PURCHASE AGREEMENT


         THIS  PURCHASE  AGREEMENT  (this  "Agreement"),  made  this  2nd day of
September, 1998, by and among X-CEED, INC., a Delaware corporation ("Buyer") and
WILLIAM N. ZABIT and JOYCE M. WESOLOWSKI (collectively,  the "Sellers," and each
individually a "Seller"):

                              W I T N E S S E T H:

         WHEREAS, the Sellers currently own all right, title and interest in the
marks set forth on Schedule 1 attached hereto,  including but not limited to the
marks "Zabit," "Zabit & Associates,  Inc." and "Z and device," together with the
United  States  Patent and Trademark  Service Mark  application  thereto and the
goodwill represented thereby (the "Trademark"); and

         WHEREAS,  Buyer desires to purchase and each Seller desires to sell the
Trademark upon the terms and conditions herein set forth;

         NOW, THEREFORE, in consideration of the mutual covenants and provisions
set forth in this Agreement, each Seller severally agrees with Buyer as follows:


                                   ARTICLE I.

                                Purchase and Sale

         A. Purchase and Sale.  Upon the terms and  conditions set forth in this
Agreement,  each Seller shall sell,  transfer  and deliver all right,  title and
interest in the Trademark to Buyer,  and Buyer shall purchase the Trademark from
Sellers.

         1.2  Transfer  of  Trademark.  The  transfer of the  Trademark  will be
effected on the terms set forth herein and by such bills of sale,  endorsements,
assignments  and  other  instruments  of  transfer  in  such  form as  shall  be
sufficient  to transfer the  Trademark to Buyer,  free and clear of all liens of
parties claiming an interest through each Seller,  leases,  security  interests,
claims,  charges and encumbrances  and as shall be reasonably  required by Buyer
and its counsel to vest good and marketable title to the Trademark in Buyer.


                                   ARTICLE II.

                           Purchase Price and Payment

         A. Purchase Price.  The purchase price for the Trademark (the "Purchase
Price")  shall be an  aggregate  amount of three  million two  hundred  thousand
dollars  ($3,200,000) to be paid to each Seller in the amounts set forth next to
each Seller's name on Exhibit A hereto.

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         B. Payment.  Buyer shall pay the Purchase Price on the Closing Date (as
defined in Section 6.1) by certified  or bank check in New York  Clearing  House
(same day) funds or wire  transfer to the Sellers'  respective  bank accounts in
accordance with the wire transfer instructions provided by Sellers.


                                  ARTICLE III.

              Representations, Warranties and Covenants of Sellers

         Each Seller hereby  represents  and warrants to Buyer,  with respect to
itself alone and not on behalf of any other  Seller,  that as of the date hereof
and as of the Closing Date:

         A. Authority. Seller has the right, power, legal capacity and authority
to execute,  deliver and perform his or her obligations under this Agreement and
the documents, instruments and certificates to be executed and delivered by such
Seller pursuant to this Agreement.  The execution,  delivery of, and performance
of the  obligations  contained  in,  this  Agreement  by  such  Seller  and  all
documents,  instruments  and  certificates  made or  delivered  by  such  Seller
pursuant to this Agreement, and the transactions  contemplated hereby, have been
duly authorized by all necessary action on the part of Sellers.

         B.  Enforceability.  The terms and provisions of this Agreement and all
documents,  instruments and certificates  made or delivered from time to time by
Seller   hereunder  and  there  under   constitute  valid  and  legally  binding
obligations of Seller,  enforceable against Seller in accor dance with the terms
hereof and thereof, except as the same may be limited by bankruptcy, insolvency,
reorganization,  moratorium or other  similar laws and by general  principles of
equity.

         C. Approvals. The execution, delivery and performance of this Agreement
by Seller do not require  any  consent of,  notice to or action by any person or
governmental authority which consent,  notice or action has not been made, given
or otherwise  accomplished and satisfactory  evidence thereof has been delivered
to Buyer.

         D. TITLE.  Seller hereby  represents  and warrants that Seller has good
and  marketable  title to the  Trademark,  free and clear of any lien of parties
claiming an interest through each Seller, claim, encumbrance,  mortgage or cloud
on clear and marketable title.

