EXHIBIT 99

NEWS BULLETIN


FOR FURTHER INFORMATION:

         POINT.360
         2777 NORTH ONTARIO STREET
         BURBANK, CA 91504
         Nasdaq:  PTSX

AT THE COMPANY:
Alan Steel
Executive Vice President
(818) 565-1443


FOR IMMEDIATE RELEASE - BURBANK, CA, February 24, 2005

    POINT.360 REPORTS $0.8 MILLION ($0.08 PER SHARE) FOURTH QUARTER 2004 PROFIT.

    o  Prior year fourth quarter income was $0.8 million ($0.08 per share).

    o  Company delivers twelve-month net income of $1.9 million ($0.20 per
       share) before special charges; $1.2 million ($0.13 per share) after
       special charges. Comparable amounts in 2004 were net income of $3.7
       million ($0.39 per share) before special charges; net income of $3.1
       million ($0.33 per share) after special charges.

Point.360  (Nasdaq:  PTSX), a leading  provider of integrated  media  management
services,  today announced results for the three- and twelve-month periods ended
December 31, 2004.

Haig S.  Bagerdjian,  the  Company's  Chairman,  President  and Chief  Executive
Officer,  said:  "In calendar  2004,  Point.360 took major steps to solidify the
Company's  operations.  We completed  the  acquisition  of  International  Video
Conversions,   Inc.,  consolidated  four  media  storage  facilities  into  one,
restructured our banking  relationship to  significantly  improve cash flow, and
settled several time - consuming and costly legal actions.  We also strengthened
our sales team by the late-2004 addition of experienced personnel. While the IVC
acquisition  and the new  bank  arrangement  contributed  positively  to  2004's
results,  the other  items,  along with price  erosion,  reduced  earnings  when
compared to the previous year. We expect better results in 2005."

REVENUES

Revenue for the fourth  quarter ended  December 31, 2004,  totaled $17.5 million
compared to $15.1  million in the same quarter of 2003.  Revenues for the twelve
months ended December 31, 2004 were $63.3 million, down 2% from $64.9 million in
the  2003  period.  The  decline  in  2004  is due  to  lower  spot  advertising
distribution  for studio film releases and the early 2003  completion of a large
film  re-mastering  project which contributed to higher 2003 sales. The declines
were offset by the  additional  revenues of $3.1  million and $6.5 for the three
and  twelve-month  periods,  respectively,  from the July 1, 2004 acquisition of
IVC.

GROSS MARGIN

In the fourth quarter of 2004,  gross margin on sales was 38% compared to 39% in
the prior year's fourth quarter.

For all of 2004,  gross margin was 36% of sales compared to 39% the 2003 period.
The Company  achieved  $22.8  million of gross profit in 2004  compared to $25.2
million in 2003. The decline in gross margins was due to lower spot distribution
sales and duplicated rent associated with the new Media Center facility.




SELLING, GENERAL AND ADMINISTRATIVE AND OTHER EXPENSES

For the fourth  quarter of 2004,  SG&A  expenses  were $5.2  million,  or 29% of
sales,  compared to $4.4 million, or 29% of sales in the fourth quarter of 2003.
For all of 2004, SG&A was 30% of sales as compared to 27% in 2003. In the annual
periods presented below, the write-off of deferred acquisition and financing and
settlement  costs related to the  termination  of the potential  acquisition  of
three subsidiaries of Alliance Atlantis Communications, Inc. (Alliance) has been
set forth separately.  The Company wrote off approximately  $1.0 million of such
expenses in each of 2003 and 2004.

Interest  expense  decreased $0.1 million in the fourth quarter and $1.2 million
for all of 2004  compared to the same periods of last year because of lower debt
levels due to principal payments made since December 31, 2003 and the expiration
of an interest rate swap contract in late 2003,  offset partially by interest on
new debt incurred for the purchase of IVC and real property in the third quarter
of 2004.

