PRELIMINARY DRAFT

                                  SCHEDULE 14A
                                 (RULE 14A-101)
                            SCHEDULE 14A INFORMATION
                  PROXY STATEMENT PURSUANT TO SECTION 14(A) OF
                       THE SECURITIES EXCHANGE ACT OF 1934


Filed by the Registrant [X]

Filed by a party other than the Registrant [   ]

Check the appropriate box:
    [X]  Preliminary Proxy Statement
    [ ]  Confidential for Use of the Commission Only (as permitted by Rule
          14a-6(a)(2))
    [ ]   Definitive Proxy Statement [ ] Definitive additional  materials
    [ ]   Soliciting material pursuant to ss.240.14a-11(c) or ss.240.14a-12

                      AMBASSADOR FOOD SERVICES CORPORATION

- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of filing fee (Check the appropriate box):

    [X] No fee required.

    [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

        1) Title of each class of securities to which transaction applies:
- --------------------------------------------------------------------------------
        2)  Aggregate number of securities to which transaction applies:
- --------------------------------------------------------------------------------
        3)  Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee
is calculated and state how it was determined):
- --------------------------------------------------------------------------------
        4)  Proposed maximum aggregate value of transaction:
- --------------------------------------------------------------------------------
        5)  Total fee paid:
- --------------------------------------------------------------------------------
    [ ] Fee paid previously with preliminary materials.
- --------------------------------------------------------------------------------
    [ ] Check box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the Form or Schedule and the date of its filing. SEC File No. 1-08460

        1)  Amount previously paid:
- --------------------------------------------------------------------------------
        2)  Form, Schedule or Registration Statement No.:
- --------------------------------------------------------------------------------
        3)  Filing party:
- --------------------------------------------------------------------------------
        4)  Date filed:
- --------------------------------------------------------------------------------




                                                               PRELIMINARY DRAFT


[Logo and Name]                                       5-30 54th Avenue
                                                      Long Island City, NY 11101
                                                      (718) 361-2512

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                _______ __, 2004

The annual meeting of the stockholders of Ambassador Food Services  Corporation,
a Delaware corporation (the "Annual Meeting"), will be held at 5-30 54th Avenue,
Long Island City, New York 11101, on  ______________,  2004, 11:00 a.m., Eastern
time, for the following purposes:

      1.  To  consider  and act  upon a  proposal  to  amend  the  corporation's
      Certificate  of  Incorporation  to effect a 1 for 30 reverse  stock  split
      followed   immediately   by  a  30  for  1  forward  stock  split  of  the
      corporation's outstanding common stock (the "Transaction"). As a result of
      the Transaction,  (a) each share of the corporation's common stock held by
      a stockholder owning fewer than 30 shares immediately before the effective
      time of the  reverse  stock  split  will be  converted  into the  right to
      receive from the corporation  Thirty-five  Cents ($0.35) in cash,  without
      interest,  and (b) each share of common stock held by a stockholder owning
      30  or  more  shares  will   continue  to  represent   one  share  of  the
      corporation's common stock after completion of the Transaction.  A copy of
      the proposed  amendment to the corporation's  Certificate of Incorporation
      is attached as Appendix A to the accompanying Proxy Statement.

      2. To  consider  and act upon a proposal  to elect four  directors  of the
      corporation as set forth in the accompanying Proxy Statement.

      3. To consider  and  transact  such other  business as may  properly  come
      before the Annual Meeting.

      Stockholders of record at the close of business on _____________, 2004 are
entitled to vote at the Annual Meeting.

      NEITHER THE  SECURITIES AND EXCHANGE  COMMISSION NOR ANY STATE  SECURITIES
COMMISSION  HAS  APPROVED OR  DISAPPROVED  OF THE  TRANSACTION,  PASSED UPON THE
MERITS OR FAIRNESS OF THE  TRANSACTION,  OR PASSED UPON THE ACCURACY OR ADEQUACY
OF THE  DISCLOSURES  CONTAINED  IN  THIS  DOCUMENT.  ANY  REPRESENTATION  TO THE
CONTRARY IS A CRIMINAL OFFENSE.

      TO INSURE  YOUR  REPRESENTATION  AT THE ANNUAL  MEETING,  YOU ARE URGED TO
DATE, SIGN AND RETURN THE ACCOMPANYING PROXY IN THE ENCLOSED ENVELOPE AS SOON AS
POSSIBLE.  Sending  in your  Proxy now will not  interfere  with your  rights to
attend  the  Annual  Meeting  or to vote your  shares  personally  at the Annual
Meeting if you wish to do so.

      You are cordially invited to attend the Annual Meeting.

                                          BY ORDER OF THE BOARD OF DIRECTORS

                                                      Robert A. Laudicina
                                                      President
DATE:
      ------------------
      Long Island City, NY

- --------------------------------------------------------------------------------
PLEASE FILL IN, SIGN AND RETURN THE ENCLOSED PROXY CARD.  THE ENCLOSED ENVELOPE
REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES. PLEASE DO NOT RETURN ANY
STOCK CERTIFICATES AT THIS TIME.  AFTER THE EFFECTIVE DATE OF THE TRANSACTION
YOU WILL RECEIVE INSTRUCTIONS FOR EXCHANGING YOUR CERTIFICATES.
- --------------------------------------------------------------------------------




                                TABLE OF CONTENTS

                                                                          Page
                                                                          ----

PROXY STATEMENT..............................................................1
VOTING AND PROXIES...........................................................1
SUMMARY TERM SHEET...........................................................2

PROPOSAL 1 AMENDMENT TO OUR CERTIFICATE OF INCORPORATION TO EFFECT
A 1 FOR 30 REVERSE STOCK SPLIT AND A 30 FOR 1 FORWARD STOCK SPLIT
OF OUR COMMON STOCK..........................................................5
  General....................................................................5
SPECIAL FACTORS..............................................................6
  Background of the Transaction..............................................6
  Purpose and Reasons for the Transaction....................................7
  Fairness of the Transaction................................................8
  Effects of the Transaction................................................13
  Material U.S. Federal Income Tax Consequences.............................15
  Conduct of Business After the Transaction.................................16
  Past Business Combination Discussions.....................................17
  Appraisal Rights..........................................................17
EXCHANGE OF FRACTIONAL SHARE CERTIFICATES FOR CASH..........................17
ESCHEAT LAWS................................................................18
COSTS AND FINANCING OF THE TRANSACTION......................................19
FINANCIAL INFORMATION.......................................................19
BOARD OF DIRECTORS DISCRETION...............................................20
MARKET FOR COMMON STOCK, DIVIDENDS AND STOCK PURCHASES......................20
  Market for Common Stock...................................................20
  Dividends  ...............................................................20
  Stock Repurchases by Ambassador ..........................................20
VOTE REQUIRED...............................................................20
RECOMMENDATION OF THE BOARD OF DIRECTORS....................................20
CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS..................21
PROPOSAL 2  ELECTION OF DIRECTORS...........................................22
  Nominees for Election as Directors........................................22
  Meetings of the Board of Directors........................................22
  Section 16(a) Beneficial Ownership Reporting Compliance...................23
INDEPENDENT AUDITORS........................................................23
  Audit Fees ...............................................................23
  All Other Fees............................................................24
BOARD OF DIRECTORS AUDIT REPORT.............................................24
EXECUTIVE OFFICERS OF THE COMPANY...........................................25
EXECUTIVE COMPENSATION......................................................25
  Officer Compensation......................................................25
  Director Compensation.....................................................25
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT..............26
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS..............................27
FUTURE STOCKHOLDER PROPOSALS................................................27
GENERAL.....................................................................27
  Solicitation of Proxies...................................................27
ADDITIONAL INFORMATION......................................................27
INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE.............................28
ANNEXES.....................................................................28

                                       i


APPENDIX A...................................................................1



                                       ii




28

                      AMBASSADOR FOOD SERVICES CORPORATION
                                5-30 54th Avenue
                        Long Island City, New York 11101
                                 (718) 361-2512

                                                          ______________ , 2004

                                 PROXY STATEMENT

      This Proxy Statement is furnished in connection  with the  solicitation of
proxies  by the Board of  Directors  of  Ambassador  Food  Services  Corporation
("Ambassador",  "we", "us", "our"), for the annual meeting of stockholders to be
held on ___________,  2004 at 11:00 a.m. Eastern time, at 5-30 54th Avenue, Long
Island City, New York, or any postponements or adjournments thereof (the "Annual
Meeting").   These  proxy  solicitation   materials  were  mailed  on  or  about
__________, 2004 to all stockholders entitled to vote at the Annual Meeting.

      Copies of our annual report to stockholders  for the fiscal year ended May
29, 2003  ("Annual  Report")  and our  Quarterly  Reports on Form 10-QSB for the
fiscal quarters ended August 28, 2003 and ended November 27, 2003 (collectively,
"Quarterly Reports") are enclosed herewith. Such reports are not incorporated in
this  Proxy  Statement  and are not to be deemed a part of the proxy  soliciting
material, except as expressly provided herein.

                               VOTING AND PROXIES

      Only  stockholders of record at the close of business on __________,  2004
are  entitled  to  receive  notice  of and to vote at the  Annual  Meeting.  The
outstanding voting securities of Ambassador as of such date consisted of 734,656
shares  of  common  stock,  $1.00  par value  ("Common  Stock").  The  principal
executive  offices of  Ambassador  are located at 5-30 54th Avenue,  Long Island
City, New York 11101.

      If the accompanying  Proxy is signed and returned,  the shares represented
by the Proxy will be voted in accordance with the specifications thereon. If the
manner of voting such shares is not  indicated on the Proxy,  they will be voted
for (a) approval of the amendment of Ambassador's  Certificate of  Incorporation
to effect a 1-for-30  reverse  stock split  followed  immediately  by a 30-for-1
forward  stock  split of  Ambassador's  outstanding  Common  Stock;  and (b) the
nominees for directors named herein.

      Stockholders are entitled to one vote per share on all matters.  Directors
are  elected by a plurality  of votes.  A  stockholder  may  instruct  the proxy
holders  not to vote  for one or more of the  nominees  by  lining  through  the
name(s) of such  nominee or  nominees  on the Proxy.  If the Proxy is not marked
with  respect to the  election of  directors,  authority  will be granted to the
persons named in the Proxy to allocate votes among the nominees in such a manner
as they  determine is necessary in order to elect all or as many of the nominees
as possible.

      A  stockholder  may revoke his or her Proxy at any time before it is voted
by giving to our Secretary  written  notice of  revocation  bearing a later date
than the Proxy,  by submission of a later-dated  Proxy, or by revoking the Proxy
and voting in person at the Annual  Meeting.  Attendance  at the Annual  Meeting
will not in and of itself constitute a revocation of a Proxy. Any written notice
revoking  a  Proxy  should  be sent to  John  A.  Makula,  Corporate  Secretary,
Ambassador Food Services  Corporation,  5-30 54th Avenue,  Long Island City, New
York 11101.

      The  presence  in person or by proxy of the  holders of a majority  of the
outstanding  shares of Common Stock will constitute a quorum for the transaction
of business at the Annual Meeting.

                                       1


Abstentions and broker non-votes are counted for purposes of determining the
presence or absence of a quorum for the transaction of business. A broker
non-vote occurs when a stockholder fails to provide voting instructions to the
stockholder's broker for shares held in "street name." Under those
circumstances, the broker may be authorized to vote the shares on some routine
items but is prohibited from voting on other items. Those items for which a
stockholder's broker cannot vote result in broker non-votes.

