U.S. SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 Form 10-QSB Quarterly Report Under the Securities Exchange Act of 1934 For Quarter Ended: September 30, 1997 Commission File Number: 0-25388 DETOUR MAGAZINE, INC. (Exact name of small business issuer as specified in its charter) Colorado (State or other jurisdiction of incorporation or organization) 84-1156459 (IRS Employer Identification No.) 6855 Santa Monica Boulevard Suite 400 Los Angeles, California (Address of principal executive offices) 90038 (Zip Code) (213) 469-9444 (Issuer's Telephone Number) Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days: Yes __X__ No ____. The number of shares of the registrant's only class of common stock issued and outstanding, as of September 30, 1997, was 5,000,000 shares. PART I ITEM 1. FINANCIAL STATEMENTS. The unaudited financial statements for the nine month period ended September 30, 1997, are attached hereto. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS The following discussion should be read in conjunction with the Financial Statements and notes thereto included herein. Overview Detour Magazine, Inc., f/k/a Ichi-Bon Investment Corporation (the "Company"), was incorporated under the laws of the State of Colorado on May 18, 1990. On June 6, 1997, pursuant to the terms of an Agreement and Plan of Reorganization, the Company acquired all of the issued and outstanding securities of Detour, Inc., a California corporation, in exchange for 4,500,000 "restricted" common shares of the Company. As a result, the Company was the surviving entity. As part of the terms of the aforesaid transaction, the Company amended its Articles of Incorporation, changing its name to its present name. Detour Magazine, Inc. is engaged in publishing of a monthly magazine entitled Detour, which includes advertisements and articles relating to fashion, contemporary music and entertainment and social issues. Management describes the magazine as an "urban, avant-garde" publication. It derives approximately 90% of its revenues from advertising, with the balance from circulation. The Company maintains offices in both Los Angeles and New York City. The magazine is been published monthly, with the exception of the issues for January/February and July/August, 1997, for which one issue is published. The magazine has been, in general, approximately 192 pages in length, comprised of about 60 to 70 pages of advertising, with the balance in editorial pages. This reflects the limited, but growing, advertising base which typifies new publications. The following information is intended to highlight developments in the Company's operations to present the results of operations of the Company, to identify key trends affecting the Company's businesses and to identify other factors affecting the Company's results of operations for the nine month period ended September 30, 1997. 2 Results of Operations Comparison of Results of Operations for the nine month period ended September 30, 1997 and 1996. During the nine month period ended September 30, 1997, the Company's revenues were $3,029,351, compared to revenues of $2,052,155 for the similar period in 1996, an increase of $977,196 (47.6%) from the similar period in 1996. Management believes that this increase was attributable to the increased size of the Company's magazine, which allowed for additional advertising. Further, the economic climate in the United States was relatively favorable and the Company's advertising clients tend to spend more on advertising during good economic times. During this period, costs of sales were $1,731,754, compared to $1,482,050 for the similar period in 1996, an increase of $249,704 (14.4%). This was also due primarily to the increased size of the Company's magazine, which resulted in increased printing and paper costs as a factor of such growth. During this period, however, there was a decrease in the Company's paper costs. Further, the Company did incur approximately $50,000 in professional fees over and above fees normally incurred during previous quarterly periods during the nine month period ended September 30, 1997, as a result of settlement of an outstanding litigation. General and administrative expenses were $1,724,476 for the nine months ended September 30, 1997, compared to $1,099,052 for the similar period in 1996, an increase of $625,424 (36.3%). This increase was attributable to numerous factors, including the retention of a new President, John Evans, who assumed his duties on August 1, 1997, the execution of a consulting agreement