<ARTICLE>                     5
<LEGEND>
         This schedule  contains summary  financial  information  extracted from
Form 10QSB and is  qualified  in its  entirety by  reference  to such  financial
statements.
</LEGEND>
<CIK>                         0001017655
<NAME>                        SALES ONLINE DIRECT, INC.
<MULTIPLIER>                                   1
<CURRENCY>                                     U.S. DOLLAR

                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              DEC-31-2000
<PERIOD-START>                                 JAN-1-2000
<PERIOD-END>                                   JUN-30-2000
<EXCHANGE-RATE>                                1
<CASH>                                         1,467,180
<SECURITIES>                                     127,178
<RECEIVABLES>                                     28,494
<ALLOWANCES>                                           0
<INVENTORY>                                      726,749
<CURRENT-ASSETS>                               2,493,891
<PP&E>                                           605,118
<DEPRECIATION>                                         0
<TOTAL-ASSETS>                                 3,655,382
<CURRENT-LIABILITIES>                            467,689
<BONDS>                                                0
<PREFERRED-MANDATORY>                                  0
<PREFERRED>                                            0
<COMMON>                                          47,056
<OTHER-SE>                                             0
<TOTAL-LIABILITY-AND-EQUITY>                   3,655,382
<SALES>                                          770,297
<TOTAL-REVENUES>                                 770,297
<CGS>                                            585,098
<TOTAL-COSTS>                                  1,620,323
<OTHER-EXPENSES>                                       0
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                             1,162,456
<INCOME-PRETAX>                               (2,569,254)
<INCOME-TAX>                                           0
<INCOME-CONTINUING>                                    0
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                  (2,569,254)
<EPS-BASIC>                                       (0.050)
<EPS-DILUTED>                                          0