      In  tabulating  the votes cast on  proposals  other than the  election  of
directors,  abstentions  are  counted and broker  non-votes  are not counted for
purposes of determining  whether a proposal has been  approved.  Approval of the
amendment to the Certificate of Incorporation requires the affirmative vote of a
majority of the shares of Common Stock outstanding and entitled to vote thereon.
If a  stockholder  votes to  "abstain" on this  proposal,  it will have the same
effect as if the stockholder voted against the proposal.  Brokers are prohibited
from  voting  shares  held in street  name on behalf  of a  stockholder  on this
proposal absent voting  instructions  from the stockholder.  Consequently,  if a
stockholder fails to provide voting instructions to the stockholder's  broker to
vote shares held in street name in favor of the proposal,  it will have the same
effect as if the stockholder voted against the proposal. In tabulating the votes
cast on the election of directors,  votes withheld and broker  non-votes are not
counted for purposes of determining the directors who have been elected.

                               SUMMARY TERM SHEET

      This summary term sheet  highlights  selected  information  from the Proxy
Statement  about the  proposed  Transaction.  This  summary  term  sheet may not
contain all of the  information  that is important  to you. For a more  complete
description of the  Transaction,  you should carefully read this Proxy Statement
(including  Appendix  A) and  all of its  annexes  before  you  vote.  For  your
convenience,  we have directed your  attention in parentheses to the location in
this Proxy Statement where you can find a more complete  discussion of each item
listed below.

      As used in this  Proxy  Statement,  "Transaction"  refers to the  proposed
reverse  stock split and forward  stock  split,  together  with the related cash
payments to  stockholders  holding  fewer than 30 shares.  The term  "affiliated
stockholder"  means any  stockholder  who is a director or executive  officer of
Ambassador. The term "unaffiliated stockholder" means any stockholder other than
an affiliated stockholder.

      What is the proposed Transaction? (Page 5) The proposed Transaction is a 1
for 30 reverse  stock split of the Common Stock of  Ambassador  followed by a 30
for 1 forward stock split of the Common Stock of Ambassador.  If the Transaction
is approved and completed:

      o   Ambassador  stockholders  holding fewer than 30 shares of Common Stock
          immediately  prior to the reverse stock split  ("Fractional  Holders")
          will receive a cash  payment  from  Ambassador  of  Thirty-five  Cents
          ($0.35) per share,  without  interest,  for each share of Common Stock
          held immediately  prior to the reverse stock split, and will no longer
          be stockholders of Ambassador;

      o   Ambassador stockholders holding 30 or more shares immediately prior to
          the  effective  time of the reverse  stock split will continue to hold
          the same  number of shares of Common  Stock  after  completion  of the
          Transaction and will not receive any cash payment.

      For a description of the provisions regarding the treatment of shares held
in street name, please see "Exchange of Fractional Share  Certificates for Cash"
on page 17 of this Proxy Statement.

                                       2


      What is the  purpose  of the  Transaction?  (Page  7) The  purpose  of the
Transaction,  which is  described  in more detail in the Proxy  Statement  under
"Special Factors-Purpose and Reasons for the Transaction," is to:

      o   relieve Ambassador of the  administrative  burden and costs associated
          with filing reports and otherwise  complying with the  requirements of
          registration under the Securities  Exchange Act of 1934 (the "Exchange
          Act"), by reducing the number of stockholders  from  approximately 532
          to  approximately  358 and  de-registering  our Common Stock under the
          Exchange Act;

      o   eliminate  the  expense and burden of dealing  with a large  number of
          stockholders holding small positions in Ambassador's stock;

      o   give  stockholders  who own  fewer  than 30  shares  of  Common  Stock
          immediately  prior to the  reverse  stock  split  the  opportunity  to
          liquidate their shares of Common Stock at a fair price; and

      o   cause minimal  disruption to stockholders  owning 30 or more shares of
          Common Stock.

      What is the reason for the two-step structure of the Transaction? (Page 7)
The reason for the reverse  stock split is to reduce the number of  stockholders
below 500.  The reason for the forward  stock  split is to avoid the  disruption
which  would  otherwise  be  caused  by only  the  reverse  stock  split  to the
stockholders  of record who own 30 or more  shares of Common  Stock prior to the
Transaction.  Following the reverse stock split with a forward stock split would
limit  stockholder  disruption by avoiding the  requirement  if only the reverse
stock split were effected  that  stockholders  owning 30 or more shares  forward
their stock  certificates  to Ambassador in exchange for (a) cash for fractional
shares of Common Stock and (b) replacement  stock  certificates for whole shares
of Common Stock.  As a result of the two-step  structure,  the share holdings of
holders  of 30 or  more  shares  would  not  be  affected  in  the  transaction.
Conducting the Transaction in this manner minimizes the costs of the Transaction
while  achieving  the goals  outlined  in this  Proxy  Statement.  See  "Special
Factors--Purpose and Reasons for the Transaction".

      Why are we proposing the Transaction at this time? (Pages 7 and 17) We are
proposing  the  Transaction  at this  time  to  reduce  expenses  as well as the
distractions from our business caused by our public reporting  obligations.  See
"Special   Factors--Purpose   and   Reasons  for  the   Transaction",   "Special
Factors--Fairness of the Transaction".

      Is the  Transaction  fair?  (Page 9) Based on the reasons  detailed  under
"Proposal 1-Special Factors-Fairness of the Transaction", the board of directors
of Ambassador  believes that the proposed  Transaction,  including the price per
share of Common Stock to be paid to  Fractional  Holders,  is fair to Ambassador
and its stockholders,  including unaffiliated stockholders.  The transaction was
unanimously  approved by all of the members of board of directors of Ambassador,
including members who are not employees of Ambassador. Ambassador did not:

      o   obtain an independent fairness opinion in connection with the proposed
          Transaction,

      o   structure  the  Transaction  to  require  the  approval  of at least a
          majority of the shares held by unaffiliated stockholders, or

      o   establish  a committee  of  independent  directors  to  represent  the
          interests of unaffiliated stockholders.

                                       3


      What are the  effects of the  Transaction?  (Page 13) We believe  that the
Transaction would have the following effects:

      o   the  number  of our  stockholders  of  record  would be  reduced  from
          approximately 532 to approximately  358, and the number of outstanding
          shares  of Common  Stock  would  decrease  by  approximately  .2% from
          734,656  shares  to  approximately  732,998  shares  at a  cost  to us
          (including expenses) of approximately $25,280;

      o   Ambassador  would no longer be  required  to  comply  with the  public
          company  reporting  requirements  of the  Exchange  Act,  and  certain
          provisions  of the  Exchange  Act would no longer  apply to  executive
          officers and directors of Ambassador;

      o   the Common  Stock  would no longer be eligible to be traded on the OTC
          Bulletin  Board  and  any  trading  in  our  Common  Stock  after  the
          Transaction  would  be  limited  to the  "pink  sheets"  or  privately
          negotiated sales;

      o   stockholders  who own fewer  than 30 shares  immediately  prior to the
          effective  time of the  reverse  stock  split  would no longer have an
          interest in or be  stockholders of Ambassador and would not be able to
          participate in any future earnings or growth of Ambassador;

      o   Ambassador estimates that it would save approximately $25,000 per year
          in legal,  accounting  and other  expenses,  in addition to management
          time and  attention,  as a result of no longer  being  subject  to the
          public company reporting requirements of the Exchange Act;

      o   less  information  regarding  Ambassador  would be publicly  available
          because  Ambassador  will no longer be subject  to the public  company
          reporting requirements of the Exchange Act;

      o   the percentage of ownership of Common Stock  beneficially owned by the
          current  executive  officers and  directors of  Ambassador  as a group
          would increase from approximately 30.9% to approximately 31%.

      What are the U.S. Federal Income Tax Consequences? (Page 15) The following
discussion  summarizing  certain  federal  income tax  consequences  is based on
current law and is included for general  information  only. Tax matters are very
complicated,  and the tax  consequences to you of the Transaction will depend on
your own situation. stockholders should consult their own tax advisors as to the
federal,  state,  local and foreign tax effects of the  Transaction  in light of
their individual circumstances.

      We believe that the  Transaction  would have the following  federal income
tax consequences:

      o   The  Transaction  should  result in no  material  federal  income  tax
          consequences to Ambassador.

      o   The receipt of cash in the Transaction by Fractional  Holders would be
          taxable for Federal income tax purposes.

      o   stockholders who own 30 or more shares of our Common Stock immediately
          prior to the reverse  stock split would not recognize any gain or loss
          in connection with the Transaction.

                                       4


      What are the  costs of the  Transaction?  (Page 19) We  estimate  that the
total funds required to complete the Transaction would be approximately  $25,280
including the funds needed to:

      o   pay cash to the Fractional Holders for their fractional shares;

      o   cover costs of exchanging the fractional shares for cash; and

      o   pay fees and expenses relating to the Transaction.

      How would we pay for the Transaction? (Page 19) We plan to pay amounts due
to the Fractional  Holders and fees and expenses incurred in connection with the
Transaction from our working capital.

      Are there appraisal rights available to the stockholders?  (Page 17) Under
Delaware law, you are not entitled to dissent from the  Transaction  and receive
the "fair value" of your shares.

      What is the vote required to approve the  Transaction?  (Page 21) Approval
of the  Transaction  requires the approval of the holders of at least a majority
of the  outstanding  shares of Common  Stock  entitled  to vote on the  proposed
Transaction at the Annual Meeting.

      What is the recommendation of the board of directors?  (Page 21) The board
of directors  unanimously  recommends that stockholders of Ambassador vote "FOR"
the approval of the Transaction.

                                   PROPOSAL 1

                  AMENDMENT TO OUR CERTIFICATE OF INCORPORATION
             TO EFFECT A 1 FOR 30 REVERSE STOCK SPLIT AND A 30 FOR 1
                     FORWARD STOCK SPLIT OF OUR COMMON STOCK

General

      Our board of directors is proposing 1 for 30 reverse stock split  followed
immediately by a 30 for 1 forward stock split of our Common Stock (collectively,
the  "Transaction").  In connection  with the Transaction our board of directors
has  unanimously  adopted  a  resolution  approving,   declaring  advisable  and
recommending  to stockholders  for approval,  an amendment to our certificate of
incorporation  to effect the  proposed  Transaction.  The form of  amendment  is
attached hereto as Appendix A.

      The  purpose for the  reverse  stock  split is to  decrease  the number of
outstanding  stockholders  to below 500 so that  Ambassador  may  terminate  its
registration  under the Exchange Act.  Ambassador would  immediately  follow the
reverse  stock split with a forward  stock split to (a) avoid the  disruption to
the holders of 30 or more shares of Common Stock who are not being cashed out in
the  Transaction  and (b) reduce the costs of the  Transaction by avoiding costs
which would be associated with cashing out the fractional  shares of the holders
of 30 or  more  shares  of  stock  and  reissuing  stock  certificates  to  such
stockholders.  See  "--Special  Factors--Fairness  of  the  Transaction--Factors
Considered  in  Determining  Whether to  Terminate  Registration  as a Reporting
Company".

      The proposed amendment would not change the number of authorized shares of
Common Stock or the par value of the shares of Common Stock.

      No fractions of shares would be issued to Fractional Holders in connection
with the Transaction and, after the Transaction, no Fractional Holder would have
any further interest as a stockholder of

                                       5


Ambassador.  Fractional  Holders would be entitled to receive  Thirty-five Cents
($0.35) per share of Common Stock held  immediately  prior to the reverse  stock
split.

