PRELIMINARY DRAFT


                                  SCHEDULE 14A
                                 (RULE 14A-101)
                            SCHEDULE 14A INFORMATION
                 PROXY STATEMENT PURSUANT TO SECTION 14(A) OF
                       THE SECURITIES EXCHANGE ACT OF 1934
                                (Amendment No. 2)


Filed by the Registrant [X]

Filed by a party other than the Registrant [   ]

Check the appropriate box:
    [X]  Preliminary Proxy Statement
    [   ]  Confidential for Use of the Commission Only (as permitted by Rule
14a-6(a)(2))
    [   ]  Definitive Proxy Statement
    [   ]  Definitive additional materials
    [   ]  Soliciting material pursuant toss.240.14a-11(c) orss.240.14a-12

                      AMBASSADOR FOOD SERVICES CORPORATION

- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of filing fee (Check the appropriate box):

    [X] No fee required.

    [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

      1) Title of each class of securities to which transaction applies:
- --------------------------------------------------------------------------------

      2) Aggregate number of securities to which transaction applies:
- --------------------------------------------------------------------------------

      3) Per unit  price  or other  underlying  value  of  transaction  computed
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee
is calculated and state how it was determined):
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      4) Proposed maximum aggregate value of transaction:
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      5) Total fee paid:
- --------------------------------------------------------------------------------

    [ ] Fee paid previously with preliminary materials.
- --------------------------------------------------------------------------------

    [ ] Check box if any part of the fee is offset as provided  by Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing. SEC File No. 1-08460

      1) Amount previously paid:
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      2) Form, Schedule or Registration Statement No.:
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      3) Filing party:
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      4) Date filed:
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                                                               PRELIMINARY DRAFT


[Logo and Name]                                       5-30 54th Avenue
                                                      Long Island City, NY 11101
                                                      (718) 361-2512

                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                _______ __, 2004

The annual meeting of the stockholders of Ambassador Food Services  Corporation,
a Delaware corporation (the "Annual Meeting"), will be held at 5-30 54th Avenue,
Long Island City, New York 11101, on  ______________,  2004, 11:00 a.m., Eastern
time, for the following purposes:

      1.  To  consider  and act  upon a  proposal  to  amend  the  corporation's
      Certificate  of  Incorporation  to effect a 1 for 30 reverse  stock  split
      followed   immediately   by  a  30  for  1  forward  stock  split  of  the
      corporation's outstanding common stock (the "Transaction"). As a result of
      the Transaction,  (a) each share of the corporation's common stock held by
      a stockholder owning fewer than 30 shares immediately before the effective
      time of the  reverse  stock  split  will be  converted  into the  right to
      receive from the corporation  Thirty-five  Cents ($0.35) in cash,  without
      interest,  and (b) each share of common stock held by a stockholder owning
      30  or  more  shares  will   continue  to  represent   one  share  of  the
      corporation's common stock after completion of the Transaction.  A copy of
      the proposed  amendment to the corporation's  Certificate of Incorporation
      is attached as Appendix A to the accompanying Proxy Statement.

      2. To  consider  and act upon a proposal  to elect four  directors  of the
      corporation as set forth in the accompanying Proxy Statement.

      3. To consider  and  transact  such other  business as may  properly  come
      before the Annual Meeting.

      Stockholders of record at the close of business on _____________, 2004 are
entitled to vote at the Annual Meeting.

      NEITHER THE  SECURITIES AND EXCHANGE  COMMISSION NOR ANY STATE  SECURITIES
COMMISSION  HAS  APPROVED OR  DISAPPROVED  OF THE  TRANSACTION,  PASSED UPON THE
MERITS OR FAIRNESS OF THE  TRANSACTION,  OR PASSED UPON THE ACCURACY OR ADEQUACY
OF THE  DISCLOSURES  CONTAINED  IN  THIS  DOCUMENT.  ANY  REPRESENTATION  TO THE
CONTRARY IS A CRIMINAL OFFENSE.

      TO INSURE  YOUR  REPRESENTATION  AT THE ANNUAL  MEETING,  YOU ARE URGED TO
DATE, SIGN AND RETURN THE ACCOMPANYING PROXY IN THE ENCLOSED ENVELOPE AS SOON AS
POSSIBLE.  Sending  in your  Proxy now will not  interfere  with your  rights to
attend  the  Annual  Meeting  or to vote your  shares  personally  at the Annual
Meeting if you wish to do so.

      You are cordially invited to attend the Annual Meeting.

                                          BY ORDER OF THE BOARD OF DIRECTORS

                                                      Robert A. Laudicina
                                                      President
DATE:
      ---------------------
      Long Island City, NY

- --------------------------------------------------------------------------------
PLEASE FILL IN, SIGN AND RETURN THE ENCLOSED PROXY CARD.  THE ENCLOSED ENVELOPE
REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES. PLEASE DO NOT RETURN ANY
STOCK CERTIFICATES AT THIS TIME.  AFTER THE EFFECTIVE DATE OF THE TRANSACTION
YOU WILL RECEIVE INSTRUCTIONS FOR EXCHANGING YOUR CERTIFICATES.
- --------------------------------------------------------------------------------







                                TABLE OF CONTENTS

                                                                            Page

PROXY STATEMENT..............................................................1
VOTING AND PROXIES...........................................................1
SUMMARY TERM SHEET...........................................................2
PROPOSAL 1  AMENDMENT TO OUR CERTIFICATE OF INCORPORATION TO EFFECT A 1
 FOR 30 REVERSE STOCK SPLIT AND A 30 FOR 1 FORWARD STOCK SPLIT OF OUR
 COMMON STOCK................................................................5
  General....................................................................5
SPECIAL FACTORS..............................................................6
  Background of the Transaction..............................................6
  Purpose and Reasons for the Transaction....................................7
  Fairness of the Transaction................................................9
  Effects of the Transaction................................................16
  Material U.S. Federal Income Tax Consequences.............................18
  Conduct of Business After the Transaction.................................19
  Past Business Combination Discussions.....................................19
  Appraisal Rights..........................................................19
EXCHANGE OF FRACTIONAL SHARE CERTIFICATES FOR CASH..........................20
ESCHEAT LAWS................................................................21
COSTS AND FINANCING OF THE TRANSACTION......................................22
FINANCIAL INFORMATION.......................................................22
BOARD OF DIRECTORS DISCRETION...............................................23
MARKET FOR COMMON STOCK, DIVIDENDS AND STOCK PURCHASES......................23
  Market for Common Stock...................................................23
  Dividends  ...............................................................23
  Stock Repurchases by Ambassador ..........................................23
VOTE REQUIRED...............................................................23
RECOMMENDATION OF THE BOARD OF DIRECTORS....................................23
CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS..................24
PROPOSAL 2  ELECTION OF DIRECTORS...........................................25
  Nominees for Election as Directors........................................25
  Meetings of the Board of Directors........................................25
  Stockholder Nomination Policy.............................................25
  Communications with Directors.............................................26
  Section 16(a) Beneficial Ownership Reporting Compliance...................26
INDEPENDENT AUDITORS........................................................27
  Audit Related Fees........................................................27
BOARD OF DIRECTORS AUDIT REPORT.............................................27
EXECUTIVE OFFICERS OF THE COMPANY...........................................28
EXECUTIVE COMPENSATION......................................................28
  Officer Compensation......................................................28
  Director Compensation.....................................................28
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT..............29
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS..............................30
FUTURE STOCKHOLDER PROPOSALS................................................30
GENERAL.....................................................................30
  Solicitation of Proxies...................................................30
ADDITIONAL INFORMATION......................................................30
INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE.............................31
ANNEXES.....................................................................31
APPENDIX A.................................................................A-1






                      AMBASSADOR FOOD SERVICES CORPORATION
                                5-30 54th Avenue
                        Long Island City, New York 11101
                                 (718) 361-2512

                                                           _______________, 2004

                                 PROXY STATEMENT

      This Proxy Statement is furnished in connection  with the  solicitation of
proxies  by the Board of  Directors  of  Ambassador  Food  Services  Corporation
("Ambassador",  "we", "us", "our"), for the annual meeting of stockholders to be
held on ___________,  2004 at 11:00 a.m. Eastern time, at 5-30 54th Avenue, Long
Island City, New York, or any postponements or adjournments thereof (the "Annual
Meeting").   These  proxy  solicitation   materials  were  mailed  on  or  about
__________, 2004 to all stockholders entitled to vote at the Annual Meeting.

      Copies of our annual report to stockholders  for the fiscal year ended May
29, 2003  ("Annual  Report")  and our  Quarterly  Reports on Form 10-QSB for the
fiscal  quarters  ended  August 28,  2003,  ended  November  27,  2003 and ended
February 26, 2004  (collectively,  "Quarterly  Reports") are enclosed  herewith.
Certain  portions of the Annual  Report and Quarterly  Reports are  incorporated
herein by reference. See "Incorporation of Certain Documents by Reference".  The
remaining  portions of such reports are not incorporated in this Proxy Statement
and are not to be deemed a part of the proxy soliciting material.

                               VOTING AND PROXIES

      Only  stockholders of record at the close of business on __________,  2004
are  entitled  to  receive  notice  of and to vote at the  Annual  Meeting.  The
outstanding voting securities of Ambassador as of such date consisted of 734,656
shares  of  common  stock,  $1.00  par value  ("Common  Stock").  The  principal
executive  offices of  Ambassador  are located at 5-30 54th Avenue,  Long Island
City, New York 11101.

      If the accompanying  Proxy is signed and returned,  the shares represented
by the Proxy will be voted in accordance with the specifications thereon. If the
manner of voting such shares is not  indicated on the Proxy,  they will be voted
for (a) approval of the amendment of Ambassador's  Certificate of  Incorporation
to effect a 1-for-30  reverse  stock split  followed  immediately  by a 30-for-1
forward  stock  split of  Ambassador's  outstanding  Common  Stock;  and (b) the
nominees for directors named herein.

      Stockholders are entitled to one vote per share on all matters.  Directors
are  elected by a plurality  of votes.  A  stockholder  may  instruct  the proxy
holders  not to vote  for one or more of the  nominees  by  lining  through  the
name(s) of such  nominee or  nominees  on the Proxy.  If the Proxy is not marked
with  respect to the  election of  directors,  authority  will be granted to the
persons named in the Proxy to allocate votes among the nominees in such a manner
as they  determine is necessary in order to elect all or as many of the nominees
as possible.

      A  stockholder  may revoke his or her Proxy at any time before it is voted
by giving to our Secretary  written  notice of  revocation  bearing a later date
than the Proxy,  by submission of a later-dated  Proxy, or by revoking the Proxy
and voting in person at the Annual  Meeting.  Attendance  at the Annual  Meeting
will not in and of itself constitute a revocation of a Proxy. Any written notice
revoking  a  Proxy  should  be sent to  John  A.  Makula,  Corporate  Secretary,
Ambassador Food Services  Corporation,  5-30 54th Avenue,  Long Island City, New
York 11101.


                                       1



      The  presence  in person or by proxy of the  holders of a majority  of the
outstanding  shares of Common Stock will constitute a quorum for the transaction
of business at the Annual Meeting.  Abstentions and broker non-votes are counted
for  purposes  of  determining  the  presence  or  absence  of a quorum  for the
transaction of business.  A broker non-vote  occurs when a stockholder  fails to
provide  voting  instructions  to the  stockholder's  broker for shares  held in
"street name." Under those  circumstances,  the broker may be authorized to vote
the shares on some routine items but is  prohibited  from voting on other items.
Those  items for  which a  stockholder's  broker  cannot  vote  result in broker
non-votes.

      In  tabulating  the votes cast on  proposals  other than the  election  of
directors,  abstentions  are  counted and broker  non-votes  are not counted for
purposes of determining  whether a proposal has been  approved.  Approval of the
amendment to the Certificate of Incorporation requires the affirmative vote of a
majority of the shares of Common Stock outstanding and entitled to vote thereon.
If a  stockholder  votes to  "abstain" on this  proposal,  it will have the same
effect as if the stockholder voted against the proposal.  Brokers are prohibited
from  voting  shares  held in street  name on behalf  of a  stockholder  on this
proposal absent voting  instructions  from the stockholder.  Consequently,  if a
stockholder fails to provide voting instructions to the stockholder's  broker to
vote shares held in street name in favor of the proposal,  it will have the same
effect as if the stockholder voted against the proposal. In tabulating the votes
cast on the election of directors,  votes withheld and broker  non-votes are not
counted for purposes of determining the directors who have been elected.

                               SUMMARY TERM SHEET

      This summary term sheet  highlights  selected  information  from the Proxy
Statement  about the  proposed  Transaction.  This  summary  term  sheet may not
contain all of the  information  that is important  to you. For a more  complete
description of the  Transaction,  you should carefully read this Proxy Statement
(including  Appendix  A) and  all of its  annexes  before  you  vote.  For  your
convenience,  we have directed your  attention in parentheses to the location in
this Proxy Statement where you can find a more complete  discussion of each item
listed below.

