Exhibit 10(l)

                              EMPLOYMENT AGREEMENT


                  THIS EMPLOYMENT AGREEMENT (this "Agreement") made effective as
of the 17th day of July,  1998, among X-ceed,  Inc. (the "Company"),  a Delaware
corporation  having an executive  offices at 488 Madison  Avenue,  New York, New
York 10022, and Scott Mednick ("Executive"),  residing at 7927 Mulholland Drive,
Los Angeles, California 90046.

                               W I T N E S S E T H

                  WHEREAS,  the Company desires to employ Executive on the terms
and conditions hereinafter set forth;

                  WHEREAS,  Executive  desires to accept such  employment on the
terms and conditions hereinafter set forth; and

                  NOW,  THEREFORE,  in consideration of the mutual covenants and
agreements  hereinafter set forth, and intending to be legally bound hereby, the
Company and Executive agree as follows:

                  1.       Employment.

                  1.1  Effectiveness  of Agreement.  This Agreement shall become
effective on the date hereof (the "Effective Date").

                  1.2 Employment  Period.  The Company hereby employs Executive,
and  Executive  hereby  accepts  employment  with the  Company  with the  duties
hereinafter set forth, for a period (the "Employment  Period") commencing on the
Effective  Date  and  ending  on the  fourth  anniversary  thereof  (subject  to
extension  pursuant to Section 5.1 of this Agreement,  the  "Expiration  Date"),
except that  Executive may at his option  terminate the employment on the second
anniversary  thereof by written  notice to the  Company not less than sixty (60)
days prior to the second anniversary date.

                  2.       Executive Duties.

                  2.1 Duties.  Throughout the Employment Period, Executive shall
serve as the Chairman of the Board of Directors ("Chairman") and Chief Strategic
Officer of the Company and in those  capacities  shall  perform  such  strategic
services as identifying  companies for possible  business  combinations or other
strategic alliances with the Company, advising the President and Chief Executive
Officer of the  Company and the Board of  Directors  on the methods and means by
which the Company  can achieve  growth in the  interactive  sector,  identifying
customers  for the Company and  furthering  the  Company's  position  within the
investment community. Executive






understands  that his  position  as  Chairman  is  subject  to  approval  by the
shareholders  of the Company at each and every  annual  meeting of  shareholders
during the Employment Period.

                  2.2 Performance.  Executive agrees that, during the Employment
Period, Executive shall devote substantially all of his time, skills and efforts
to the business and affairs of the Company and its wholly owned subsidiaries and
its  affiliated  companies,  if any, and to the  promotion  of their  interests.
Notwithstanding the preceding sentence, nothing in this Agreement shall preclude
Executive  from  devoting  reasonable  amounts  of  time  (i) for  serving  as a
director, officer or member of committee of any organization or entity involving
no conflict of interest  with the Company  subject to approval of the  Company's
Board of Directors,  which approval shall not be unreasonably  withheld; or (ii)
engaging in charitable and community  activities;  provided,  however, that such
activities  do not  interfere  with the  performance  by Executive of his duties
hereunder.  Executive  shall  faithfully  and  diligently  discharge  his duties
hereunder and use his best efforts to implement the policies  established by the
Board of  Directors  of the Company (the  "Board").  Executive  shall during the
Employment  Period,  work  exclusively  for the Company and shall not work as an
employee,  agent, sales  representative or independent  contractor for any other
person,  firm or entity. The Company hereby acknowledges and agrees that any and
all services provided by Executive to the Company will be performed  principally
in the Los Angeles area during the Employment Period.

                  2.3 Executive hereby  acknowledges,  covenants and agrees that
all  intellectual  property  which  Executive  may  develop,  create,  write  or
otherwise  produce during the  Employment  Period  specifically  for the Company
and/or its clients,  and which pertain or relate directly to the business of the
Company,  shall be the  property  of the  Company  free and clear of all claims,
liens or  encumbrances  by Executive.  The Company  acknowledges,  covenants and
agrees that all intellectual property which Executive may develop, create, write
or otherwise produce during the Employment Period in connection with Executive's
other activities which do not interfere with the performance by Executive of his
duties  hereunder and which do not pertain or relate directly to the business of
the Company nor compete with the Company, shall be the property of the Executive
free and clear of all claims, liens or encumbrances of the Company or any of its
affiliates. The covenants set forth herein shall survive the termination of this
Agreement.