         E. Proprietary Rights. To the knowledge of Sellers,  the Trademark does
not infringe or  misappropriate  or otherwise violate or has not been alleged to
infringe,  misappropriate  or otherwise  violate any  proprietary  rights of any
other  person or entity,  nor are Sellers  alleged to be  infringing  upon,  any
proprietary  rights of any other person or entity.  To the knowledge of Sellers,
no  person  or  entity  is  engaged  in  any  activity  which  would  constitute
infringement of Sellers'  rights in the Trademark.  Sellers are not party to any
agreement  to  indemnify  any  other  person  or entity  against  any  charge of
infringement  of  any  proprietary  right  except  customary  vendor  provisions
contained in software contracts.



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                                   ARTICLE IV.

                     Representations and Warranties of Buyer

         A.  Organization  and  Qualification.   Buyer  is  a  corporation  duly
organized,  validly existing and in good standing under the laws of the State of
Delaware and is authorized to transact  business and is in good standing in each
state in which its  ownership  of assets or conduct of  business  requires  such
qualification.

         B. Authority.  Buyer has the right, power, legal capacity and authority
to execute,  deliver and perform its  obligations  under this  Agreement and the
documents,  instruments  and  certificates to be executed and delivered by Buyer
pursuant to this  Agreement.  The execution of,  delivery of, and performance of
the  obligations  contained  in,  this  Agreement  by Buyer  and all  documents,
instruments  and  certificates  made or  delivered  by  Buyer  pursuant  to this
Agreement,  and the trans actions contemplated hereby, have been duly authorized
by all necessary action on the part of Buyer and Buyer's shareholders.

         C.  Enforceability.  The terms and provisions of this Agreement and all
documents,  instruments and certificates  made or delivered from time to time by
Buyer hereunder and thereunder  constitute valid and legally binding obligations
of Buyer  enforceable  against  Buyer in  accordance  with the terms  hereof and
thereof,  except  as  the  same  may  be  limited  by  bankruptcy,   insolvency,
reorganization,  moratorium or other  similar laws and by general  principles of
equity.

         D. Approvals. The execution, delivery and performance of this Agreement
by Buyer do not and will not require any consent of,  notice to or any action by
any person or  governmental  authority  which consent,  notice or action has not
been made, given or otherwise accomplished and satisfactory evidence thereof has
been delivered to Sellers.


                                   ARTICLE V.

                               Conditions of Sale

         A. Conditions to Buyer's  Obligations.  Buyer's  obligation to purchase
the Trademark shall be subject to the satisfaction of the following  conditions,
any of which may be waived in writing by Buyer in whole or in part:

         1. Upon payment by Buyer as contemplated hereunder, the Trademark shall
be free and clear of any and all  liens,  leases,  security  interests,  claims,
mortgages and encumbrances of parties claiming an interest through each Seller.

         2.  Each  Seller  shall  have  delivered  to  Buyer  a  Bill  of  Sale,
substantially  in the form of  Exhibit  B hereto,  and each  Seller  shall  have
performed  whatever acts are  reasonably  required or appropriate to transfer to
Buyer the Trademark.


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         3. The  representations  and  warranties  of Sellers  contained in this
Agreement shall be true and correct and Sellers shall have performed or complied
with all covenants,  agreements and conditions in this Agreement to be performed
or complied with by Sellers on or before the Closing.

         B. Conditions to Seller's Obligations.  Seller's obligation to sell the
Trademark shall be subject to the satisfaction of the following conditions,  any
of which may be waived in writing by Sellers in whole or in part:

         1.  The  representations  and  warranties  of Buyer  contained  in this
Agreement  shall be true and correct and Buyer shall have  performed or complied
with all covenants, agreements and con ditions in this Agreement to be performed
or complied with by Buyer on or before the Closing.

         2. Buyer shall have paid the Purchase Price.


                                   ARTICLE VI.

                               Completion of Sale

         The closing of the purchase and sale of the Trademark  (the  "Closing")
shall take place at the offices of Pillsbury Madison & Sutro LLP, 235 Montgomery
Street,  San  Francisco,  California  94104,  or at such other place as shall be
mutually  agreeable to the parties hereto,  but in no event later than the close
of business on September 3, 1998,  promptly following the satisfaction or waiver
of the conditions  specified in Article 5. The date of the Closing is herein the
"Closing
Date."


                                  ARTICLE VII.

