U.S. SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 Form 10-QSB Quarterly Report Under the Securities Exchange Act of 1934 For Quarter Ended: June 30, 1997 Commission File Number: 0-25388 DETOUR MAGAZINE, INC. (Exact name of small business issuer as specified in its charter) Colorado (State or other jurisdiction of incorporation or organization) 84-1156459 (IRS Employer Identification No.) 6855 Santa Monica Boulevard Suite 400 Los Angeles, California (Address of principal executive offices) 90038 (Zip Code) (213) 469-9444 (Issuer's Telephone Number) Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days: Yes __X__ No ____. The number of shares of the registrant's only class of common stock issued and outstanding, as of June 30, 1997, was 5,000,000 shares. PART I ITEM 1. FINANCIAL STATEMENTS. The unaudited financial statements for the six month period ended June 30, 1997, are attached hereto. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS The following discussion should be read in conjunction with the unaudited financial statements and notes thereto included herein. In connection with, and because it desires to take advantage of, the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, the Company cautions readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on the behalf of the Company, whether or not in future filings with the Securities and Exchange Commission. Forward looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond the Company's control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on behalf of, the Company. The Company disclaims any obligation to update forward looking statements. Overview Detour Magazine, Inc., f/k/a Ichi-Bon Investment Corporation (the "Company"), was incorporated under the laws of the State of Colorado on May 18, 1990. On June 6, 1997, pursuant to the terms of an Agreement and Plan of Reorganization, the Company acquired all of the issued and outstanding securities of Detour, Inc., a California corporation, in exchange for 4,500,000 "restricted" common shares of the Company. As a result, the Company was the surviving entity. As part of the terms of the aforesaid transaction, the Company amended its Articles of Incorporation changing its name to its present name. Detour Magazine, Inc. is engaged in the publishing of a monthly magazine entitled Detour, which includes advertisements and articles relating to fashion, contemporary music and entertainment and social issues. Management describes the magazine as an "urban, avant-garde" publication. It derives approximately 90% of its 2 revenues from advertising, with the balance from circulation. The Company maintains offices in both Los Angeles and New York City. The magazine is published monthly, with the exception of the issues for January/February and July/August, 1997, for which one issue was published. The magazine has been, in general, approximately 192 pages in length, comprised of about 60 to 70 pages of advertising, with the balance in editorial pages. This reflects the limited, but growing, advertising base which typifies new publications. The following information is intended to highlight developments in the Company's operations to present the results of operations of the Company, to identify key trends affecting the Company's businesses and to identify other factors affecting the Company's results of operations for the six month period ended June 30, 1997. Results of Operations Comparison of Results of Operations for the six month period ended June 30, 1997 and 1996. During the six month period ended June 30, 1997, the Company's revenues were $2,019,568, compared to revenues of $1,368,104 for the similar period in 1996, an increase of $651,463 (32.3%). Management believes that this increase was attributable to additional advertising prompted by the efforts of management to increase the visability of the Company's magazine. Further, the economic climate in the United States was relatively favorable and the Company's advertising clients tend to spend more on advertising during good economic times. During this period, costs of sales were $1,154,503, compared to $988,034 for the similar period in 1996, an increase of $166,469 (14.4%). This was due primarily to the increased book size of the Company's magazine, which resulted in increased printing and paper costs as a factor of such growth. General and administrative expenses were $1,149,651 for the six months ended June 30, 1997, compared to $732,702 for the similar period in 1996, an increase of $416,949 (36.3). This increase was attributable to numerous