      If approved by the  stockholders,  the Transaction will be accomplished by
the  filing  of a  Certificate  of  Amendment  to  Ambassador's  Certificate  of
Incorporation  with  the  Delaware  Secretary  of  State.  We plan  to file  the
Certificate of Amendment as soon as practicable after the proposed  amendment is
approved by  stockholders  at the Annual  Meeting.  Under the  Delaware  General
Corporation Law, the amendment to the Certificate of  Incorporation  will become
effective  on the date of  filing,  unless we  specify  otherwise.  The board of
directors reserves the right not to file the Certificate of Amendment until such
time as the board of directors  determines  that filing is in the best interests
of Ambassador  and the  stockholders.  Our board of directors  also reserves the
right to abandon the Transaction before or after the Annual Meeting and prior to
the  effectiveness  of the  Transaction if for any reason the board of directors
deems it advisable to do so.

      Any  Fractional  Holder  who  desires  to  retain an  equity  interest  in
Ambassador after the Transaction may do so by purchasing, prior to the effective
time of the reverse stock split,  a sufficient  number of shares of Common Stock
so that the stockholder  holds 30 or more shares of our Common Stock. Due to the
limited  trading  market  for  our  Common  Stock,  it  may be  difficult  for a
Fractional  Holder to  purchase  enough  shares to retain an equity  interest in
Ambassador.

                                 SPECIAL FACTORS

Background of the Transaction

      From time to time since  September,  1998,  members of management  and the
board of directors have informally  discussed the relative costs and benefits of
remaining  a public  company.  Ambassador  has  historically  been a very  small
company,  with  a  relatively  large  number  of  small  stockholders  and  very
infrequent  trading in its Common  Stock.  In recent years,  Ambassador's  costs
relating  to its  public  company  status  have  increased,  as a result  of the
requirement  that  Ambassador's  quarterly  financial  statements be reviewed by
Ambassador's  independent  auditors  and as a  result  of the  enactment  of the
Sarbanes-Oxley  Act of 2002.  In addition,  Ambassador  has  suffered  losses in
recent years.  For these reasons,  in September,  2003, the President  raised in
informal  discussions  with the full board whether  Ambassador  should  formally
consider a going private  transaction.  Based on the informal  discussions,  the
President proposed a meeting date to consider the going private  transaction and
requested that management prepare an analysis of a going private transaction. As
a result of these  developments,  the  board of  directors  formally  considered
various  alternatives  to reduce  Ambassador's  expenses  at a  meeting  held on
February 5, 2004. See "--Fairness of the Transaction",  "--Factors Considered in
Determining Form of Transaction".

      At its February 5, 2004 meeting, the board of directors determined that it
is in the best interests of Ambassador and its stockholders to reduce the number
of stockholders of record of Ambassador and terminate  Ambassador's  status as a
reporting   company  under  the  Exchange  Act.  After   consideration   of  the
alternatives described below (see "--Fairness of the Transaction"), the board of
directors decided to accomplish this objective through:

      o   a 1 for 30 reverse  stock split,  followed by a 30 for 1 forward stock
          split for  stockholders  holding  30 or more  shares  of Common  Stock
          immediately prior to the reverse stock split, and


                                       6


      o   a cash  payment to each  stockholder  holding  fewer than 30 shares of
          Common Stock  immediately prior to the reverse stock split in exchange
          for such holder's fractional shares.

After further  consideration at the meeting,  the board of directors  determined
that  the  amount  of the  cash  payment  to each  Fractional  Holder  would  be
Thirty-five  Cents ($0.35) per share of Common Stock held  immediately  prior to
the reverse  stock split.  The board then adopted the proposed  amendment to the
Certificate of  Incorporation  to effect the  Transaction  and directed that the
proposed  amendment be submitted to the  stockholders for approval at the Annual
Meeting.

Purpose and Reasons for the Transaction

      The board of directors  decided to propose the Transaction in order to (a)
reduce  administrative  costs  incurred by  Ambassador  in  connection  with the
continued  registration of Ambassador's Common Stock under the Exchange Act, (b)
reduce  administrative  costs  incurred by  Ambassador  in  connection  with the
maintenance  of small  stockholder  accounts,  (c) allow small  stockholders  to
liquidate their shares easily, (d) avoid disruption to the holders of 30 or more
shares of Common Stock,  who would not be cashed out in the  Transaction and (e)
limit the costs of the Transaction by avoiding costs associated with cashing out
the  fractional  shares of the holders of 30 or more shares of Common  Stock and
reissuing   stock   certificates   to   such   stockholders.    See   "--Special
Factors--Fairness of the Transaction--Factors  Considered in Determining Whether
to Terminate Registration as a Reporting Company". Ambassador is undertaking the
Transaction  at this time in order to obtain the benefits of the  Transaction at
the earliest  possible date and to avoid potential  increased costs in complying
with new federal securities  regulations adopted under the Sarbanes-Oxley Act of
2002.

      Exchange Act  Reporting.  As a public  company,  Ambassador is required to
prepare and file with the SEC,  among other items,  the  following  Exchange Act
reports:

      o   Quarterly Reports on Form 10-QSB;

      o   Annual Reports on Form 10-KSB;

      o   Proxy  statements and annual reports to stockholders as required under
          the Exchange Act; and

      o   Current Reports on Form 8-K.

      The legal and  accounting  costs  associated  with these reports and other
filing obligations comprise a significant overhead expense.  These costs include
professional fees for our auditors and corporate  counsel,  printing and mailing
costs,  internal  compliance costs, and transfer agent costs. These Exchange Act
reports and related costs and expenses have been  increasing  over the years. We
believe  that they will  continue to increase,  particularly  as a result of the
additional  reporting and disclosure  obligations imposed on public companies by
the recently enacted Sarbanes-Oxley Act of 2002.

      In addition to out-of-pocket costs,  Ambassador also incurs indirect costs
associated  with its public company  status,  including  executive time spent to
prepare and review SEC filings.  Because Ambassador has relatively few executive
personnel, these indirect costs can be substantial. The savings in out-of-pocket
costs that would result from the Transaction are estimated to be as follows:

                                       7


                                                        Approximate
                           Item                            Amount
                           ----                            ------
             Independent Auditors Fees                    $23,000
             SEC Counsel Fees                              $1,000
             Printing and Mailing Costs                      $500
             Newswire Expense                                $400
             Proxy Forwarding Expenses                       $100

                                         TOTAL            $25,000

      Administrative  Expenses to Maintain Small stockholder Accounts. As of the
date of the Proxy Statement,  Ambassador had  approximately  532 stockholders of
record. On that date,  approximately 174 stockholders of record owned fewer than
30 shares each.  Although holders of fewer than 30 shares  constitute 33% of the
stockholders  of record of  Ambassador,  such  stockholders  own only .2% of the
outstanding  shares of Common Stock. The cost of  administering  each registered
stockholder's  account is the same  regardless  of the number of shares  held in
that  account.  Therefore,  our  costs  to  maintain  such  small  accounts  are
disproportionately high when compared to the total number of shares involved and
the value of each share.

      Liquidity for Small Stockholders. We believe that holders of fewer than 30
shares may be  deterred  from  selling  their  shares  because of the lack of an
active trading market and because of  disproportionately  high brokerage  costs.
The trading  volume in our stock has been, and continues to be, very limited and
very sporadic.  The last reported trades over the counter were in October, 2003,
and for only a few days in the past year have any over the  counter  trades been
reported.

      As described  below,  the board of directors  believes  that the value per
share of Common Stock is no more than Thirty-five Cents ($0.35). Based upon this
valuation, each holder of fewer than 30 shares of Common Stock owns stock valued
in  the  aggregate  of  $10.15,   or  less.  One-  hundred  seventy  four  (174)
stockholders  of  Ambassador  own of  record  30 or fewer  shares.  The board of
directors  believes  that the  Transaction  would  give  Fractional  Holders  an
opportunity   to  receive   cash  for  their  shares   without   having  to  pay
disproportionately high brokerage commissions.

Fairness of the Transaction

      The board of directors believes that

      o   the  Transaction is fair to, and in the best interests of,  Ambassador
          and its  stockholders,  including  unaffiliated  stockholders  who are
          cashed out and those who are not cashed out; and

      o   the  process by which the  Transaction  is to be  approved  is fair to
          Ambassador and its stockholders,  including unaffiliated  stockholders
          who are cashed out and those who are not cashed out.

      In deciding upon the fairness of the  Transaction,  the board of directors
gave consideration to numerous factors,  including those described below and the
reasons  for  the  Transaction  set  forth  in  "Purpose  and  Reasons  for  the
Transaction"  above.  In reaching its  conclusion,  the board did not assign any
relative  or  specific  weights to the  various  factors  considered,  except as
specifically  described  below.  Individual  directors may have given  differing
weights to different factors.

                                       8


      Factors Considered in Determining  Whether to Terminate  Registration as a
Reporting  Company.  At its  meeting  on  February  5,  2004,  the  board  first
considered  whether  it  was  in  the  best  interests  of  Ambassador  and  its
stockholders  to engage in a transaction to reduce the number of stockholders in
order to terminate Ambassador's status as a reporting company under the Exchange
Act. The board considered the following  positive factors in determining that it
was in the best interests of Ambassador and its stockholders to engage in such a
transaction:

      o   Ambassador and its stockholders receive little benefit from Ambassador
          being a public company  because of  Ambassador's  very small size, the
          lack of analyst  coverage and the very limited trading in Ambassador's
          stock.

      o   Terminating  Ambassador's  registration  under  the  Exchange  Act and
          reducing the number of stockholders would reduce  Ambassador's  annual
          out-of-pocket  expenses by  approximately  $25,000 and save management
          considerable  time and effort  that is  currently  being  expended  to
          comply with Exchange Act provisions.

      o   The costs of remaining a public  company  appear to be increasing as a
          result of the enactment of the Sarbanes-Oxley Act of 2002.

      o   Small  stockholders would receive cash for their interests in any such
          transaction  without  payment  of  disproportionately  high  brokerage
          costs.

      o   The two-step  structure of the Transaction  would avoid  disruption to
          the  holders  of 30 or more  shares of Common  Stock who are not being
          cashed out in the  Transaction by avoiding the  requirement  that such
          stockholders   forward  their  stock  certificates  to  Ambassador  in
          exchange  for (a) cash for  fractional  shares of Common Stock and (b)
          replacement stock certificates for whole shares of Common Stock.

The board considered the following negative factors in determining whether it is
in the best  interests of  Ambassador  and its  stockholders  to  terminate  the
registration of Ambassador's Common Stock under the Exchange Act:

      o   Information  regarding  Ambassador  that  would  be  available  to its
          stockholders would be reduced as a result of the termination.

      o   The ability of stockholders of Ambassador to engage in transactions in
          Ambassador stock in public markets might be reduced. However, based on
          the historically low trading volume,  this factor would have a limited
          impact on the stockholders.

      o   stockholders would lose certain  protections  currently provided under
          the Exchange Act, such as limitations on short-swing  transactions  by
          executive officers and directors under Section 16 of the Exchange Act.

      o   Ambassador would incur costs in engaging in any such transaction.

      After  consideration of these factors,  the board of directors  determined
that the benefits of terminating  Ambassador's  registration  under the Exchange
Act  outweigh the  detriments  to  Ambassador  and its  stockholders,  including
unaffiliated stockholders that are not cashed out in the Transaction.

