<ARTICLE> 5
       
                                                                       
<PERIOD-TYPE>                   3-MOS                   3-MOS                   3-MOS
<FISCAL-YEAR-END>                          JAN-31-1998             JAN-31-1998             JAN-31-1998
<PERIOD-START>                             FEB-02-1997             MAY-04-1997             AUG-03-1997
<PERIOD-END>                               MAY-03-1997             AUG-02-1997             NOV-01-1997
<CASH>                                         244,643                 220,148                 627,760
<SECURITIES>                                   112,268                  37,454                       0
<RECEIVABLES>                                        0                       0                       0
<ALLOWANCES>                                         0                       0                       0
<INVENTORY>                                    628,693                 791,925                 980,531
<CURRENT-ASSETS>                             1,136,736               1,201,089               1,762,961
<PP&E>                                       1,980,305               2,083,432               2,216,708
<DEPRECIATION>                                 806,302                 849,048                 897,246
<TOTAL-ASSETS>                               2,502,415               2,576,749               3,225,076
<CURRENT-LIABILITIES>                          663,800                 782,515               1,007,122
<BONDS>                                              0                       0                       0
<PREFERRED-MANDATORY>                                0                       0                       0
<PREFERRED>                                          0                       0                       0
<COMMON>                                        23,892                  23,892                  23,907
<OTHER-SE>                                   1,594,750               1,536,069               1,448,955
<TOTAL-LIABILITY-AND-EQUITY>                 2,502,415               2,576,749               3,225,076
<SALES>                                      1,231,186               1,345,221               1,765,939
<TOTAL-REVENUES>                             1,231,186               1,345,221               1,765,939
<CGS>                                          789,126                 883,086               1,044,673
<TOTAL-COSTS>                                  311,911                 352,462                 453,977
<OTHER-EXPENSES>                                (4,738)                 (1,459)                  4,052
<LOSS-PROVISION>                                     0                       0                       0
<INTEREST-EXPENSE>                                   0                       0                       0
<INCOME-PRETAX>                                134,887                 111,132                 263,237
<INCOME-TAX>                                    50,583                  41,674                  98,714
<INCOME-CONTINUING>                             84,304                  69,458                 164,523
<DISCONTINUED>                                       0                       0                       0
<EXTRAORDINARY>                                      0                       0                       0
<CHANGES>                                            0                       0                       0
<NET-INCOME>                                    84,304                  69,458                 164,523
<EPS-PRIMARY>                                     0.21                    0.17                    0.42<F1> 
<EPS-DILUTED>                                     0.20                    0.17                    0.40<F2> 
<FN>
<F1> EPS-PRIMARY amounts presented are the EPS-basic amounts calculated as 
      defined by SFAS No. 128.
<F2> EPS-DILUTED amounts presented are the EPS-diluted amounts calculated as 
      defined by SFAS No. 128.
</FN>