      As used in this  Proxy  Statement,  "Transaction"  refers to the  proposed
reverse  stock split and forward  stock  split,  together  with the related cash
payments to  stockholders  holding  fewer than 30 shares.  The term  "affiliated
stockholder"  means any  stockholder  who is a director or executive  officer of
Ambassador. The term "unaffiliated stockholder" means any stockholder other than
an affiliated stockholder.

      What is the proposed Transaction? (Page 5) The proposed Transaction is a 1
for 30 reverse  stock split of the Common Stock of  Ambassador  followed by a 30
for 1 forward stock split of the Common Stock of Ambassador.  If the Transaction
is approved and completed:

      o     Ambassador  stockholders  holding  fewer  than 30 shares  of  Common
            Stock immediately  prior  to  the  reverse  stock split ("Fractional
            Holders") will receive a cash payment from Ambassador of Thirty-five
            Cents ($0.35) per share, without interest,  for each share of Common
            Stock held immediately prior to the reverse  stock  split,  and will
            no longer be stockholders of Ambassador;

      o     Ambassador  stockholders holding 30 or more shares immediately prior
            to the  effective  time of the reverse  stock split will continue to
            hold the same number of shares of Common Stock after  completion  of
            the Transaction and will not receive any cash payment.


                                       2



      For a description of the provisions regarding the treatment of shares held
in street name, please see "Exchange of Fractional Share  Certificates for Cash"
on page 17 of this Proxy Statement.

      What is the  purpose  of the  Transaction?  (Page  7) The  purpose  of the
Transaction,  which is  described  in more detail in the Proxy  Statement  under
"Special Factors-Purpose and Reasons for the Transaction," is to:

      o     relieve Ambassador of the administrative burden and costs associated
            with filing reports and otherwise complying with the requirements of
            registration  under  the  Securities   Exchange  Act  of  1934  (the
            "Exchange  Act"),  by  reducing  the  number  of  stockholders  from
            approximately 532 to approximately 358 and de-registering our Common
            Stock under the Exchange Act;

      o     eliminate  the expense and burden of dealing  with a large number of
            stockholders holding small positions in Ambassador's stock;

      o     give  stockholders  who own fewer  than 30  shares  of Common  Stock
            immediately  prior to the  reverse  stock split the  opportunity  to
            liquidate their shares of Common Stock at a fair price; and

      o     cause minimal disruption to stockholders owning 30 or more shares of
            Common Stock.

      What is the reason for the two-step structure of the Transaction? (Page 7)
The reason for the reverse  stock split is to reduce the number of  stockholders
below 500.  The reason for the forward  stock  split is to avoid the  disruption
which  would  otherwise  be  caused  by only  the  reverse  stock  split  to the
stockholders  of record who own 30 or more  shares of Common  Stock prior to the
Transaction.  Following the reverse stock split with a forward stock split would
limit  stockholder  disruption by avoiding the  requirement  if only the reverse
stock split were effected  that  stockholders  owning 30 or more shares  forward
their stock  certificates  to Ambassador in exchange for (a) cash for fractional
shares of Common Stock and (b) replacement  stock  certificates for whole shares
of Common Stock.  As a result of the two-step  structure,  the share holdings of
holders  of 30 or  more  shares  would  not  be  affected  in  the  transaction.
Conducting the Transaction in this manner minimizes the costs of the Transaction
while  achieving  the goals  outlined  in this  Proxy  Statement.  See  "Special
Factors--Purpose and Reasons for the Transaction".

      Why are we proposing the Transaction at this time? (Pages 7 and 17) We are
proposing  the  Transaction  at this  time  to  reduce  expenses  as well as the
distractions from our business caused by our public reporting  obligations.  See
"Special   Factors--Purpose   and   Reasons  for  the   Transaction",   "Special
Factors--Fairness of the Transaction".

      Is the  Transaction  fair?  (Page 9) Based on the reasons  detailed  under
"Proposal 1-Special Factors-Fairness of the Transaction", the board of directors
of Ambassador  believes that the proposed  Transaction,  including the price per
share of Common Stock to be paid to Fractional  Holders,  is both  substantively
and procedurally fair to each of Ambassador,  its affiliated  stockholders,  its
unaffiliated  stockholders  who will retain an interest  in  Ambassador  and its
unaffiliated   stockholders  who  that  will  no  longer  have  an  interest  in
Ambassador.  The transaction  was unanimously  approved by all of the members of
board of directors of  Ambassador,  including  members who are not  employees of
Ambassador. Ambassador did not:

      o     obtain  an  independent  fairness  opinion  in  connection  with the
            proposed Transaction,


                                       3



      o     structure the Transaction to require  the  approval  of at  least  a
            majority of the shares held by unaffiliated stockholders, or

      o     establish  a  committee  of independent directors to  represent  the
            interests of unaffiliated stockholders.

      What are the  effects of the  Transaction?  (Page 13) We believe  that the
Transaction would have the following effects:

      o     the  number of our  stockholders  of record  would be  reduced  from
            approximately   532  to   approximately   358,  and  the  number  of
            outstanding  shares of Common Stock would decrease by  approximately
            .2% from 734,656 shares to approximately 732,998 shares at a cost to
            us (including expenses) of approximately $25.280;

      o     Ambassador  would no longer be  required  to comply  with the public
            company  reporting  requirements  of the  Exchange  Act, and certain
            provisions  of the  Exchange  Act would no longer apply to executive
            officers and directors of Ambassador;

      o     the Common Stock would no longer be eligible to be traded on the OTC
            Bulletin  Board  and any  trading  in our  Common  Stock  after  the
            Transaction  would be  limited  to the "pink  sheets"  or  privately
            negotiated sales;

      o     stockholders who own fewer than 30 shares  immediately  prior to the
            effective  time of the  reverse  stock split would no longer have an
            interest in or be  stockholders  of Ambassador and would not be able
            to participate in any future earnings or growth of Ambassador;

      o     Ambassador  estimates that it would save  approximately  $25,000 per
            year in  legal,  accounting  and  other  expenses,  in  addition  to
            management  time and  attention,  as a  result  of no  longer  being
            subject to the public company reporting requirements of the Exchange
            Act;

      o     less information  regarding  Ambassador would be publicly  available
            because  Ambassador  will no longer be subject to the public company
            reporting requirements of the Exchange Act;

      o     the  percentage of ownership of Common Stock  beneficially  owned by
            the current  executive  officers and  directors of  Ambassador  as a
            group would increase from approximately 30.9% to approximately 31%.


      What are the U.S. Federal Income Tax Consequences? (Page 15) The following
discussion  of federal  income tax  consequences  is based on current  law.  Tax
matters are very complicated, and the tax consequences to you of the Transaction
will depend on your own  situation.  Stockholders  should  consult their own tax
advisors  as to the  federal,  state,  local  and  foreign  tax  effects  of the
Transaction in light of their individual circumstances.


      We believe that the  Transaction  would have the following  federal income
tax consequences:

      o     The  Transaction  should  result in no material  federal  income tax
            consequences to Ambassador.


                                       4



      o     The receipt of cash in the Transaction  by Fractional  Holders would
            be taxable for Federal income tax purposes.

      o     stockholders  who  own  30  or  more  shares  of  our  Common  Stock
            immediately prior to the reverse stock split would not recognize any
            gain or loss in connection with the Transaction.

      What are the  costs of the  Transaction?  (Page 19) We  estimate  that the
total funds required to complete the Transaction would be approximately  $25,280
including the funds needed to:

      o     pay cash to the Fractional Holders for their fractional shares;

      o     cover costs of exchanging the fractional shares for cash; and

      o     pay fees and expenses relating to the Transaction.

      How would we pay for the Transaction? (Page 19) We plan to pay amounts due
to the Fractional  Holders and fees and expenses incurred in connection with the
Transaction  from our working  capital.  Ambassador  currently has the financial
resources to complete the Transaction.

      Are there appraisal rights available to the stockholders?  (Page 17) Under
Delaware law, you are not entitled to dissent from the  Transaction  and receive
the "fair value" of your shares.

      What is the vote required to approve the  Transaction?  (Page 21) Approval
of the  Transaction  requires the approval of the holders of at least a majority
of the  outstanding  shares of Common  Stock  entitled  to vote on the  proposed
Transaction at the Annual Meeting. As of the record date, the executive officers
and directors of Ambassador  beneficially  owned a total of approximately 31% of
the  outstanding  Common  Stock  entitled  to vote at the Annual  Meeting.  Each
executive  officer and director of Ambassador has advised  Ambassador that he or
she  intends  to vote his or her  shares in favor of the  Transaction.  No other
stockholder has advised Ambassador how such stockholder intends to vote.

      What is the recommendation of the board of directors?  (Page 21) The board
of directors  unanimously  recommends that stockholders of Ambassador vote "FOR"
the approval of the Transaction.

                                   PROPOSAL 1

                AMENDMENT TO OUR CERTIFICATE OF INCORPORATION
           TO EFFECT A 1 FOR 30 REVERSE STOCK SPLIT AND A 30 FOR 1
                   FORWARD STOCK SPLIT OF OUR COMMON STOCK

General

      Our board of directors is proposing 1 for 30 reverse stock split  followed
immediately by a 30 for 1 forward stock split of our Common Stock (collectively,
the  "Transaction").  In connection  with the Transaction our board of directors
has  unanimously  adopted  a  resolution  approving,   declaring  advisable  and
recommending  to stockholders  for approval,  an amendment to our certificate of
incorporation  to effect the  proposed  Transaction.  The form of  amendment  is
attached hereto as Appendix A.

      The  purpose for the  reverse  stock  split is to  decrease  the number of
outstanding  stockholders  to below 500 so that  Ambassador  may  terminate  its
registration  under the Exchange Act.  Ambassador would  immediately  follow the
reverse stock split with a forward stock split to (a) avoid the disruption to


                                       5



the holders of 30 or more shares of Common Stock who are not being cashed out in
the  Transaction  and (b) reduce the costs of the  Transaction by avoiding costs
which would be associated with cashing out the fractional  shares of the holders
of 30 or  more  shares  of  stock  and  reissuing  stock  certificates  to  such
stockholders.  See  "--Special  Factors--Fairness  of  the  Transaction--Factors
Considered  in  Determining  Whether to  Terminate  Registration  as a Reporting
Company".

      The proposed amendment would not change the number of authorized shares of
Common Stock or the par value of the shares of Common Stock.

      No fractions of shares would be issued to Fractional Holders in connection
with the Transaction and, after the Transaction, no Fractional Holder would have
any further interest as a stockholder of Ambassador. Fractional Holders would be
entitled to receive  Thirty-five  Cents  ($0.35) per share of Common  Stock held
immediately prior to the reverse stock split.


      If approved by the  stockholders,  the Transaction will be accomplished by
the  filing  of a  Certificate  of  Amendment  to  Ambassador's  Certificate  of
Incorporation  with  the  Delaware  Secretary  of  State.  We plan  to file  the
Certificate of Amendment as soon as practicable after the proposed  amendment is
approved by  stockholders  at the Annual  Meeting.  Under the  Delaware  General
Corporation Law, the amendment to the Certificate of  Incorporation  will become
effective  on the date of  filing,  unless we  specify  otherwise.  The board of
directors reserves the right not to file the Certificate of Amendment until such
time as the board of directors  determines  that filing is in the best interests
of Ambassador  and the  stockholders.  Our board of directors  also reserves the
right to abandon the Transaction before or after the Annual Meeting and prior to
the  effectiveness  of the  Transaction if for any reason the board of directors
deems it advisable to do so. The board has not discussed the circumstances under
which it would or may exercise such right, but the board is likely to do so only
if it determines that abandoning the Transaction  would be in the best interests
of Ambassador and its stockholders.


      Any  Fractional  Holder  who  desires  to  retain an  equity  interest  in
Ambassador after the Transaction may do so by purchasing, prior to the effective
time of the reverse stock split,  a sufficient  number of shares of Common Stock
so that the stockholder  holds 30 or more shares of our Common Stock. Due to the
limited  trading  market  for  our  Common  Stock,  it  may be  difficult  for a
Fractional  Holder to  purchase  enough  shares to retain an equity  interest in
Ambassador.

