SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB
(Mark  One)
[X]     QUARTERLY  REPORT  PURSUANT  TO  SECTION  13  OR 15(d) OF THE SECURITIES
        EXCHANGE  ACT  OF  1934
          For  the  quarterly  period  ended:  December  31,  2000

[ ]     TRANSITION  REPORT  PURSUANT  TO  SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE  ACT  OF  1934
               For  the  transition  period  from _____________ to _____________

                       Commission file number:  000-21898

                                INTERACTIVE INC.
        -----------------------------------------------------------------
        (Exact name of small business issuer as specified in its charter)

          South  Dakota                                46-0408024
    ---------------------------------             --------------------
    (state  or  other  jurisdiction               (IRS Employer ID No)
    of incorporation or organization)

               204  N.  Main,  Humboldt,  SD  57035
    ---------------------------------------------------------------------------
                      (Address of principal executive offices)

               (605)  363-5117
    ---------------------------------------------------------------------------
                             Issuer's telephone number

               N/A
    ---------------------------------------------------------------------------
    (Former  name,  former  address  and  former  fiscal year, if changed since
    last report)

Check  whether  the issuer (1) filed all reports required to be filed by Section
13  or  15(d) of the Exchange Act during the past 12 months (or for such shorter
period  that the registrant was required to file such reports), and (2) has been
subject to such filing requirements  for the past 90 days.  Yes .X .   No...

                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                   PROCEEDINGS DURING THE PRECEDING FIVE YEARS

Check  whether  the  registrant  filed  all documents and reports required to be
filed  by  Section 12, 13 or 15(d) of the Exchange Act after the distribution of
securities under a plan confirmed by a court.   Yes...  No ...

                      APPLICABLE ONLY TO CORPORATE ISSUERS

State the number of shares outstanding of each of the issuer's classes of common
equity, as of the latest practicable date: 5,162,138 shares at February 13, 2001
                                           -------------------------------------

Transitional  Small  Business Disclosure Format (Check one):  Yes     No  X
                                                                  ---    ---


                                       1

                                INTERACTIVE INC.
                                TABLE OF CONTENTS

                          PART 1. FINANCIAL INFORMATION

Item  1.  Financial  Statements  (unaudited)

                                                                         Page(s)
                                                                         -------

  Balance Sheets - December 31, 2000 and September 30, 2000                    3

  Statements of Operations - Three Months Ended December 31, 2000 and 1999     4

  Statement of Stockholders' Deficit- Three Months Ended December 31, 2000     5

  Statements of Cash Flows - Three Months Ended December 31, 2000 and 1999     6

  Notes to Financial Statements                                              7-8

Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations                                              9-10


                                PART II. OTHER INFORMATION

Item 3.  Defaults Upon Senior Securities                                      10


                                        2



                                      INTERACTIVE INC.

                                       BALANCE SHEETS


ASSETS                                                            12/31/2000    9/30/2000
                                                                  Unaudited
                                                                 ------------  ------------
                                                                         
Current Assets
  Cash                                                           $       256   $     1,952
  Accounts receivable                                                  2,240         1,280
  Inventories                                                         12,042        12,222
  Prepaid expenses and other assets                                      428           628
                                                                 ------------  ------------
                    Total current assets                              14,966        16,082
                                                                 ------------  ------------

Property and Equipment, at cost
  Land, building and improvements                                    107,216       107,216
  Equipment                                                           11,019        11,019
                                                                 ------------  ------------
                                                                     118,235       118,235
  Less accumulated depreciation                                       71,509        69,168
                                                                 ------------  ------------
                                                                      46,726        49,067
                                                                 ------------  ------------
                    Total assets                                 $    61,692   $    65,149
                                                                 ============  ============


LIABILITIES AND STOCKHOLDERS' DEFICIT
Current Liabilities
  Notes payable, related party                                   $   500,000   $   500,000
  Current maturities of long-term debt                                25,000        24,000
  Accounts payable                                                    50,749        63,076
  Accounts payable, related parties                                  104,794        97,605
  Accrued expenses                                                    59,799        57,823
  Accrued expenses, related parties                                  443,341       412,798
                                                                 ------------  ------------
                  Total current liabilities                        1,183,683     1,155,302
                                                                 ------------  ------------

  Long-Term Debt, less current maturities                             37,500        39,000
                                                                 ------------  ------------