                  2.4  Reporting.   Executive   shall  report  directly  to  the
President and Chief Executive Officer of the Company and the Board.

                  3.       Compensation and Related Matters.

                  3.1 Signing Bonus.  As an inducement to Executive to associate
himself with the Company and in  recognition of  Executive's  prior  background,
experience  and talent,  Executive  shall  receive a signing bonus (the "Signing
Bonus")  in the  total  amount  of  $960,000  payable  in  twelve  (12)  monthly
installments on or before the first day of each month of Executive's  employment
with the first installment  commencing on or before August 1, 1998.  Executive's
entitlement  to the Signing  Bonus shall vest and mature upon the  execution  of
this  Agreement by  Executive  and the  Company,  and such Signing  Bonus or any
portion thereof shall not be subject to

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forfeiture  of any kind,  regardless  of any  change in  Executive's  employment
status with the Company or  Executive's  performance or breach of this Agreement
by either party to this Agreement.

                  3.2 Base Salary. As base compensation for Executive's services
hereunder,  the Company shall pay Executive a salary at the rate of $350,000 per
year (the "Base Salary")  during the Employment  Period in  substantially  equal
periodic payments in accordance with the Company's  compensation  practices less
appropriate  payroll  deductions as required by state and federal law. Executive
shall be  entitled  to a minimum  ten (10%)  percent  increase  in Base  Salary,
including prior period  increases,  at the  commencement of the second and third
and fourth anniversary during the Employment Period.

                  3.3  Bonus.  Executive  shall  be  eligible,  subject  to  the
Company's performance,  growth and/or profitability and Executive's performance,
to a bonus ("Bonus") of $100,000 at the end of the first and second anniversary.

                  3.4 Stock Options.

                  3.4.1 Upon execution of this Agreement by Executive, Executive
shall receive stock options in the form  agreement  annexed  hereto as Exhibit A
entitling  Executive  to purchase  1,000,000  shares of the Common  Stock of the
Company on exercise price equal to $6.00 per share.  The options shall expire on
the tenth anniversary date from the date of grant.

                  3.4.2 In the event of exercise of more than 500,000 options by
Executive,  Executive  shall not sell,  assign or transfer  such excess within a
48-month period commencing with the date of execution of this Agreement,  unless
the  price of the  Common  Stock  achieves  the  following  trading  prices on a
cumulative basis:

                                            NUMBER OF ADDITIONAL SHARES
      STOCK PRICE                       RELEASED FROM TRANSFER RESTRICTIONS
      -----------                       -----------------------------------
           12                                         100,000
           15                                         100,000
           18                                         100,000
           21                                         100,000
           24                                         100,000

Notwithstanding  the  foregoing  restrictions,  Executive  shall be permitted to
transfer  all or any  portion  of the  Common  Stock  received  pursuant  to the
exercise of the options granted  pursuant to this Section 3.4 to (a) Executive's
spouse  or  issue,  a  trust  for  their  benefit  or  pursuant  to any  will or
testamentary  trust, or (b) upon Executive's  death, to any person in accordance
with the laws of descent and/or testamentary distribution.


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                  3.4.3 The Company  agrees to register with the  Securities and
Exchange  Commission  the shares of Common Stock  underlying  the options within
twelve (12) months from the date hereof.

                  3.4.4 All of the options granted  pursuant to this Section 3.4
may be exercised by way of "cashless  exercise" in which event  Executive  shall
tender to the Company a written notice of exercise together with the delivery of
an order to a broker to sell such  shares of Common  Stock  having an  aggregate
fair market value at least equal to the total  exercise  price of the underlying
options,  and the Company  shall  forthwith  sell for its account such shares so
exercised through a broker selected by the Company and shall thereafter remit to
Executive the net proceeds less the exercise price.

                  4.       Benefits.

                  4.1 Benefit Plans. Upon the expiration of Executive's right to
participate in the health insurance program of THINK New Ideas,  Inc.  ("THINK")
on July 24, 1999 and during the period  Executive  elects to continue his health
insurance  coverage under the health insurance program of THINK under COBRA, the
Company shall pay all of Executive's  out-of-pocket  costs to participate in the
health insurance program of THINK under COBRA. Except as set forth previously in
this Section 4.1, Executive and his eligible dependents shall participate in all
employee benefit plans generally  available to the Company's  senior  management
personnel.  Nothing  contained in this  Agreement  shall obligate the Company to
adopt or  implement  an  employee  benefit  plan or shall  prevent  or limit the
Company from making any amendments, changes, or modifications of the eligibility
requirements or any other  provisions of, or terminating,  any employee  benefit
plan  at  any  time  (whether  during  or  after  the  Employment  period),  and
Executive's participation in or entitlement under any such employee benefit plan
shall  at  all  times  be  subject  in  all  respects  to  any  such  amendment,
termination, change or modification.