                                       9


      Factors  Considered in Determining Form of Transaction.  After considering
different  forms of  transactions  at its meeting on February 5, 2004, the board
determined to conduct a reverse stock split followed by a forward stock split in
order to ensure that the Ambassador  would have fewer than 500  stockholders  of
record,  which is necessary to terminate the  registration  Ambassador's  Common
Stock under the Exchange Act, and to avoid  disruption to stockholders not being
cashed out. The board considered the fact that small stockholders would not have
a choice as to  whether to sell their  shares in this form of  transaction,  but
also took into account that the economic  interests  represented by their shares
were very small and that the such holders could remain  stockholders  if they so
desired by increasing their share ownership to 30 shares.

      The board  selected 30 shares as the  ownership  minimum  because it would
ensure  that,  after  completion  of  the  Transaction,  the  number  of  record
stockholders  would be fewer than the 500  stockholder  threshold  necessary  to
terminate registration with the SEC, it would substantially reduce the number of
stockholders  of record of Ambassador  and it would require the  repurchase of a
relatively  small  number  of shares  (approximately  1,658  shares,  or .16% of
Ambassador's outstanding shares).

      The board  considered  different  types of  transactions to accomplish the
reduction in the number of  stockholders.  The  following  were the  alternative
transactions considered but rejected:

      o   Odd-lot Tender Offer. The board believed that this  alternative  might
          not result in shares being  tendered by a sufficient  number of record
          stockholders to reduce the number of stockholders below 500. The board
          found it unlikely  that many holders of small  numbers of shares would
          make the effort to tender their shares given the limited  value of the
          shares and the relative inconvenience associated with a tender.

      o   Tender Offer to all Unaffiliated stockholders.  The board of directors
          determined  that  Ambassador  did not have the  funds to  effect  this
          transaction  and would have to incur an  unacceptably  high  amount of
          additional debt, if available, in order to effect this transaction and
          there  might  not  be  a  sufficient  number  of  record  stockholders
          tendering their shares to reduce the number below 500.

      o   Reverse Stock Split Only.  Although this alternative  would accomplish
          the objective of reducing the number of record  stockholders below the
          500 stockholder  threshold,  Ambassador  would be required to cash-out
          fractional  share  interests  held  by  each  stockholder,   not  just
          Fractional  Holders.  The board rejected this  alternative  due to the
          disruption  which  would be caused to holders of 30 or more  shares of
          Common Stock, who would not be cashed out in the proposed Transaction.

      o   Business   Combination.   The  board  did  not   consider  a  business
          combination  as a  means  of  reducing  the  number  of  shareholders.
          Ambassador  only  considered  transactions  that could be accomplished
          unilaterally by Ambassador and its stockholders.

      Factors Considered in Determining  Cash-out Price of Fractional Shares. In
considering  the  price  to  be  paid  to  stockholders  otherwise  entitled  to
fractional  shares of Common Stock in the  Transaction,  the board  reviewed and
discussed with management certain of the materials which management had prepared
and  previously  distributed  to the board  regarding the valuation of shares of
Common Stock.  The following  materials  were prepared or obtained by management
and distributed to the board:

                                       10


      o   Ambassador's  audited  financial  statements for the fiscal year ended
          May 29, 2003 ("fiscal 2003"),

      o   Ambassador's  quarterly report on Form 10-QSB for the third quarter of
          the fiscal year ended November 27, 2003,

      o   a listing of bid  prices for the Common  Stock for the last six months
          of 2003, and

      o   a schedule  of the book value of the  Common  Stock from May,  2001 to
          November, 2003.

      The board  considered the net value of the assets of  Ambassador,  and the
recent losses  suffered by Ambassador  and its limited  liquidity in determining
the  cash-out  price for the  fractional  shares.  The board noted that the book
value of the assets of  Ambassador  that had been $.11 per share as of May, 2003
had decreased to $.02 per share as of November,  2003. The board determined that
book value per share was a fair  approximation of the net value of the assets of
Ambassador.  The board also discussed that the  liquidation  value of Ambassador
would probably be less than the net value of the assets on a going-concern basis
because of the costs of liquidation. In its discussion of liquidation value, the
board assumed that Ambassador  would be able to sell its assets for no more than
net  value  and  would  incur  costs in  doing  so.  The  board  considered  the
substantial  losses  incurred by Ambassador  in recent years and its  decreasing
liquidity.  In making its determination,  the board also discussed the following
potential measures of value:

      o   Current Market Prices;  Recent Historical Market Prices.  The board of
          directors  considered  recent  historical  market  prices and  current
          market prices of Common Stock.

      o   Prices  Paid In Recent  Stock  Repurchases  By  Ambassador.  The board
          considered  recent  repurchases made by Ambassador and determined that
          there had been none within the past two years, other than a repurchase
          of 20 shares at the  request  of an  unaffiliated  stockholder  at the
          price  of $.35  per  share  which  was  approved  by the  Board at its
          February 5, 2004 meeting and took place on February 6, 2004.

      o   Net Book Value. As of November, 2003, the net book value per share was
          $.02. The board noted that book value is an accounting  concept rather
          than a true  measure of value,  but the board did  determine  that net
          book value in this case was a fair  approximation  of net asset value.
          The board took into account  that net book value had further  declined
          since May,  2003. The board noted that the cash-out price exceeded the
          net book value and net asset value per share of Ambassador.

      o   Going  Concern  Value.  The board did not  determine a specific  going
          concern value for Ambassador.  The board did review  Ambassador's  net
          asset  value,  recent  operating  losses  and  limited  liquidity  and
          concluded  that its going  concern value would not exceed the cash-out
          price.  The board reviewed the results of operations of Ambassador for
          the previous three years and for the first two quarters of fiscal year
          2004. For fiscal years 2001,  2002 and 2003,  Ambassador  reported net
          income (losses) of $(18,637), $8,431 and $703,090,  respectively.  The
          results for 2003  included a one-time  gain on  settlement  of debt of
          $790,992. For the quarter ended November 27, 2003, Ambassador reported
          a net loss of $65,159. At November 27, 2003,  Ambassador had a working
          capital  deficit of $32,091  and a ratio of current  assets to current
          liabilities of .97.

                                       11


      o   Liquidation  Value. The board reviewed  liquidation value as the price
          received  for  all of  the  assets  of  Ambassador  in a  commercially
          reasonable sale. The board concluded that  liquidation  value would be
          less than net book value given the costs of liquidation.

      All of the factors  considered by the board in determining the fairness of
the cash-out price have been discussed in this section.

      Additional Factors Considered in Determining Fairness of Transaction.  The
board of directors  considered the following  additional  factors in determining
that the proposed  Transaction would be fair to Ambassador and its stockholders,
including unaffiliated stockholders:

      o   The Transaction was unanimously  approved by the board of directors of
          Ambassador,   including   the  directors  who  are  not  employees  of
          Ambassador.

      o   The  Transaction  is not  structured  so that  approval  of at least a
          majority  of  unaffiliated   stockholders   is  required.   The  board
          determined that any such voting  requirement  would usurp the power of
          the  holders  of a  majority  of  Ambassador's  outstanding  shares to
          consider and approve the proposed amendment as provided under Delaware
          law and Ambassador's charter documents.

      o   No independent committee of the board has reviewed the fairness of the
          Transaction proposal.

      o   No  unaffiliated   representative  acting  solely  on  behalf  of  the
          stockholders   for  the  purpose  of  negotiating  the  terms  of  the
          Transaction  proposal or  preparing a report  covering the fairness of
          the  Transaction  proposal was retained by Ambassador or by a majority
          of directors who are not employees of  Ambassador.  Ambassador did not
          obtain any report,  opinion or appraisal that is materially related to
          the Transaction.  The board of directors did not believe that it would
          be cost-effective to obtain a fairness opinion,  because the aggregate
          value of the fractional shares to be purchased is approximately $580.

      o   No provision was made by Ambassador to grant unaffiliated stockholders
          access to the corporate  files of  Ambassador or to obtain  counsel or
          appraisal services at the expense of Ambassador.

      Based upon all of the  factors  described  above and the  reasons  for the
Transaction set forth in "Purpose and Reasons for the  Transaction"  above,  the
board of directors  believes  that the  transaction  is fair to, and in the best
interests  of,   Ambassador  and  its   stockholders,   including   unaffiliated
stockholders,  and the board of directors believes that the process by which the
Transaction  is to be  approved  is fair  to  Ambassador  and its  stockholders,
including unaffiliated stockholders.

      Fairness to  Remaining  stockholders  Who Owned 30 or More Shares Prior to
the  Transaction.   The  board  of  directors   considered  several  factors  in
determining that the proposed Transaction is fair to those stockholders who will
remain after the  Transaction  because they owned 30 or more shares prior to the
Transaction. While the Transaction will result in the loss of the protections of
the Exchange Act for these stockholders and the loss of the ability to trade the
Common Stock on the OTC Bulletin Board, the Board determined the Transaction was
fair to such stockholders for the following reasons:

      o   Historical  data indicates that the Common Stock trades  publicly on a
          very infrequent  basis. In addition,  Ambassador and its  stockholders
          currently  receive  little  benefit  from

                                       12


          Ambassador  being a public company because of Ambassador's  very small
          size,  the lack of analyst  coverage and the very  limited  trading in
          Ambassador's  stock. In addition,  such  stockholders  may continue to
          attempt to trade in Common Stock on the "pink  sheets" or in privately
          negotiated  transactions.  Therefore, the loss of the ability to trade
          on the OTC Bulletin  Board  should have a limited  impact on remaining
          stockholders'  ability to trade in the Common Stock.  See "--Effect on
          Market for Shares".

      o   Terminating  Ambassador's  registration  under  the  Exchange  Act and
          reducing the number of stockholders would reduce  Ambassador's  annual
          out-of-pocket  expenses by  approximately  $25,000 and save management
          considerable  time and effort  that is  currently  being  expended  to
          comply with Exchange Act provisions.  Remaining  stockholders would be
          able to share in the benefits of the reduced costs to Ambassador.

      o   As  previously  indicated  the two-step  structure of the  Transaction
          would avoid  disruption  to the holders of 30 or more shares of Common
          Stock, who would not be cashed out in the Transaction.  See "--Special
          Factors--Fairness   of   the   Transaction--Factors    Considered   in
          Determining Whether to Terminate Registration as a Reporting Company".

Effects of the Transaction

      Reduction in Number of stockholders.  Ambassador  expects that as a result
of the Transaction,  the number of stockholders of record of Ambassador would be
reduced from  approximately  532 stockholders to approximately 358 stockholders,
depending  upon the number of  holders of fewer than 30 shares on the  Effective
Date.

      Termination of Exchange Act Registration  and Reporting.  Shares of Common
Stock are currently  registered under the Exchange Act. Such registration may be
terminated  upon  application  by  Ambassador  to the  Securities  and  Exchange
Commission  if there are fewer than 300 holders of record of our Common Stock or
if the number of holders of Common Stock falls below 500 and Ambassador's  total
assets  have been no more than $10  million at the end of each of its last three
fiscal years. If, after termination of registration, on the first date of any of
Ambassador's  subsequent  fiscal years, the number of stockholders of Ambassador
exceeds (a) 300 and  Ambassador has total assets of more than $10 million or (b)
500,  then  Ambassador's  reporting  obligations  under the Exchange Act will be
reinstated.  In such case,  Ambassador must file an annual report on Form 10-KSB
for its preceding fiscal year within 120 days of the end of such fiscal year.

