10-3-94                 General Reporting Rules                      2018-E
                            UNITED STATES                         OMB APPROVAL
                                                                 ------------
             SECURITIES AND EXCHANGE COMMISSION        OMB Number:   3235-0058
                   Washington, D.C. 20549
                                                    Estimated average burden
                                               Hours per response..........2.50
                         FORM 12b-25

                NOTIFICATION OF LATE FILING

(Check One):[]Form 10-KSB []Form 20-F []Form 11-K [X]Form 10-QSB []Form N-SAR

                  For Period Ended:     March 31, 2001
                                   -------------------
                  [   ] Transition Report on Form 10-K
                  [   ] Transition Report on Form 20-F
                  [   ] Transition Report on Form 11-K
                  [   ] Transition Report on Form 10-Q
                  [   ] Transition Report on Form N-SAR
                  For the Transition Period Ended:
- -------------------------------------------------------------------------------

 Read Instruction (on back page) Before Preparing Form.  Please Print or Type.
Nothing in this form shall be construed to imply that the Commission has
verified any information contained herein.

If the notification relates to a portion of the filing checked above, identify
the Item(s) to which the notification relates:



PART I--REGISTRANT INFORMATION

DIGITAL CREATIVE DEVELOPMENT CORPORATION
Full Name of Registrant

ARTHUR TREACHER'S, INC
- --------------------------------------------------------------------
Former Name if Applicable

67 Irving Place North, 4th Floor
Address of Principal Executive Office (Street and Number)

New York, New York 10003
City, State and Zip Code

PART II-- RULES 12b-25(b) AND (c)

If the subject report could not be filed without reasonable effort or expense
and the registrant seeks relief pursuant to Rule 12b-25(b), the following should
be completed. (Check box if appropriate)

     [ ] (a) The reasons described in reasonable detail on Part III of this form
could not be eliminated without unreasonable effort or expense;

     [ X ] (b) The subject annual report,  semi-annual report, transition report
on Form 10-K, Form 20-F, 11-K, Form N-SAR, or portion thereof,  will be filed on
or before the fifteenth  calendar day following the  prescribed due date; or the
subject  quarterly report of transition  report on Form 10-Q, or portion thereof
will be filed on or before the fifth  calendar day following the  prescribed due
date; and

     [ ] (c) The  accountant's  statement  or  other  exhibit  required  by Rule
12b-25(c) has been attached if applicable.


PART III- NARRATIVE

State below in reasonable detail why the Form 10-K, 10-Q, N-SAR, or the
transition report or portion thereof, could not be filed within the prescribed
time period, (Attach Extra Sheets if Needed)

         The Form 10-QSB could not be filed within the prescribed time period
because the Company is awaiting certain financial data from its subsidiaries
that it acquired in the quarter ended December 31, 2000 which own and act as
franchisor of the Pudgies Famous Chicken chain.











PART IV-- OTHER INFORMATION

(1)      Name and telephone number of person in regard to this notification

         Steven W. Schuster, Esq.      (212)                  448-1100
         ------------------------   ------------      ----------------------
                  (Name)            (Area Code)          (Telephone Number)

     (2) Have all other  periodic  reports  required under Section 1 or 15(d) of
the Securities  Exchange Act of 1934 or Section 30 of the Investment Company Act
of 1940 during the  preceding  12 months (or for such  shorter)  period that the
registrant was required to file such reports) been filed? If answer no, identify
report(s). X Yes    No    ----------- ---------------

     (3) Is it anticipated that any significant  change in results of operations
from the corresponding  period for the last fiscal year will be reflected by the
earnings  statements  to be  included  in the  subject  report or  portion X Yes
- ------------ -------- No

         If so, attach an explanation of the anticipated change, both
         narratively and quantitatively, and, if appropriate, state the reasons
         why a reasonable estimate of the results cannot be made.

                                  See Exhibit A


                                     DIGITAL CREATIVE DEVELOPMENT CORPORATION
                                     ----------------------------------------
                                   (Name of Registrant as Specified in Charter)

     has caused this  notification to be signed on its behalf by the undersigned
hereunto duly authorized.

Date     May 15, 2001                           By     /s/Gary Herman
    ------------------------------ --           ------------------------------
                                                     Gary Herman, Secretary

INSTRUCTION: The form may be signed by an executive officer of the registrant or
by any other duly authorized representative. The name and title of the person
signing the form shall be typed or printed beneath the signature. If the
statement is signed on behalf of the registrant by an authorized representative
(other than an executive officer), evidence of the representative's authority to
sign on behalf of the registrant shall be filed with the form.



- ----------------------------------------------------------------------------
Intentional  misstatements  or omissions  of fact  constitute  Federal  Criminal
Violations (See 18 U.S.C. 1001).



                          GENERAL INSTRUCTION

     1. This form is required by Rule 12b-25 (17 CFR  240.12b-25) of the General
Rules and Regulations under the Securities Exchange Act of 1934.

     2.  One  signed  original  and  four  conformed  copies  of this  form  and
amendments  thereto must be completed and filed with the Securities and Exchange
Commission,  Washington,  D.C. 20549, in accordance with Rule 0-3 of the General
Rules and Regulations under the Act. The information  contained in or filed with
the form will be made a matter of public record in the Commission files.

     3. A manually signed copy of the form and amendments  theret shall be filed
with each national securities  exchanged on which any class of securities of the
registrant is registered.

     4.  Amendments to the  notifications  must also be filed on form 12b-25 but
need not restate information that has been correctly  furnished.  The form shall
be clearly identified as an amended notification.

     5.  Electronic  Filers.  This form shall not be used by  electronic  filers
unable to timely file a report  solely due to  electronic  difficulties.  Filers
unable to submit a report within the time period  prescribed due to difficulties
in  electronic  filing  should  comply  with  either  Rule  201 or  Rule  202 of
Regulation S-T or apply for an adjustment in filing date pursuant to Rule 13-(b)
of Regulation S-T.










                                                     EXHIBIT A


Fiscal 2001 Three Months and Six Months

         The Company anticipates significant changes in its operations compared
with the same periods last year as a result of certain acquisitions and the
divestment or closing of certain stores.