10-3-94                  General Reporting Rules                      2018-E
                           UNITED STATES                         OMB APPROVAL
                                                                ------------
          SECURITIES AND EXCHANGE COMMISSION       OMB Number:        3235-0058
                 Washington, D.C. 20549
                                                    Estimated average burden
                                              Hours per response..........2.50
                               FORM 12b-25

                          NOTIFICATION OF LATE FILING

(Check One):[]Form 10-KSB[] Form 20-F [] Form 11-K [X] Form 10-QSB []Form N-SAR

                  For Period Ended:     December 31, 2000
                                   ----------------------
                  [   ] Transition Report on Form 10-K
                  [   ] Transition Report on Form 20-F
                  [   ] Transition Report on Form 11-K
                  [   ] Transition Report on Form 10-Q
                  [   ] Transition Report on Form N-SAR
                  For the Transition Period Ended:
- ----------------------------------------------------------------------------

 Read Instruction (on back page) Before Preparing Form.  Please Print or Type.
Nothing  in this  form  shall be  construed  to imply  that the  Commission  has
verified any information contained herein.

If the notification  relates to a portion of the filing checked above,  identify
the Item(s) to which the notification relates:



PART I--REGISTRANT INFORMATION

DIGITAL CREATIVE DEVELOPMENT CORPORATION
Full Name of Registrant

ARTHUR TREACHER'S, INC
- --------------------------------------------------------------------
Former Name if Applicable

67 Irving Place North, 4th Floor
Address of Principal Executive Office (Street and Number)

New York, New York 10003
City, State and Zip Code

PART II-- RULES 12b-25(b) AND (c)

If the subject  report could not be filed without  reasonable  effort or expense
and the registrant seeks relief pursuant to Rule 12b-25(b), the following should
be completed. (Check box if appropriate)

     [ ] (a) The reasons described in reasonable detail on Part III of this form
could not be eliminated  without  unreasonable  effort or expense;

     [ X ] (b) The subject annual report,  semi-annual report, transition report
on Form 10-K, Form 20-F, 11-K, Form N- SAR, or portion thereof, will be filed on
or before the fifteenth  calendar day following the  prescribed due date; or the
subject  quarterly report of transition  report on Form 10-Q, or portion thereof
will be filed on or before the fifth  calendar day following the  prescribed due
date; and

      [ ] (c) The  accountant's  statement or other exhibit required by Rule
12b-25(c) has been attached if applicable.

PART III- NARRATIVE

State  below  in  reasonable  detail  why the Form  10-K,  10-Q,  N-SAR,  or the
transition  report or portion thereof,  could not be filed within the prescribed
time period, (Attach Extra Sheets if Needed)

         The Form 10-QSB  could not be filed within the  prescribed  time period
because the Company  restructured  certain  operations  and  acquired all of the
outstanding capital stock of the entities which own and act as franchisor of the
Pudgies Famous Chicken chain in the past quarter.











PART IV-- OTHER INFORMATION

(1)      Name and telephone number of person in regard to this notification

         Steven W. Schuster, Esq.       (212)                448-1100
         -------------------------  ---------------      --------------------
                  (Name)              (Area Code)          (Telephone Number)

     (2) Have all other  periodic  reports  required under Section 1 or 15(d) of
the Securities  Exchange Act of 1934 or Section 30 of the Investment Company Act
of 1940 during the  preceding  12 months (or for such  shorter)  period that the
registrant was required to file such reports) been filed? If answer no, identify
report(s). X Yes No ----------- ---------------


     (3) Is it anticipated that any significant  change in results of operations
from the corresponding  period for the last fiscal year will be reflected by the
earnings  statements to be included in the subject report or portion thereof?
  x  Yes     No

         If  so,  attach  an  explanation  of  the  anticipated   change,   both
         narratively and quantitatively,  and, if appropriate, state the reasons
         why a reasonable estimate of the results cannot be made.

                                   See Exhibit A


                                     DIGITAL CREATIVE DEVELOPMENT CORPORATION
                                     ----------------------------------------
                                   (Name of Registrant as Specified in Charter)

     has caused this  notification to be signed on its behalf by the undersigned
hereunto duly authorized.

Date     February 14,  2001                 By     /s/Gary Herman
- ---------------------------           -----------------------------------

                                                Gary Herman, Secretary
INSTRUCTION: The form may be signed by an executive officer of the registrant or
by any other duly  authorized  representative.  The name and title of the person
signing  the form  shall  be typed or  printed  beneath  the  signature.  If the
statement is signed on behalf of the registrant by an authorized  representative
(other than an executive officer), evidence of the representative's authority to
sign on behalf of the registrant shall be filed with the form.

                            ATTENTION
- ------------------------------------------------------------------------------
     Intentional  misstatements or omissions of fact constitute Federal Criminal
Violations (See 18 U.S.C. 1001).



                                                GENERAL INSTRUCTION

     1. This form is required by Rule 12b-25 (17 CFR  240.12b-25) of the General
Rules and Regulations under the Securities Exchange Act of 1934.

     2.  One  signed  original  and  four  conformed  copies  of this  form  and
amendments  thereto must be completed and filed with the Securities and Exchange
Commission,  Washington,  D.C. 20549, in accordance with Rule 0-3 of the General
Rules and Regulations under the Act. The information  contained in or filed with
the form will be made a matter of public record in the Commission files.

     3. A manually signed copy of the form and amendments  theret shall be filed
with each national securities  exchanged on which any class of securities of the
registrant is registered.

     4.  Amendments to the  notifications  must also be filed on form 12b-25 but
need not restate information that has been correctly  furnished.  The form shall
be clearly identified as an amended notification.

     5.  Electronic  Filers.  This form shall not be used by  electronic  filers
unable to timely file a report  solely due to  electronic  difficulties.  Filers
unable to submit a report within the time period  prescribed due to difficulties
in  electronic  filing  should  comply  with  either  Rule  201 or  Rule  202 of
Regulation S-T or apply for an adjustment in filing date pursuant to Rule 13-(b)
of Regulation S-T.










                                                     EXHIBIT A


Fiscal 2000 Three Months

         The  Company's  reported  total  revenues of $3.8 million for the three
month period ended  December 31, 2000 reflected an increase of $245,520 or 6.8%,
compared to $3.6 million in the same three month period ended December 26, 1999.
This  increase  was  entirely  attributable  to the sales from fast food chicken
restaurants  resulting  from the  acquisition  in  October,  2000 of the Pudgies
Famous  Chicken  chain.  This  acquisition  contributed a total of $1,140,000 to
revenues for the three months ended December 31, 2000.

         The Company's  total costs and expenses  increased  $1.2 million or 33%
for the three month period ended December 31, 2000.

         The Company's net loss (before preferred dividends) for the three month
period  ended  December  31,  2000 was  $684,000  compared  to a loss of $52,000
(before preferred dividends) in the three month period ended December 26, 1999.


Fiscal 2000 Six Months

         The Company's  total  revenues of $6.9 million for the six month period
ended  December 31, 2000 reflected a decrease of $603,000 or 8% compared to $7.5
million in the same six month period ended  December 26, 1999.  This decrease is
primarily  attributable  to the  franchising  of Company  owned  restaurants  to
existing franchisees.

         The Company's total costs and expenses increased $565,200 or 7% for the
six month period ended December 31, 2000.

         The Company's net loss (before  preferred  dividends) for the six month
period ended  December 31, 2000 was $1.1 million  compared to a loss of $273,000
(before preferred dividends) in the prior period.