      The board of directors intends to terminate the registration of the Common
Stock under the Exchange Act as soon as practicable  after the  Transaction,  if
approved, is effected. Termination of registration of shares of our Common Stock
would  substantially   reduce  the  information  required  to  be  furnished  by
Ambassador to its stockholders and to the SEC and would make certain  provisions
of the  Exchange  Act no  longer  applicable  to  Ambassador.  These  provisions
include:

      o   the beneficial  ownership  reporting and  short-swing  profit recovery
          provisions of Section 16,

      o   the  requirement to file and furnish proxy material in connection with
          stockholders' meetings pursuant to Section 14,

      o   the  requirement  to file  periodic  and current  reports  pursuant to
          Section 13, and

                                       13


      o   the  requirements  of Rule  13e-3  with  respect  to  "going  private"
          transactions.

      Furthermore,  affiliates of  Ambassador  may be deprived of the ability to
dispose of shares of Common Stock pursuant to Rule 144, as amended.

      Effects on Market for Shares.  Currently,  there is little, if any, public
trading of Common Stock. The Common Stock is currently  eligible to be traded in
the  over-the-counter  market,  both on the OTC Bulletin  Board and in the "pink
sheets".  We believe that the Common Stock trades  publicly on a very infrequent
basis.  Ambassador's  Common  Stock will cease to be traded on the OTC  Bulletin
Board and any trading in our Common Stock after the  Transaction  may occur only
in the "pink sheets" or in privately negotiated sales. There can be no assurance
that any trading will occur after Ambassador  terminates the registration of our
Common Stock.

      Effects on Ambassador.  Ambassador  estimates that the  Transaction  would
reduce the number of shares of Common Stock of  Ambassador by up to 1,658 shares
(approximately  .2% of  outstanding  shares) at a cost to Ambassador  (including
expenses)  of   approximately   $25,280.   See  "Costs  and   Financing  of  the
Transaction."  The  repurchased   fractional   shares  would  be  retired.   The
Transaction  would also reduce the number of  stockholders  of  Ambassador.  See
"Effects of the Transaction-Reduction in Number of stockholders." Termination of
registration  of shares of our  Common  Stock  would  substantially  reduce  the
information  required to be furnished by Ambassador to its  stockholders  and to
the  SEC and  would  make  certain  provisions  of the  Exchange  Act no  longer
applicable  to  Ambassador.  See  "Effects  of  the  Transaction-Termination  of
Exchange Act  Registration and Reporting." The liquidity and market value of the
shares of Common Stock might be  adversely  affected by the  Transaction  and by
termination  of the  registration  of Common Stock under the  Exchange  Act. See
"Effects of the  Transaction-Effects on Market for Shares." Ambassador estimates
that  termination of the registration of our Common Stock under the Exchange Act
will save  Ambassador  approximately  $25,000 per year in legal,  accounting and
other expenses.

      Effects on Holders of Fewer than 30 Shares of Common Stock.  Following the
Transaction,  holders  of fewer  than 30 shares of Common  Stock  would  receive
payment of Thirty-five  Cents ($0.35) per share for their shares and would cease
to be  stockholders.  They would have no further  interest  in  Ambassador  with
respect to any cashed-out shares and would only have a right to receive cash for
these shares.  We would send Fractional  Holders a letter of transmittal as soon
as  practicable  after the  Transaction  with  instructions  on how to surrender
existing certificate(s) in exchange for cash payment.

      Ambassador intends to permit  stockholders  holding Common Stock in street
name  through  a  nominee  (such  as a bank  or  broker)  to be  treated  in the
Transaction  in the same manner as  stockholders  whose shares are registered in
their  names and wold  instruct  nominees  to effect the  Transaction  for their
beneficial  holders.   However,  nominees  may  have  different  procedures  and
stockholders  holding  Common Stock in street name should contact their nominees
to (a)  determine  whether  or not they are  eligible  to be  cashed  out in the
Transaction  and (b) instruct the nominee as to how the  beneficial  stockholder
wishes to proceed. The Transaction  structure will focus on the number of shares
held by record  holders.  Thus,  beneficial  owners  of fewer  than 30 shares of
Common Stock  holding these shares in "street name" will not be required to cash
in their shares if the record holder of such shares owns 30 or more shares prior
to the Transaction.

      Effects  on  Unaffiliated  Stockholders  Who Own 30 or More  Shares.  With
respect to unaffiliated  stockholders who own 30 or more shares of Common Stock,
termination of  registration  of shares of our Common Stock would  substantially
reduce  the   information   required  to  be  furnished  by  Ambassador  to  its
stockholders  and to the SEC and would make certain  provisions  of the Exchange
Act no longer applicable to Ambassador,  which may adversely affect unaffiliated
stockholders.  See  "Effects  of the  Transaction-

                                       14


Termination of Exchange Act Registration." The liquidity and market value of the
shares of our Common Stock held by  unaffiliated  stockholders  may be adversely
affected by the Transaction and by termination of the registration of our Common
Stock under the Exchange Act. See "Effects of the  Transaction-Effect  on Market
for Shares."

      Effects on Affiliated  Stockholders.  The  Transaction  would have various
effects on  stockholders  who are affiliates of  Ambassador.  We expect that our
executive  officers and directors  would continue to  beneficially  own the same
number of  shares  immediately  after  the  Transaction  and the  percentage  of
ownership  of our Common  Stock held by  executive  officers  and  directors  of
Ambassador,  as a group,  would  increase by no more than [00.1%] of outstanding
shares. As described under "Effects of the  Transaction-Termination  of Exchange
Act  Registration,"  if the  registration  of the our Common Stock is terminated
under the Exchange Act:

      o   executive officers,  directors and other affiliates would no longer be
          subject to any of the reporting  requirements  and restrictions of the
          Exchange  Act,  including  the  short-swing  profit  provisions of the
          Section 16, and

      o   executive officers, directors and other affiliates of Ambassador might
          be  deprived  of the  ability  to  dispose  of shares of Common  Stock
          pursuant to Rule 144, as amended.

Material U.S. Federal Income Tax Consequences

      The following  summarizes certain material federal income tax consequences
to Ambassador and its stockholders that would result from the Transaction.  This
discussion  is included for general  information  only. No opinion of counsel or
ruling from the  Internal  Revenue  Service  has been  sought or  obtained  with
respect to the tax  consequences  of the  Transaction.  This summary is based on
existing U.S. federal income tax law, which may change, even retroactively. This
summary  does not  discuss all aspects of federal  income  taxation  that may be
important to you in light of your individual  circumstances.  In addition,  this
summary does not discuss any state, local, foreign, or other tax considerations.
This  summary  also  assumes  that you have held and will  continue to hold your
shares as capital assets for investment purposes under the Internal Revenue Code
of 1986,  as  amended.  stockholders  are  encouraged  to consult  their own tax
advisor as to the  particular  federal,  state,  local,  foreign,  and other tax
consequences, in light of their individual circumstances.

      Federal  Income  Tax  Consequences  to  Ambassador.  We  believe  that the
Transaction would be treated as a tax-free "recapitalization" for federal income
tax purposes.  This should result in no material federal income tax consequences
to Ambassador.

      Federal Income Tax Consequences to stockholders  Owning 30 or More Shares.
If you (1) continue to hold our Common Stock  immediately after the Transaction,
and (2) you  receive  no cash as a  result  of the  Transaction,  you  will  not
recognize  any  gain or loss in the  Transaction  and you  will  have  the  same
adjusted  tax basis and holding  period in your Common  Stock as you had in such
stock immediately prior to the Transaction.

      Federal Income Tax Consequences to Fractional Holders. If you receive cash
as a result of the  Transaction  but do not  continue  to hold our Common  Stock
immediately after the Transaction, your tax consequences will depend on whether,
in addition to receiving  cash, a person or entity related to you (as determined
by the Internal  Revenue  Code)  continues to hold our Common Stock  immediately
after the Transaction, as explained below.

                                       15


      If you (1) receive  cash in exchange  for our Common  Stock as a result of
the Transaction but do not continue to hold our Common Stock  immediately  after
the Transaction, and (2) you are not related to any person or entity which holds
our Common Stock immediately  after the Transaction,  you will recognize capital
gain or loss.  The amount of capital gain or loss you  recognize  will equal the
difference  between  the cash you  receive  for your  cashed-out  stock and your
aggregate adjusted tax basis in such stock.

      If you are related to a person or entity who  continues to hold our Common
Stock  immediately  after the Transaction (as determined by the Internal Revenue
Code) you will be treated as owning shares actually or  constructively  owned by
such  individuals  or entities  which may cause your receipt of cash in exchange
for our Common  Stock to be treated  first as  ordinary  dividend  income to the
extent of your ratable share of Ambassador's undistributed earnings and profits,
then as a tax-free  return of capital to the extent of your  aggregate  adjusted
tax basis in your shares,  and any  remaining  amount will be treated as capital
gain.  If you are related to a person or entity who continues to hold our Common
Stock  immediately  after the  Transaction,  you are urged to  consult  your tax
advisor as to the  particular  federal,  state,  local,  foreign,  and other tax
consequences of the Transaction, in light of your specific circumstances.

      Capital  Gain  And  Loss.  For  individuals,  net  capital  gain  (defined
generally as your total capital gains in excess of capital  losses for the year)
recognized  upon the sale of capital assets that have been held for more than 12
months generally will be subject to tax at a rate not to exceed 15%. Net capital
gain  recognized  from the sale of  capital  assets  that  have been held for 12
months or less will continue to be subject to tax at ordinary  income tax rates.
In addition, capital gain recognized by a corporate taxpayer will continue to be
subject to tax at the  ordinary  income tax rates  applicable  to  corporations.
There are limitations on the deductibility of capital losses.

      Backup  Withholding.  Stockholders  who own fewer than 30 shares of Common
Stock would be  required  to provide  their  social  security or other  taxpayer
identification  numbers  (or,  in some  instances,  additional  information)  in
connection with the Transaction to avoid backup  withholding  requirements  that
might  otherwise  apply.  The  letter of  transmittal  would  require  each such
stockholder to deliver such information  when the Common Stock  certificates are
surrendered following the effective time of the Transaction.  Failure to provide
such information may result in backup withholding.

      Consult Tax  Advisor.  As  explained  above,  the amounts paid to you as a
result of the Transaction may result in dividend income, capital gain income, or
some  combination  of dividend and capital gain income to you  depending on your
individual circumstances. The U.S. Federal income tax discussion set forth above
is based upon present law, which is subject to change possibly with  retroactive
effect. You should consult your tax advisor as to the particular federal, state,
local, foreign, and other tax consequences of the Transaction,  in light of your
specific circumstances.

Conduct of Business After the Transaction

      We expect our business and  operations  to continue as they are  currently
being  conducted and the  Transaction is not anticipated to have any effect upon
the conduct of such business. Upon termination of the registration of our Common
Stock under the  Exchange  Act,  we will cease the filing of  periodic  reports,
proxy statements and other reports and documents  otherwise required to be filed
with the SEC.

      Other than as described in this Proxy  Statement,  neither  Ambassador nor
its  management  has any current plans or proposals to effect any  extraordinary
corporate Transaction,  such as a merger, reorganization or liquidation; to sell
or transfer any material amount of its assets;  to change its board of

                                       16


directors  or  management;   to  materially   change  its  dividend   policy  or
indebtedness  or  capitalization;  or otherwise to effect any material change in
its corporate structure or business.

Past Business Combination Discussions

      During the third calendar quarter of 2003,  Ambassador was approached by a
prospective  acquirer  and engaged in  conceptual  discussions  about a possible
sale. The discussion ended with no monetary offer being made. There have been no
other recent  substantive  discussions  between Ambassador or its management and
any other party regarding a business combination.