Stockholders' Deficit
  Series A preferred stock, $.001 par value; authorized
    5,000,000 shares; issued and outstanding 113,901 shares:             114           114
    total liquidation preference of outstanding shares $172,069
  Series B preferred stock, $.001 par value; authorized
    2,000,000 shares; issued and oustanding 2,000,000 shares;          2,000         2,000
    total liquidation preference of outstanding shares $300,000
  Common stock, $.001 par value; authorized 10,000,000 shares;
    5,162,138 and 5,062,138 issued and outstanding                     5,162         5,062
    at December 31, 2000 and September 30, 2000
  Additional paid-in capital                                       8,054,967     8,044,567
  Accumulated deficit                                             (9,221,734)   (9,180,896)
                                                                 ------------  ------------
                    Total stockholders' deficit                   (1,159,491)   (1,129,153)
                                                                 ------------  ------------
                    Total liabilities and stockholders' deficit  $    61,692   $    65,149
                                                                 ============  ============


See Notes to Financial Statements.


                                        3

                                INTERACTIVE INC.

                            STATEMENTS OF OPERATIONS
                  Three Months Ended December 31, 2000 and 1999
                                   (Unaudited)

                                                  2000       1999
                                                ---------  ---------

Net sales                                       $  5,200   $  5,015
Cost of goods sold                                   180        264
                                                ---------  ---------
            Gross profit                           5,020      4,751
                                                ---------  ---------

Operating expenses
    Selling                                        4,938     13,714
    General and administrative                    35,437     23,952
                                                ---------  ---------
                                                  40,375     37,666
                                                ---------  ---------
            Operating (loss)                     (35,355)   (32,915)
                                                ---------  ---------

Nonoperating income (expense):
    Write off of accounts payable                 27,247          0
    Interest expense                             (33,198)   (28,784)
    Other income, net                                468        986
                                                ---------  ---------
(Loss) before income taxes                        (5,483)   (27,798)
    Income tax expense                                 0          0
                                                ---------  ---------
            Net (loss)                          $(40,838)  $(60,713)
                                                =========  =========

Loss per common share                           $  (0.01)  $  (0.01)
                                                =========  =========

See Notes to Financial Statements


                                        4



                                               INTERACTIVE INC.

                                      STATEMENT OF STOCKHOLDERS' DEFICIT
                                     Three months ended December 31, 2000
                                                 (Unaudited)



                                     Series A    Series B            Additional
                                    Preferred   Preferred   Common     Paid-in     Accumulated
                                      Stock       Stock      Stock     Capital       Deficit        Total
                                    ----------  ----------  -------  -----------  -------------  ------------
                                                                               
Balance, September 30, 2000         $      114  $    2,000  $ 5,062  $ 8,044,567  $ (9,180,896)  $(1,129,153)

  Issuance of common stock for
  satisfaction of accounts payable                              100       10,400                      10,500

  Net loss                                                                             (40,838)      (40,838)

                                    ----------  ----------  -------  -----------  -------------  ------------
Balance, December 31, 2000          $      114  $    2,000  $ 5,162  $ 8,054,967  $ (9,221,734)  $(1,159,491)
                                    ==========  ==========  =======  ===========  =============  ============


See  Notes  to  Financial  Statements.


                                        5



                                            INTERACTIVE INC.

                                        STATEMENTS OF CASH FLOWS
                              Three Months Ended December 31, 2000 and 1999
                                               (Unaudited)
                                                                                       2000     0 1999
                                                                                    ---------  ---------
                                                                                         
CASH FLOWS FROM OPERATING ACTIVITIES
  Net (loss)                                                                        $(40,838)  $(60,713)
  Adjustments to reconcile net (loss) to net cash (used in) operating activities:
    Depreciation                                                                       2,341      2,056
    Issuance of common stock for services                                                  0      3,000

    Changes in working capital components:
      (Increase) decrease in receivables                                                (960)    10,241
      Decrease in inventories                                                            180        244
      Decrease (increase) in prepaid expenses and other assets                           200        (64)
      Increase (decrease) in accounts payable                                        (12,327)       813
      Increase in accrued expenses                                                    32,519     29,114
                                                                                    ---------  ---------
        Net cash (used in) operating activities                                      (18,885)   (15,309)
                                                                                    ---------  ---------

CASH FLOWS FROM INVESTING ACTIVITIES
  Purchase of property and equipment                                                       0       (742)
                                                                                    ---------  ---------
        Net cash investing activities                                                      0       (742)
                                                                                    ---------  ---------

