U.S. SECURITIES AND EXCHANGE COMMISSION
                      WASHINGTON, D.C. 20549


                            Form 10-QSB

                       Quarterly Report Under
                  the Securities Exchange Act of 1934

                   For Quarter Ended:  March 31, 1998

                    Commission File Number:  0-25388



                         DETOUR MAGAZINE, INC.
  (Exact name of small business issuer as specified in its charter)



                               Colorado
    (State or other jurisdiction of incorporation or organization)

                              84-1156459
                  (IRS Employer Identification No.)

                     6855 Santa Monica Boulevard
                              Suite 400
                       Los Angeles, California
               (Address of principal executive offices)

                                90038
                              (Zip Code)

                           (213) 469-9444
                     (Issuer's Telephone Number)


Check whether the issuer (1) filed all reports required to be filed
by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the past 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days:   Yes
__X__   No ____.

The number of shares of the registrant's only class of common stock
issued and outstanding, as of March 31, 1998, was 11,293,336
shares.





                               PART I


ITEM 1.   FINANCIAL STATEMENTS.

     The unaudited financial statements for the three month period
ended March 31, 1998, are attached hereto.

ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
          CONDITION AND RESULTS OF OPERATIONS

     The following discussion should be read in conjunction with
the Company's unaudited financial statements and notes thereto
included herein.  In connection with, and because it desires to
take advantage of, the "safe harbor" provisions of the Private
Securities Litigation Reform Act of 1995, the Company cautions
readers regarding certain forward looking statements in the
following discussion and elsewhere in this report and in any other
statement made by, or on the behalf of the Company, whether or not
in future filings with the Securities and Exchange Commission. 
Forward looking statements are statements not based on historical
information and which relate to future operations, strategies,
financial results or other developments.  Forward looking
statements are necessarily based upon estimates and assumptions
that are inherently subject to significant business, economic and
competitive uncertainties and contingencies, many of which are
beyond the Company's control and many of which, with respect to
future business decisions, are subject to change.  These
uncertainties and contingencies can affect actual results and could
cause actual results to differ materially from those expressed in
any forward looking statements made by, or on behalf of, the
Company.  The Company disclaims any obligation to update forward
looking statements.

Overview

     Detour Magazine, Inc., f/k/a Ichi-Bon Investment Corporation
(the "Company"), was incorporated under the laws of the State of
Colorado on May 18, 1990.  On June 6, 1997, pursuant to the terms
of an Agreement and Plan of Reorganization, the Company acquired
all of the issued and outstanding securities of Detour, Inc., a
California corporation, in exchange for 4,500,000 "restricted"
common shares of the Company.  As a result, the Company was the
surviving entity.  As part of the terms of the aforesaid
transaction, the Company amended its Articles of Incorporation,
changing its name to its present name.

     Detour Magazine, Inc. is engaged in publishing of a monthly
magazine entitled Detour, which includes advertisements and
articles relating to fashion, contemporary music and entertainment
and social issues.  Management describes the magazine as an "urban,
avant-garde" publication.  It derives approximately 72% of its

                                2


revenues from advertising, with the balance from circulation.  The
Company maintains offices in both Los Angeles and New York City.  

     The magazine is being published monthly, with the exception of
the issues for January/February and July/August, for which one
issue is published.  The magazine has been, in general,
approximately 192 pages in length, comprised of about 60 to 70
pages of advertising, with the balance in editorial pages.  This
reflects the limited, but growing, advertising base which typifies
new publications. 

     The following information is intended to highlight
developments in the Company's operations to present the results of
operations of the Company, to identify key trends affecting the
Company's businesses and to identify other factors affecting the
Company's results of operations for the three month periods ended
March 31, 1998 and 1997.

Results of Operations

     Comparison of Results of Operations for the Three Month
Periods Ended March 31, 1998 and 1997

     During the three month period ended March 31, 1998, the
Company's revenues increased significantly, as it generated
revenues of $1,410,867, compared to revenues of $1,009,784 for the
similar period in 1997, an increase of $401,083 (39.7%).  In the
three month period ended March 31, 1998, costs of sales also rose
38.3%, to $798,238, compared to $577,251 for the similar period in
1997, an increase of $220,987.  This was due primarily to the
increase in print orders of the Company's magazine (number of
copies printed), caused by management's efforts to expand
circulation, which resulted in increased printing and paper costs
as a factor of such expansion.  Selling, general and administrative
expenses were $1,101,671 for the three months ended March 31, 1998,
compared to $574,825 for the similar period in 1997, an increase of
$526,846 (91.7%).  This increase came about due to increased
circulation expense (subscription and newsstand promotions) caused
by management's efforts to expand circulation, as well as an
increase in salaries due to the appointment of new management to
supplement prior existing management.  Management believes that its
efforts to increase circulation of the Company's magazine is
beginning to show signs of success, based upon numerous factors,
including the fact that prior to the three month period ended March
31, 1998, approximately 90% of the Company's revenues were
generated from advertising.  In the three month period ended March
31, 1998, revenues continued to increase, but advertising accounted
for only 72% of such revenue.  While there can be no assurances,
management believes that the Company's revenues should continue to
increase over the foreseeable future as a result of these efforts.