                  4.2  Vacations.  Subject to the  requirements  of  Executive's
position and corporate  office,  Executive shall be entitled to annual vacations
in accordance  with the Company's  policy in effect from time to time, but in no
event less than four (4) weeks per year.

                  4.3  Reimbursement  of Expenses.  The Company shall  reimburse
Executive for all proper and reasonable  out-of-pocket  expenses incurred by him
in performing  his duties  hereunder,  subject to  Executive's  submission of an
accounting and receipts as required by the Company and provided their extent and
nature are approved in accordance with the policy and procedures of the Company.

                  4.4   Automobile   Allowance.   Executive   shall  receive  an
automobile allowance of $1,300 per month during the term of this Agreement.

                  4.5 Office Space.  Employer shall bear the reasonable  expense
of  office  space  and  communication  costs for  Executive  in the Los  Angeles
metropolitan  area and shall  provide  Executive  with an assistant  approved by
Executive and located in such Los Angeles office.

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Executive shall not bind the Company to any lease  obligation or hire any person
without Employer's prior written approval.

                  5.       Expiration of Employment Period and Termination.

                  5.1  Expiration.  Executive's  employment by the Company shall
automatically  expire  and  terminate  on  the  Expiration  Date  unless  sooner
terminated  by  Executive  pursuant to Section 1.2 or unless  sooner  terminated
pursuant to the provisions of this Section 5. Notwithstanding the foregoing,  no
later than six months  before the  Expiration  Date,  the Company and  Executive
shall commence good-faith negotiations for an extension of the Employment Period
for an  additional  period of no less than one year on terms  acceptable to both
the Company and the Executive.  If the Company and Executive  agree on the terms
and  conditions of such an extension,  then this  Agreement  shall be amended to
reflect such terms and conditions, and the Expiration Date shall be deemed to be
the last day of such extended Employment Period.

                  5.2  Death.  Except  with  respect  to the  Company's  payment
obligation for any unpaid portion of the Signing Bonus under Section 3.1 hereof,
Executive's  employment by the Company and this  Agreement  shall  automatically
terminate upon Executive's death.

                  5.3 Disability.  Except with respect to the Company's  payment
obligation for any unpaid portion of the Signing Bonus under Section 3.1 hereof,
the  Company  shall have the right and  option,  exercisable  by giving  written
notice to Executive, to terminate Executive's employment by the Company and this
Agreement at any time after Executive has been unable to perform the services or
duties  required of Executive in connection with  Executive's  employment by the
Company as a result of physical or mental disability (or disabilities) which has
(or  have)  continued  for a  period  of (180)  consecutive  days in any 365 day
period.

                  5.4 For Cause.  Except with respect to the  Company's  payment
obligation for any unpaid portion of the Signing Bonus under Section 3.1 hereof,
the  Company  shall have the right and  option,  exercisable  by giving  written
notice to Executive, to terminate Executive's employment by the Company and this
Agreement at any time after the  occurrence  of any of the  following  events or
contingencies  (any  such  termination  being  deemed to be a  termination  "For
Cause"):

                  5.4.1 Executive materially  breaches,  repudiates or otherwise
fails to comply with or perform any of the terms of this Agreement or any of the
Company's reasonable policies or procedures;  provided,  however, that Executive
has not corrected such breach, repudiation or failure thirty (30) days following
written notice specifying such breach, repudiation or failure;

                  5.4.2 Executive  materially  interferes with the compliance by
any other employee of the Company with any of the Company's  reasonable policies
or procedures,  but only if Executive has not corrected such interference thirty
(30) days following written notice thereof;

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                  5.4.3 The  conviction by Executive of a felony or the pleading
by Executive of no contest (or similar  plea) to a felony other than a crime for
which  vicarious  liability  is  imposed  upon  Executive  solely  by  reason of
Executive's  position with the Company, and not by reason of Executive's conduct
which involves moral turpitude or which could  potentially  result in a material
adverse effect on the Company;

                  5.4.4 Any act or omission  by  Executive  constituting  fraud,
willful misconduct or dishonesty with Executive's  employment by the Company, of
the theft or misappropriation of assets of the Company; or

                  5.4.5  Executive  uses  alcohol  or  drugs to an  extent  that
materially interferes with the performance of his duties hereunder.