factors, including increases in factoring costs, professional fees, promotional costs and commissions payable due to the increased advertising revenues. The Company's sales advertising staff is paid on a commission basis. As a result, the Company generated a net loss of $(357,919) for the six month period ended June 30, 1997, compared to a net loss of $(412,914) for the six month period ended June 30, 1996. Comparison of Results of Operations for the three month periods ended June 30, 1997 and 1996 During the three month period ended June 30, 1997, the Company's revenues increased significantly, as it generated 3 revenues of $1,009,784, compared to revenues of $684,052 for the similar period in 1996, an increase of $325,732 (32.2%). In the three month period ended June 30, 1997, costs of sales remained relatively constant at $577,251, compared to $494,017 for the similar period in 1996, an increase of $83,234 (14.4%). This was due primarily to the increased size of the Company's magazine, which resulted in increased printing and paper costs as a factor of such growth. During this period, however, there was a decrease in the Company's paper costs, which accounts for the increased percentage of revenues but a smaller percentage increase in costs of sales. General and administrative expenses were $574,825 for the three months ended June 30, 1997, compared to $366,351 for the similar period in 1996, an increase of $208,474 (36.3%). This increase came about due to additional commissions paid by the Company to its salespersons relating to the increased advertising. As a result, the Company generated a net loss of $(178,960) for the three month period ended June 30, 1997, compared to a net loss of $(206,457) for the three month period ended June 30, 1996. Liquidity and Capital Resources In the six month period ended June 30, 1997, the Company had $157,165 in cash. It also increased its accounts receivable to $292,542 from $220,988 for the similar period in 1996, an increase of $71,554 (24.5%), which increase management attributes to increased advertising. The Company has two outstanding notes payable, each payable to non-affiliates, including one note with an outstanding balance of $176,700 which accrues interest at the rate of 12% per annum and is due on demand. The remaining outstanding note aggregating $982,448 is payable to a shareholder. Relevant thereto, in 1995, a stockholder of the Company loaned the Company $932,313 which bears interest at the rate of 12% per annum and is due upon demand. The obligation is secured by all of the assets of the Company. The note holder agreed to subordinate this security position relevant to the Company's accounts receivable. It is the intention of the Company to repay this obligation in full with the proceeds derived from the private equity offering described herein. The Company presently factors its monthly domestic accounts receivable with Riviera Financial, Inc., Los Angeles, California ("Riviera"). The majority of factoring provided by Riviera is on a non-recourse basis. On average, the Company pays a fee to Riviera of approximately 4.5% per month. Historically, the Company factors approximately $3 million per annum in accounts receivable with Riviera. Riviera's maximum fee for factoring the Company's receivables is 9% per month, with a hold back of 11% on each invoice until receipt of funds. Therefore, Riviera is only factoring 89% of the Company's total eligible domestic advertising receivables. In addition, Riviera also acts in the capacity of credit manager for the Magazine by performing credit checks, 4 mailing invoices, making collection calls and posting receivables. It is anticipated that, provided the Company successfully sells a substantial portion of its common stock in the private offering described herein, the factoring relationship with Riviera will be terminated, as management believes that it will no longer be necessary due to sufficient cash then available to the Company. However, there are no assurances that the Company will sell a sufficient number of shares of its common stock to allow it to terminate. Management intends to undertake a plan of expansion and in order to effectuate the same, has recognized the Company's need for additional operating capital. In response thereto, in November 1997 the Company commenced a private offering of its common stock wherein it is offering up to 2,350,000 shares of the Company's common stock at a price of $1.50 per share, for aggregate gross proceeds of $3,500,000. There can be no assurances that all of the shares being offered will be