                                   Termination

        A. Termination  Events.  This Agreement may, by notice given prior to or
at the Closing, be terminated:

         1. by either Buyer or Sellers if a material  breach of any provision of
this  Agreement  has been  committed  by the other party and such breach has not
been waived;

         2. (i) by Buyer if any of the  conditions  in Section 5.1 have not been
satisfied  as of the Closing Date or if  satisfaction  of such a condition is or
becomes  impossible  (other than through the failure of Buyer to comply with its
obligations  under this Agreement) and Buyer has not waived such condition on or
before the Closing Date; or (ii) by Sellers, if any of the conditions in Section
5.2 have not been  satisfied  of the Closing Date or if  satisfaction  of such a
condition is or becomes impossible (other than through the failure of Sellers to
comply with their  obligations under this Agreement) and Sellers have not waived
such condition on or before the Closing Date;

         3.  by mutual consent of Buyer and Sellers;


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         4. by either  Buyer or Sellers if the Closing has not  occurred  (other
than  through the failure of any party  seeking to terminate  this  Agreement to
comply fully with its obligations  under this Agreement) on or before  September
3, 1998, or such later date as the parties may agree upon; or

         5. by Sellers if the trailing  five (5) day weighted  average  price of
shares of  Buyer's  Common  Stock on the  Nasdaq  Small Cap Market or the Nasdaq
National Market,  as the case may be, is less than six dollars ($6) at the close
of the business day preceding the Closing Date.

         B. Effect of  Termination.  Each  party's  right of  termination  under
Section 7.1 is in addition to any other rights it may have under this  Agreement
or otherwise, and the exercise of a right of termination will not be an election
of  remedies.  If this  Agreement  is  terminated  pursuant to Section  7.1, all
further  obligations of the parties under this Agreement will terminate,  except
that the  obligations in Section 9.4 will survive;  provided,  however,  that if
this  Agreement is terminated by a party because of the breach of this Agreement
by the other party or because one or more of the  conditions to the  terminating
party's  obligations  under this  Agreement is not  satisfied as a result of the
other party's failure to comply with its obligations  under this Agreement,  the
terminating  party's  right to  pursue  all legal  remedies  will  survive  such
termination unimpaired.


                                  ARTICLE VIII.

                            Indemnification; Remedies

         A. Survival;  Right to Indemnification  not Affected by Knowledge.  All
representations,  warranties,  covenants, and obligations in this Agreement, and
any other  certificate  or document  delivered  pursuant to this  Agreement will
survive the Closing and shall  terminate  at the close of business  sixteen (16)
months  following the Closing  Date.  The right to  indemnification,  payment of
Damages  (as  defined  below)  or other  remedy  based on such  representations,
warranties, covenants, and obligations will not be affected by any investigation
conducted  with  respect  to, or any  knowledge  acquired  (or  capable of being
acquired) at any time,  whether  before or after the  execution  and delivery of
this  Agreement or the Closing Date,  with respect to the accuracy or inaccuracy
of  or  compliance  with,  any  such  representation,   warranty,  covenant,  or
obligation.   The  waiver  of  any  condition  based  on  the  accuracy  of  any
representation  or warranty,  or on the  performance  of or compliance  with any
covenant or obligation, will not affect the right to indemnification, payment of
Damages, or other remedy based on such representations,  warranties,  covenants,
and obligations.

         B.  Indemnification  and  Payment  of  Damages  by  Sellers.   Sellers,
severally, will indemnify and hold harmless Buyer for, and will pay to the Buyer
the amount of, any loss,  liability,  claim,  damage  (including  incidental and
consequential  damages),  expense  (including costs of investigation and defense
and reasonable attorneys' fees) or diminution of value, whether or not involving
a third-party  claim  (collectively,  "Damages"),  arising from or in connection
with any  breach of any  representation  or  warranty  made by  Sellers  in this
Agreement or any other certificate or document  delivered by Sellers pursuant to
this Agreement.

The remedies provided in this Section 8.2 will be the exclusive remedy available
to Buyer.


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         C.  Indemnification  and  Payment  of  Damages  by  Buyer.  Buyer  will
indemnify and hold harmless Sellers,  and will pay to Sellers the amount of, any
Damages arising from or in connection with any breach of any  representation  or
warranty  made by Buyer in this  Agreement  or in any  certificate  delivered by
Buyer pursuant to this Agreement.

