of Directors
Whole Foods Market, Inc.:

We consent to  incorporation  by reference in the  registration  statements (No.
333-11271,  No. 333-11273, No. 333-35809, No. 33-79072 and No. 33-48392) on Form
S-8,  and  the  registration  statements  (No.  333-51419,  No.  333-00968,  No.
333-43555,  No.  333-27745 and No.  33-68362) on Form S-3 of Whole Foods Market,
Inc. of our report dated November 15, 1999, relating to the consolidated balance
sheets of Whole Foods Market, Inc. and subsidiaries as of September 26, 1999 and
September  27, 1998,  and the related  consolidated  statements  of  operations,
shareholders'  equity and comprehensive  income,  and cash flows for each of the
fiscal years in the three year period  ended  September  26, 1999,  which report
appears in the  September  26,  1999  annual  report on Form 10-K of Whole Foods
Market, Inc.



/s/ KPMG LLP
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Austin, Texas
December 21, 1999