sold, or that the Company will generate sufficient interest in this offering to solve its cash shortage. Previously, the Company issued options to an overseas entity, allowing such entity to acquire up to 2,000,000 shares of the Company's common stock at an exercise price of $1.50 per share. However, the options expired prior to exercise of the same as a result of a mutual decision between the subscriber and the Company, as the Company elected to proceed with the private offering instead. As of June 30, 1997, the Company's securities were not liquid, as there was no market for the Company's securities; however, subsequently, the Company filed an application to list its securities on the OTC Bulletin Board, which application was approved in December 1997. Trends Management believes that the Company will continue to operate the Company's business at a loss for the next twelve months, but is optimistic that the Company will begin generating profits from its operations beginning in the 1998 fiscal year. This will occur as a result of cost cutting measures which have been adopted by management and anticipation of increased circulation of and advertising in the Company's magazine and corresponding revenues therefrom. However, there can be no assurances that the Company will become profitable within the time parameters described herein, or at all. 5 Inflation Although the operations of the Company are influenced by general economic conditions, the Company does not believe that inflation had a material affect on the results of operations during the six month period ended June 30, 1997. PART II. OTHER INFORMATION ITEM 1. LEGAL PROCEEDINGS - NONE ITEM 2. CHANGES IN SECURITIES - NONE ITEM 3. DEFAULTS UPON SENIOR SECURITIES - NONE ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS Effective June 6, 1997, all of the Company's shareholders executed a unanimous consent authorizing the merger of the Company with Detour, Inc., a California corporation. No proxy was disseminated to the Company's shareholders and no solicitation by any of the Company's management was utilized to obtain these consents. ITEM 5. OTHER INFORMATION Effective June 6, 1997, the Company, pursuant to a definitive agreement, consummated a merger with Detour, Inc. ("Detour"), a California corporation, and acquired all of the issued and outstanding securities of Detour, issuing an aggregate of 4,500,000 shares of its "restricted" common stock to the former shareholders of Detour in exchange for all of the issued and outstanding stock of Detour. ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K - (a) Exhibits EX-27 Financial Data Schedule (b) Reports on Form 8-K The Registrant filed a Form 8-K on May 2, 1997, which is incorporated herein by reference as though fully set forth, reporting the execution of a letter of intent on April 30, 1997, with Detour, Inc. ("Detour"), a privately held California corporation, whereby the Registrant agreed in principle to acquire all of the issued and outstanding shares of Detour in exchange for issuance by the Registrant of 4,500,000 previously unissued "restricted" common stock of the Registrant. A copy of the letter of intent was annexed to the Form 8-K as an Exhibit. This transaction closed on June 6, 1997. 6 On or about June 20, 1997, the Company filed a report on Form 8-K, which is incorporated herein by reference, which report advised, among other things, of the consummation of the transaction with Detour and that, pursuant to the terms of an Agreement and Plan of Reorganization dated June 6, 1997, the Company acquired all of the issued and outstanding securities of Detour and the issuance of 4,500,000 shares of its "restricted" common stock to the former shareholders of Detour in exchange for all of the issued and outstanding stock of Detour. Detour did not survive the transaction. The Company also changed its name to "Detour Magazine, Inc." A copy of the Agreement and Plan of Reorganization was annexed to the Form 8-K as an Exhibit. 