         D.  Procedure for Indemnification -- Third Party Claims.

         1. Promptly after receipt by an indemnified  party under Section 8.2 or
8.3 of notice of the commencement of any proceeding against it, such indemnified
party will,  if a claim is to be made against an  indemnifying  party under such
Section,  give  notice to the  indemnifying  party of the  commencement  of such
claim,  but the  failure to notify the  indemnifying  party will not relieve the
indemnifying  party of any liability that it may have to any indemnified  party,
except to the extent that the indemnifying  party  demonstrates that the defense
of such action is prejudiced by the  indemnifying  party's  failure to give such
notice.

         2. If any proceeding  referred to in Section 8.4(a) is brought  against
an  indemnified  party  and it gives  notice  to the  indemnifying  party of the
commencement  of such  proceeding,  the  indemnifying  party will be entitled to
participate in such proceeding and, to the extent that it wishes (unless (i) the
indemnifying  party is also a party to such proceeding and the indemnified party
determines in good faith that joint  representation  would be inappropriate,  or
(ii)  the  indemnifying  party  fails to  provide  reasonable  assurance  to the
indemnified  party of its  financial  capacity  to defend  such  proceeding  and
provide indemnification with respect to such proceeding),  to assume the defense
of such proceeding with counsel satisfactory to the indemnified party and, after
notice from the indemnifying  party to the indemnified  party of its election to
assume the defense of such proceeding,  the indemnifying party will not, as long
as it diligently conducts such defense, be liable to the indemnified party under
this Section 8 for any fees of other counsel or any other  expenses with respect
to the defense of such  proceeding,  in each case  subsequently  incurred by the
indemnified party in connection with the defense of such proceeding,  other than
reasonable costs of investigation. If the indemnifying party assumes the defense
of a proceeding,  (i) it will be  conclusively  established for purposes of this
Agreement  that the claims made in that  proceeding  are within the scope of and
subject to indemnification;  (ii) no compromise or settlement of such claims may
be effected by the indemnifying  party without the indemnified  party's consent;
and (iii) the  indemnified  party  will have no  liability  with  respect to any
compromise or settlement of such claims effected without its consent.  If notice
is given to an indemnifying  party of the commencement of any proceeding and the
indemnifying party does not, within ten (10) days after the indemnified  party's
notice is given,  give notice to the indemnified party of its election to assume
the  defense of such  proceeding,  the  indemnifying  party will be bound by any
determination  made in such proceeding or any compromise or settlement  effected
by the indemnified party.

         E.  Procedure  for   Indemnification  --  Other  Claims.  A  claim  for
indemnification for any matter not involving a third-party claim may be asserted
by notice to the party from whom indemnification is sought.



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                                   ARTICLE IX.

                                  Miscellaneous

         A. Further Assistance.  Each Seller shall at its own expense,  upon the
request of Buyer,  do, execute,  acknowledge and deliver,  and cause to be done,
executed,  acknowledged  and delivered,  all such further acts or instruments as
may be  required  to effect or better  transfer,  convey and assign to Buyer the
Trademark or to vest in Buyer good,  valid and marketable title to the Trademark
and  carry out the  purposes  of this  Agreement,  including  the  filing of all
necessary  notices,  forms and  applications  with the United  States Patent and
Trademark Office.

         B.  Notices.  Any  notice or demand  desired  or  required  to be given
hereunder shall be in writing and deemed given when personally  delivered,  sent
by telecopier, overnight courier or deposited in the mail, postage prepaid, sent
certified or registered,  return receipt  requested,  and addressed as set forth
below or to such other address as any party shall have previously  designated by
such a notice. Any notice so delivered personally or by telecopy shall be deemed
to be received on the date of delivery or transmission by telecopier; any notice
so sent by overnight courier shall be deemed to be received one (1) business day
after the date sent;  and any notice so mailed shall be deemed to be received on
the date shown on the receipt. Rejection or other refusal to accept or inability
to deliver  because of a change of address of which no notice was given shall be
deemed to be receipt of the notice.

         If to Buyer:

         X-ceed, Inc.
         488 Madison Avenue
         New York, New York 10022
         Attn:  Werner Haase
         Facsimile:  (212) 308-0640

         with a copy to:

         McLaughlin & Stern LLP
         260 Madison Avenue
         New York, New York  10016
         Attn:  Richard Blumberg, Esq.
         Facsimile:  (212) 448-0066

         If to Sellers:

         To the address set forth for such Seller on Exhibit A hereto.