                                 SPECIAL FACTORS

Background of the Transaction


      From time to time since  September,  1998,  members of  management  on the
board of  directors  and the  other  directors  have  informally  discussed  the
relative costs and benefits of going private,  the principal  benefit  discussed
being the reduction of expenses.  Prior to February 5, 2004, the  discussions on
the  subject  were brief with no  conclusions  reached or formal  action  taken.
Ambassador has historically  been a very small company,  with a relatively large
number of small stockholders and very infrequent trading in its Common Stock. In
recent years,  Ambassador's  costs  relating to its public  company  status have
increased,  as a result of the requirement that Ambassador's quarterly financial
statements be reviewed by Ambassador's  independent  auditors and as a result of
the enactment of the  Sarbanes-Oxley  Act of 2002.  On several  occasions in the
several  months  before the  February  2004 meeting of the board of directors of
Ambassador,  the independent  auditors of Ambassador have orally  recommended to
the  President of  Ambassador  that  Ambassador  should  consider  going private
because  it is not well  situated  to be a  public  company  in that its  market
capitalization  is very small, its financial  profile is weak and the increasing
costs  associated  with remaining a public  company.  The  independent  auditors
recommendations did not involve negotiations,  transactions or material contacts
between Ambassador or any of its affiliates and



                                       6



any person not affiliated  with  Ambassador who would have a direct  interest in
such matters.  In addition,  Ambassador has suffered losses in recent years even
after  taking  measures  to reduce  expenses  such as selling  its  unprofitable
vending operations and reducing executive  compensation.  For these reasons,  in
September,  2003,  the President  raised in informal  discussions  with the full
board whether Ambassador should formally consider a going private transaction as
a part of its ongoing effort to reduce costs. Based on the informal discussions,
the President proposed a meeting date to consider the going private  transaction
and  undertook  that  management  would  prepare an analysis of a going  private
transaction. As a result of these developments,  the board of directors formally
considered  various  alternatives to reduce  Ambassador's  expenses at a meeting
held on  February  5, 2004.  See  "--Fairness  of the  Transaction",  "--Factors
Considered in Determining Form of Transaction".


      At its February 5, 2004 meeting,  which was called by the  President,  the
board  of  directors  determined  that it is in the  best  interests  of each of
Ambassador,  its affiliated  stockholders and its  unaffiliated  stockholders to
reduce  the  number  of  stockholders  of  record of  Ambassador  and  terminate
Ambassador's  status as a  reporting  company  under  the  Exchange  Act.  After
consideration  of the  alternatives  described  below  (see  "--Fairness  of the
Transaction"),  the board of  directors  decided to  accomplish  this  objective
through:

      o     a 1 for 30 reverse stock split, followed by a 30 for 1 forward stock
            split for  stockholders  holding 30 or more  shares of Common  Stock
            immediately prior to the reverse stock split, and

      o     a cash payment to each  stockholder  holding fewer than 30 shares of
            Common  Stock  immediately  prior  to the  reverse  stock  split  in
            exchange for such holder's fractional shares.


      The Board's determination that the reverse stock split should be made on a
1 for 30 basis  was made  for the  reasons  that:  (1) it  would  result  in the
reduction  of the number of  stockholders  sufficiently  below 500 as to make it
unlikely that through stock trading or other  transfers the  stockholder  number
would  increase to 500 in the  forseeable  future,  (2) a 1 for 30 reverse stock
split  followed by 30 for 1 forward  stock split would result in the purchase of
approximately  1,658  shares at the  approximate  purchase  cost of  $580.30,  a
relatively  small amount,  and (3) most of the  stockholders of Ambassador would
not be subjected to any inconvenience by this transaction.


      After  further  consideration  at the  meeting,  the  board  of  directors
determined that the amount of the cash payment to each  Fractional  Holder would
be Thirty-five Cents ($0.35) per share of Common Stock held immediately prior to
the reverse  stock split.  The board then adopted the proposed  amendment to the
Certificate of  Incorporation  to effect the  Transaction  and directed that the
proposed  amendment be submitted to the  stockholders for approval at the Annual
Meeting.  See "Factors  Considered in  Determining  Cash-Out Price of Fractional
Shares."

      There were no  negotiations  or transactions  between  Ambassador's  board
members and members of  management  with  respect to the  recommendation  of the
proposed transaction by the board of directors.

Purpose and Reasons for the Transaction

      The board of directors  decided to propose the Transaction in order to (a)
reduce  administrative  costs  incurred by  Ambassador  in  connection  with the
continued  registration of Ambassador's Common Stock under the Exchange Act, (b)
reduce  administrative  costs  incurred by  Ambassador  in  connection  with the
maintenance  of small  stockholder  accounts,  (c) allow small  stockholders  to
liquidate their shares easily, (d) avoid disruption to the holders of 30 or more
shares of Common Stock, who would not be


                                       7



cashed  out in the  Transaction  and (e) limit the costs of the  Transaction  by
avoiding costs associated with cashing out the fractional  shares of the holders
of 30 or more shares of Common Stock and reissuing  stock  certificates  to such
stockholders.  See  "--Special  Factors--Fairness  of  the  Transaction--Factors
Considered  in  Determining  Whether to  Terminate  Registration  as a Reporting
Company".  In recent years,  Ambassador  has taken  measures to reduce  expenses
including  selling  off  its  unprofitable  vending  operations.  Ambassador  is
undertaking  the Transaction at this time in order to obtain the benefits of the
Transaction  at the earliest  possible  date to further cut expenses by avoiding
the increased costs in complying with new federal securities regulations adopted
under the Sarbanes-Oxley Act of 2002.

      Exchange Act  Reporting.  As a public  company,  Ambassador is required to
prepare and file with the SEC,  among other items,  the  following  Exchange Act
reports:

      o     Quarterly Reports on Form 10-QSB;

      o     Annual Reports on Form 10-KSB;

      o     Proxy  statements and annual reports  to  stockholders  as  required
            under the Exchange Act; and

      o     Current Reports on Form 8-K.

      The legal and  accounting  costs  associated  with these reports and other
filing obligations comprise a significant overhead expense.  These costs include
professional fees for our auditors and corporate  counsel,  printing and mailing
costs,  internal  compliance costs, and transfer agent costs. These Exchange Act
reports and related costs and expenses have been  increasing  over the years. We
believe  that they will  continue to increase,  particularly  as a result of the
additional  reporting and disclosure  obligations imposed on public companies by
the recently enacted Sarbanes-Oxley Act of 2002.

      In addition to out-of-pocket costs,  Ambassador also incurs indirect costs
associated  with its public company status,  including  management time spent to
prepare and review SEC filings.  The aggregate  amount of management  time spent
preparing and reviewing SEC filings amounts to approximately  8-10 days a month.
Because Ambassador has relatively few executive personnel,  these indirect costs
can be substantial.  The savings in  out-of-pocket  costs that would result from
the Transaction are estimated to be as follows:

                                                        Approximate
                           Item                            Amount
                           ----                            ------
             Independent Auditors Fees                    $23,000
             SEC Counsel Fees                              $1,000
             Printing and Mailing Costs                      $500
             Newswire Expense                                $400
             Proxy Forwarding Expenses                       $100

                                         TOTAL            $25,000

      Administrative  Expenses to Maintain Small stockholder Accounts. As of the
date of the Proxy Statement,  Ambassador had  approximately  532 stockholders of
record. On that date,  approximately 174 stockholders of record owned fewer than
30 shares each.  Although holders of fewer than 30 shares  constitute 33% of the
stockholders  of record of  Ambassador,  such  stockholders  own only .2% of the
outstanding  shares of Common Stock. The cost of  administering  each registered
stockholder's  account is the same  regardless  of the number of shares  held in
that account. Therefore, our costs to maintain such


                                       8



small accounts are disproportionately  high when compared to the total number of
shares involved and the value of each share.

      Liquidity for Small Stockholders. We believe that holders of fewer than 30
shares may be  deterred  from  selling  their  shares  because of the lack of an
active trading market and because of  disproportionately  high brokerage  costs.
The trading  volume in our stock has been, and continues to be, very limited and
very sporadic.  The last reported trades over the counter were in October, 2003,
and for only a few days in the past year have any over the  counter  trades been
reported.

      As described  below,  the board of directors  believes  that the value per
share of Common Stock is no more than Thirty-five Cents ($0.35). Based upon this
valuation, each holder of fewer than 30 shares of Common Stock owns stock valued
in  the  aggregate  of  $10.15,   or  less.  One-  hundred  seventy  four  (174)
stockholders  of  Ambassador  own of  record  30 or fewer  shares.  The board of
directors  believes  that the  Transaction  would  give  Fractional  Holders  an
opportunity   to  receive   cash  for  their  shares   without   having  to  pay
disproportionately high brokerage commissions.

Fairness of the Transaction

      The board of directors believes that


      o     the  Transaction  is fair to,  and in the  best  interests  of, each
            of Ambassador, its unaffiliated  stockholders who are cashed out and
            its unaffiliated stockholders who are not cashed out; and

      o     the  Transaction is  procedurally  fair to each of  Ambassador,  its
            unaffiliated  stockholders  who are cashed out and its  unaffiliated
            stockholders who are not cashed out.


      In deciding upon the fairness of the  Transaction,  the board of directors
gave consideration to numerous factors,  including those described below and the
reasons  for  the  Transaction  set  forth  in  "Purpose  and  Reasons  for  the
Transaction"  above.  In reaching its  conclusion,  the board did not assign any
relative  or  specific  weights to the  various  factors  considered,  except as
specifically  described  below.  Individual  directors may have given  differing
weights to different factors.


      Factors Considered in Determining  Whether to Terminate  Registration as a
Reporting  Company.  At its  meeting  on  February  5,  2004,  the  board  first
considered  whether  it was in the best  interests  of each of  Ambassador,  its
unaffiliated   stockholders  who  would  be  cashed  out  and  its  unaffiliated
stockholders  who would not be cashed out to engage in a  transaction  to reduce
the  number  of  stockholders  in order to  terminate  Ambassador's  status as a
reporting  company  under the Exchange Act. The board  considered  the following
positive factors in determining  that the Transaction is substantively  fair and
in the best  interests of each of Ambassador and its  unaffiliated  stockholders
who would not be cashed out to engage in such a transaction:

      o     Ambassador  and  its   stockholders   receive  little  benefit  from
            Ambassador being a public company because of Ambassador's very small
            size, the lack of analyst  coverage and the very limited  trading in
            Ambassador's  stock.  This supports the belief of the board that the
            Transaction is substantively  fair because this factor suggests that
            such  unaffiliated   stockholders   receive  limited  benefits  from
            Ambassador as a public company.

      o     Terminating  Ambassador's  registration  under the  Exchange Act and
            reducing the number of stockholders would reduce Ambassador's annual
            out-of-pocket  expenses by approximately $25,000 and save management
            considerable time and effort that is


                                       9



            currently  being  expended to comply with  Exchange Act  provisions.
            This  supports  the  belief of the  board  that the  Transaction  is
            substantively fair because this factor suggests that the Transaction
            will reduce the expenses of Ambassador which will ultimately benefit
            such unaffiliated stockholders.

      o     The costs of remaining a public company appear to be increasing as a
            result of the  enactment  of the  Sarbanes-Oxley  Act of 2002.  This
            supports   the  belief  of  the  board  that  the   Transaction   is
            substantively  fair because this factor  suggests  that  remaining a
            public  company will increase the expenses of Ambassador  and reduce
            the benefits to such unaffiliated stockholders.

      o     The two-step  structure of the Transaction would avoid disruption to
            the holders  of 30 or more  shares of Common Stock who are not being
            cashed out  in  the  Transaction  by avoiding the  requirement  that
            such  stockholders  forward  their stock  certificates to Ambassador
            in exchange  for (a) cash for  fractional  shares  of  Common  Stock
            and (b) replacement stock  certificates for whole  shares  of Common
            Stock.  This supports the belief of the board that  the  Transaction
            is  substantively  fair  because  this   factor  suggests  that  the
            Transaction  will  cause  a little  disruption to such  unaffiliated
            stockholders.

The board considered the following negative factors in determining whether it is
substantively  fair and in the best interests of Ambassador and its unaffiliated
stockholders  who  will not be  cashed  out to  terminate  the  registration  of
Ambassador's Common Stock under the Exchange Act:

      o     Information  regarding  Ambassador  that would be  available  to its
            stockholders  would be reduced as a result of the termination.  This
            factor does not support the board's  belief that the  Transaction is
            substantively  fair to such unaffiliated  stockholders  because such
            unaffiliated   stockholders   would  not  have  as  much  access  to
            information  regarding  Ambassador  as they  would have prior to the
            Transaction.

      o     The ability of  stockholders of Ambassador to engage in transactions
            in Ambassador stock in public markets might be reduced.  This factor
            does  not  support  the  board's  belief  that  the  Transaction  is
            substantively fair to such unaffiliated  stockholders because of the
            potential  reduction in  transactions  in public  markets.  However,
            based on the historically low trading volume, this factor would have
            a limited impact on the stockholders.

      o     Stockholders would lose certain protections currently provided under
            the Exchange Act, such as limitations on short-swing transactions by
            executive  officers and  directors  under Section 16 of the Exchange
            Act. Due to the loss of  stockholder  protection  under the Exchange
            Act this  factor  does  not  support  the  board's  belief  that the
            Transaction is substantively fair to such unaffiliated stockholders.

      o     Ambassador  would incur  costs in engaging in any such  transaction.
            This factor does not support the board's belief that the Transaction
            is substantively  fair because of the increased costs to Ambassador.
            However, the costs incurred in the Transaction will be outweighed by
            the reduction in costs from  terminating  Ambassador's  registration
            under the Exchange Act.

