EXHIBIT 10

                       FIRST AMENDMENT TO RIGHTS AGREEMENT

         FIRST AMENDMENT, dated as of February 20, 2001 ("First Amendment"), to
the Rights Agreement dated as of January 16, 2001 (the "Rights Agreement"),
between TiVo Inc., a Delaware corporation (the "Company"), and Wells Fargo
Shareowner Services (the "Rights Agent"). Capitalized terms used but not
otherwise defined herein shall have the meanings ascribed to them in the Rights
Agreement. All section and exhibit references are to sections and exhibits of
the Rights Agreement.

         WHEREAS, pursuant to Section 26, the Company and the Rights Agent may
from time to time supplement or amend any provision of the Rights Agreement in
accordance with the terms of such Section 26.

         NOW, THEREFORE, in consideration of the foregoing premises and mutual
agreements set forth in this Amendment, the parties hereby amend the Rights
Agreement as follows:

                  1.    Section 1.1 is hereby amended and restated in its
entirety as follows:

                  "1.1. "Acquiring Person" shall mean any Person (as such term
         is hereinafter defined) who or which, together with all Affiliates and
         Associates (as such terms are hereinafter defined) of such Person,
         shall be the Beneficial Owner (as such term is hereinafter defined) of
         15% or more of the Common Shares of the Company then outstanding but
         shall not include (i) an Exempt Person or (ii) any Existing Holder,
         unless and until such time as such Existing Holder shall become the
         Beneficial Owner of 30.01% or more of the Common Shares of the Company
         then outstanding; provided that no Existing Holder shall become an
         "Acquiring Person" due to any acquisition of beneficial ownership or
         other effect by reason of or due to (i) any acquisition of beneficial
         or record ownership by AOL and its Affiliates and Associates of
         securities of the Company pursuant to the terms of any of the
         Transaction Agreements (as defined in the Stockholders and Registration
         Rights Agreement by and between the Company and America Online, Inc.,
         dated as of June 9, 2000), as amended from time to time (including,
         without limitation, the issuance of securities thereunder, the exercise
         of ongoing securities purchase rights thereunder, the conversion,
         exercise, antidilution, adjustment, dividend or redemption provisions
         of the preferred stock and warrants issued thereunder or otherwise) or
         (ii) any action taken by the Company (including, without limitation,
         repurchases of securities or dividends on equity securities). "Existing
         Holder" shall mean America Online, Inc., together with all of its
         Affiliates and Associates, until such time as America Online, Inc.,
         together with all of its Affiliates and Associates, cease to
         beneficially own any Common Shares. Notwithstanding the foregoing, no
         Person shall become an "Acquiring Person" as the result of an
         acquisition of Common Shares by the Company which, by reducing the
         number of shares outstanding, increases the proportionate number of
         shares beneficially owned by such Person to 15% (or, in the case of an
         Existing Holder, 30%) or more of the Common Shares of the Company then
         outstanding; provided, however, that if any Person other than an
         Existing Holder shall become the Beneficial Owner of 15% or more of the
         Common Shares of the Company

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         then outstanding solely by reason of share purchases by the Company and
         shall, after such share purchases by the Company, become the Beneficial
         Owner of one or more additional Common Shares of the Company, then such
         Person shall be deemed to be an "Acquiring Person" unless upon becoming
         the Beneficial Owner of such additional shares of Common Stock such
         Person does not beneficially own 15% or more of the shares of Common
         Stock then outstanding. Notwithstanding the foregoing, if the Board of
         Directors of the Company determines in good faith that a Person who
         would otherwise be an "Acquiring Person," as defined pursuant to the
         foregoing provisions of this Section 1.1, has become such inadvertently
         (including, without limitation, because (A) such Person was unaware
         that it beneficially owned a percentage of Common Stock that would
         otherwise cause such Person to be an "Acquiring Person" or (B) such
         Person was aware of the extent of its Beneficial Ownership of Common
         Stock but had no actual knowledge of the consequences of such
         Beneficial Ownership under this Agreement), and without any intention
         of changing or influencing control of the Company, and such Person
         divests as promptly as practicable a sufficient number of Common Shares
         so that such Person would no longer be an Acquiring Person, as defined
         pursuant to the foregoing provisions of this Section 1.1, then such
         Person shall not be deemed to be or have become an "Acquiring Person"
         at any time for any purposes of this Agreement. For all purposes of
         this Agreement, any calculation of the number of Common Shares
         outstanding at any particular time (from the adoption of this Agreement
         and thereafter), including for purposes of determining the particular
         percentage of such outstanding Common Shares of which any Person is the
         Beneficial Owner, shall be made in accordance with the last sentence of
         Rule 13d-3(d)(1)(i) of the General Rules and Regulations under the
         Securities Exchange Act of 1934, as amended (the "Exchange Act"), as in
         effect on the date of this Agreement, without regard to the 60-day
         limitation in Rule 13d-3(d)(1)(i).

                  2.    This First Amendment shall be effective as of the date
hereof and, except as expressly set forth herein, the Rights Agreement shall
remain in full force and effect and be otherwise unaffected hereby.

                  3.    This First Amendment may be executed in any number of
counterparts, each of which, when executed, shall be deemed to be an original
and all such counterparts shall together constitute one and the same document.



                            [Signature Page Follows]

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         IN WITNESS WHEREOF, the parties have executed this First Amendment as
of the date first written above.

                                    TIVO INC.


                                    By  /s/ David H. Courtney
                                       ----------------------------------------
                                        David H. Courtney
                                        CFO & Senior Vice President, Finance &
                                        Administration



                                    WELLS FARGO SHAREOWNER SERVICES


                                    By  /s/ Corbin B. Connell
                                       ----------------------------------------
                                        Corbin B. Connell
                                        Assistant Vice President

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