and fees payable thereon, also which took place on August 1, 1997 and increase commisions payable due to the increase advertising revenues. The Company's sales advertising staff is paid on a commission basis. As a result, the Company generated a net loss of $(536,879) for the nine month period ended September 30, 1997, compared to a net loss of $(619,371) for the nine month period ended September 30, 1996. Liquidity and Capital Resources In the nine month period ended September 30, 1997, the Company had $157,165 in cash. It also increased its accounts receivable to $351,773 from $197,534 for the similar period in 1996, an increase of $154,239 (43.8%), which management attributes to increased advertising. The Company has two outstanding notes payable, each payable to non-affiliates, including one note with an outstanding balance of $176,700, which accrues interest at the rate of 12% per annum and is due on demand. The remaining outstanding note aggregating $1,219,438 is payable to an unaffiliated entity. Relevant thereto, in 1995, a stockholder of the Company loaned the Company $932,313 which bears interest at the rate of 12% per annum and is due upon 3 demand. The obligation is secured by all of the assets of the Company. The note holder agreed to subordinate this security position relevant to the Company's accounts receivable. This stockholder subsequently assigned this Note to JCM Capital Corp. It is the intention of the Company to repay this obligation in full with the proceeds derived from the private equity Offering described herein. During the three month period ending September 30, 1997, an outstanding loan receivable from one of the Company's officers and directors was repaid in full. The Company presently factors its monthly domestic accounts receivable with Riviera Financial, Inc., Los Angeles, California ("Riviera"). The majority of factoring provided by Riviera is on a non-recourse basis. On average, the Company pays a fee to Riviera of approximately 4.5% per month. Historically, the Company factors approximately $3 million per annum in accounts receivable with Riviera. Riviera's maximum fee for factoring the Company's receivables is 9% per month, with a hold back of 11% on each invoice until receipt of funds. Therefore, Riviera is only factoring 89% of the Company's total eligible domestic advertising receivables. In addition, Riviera also acts the capacity of credit manager for the Magazine by performing credit checks, mailing invoices, making collection calls and posting receivables. It is anticipated that, provided the Company successfully sells a substantial portion of its common stock in the private offering described herein, the factoring relationship with Riviera will be terminated, as management believes that it will no longer be necessary due to sufficient cash then available to the Company. However, there are no assurances that the Company will sell a sufficient number of shares of its common stock to allow it to terminate. Management intends to undertake a plan of expansion and in order to effectuate the same, has recognized the Company's need for additional operating capital. In response thereto, in November 1997 the Company will undertake a private offering of its common stock wherein it intends to offer up to 2,350,000 shares of the Company's common stock at a price of $1.50 per share, for aggregate gross proceeds of $3,500,000. There can be no assurances that all of the Shares to be offered will be sold, or that the Company will generate sufficient interest in this offering to solve its cash shortage. Previously, the Company issued options to an overseas entity, allowing such entity to acquire up to 2,000,000 shares of the Company's common stock at an exercise price of $1.50 per share. However, options expired prior to exercise of the same as a result of a mutual decision between the subscriber and the Company, as the Company elected to proceed with the private offering instead. The Company's securities are currently not liquid. There is currently no market for the Company's securities; however, the 4 Company has recently filed an application to list its securities on the OTC Bulletin Board and is presently engaged in responding to various comments and concerns expressed by the NASD relevant thereto. While no assurances can be provided, management believes that the Company's common stock will begin trading on the Bulletin Board in the very near future. Trends Management believes that the Company will continue to operate the Company's business at a loss for the