7 DETOUR MAGAZINE, INC. BALANCE SHEET ASSETS (unaudited) (unaudited) (audited) 6/30/97 6/30/96 12/31/96 --------- --------- --------- CURRENT ASSETS Cash 97,089 0 0 Accounts receivable 292,542 220,988 174,079 Loan receivable-officers 0 26,121 52,241 Prepaid expenses and other current assets 21,395 56,968 36,778 --------- --------- --------- Total Current Assets 411,026 304,077 263,098 --------- --------- --------- PROPERTY AND EQUIPMENT, Net 139,296 153,785 148,885 --------- --------- --------- OTHER ASSETS Security Deposits 20,750 19,335 19,520 --------- --------- --------- Total Other Assets 20,750 19,335 19,520 --------- --------- --------- TOTAL ASSETS 571,072 477,197 431,503 ========= ========= ========= LIABILITIES AND EQUITY CURRENT LIABILITIES Cash Overdrafts 0 22,873 23,062 Accounts payable and accrued expenses 939,723 457,374 500,751 Unexpired subscriptions 25,664 20,692 25,664 Note payable 176,700 300,000 190,000 Due to stockholder 0 309,399 28,590 Note payable stockholders 982,448 932,313 932,313 Interest payable stockholders 152,580 69,963 79,247 --------- --------- --------- Total Current Liabilities 2,277,115 2,112,614 1,779,627 EQUITY Common stock 9,366 8,445 9,366 Additional paid-in capital 855,161 155,875 855,161 Accumulated deficit (2,570,570) (1,799,737) (2,212,651) --------- --------- --------- TOTAL EQUITY (1,706,043) (1,635,417) (1,348,124) --------- --------- --------- TOTAL LIABILITIES AND EQUITY 571,072 477,197 431,503 ========= ========= ========= 8 DETOUR MAGAZINE, INC. INCOME STATEMENT (unaudited) (unaudited) For the For the Six Months Ended Three Months Ended 6/30/97 6/30/96 6/30/97 6/30/96 ---------- --------- --------- --------- SALES 2,019,568 1,368,104 1,009,784 684,052 COST OF SALES 1,154,503 988,034 577,251 494,017 --------- --------- --------- --------- GROSS PROFIT 865,065 380,070 432,532 190,035 SELLING, GENERAL AND ADMINISTRATIVE EXPENSES 1,149,651 732,702 574,825 366,351 --------- --------- --------- --------- OPERATING LOSS (284,586) (352,632) (142,293) (176,316) Interest expense (73,333) (60,283) (36,667) (30,141) --------- --------- --------- --------- NET INCOME (357,919) (412,914) (178,960) (206,457) ========= ========= ========= ========= 9 DETOUR MAGAZINE, INC. STATEMENT OF CASH FLOWS Six Six Months Months Ended Ended 6/30/97 6/30/96 --------- --------- CASH FLOWS FROM OPERATING ACTIVITIES Net income (loss) (357,919) (412,914) --------- --------- Depreciation 19,123 16,547 Bad debt expense 0 2,500 Decrease (increase) in accounts receivable (118,463) 44,409 Decrease (increase) in prepaid expenses and other current assets 14,153 20,005 Increase in accounts payable and accrued expenses 438,972 43,378 Increase in unexpired subscriptions 0 4,972 Increase in interest payable, stockholder 73,333 9,284 --------- --------- TOTAL ADJUSTMENTS 427,118 141,094 --------- --------- NET CASH USED IN OPERATING ACTIVITIES 69,199 (271,820) --------- --------- CASH FLOWS USED IN INVESTING ACTIVITIES Purchase of fixed assets (9,534) (11,647) Loan to officer 52,241 (26,121) --------- --------- NET CASH USED IN INVESTING ACTIVITIES 42,707 (37,768) --------- --------- CASH FLOWS FROM FINANCING ACTIVITIES Proceeds of note payable 0 0 Principal repayments of note payable (13,300) 0 Proceeds from stockholder 0 0 Net proceeds of loan payable, stockholder 21,545 0 Capital contributed upon inception 0 0 Proceeds from additional paid-in capital 0 309,399 --------- --------- NET CASH PROVIDED BY FINANCING ACTIVITIES 8,245 309,399 --------- --------- NET DECREASE IN CASH 120,151 (189) CASH - beginning (23,062) (22,684) --------- --------- CASH (OVERDRAFT) - ending 97,089 (22,873) ========= ========= 10 DETOUR INC. DETOUR MAGAZINE SCHEDULE OF COST OF SALES (Unaudited) For the For the Six Months Ended Three Months Ended 6/30/97 6/30/96 6/30/97 6/30/96 --------- --------- --------- --------- Paper printing and binding 872,531 733,655 436,265 366,828 Production salaries 132,000 131,250 66,000 65,625 Fashion/photo 95,151 83,035 47,576 41,517 Editorial 53,972 38,300 26,986 19,150 Art 849 955 424 478 Miscellaneous 0 840 0 420 --------- --------- --------- --------- TOTAL COST OF SALES 1,154,503 988,034 577,251 494,017 ========= ========= ========= ========= 11 DETOUR INC. DETOUR MAGAZINE SCHEDULE OF SELLING GENERAL AND ADMINISTRATIVE EXPENSES (Unaudited) For the For the Six Months Ended Three Months Ended 6/30/97 6/30/96 6/30/97 6/30/96 --------- --------- --------- --------- Salaries - officers 68,149 60,000 34,074 30,000 Salaries - other 132,288 116,631 66,144 58,316 Payroll taxes 42,093 28,835 21,047 14,417 Travel 61,187 50,783 30,594 25,392 Entertainment 15,030 1,717 7,515 858 Auto leases and expenses 17,745 11,397 8,872 5,698 Bank charges 1,455 2,914 728 1,457 Bad debt expenses 0 12,402 0 6,201 Contributions 4,500 233 2,250 116 Commissions 169,353 72,351 84,677 36,175 Computer supplies 2,928 1,708 1,464 854 Delivery 19,435 19,917 9,717 9,958 Depreciation 19,123 16,547 9,561 8,273 Dues and subscriptions 3,059 4,731 1,529 2,365 Equipment rental 3,225 2,830 1,612 1,415 Insurance 42,085 33,307 21,043 16,654 Miscellaneous 11,443 2,967 5,721 1,483 Moving expense 0 0 0 0 Office 60,110 36,435 30,055 18,217 Postage 