Appraisal Rights

      No appraisal rights are available under the Delaware  General  Corporation
Law  to  any   stockholder  who  dissents  from  the  proposal  to  approve  the
Transaction.

               EXCHANGE OF FRACTIONAL SHARE CERTIFICATES FOR CASH

      Promptly after the Transaction,  Ambassador would mail to each holder of a
certificate or certificates which immediately prior to the effective time of the
Transaction  evidenced  outstanding  shares that  appear,  based on  information
available to Ambassador, to have been converted into the right to receive a cash
payment  ("Certificates"),  a letter of  transmittal.  The letter of transmittal
would:

      o   contain a certification  for the Fractional Holder to sign stating the
          number of shares held by the Fractional Holder;

      o   request any other information we need;

      o   specify that the risk of loss and title to the Certificates shall pass
          to Ambassador  only when the  Certificate  is delivered to Ambassador;
          and

      o   provide  instructions to the Fractional  Holder as to how to surrender
          the Certificates in exchange for the cash payment payable with respect
          to such Certificates.

      Upon surrender of a Certificate for  cancellation to Ambassador,  together
with  a  fully  completed  and  signed  letter  of  transmittal  containing  the
certification  that the  Fractional  Holder  holds  fewer  than 30 shares of our
Common  Stock  and any  other  customary  documents  required  pursuant  to such
instructions,  the Fractional  Holder will be entitled to receive a cash payment
payable  with  respect to the shares  formerly  represented  by the  surrendered
Certificate or Certificates.  When a Certificate is surrendered,  we will cancel
it.

      Ambassador intends to permit  stockholders  holding Common Stock in street
name  through  a  nominee  (such  as a bank  or  broker)  to be  treated  in the
Transaction  in the same manner as  stockholders  whose shares are registered in
their  names and will  instruct  nominees  to effect the  Transaction  for their
beneficial  holders.   However,  nominees  may  have  different  procedures  and
stockholders  holding Common Stock in street name should contact their nominees.
Beneficial  owners of fewer than 30 shares of Common Stock in "street name" will
not be required to cash in their shares  (assuming the record holder holds 30 or
more shares).

      Ambassador (along with any other person or entity to which it may delegate
or assign  any  responsibility  or task with  respect  thereto)  shall have full
discretion  and  exclusive  authority  (subject  to its  right  and  power to so
delegate or assign such authority) to:

                                       17


      o   make  inquiries  of any  stockholder  or other  person  as it may deem
          appropriate for purposes of effecting the Transaction; and

      o   resolve  and  determine,  in its  sole  discretion,  all  ambiguities,
          questions of fact and interpretation and other matters relating to the
          Transaction  or  any  letter  of   transmittal,   including,   without
          limitation,  any  questions  as to the  number of  shares  held by any
          holder  immediately  prior to the effective  time of the reverse stock
          split.  All such  determinations  by  Ambassador  shall  be final  and
          binding on all parties.

      For  purposes of effecting  the  Transaction,  Ambassador  may in its sole
discretion, but shall not have any obligation to do so,

      o   presume  that any shares of Common  Stock  held in a discrete  account
          (whether  record or beneficial) are held by a person distinct from any
          other person, notwithstanding that the registered or beneficial holder
          of a separate  discrete  account has the same or a similar name as the
          holder of a separate discrete account; and

      o   aggregate the shares held (whether of record or  beneficially)  by any
          person or persons that  Ambassador  determines  to constitute a single
          holder for purposes of  determining  the number of shares held by such
          holder.

      YOU SHOULD NOT SEND YOUR STOCK CERTIFICATES NOW. YOU SHOULD SEND THEM ONLY
AFTER  YOU  RECEIVE  A  LETTER  OF  TRANSMITTAL  FROM  AMBASSADOR.   LETTERS  OF
TRANSMITTAL WOULD BE MAILED SOON AFTER THE TRANSACTION IS COMPLETED.

                                  ESCHEAT LAWS

      The  unclaimed  property and escheat laws of each state provide that under
circumstances  defined  in  that  state's  statutes,  holders  of  unclaimed  or
abandoned property must surrender that property to the state. Fractional Holders
whose shares are  eliminated and whose  addresses are unknown to Ambassador,  or
who do not return their stock  certificates and request payment,  generally will
have a limited  period of time after the  Transaction in which to claim the cash
payment.

      For example, with respect to Fractional Holders whose last known addresses
are in  Delaware,  as shown  by our  records,  the  period  is five  (5)  years.
Following the  expiration of that  five-year  period,  Delaware law would likely
cause the cash payments to escheat to the State of Delaware.  As to Stockholders
that reside in Missouri,  as shown by our  records,  the period is also five (5)
years.   Following  the  expiration  of  that  five-year  period,   the  Uniform
Disposition  of Unclaimed  Property Act of Missouri  would likely cause the cash
payments to escheat to the State of Missouri.

      For stockholders who reside in other states or whose last known addresses,
as shown by our  records,  are in states other than  Delaware or Missouri,  such
states may have abandoned  property laws which call for either (i) such state to
obtain custodial  possession of property that has been unclaimed until the owner
reclaims  it; or (ii) escheat of such  property to the state.  Under the laws of
such other  jurisdictions,  the  "holding  period" or the time period which must
elapse  before the property is deemed to be  abandoned  may be shorter or longer
than as set forth under Missouri or Delaware law.



                                       18


                     COSTS AND FINANCING OF THE TRANSACTION

      The costs to Ambassador related to this Transaction are estimated to be as
follows:

                                                      Approximate
                           Item                          Amount
                           ----                          ------
             Legal Fees                                 $20,000
             Independent Auditors Fees                    2,000
             Transfer Agent Fees                            500
             Printing and Mailing Costs                   1,500
             Proxy Forwarding Expenses                      200
             Newswire Expense                               500
             Cash-Out of Fractional Shares                  580

                                         TOTAL          $25,280

      In  connection  with our Annual  Meeting,  some of these fees and expenses
would have been incurred  regardless of the  Transaction.  However,  we estimate
that the Transaction will result in additional  costs of approximately  $23,580.
The  consideration  to  stockholders  and the  fees  and  expenses  incurred  in
connection with the Transaction will be paid from Ambassador's working capital.

                              FINANCIAL INFORMATION

      Ambassador hereby  incorporates by reference (a) the financial  statements
and the notes thereto  contained on pages F1 through F14 of Ambassador's  Annual
Report  included  as an  Annex  to  this  Proxy  Statement,  (b) the  report  of
independent  certified public  accountants  thereon  contained on page F1 of the
Annual  Report,  (c)  Management's  Discussion and Analysis or Plan of Operation
contained  on  pages 6  through  11 of the  Annual  Report,  (d)  the  Financial
Statements  and notes  thereto  contained  on pages 3 through 9 of  Ambassador's
Quarterly  Reports  included  as an  Annex  to  this  Proxy  Statement  and  (e)
Management's  Discussion and Analysis or Plan of Operation  contained on pages 9
through 12 of the Quarterly Reports.

      In addition,  the following sets forth certain  financial  information for
Ambassador and its subsidiaries for and as of the following periods and dates:



- ---------------------- --------------------------------------- -----------------------------
                                   Three Months Ended                   Year Ended
- ---------------------- --------------------------------------- -----------------------------
                        November 27, 2003   November 27, 2002   May 29, 2003   May 29, 2002
- ---------------------- ------------------- ------------------- -------------- --------------
                                                                         
 Ratio of Earnings to           --                  --               --              --
   Fixed Charges(1)
- ---------------------- ------------------- ------------------- -------------- --------------


(1) Ambassador did not have earnings for any of the respective periods.


- ---------------------- ------------------- ----------------- ----------------
                        November 27, 2003   August 28, 2003    May 29, 2003
- ---------------------- ------------------- ----------------- ----------------
 Book Value Per Share         $.02               $.09                $.11
- ---------------------- ------------------- ----------------- ----------------

                                       19


                          BOARD OF DIRECTORS DISCRETION

      Although the board requests stockholder approval of the proposed amendment
to Article IV of Ambassador's  Certificate of Incorporation,  the board reserves
the authority to decide, in its discretion,  to withdraw the proposed  amendment
from the agenda of the Annual Meeting prior to any  stockholder  vote thereon or
to abandon the Transaction  after such vote and before the  effectiveness of the
Transaction.  Although the board presently  believes that the proposed amendment
is in the  best  interests  of  Ambassador  and its  stockholders,  and thus has
recommended a vote for the proposed  amendment,  the board nonetheless  believes
that it is prudent to recognize that,  while unlikely,  between the date of this
Proxy   Statement  and  the   effective   time  of  the   Transaction,   factual
circumstances,  could  possibly  change such that it might not be appropriate or
desirable  to effect  the  Transaction  at this  time.  If the board  decides to
withdraw the proposed amendment from the agenda of the Annual Meeting, the board
will notify the stockholders of such decision by announcement at the meeting.

                   MARKET FOR COMMON STOCK, DIVIDENDS AND STOCK PURCHASES

Market for Common Stock

      Currently,  there is little,  if any,  public trading of our Common Stock.
Ambassador  believes that the Common Stock is currently eligible to be traded in
the over the counter  market,  both on the OTC  Bulletin  Board and in the "pink
sheets".  Ambassador  believes  that the Common Stock trades  publicly on a very
infrequent basis.

Dividends

      No cash  dividends  were  declared  during  fiscal  years 2002 and 2003 or
during the first two quarters of fiscal year 2004. Ambassador does not currently
expect to pay cash dividends in the immediate future.

Stock Repurchases by Ambassador

      At the request of an unaffiliated  stockholder,  Ambassador repurchased 20
shares  of  common  stock at $0.35  per  share on  February  6,  2004.  No other
repurchases by Ambassador have occurred within the past year.

                                  VOTE REQUIRED

      The proposed  Transaction must be approved by the holders of a majority of
the  outstanding  shares of our  Common  Stock  entitled  to vote  thereon.  Any
abstention  or broker  non-vote  will  have the  effect  of a vote  against  the
proposed Transaction.

      As of the record date, the executive  officers and directors of Ambassador
beneficially  owned a total of approximately 31% of the outstanding Common Stock
entitled to vote at the Annual Meeting.  Each executive  officer and director of
Ambassador  has  advised  Ambassador  that he or she  intends to vote his or her
shares in favor of the Transaction.

                    RECOMMENDATION OF THE BOARD OF DIRECTORS

      THE BOARD OF DIRECTORS  UNANIMOUSLY  RECOMMENDS THAT THE STOCKHOLDERS VOTE
"FOR" PROPOSAL 1 CONCERNING AN AMENDMENT TO OUR

                                       20


CERTIFICATE  OF  INCORPORATION  TO EFFECT A 1 FOR 30 REVERSE  STOCK  SPLIT AND A
30-FOR-1 FORWARD STOCK SPLIT OF OUR COMMON STOCK.

           CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS

      Certain  statements  contained  in  this  Proxy  Statement  that  are  not
statements of historical fact may constitute "forward-looking statements". These
statements are subject to risks and uncertainties, as described below.