      After  consideration of these factors,  the board of directors  determined
that the benefits of terminating  Ambassador's  registration  under the Exchange
Act  outweigh  the  detriments  to  each  of  Ambassador  and  its  unaffiliated
stockholders who are not cashed out in the Transaction.


                                       10



      The board  considered the following  positive  factors in determining that
the  Transaction  is  substantively  fair and in the best  interests  of each of
Ambassador and its  unaffiliated  stockholders who would be cashed out to engage
in such a transaction:

      o     Ambassador  and  its   stockholders   receive  little  benefit  from
            Ambassador being a public company because of Ambassador's very small
            size, the lack of analyst  coverage and the very limited  trading in
            Ambassador's  stock.  This supports the belief of the board that the
            Transaction is substantively  fair because this factor suggests that
            such  unaffiliated   stockholders   receive  limited  benefits  from
            Ambassador as a public company.

      o     The costs of remaining a public company appear to be increasing as a
            result of the  enactment  of the  Sarbanes-Oxley  Act of 2002.  This
            supports   the  belief  of  the  board  that  the   Transaction   is
            substantively  fair because this factor  suggests  that  remaining a
            public  company will increase the expenses of Ambassador  and reduce
            the benefits to such unaffiliated stockholders.

      o     Small  stockholders  would  receive cash for their  interests in any
            such  transaction   without  payment  of   disproportionately   high
            brokerage  costs.  This  supports  the  belief of the board that the
            Transaction is substantively  fair because this factor suggests that
            such  unaffiliated  stockholders  would receive more for their stock
            then they could presently in the open market.

The board considered the following negative factors in determining whether it is
substantively  fair and in the best interests of Ambassador and its unaffiliated
stockholders   who  will  be  cashed  out  to  terminate  the   registration  of
Ambassador's Common Stock under the Exchange Act:

      o     Stockholders  holding  fewer than 30 shares of common  stock  before
            the Transaction  will be  required   to   surrender   their   shares
            involuntarily  in  exchange for  the cash-out  price  determined  by
            the board without the  opportunity  to  liquidate  their shares at a
            time  and  for a price  of  their  choosing.  This  factor  does not
            support  the board's  belief that the  Transaction is  substantively
            fair to such  unaffiliated  stockholders  because  such unaffiliated
            stockholders  will  not  have  the  opportunity  to  cash  in  their
            shares at a time and for a price of their  choosing  nor  will  such
            unaffiliated  stockholders  have  the  opportunity   to  continue to
            hold  stock in  Ambassador  without  prior to the  effectiveness  of
            this  Transaction  purchasing  more  stock  to increase  their stock
            ownership to more than 30 shares.

      After  consideration of these factors,  the board of directors  determined
that the benefits of terminating  Ambassador's  registration  under the Exchange
Act  outweigh  the  detriments  to  each  of  Ambassador  and  its  unaffiliated
stockholders who are cashed out in the Transaction.


      Factors  Considered in Determining Form of Transaction.  After considering
different  forms of  transactions  at its meeting on February 5, 2004, the board
determined to conduct a reverse stock split followed by a forward stock split in
order to ensure that the Ambassador  would have fewer than 500  stockholders  of
record,  which is necessary to terminate the  registration  Ambassador's  Common
Stock under the Exchange Act, and to avoid  disruption to stockholders not being
cashed out. The board considered the fact that small stockholders would not have
a choice as to  whether to sell their  shares in this form of  transaction,  but
also took into account that the economic  interests  represented by their shares
were very small and that the such holders could remain  stockholders  if they so
desired by increasing their share ownership to 30 shares.


                                       11



      The board  selected 30 shares as the  ownership  minimum  because it would
ensure  that,  after  completion  of  the  Transaction,  the  number  of  record
stockholders  would be fewer than the 500  stockholder  threshold  necessary  to
terminate registration with the SEC, it would substantially reduce the number of
stockholders  of record of Ambassador  and it would require the  repurchase of a
relatively  small  number  of shares  (approximately  1,658  shares,  or .16% of
Ambassador's outstanding shares).

      The board  considered  different  types of  transactions to accomplish the
reduction in the number of  stockholders.  The  following  were the  alternative
transactions considered but rejected:

      o     Odd-lot Tender Offer. The board believed that this alternative might
            not result in shares being tendered by a sufficient number of record
            stockholders  to reduce the number of  stockholders  below 500.  The
            board found it unlikely that many holders of small numbers of shares
            would make the effort to tender their shares given the limited value
            of the  shares  and the  relative  inconvenience  associated  with a
            tender.


      o     Tender  Offer  to  all  Unaffiliated  Stockholders.  The  board   of
            directors  determined  that  Ambassador did  not  have  the funds to
            effect this transaction and would have to incur an unacceptably high
            amount of additional debt, if available,  in  order  to  effect this
            transaction and there  might  not be a  sufficient  number of record
            stockholders tendering  their shares to reduce the number below 500.
            A  tender  offer  to  unaffiliated   stockholders  would     require
            approximately  $100,000 in additional  funds  if   all  unaffiliated
            stockholders  tendered  their shares.


      o     Reverse  Stock  Split  Only.   Although  this   alternative    would
            accomplish  the  objective  of  reducing  the  number  of     record
            stockholders below the 500  stockholder  threshold, Ambassador would
            be  required  to  cash-out  fractional  share interests held by each
            stockholder,  not just Fractional  Holders.  The board rejected this
            alternative due to the  disruption  which would be caused to holders
            of 30 or more shares of Common Stock, who would  not be  cashed  out
            in the proposed Transaction.


      o     Business Combination. During  the third calendar  quarter  of  2003,
            Ambassador  was  approached  by  a prospective  acquirer which asked
            if  Ambassador   might  be   interested   in  selling.    Ambassador
            provided  financial  information  and the prospective seller visited
            Ambassador's  facilities,  after  which  the   prospective  acquirer
            declined  to make  an offer to purchase  Ambassador.  The discussion
            ended with  no monetary  offer being made.  In  conducting  its  due
            diligence the  prospective  acquirer  determined  that  it  would be
            difficult,  if  not  impossible,  to assess the value of the Company
            and  therefore  did  not  make an  offer.  There  have been no other
            recent   substantive   discussions   between   Ambassador   or   its
            management and any  other party  regarding  a business  combination.
            In  light  of  these   circumstances,  Ambassador   only  considered
            transactions   that   could    be   accomplished   unilaterally   by
            Ambassador and its  stockholders    because  involving a third party
            would  add  unnecessary  complications  to a transaction  that could
            be accomplished unilaterally.


      Factors Considered in Determining  Cash-out Price of Fractional Shares. In
considering  the  price  to  be  paid  to  stockholders  otherwise  entitled  to
fractional  shares of Common Stock in the  Transaction,  the board  reviewed and
discussed with management certain of the materials which management had prepared
and  previously  distributed  to the board  regarding the valuation of shares of
Common Stock.  The following  materials  were prepared or obtained by management
and distributed to the board:


                                       12



      o     Ambassador's  audited  financial   statements for  the  fiscal  year
            ended May 29, 2003 ("fiscal 2003"),

      o     Ambassador's quarterly report on Form 10-QSB for  the third  quarter
            of the fiscal year ended November 27, 2003,

      o     a listing of bid prices for the Common Stock for the last six months
            of 2003, and

      o     a schedule of the book value of the Common Stock  from May,  2001 to
            November, 2003.

      The board  considered the net value of the assets of  Ambassador,  and the
recent losses  suffered by Ambassador  and its limited  liquidity in determining
the  cash-out  price for the  fractional  shares.  The board noted that the book
value of the assets of  Ambassador  that had been $.11 per share as of May, 2003
had decreased to $.02 per share as of November,  2003. The board determined that
book value per share was a fair  approximation of the net value of the assets of
Ambassador.  The board also discussed that the  liquidation  value of Ambassador
would probably be less than the net value of the assets on a going-concern basis
because of the costs of liquidation. In its discussion of liquidation value, the
board assumed that Ambassador  would be able to sell its assets for no more than
net  value  and  would  incur  costs in  doing  so.  The  board  considered  the
substantial  losses  incurred by Ambassador  in recent years and its  decreasing
liquidity. The board also discussed the following potential measures of value:

      o     Prices Paid In Recent Stock  Repurchases  By  Ambassador.  The board
            considered recent repurchases made by Ambassador and determined that
            there  had  been  none  within  the  past two  years,  other  than a
            repurchase   of  20  shares  at  the  request  of  an   unaffiliated
            stockholder at the price of $.35 per share which was approved by the
            Board at its  February 5, 2004 meeting and took place on February 6,
            2004.


      o     Net Book Value.  As of November,  2003, the net book value per share
            was $.02. The board noted that book value is an  accounting  concept
            rather than  a  true measure of value,  but the board did  determine
            based  on  its  review  of  Ambassador's   balance   sheet  and  the
            previous  experience of Ambassador in buying and  selling  assets of
            the kind owned by Ambassador  that net book value in this  case  was
            a fair  approximation  of the net  value  of the  assets.  The board
            took into  account that net book  value  had further  declined  from
            $.11 per share in  May,  2003.  The  board  noted that the  cash-out
            price of $.35  exceeded  the  net  book  value  and the net value of
            the assets per share of Ambassador.


      o     Going Concern Value. The board did not determine  a  specific  going
            concern value for  Ambassador.  The board  did  review  Ambassador's
            net  asset value,  recent  operating  losses and  limited  liquidity
            and  concluded  that  its  going  concern value would not exceed the
            cash-out  price.  The  board  reviewed  the results of operations of
            Ambassador  for the  previous  three  years  and  for  the first two
            quarters  of fiscal  year 2004.  For fiscal  years  2001,  2002  and
            2003,  Ambassador  reported   net   income  (losses)  of  $(18,637),
            $8,431 and $703,090,  respectively.  The results for  2003  included
            a  one-time  gain  on  settlement  of  debt  of  $790,992.  For  the
            quarter  ended  November 27, 2003,  Ambassador  reported  a net loss
            of  $65,159.  At  November  27,  2003,  Ambassador  had   a  working
            capital  deficit  of  $32,091  and  a  ratio of  current  assets  to
            current liabilities of .97.

      o     Liquidation Value. The board reviewed liquidation value as the price
            received  for all of the  assets  of  Ambassador  in a  commercially
            reasonable sale. The board concluded that liquidation value would be
            less than net book value given the costs of liquidation.


                                       13




      o     Current Market Prices; Recent Historical  Market  Prices.  The board
            of directors considered the historical market prices over the period
            from  January  30,  2003  through  January  30, 2004 and the current
            market prices of Common  Stock.  The high price found to be reported
            in that time  period  was $.36 on March  10,  2003 and the low price
            found to be  reported  in that time  period  was $.28 on  October 8,
            2003. The current market price found to be reported was $.27.  Based
            on this analysis,  the board  determined  that the cash-out price of
            $.35 a share was in line with recent  historical  and current market
            prices and was a fair valuation of the shares.



      Based upon a consideration of all of the foregoing  factors and its belief
that none of the other valuation  approaches  listed above was inconsistent with
the market prices  reported,  the board concluded to recommend that the cash-out
price for the  fractional  shares to be acquired in the  transaction be $.35 per
share.  No  formalistic  approach  was  applied.   This  price  appeared  to  be
significantly higher than any over-the-counter  trade in the past several months
found and the board  believed  that it would be fair to those  stockholders  who
would be cashed out of their Fractional Shares and to the stockholders who would
not be  cashed  out,  but who  would  benefit  by  future  reduced  costs of the
corporation  from not being a public company.  All of the factors  considered by
the board in determining  the fairness of the cash-out price have been discussed
in this section.