During the quarter  ended  December  31, 2003,  the Company  realized a non-cash
credit of $119,000 for changes in the fair value of a derivative  interest  rate
swap contract between the beginning and end of that period and amortization of a
cumulative-effect adjustment made in 2001. For all of 2003, the Company realized
a non-cash  credit of  $611,000.  These  amounts  were  recorded  as required by
Statement of Financial  Accounting  Standards No. 133, Accounting for Derivative
Instruments and Hedging Activities.  The hedge contract expired in November 2003
and there were no further accounting charges or credits after that date.

OPERATING INCOME (A)

Operating  income  was $1.5  million in the  fourth  quarter of 2004,  down $0.1
million  from last year's  fourth  quarter.  For all of 2004,  operating  income
before special  charges  declined to $3.9 million from $7.8 million in 2003. The
reduction  was due to lower  sales and  duplicated  rent  associated  with a new
facility while the Media Center  consolidation was completed.  After the special
charges,  operating  income for 2004 and 2003 was $2.8 million and $6.7 million,
respectively.

NET INCOME (LOSS) (A)

For the fourth quarter of 2004, the Company  reported net income of $0.8 million
($0.08 per share)  compared to a net profit of $0.8 million ($0.08 per share) in
the same period last year.

For all of 2004,  the Company  reported  net income of $1.2  million  ($0.13 per
diluted share)  compared to net income of $3.1 million ($0.33 per diluted share)
last year.  Income tax expense in 2004 was $0.8 million (a 39% effective  rate);
in 2003 the Company's tax expense was $2.1 million (a 40% effective rate).

EBITDA BEFORE SPECIAL CHARGES (A)

In the fourth quarter,  the Company's EBITDA  (earnings before interest,  taxes,
depreciation and  amortization) was $3.2 million (18% of sales) compared to $3.1
million (21% of sales) in the 2003 period. For all of 2004, the Company's EBITDA
before special charges was $9.8 million (15% of sales) compared to $13.9 million
(21% of sales) in 2003.  Special  charges  refer to the  write-offs  of deferred
acquisition, financing and settlement costs.

The following table reconciles the Company's  operating  income,  net income and
EBITDA  before  special  charges to the  Company's  net income which is the most
directly  comparable  financial  measure  under  Generally  Accepted  Accounting
Principles ("GAAP").




                COMPUTATION OF OPERATING INCOME, NET INCOME AND
                       EBITDA BEFORE SPECIAL CHARGES (A)

                               THREE MONTHS ENDED                  YEAR ENDED
                                   DECEMBER 31,                    DECEMBER 31,
                              --------------------            --------------------
                              2003            2004            2003           2004
                              ----            ----            ----           ----
(in thousands)
                                                                
Operating income             $ 1,576        $ 1,486          $  6,708       $  2,839
Add back:
   Special charge                  -              -             1,002          1,050
                             -------        -------          --------       --------
Operating income before
   special charges           $ 1,576        $ 1,486          $  7,710       $  3,894
                             =======        =======          ========       ========

Net income                   $   812        $   761          $  3,149       $  1,247
Add back:
   Special charges,
     net of tax benefit            -              -               605            641
                             -------        -------          --------       --------
Net income before
   special charges           $   812        $   761          $  3,754       $  1,888
                             =======        =======          ========       ========

Net income                   $   812        $   761          $  3,149       $  1,247
   Interest                      427            283             2,056            811
   Income taxes                  456            442             2,114            781
   Depreciation                1,453          1,738             5,464          5,876
   Amortization                    -              -                35              -
                             -------        -------          --------       --------
EBITDA                         3,148          3,224            12,818          8,715
    Special charges                -              -             1,043          1,050
                             -------        -------          --------       --------
EBITDA before
   special charges           $ 3,148        $ 3,224          $ 13,861       $  9,765
                             =======        =======          ========       ========


CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED) (A)

The table below  summarizes  pro forma  results for the three- and  twelve-month
periods  ended  December  31,  2003 and 2004,  without  the effects of (1) IVC's
contribution and (2) the write-off of deferred Alliance  acquisition,  financing
and  settlement  costs in 2003 and 2004.  IVC was purchased on July 1, 2004. The
Alliance write-off represents the costs of due diligence,  legal,  financing and
the  settlement  of all matters  related to the  proposed  acquisition  of three
subsidiaries  of Alliance,  which  matters were  finalized in 2004 (in thousands
except per share amounts):