                                3



     Interest expense rose as a result of the Company's need to
borrow additional working capital from affiliates, from $36,667 in
the three month period ended March 31, 1997, to $45,387 for the
three month period ended March 31, 1998, an increase of $8,720
(23.9%).  See "Liquidity and Capital Resources" below.  As a
result, the Company generated a net loss of $(534,429) for the
three month period ended March 31, 1998, compared to a net loss of
$(178,959) for the three month period ended March 31, 1997.  It is
anticipated that the Company will continue to incur operating
losses in the foreseeable future, until such time as the Company is
able to put new magazine acquisitions in place.  There can be no
assurances that the Company will successfully consummate new
acquisitions, or, if so accomplished, that the new magazines will
allow the Company to generate profits from operations in the
future.

Liquidity and Capital Resources

     At the end of the three month period ended March 31, 1998, the
Company had $14,550 in cash and cash equivalents.  It also
increased its accounts receivable to $948,310 from $399,580 during
the three months beginning January 1, 1998, an increase of $548,730
(137.3%), which management attributes to subscription receivables,
as well as a conversion by the Company from 4th class postage to
2nd class postage.  As a result in this latter change, the Company
is anticipating receiving a significant refund from the US Postal
Service.  

     The Company has outstanding notes payable to non-affiliates in
the aggregate amount of $502,000, including the following:

     (i) A note in the principal amount of $190,000, which is due
upon demand and bears interest at the rate of 18%, payable
quarterly.  This note is personally guaranteed by Ed Stein, an
officer, director and principal shareholder of the Company.

     (ii) A note in the principal amount of $122,000, which bears
interest at the rate of 8% per annum.  All principal and interest
on this note was due January 22, 1998, but the due date was
extended by mutual agreement until June 30, 1998.  This note is
also personally guaranteed by Mr. Stein.

     (iii) Notes with an outstanding balance of $60,000, which
accrues interest at the prime rate, plus 2%.  In May, 1998, the
Company repaid $45,000 of this obligation.  Principal and interest
on this note is due in one remaining installment of $15,000, which
was due on March 15, 1998.  This payment was not made when due;
however, the Company has a $30,000 credit with the note holder and
management and the note holder are presently involved in
negotiations relating to the balances due and applicable payment
dates thereon.

                                4


     (iv) Two new notes which arose as part of the acquisition
consummated by the Company during the three month period ended
March 31, 1998 of Milton Magazine, including one note with an
outstanding principal balance of $105,000, which accrues interest
at prime rate plus 2% and which is to be repaid over a two year
period, with principal and interest payments escalating over the
life of the note, beginning with monthly payments of $3,164 and
escalating to $6,125 and a second note in the principal amount of
$25,000, which accrues no interest and is payable in monthly
payments of $5,000, which commenced in May 1998.

     The remaining outstanding note payable to an unaffiliated
party in the principal amount of $932,313 arose out of a loan
originally due to an affiliated party.  Relevant thereto, in 1995,
Mr. Stein loaned the Company $932,313 which bears interest at the
rate of 12% per annum and is due upon demand.  The obligation is
secured by all of the assets of the Company.  The note holder
agreed to subordinate this security position relevant to the
Company's accounts receivable factoring arrangement.  This
stockholder subsequently assigned this Note to JCM Capital Corp.
("JCM").  It is the intention of the Company to repay a portion of
this obligation with some of the proceeds derived from the
Company's initial private equity offering described hereinbelow,
which closed in May 1998.  The balance is proposed to be repaid
from subsequent fund raising activities which the Company
anticipated undertaking in the near future.  However, there can be
no assurances that the Company will raise a sufficient amount of
funds to enable it to repay this obligation, as well as to
implement the Company's business plan described in prior reports
filed with the Securities and Exchange Commission.