CASH FLOWS FROM FINANCING ACTIVITIES
  Advances from related party                                                         17,689     16,553
  Principal payments on long term debt                                                  (500)      (500)
                                                                                    ---------  ---------
        Net cash provided by (used in) financing activities                           17,189     16,053
                                                                                    ---------  ---------

          Net increase (decrease) in cash                                             (1,696)         2

CASH
Beginning                                                                              1,952        124
                                                                                    ---------  ---------

Ending                                                                              $    256   $    126
                                                                                    =========  =========

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION
  Cash payments for interest                                                        $      0   $    272
  Cash payments for income tax                                                             0          0


SUPPLEMENTAL SCHEDULE OF NONCASH INVESTING
  AND FINANCING ACTIVITIES
   Issuance of common stock for satisfaction of accounts payable                    $ 10,500   $      0


See  Notes  to  Financial  Statements.


                                        6

                                INTERACTIVE INC.

                          NOTES TO FINANCIAL STATEMENTS
                                   (UNAUDITED)


NOTE  1.     INTERIM  FINANCIAL  STATEMENTS

The financial information presented has been prepared from the books and records
without  audit  but,  in  the  opinion  of management, includes all adjustments,
consisting  of  only  normal  recurring  adjustments,  necessary  for  a  fair
presentation  of  the  financial  information  for  the  periods presented.  The
results  of  operations  for  the  three months ended December 31, 2000, are not
necessarily  indicative  of  the  results  expected  for  the  entire  year.

NOTE  2.     INCOME  TAXES

Deferred  taxes  are  provided on an asset and liability method whereby deferred
tax  assets  are  recognized  for deductible temporary differences and operating
loss  and  tax  credit carryforwards and deferred tax liabilities are recognized
for  taxable  temporary  differences.  Temporary differences are the differences
between  the  reported  amounts  of  assets and liabilities and their tax bases.
Deferred tax assets are reduced by a valuation allowance when, in the opinion of
management,  it is more likely than not that some portion or all of the deferred
tax  assets  will  not  be  realized.  Deferred  tax  assets and liabilities are
adjusted  for  the  effects  of  changes  in  tax  laws and rates on the date of
enactment.

At  December  31, 2000, the Company has for tax reporting purposes approximately
$15,000  in  unused  research  and  development credits and a net operating loss
carryforward  of  approximately $7,618,000 available to be offset against future
federal taxable income or income tax liabilities.  These carryforwards expire in
varying  amounts  in  years ending September 30, 2008 through 2020.  The Company
has  recorded  a full valuation allowance on the deferred tax assets due to lack
of assurance that the tax benefits can be realized.  Realization of deferred tax
assets is dependent upon sufficient future taxable income during the period that
deductible  temporary differences and carryforwards are expected to be available
to  reduce  taxable  income.

NOTE  3.     LOSS  PER  COMMON  AND  COMMON  EQUIVALENT  SHARE

The  loss  per  common  and  common equivalent share has been computed using the
weighted  average of the number of shares outstanding for the three months ended
December  31,  2000  and  1999.  Securities  that could potentially dilute basic
earnings  per  share  in the future that were not included in the computation of
diluted  earnings  per  share,  at  December 31, 2000 and 1999, because to do so
would  have been antidilutive are as follows:  20,000,000 shares of common stock
issuable  upon  the  conversion of Series B preferred stock, 226,010 and 219,442
shares of common stock issuable upon the conversion of Series A preferred stock,
83,834  shares  of  common  stock  issuable  upon  the  exercise of options, and
1,000,000  shares  of common stock issuable upon the exercise of stock warrants.
All  references  to  (loss)  per  share in the financial statements are to basic
(loss)  per  share.  Diluted  (loss)  per  share is the same as basic (loss) per
share  for  all  per share amounts presented.  The weighted number of common and
common  equivalent  shares  outstanding  for the three months ended December 31,
2000  and  1999  are  5,144,747  and  4,931,493  respectively.


                                        7

NOTE  4.     NOTES  PAYABLE

At  December  31,  2000, the Company has a $500,000 note payable to Torrey Pines
Research,  Inc.  (TPR),  a  related  party, that is due on demand.  The note was
originally to a bank and was assumed by TPR on behalf of the Company as a result
of  its  guarantee  of the loan.  In connection with the assumption of the loan,
TPR  received 1,000,000 restricted common stock warrants that each represent the
right  to  purchase  one share of common stock at $.50.  The warrants expire one
year  following  satisfaction  of the note.  The note to TPR bears interest at a
variable  rate  of  interest  (compounded  at  13.6%  as  of December 31, 2000).