      Examples of forward-looking  statements  include,  but are not limited to:
(i) projections of revenues, income or loss, earnings or loss per share, capital
expenditures,  the payment or  non-payment of dividends,  capital  structure and
other financial items, (ii) statements of plans and objectives of our management
or board,  including  plans or objectives  relating to our products or services,
(iii)  statements  of  future  economic  performance,  and  (iv)  statements  of
assumptions  underlying  the  statements  described  in  (i),  (ii)  and  (iii).
Forward-looking statements can often be identified by the use of forward-looking
terminology,  such as "believes,"  "expects," "may," "will," "should,"  "could,"
"intends," "plans," "estimates" or "anticipates,"  variations thereof or similar
expressions.

      Forward-looking  statements  are not  guarantees of future  performance or
results. They involve risks,  uncertainties and assumptions.  Our future results
of operations, financial condition and business operations may differ materially
from  those  expressed  in  these  forward-looking  statements.   Investors  are
cautioned not to put undue reliance on any forward-looking statement.

      There are a number of factors  that could cause  actual  results to differ
materially from those  discussed in the  forward-looking  statements,  including
those factors  described below.  Other factors not identified  herein could also
have such an effect. Among the factors that could cause actual results to differ
materially  from  those  discussed  in the  forward-looking  statements  are the
following:

      o   competition;

      o   our ability to retain senior management and other key personnel;

      o   changes in general economic conditions.


                                       21



                                   PROPOSAL 2

                              ELECTION OF DIRECTORS

      The board presently consists of four (4) directors,  whose terms of office
will expire upon the election of their  successors  at the Annual  Meeting.  The
board has nominated each of the current  directors of Ambassador for re-election
at the  Annual  Meeting.  The  stockholders  will be asked to elect  each of the
nominees  listed below as a director for a term of one year and until his or her
successor is elected and qualified,  or until his or her earlier  resignation or
removal.  Management  expects all of such nominees to be available for election,
but in the event that any of them should become  unavailable,  the persons named
in the  accompanying  Proxy  Statement  will vote for a  substitute  nominee  or
nominees if so  designated  by the board.  The four (4) nominees  receiving  the
greatest number of votes will be elected directors at the Annual Meeting.

Nominees for Election as Directors

                                    A Director of
          Name              Age      Ambassador     Principal Occupation(1)
                                       Since
Robert A. Laudicina          62        1986           President, Treasurer
Arthur D. Stevens            78        1963                Consultant
Ann W. Stevens               61        1996            Real Estate Broker
John A. Makula               54        2000       Vice President, Secretary(2)
- --------------

     (1) Unless  otherwise  indicated,  each director has had the same principal
occupation  during the last five years.  Robert A.  Laudicina and John A. Makula
have been full-time employees of Ambassador for more than five years.

     (2) Prior to being elected Secretary in May, 2000, Mr. Makula was Assistant
Secretary of Ambassador.

     (3) Arthur D. Stevens,  Chairman, and Ann M. Stevens, Director, are husband
and wife.  No other  family  relationship  exists  between any of the  executive
officers and directors listed above.

Meetings of the Board of Directors

      There were two  meetings of the board  during the last fiscal year and one
meeting to date during the current  Fiscal  Year.  Each  director  attended  all
meetings  of the board  during the last fiscal  year and  current  Fiscal  Year.
Ambassador does not have standing audit,  compensation or nominating committees,
or committees performing similar functions.

Stockholder Nomination Policy

      The board of directors  performs the  functions of a nominating  committee
and selects all  nominees  for election at  shareholder  meetings.  The board of
directors does not believe a separate  nominating  committee is necessary as the
Company is not  currently  required  to have a separate  committee  and the full
board of directors  desires to  participate  in the  discussions  regarding  the
structure,  qualifications  and needs of the board.  The members of the board of
directors who  participate  in the nomination  process are Robert A.  Laudicina,
Arthur D. Stevens, Ann W. Stevens and John A. Makula. Applying the definition of
the  term  "independent   director"  under  Rule  4200(a)(15)  of  the  National
Association  of Securities  Dealers'

                                       22


listing standards as permitted under the requirements of paragraph (d)(3)(iv) of
Item 7 of Schedule 14A, all of the directors are not independent.

      The  board  has  not  established  specific  minimum   qualifications  for
recommended  nominees,  but as a best  practice  it  does  evaluate  recommended
nominees  for  directors  based  on  their  character,  judgment,  independence,
financial or business acumen, diversity of experience,  ability to represent and
act on  behalf  of all  stockholders,  as  well as the  needs  of the  board  of
directors.  The  board  of  directors  does not  have a  policy  of  considering
stockholder  nominations  for inclusion in the Company's proxy statement sent to
stockholders  in  connection  with  the  election  of  directors.  The  board of
directors does not believe such a policy is necessary at this time as it has not
received  requests  from  stockholders  to  submit  nominations  to the board of
directors.  The board of  directors  will  continue to monitor this and evaluate
whether such a policy is desirable.

Communications with Directors

      The  board  of  directors   does  not  have  a  formal  process  by  which
shareholders  may  send  communications  to  the  full  board  of  directors  or
individual  directors,  but stockholders can mail communications to the board or
individual  members at the  Company's  offices at 5-30 54th Avenue,  Long Island
City,  NY  11101,   attention   Secretary.   The  Secretary  will  forward  such
communications  to the board or the  specific  director.  Stockholders  are also
permitted to  communicate  with the board of directors at the  Company's  annual
meeting  of  stockholders.  The  board  is of the  view  that  this  process  is
sufficient for allowing stockholders to communicate with the board.

      The Company does not currently have a formal policy  regarding  directors'
attendance at the annual meeting of  stockholders,  but historically all members
of the board have attended such meetings.  All members of the board attended the
2003 annual meeting of stockholders.

Section 16(a) Beneficial Ownership Reporting Compliance

      Section  16(a)  of  the  Exchange  Act  requires  Ambassador's  directors,
executive officers and persons who beneficially own more than ten percent of our
Common Stock to file reports of  beneficial  ownership and reports of changes in
beneficial  ownership with the SEC and to provide us copies. Based solely upon a
review of the copies of such reports provided to us and written  representations
from directors and executive  officers,  we believe that all applicable  Section
16(a) filing requirements for the fiscal year ended May 29, 2003 have been met.

      THE BOARD RECOMMENDS THAT  STOCKHOLDERS  VOTE FOR EACH OF THE NOMINEES FOR
DIRECTOR PRESENTED IN PROPOSAL 2.

                              INDEPENDENT AUDITORS

      Representatives of Withum, Smith & Brown are expected to be present at the
Annual  Meeting  to make  any  statement  they  may  desire  and to  respond  to
appropriate questions concerning the audit report.

Audit Fees [describe  aggregate fees billed in each of the last two fiscal years
for financial statements and review of financial statements included in 10-QSB]


                                       23



Audit-Related Fees

     The  aggregate  audit-related  fees  billed  by  Withum,  Smith & Brown for
services rendered to the Company for fiscal years ended May 31, 2002 and May 29,
2003 were approximately $25,425 and $32, 704 respectively.

Tax Fees

     The  aggregate  tax fees  billed  by  Withum,  Smith & Brown  for  services
rendered to the Company for each of the fiscal  years ended May 31, 2002 and May
29, 2003 were  $6,500 and $3,300  (this  amount may  increase as the tax returns
have not been completed for 2003) respectively.

All Other Fees

     The aggregate fees billed by Withum, Smith & Brown for services rendered to
us other than the  services  described  above under  "Audit Fees" for the fiscal
year ended May 29, 2003 were $3,300 which  included  partial  preparation of tax
returns  for the fiscal  year ended May 29,  2003,  and  miscellaneous  clerical
expenses.  There were no fees incurred for financial  information systems design
and implementation.

     The board of directors  has  considered  whether the provision of non-audit
services is compatible  with  maintaining the  independence  of Withum,  Smith &
Brown. See "BOARD OF DIRECTORS AUDIT REPORT".

                         BOARD OF DIRECTORS AUDIT REPORT

      Ambassador  does not have a separate  audit  committee.  In fulfilling its
responsibilities,  the board of directors  reviewed and  discussed  Ambassador's
audited  financial  statements  for the fiscal  year ended May 29, 2003 with our
management and independent auditors. The board also discussed with Withum, Smith
& Brown,  our  independent  auditors,  the matters  required to be  discussed by
Statement on Auditing Standards No. 61,  "Communication  with Audit Committees."
In addition,  the board received the written disclosures and the letter from the
independent  auditors  required by Independence  Standards Board Standard No. 1,
"Independence  Discussions  with  Audit  Committees,"  and  discussed  with  the
independent  auditors their  independence  in relation to us and our management.
The board of directors also considered the non-audit  services provided to us by
the  independent  auditors and concluded that such services were compatible with
maintaining their independence.

      Based upon the reviews  and  discussions  referred to above,  the board of
directors  recommended that the audited financial  statements be included in our
Annual  Report on Form  10-KSB for the fiscal year ended May 29, 2003 filed with
the SEC.

                                    Submitted by the Board of Directors


                                    Robert A. Laudicina
                                    Arthur D. Stevens
                                    Ann W. Stevens
                                    John A. Makula


                                       24


                        EXECUTIVE OFFICERS OF THE COMPANY

      The executive officers of Ambassador are as follows:

                 Name               Age              Position(1)
                 ----               ---              --------

         Robert A. Laudicina         62     President, Treasurer
         John A. Makula (2)          54     Vice President, Secretary


     (1) Executive officers serve at the pleasure of the board. Unless otherwise
indicated,  each executive officer has had the same principal  occupation during
the last five years.  The business  address and phone  number of each  executive
officer is Ambassador Food Services  Corporation,  5-30 54th Avenue, Long Island
City, NY 11101, and the telephone number is (718) 361-2512.

     (2) Mr.  Makula  was  elected  Assistant  Secretary  on April 12,  2000 and
elected Vice President,  Secretary and Director in May 2000.  Prior to April 12,
2000,  Mr. Makula was  Assistant  Secretary of  Ambassador,  a position he still
holds.

                             EXECUTIVE COMPENSATION

Officer Compensation

      The following table sets forth certain summary information  concerning the
compensation  paid and awarded for the years  indicated  to  Ambassador's  chief
executive  officer and to each  executive  officer of  Ambassador  who  received
compensation  in excess of $100,000 for services  rendered in all  capacities to
Ambassador and its subsidiaries  during  Ambassador's  fiscal year ended May 29,
2003.



                           Summary Compensation Table

                                                                  Long-Term
                                  Annual Compensation            Compensation
   Name and                                                    Restricted Stock     All Other
Principal Position         Year    Salary($)    Bonus($)(1)      Award ($)(2)     Compensation($)
- ------------------         ----    ---------    -----------      ------------     ---------------
                                                                   
Robert A. Laudicina        2002      127,302
                           2003      148,936


     (1) Includes  bonuses received in the reported year. The payment of bonuses
is at the discretion of the board.

Director Compensation

      Ambassador  currently does not pay each non-employee  director any fee for
each board  meeting  attended  in person or for each board  meeting  attended by
telephone.  Directors are reimbursed for certain reasonable expenses incurred in
attending  meetings.  Officers  of  Ambassador  do not  receive  any  additional
compensation for serving as members of the board.

                                       25


                          SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

      The  following  table sets forth certain  information,  as of May 29, 2003
with  respect  to the  beneficial  ownership  of the  Common  Stock  by (a) each
beneficial  owner of more than 5% of the outstanding  shares  thereof,  (b) each
director and each nominee to become a director, (c) each executive officer named
in the Summary Compensation Table and (d) all executive officers,  directors and
nominees to become directors of Ambassador as a group.