      Additional Factors Considered in Determining Fairness of Transaction.  The
board of directors  considered the following  additional  factors in determining
that  the  proposed  Transaction  would  be  fair to  each  of  Ambassador,  its
unaffiliated   stockholders  who  would  be  cashed  out  and  its  unaffiliated
stockholders who would not be cashed out:


      o     The Transaction  was unanimously  approved by the board of directors
            of  Ambassador,  including  the  directors  who are not employees of
            Ambassador.  The members of the board  evaluated the fairness of the
            transaction in accordance  with their  fiduciary  duties and did not
            believe that any of the members had a material conflict of interest.


      o     The Transaction is not structured so  that  approval  of at  least a
            majority  of  unaffiliated  stockholders  is  required.  The   board
            determined that any such voting  requirement would  usurp  the power
            of  the  holders of a majority of  Ambassador's  outstanding  shares
            to  consider  and approve the proposed  amendment as provided  under
            Delaware  law  and  Ambassador's  charter  documents.  Because   the
            board  believes  that  it evaluated the fairness of the  Transaction
            in  accordance  with  its  fiduciary  duties and is  presenting  the
            Transaction  to  the  stockholders  in accordance with Delaware law,
            the board did  not  see a need to change the  requirements  of state
            law and  its  charter  documents  to require  approval of a majority
            of the unaffiliated stockholders.


      o     No  independent  committee of the board has reviewed the fairness of
            the Transaction proposal.

      o     No unaffiliated  representative  acting  solely  on  behalf  of  the
            stockholders  for  the  purpose  of  negotiating  the  terms  of the
            Transaction  proposal or preparing  a  report  covering the fairness
            of the  Transaction  proposal  was  retained by  Ambassador  or by a
            majority   of   directors  who  are  not  employees  of  Ambassador.
            Ambassador  did  not  obtain any report,  opinion or appraisal  that
            is materially  related to the Transaction.  The  board  of directors
            did  not  believe  that it  would  be  cost-effective  to  obtain  a
            fairness  opinion,  because  the  aggregate  value of the fractional
            shares to be purchased is approximately $580.


                                       14



      o     No  provision  was  made  by  Ambassador  to  grant     unaffiliated
            stockholders access to the  corporate  files  of  Ambassador  or  to
            obtain counsel or appraisal services at the expense of Ambassador.


      Based upon all of the  factors  described  above and the  reasons  for the
Transaction set forth in "Purpose and Reasons for the  Transaction"  above,  the
board of directors  believes  that the  transaction  is fair to, and in the best
interests of, each of Ambassador,  its  unaffiliated  stockholders  who would be
cashed out and its  unaffiliated  stockholders  who would not be cashed out. The
board of directors  believes that the process by which the  Transaction is to be
approved is fair to each of Ambassador and its unaffiliated  stockholders,  even
though the Transaction is not structured so that approval of at least a majority
of the  unaffiliated  stockholders  is required and Ambassador did not retain an
unaffiliated  representative  to  act  solely  on  behalf  of  the  unaffiliated
stockholders for purposes of negotiating the terms of the  Transaction;  because
(a) the  members of the board  evaluated  the  fairness  of the  transaction  in
accordance  with  their  fiduciary  duties and did not  believe  that any of the
members had a material  conflict of interest,  and (b) the  Transaction is being
submitted to stockholders of Ambassador in accordance with Delaware law.


      Fairness to  Remaining  stockholders  Who Owned 30 or More Shares Prior to
the  Transaction.   The  board  of  directors   considered  several  factors  in
determining that the proposed Transaction is fair to those stockholders who will
remain after the  Transaction  because they owned 30 or more shares prior to the
Transaction. While the Transaction will result in the loss of the protections of
the Exchange Act for these stockholders and the loss of the ability to trade the
Common Stock on the OTC Bulletin Board, the Board determined the Transaction was
fair to such stockholders for the following reasons:

      o     Historical data indicates that the Common Stock trades publicly on a
            very   infrequent   basis.   In   addition,   Ambassador   and   its
            stockholders  currently   receive  little   benefit from  Ambassador
            being  a  public company  because of  Ambassador's  very small size,
            the  lack  of  analyst  coverage  and the very  limited  trading  in
            Ambassador's  stock.  In  addition,  such  stockholders may continue
            to  attempt  to trade in  Common  Stock on the "pink  sheets" or  in
            privately  negotiated  transactions.  Therefore,  the  loss  of  the
            ability to trade on the OTC  Bulletin  Board should have  a  limited
            impact on remaining  stockholders'  ability to  trade  in the Common
            Stock.  See "--Effect on Market for Shares".

      o     Terminating  Ambassador's  registration  under the  Exchange Act and
            reducing the number of stockholders would reduce Ambassador's annual
            out-of-pocket  expenses by approximately $25,000 and save management
            considerable  time and effort that is  currently  being  expended to
            comply with Exchange Act provisions. Remaining stockholders would be
            able to share in the benefits of the reduced costs to Ambassador.

      o     As previously  indicated the two-step  structure of the  Transaction
            would avoid disruption to the holders of 30 or more shares of Common
            Stock,  who  would  not  be  cashed  out  in  the  Transaction.  See
            "--Special Factors--Fairness of the Transaction--Factors  Considered
            in  Determining  Whether to  Terminate  Registration  as a Reporting
            Company".

      o     The cash-out price to be paid for fractional shares is fair to those
            stockholders  retaining an interest in the Company.  See  "--Special
            Factors--Fairness   of  the   Transaction--Factors   Considered   in
            Determining the Cash-out Price of Fractional Shares".


                                       15



Effects of the Transaction

      Reduction in Number of stockholders.  Ambassador  expects that as a result
of the Transaction,  the number of stockholders of record of Ambassador would be
reduced from  approximately  532 stockholders to approximately 358 stockholders,
depending  upon the number of  holders of fewer than 30 shares on the  Effective
Date.

      Termination of Exchange Act Registration  and Reporting.  Shares of Common
Stock are currently  registered under the Exchange Act. Such registration may be
terminated  upon  application  by  Ambassador  to the  Securities  and  Exchange
Commission  if there are fewer than 300 holders of record of our Common Stock or
if the number of holders of Common Stock falls below 500 and Ambassador's  total
assets  have been no more than $10  million at the end of each of its last three
fiscal years. If, after termination of registration, on the first date of any of
Ambassador's  subsequent  fiscal years, the number of stockholders of Ambassador
exceeds (a) 300 and  Ambassador has total assets of more than $10 million or (b)
500,  then  Ambassador's  reporting  obligations  under the Exchange Act will be
reinstated.  In such case,  Ambassador must file an annual report on Form 10-KSB
for its preceding fiscal year within 120 days of the end of such fiscal year.

      The board of directors intends to terminate the registration of the Common
Stock under the Exchange Act as soon as practicable  after the  Transaction,  if
approved, is effected. Termination of registration of shares of our Common Stock
would  substantially   reduce  the  information  required  to  be  furnished  by
Ambassador to its stockholders and to the SEC and would make certain  provisions
of the  Exchange  Act no  longer  applicable  to  Ambassador.  These  provisions
include:

      o     the beneficial ownership reporting and short-swing  profit  recovery
            provisions of Section 16,

      o     the  requirement  to  file and furnish proxy  material in connection
            with stockholders' meetings pursuant to Section 14,

      o     the requirement to file periodic and  current  reports  pursuant  to
            Section 13, and

      o     the requirements of Rule  13e-3  with  respect  to  "going  private"
            transactions.

      Furthermore,  affiliates of  Ambassador  may be deprived of the ability to
dispose of shares of Common Stock pursuant to Rule 144, as amended.

      Effects on Market for Shares.  Currently,  there is little, if any, public
trading of Common Stock. The Common Stock is currently  eligible to be traded in
the  over-the-counter  market,  both on the OTC Bulletin  Board and in the "pink
sheets".  We believe that the Common Stock trades  publicly on a very infrequent
basis.  Ambassador's  Common  Stock will cease to be traded on the OTC  Bulletin
Board and any trading in our Common Stock after the  Transaction  may occur only
in the "pink sheets" or in privately negotiated sales. There can be no assurance
that any trading will occur after Ambassador  terminates the registration of our
Common Stock.

      Effects on Ambassador.  Ambassador  estimates that the  Transaction  would
reduce the number of shares of Common Stock of  Ambassador by up to 1,658 shares
(approximately  .2% of  outstanding  shares) at a cost to Ambassador  (including
expenses)  of   approximately   $25,280.   See  "Costs  and   Financing  of  the
Transaction."  The  repurchased   fractional   shares  would  be  retired.   The
Transaction  would also reduce the number of  stockholders  of  Ambassador.  See
"Effects of the Transaction-Reduction in Number of stockholders." Termination of
registration of shares of our Common Stock would substantially reduce the


                                       16



information  required to be furnished by Ambassador to its  stockholders  and to
the  SEC and  would  make  certain  provisions  of the  Exchange  Act no  longer
applicable  to  Ambassador.  See  "Effects  of  the  Transaction-Termination  of
Exchange Act  Registration and Reporting." The liquidity and market value of the
shares of Common Stock might be  adversely  affected by the  Transaction  and by
termination  of the  registration  of Common Stock under the  Exchange  Act. See
"Effects of the  Transaction-Effects on Market for Shares." Ambassador estimates
that  termination of the registration of our Common Stock under the Exchange Act
will save  Ambassador  approximately  $25,000 per year in legal,  accounting and
other expenses.

      Effects on Holders of Fewer than 30 Shares of Common Stock.  Following the
Transaction,  holders  of fewer  than 30 shares of Common  Stock  would  receive
payment of Thirty-five  Cents ($0.35) per share for their shares and would cease
to be  stockholders.  They would have no further  interest  in  Ambassador  with
respect to any cashed-out shares and would only have a right to receive cash for
these shares.  We would send Fractional  Holders a letter of transmittal as soon
as  practicable  after the  Transaction  with  instructions  on how to surrender
existing certificate(s) in exchange for cash payment.

      Ambassador intends to permit  stockholders  holding Common Stock in street
name  through  a  nominee  (such  as a bank  or  broker)  to be  treated  in the
Transaction  in the same manner as  stockholders  whose shares are registered in
their  names and wold  instruct  nominees  to effect the  Transaction  for their
beneficial  holders.   However,  nominees  may  have  different  procedures  and
stockholders  holding  Common Stock in street name should contact their nominees
to (a)  determine  whether  or not they are  eligible  to be  cashed  out in the
Transaction  and (b) instruct the nominee as to how the  beneficial  stockholder
wishes to proceed. The Transaction  structure will focus on the number of shares
held by record  holders.  Thus,  beneficial  owners  of fewer  than 30 shares of
Common Stock  holding these shares in "street name" will not be required to cash
in their shares if the record holder of such shares owns 30 or more shares prior
to the Transaction.

      Effects  on  Unaffiliated  Stockholders  Who Own 30 or More  Shares.  With
respect to unaffiliated  stockholders who own 30 or more shares of Common Stock,
termination of  registration  of shares of our Common Stock would  substantially
reduce  the   information   required  to  be  furnished  by  Ambassador  to  its
stockholders  and to the SEC and would make certain  provisions  of the Exchange
Act no longer applicable to Ambassador,  which may adversely affect unaffiliated
stockholders.  See  "Effects  of the  Transaction-Termination  of  Exchange  Act
Registration."  The liquidity and market value of the shares of our Common Stock
held by unaffiliated  stockholders may be adversely  affected by the Transaction
and by  termination of the  registration  of our Common Stock under the Exchange
Act. See "Effects of the Transaction-Effect on Market for Shares."

      Effects on Affiliated  Stockholders.  The  Transaction  would have various
effects on  stockholders  who are affiliates of  Ambassador.  We expect that our
executive  officers and directors  would continue to  beneficially  own the same
number of  shares  immediately  after  the  Transaction  and the  percentage  of
ownership  of our Common  Stock held by  executive  officers  and  directors  of
Ambassador,  as a group,  would  increase by no more than [00.1%] of outstanding
shares. As described under "Effects of the  Transaction-Termination  of Exchange
Act  Registration,"  if the  registration  of the our Common Stock is terminated
under the Exchange Act:

      o     executive  officers,  directors and other affiliates would no longer
            be subject to any of the reporting  requirements and restrictions of
            the Exchange Act, including the short-swing profit provisions of the
            Section 16,

      o     if in the future Ambassador has gains from operations the affiliated
            stockholders   will   potentially   gain  from  any  operating  loss
            carryforwards, if available, and


                                       17



      o     executive  officers,  directors  and  other affiliates of Ambassador
            might  be  deprived of the  ability  to dispose of shares of  Common
            Stock pursuant to Rule 144, as amended.

Material U.S. Federal Income Tax Consequences


      The  following  discusses  material  federal  income tax  consequences  to
Ambassador  and its  stockholders  that would  result from the  Transaction.  No
opinion of counsel or ruling from the Internal  Revenue  Service has been sought
or  obtained  with  respect to the tax  consequences  of the  Transaction.  This
discussion is based on existing U.S.  federal  income tax law, which may change,
even  retroactively.  This  discussion  does not  discuss all aspects of federal
income  taxation  that  may be  important  to you in  light  of your  individual
circumstances.  In addition,  this discussion does not discuss any state, local,
foreign, or other tax considerations. This discussion also assumes that you have
held and will  continue  to hold your  shares as capital  assets for  investment
purposes under the Internal  Revenue Code of 1986, as amended.  stockholders are
encouraged to consult their own tax advisor as to the particular federal, state,
local,  foreign,  and  other  tax  consequences,  in light  of their  individual
circumstances.


