SECURITIES AND EXCHANGE COMMISSION

                              WASHINGTON, DC 20549

                                   FORM 12b-25

                         Commission File Number O-25030
                                     -------

                           NOTIFICATION OF LATE FILING

(Check One): |_| Form 10-KSB |_|Form 11-K |_|Form 20-F |X|Form 10-QSB
             |_|Form N-SAR
             For Period Ending:    December 31, 1999

|_| Transition Report on Form 10-K |_|Transition Report on Form 10-Q
|_|Transition Report on Form 20-F  |_|Transition Report on Form N-SAR
|_|Transition Report on Form 11-K

                  For the Transition Period Ended:

     Read the attached  instruction sheet before preparing form. Please print or
type.

         Nothing in this form shall be  construed  to imply that the  Commission
         has verified any  information  contained  herein.  If the  notification
         relates to a portion of the filing checked above,  identify the item(s)
         to which the notification relates:

                                     Part I

                             Registrant Information

Full name of registrant   Play Co. Toys & Entertainment Corp.
                        -------------------------------------
Former name if applicable

Address of principal executive office (Street and number)
   550 Rancheros Drive

City, State and Zip Code   San Marcos, California 92069

                         Part II. Rule 12b-25(b) and (c)

         If the subject report could not be filed without unreasonable effort or
expense  and  the  registrant  seeks  relief  pursuant  to Rule  12b-25(b),  the
following should be completed. (Check box if appropriate.)

|X|            (a)   The reasons  described in reasonable  detail in Part III of
                     this form  could  not be  eliminated  without  unreasonable
                     effort or expense;

|X|            (b)   The subject annual report,  semi-annual report,  transition
                     report on Form 10-K,  20-F,  11-K or Form N-SAR, or portion
                     thereof  will be filed on or before the 15th  calendar  day
                     following the prescribed due
                     date; or the subject  quarterly report on transition report
                     on Form 10-Q, or portion thereof will be filed on or before
                     the fifth  calendar day following the  prescribed due date;
                     and

|X             (c) The accountant's  statement or other exhibit required by Rule
                   12b-25(c) has been attached is applicable.



                               Part III. Narrative

         State below in reasonable detail the reasons why Form 10-K, 11-K, 20-F,
10-Q,  N-SAR or the transition  report portion thereof could not be filed within
the prescribed time period. (Attached extra sheets if needed.)

         The Company has been unable to meet the filing  deadline  for its third
quarter  10-QSB for two reasons.  First among the reasons is the  difficulty the
Company has faced in compiling and translating  financial  information  from its
German and internet  operations.  Moreover,  more  recently,  management's  time
necessarily  has been  devoted  to  preparing  for the  annual toy fair at which
management must meet with  significant  vendors to discuss and implement  future
credit and supply arrangements.

                           Part IV. Other Information

     (1) Name and  telephone  number  of  person  to  contact  in regard to this
notification



                                                                   
Marie Cocchiaro, Esq., Millennium Ventures Law Group, General Counsel (925) 934-9531
(Name)                                                                (Area Code) (Telephone Number)


     (2) Have all other periodic  reports  required under Section 13 or 15(d) of
the Securities  Exchange Act of 1934 or Section 30 of the Investment Company Act
of 1940  during the  preceding  12 months or for such  shorter  period  that the
registrant was required to file such report(s) been filed?  If the answer is no,
identify report(s).

                                                                   |X|Yes |_| No

     (3) Is it anticipated that any significant  change in results of operations
from the corresponding  period for the last fiscal year will be reflected by the
earnings statements to be included in the subject report or portion thereof?

                                                                   |X|Yes |_| No

     If so: attach an explanation of the anticipated  change,  both  narratively
and  quantitatively,  and, if  appropriate,  state the reasons why a  reasonable
estimate of the results cannot be made.

                       Play Co. Toys & Entertainment Corp.
                  (Name of registrant as specified in charter)

Has  caused  this  notification  to be signed on its  behalf by the  undersigned
thereunto duly authorized.

Date     2/14/00                        By  /s/ James B. Frakes
                                    James B. Frakes, Secretary

     Instruction.  The  form  may  be  signed  by an  executive  officer  of the
registrant or by any other duly authorized representative. The name and title of
the person signing the form shall be type or printed  beneath the signature.  If
the  statement  is  signed  on  behalf  of  the   registrant  by  an  authorized
representative   (other   than   an   executive   officer),   evidence   of  the
representative's  authority to sign on behalf of the  registrant  shall be filed
with the form.



                                    ATTENTION

     Intentional  misstatements or omissions of fact constitute Federal criminal
violations (see 18 U.S.C. 1001)

                              GENERAL INSTRUCTIONS

     1.  This  form  is  required  by  Rule  12b-25  of the  General  Rules  and
Regulations under the Securities Exchange Act of 1934.

     2.  One  signed  original  and  four  conformed  copies  of this  form  and
amendments  thereto must be completed and filed with the Securities and Exchange
Commission,  Washington,  D.C. 20549, in accordance with Rule 0-3 of the General
Rules and Regulations under the Act. The information  contained in or filed with
the form will be made a matter of public record in the Commission files.

     3. A manually signed copy of the form and amendments thereto shall be filed
with each national  securities  exchange on which any class of securities of the
registrant is registered.

     4.  Amendments to the  notifications  must also be filed on Form 12b-25 but
need not restate information that has been correctly  furnished.  The form shall
be clearly identified as an amended notification.

     5.  Electronic  Filers.  This form shall not be used by  electronic  filers
unable to timely file a report  solely due to  electronic  difficulties.  Filers
unable to submit a report within the time period  prescribed due to difficulties
in  electronic  filing  should  comply  with  either  Rule  201 or  Rule  202 of
Regulation  S-T or apply for an adjustment in filing date pursuant to Rule 13(b)
of Regulation S-T.

                             Part IV (3) Explanation

     In response to Part IV(3), the registrant wishes to advise that the Company
expects to show,  for the nine month  period  ended  December  31, 1999, a sales
increase of approximately  $3,519,845,  or 13%, over its sales of $27,171,663 in
the nine months ended December 31, 1998. The Company also expects to show a loss
for the nine months due to operating losses incurred during the six months ended
December  31,  1999  coupled  with  losses  incurred  by the  internet  start-up
operations and the impact of the minority  interest in the profits  generated by
the Toys International.Com, Inc. subsidiary. There was no such minority interest
during the nine months ended  December 31, 1998.  The Company  expects to show a
net loss in excess of $3,000,000 during the nine month period ended December 31,
1999 as compared to the $1,008,143 profit for the same period ended December 31,
1998.