                                            Number of         Percent of Common
                                       Shares Beneficially          Stock
Name of Beneficial Owner                     Owned(1)          Outstanding(2)
- ------------------------               -------------------    -----------------
Arthur D. Stevens                             191,444(3)            26.1%
1901 West 69th Street
Shawnee Mission, KS  66208

Thomas G. Berlin                              235,409               32.0%
c/o Berlin Financial Ltd.
2311 Chagrin Blvd., Suite 275
Beachwood, OH  44122

George T. Terris                               54,000                7.3%
7014 Willow Street, Apt. 9
Sarasota, FL  34243

George F. Crawford                             51,761                7.0%
10110 Fontana Lane
Overland Park, KS  66207

Robert A. Laudicina                            26,265                3.6%
c/o Ambassador Food Services Co.
5-30 54th Avenue
Long Island City, NY  11101

John A. Makula                                  9,750                1.3%
c/o Ambassador Food Services Co.
5-30 54th Avenue
Long Island City, NY  11101

Ann W. Stevens                                  1,000                0.1%
1901 West 69th Street
Shawnee Mission, KS  66208

     (1) Unless otherwise moderated, each holder has sole noting and disposition
power with respect to the shares listed.

     (2)  Percentages  are  determined in  accordance  with Rule 13d-3 under the
Exchange Act.

     (3) Does not include 91,400 shares beneficially owner by Mr. Steven's adult
children, in which shares he disclaims any beneficial interest.

                                       26


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      The Company entered into a consulting  agreement with Arthur D. Stevens, a
stockholder  and former  chief  executive  officer.  The  agreement,  originally
requiring  payments of $100,482 per annum, was informally amended to a total per
annum  consulting fee of $91,000.  The consulting  agreement  terminates in May,
2009. The expense  relating to that agreement at May 29, 2003, and May 30, 2002,
was $91,000 and $102,000, respectively.

      In connection  with the settlement of debt, the Company signed  promissory
notes with stockholders and management of the Company for loans in the aggregate
amount of $95,000. These notes are payable $30,000 on demand after October, 2003
and $65,000 on demand after April,  2007 and are  subordinated  to  Ambassador's
principal  lender.  Interest accrues on the notes at a rate of ten percent (10%)
per year,  which is  payable  in  semiannual  installments.  The loans were from
Thomas G. Berlin  ($65,000),  Anthony  Zaccario  ($15,000),  Robert L. Laudicina
($10,000) and John Makula ($5,000).

                          FUTURE STOCKHOLDER PROPOSALS

      We currently  anticipate  that for our 2004 annual meeting of stockholders
("2004  Annual  Meeting")  will be held on November  29, 2004.  Any  appropriate
stockholder  proposal to be presented for action at the 2004 Annual Meeting must
be received by Ambassador by August 1, 2004 for inclusion in the proxy  material
relating to such meeting.

                                     GENERAL

Solicitation of Proxies

      In addition to the solicitation of proxies from stockholders by use of the
mails, it is expected that a limited number of employees of Ambassador,  without
additional  compensation,  may solicit  proxies from  stockholders by telephone,
telegraph and personal visits.  It is expected that banks,  brokerage houses and
others will be requested to forward the soliciting  material to their principals
and  obtain   authorization   for  the  execution  of  proxies.   All  costs  of
solicitation,  including  the costs of  preparing,  assembling  and mailing this
Proxy  Statement and all papers which now accompany or may hereafter  supplement
the same,  as well as the  reasonable  out-of-pocket  expenses  incurred  by the
above-mentioned banks, brokerage houses and others, will be borne by Ambassador.

                             ADDITIONAL INFORMATION

      Ambassador is subject to the  informational  requirements  of the Exchange
Act and in accordance  therewith  files reports and other  information  with the
SEC.  Ambassador has filed a Schedule 13E-3 with the SEC in connection  with the
proposed Transaction. As permitted by the rules and regulations of the SEC, this
Proxy  Statement  does  not  contain  all of the  information  set  forth in the
Schedule 13E-3. The Schedule 13E-3, including exhibits and other filings made by
Ambassador as described above, may be inspected  without charge,  and copies may
be obtained at prescribed rates, at the public reference facility  maintained by
the SEC at Room 1024, Judiciary Plaza, 450 Fifth Street, N.W., Washington,  D.C.
20549.  Copies of such  materials can also be obtained upon payment of the SEC's
prescribed  rates  from the  Public  Reference  Section  of the SEC at 450 Fifth
Street,  N.W.,  Washington,  D.C.  20549.  You  may  obtain  information  on the
operation  of  the  SEC's  public   reference   rooms  by  calling  the  SEC  at
1-800-SEC-0330.  The SEC maintains a web site, which contains reports, proxy and
information  statements and other information  regarding  registrants that, like
Ambassador,  file  electronically  with  the  SEC,  at  the  following  address:
http://www.sec.gov.

                                       27


                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

      Any  statement  contained  in a  document  incorporated  or  deemed  to be
incorporated  by reference  herein shall be deemed to be modified or  superceded
for purposes of this Proxy Statement to the extent that a statement contained in
this Proxy Statement or in any  subsequently  filed document that also is deemed
to be  incorporated  by reference  herein modifies or supercedes such statement.
Any such statement so modified or superceded  shall not be deemed,  except as so
modified or superceded, to constitute a part of this Proxy Statement.

      The  following  documents  filed  with  the SEC by  Ambassador  have  been
incorporated into this Proxy Statement by reference:

      Ambassador hereby  incorporates by reference (a) the financial  statements
and the notes thereto  contained on pages F1 through F14 of Ambassador's  Annual
Report  included  as an  Annex  to  this  Proxy  Statement,  (b) the  report  of
independent  certified public  accountants  thereon  contained on page F1 of the
Annual  Report,  (c)  Management's  Discussion and Analysis or Plan of Operation
contained  on  pages 6  through  11 of the  Annual  Report,  (d)  the  Financial
Statements  and notes  thereto  contained  on pages 3 through 9 of  Ambassador's
Quarterly  Reports  included  as an  Annex  to  this  Proxy  Statement  and  (e)
Management's  Discussion and Analysis or Plan of Operation  contained on pages 9
through 12 of the Quarterly Reports.

                                     ANNEXES

      The following  documents are being delivered to Ambassador's  stockholders
together with this Proxy Statement.

      Annual Report to stockholders for the fiscal year ended May 29, 2003.

      Quarterly Report on Form 10-QSB for the quarter ended August 28, 2003.

      Quarterly Report on Form 10-QSB for the quarter ended November 27, 2003.



                                    BY ORDER OF THE BOARD OF DIRECTORS


                                    ----------------------------------
                                    President
                                    and Chief Executive Officer


DATE:
      ------------------------


                                       28



                                   APPENDIX A

                       PROPOSED AMENDMENT TO ARTICLE IV OF
                   THE COMPANY'S CERTIFICATE OF INCORPORATION
                   TO EFFECT THE PROPOSED REVERSE STOCK SPLIT
                             AND FORWARD STOCK SPLIT



      RESOLVED, that Article IV of the Company's Certificate of Incorporation is
hereby amended by adding at the end of Article IV the following provisions:

                               Reverse Stock Split
                             and Forward Stock Split

      At 8:00 p.m.  (Central time) on the effective date of the amendment adding
these  paragraphs  to  Article  IV  ("Effective   Date"),   each  share  of  the
Corporation's Common Stock, $1.00 par value ("Common Stock"),  held of record as
of 8:00  p.m.  (Central  time) on the  Effective  Date  shall be and  hereby  is
automatically   reclassified  and  converted,   without  further  action,   into
one-thirtieth  (1/30) of a share of the Corporation's Common Stock. No fractions
of shares shall be issued to any Fractional Holder (as defined below),  and from
and after 8:00 p.m. (Central time) on the Effective Date, each Fractional Holder
shall have no further  interest as a stockholder in respect of such fractions of
shares,  and in lieu of receiving  such fractions of shares shall be entitled to
receive,  upon surrender of the certificate or certificates  representing shares
of Common Stock held of record by such Fractional Holder, an amount equal to the
fair value of such  fractional  share as determined by the Board of Directors of
the Corporation. A "Fractional Holder" is defined as a holder of record of fewer
than 30 shares of Common Stock as of 8:00 p.m.  (Central  time) on the Effective
Date,  who would be  entitled  to less than one whole  share of Common  Stock in
respect of such shares as a result of such reclassification and conversion.

      At 8:01 p.m.  (Central  time) on the  Effective  Date,  each  share of the
Corporation's  Common Stock and any fraction  thereof held by a holder of record
of one or more  shares of Common  Stock as of 8:01  p.m.  (Central  time) on the
Effective Date shall be and hereby is automatically  reclassified and converted,
without further  action,  into the  Corporation's  Common Stock, on the basis of
thirty (30) new shares of Common Stock for each whole share of Common Stock.


                                      A-1



   Please Complete, Sign, Date and Return this Proxy in the Enclosed Envelope.

                                      PROXY

                      Ambassador Food Services Corporation
                                5-30 54th Avenue
                           Long Island, New York 11101

                THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS

     The undersigned hereby appoints Robert A. Laudicina and John A. Makula, and
each of them, jointly and severally, with full power of substitution, as proxies
for the  undersigned at the Annual Meeting of  Stockholders  of Ambassador  Food
Services Corporation,  to be held at 5-30 54th Avenue, Long Island, New York, on
____________,  2004, at 11:00 a.m. Eastern time, and at any adjournment, to vote
the  shares of common  stock  the  undersigned  would be  entitled  to vote,  if
personally present, upon the election of directors,  the proposal stated on this
Proxy and any other matter properly brought before the meeting, all as set forth
in the _____________________, 2004 Proxy Statement.

     Unless otherwise marked, this Proxy will be deemed marked "For" on Proposal
1 and marked "Granted" on Proposal 2, and voted accordingly.

                             -----                 -----
                            [Place shareholder label here]
                             -----                 -----


 [X]       Please mark your
           votes as in this
           example.

                        THE BOARD OF DIRECTORS RECOMMENDS
             A VOTE "FOR" ON PROPOSAL 1 AND "GRANTED" ON PROPOSAL 2

                                                  FOR      AGAINST      ABSTAIN

1. Approval of the proposed  amendment to the     |_|        |_|          |_|
   Certificate of  Incorporation  to effect a
   1-for-30   reverse   stock  split  of  the
   outstanding  common  stock  followed  by a
   30-for-1 forward stock split.

2. Authority  granted to or withheld from the      Authority         Authority
   proxies   to  vote   for   the   following
   nominees  as  Directors   (or   substitute   GRANTED to vote     WITHHELD to
   nominee(s)  designated  by  the  Board  of  for all nominees     Vote for all
   Directors   if   any   of   them   becomes                         nominees
   unavailable):    Robert   A.    Laudicina,
   Arthur  D.  Stevens,  Ann W.  Stevens  and         |_|               |_|
   John A. Makula.

   (INSTRUCTIONS:  To withhold  authority  to
   vote  for  any  individual  nominee,  line
   through  that  nominee's  name in the list
   above.


     This Proxy confers discretionary authority to vote upon certain matters, as
described in the accompanying Proxy Statement.

SIGNATURE_______________ DATE:____, 2004  SIGNATURE_____________ DATE:____, 2004

(Note:    Please  sign  exactly  as  name  appears  on  this  Proxy.  Executors,
          administrators,  trustees,  etc.,  should so  indicate  when  signing,
          giving their full title as such. If a signer is a corporation or other
          entity,  execute  in full  corporation  or entity  name by  authorized
          officer.  If shares are held in the name of two or more  persons,  all
          should sign.)