                                                                          QUARTER ENDED
                                ----------------------------------------------------------------------------------------------------
                                          DECEMBER 31, 2003                             DECEMBER 31, 2004
                                -------------------------------------     ----------------------------------------------------------
                                   PRO FORMA       (2)         GAAP          PRO FORMA       (1)          (2)          GAAP
                                   ---------       ---         ----          ---------       ---          ---          ----
                                                                                               
Revenues                           $ 15,125     $            $ 15,125        $ 14,360     $  3,138     $      -     $ 17,498
Cost of goods sold                   (9,191)           -       (9,191)         (8,900)      (1,782)           -      (10,862)
                                   --------     --------     --------        --------     --------     --------     --------
Gross profit                          5,934            -        5,934           5,280        1,356            -        6,636
Selling, general and
  administrative expense             (4,358)           -       (4,358)         (4,527)        (623)           -       (5,150)

Write-off of deferred
  acquisition, financing
  and settlement costs                    -            -            -               -            -            -            -
                                   --------     --------     --------        --------     --------     --------     --------
Operating income                      1,576            -        1,576             753          733            -        1,486
Interest expense, net                  (427)           -         (427)           (205)         (78)           -         (283)
Derivative fair
  value change                          119            -          119               -            -            -            -
                                   --------     --------     --------        --------     --------     --------     --------
Income before
  income taxes                        1,268            -        1,268             548          655            -        1,203
Provision for income taxes             (456)           -         (456)           (201)        (241)           -         (442)
                                   --------     --------     --------        --------     --------     --------     --------
Net income                         $    812     $      -     $    812        $    347     $    414     $      -     $    761
                                   ========     ========     ========        ========     ========     ========     ========
Earnings per share:
    Basic                          $   0.09     $      -     $   0.09        $   0.04     $   0.04     $      -     $   0.08
    Diluted                        $   0.08     $      -     $   0.08        $   0.04     $   0.04     $      -     $   0.08
Weighted average shares
   outstanding - diluted              9,866        9,866        9,866           9,526        9,526        9,526        9,526
                                   ========     ========     ========        ========     ========     ========     ========

                                                                         YEAR ENDED
                                ----------------------------------------------------------------------------------------------------
                                          DECEMBER 31, 2003                             DECEMBER 31, 2004
                                -------------------------------------     ----------------------------------------------------------
                                   PRO FORMA       (2)         GAAP          PRO FORMA       (1)          (2)          GAAP
                                   ---------       ---         ----          ---------       ---          ---          ----
Revenues                           $ 64,900     $      -     $ 64,900        $ 56,864     $  6,480     $      -    $  63,344
Cost of goods sold                  (39,670)           -      (39,670)        (36,915)      (3,604)           -      (40,519)
                                   --------     --------     --------        --------     --------     --------     --------
Gross profit                         25,230            -       25,230          19,949        2,876            -       22,825
Selling, general and
  administrative expense            (17,479)           -      (17,479)        (17,632)      (1,304)           -      (18,936)

Write-off of deferred
  acquisition, financing
  and settlement costs                    -       (1,043)      (1,043)              -            -       (1,050)      (1,050)
                                   --------     --------     --------        --------     --------     --------     --------
Operating income (loss)               7,751       (1,043)       6,708           2,317        1,572       (1,050)       2,839
Interest expense, net                (2,056)           -       (2,056)           (655)        (156)           -         (811)
Derivative fair
  value change                          611            -          611               -            -            -            -
                                   --------     --------     --------        --------     --------     --------     --------
Income before
   income taxes                       6,306       (1,043)       5,263           1,662        1,416       (1,050)       2,028
Provision for income taxes           (2,552)         438       (2,114)           (645)        (545)         409         (781)
                                   --------     --------     --------        --------     --------     --------     --------
Net income                         $  3,754     $   (605)    $  3,149        $  1,017          871         (641)    $  1,247
                                   ========     ========     ========        ========     ========     ========     ========
Earnings per share:
    Basic                          $   0.41     $  (0.06)    $   0.35        $   0.11     $   0.10     $  (0.07)    $   0.14
    Diluted                        $   0.39     $  (0.06)    $   0.33        $   0.11     $   0.09     $  (0.07)    $   0.13
Weighted average shares
   outstanding - diluted              9,555        9,555        9,555           9,671        9,671        9,671        9,671
                                   ========     ========     ========        ========     ========     ========     ========