     Mr. Stein has also loaned the Company the principal sum of
$609,976, which loan bears interest at the rate of 12% per annum,
calculated on the average monthly outstanding balance and which is
due upon demand.  Applicable thereto, Mr. Stein has provided the
Company with a letter advising that he will abstain from demanding
any repayment on this obligation at least through December 31,
1998.

     The Company presently factors its monthly domestic accounts
receivable with Riviera Financial, Inc., Los Angeles, California
("Riviera").  The majority of factoring provided by Riviera is on
a non-recourse basis.  On average, the Company pays a fee to
Riviera of approximately 4.5% per month.  Historically, the Company
factors approximately $3 million per annum in accounts receivable
with Riviera.  Riviera's maximum fee for factoring the Company's
receivables is 9% per month, with a hold back of 11% on each
invoice until receipt of funds.  Therefore, Riviera is only
factoring 89% of the Company's total eligible domestic advertising
receivables.  In addition, Riviera also acts in the capacity of
credit manager for the Magazine by performing credit checks,
mailing invoices, making collection calls and posting receivables. 

                                5


It is anticipated that, provided the Company successfully raises
additional capital in the near future, of which there can be no
assurance, the factoring relationship with Riviera will be
terminated, as management believes that it will no longer be
necessary due to sufficient cash then available to the Company.

     Management has undertaken a plan of expansion and in order to
effectuate the same, has recognized the Company's need for
additional operating capital.  In response thereto, in November
1997 the Company commenced a private offering of its common stock
wherein it is offered up to 4,700,000 shares of the Company's
common stock (post forward split) at a price of $.75 per share, for
aggregate gross proceeds of up to $3,525,000.  As of the date of
this report, this offering has closed with the Company receiving
gross proceeds of $913,000 from the sale of 1,217,333 common
shares.  In management's view, the funds generated from this
offering have not been sufficient to meet the Company's needs for
additional working capital in order to allow the Company to fully
implement its expanded business plan.  Numerous scenarios are
presently being explored by management, including discussions with
investment banking firms who have expressed an interest in working
with the Company to raise additional equity capital.  However, as
of the date of this report, no definitive arrangements have been
made between the Company and any third party wherein such third
party has agreed to raise additional capital for the Company and,
while management is optimistic that it will be successful in this
regard, there are no assurances that any additional funds will be
raised.  Failure of the Company to raise additional funds, either
debt or equity, will have a significant negative impact on the
Company's ability to generate profitable operations.

Trends

     Management believes that the Company will continue to operate
the Company's business at a loss for the foreseeable future, but is
optimistic that the Company will begin generating profits from its
operations beginning in the year 2000, and possibly earlier if
sufficient working capital discussed in Liquidity and Capital
Resources, above, is raised.  This will occur as a result of
increased circulation of Detour Magazine and new acquisitions of
existing unaffiliated magazines, of which there can be no
assurance.  The new magazine acquisitions will allow the current
management team to spread its cost over the new titles.  The
current back office structure can add two to three additional
magazines without adding any additional personnel.  However, there
can be no assurances that the Company will become profitable within
the time parameters described herein, or at all.

Inflation

     Although the operations of the Company are influenced by
general economic conditions, the Company does not believe that

                                6


inflation had a material affect on the results of operations during
the three month period ended March 31, 1998.

Year 2000 Disclosure

     Many existing computer programs use only two digits to
identify a year in the date field.  These programs were designed
and developed without considering the impact of the upcoming change
in the century.  If not corrected, many computer applications could
fail or create erroneous results by or at the Year 2000.  As a
result, many companies will be required to undertake major projects
to address the Year 2000 issue.  The Company presently owns
approximately $80,000 worth of computers.  It utilizes outside
contractors for the bulk of its computer work.  These consultants
have advised the Company that they have made all necessary
revisions to their software to avoid any potential problems arising
in the year 2000.  Relevant to the Company's computers, management
is in the process of retaining outside computer consultants to
assist the Company in insuring that its computers will not fail in
2000.  However, as of the date of this report, the Company does not
have available a definitive cost applicable to any service to be
undertaken on its computer software to avoid any problems in this
regard.  While no assurances can be provided, management believes
that such cost will not be material to the Company.


                                7


                   PART II.  OTHER INFORMATION

ITEM 1.   LEGAL PROCEEDINGS - NONE

ITEM 2.   CHANGES IN SECURITIES - NONE

ITEM 3.   DEFAULTS UPON SENIOR SECURITIES - NONE

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS 

          None

ITEM 5.   OTHER INFORMATION - None

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K -

          (a)  Exhibits

               EX-27     Financial Data Schedule

          (b)  Reports on Form 8-K

               None.