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         with a copy to:

         Pillsbury Madison & Sutro LLP
         235 Montgomery Street
         San Francisco, CA 94104
         Attn:  Gregg Vignos, Esq.
         Facsimile:  (415) 983-1200

         C.  Assignment.  Buyer may not  assign or  transfer  in any  manner its
rights  under this  Agreement  without  the prior  written  consent of  Sellers.
Subject to such assignment,  this Agreement benefits and binds Sellers and Buyer
and their respective heirs, personal representatives, successors and assigns.

        D.  Costs.  Each  party  shall bear its own costs  associated  with this
transaction  (including  but not limited to  attorneys'  and  brokers'  fees and
expenses) and any closing costs.

         E. Entire  Agreement.  This Agreement and the Exhibits  attached hereto
constitute  the entire  agreement  among  Sellers and Buyer with  respect to the
Trademark  and  supersedes  all  prior  agreements,  oral or  written,  relating
thereto.

        F. Governing Law. This Agreement shall be construed in accordance  with,
and governed by, the laws of the State of Delaware, without regard to principals
of conflicts of law.

         G. Waivers;  Amendment.  No waiver by any party of any provision hereof
shall be  deemed a waiver  of any other  provision  hereof or of any  subsequent
breach by any party of the same or any other  provision.  This  Agreement may be
amended only by a writing executed by both parties hereto.

         H.   Survival.   Anything   to   the   contrary   in   this   Agreement
notwithstanding,  all representations and warranties of the parties made in this
Agreement and the  provisions of Section 9.4 hereof,  shall survive and continue
after any termination of this Agreement and the Closing hereunder.


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         I.  Counterparts.  This  Agreement  may be  executed  in any  number of
counterparts,  each of  which  shall be  deemed  an  original,  but all of which
together shall constitute one and the same instrument. For purposes of executing
this Agreement, the parties agree that facsimile signatures are acceptable.

         IN WITNESS WHEREOF,  the parties hereto have executed this Agreement as
of the day and year first above written.

                                       BUYER:

                                       X-CEED, INC., a Delaware corporation

                                       By /s/ Werner G. Haase
                                       Name   Werner G. Haase
                                       Title   Chief Executive Officer


                                       SELLERS:

                                       /s/ William N. Zabit
                                       William N. Zabit

                                       /s/ Joyce M. Wesolowski
                                       Joyce M. Wesolowski



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                                                               EXHIBIT A


Seller                             Purchase Price


William N. Zabit                   $2,560,000
21 Newhall
San Rafael, CA 94901
Purchase Price


Joyce M. Wesolowski                $  640,000
506 Sausalito Avenue
Sausalito, CA 94965



                                                                      EXHIBIT B


                       BILL OF SALE AND GENERAL ASSIGNMENT


        FOR  VALUABLE  CONSIDERATION,  the receipt and  sufficiency  of which is
hereby acknowledged,  ____________________ ("Seller"), does hereby sell, assign,
transfer and deliver to X-CEED,  INC.,  a Delaware  corporation  ("Buyer"),  its
successors and assigns,  all of Seller's right, title and interest in and to the
Trademark as that term is defined in that certain Purchase Agreement dated as of
September  __,  1998 (the  "Purchase  Agreement"),  by and between  Seller,  and
certain other parties.

        TO HAVE AND TO HOLD,  the same unto Buyer,  its  successors and assigns,
forever.

        The sales and assignments made hereunder are made in accordance with and
subject to the representations,  warranties,  covenants and provisions contained
in the Purchase Agreement.

        Seller shall at its own expense, upon the request of Buyer, do, execute,
acknowledge  and  deliver,  and  cause to be done,  executed,  acknowledged  and
delivered,  all such further acts or instruments as may be required to effect or
better  transfer,  convey and assign to Buyer the  Trademark or to vest in Buyer
good,  valid and marketable title to the Trademark and carry out the purposes of
the Purchase Agreement.

        Seller  hereby   represents  and  warrants  that  Seller  has  good  and
marketable  title  to  the  Trademark,  free  and  clear  of  any  lien,  claim,
encumbrance, mortgage or cloud on clear and marketable title of parties claiming
an interest  through  Seller (other than Buyer or any party claiming an interest
through  Buyer or for any taxes  agreed to be paid by Buyer under the  Trademark
Leases).


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        IN WITNESS  WHEREOF,  Seller has  caused  this Bill of Sale and  General
Assignment to be executed and delivered by a duly authorized  officer as of this
____ day of September, 1998.

                                                       SELLER:


                                                       [Signature]


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