next twelve months, but is optimistic that the Company will begin generating profits from its operations beginning in the 1998 fiscal year. This will occur as a result of cost cutting measures which have been adopted by management and anticipation of increased circulation of and advertising in the Company's magazine and corresponding revenues therefrom. However, there can be no assurances that the Company will become profitable within the time parameters described herein, or at all. Inflation Although the operations of the Company are influenced by general economic conditions, the Company does not believe that inflation had a material affect on the results of operations during the nine month period ended September 30, 1997. 5 PART II. OTHER INFORMATION ITEM 1. LEGAL PROCEEDINGS - NONE ITEM 2. CHANGES IN SECURITIES - NONE ITEM 3. DEFAULTS UPON SENIOR SECURITIES - NONE ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS None ITEM 5. OTHER INFORMATION - None ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K - (a) Exhibits EX-27 Financial Data Schedule (b) Reports on Form 8-K The Registrant filed a Form 8-K on November 4, 1997, which is incorporated herein by reference as though fully set forth, reporting of an amendment to the Company's bylaws, changing the Company's fiscal year end from October 31, to December 31. This was done to provide continuity, as the Company's predecessor, Detour, Inc., had a calendar fiscal year. 6 DETOUR MAGAZINE, INC. BALANCE SHEET ASSETS (unaudited) (unaudited) (audited) 9/30/97 9/30/96 12/31/96 --------- --------- --------- CURRENT ASSETS Cash 157,165 0 0 Accounts receivable 351,773 197,534 174,079 Loan receivable-officers 0 39,181 52,241 Prepaid expenses and other current assets 31,819 46,965 36,778 --------- --------- --------- Total Current Assets 540,757 283,680 263,098 --------- --------- --------- PROPERTY AND EQUIPMENT, Net 134,501 151,335 148,885 --------- --------- --------- OTHER ASSETS Security Deposits 20,750 19,335 19,520 --------- --------- --------- Total Other Assets 20,750 19,335 19,520 --------- --------- --------- TOTAL ASSETS 696,008 454,350 431,503 ========= ========= ========= LIABILITIES AND EQUITY CURRENT LIABILITIES Cash Overdrafts 0 22,684 23,062 Accounts payable and accrued expenses 1,159,209 479,062 500,751 Unexpired subscriptions 25,664 23,178 25,664 Note payable 176,700 300,000 190,000 Due to stockholder 0 464,381 28,590 Note payable stockholders 1,030,191 932,313 932,313 Interest payable stockholders 189,247 74,605 79,247 --------- --------- --------- Total Current Liabilities 2,581,011 2,296,223 1,779,627 --------- --------- --------- 7 LIABILITIES AND EQUITY (Continued) EQUITY Common stock, $.001 par value 25,000,000 shares authorized, 5,000,000 issued and outstanding 5,000 Detour, Inc. Common stock, $.001 par value, 100,000,000 shares authorized, 9,365,760 issued and outstanding 8,445 9,366 Additional paid-in capital 855,161 155,875 855,161 Accumulated deficit (2,745,164) (2,006,193) (2,212,651) --------- --------- --------- TOTAL EQUITY (1,885,003) (1,841,873) (1,348,124) --------- --------- --------- TOTAL LIABILITIES AND EQUITY 696,008 454,350 431,503 ========= ========= ========= 8 DETOUR MAGAZINE, INC. STATEMENT OF OPERATIONS (unaudited) (unaudited) For the For the Nine Months Ended Three Months Ended 9/30/97 9/30/96 9/30/97 9/30/96 ---------- --------- --------- --------- SALES 3,029,351 2,052,155 1,009,784 684,052 COST OF SALES 1,731,754 1,482,050 577,251 494,017 --------- --------- --------- --------- GROSS PROFIT 1,297,597 570,105 432,532 190,035 SELLING, GENERAL AND ADMINISTRATIVE EXPENSES 1,724,476 1,099,052 574,825 366,351 --------- --------- --------- --------- OPERATING LOSS (426,879) (528,947) (142,293) (176,316) Interest expense (110,000) (90,424) (36,667) (30,141) --------- --------- --------- --------- NET (LOSS) (536,879) (619,371) (178,960) (206,457) ========= ========= ========= ========= NET LOSS PER SHARE (.11) (.12) (.04) (.04) ========= ========= ========= ========= 9 DETOUR MAGAZINE, INC. STATEMENT OF CASH FLOWS Nine Nine Months Months Ended Ended 9/30/97 9/30/96 --------- --------- CASH FLOWS FROM OPERATING ACTIVITIES Net (loss) (536,879) (619,371) --------- --------- Depreciation 28,684 24,820 Bad debt expense 0 3,750 Decrease (increase) in accounts receivable (177,694) 66,614 Decrease (increase) in prepaid expenses and other current assets 3,729 30,007 Increase in accounts payable and accrued expenses 658,458 65,067 Increase in unexpired subscriptions 0 7,458 Increase in interest payable, stockholder 