Exhibit 99.1

99 CENTS ONLY STORES REPORTS RECORD QUARTERLY SALES OF
$78.0 MILLION FOR THE THIRD QUARTER ENDED SEPT. 30, 1998, A
32.2 PERCENT INCREASE

RECORD SALES OF $212.6  MILLION FOR THE FIRST NINE  MONTHS,  AN INCREASE OF 30.0
PERCENT OVER LAST YEAR.  

CITY OF COMMERCE,  Calif.--(BUSINESS  WIRE)--Oct. 6, 1998-- 99 Cents Only Stores
(NYSE:NDN - news)  reported  record sales of $78.0 million for the third quarter
and record sales of $212.6 million for the nine months ended Sept. 30, 1998.

This represents an increase of $19.0 million or 32.2 percent over sales of $59.0
million  during the third quarter of 1997 and an increase of $49.1  million,  or
30.0 percent, for the first nine months of 1998.

Retail sales for the third quarter ended Sept. 30, 1998,  included $59.1 million
of 99 Cents Only  Stores'  sales,  an  increase of 25.9  percent  over the third
quarter  1997.  Total  retail sales for the third  quarter  were $61.6  million,
including $2.5 million of retail sales of Universal International Inc., from the
date of the closing of the acquisition,  Sept. 17, 1998, through Sept. 30, 1998.

99 Cents Only Stores'  sales for the  nine-month  period  ended Sept.  30, 1998,
excluding the $2.5 million of Universal  retail sales,  were $167.3 million,  an
increase  of 30.0  percent,  over 1997.  New stores  opened in 1998 and the full
period  effect  of  stores  added in 1997  accounted  for the  majority  of this
increase.  

Comparable  same store  sales for the third  quarter  for 99 Cents  Only  Stores
increased 4.2 percent.  Comparable  same store sales are  calculated  for stores
that have  been  open for more than 15  months.  Comparable  same  store  sales,
adjusted to give effect for new store  openings  within a  three-mile  radius of
existing stores, increased 6.9 percent in the third quarter.

Wholesale sales for the third quarter and the nine-month  period ended Sept. 30,
1998,  were $16.4  million and $42.8  million,  compared  with $12.0 million and
$34.8  million in 1997.  Included in the  wholesale  sales were $7.0  million of
wholesale  sales to  Universal  in the third  quarter and $12.0  million for the
nine-month  period ended Sept. 30, 1998. These wholesale sales to Universal were
billed at cost.

99 Cents Only Stores  opened three stores during the third quarter of 1998 and a
total of nine stores,  including  two  relocations  during the nine months ended
Sept. 30, 1998.  Currently the company has four secured locations  including one
San Diego-county location.

David Gold, president of the company said: "We are pleased to announce continued
record net sales for the third  quarter of 1998 and for the first nine months of
1998. We look forward to opening four more stores this year, including our first


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stores in San Diego County and Riverside County, Calif." 

99 Cents Only Stores, the nation's oldest existing one-price retailer,  operates
60 99 Cents Only Stores located in Southern California. It also operates 73 Only
Deals and Odd's-N-End's stores located in the Upper Midwest, New York and Texas,
through its Universal  subsidiary.  99 Cents Only Stores  emphasizes  name-brand
consumables at an excellent value, in clean, attractively merchandised stores.

This news release  contains  forward-looking  statements,  as  referenced in the
Private  Securities  Litigation Reform Act of 1995 (the "Act").  Forward-looking
statements are inherently unreliable and actual results may differ. Factors that
could  cause  actual  results to differ  materially  from these  forward-looking
statements  include changes in the  competitive  marketplace,  general  economic
conditions,  factors affecting the retail industry in general, the timing of new
store  openings,  the ability of the company to acquire  inventory  at favorable
costs and other factors  discussed in the company's  filings with the Securities
and Exchange Commission. The company undertakes no obligation to publicly update
or  revise  any  forward-looking   statements,   whether  as  a  result  of  new
information, future events or otherwise.




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