                                8



                      DETOUR MAGAZINE, INC.

                     CONDENSED BALANCE SHEET


                                              (unaudited)  (audited)
                                             For the Three  For the
                                             Month Period  Fiscal Year
                                                 Ended       Ended
                                               March 31,  December 31,
                                                  1998        1997
                                              ----------   ----------
                                                     
ASSETS:

CURRENT ASSETS
  Cash                                        $   14,550   $   11,089
  Accounts receivable                            948,310      399,580
  Loan receivable-officers                             0            0
  Prepaid expenses and 
    other current assets                         492,312       61,079
                                              ----------   ----------
    Total Current Assets                       1,455,172      471,748
                                              ----------   ----------

PROPERTY AND EQUIPMENT, Net                      139,504      132,591
                                              ----------   ----------

OTHER ASSETS
  Other                                          100,000            0
  Security Deposits                               13,750       13,750
                                              ----------   ----------
    Total Other Assets                           113,750       13,750
                                              ----------   ----------

    TOTAL ASSETS                              $1,708,426   $  618,089
                                              ==========   ==========

LIABILITIES AND EQUITY:

CURRENT LIABILITIES
  Accounts payable and 
    accrued expenses                          $1,352,540   $  929,394
  Unexpired subscriptions                        525,290      192,057
  Note payable                                   502,000      372,000
  Note payable stockholders                      932,313      932,313
  Interest payable stockholders                  236,048      208,960
                                              ----------   ----------
    Total Current Liabilities                  3,548,191    2,634,724
                                              ----------   ---------- 
OTHER LIABILITIES
  Due to stockholder                             609,976      609,976
  Interest payable                                53,170       34,871
                                              ----------   ----------
    Total Other Liabilities                      663,146      644,847
                                              ----------   ----------
    Total Liabilities                          4,211,337    3,279,571
                                              ----------   ----------

                                       9


                                              (unaudited)  (audited)
                                             For the Three  For the
                                             Month Period  Fiscal Year
                                                 Ended       Ended
                                               March 31,  December 31,
                                                  1998        1997
                                              ----------   ----------
EQUITY
  Common stock                                    11,293       10,369
  Additional paid-in capital                   1,727,144    1,035,068
  Accumulated deficit                         (4,241,348)  (3,706,919)
                                              ----------   ----------
    TOTAL EQUITY                              (2,502,911)  (2,661,482)
                                              ----------   ----------
    TOTAL LIABILITIES
      AND EQUITY                              $1,708,426   $  618,089
                                              ==========   ==========




                                      10



                      DETOUR MAGAZINE, INC.

            UNAUDITED CONDENSED STATEMENT OF OPERATIONS



                              For the Three Months Ended March 31,
                           -----------------------------------------
                                   1998                  1997 
                           -------------------   -------------------
                                           
SALES                      $         1,410,867   $         1,009,784

COST OF SALES                          798,238               577,251
                           -------------------   -------------------

    GROSS PROFIT                       612,629               432,533

SELLING, GENERAL AND
  ADMINISTRATIVE EXPENSES            1,101,671               574,825
                           -------------------   -------------------

    OPERATING LOSS                    (489,042)             (142,292)

    Interest expense                   (45,387)              (36,667)
                           -------------------   -------------------

    NET LOSS               $          (534,429)  $          (178,959)
                           ===================   ===================

LOSS PER SHARE OF
  COMMON STOCK             $             (0.05)  $             (0.02)
                           ===================   ===================



                                      11



                      DETOUR MAGAZINE, INC.

           UNAUDITED CONDENSED STATEMENT OF CASH FLOWS


                                            For the Three Months
                                               Ended March 31,
                                           ---------------------
                                             1998         1997 
                                           ---------   ---------
                                                 
CASH FLOWS FROM OPERATING ACTIVITIES
  Net (loss)                               $(534,429)  $(178,959)
                                           ---------   ---------
                                    
    Depreciation                               9,700       9,561
    Increase in accounts receivable         (548,730)    (66,222)
    Decrease (increase) in prepaid
      expenses and other current assets     (333,233)     14,153
    Increase in accounts payable
      and accrued expenses                   423,146     245,629
    Increase in unexpired subscriptions      333,233           0
    Increase in interest payable,
      stockholder                             45,387      36,666
                                           ---------   ---------
      TOTAL ADJUSTMENTS                      (70,497)    239,787
                                           ---------   ---------
      NET CASH (USED IN) PROVIDED BY
        OPERATING ACTIVITIES                (604,926)     60,828
                                           ---------   ---------