110,000 13,926 --------- --------- TOTAL ADJUSTMENTS 623,177 211,641 --------- --------- NET CASH USED IN OPERATING ACTIVITIES 86,298 (407,730) --------- --------- CASH FLOWS USED IN INVESTING ACTIVITIES Purchase of fixed assets (14,300) (17,471) Loan to officer 52,241 (39,181) --------- --------- NET CASH USED IN INVESTING ACTIVITIES 37,941 (56,651) --------- --------- CASH FLOWS FROM FINANCING ACTIVITIES Proceeds of note payable 0 0 Principal repayments of note payable (13,300) 0 Proceeds from stockholder 0 0 Net proceeds of loan payable, stockholder 69,288 464,381 Capital contributed upon inception 0 0 Proceeds from additional paid-in capital 0 0 --------- --------- NET CASH PROVIDED BY FINANCING ACTIVITIES 55,988 464,381 --------- --------- NET DECREASE IN CASH 180,227 0 CASH - beginning (23,062) (22,684) --------- --------- CASH (OVERDRAFT) - ending 157,165 (22,684) ========= ========= 10 DETOUR MAGAZINE, INC. NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS Nine Month Period Ended September 30, 1997 1. Unaudited Interim Financial Statements The accompanying unaudited financial statements have been prepared in accordance with the instructions for Form 10-QSB and do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments, consisting only of normal recurring adjustments considered necessary for a fair presentation, have been included. Operating results for any quarter are not necessarily indicative of the results for any other quarter or for the full year. 2. Basis of Presentation Business combination On June 6, 1997, pursuant to the terms of an Agreement and Plan of Reorganization, Ichi-Bon Investment Corporation ("IBI") acquired all of the outstanding common stock of Detour, Inc. ("Old Detour") in exchange for 4,500,000 unregistered shares of IBI's common stock. As a result of the transaction, the former shareholders of Old Detour received shares representing an aggregate of 90% of IBI's outstanding common stock, resulting in a change in control of IBI. As a result of the merger, IBI was the surviving entity and Old Detour ceased to exist. Simultaneously therewith, IBI amended its articles of incorporation to reflect a change in IBI's name to "Detour Magazine, Inc." References to the "Company" or "Detour" refer to Detour Magazine, Inc. together with the predecessor company, Old Detour. The acquisition of Old Detour has been accounted for as a reverse acquisition. Under the accounting rules for a reverse acquisition, Old Detour is considered the acquiring entity. As a result, historical financial information for periods prior to the date of the transaction are those of Old Detour. Under purchase method accounting, balances and results of operations of Old Detour will be included in the accompanying financial statements from the date of the transaction, June 6, 1997. The Company recorded the assets and liabilities (excluding intangibles) at their historical cost basis which was deemed to be approximate fair market value. The reverse acquisition is treated as a non-cash transaction except to the extent of cash acquired, since all consideration given was in the form of stock. 11 Earnings per share Earnings per share have been computed based on the weighted average number of common shares outstanding. For the nine month period prior to the reverse acquisition discussed in the business combination section of Note 2 above, the number of common shares outstanding used in computing earnings per share is the number of common shares outstanding as a result of such reverse acquisition (5,000,000 shares). 3. History and Business Activity Detour was originally incorporated as Ichi-Bon Investment Corporation on May 18, 1990, under the laws of the State of Colorado. The name was changed to Detour Magazine, Inc. concurrent with the business combination described in Note 2. Prior to such business combination, Detour had not engaged in any operations or generated any revenue. Old Detour was a publisher of a nationally distributed magazine entitled "Detour" which is published monthly and contains articles and pictorial displays on fashion, music and social commentary. 12 SIGNATURES Pursuant to the requirements of Section 12 of the Securities and Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. DETOUR MAGAZINE, INC. (Registrant) Dated: November 13, 1997 By:/s/ John C. Evans John C. Evans, President 13 DETOUR MAGAZINE, INC. Exhibit Index to Quarterly Report on Form 10-QSB For the Quarter Ended September 30, 1997 EXHIBITS Page No. EX-27 Financial Data Schedule . . . . . . . . . . . . 15 14