      Federal  Income  Tax  Consequences  to  Ambassador.  We  believe  that the
Transaction would be treated as a tax-free "recapitalization" for federal income
tax purposes.  This should result in no material federal income tax consequences
to Ambassador.

      Federal Income Tax Consequences to stockholders  Owning 30 or More Shares.
If you (1) continue to hold our Common Stock  immediately after the Transaction,
and (2) you  receive  no cash as a  result  of the  Transaction,  you  will  not
recognize  any  gain or loss in the  Transaction  and you  will  have  the  same
adjusted  tax basis and holding  period in your Common  Stock as you had in such
stock immediately prior to the Transaction.

      Federal Income Tax Consequences to Fractional Holders. If you receive cash
as a result of the  Transaction  but do not  continue  to hold our Common  Stock
immediately after the Transaction, your tax consequences will depend on whether,
in addition to receiving  cash, a person or entity related to you (as determined
by the Internal  Revenue  Code)  continues to hold our Common Stock  immediately
after the Transaction, as explained below.

      If you (1) receive  cash in exchange  for our Common  Stock as a result of
the Transaction but do not continue to hold our Common Stock  immediately  after
the Transaction, and (2) you are not related to any person or entity which holds
our Common Stock immediately  after the Transaction,  you will recognize capital
gain or loss.  The amount of capital gain or loss you  recognize  will equal the
difference  between  the cash you  receive  for your  cashed-out  stock and your
aggregate adjusted tax basis in such stock.

      If you are related to a person or entity who  continues to hold our Common
Stock  immediately  after the Transaction (as determined by the Internal Revenue
Code) you will be treated as owning shares actually or  constructively  owned by
such  individuals  or entities  which may cause your receipt of cash in exchange
for our Common  Stock to be treated  first as  ordinary  dividend  income to the
extent of your ratable share of Ambassador's undistributed earnings and profits,
then as a tax-free  return of capital to the extent of your  aggregate  adjusted
tax basis in your shares,  and any  remaining  amount will be treated as capital
gain.  If you are related to a person or entity who continues to hold our Common
Stock  immediately  after the  Transaction,  you are urged to  consult  your tax
advisor as to the  particular  federal,  state,  local,  foreign,  and other tax
consequences of the Transaction, in light of your specific circumstances.


                                       18



      Capital  Gain  And  Loss.  For  individuals,  net  capital  gain  (defined
generally as your total capital gains in excess of capital  losses for the year)
recognized  upon the sale of capital assets that have been held for more than 12
months generally will be subject to tax at a rate not to exceed 15%. Net capital
gain  recognized  from the sale of  capital  assets  that  have been held for 12
months or less will continue to be subject to tax at ordinary  income tax rates.
In addition, capital gain recognized by a corporate taxpayer will continue to be
subject to tax at the  ordinary  income tax rates  applicable  to  corporations.
There are limitations on the deductibility of capital losses.

      Backup  Withholding.  Stockholders  who own fewer than 30 shares of Common
Stock would be  required  to provide  their  social  security or other  taxpayer
identification  numbers  (or,  in some  instances,  additional  information)  in
connection with the Transaction to avoid backup  withholding  requirements  that
might  otherwise  apply.  The  letter of  transmittal  would  require  each such
stockholder to deliver such information  when the Common Stock  certificates are
surrendered following the effective time of the Transaction.  Failure to provide
such information may result in backup withholding.

      Consult Tax  Advisor.  As  explained  above,  the amounts paid to you as a
result of the Transaction may result in dividend income, capital gain income, or
some  combination  of dividend and capital gain income to you  depending on your
individual circumstances. The U.S. Federal income tax discussion set forth above
is based upon present law, which is subject to change possibly with  retroactive
effect. You should consult your tax advisor as to the particular federal, state,
local, foreign, and other tax consequences of the Transaction,  in light of your
specific circumstances.

Conduct of Business After the Transaction

      We expect our business and  operations  to continue as they are  currently
being  conducted and the  Transaction is not anticipated to have any effect upon
the conduct of such business. Upon termination of the registration of our Common
Stock under the  Exchange  Act,  we will cease the filing of  periodic  reports,
proxy statements and other reports and documents  otherwise required to be filed
with the SEC.

      Other than as described in this Proxy  Statement,  neither  Ambassador nor
its  management  has any current plans or proposals to effect any  extraordinary
corporate Transaction,  such as a merger, reorganization or liquidation; to sell
or transfer any material amount of its assets;  to change its board of directors
or  management;  to materially  change its dividend  policy or  indebtedness  or
capitalization;  or  otherwise to effect any  material  change in its  corporate
structure or business.

Past Business Combination Discussions

      During the third calendar quarter of 2003,  Ambassador was approached by a
prospective  acquirer  and engaged in  conceptual  discussions  about a possible
sale. The discussion  ended with no monetary offer being made. In conducting its
due diligence the prospective acquirer determined that it would be difficult, if
not impossible, to assess the value of the Company and therefore did not make an
offer.  There  have  been  no  other  recent  substantive   discussions  between
Ambassador  or  its  management  and  any  other  party   regarding  a  business
combination.

Appraisal Rights


      No appraisal rights are available under the Delaware  General  Corporation
Law  to  any   stockholder  who  dissents  from  the  proposal  to  approve  the
Transaction.  There  may  exist  other  rights or  actions  under  state law for
stockholders who are aggrieved by reverse stock splits  generally.  Although the
nature and extent of such rights or actions are uncertain and may vary depending
upon the facts or circumstances,  stockholder  challenges to corporate action in
general are related to the fiduciary responsibilities of


                                       19



corporate officers and directors and to the fairness of corporate  transactions.
Rights or actions  that exist under  state law may include  claims for breach of
fiduciary duty (including breach of the duty of care, duty of loyalty or duty of
candor),  waste,  fraud,  lack of  authority or claims that the  Transaction  is
unfair.

              EXCHANGE OF FRACTIONAL SHARE CERTIFICATES FOR CASH

      Promptly after the Transaction,  Ambassador would mail to each holder of a
certificate or certificates which immediately prior to the effective time of the
Transaction  evidenced  outstanding  shares that  appear,  based on  information
available to Ambassador, to have been converted into the right to receive a cash
payment  ("Certificates"),  a letter of  transmittal.  The letter of transmittal
would:

      o     contain a  certification  for the Fractional  Holder to sign stating
            the number of shares held by the Fractional Holder;

      o     request any other information we need;

      o     specify  that the risk of loss and title to the  Certificates  shall
            pass to Ambassador  only  when  the  Certificate   is  delivered  to
            Ambassador; and

      o     provide instructions to the Fractional Holder as to how to surrender
            the  Certificates  in exchange  for the cash  payment  payable  with
            respect to such Certificates.

      Upon surrender of a Certificate for  cancellation to Ambassador,  together
with  a  fully  completed  and  signed  letter  of  transmittal  containing  the
certification  that the  Fractional  Holder  holds  fewer  than 30 shares of our
Common  Stock  and any  other  customary  documents  required  pursuant  to such
instructions,  the Fractional  Holder will be entitled to receive a cash payment
payable  with  respect to the shares  formerly  represented  by the  surrendered
Certificate or Certificates.  When a Certificate is surrendered,  we will cancel
it.

      Ambassador intends to permit  stockholders  holding Common Stock in street
name  through  a  nominee  (such  as a bank  or  broker)  to be  treated  in the
Transaction  in the same manner as  stockholders  whose shares are registered in
their  names and will  instruct  nominees  to effect the  Transaction  for their
beneficial  holders.   However,  nominees  may  have  different  procedures  and
stockholders  holding Common Stock in street name should contact their nominees.
Beneficial  owners of fewer than 30 shares of Common Stock in "street name" will
not be required to cash in their shares  (assuming the record holder holds 30 or
more shares).

      Ambassador (along with any other person or entity to which it may delegate
or assign  any  responsibility  or task with  respect  thereto)  shall have full
discretion  and  exclusive  authority  (subject  to its  right  and  power to so
delegate or assign such authority) to:

      o     make inquiries of any stockholder or  other  person  as it may  deem
            appropriate for purposes of effecting the Transaction; and

      o     resolve and  determine,  in its sole  discretion,  all  ambiguities,
            questions of fact and  interpretation  and other matters relating to
            the  Transaction or any letter of  transmittal,  including,  without
            limitation,  any  questions  as to the number of shares  held by any
            holder  immediately prior to the effective time of the reverse stock
            split.  All such  determinations  by  Ambassador  shall be final and
            binding on all parties.


                                       20



      For purposes of effecting the  Transaction,  Ambassador  may in its sole
discretion, but shall not have any obligation to do so,

      o     presume that any shares of Common  Stock held in a discrete  account
            (whether  record or beneficial)  are held by a person  distinct from
            any other person,  notwithstanding that the registered or beneficial
            holder of a separate discrete account has the same or a similar name
            as the holder of a separate discrete account; and

      o     aggregate the shares held (whether of record or beneficially) by any
            person or persons that Ambassador  determines to constitute a single
            holder for purposes of determining the number of shares held by such
            holder.

      YOU SHOULD NOT SEND YOUR STOCK CERTIFICATES NOW. YOU SHOULD SEND THEM ONLY
AFTER  YOU  RECEIVE  A  LETTER  OF  TRANSMITTAL  FROM  AMBASSADOR.   LETTERS  OF
TRANSMITTAL WOULD BE MAILED SOON AFTER THE TRANSACTION IS COMPLETED.

      Assuming   timely   responses  to  the  letter  of   transmittal   by  its
stockholders,  Ambassador  believes that it will take  approximately four to six
weeks from the effective date of the Transaction for the stockholders to receive
their cash payments for fractional shares.

                                  ESCHEAT LAWS

      The  unclaimed  property and escheat laws of each state provide that under
circumstances  defined  in  that  state's  statutes,  holders  of  unclaimed  or
abandoned property must surrender that property to the state. Fractional Holders
whose shares are  eliminated and whose  addresses are unknown to Ambassador,  or
who do not return their stock  certificates and request payment,  generally will
have a limited  period of time after the  Transaction in which to claim the cash
payment.

      For example, with respect to Fractional Holders whose last known addresses
are in  Delaware,  as shown  by our  records,  the  period  is five  (5)  years.
Following the  expiration of that  five-year  period,  Delaware law would likely
cause the cash payments to escheat to the State of Delaware.  As to Stockholders
that reside in Missouri,  as shown by our  records,  the period is also five (5)
years.   Following  the  expiration  of  that  five-year  period,   the  Uniform
Disposition  of Unclaimed  Property Act of Missouri  would likely cause the cash
payments to escheat to the State of Missouri.

      For stockholders who reside in other states or whose last known addresses,
as shown by our  records,  are in states other than  Delaware or Missouri,  such
states may have abandoned  property laws which call for either (i) such state to
obtain custodial  possession of property that has been unclaimed until the owner
reclaims  it; or (ii) escheat of such  property to the state.  Under the laws of
such other  jurisdictions,  the  "holding  period" or the time period which must
elapse  before the property is deemed to be  abandoned  may be shorter or longer
than as set forth under Missouri or Delaware law.




                                       21



                     COSTS AND FINANCING OF THE TRANSACTION

      The costs to Ambassador related to this Transaction are estimated to be as
follows:

                                                      Approximate
                           Item                          Amount
                           ----                          ------
             Legal Fees                                 $20,000
             Independent Auditors Fees                    2,000
             Transfer Agent Fees                            500
             Printing and Mailing Costs                   1,500
             Proxy Forwarding Expenses                      200
             Newswire Expense                               500
             Cash-Out of Fractional Shares                  580

                                         TOTAL          $25,280

      In  connection  with our Annual  Meeting,  the printing and mailing  costs
($1,500)  and the proxy  forwarding  expenses  ($200)  would have been  incurred
regardless of the  Transaction.  However,  we estimate that the Transaction will
result in  additional  costs of  approximately  $23,580.  The  consideration  to
stockholders  and  the  fees  and  expenses  incurred  in  connection  with  the
Transaction will be paid from Ambassador's working capital.

                              FINANCIAL INFORMATION

      Ambassador hereby  incorporates by reference (a) the financial  statements
and the notes thereto  contained on pages F1 through F14 of Ambassador's  Annual
Report  included  as an  Annex  to  this  Proxy  Statement,  (b) the  report  of
independent  certified public  accountants  thereon  contained on page F1 of the
Annual  Report,  (c)  Management's  Discussion and Analysis or Plan of Operation
contained  on  pages 6  through  11 of the  Annual  Report,  (d)  the  Financial
Statements  and notes  thereto  contained  on pages 3 through 9 of  Ambassador's
Quarterly  Reports  included  as an  Annex  to  this  Proxy  Statement  and  (e)
Management's  Discussion and Analysis or Plan of Operation  contained on pages 9
through 12 of the Quarterly Reports.