(1) Contribution of IVC.
(2) Write-off of deferred acquisition, financing and settlement costs.
- ----------------------------------------------------------------------



   (A)  The  consolidated  statements of income,  the  measurements of operating
        income and net income before  special  charges and the effect of the IVC
        acquisition,  and  EBITDA  before  and  after  special  charges  do  not
        represent  the results of operations or cash  generated  from  operating
        activities in accordance with generally accepted  accounting  principles
        (GAAP),  are not to be considered as an alternative to the statements of
        income, operating income, net income or any other GAAP measurements as a
        measure of operating  performance and are not necessarily  indicative of
        cash available to fund all cash needs. Not all companies  calculate such
        statistics in the same fashion and, therefore, the statistics may not be
        comparable  to other  similarly  titled  measures  of  other  companies.
        Management  believes that these computations  provide useful information
        to investors  because they  illustrate  the effect of  acquisitions  and
        special charges and/or are measures of the Company's  operations  before
        special  charges and cash flow available to the Company to pay interest,
        repay debt, make acquisitions or invest in new technologies. The Company
        is  currently  committed  to use a portion  of its cash flows to service
        existing  debt and,  furthermore,  anticipates  making  certain  capital
        expenditures as part of its business plan.


ABOUT POINT.360

Point.360  is one of the  largest  providers  of high  definition  and  standard
definition  digital  mastering,   data  conversion  and  video  and  film  asset
management  services to owners,  producers and distributors of entertainment and
advertising content.  Point.360 provides the services necessary to edit, master,
reformat, archive and ultimately distribute its clients' film and video content,
including  television  programming,  spot  advertising,  feature films and movie
trailers.

The  Company  delivers  commercials,  movie  trailers,  electronic  press  kits,
infomercials and syndicated programming,  by both physical and electronic means,
to hundreds of broadcast outlets worldwide.

The Company  provides  worldwide  electronic  distribution,  using fiber optics,
satellites, and the Internet.

Point.360's  interconnected facilities in Los Angeles, New York, Chicago, Dallas
and San  Francisco  provide  service  coverage  in each of the major U.S.  media
centers. Clients include major motion picture studios,  advertising agencies and
corporations.

FORWARD-LOOKING STATEMENTS

Certain  statements  in Point.360  press  releases may contain  "forward-looking
statements" within the meaning of the Private  Securities  Litigation Reform Act
of 1995. Such statements include,  without limitation (i) statements  concerning
the  Company's  projected  revenues,   earnings,  cash  flow  and  EBITDA;  (ii)
statements of the Company's management relating to the planned focus on internal
growth and acquisitions; (iii) statements concerning reduction of facilities and
actions to  streamline  operations;  (iv)  statements  on actions being taken to
reduce costs and improve  customer  service;  and (v)  statements  regarding new
business and new acquisitions.  Such statements are inherently  subject to known
and  unknown  risks,  uncertainties  and other  factors  that may  cause  actual
results,  performance or achievements of the Company to be materially  different
from those  expected  or  anticipated  in the  forward  looking  statements.  In
addition to the factors  described in the Company's  SEC filings,  including its
quarterly  reports  on Form  10-Q  and its  annual  reports  on Form  10-K,  the
following factors, among others, could cause actual results to differ materially
from those expressed herein: (a) lower than expected net sales, operating income
and  earnings;  (b) less  than  expected  growth;  (c)  actions  of  competitors
including  business  combinations,   technological  breakthroughs,  new  product
offerings and marketing and promotional successes; (d) the risk that anticipated
new business may not occur or be delayed;  (e) the risk of  inefficiencies  that
could arise due to  top-level  management  changes and (f) general  economic and
political conditions that adversely impact the Company's customers'  willingness
or ability to purchase or pay for services from the Company.  The Company has no
responsibility to update forward-looking  statements contained herein to reflect
events or circumstances occurring after the date of this release.