                  5.5 No  Obligation  to Renew.  Subject  to the  obligation  to
negotiate  set forth in Section 5.1,  the Company  shall have no  obligation  to
renew or extend the Employment Period.

                  5.6  Termination  Without  Cause.  Except with  respect to the
Company's  payment  obligation for any unpaid portion of the Signing Bonus under
Section 3.1 hereof, the Company shall have the right and option,  exercisable by
giving written notice to Executive,  to terminate Executive's  employment by the
Company and this Agreement at any time, in its sole discretion, provided that in
such event the  Company  shall  continue  to pay the Base  Compensation  without
interruption  and in accordance  with Section 3.2 of this Agreement  through the
termination of the Employment  Period (without  regard to Executive's  option to
terminate  his  employment  after two (2) years  pursuant to Section 1.2 of this
Agreement).

                  6.       Noncompetition.

                  6.1 Executive  covenants and agrees that during the Employment
Period or so long as he is receiving Base  Compensation  pursuant to Section 5.6
of this Agreement and  continuing  for a twelve (12) month period  thereafter if
and only if Executive  terminates his employment  either (i) after two (2) years
pursuant to Section 1.2 of this Agreement or (ii) Executive elects not to extend
this Agreement after the completion of the initial four (4) year period (without
regard to any extensions) as set forth under Section 1.2 of this  Agreement,  or
(iii) Executive  voluntarily  resigns other than pursuant to Section 1.2 of this
Agreement, he will not directly (as agent, employee, advisor, director, officer,
stockholder, partner or individual proprietor, or as an investor who has made an
advance, loan or contributions to capital), compete with the Company or with any
wholly owned  subsidiaries  or  affiliated  companies,  if any, in the Company's
business.  Notwithstanding  the foregoing,  the parties hereto  acknowledge  and
agree that the prohibition on competing with the Company  contemplated  pursuant
to this  Section 6 shall not include the  ownership of any  investment  security
listed on a  national  securities  exchange  or  traded in the  over-the-counter
market provided Executive does not participate in the management of such entity.

                  6.2 Executive  covenants and agrees that during the Employment
Period or so long as he is receiving Base  Compensation  pursuant to Section 5.6
of this Agreement and

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continuing  for a twelve (12) month period  thereafter  if and only if Executive
terminates his employment either (i) after two (2) years pursuant to Section 1.2
of this  Agreement or (ii) Executive  elects not to extend this Agreement  after
the  completion  of the  initial  four (4) year  period  (without  regard to any
extensions)  as set  forth  under  Section  1.2 of this  Agreement,  he will not
contact or solicit business that competes  directly with the Company's  business
from persons who, at any time during the  Employment  Period,  were customers of
the Company or its wholly owned subsidiaries or affiliated companies, if any, or
induce such persons to do business with any person other than the Company or its
affiliated companies, if any.

                  7.       Confidentiality.

                  7.1 All  information  about the  business  and  affairs of the
Company  which is not  generally  available  to the  public  including,  without
limitation,   its  secrets  and  information   about  the  business,   financial
conditions,  business practices,  prospects, products, technology,  know-how and
the names of its suppliers, customers and lenders and the nature of its dealings
with them constitute "Company Confidential Information."

                  7.2  Executive  acknowledges  that he will have access to, and
knowledge  of  Company  Confidential  Information,  and  that  improper  use  or
revelation of same by Executive,  whether during or after the termination of his
Employment Period by the Company,  could cause serious injury to the business of
the  Company.  Accordingly,  Executive  covenants  and  agrees  that,  except as
required to perform his duties under this  Agreement,  or as required by law, he
will not,  at any time  during  or after  the  Employment  Period,  directly  or
indirectly,  disclose  Company  Confidential  Information to any other person or
organization  for so  long  as  such  Company  Confidential  Information  is not
generally known by, or accessible to, the public.  Executive  further  covenants
and agrees that he will not use any Company Confidential information for his own
benefit or for the benefit of any person or organization  other than the Company
and its wholly owned subsidiaries and affiliates, if any.