39,815 28,273 19,908 14,137 Factoring fee 159,879 17,463 79,940 8,732 Professional fees 111,835 72,257 55,917 36,129 Subscription processing 10,218 11,419 5,109 5,710 Promotion 50,573 30,111 25,286 15,055 Rent 50,298 48,834 25,149 24,417 Telephone 45,973 42,536 22,986 21,268 Utilities 7,853 6,111 3,926 3,056 --------- --------- --------- --------- TOTAL SELLING GENERAL AND ADMINISTRATIVE EXPENSES 1,149,651 732,702 574,825 366,351 ========= ========= ========= ========= 12 DETOUR MAGAZINE, INC. NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS Six Month Period Ended June 30, 1997 1. Unaudited Interim Financial Statements The accompanying unaudited financial statements have been prepared in accordance with the instructions for Form 10-QSB and do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments, consisting only of normal recurring adjustments considered necessary for a fair presentation, have been included. Operating results for any quarter are not necessarily indicative of the results for any other quarter or for the full year. 2. Basis of Presentation Business combination On June 6, 1997, pursuant to the terms of an Agreement and Plan of Reorganization, Ichi-Bon Investment Corporation ("IBI") acquired all of the outstanding common stock of Detour, Inc. ("Old Detour") in exchange for 4,500,000 unregistered shares of IBI's common stock. As a result of the transaction, the former shareholders of Old Detour received shares representing an aggregate of 90% of IBI's outstanding common stock, resulting in a change in control of IBI. As a result of the merger, IBI was the surviving entity and Old Detour ceased to exist. Simultaneously therewith, IBI amended its articles of incorporation to reflect a change in IBI's name to "Detour Magazine, Inc." References to the "Company" or "Detour" refer to Detour Magazine, Inc. together with the predecessor company, Old Detour. The acquisition of Old Detour has been accounted for as a reverse acquisition. Under the accounting rules for a reverse acquisition, Old Detour is considered the acquiring entity. As a result, historical financial information for periods prior to the date of the transaction are those of Old Detour. Under purchase method accounting, balances and results of operations of Old Detour will be included in the accompanying financial statements from the date of the transaction, June 6, 1997. The Company recorded the assets and liabilities (excluding intangibles) at their historical cost basis which was deemed to be approximate fair market value. The reverse acquisition is treated as a non-cash transaction except to the extent of cash acquired, since all consideration given was in the form of stock. 13 Earnings per share Earnings per share have been computed based on the weighted average number of common shares outstanding. For the six month period prior to the reverse acquisition discussed in the business combination section of Note 2 above, the number of common shares outstanding used in computing earnings per share is the number of common shares outstanding as a result of such reverse acquisition (5,000,000 shares). 3. History and Business Activity Detour was originally incorporated as Ichi-Bon Investment Corporation on May 18, 1990, under the laws of the State of Colorado. The name was changed to Detour Magazine, Inc. concurrent with the business combination described in Note 2. Prior to such business combination, Detour had not engaged in any operations or generated any revenue. Old Detour was a publisher of a nationally distributed magazine entitled "Detour" which is published monthly and contains articles and pictorial displays on fashion, music and social commentary. 4. Subsequent Events In December 1997 the Company undertook a forward split of its issued and outstanding common stock, wherein two shares of common stock were issued in exchange for each share then issued and outstanding. All references in this report to the Company's issued and outstanding common stock are presented on a pre-forward split basis, in order to allow the reader to avail himself of a better understanding of the Company and its capitalization for the period represented by this report. 14 SIGNATURES Pursuant to the requirements of Section 12 of the Securities and Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. DETOUR MAGAZINE, INC. (Registrant) Dated: February 10, 1998 By:/s/ John C. Evans John C. Evans, President 15 DETOUR MAGAZINE, INC. Exhibit Index to Quarterly Report on Form 10-QSB For the Quarter Ended June 30, 1997 EXHIBITS Page No. EX-27 Financial Data Schedule 17 16