      In addition,  the following sets forth certain  financial  information for
Ambassador and its subsidiaries for and as of the following periods and dates:

- --------------------------------------------------------------------------------
                            Three Months Ended                Year Ended
- --------------------------------------------------------------------------------
                  February 26, 2004 February 26, 2003  May 29, 2003 May 31, 2002
- --------------------------------------------------------------------------------
 Ratio of Earnings      (1.79)(1)           2.99         11.95(2)       1.17
 to Fixed Charges
- --------------------------------------------------------------------------------

      (1)   Earnings were insufficient to cover fixed charges by $13,983.

      (2)   This amount includes  a one  time  gain on  settlement  of debt of
            $790,992. Excluding this gain the ratio of earnings to fixed charges
            would be (.35).


- --------------------------------------------------------------------------------
                       November 27, 2003    August 28, 2003      May 29, 2003
- --------------------------------------------------------------------------------

 Book Value Per Share         $.02               $.09                $.11
- --------------------------------------------------------------------------------





                                       22




                          BOARD OF DIRECTORS DISCRETION

      Although the board requests stockholder approval of the proposed amendment
to Article IV of Ambassador's  Certificate of Incorporation,  the board reserves
the authority to decide, in its discretion,  to withdraw the proposed  amendment
from the agenda of the Annual Meeting prior to any  stockholder  vote thereon or
to abandon the Transaction  after such vote and before the  effectiveness of the
Transaction.  Although the board presently  believes that the proposed amendment
is in the  best  interests  of  Ambassador  and its  stockholders,  and thus has
recommended a vote for the proposed  amendment,  the board nonetheless  believes
that it is prudent to recognize that,  while unlikely,  between the date of this
Proxy   Statement  and  the   effective   time  of  the   Transaction,   factual
circumstances,  could  possibly  change such that it might not be appropriate or
desirable  to effect  the  Transaction  at this  time.  If the board  decides to
withdraw the proposed amendment from the agenda of the Annual Meeting, the board
will notify the stockholders of such decision by announcement at the meeting.

            MARKET FOR COMMON STOCK, DIVIDENDS AND STOCK PURCHASES

Market for Common Stock

      Currently,  there is little,  if any,  public trading of our Common Stock.
Ambassador  believes that the Common Stock is currently eligible to be traded in
the over the counter  market,  both on the OTC  Bulletin  Board and in the "pink
sheets".  Ambassador  believes  that the Common Stock trades  publicly on a very
infrequent basis.

Dividends

      No cash  dividends  were  declared  during  fiscal  years 2002 and 2003 or
during the first two quarters of fiscal year 2004. Ambassador does not currently
expect to pay cash dividends in the immediate future.

Stock Repurchases by Ambassador

      At the request of an unaffiliated  stockholder,  Ambassador repurchased 20
shares  of  common  stock at $0.35  per  share on  February  6,  2004.  No other
repurchases by Ambassador have occurred within the past year.

                                  VOTE REQUIRED

      The proposed  Transaction must be approved by the holders of a majority of
the  outstanding  shares of our  Common  Stock  entitled  to vote  thereon.  Any
abstention  or broker  non-vote  will  have the  effect  of a vote  against  the
proposed Transaction.

      As of the record date, the executive  officers and directors of Ambassador
beneficially  owned a total of approximately 31% of the outstanding Common Stock
entitled to vote at the Annual Meeting.  Each executive  officer and director of
Ambassador  has  advised  Ambassador  that he or she  intends to vote his or her
shares in favor of the Transaction.

                   RECOMMENDATION OF THE BOARD OF DIRECTORS

      THE BOARD OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  THAT THE  STOCKHOLDERS
VOTE "FOR" PROPOSAL 1 CONCERNING AN AMENDMENT TO OUR


                                       23



CERTIFICATE  OF  INCORPORATION  TO EFFECT A 1 FOR 30 REVERSE  STOCK  SPLIT AND A
30-FOR-1 FORWARD STOCK SPLIT OF OUR COMMON STOCK.

          CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS

      Certain  statements  contained  in  this  Proxy  Statement  that  are  not
statements of historical fact may constitute "forward-looking statements". These
statements are subject to risks and uncertainties, as described below.

      Examples of forward-looking  statements  include,  but are not limited to:
(i) projections of revenues, income or loss, earnings or loss per share, capital
expenditures,  the payment or  non-payment of dividends,  capital  structure and
other financial items, (ii) statements of plans and objectives of our management
or board,  including  plans or objectives  relating to our products or services,
(iii)  statements  of  future  economic  performance,  and  (iv)  statements  of
assumptions  underlying  the  statements  described  in  (i),  (ii)  and  (iii).
Forward-looking statements can often be identified by the use of forward-looking
terminology,  such as "believes,"  "expects," "may," "will," "should,"  "could,"
"intends," "plans," "estimates" or "anticipates,"  variations thereof or similar
expressions.

      Forward-looking  statements  are not  guarantees of future  performance or
results. They involve risks,  uncertainties and assumptions.  Our future results
of operations, financial condition and business operations may differ materially
from  those  expressed  in  these  forward-looking  statements.   Investors  are
cautioned not to put undue reliance on any forward-looking statement.

      There are a number of factors  that could cause  actual  results to differ
materially from those  discussed in the  forward-looking  statements,  including
those factors  described below.  Other factors not identified  herein could also
have such an effect. Among the factors that could cause actual results to differ
materially  from  those  discussed  in the  forward-looking  statements  are the
following:

      o     competition;

      o     our ability to retain senior management and other key personnel;

      o     changes in general economic conditions.


                                       24



                                   PROPOSAL 2

                              ELECTION OF DIRECTORS

      The board presently consists of four (4) directors,  whose terms of office
will expire upon the election of their  successors  at the Annual  Meeting.  The
board has nominated each of the current  directors of Ambassador for re-election
at the  Annual  Meeting.  The  stockholders  will be asked to elect  each of the
nominees  listed below as a director for a term of one year and until his or her
successor is elected and qualified,  or until his or her earlier  resignation or
removal.  Management  expects all of such nominees to be available for election,
but in the event that any of them should become  unavailable,  the persons named
in the  accompanying  Proxy  Statement  will vote for a  substitute  nominee  or
nominees if so  designated  by the board.  The four (4) nominees  receiving  the
greatest number of votes will be elected directors at the Annual Meeting.

Nominees for Election as Directors

                                   A Director of
          Name              Age     Ambassador       Principal Occupation(1)
                                      Since
Robert A. Laudicina          62        1986           President, Treasurer
Arthur D. Stevens            78        1963                Consultant
Ann W. Stevens               61        1996            Real Estate Agent
John A. Makula               54        2000       Vice President, Secretary(2)
______________

     (1) Unless  otherwise  indicated,  each director has had the same principal
occupation  during the last five years.  Robert A.  Laudicina and John A. Makula
have been full-time employees of Ambassador for more than five years.

     (2) Prior to being elected Secretary in May, 2000, Mr. Makula was Assistant
Secretary of Ambassador.


     (3) Arthur D. Stevens,  Chairman, and Ann M. Stevens, Director, are husband
and wife.  No other  family  relationship  exists  between any of the  executive
officers and directors  listed above.  Arthur D. Stevens and Ann M. Stevens have
both been in their  principal  occupations  for more than five years.  Arthur D.
Stevens is  self-employed  and his business address and telephone number is 1901
West 69th  Street,  Shawnee  Mission,  KS 66208,  (913)  831-1518.  The business
address  and  telephone  of Ann M.  Stevens is Reece &  Nichols,  3901 West 83rd
Street, Shawnee Mission, Kansas 66208, (913) 341-6660.


Meetings of the Board of Directors

      There were two  meetings of the board  during the last fiscal year and one
meeting to date during the current  Fiscal  Year.  Each  director  attended  all
meetings  of the board  during the last fiscal  year and  current  Fiscal  Year.
Ambassador does not have standing audit,  compensation or nominating committees,
or committees performing similar functions.

Stockholder Nomination Policy


      The board of directors  performs the  functions of a nominating  committee
and selects all  nominees  for election at  stockholder  meetings.  The board of
directors  does not believe a separate  nominating  committee  is  necessary  or
appropriate as the Company is not currently required to have a separate


                                       25



committee  and the full  board of  directors  desires  to  participate  in the
discussions  regarding the structure,  qualifications  and needs of the board.
The board of directors  believes that the additional  costs  associated with a
separate  nominating  committee such as additional  administrative  burden and
fees for non board  members  outweigh  the  benefits of a separate  nominating
committee.  The  members  of the board of  directors  who  participate  in the
nomination process are Robert A. Laudicina,  Arthur D. Stevens, Ann W. Stevens
and  John  A.  Makula.  Applying  the  definition  of  the  term  "independent
director"  under Rule  4200(a)(15)  of the National  Association of Securities
Dealers'  listing  standards as permitted under the  requirements of paragraph
(d)(3)(iv)  of  Item  7  of  Schedule  14A,  all  of  the  directors  are  not
independent.  Dr. Laudicina and Mr. Makula are both officers of Ambassador and
therefore not  independent.  During the current  fiscal year,  Mr. Stevens has
accepted  payments  from  Ambassador  for  consulting  services  in  excess of
$60,000  and is  therefore  not  independent.  Mrs.  Stevens is married to Mr.
Stevens and is therefore not independent.


      The  board  has  not  established  specific  minimum   qualifications  for
recommended  nominees,  but as a best  practice  it  does  evaluate  recommended
nominees  for  directors  based  on  their  character,  judgment,  independence,
financial or business acumen, diversity of experience,  ability to represent and
act on  behalf  of all  stockholders,  as  well as the  needs  of the  board  of
directors.  The  board  of  directors  does not  have a  policy  of  considering
stockholder  nominations  for inclusion in the Company's proxy statement sent to
stockholders  in  connection  with  the  election  of  directors.  The  board of
directors does not believe such a policy is necessary at this time as it has not
received  requests  from  stockholders  to  submit  nominations  to the board of
directors.  The board of  directors  will  continue to monitor this and evaluate
whether such a policy is desirable.

Communications with Directors

      The  board  of  directors   does  not  have  a  formal  process  by  which
shareholders  may  send  communications  to  the  full  board  of  directors  or
individual  directors,  but stockholders can mail communications to the board or
individual  members at the  Company's  offices at 5-30 54th Avenue,  Long Island
City,  NY  11101,   attention   Secretary.   The  Secretary  will  forward  such
communications  to the board or the  specific  director.  Stockholders  are also
permitted to  communicate  with the board of directors at the  Company's  annual
meeting  of  stockholders.  The  board  is of the  view  that  this  process  is
sufficient for allowing stockholders to communicate with the board.

      The Company does not currently have a formal policy  regarding  directors'
attendance at the annual meeting of  stockholders,  but historically all members
of the board have attended such meetings.  All members of the board attended the
2003 annual meeting of stockholders.

Section 16(a) Beneficial Ownership Reporting Compliance

      Section  16(a)  of  the  Exchange  Act  requires  Ambassador's  directors,
executive officers and persons who beneficially own more than ten percent of our
Common Stock to file reports of  beneficial  ownership and reports of changes in
beneficial  ownership with the SEC and to provide us copies. Based solely upon a
review of the copies of such reports provided to us and written  representations
from directors and executive  officers,  we believe that all applicable  Section
16(a) filing requirements for the fiscal year ended May 29, 2003 have been met.

      THE BOARD RECOMMENDS THAT  STOCKHOLDERS  VOTE FOR EACH OF THE NOMINEES FOR
DIRECTOR PRESENTED IN PROPOSAL 2.


                                       26



                              INDEPENDENT AUDITORS

      Representatives of Withum, Smith & Brown are expected to be present at the
Annual  Meeting  to make  any  statement  they  may  desire  and to  respond  to
appropriate questions concerning the audit report.

Audit-Related Fees

      The  aggregate  audit-related  fees  billed by  Withum,  Smith & Brown for
services rendered to the Company for fiscal years ended May 31, 2002 and May 29,
2003 were approximately $25,425 and $32, 704 respectively.

Tax Fees

      The  aggregate  tax fees  billed by  Withum,  Smith & Brown  for  services
rendered to the Company for each of the fiscal  years ended May 31, 2002 and May
29, 2003 were  $6,500 and $3,300  (this  amount may  increase as the tax returns
have not been completed for 2003) respectively.

All Other Fees

      The aggregate fees billed by Withum,  Smith & Brown for services  rendered
to us other than the services  described above under "Audit Fees" for the fiscal
year ended May 29, 2003 were $3,300 which  included  partial  preparation of tax
returns  for the fiscal  year ended May 29,  2003,  and  miscellaneous  clerical
expenses.  There were no fees incurred for financial  information systems design
and implementation.

