SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

     PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934




        Date of Report (Date of Earliest Event Reported) October 17, 2003



                        New World Restaurant Group, Inc.
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             (Exact Name of Registrant as Specified in its Charter)



Delaware                             0-27148                         13-3690261
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(State or Other                    (Commission                  (I.R.S. Employer
Jurisdiction of                    File Number)                   Identification
Incorporation)                                                              No.)






                               1687 Cole Boulevard
                             Golden, Colorado 80401
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               (Address of Principal Executive Offices) (Zip Code)



                                 (303) 568-8000
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              (Registrant's Telephone Number, Including Area Code)



- --------------------------------------------------------------------------------
         (Former Name or Former Address, If Changed Since Last Report.)


                                       1




ITEM 5. OTHER EVENTS AND REGULATION FD DISCLOSURE.

               Reference is made to the New World  Restaurant  Group,  Inc. (the
"Company")  press release  attached hereto as Exhibit 99.1, and  incorporated by
reference herein (including,  without  limitation,  the information set forth in
the  cautionary  statement  contained  in the press  release),  relating  to the
Company's post-split shares of common stock that, beginning on October 20, 2003,
will trade in the Pink Sheets under a new symbol "NWRG."

ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS.

(c)  EXHIBITS.

EXHIBIT        DESCRIPTION

99.1           Press Release issued October 17, 2003.






                                   SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                            NEW WORLD RESTAURANT GROUP, INC.




                                            BY:  /s/ PAUL J.B. MURPHY III
                                                ------------------------------
                                                Name:  Paul J.B. Murphy III
                                                Title:  Chief Executive Officer



Date:  October 20, 2003





                                                                    Exhibit 99.1



                POST-SPLIT NEW WORLD SHARE PRICE TO BE REFLECTED
               IN TRADING ON MONDAY, OCTOBER 20, UNDER NEW SYMBOL

GOLDEN, Colo.  (10/17/03)--New  World Restaurant Group, Inc. (NWCI.PK) announced
today that  beginning  on Monday,  October 20, its  post-split  shares of common
stock  will  trade in the Pink  Sheets  under a new  symbol  "NWRG."  New  World
anticipates  that the share price of its common  stock will  reflect the forward
and reverse  stock splits that were effected on September 30, 2003 in connection
with New World's equity restructuring.

New World is a  leading  company  in the quick  casual  sandwich  industry,  the
fastest growing restaurant  segment.  The company operates  locations  primarily
under the  Einstein  Bros.  and Noah's  New York  Bagels  brands  and  primarily
franchises  locations  under the  Manhattan  Bagel and  Chesapeake  Bagel Bakery
brands.  As of October 15, 2003,  the company's  retail system  consisted of 464
company-operated locations, as well as 241 franchised, and 34 licensed locations
in 33 states.  The company also operates dough  production  and coffee  roasting
facilities.

                                      *****

Certain statements in this press release constitute  forward-looking  statements
or statements which may be deemed or construed to be forward- looking statements
within the meaning of the Private Securities  Litigation Reform Act of 1995. The
words "forecast,"  "estimate," "project," "intend," "expect," "should," "would,"
"believe" and similar  expressions  and all statements  which are not historical
facts are intended to identify forward-looking statements. These forward-looking
statements involve and are subject to known and unknown risks, uncertainties and
other  factors  which  could cause the  company's  actual  results,  performance
(financial or operating),  or  achievements  to differ from the future  results,
performance  (financial or operating),  or achievements  expressed or implied by
such forward-looking  statements.  The above factors are more fully discussed in
the company's SEC filings.

                                            *****

CONTACTS: Media/Investors: Bill Parness, (732) 290-0121, or Marty Gitlin, (914)
528-7702; parnespr@optonline.net