                  8. Injunctive  Relief.  Executive  agrees that the remedies at
law for any breach by him of Section 7 of this  Agreement will be inadequate and
that the Company shall be entitled to temporary and permanent  injunctive relief
without the necessity of proving actual damages.

                  9. Key Person Life Insurance.  Executive acknowledges that the
Company may be obligated  pursuant to contracts with third parties to obtain and
maintain term life  insurance on  Executive's  life for the  Company's  benefit.
Executive shall submit to such  examinations,  provide such information and fill
out and sign such forms as may reasonably be required by the insurer selected by
the Company.

                  10.      General Provisions.

                  10.1  Governing  Law. Any dispute or  controversy  between the
parties  relating  to or  arising  out of this  Agreement  or any  amendment  or
modification  hereof,  shall be  governed  by the laws of the  State of New York
governing  contracts  made and to be  performed  wholly  within the State of New
York.

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                  10.2 Severability.  In the event any provision (or any portion
of any provision) of this Agreement  shall be held to be void or  unenforceable,
the remaining  provisions of this  Agreement  (and the remaining  portion of any
provision held void or  unenforceable in part only) shall continue in full force
and effect.

                  10.3 Entire  Agreement.  This Agreement  contains the full and
complete  understanding  of the parties and supersedes all prior  agreements and
understandings  among the  parties  with  respect to the entire  subject  matter
hereof.

                  10.4 Waiver of Breach.  A waiver of a breach or  violation  of
any term, provision,  covenant or condition herein contained must be executed in
writing to be effective  and shall not be deemed to be a continuing  waiver or a
waiver of any future or past breach or violation.

                  10.5  Parties in  Interest.  This  Agreement  and the benefits
hereunder  shall be  nondelegable  or assignable by Executive,  shall be binding
upon,  and  inure to the  benefit  of,  Executive  (or upon  Executive's  death,
Executive's  rights  to  payments  hereunder  shall  enure  to  the  benefit  of
Executive's personal or legal representatives, executors, administrators, heirs,
distributees,  devisees and legatees). This Agreement may not be assigned by the
Company without the prior consent of Executive, and it shall be binding upon and
inure  to the  benefit  of the  Company  and  any  entity  succeeding  to all or
substantially   all  of  the   business   assets  of  the   company  by  merger,
consolidation, purchase of assets or otherwise.

                  10.6  Counterparts.  This  Agreement may be executed in two or
more  counterparts,  each of which shall be deemed an original  and all of which
together shall be deemed one and the same instrument.

                  10.7 No Violations.  Each party to this  Agreement  represents
that the  provisions  of this  Agreement  do not  breach  or  violate  any other
Agreement, contract or understanding by which such party is legally bound.

                  10.8 Notices.  All notices and other  communications  given or
made  pursuant  to or relating  to this  Agreement  shall be made in writing and
shall be either personally delivered, sent by telecopier or mailed by registered
or certified mail (postage prepaid, return receipt requested) to be delivered at
such address as is indicated below, or at such other address or to the attention
of such other person as the recipient  has specified by prior written  notice to
the sending party.  Notice shall be effective when so personally  delivered,  or
when so sent by telecopier,  or if so mailed, then three (3) days after being so
mailed to the parties at the  following  addresses (or at such other address for
the party as shall be specified by like notice, except that notice of changes of
address shall be effective upon receipt):

                           To the Company:   X-ceed, Inc.
                                             488 Madison Avenue
                                             New York, New York  10022


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                           To Executive:     Scott Mednick
                                             7927 Mulholland Drive
                                             Los Angeles, California  90046

                                             With a copy to:
                                             Riordan & McKinzie
                                             300 South Grand Ave., 29th Floor
                                             Los Angeles, California  90071-3155
                                             Attn:  Jeffrey L. Glassman

                  10.9  Attorneys'  Fees.  In any  litigation  relating  to this
Agreement between the parties hereto,  the prevailing party shall be entitled to
recover  reasonable  attorneys' fees, court costs and other reasonable  expenses
incurred in connection with such litigation.

                  IN  WITNESS  WHEREOF,  the  parties  have duly  executed  this
Agreement as of the date first above written.


X-CEED, INC.                                 /s/ Scott Mednick 
                                             SCOTT MEDNICK
By:  /s/ Werner G. Haase             
      Werner G. Haase, CEO



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