      The board of directors has  considered  whether the provision of non-audit
services is compatible  with  maintaining the  independence  of Withum,  Smith &
Brown. See "BOARD OF DIRECTORS AUDIT REPORT".

                         BOARD OF DIRECTORS AUDIT REPORT

      Ambassador  does not have a separate  audit  committee.  In fulfilling its
responsibilities,  the board of directors  reviewed and  discussed  Ambassador's
audited  financial  statements  for the fiscal  year ended May 29, 2003 with our
management and independent auditors. The board also discussed with Withum, Smith
& Brown,  our  independent  auditors,  the matters  required to be  discussed by
Statement on Auditing Standards No. 61,  "Communication  with Audit Committees."
In addition,  the board received the written disclosures and the letter from the
independent  auditors  required by Independence  Standards Board Standard No. 1,
"Independence  Discussions  with  Audit  Committees,"  and  discussed  with  the
independent  auditors their  independence  in relation to us and our management.
The board of directors also considered the non-audit  services provided to us by
the  independent  auditors and concluded that such services were compatible with
maintaining their independence.

      Based upon the reviews  and  discussions  referred to above,  the board of
directors  recommended that the audited financial  statements be included in our
Annual  Report on Form  10-KSB for the fiscal year ended May 29, 2003 filed with
the SEC.

                                    Submitted by the Board of Directors


                                    Robert A. Laudicina
                                    Arthur D. Stevens

                                       27



                                    Ann W. Stevens
                                    John A. Makula


                        EXECUTIVE OFFICERS OF THE COMPANY

      The executive officers of Ambassador are as follows:

                 Name               Age              Position(1)
                 ----               ---              -----------

         Robert A. Laudicina         62     President, Treasurer
          John A. Makula (2)         54     Vice President, Secretary


     (1) Executive officers serve at the pleasure of the board. Unless otherwise
indicated,  each executive officer has had the same principal  occupation during
the last five years.  The business  address and phone  number of each  executive
officer is Ambassador Food Services  Corporation,  5-30 54th Avenue, Long Island
City, NY 11101, and the telephone number is (718) 361-2512.

     (2) Mr.  Makula  was  elected  Assistant  Secretary  on April 12,  2000 and
elected Vice President,  Secretary and Director in May 2000.  Prior to April 12,
2000,  Mr. Makula was  Assistant  Secretary of  Ambassador,  a position he still
holds.

                             EXECUTIVE COMPENSATION

Officer Compensation

      The following table sets forth certain summary information  concerning the
compensation  paid and awarded for the years  indicated  to  Ambassador's  chief
executive  officer and to each  executive  officer of  Ambassador  who  received
compensation  in excess of $100,000 for services  rendered in all  capacities to
Ambassador and its subsidiaries  during  Ambassador's  fiscal year ended May 29,
2003.


                           Summary Compensation Table

                                                   Long-Term
                             Annual Compensation  Compensation
     Name and                                      Restricted       All Other
Principal Position    Year  Salary($)  Bonus($)  Stock Award ($) Compensation($)
- ------------------    ----  ---------  --------  --------------- ---------------

Robert A. Laudicina   2002   148,936
                      2003   127,302




Director Compensation

      Ambassador  currently does not pay each non-employee  director any fee for
each board  meeting  attended  in person or for each board  meeting  attended by
telephone.  Directors are reimbursed for certain reasonable expenses incurred in
attending  meetings.  Officers  of  Ambassador  do not  receive  any  additional
compensation for serving as members of the board.


                                       28



                          SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

      The following table sets forth certain information,  as of January 8, 2004
with  respect  to the  beneficial  ownership  of the  Common  Stock  by (a) each
beneficial  owner of more than 5% of the outstanding  shares  thereof,  (b) each
director and each nominee to become a director, (c) each executive officer named
in the Summary Compensation Table and (d) all executive officers,  directors and
nominees to become directors of Ambassador as a group.

                                     Number of Shares          Percent of Common
Name of Beneficial Owner           Beneficially Owned(1)    Stock Outstanding(2)
- ------------------------           ---------------------    --------------------
Arthur D. Stevens                        191,444(3)                 26.1%
1901 West 69th Street
Shawnee Mission, KS  66208

Thomas G. Berlin                         235,819                    32.0%
c/o Berlin Financial Ltd.
2311 Chagrin Blvd., Suite 275
Beachwood, OH  44122

George T. Terris                          54,000                    7.3%
7014 Willow Street, Apt. 9
Sarasota, FL  34243

George F. Crawford                        51,761                    7.0%
10110 Fontana Lane
Overland Park, KS  66207

Robert A. Laudicina                       26,265                    3.6%
c/o Ambassador Food Services Co.
5-30 54th Avenue
Long Island City, NY  11101

John A. Makula                             9,750                    1.3%
c/o Ambassador Food Services Co.
5-30 54th Avenue
Long Island City, NY  11101

Ann W. Stevens                             1,000                    0.1%
1901 West 69th Street
Shawnee Mission, KS  66208

     (1) Unless otherwise moderated, each holder has sole noting and disposition
power with respect to the shares listed.

     (2)  Percentages  are  determined in  accordance  with Rule 13d-3 under the
Exchange Act.

     (3) Does not include 91,400 shares beneficially owner by Mr. Steven's adult
children, in which shares he disclaims any beneficial interest.


                                       29



                CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      The Company entered into a consulting  agreement with Arthur D. Stevens, a
stockholder  and former  chief  executive  officer.  The  agreement,  originally
requiring  payments of $100,482 per annum, was informally amended to a total per
annum  consulting fee of $91,000.  The consulting  agreement  terminates in May,
2009. The expense  relating to that agreement at May 29, 2003, and May 30, 2002,
was $91,000 and $102,000, respectively.

      In connection  with the settlement of debt, the Company signed  promissory
notes with stockholders and management of the Company for loans in the aggregate
amount of $95,000. These notes are payable $30,000 on demand after October, 2003
and $65,000 on demand after April,  2007 and are  subordinated  to  Ambassador's
principal  lender.  Interest accrues on the notes at a rate of ten percent (10%)
per year,  which is  payable  in  semiannual  installments.  The loans were from
Thomas G. Berlin  ($65,000),  Anthony  Zaccario  ($15,000),  Robert L. Laudicina
($10,000) and John Makula ($5,000).

                          FUTURE STOCKHOLDER PROPOSALS

      We currently  anticipate  that for our 2004 annual meeting of stockholders
("2004  Annual  Meeting")  will be held on November  29, 2004.  Any  appropriate
stockholder  proposal to be presented for action at the 2004 Annual Meeting must
be received by Ambassador by August 1, 2004 for inclusion in the proxy  material
relating to such meeting.

                                     GENERAL

Solicitation of Proxies

      In addition to the solicitation of proxies from stockholders by use of the
mails, it is expected that a limited number of employees of Ambassador,  without
additional  compensation,  may solicit  proxies from  stockholders by telephone,
telegraph and personal visits.  It is expected that banks,  brokerage houses and
others will be requested to forward the soliciting  material to their principals
and  obtain   authorization   for  the  execution  of  proxies.   All  costs  of
solicitation,  including  the costs of  preparing,  assembling  and mailing this
Proxy  Statement and all papers which now accompany or may hereafter  supplement
the same,  as well as the  reasonable  out-of-pocket  expenses  incurred  by the
above-mentioned banks, brokerage houses and others, will be borne by Ambassador.

                             ADDITIONAL INFORMATION

      Ambassador is subject to the  informational  requirements  of the Exchange
Act and in accordance  therewith  files reports and other  information  with the
SEC.  Ambassador has filed a Schedule 13E-3 with the SEC in connection  with the
proposed Transaction. As permitted by the rules and regulations of the SEC, this
Proxy  Statement  does  not  contain  all of the  information  set  forth in the
Schedule 13E-3. The Schedule 13E-3, including exhibits and other filings made by
Ambassador as described above, may be inspected  without charge,  and copies may
be obtained at prescribed rates, at the public reference facility  maintained by
the SEC at Room 1024, Judiciary Plaza, 450 Fifth Street, N.W., Washington,  D.C.
20549.  Copies of such  materials can also be obtained upon payment of the SEC's
prescribed  rates  from the  Public  Reference  Section  of the SEC at 450 Fifth
Street,  N.W.,  Washington,  D.C.  20549.  You  may  obtain  information  on the
operation  of  the  SEC's  public   reference   rooms  by  calling  the  SEC  at
1-800-SEC-0330.  The SEC maintains a web site, which contains reports, proxy and
information  statements and other information  regarding  registrants that, like
Ambassador,  file  electronically  with  the  SEC,  at  the  following  address:
http://www.sec.gov.


                                       30



               INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

      Any  statement  contained  in a  document  incorporated  or  deemed  to be
incorporated  by reference  herein shall be deemed to be modified or  superceded
for purposes of this Proxy Statement to the extent that a statement contained in
this Proxy Statement or in any  subsequently  filed document that also is deemed
to be  incorporated  by reference  herein modifies or supercedes such statement.
Any such statement so modified or superceded  shall not be deemed,  except as so
modified or superceded, to constitute a part of this Proxy Statement.

      The  following  documents  filed  with  the SEC by  Ambassador  have  been
incorporated into this Proxy Statement by reference:

      Ambassador hereby  incorporates by reference (a) the financial  statements
and the notes thereto  contained on pages F1 through F14 of Ambassador's  Annual
Report  included  as an  Annex  to  this  Proxy  Statement,  (b) the  report  of
independent  certified public  accountants  thereon  contained on page F1 of the
Annual  Report,  (c)  Management's  Discussion and Analysis or Plan of Operation
contained  on  pages 6  through  11 of the  Annual  Report,  (d)  the  Financial
Statements  and notes  thereto  contained  on pages 3 through 9 of  Ambassador's
Quarterly  Reports  included  as an  Annex  to  this  Proxy  Statement  and  (e)
Management's  Discussion and Analysis or Plan of Operation  contained on pages 9
through 12 of the Quarterly Reports.

                                     ANNEXES

      The following  documents are being delivered to Ambassador's  stockholders
together with this Proxy Statement.

      Annual Report to stockholders for the fiscal year ended May 29, 2003.

      Quarterly Report on Form 10-QSB for the quarter ended August 28, 2003.

      Quarterly Report on Form 10-QSB for the quarter ended November 27, 2003.

      Quarterly Report on Form 10-QSB for the quarter ended February 26, 2004.



                                    BY ORDER OF THE BOARD OF DIRECTORS


                                    ______________________________________
                                    President
                                    and Chief Executive Officer


DATE:___________________.


                                       31






                                   APPENDIX A

                       PROPOSED AMENDMENT TO ARTICLE IV OF
                   THE COMPANY'S CERTIFICATE OF INCORPORATION
                   TO EFFECT THE PROPOSED REVERSE STOCK SPLIT
                             AND FORWARD STOCK SPLIT



      RESOLVED, that Article IV of the Company's Certificate of Incorporation is
hereby amended by adding at the end of Article IV the following provisions:

                               Reverse Stock Split
                             and Forward Stock Split

      At 8:00 p.m.  (Central time) on the effective date of the amendment adding
these  paragraphs  to  Article  IV  ("Effective   Date"),   each  share  of  the
Corporation's Common Stock, $1.00 par value ("Common Stock"),  held of record as
of 8:00  p.m.  (Central  time) on the  Effective  Date  shall be and  hereby  is
automatically   reclassified  and  converted,   without  further  action,   into
one-thirtieth  (1/30) of a share of the Corporation's Common Stock. No fractions
of shares shall be issued to any Fractional Holder (as defined below),  and from
and after 8:00 p.m. (Central time) on the Effective Date, each Fractional Holder
shall have no further  interest as a stockholder in respect of such fractions of
shares,  and in lieu of receiving  such fractions of shares shall be entitled to
receive,  upon surrender of the certificate or certificates  representing shares
of Common Stock held of record by such Fractional Holder, an amount equal to the
fair value of such  fractional  share as determined by the Board of Directors of
the Corporation. A "Fractional Holder" is defined as a holder of record of fewer
than 30 shares of Common Stock as of 8:00 p.m.  (Central  time) on the Effective
Date,  who would be  entitled  to less than one whole  share of Common  Stock in
respect of such shares as a result of such reclassification and conversion.

      At 8:01 p.m.  (Central  time) on the  Effective  Date,  each  share of the
Corporation's  Common Stock and any fraction  thereof held by a holder of record
of one or more  shares of Common  Stock as of 8:01  p.m.  (Central  time) on the
Effective Date shall be and hereby is automatically  reclassified and converted,
without further  action,  into the  Corporation's  Common Stock, on the basis of
thirty (30) new shares of Common Stock for each whole share of Common Stock.




                                      A-1