CASH FLOWS USED IN INVESTING ACTIVITIES
  Purchase of fixed assets                   (16,613)     (6,176)
  Purchase of assets                        (198,000)          0
                                           ---------   ---------
      NET CASH USED IN 
        INVESTING ACTIVITIES                (214,613)     (6,176)
                                           ---------   ---------

CASH FLOWS FROM FINANCING ACTIVITIES
  Increase in note payable                   130,000           0
  Proceeds from stockholder                        0     (28,590)
  Proceeds from issuance of stock            693,000           0
                                           ---------   ---------
      NET CASH PROVIDED BY FINANCING
        ACTIVITIES                           823,000     (28,590)
                                           ---------   ---------

      NET INCREASE IN CASH                     3,461      26,062

      CASH - beginning                        11,089     (23,062)
                                           ---------   ---------
      CASH - ending                        $  14,550   $   3,000 
                                           =========   =========



                                      12


                                DETOUR MAGAZINE, INC.

                 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

                       Three Month Period Ended March 31, 1998

1.   Unaudited Interim Financial Statements

     The accompanying unaudited financial statements have been
     prepared in accordance with the instructions for Form 10-QSB
     and do not include all of the information and footnotes
     required by generally accepted accounting principles for
     complete financial statements.  In the opinion of management,
     all adjustments, consisting only of normal recurring
     adjustments considered necessary for a fair presentation,
     have been included.  Operating results for any quarter are
     not necessarily indicative of the results for any other
     quarter or for the full year.

2.   Basis of Presentation

          Business combination

     On June 6, 1997, pursuant to the terms of an Agreement and
     Plan of Reorganization, Ichi-Bon Investment Corporation
     ("IBI") acquired all of the outstanding common stock of
     Detour, Inc. ("Old Detour") in exchange for 4,500,000
     unregistered shares of IBI's common stock.  As a result
     of the transaction, the former shareholders of Old Detour
     received shares representing an aggregate of 90% of IBI's
     outstanding common stock, resulting in a change in control of
     IBI.  As a result of the merger, IBI was the surviving entity
     and Old Detour ceased to exist.  Simultaneously therewith,
     IBI amended its articles of incorporation to reflect a change
     in IBI's name to "Detour Magazine, Inc."  References to the 
     "Company" or "Detour" refer to Detour Magazine, Inc. together
     with the predecessor company, Old Detour.

     The acquisition of Old Detour has been accounted for as a
     reverse acquisition.  Under the accounting rules for a reverse
     acquisition, Old Detour is considered the acquiring entity. 
     As a result, historical financial information for periods
     prior to the date of the transaction are those of Old Detour.
     Under purchase method accounting, balances and results of
     operations of Old Detour will be included in the accompanying
     financial statements from the date of the transaction, June 6,
     1997.  The Company recorded the assets and liabilities
     (excluding intangibles) at their historical cost basis which
     was deemed to be approximate fair market value.  The reverse
     acquisition is treated as a non-cash transaction except to the
     extent of cash acquired, since all consideration given was in
     the form of stock.

          Earnings per share

     Earnings per share have been computed based on the weighted
     average number of common shares outstanding.  For the nine
     month period prior to the reverse acquisition discussed in 
     the business combination section of Note 2 above, the number
     of common shares outstanding used in computing earnings per
     share is the number of common shares outstanding as a result 
     of such reverse acquisition (5,000,000 shares).

                                      13


3.   History and Business Activity

     Detour was originally incorporated as Ichi-Bon Investment
     Corporation on May 18, 1990, under the laws of the State of
     Colorado.  The name was changed to Detour Magazine, Inc.
     concurrent with the business combination described in Note 2.
     Prior to such business combination, Detour had not engaged in
     any operations or generated any revenue.

     Old Detour was a publisher of a nationally distributed 
     magazine entitled "Detour" which is published monthly and
     contains articles and pictorial displays on fashion, music
     and social commentary.



                                      14


                           SIGNATURES


     Pursuant to the requirements of Section 12 of the Securities
and Exchange Act of 1934, the Registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto
duly authorized.

                              DETOUR MAGAZINE, INC.
                              (Registrant)

                              Dated:  May 22, 1998


                              By:  s/Barry Ross
                                 --------------------------------
                                 Barry Ross, Secretary            
                    

                                      

                               15


                      DETOUR MAGAZINE, INC.

         Exhibit Index to Quarterly Report on Form 10-QSB
               For the Quarter Ended March 31, 1998

EXHIBITS                                                 Page No.

  EX-27     Financial Data Schedule . . . . . . . . . . . . . 17



                               16