NOTE  5.     OTHER  STOCK  MATTERS

At December 31, 2000, shares of two series of the Company's authorized preferred
stock  were  issued  and were outstanding, Series A preferred stock and series B
preferred  stock.

Series  A  preferred  stock:  The  series  A  preferred  stock has a liquidation
- ---------------------------
preference  before  common  stock  ($1.35  to  $1.80  per share).  Such stock is
nonvoting, has no dividend provisions, and is convertible into common stock on a
share  for  share  basis with antidilution provisions if additional common stock
were  to  be  issued  at less than the preferred stock's liquidation preference.

Series  B  preferred  stock:  The  series  B  preferred  stock has a liquidation
- ---------------------------
preference  before  common  stock  of $.15 per share.  Such stock is entitled to
vote,  casting  one vote for each share into which it is convertible.  The stock
is  convertible  into  common stock on a ten to one share basis with a provision
for  this  conversion  ratio  to  be  adjusted  if  certain  events  occur.

See  Note  6 below for a description of the effect of the Reincorporation of the
Company  on  these  preferred  shares.

NOTE  6.     SUBSEQUENT  EVENT.

On  January  19,  2001, the Company's shareholders approved a proposal to change
the  Company's  state  of  incorporation  from  South  Dakota  to  Delaware (the
"Reincorporation").  The  Reincorporation was consummated by merging the Company
into a wholly-owned Delaware subsidiary, InterActive Group, Inc. which was newly
formed  for  this purpose.  As a consequence of the Reincorporation, among other
things,  all  of the previously outstanding shares of the Company's common stock
were  automatically  converted  on a one-for-one basis into shares of the common
stock  of  InterActive  Delaware,  and  each  share  of  the  Company's series A
preferred  stock  was converted automatically into one share of the common stock
of  InterActive  Delaware.  In addition, all outstanding options and warrants to
purchase  shares  of  the  Company's common stock were converted into options or
warrants,  as  the  case  may  be,  to purchase the same number of shares of the
common  stock  of  InterActive  Delaware, at the same price per share and on the
same  terms  and conditions.  The Company's outstanding series B preferred stock
was also converted automatically as a consequence of the Reincorporation into an
equal  number  of shares of the series A preferred stock of InterActive Delaware
having  the  same  rights,  preferences,  privileges  and  restrictions  as  the
Company's  outstanding  series  B  preferred  stock  currently  has.


                                        8

ITEM  2.   MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF FINANCIAL  CONDITION  AND
           RESULTS  OF  OPERATIONS


RESULTS  OF  OPERATIONS

     Revenue.  Net  sales  for the three months ended December 31, 2000 and 1999
were  $5,000.

     Gross  Profit.  The  gross  margins for the three months ended December 31,
2000  and  1999,  were  approximately  97%  and  95%,  respectively.

     Selling expenses.  Selling expenses for the three months ended December 31,
2000  and  1999  were $5,000 and $14,000, respectively.  The decrease in selling
expenses  was  primarily  due  to  decreased  emphasis on sales of the Company's
SoundXchange  products  during  the  period.

     General  and  administrative.  General  and administrative expenses for the
three  months  ended  December  31,  2000  and  1999  were  $35,000 and $24,000,
respectively.  The  increase  was  primarily  due  to  the Company's decision to
reincorporate  in  Delaware  and  associated  costs.

     Depreciation.  Depreciation expense for the three months ended December 31,
2000  and  1999  was  $2,000.

     Nonoperating  (expense).  Nonoperating (expense) for the three months ended
December  31,  2000  and  1999  was  ($5,000)  and  ($28,000) respectively.  The
decrease  in  nonoperating  expense  is  mainly  due  to  a write off of certain
accounts  payable.

     Net  Loss.  The  Company  suffered  a  net  loss for the three months ended
December  31,  2000  of $41,000 or $0.01 per share on 5,144,747 weighted average
shares  outstanding  compared  to a net loss for the three months ended December
31,  1999  of  $61,000  or  $0.01 per share on 4,931,493 weighted average shares
outstanding.

LIQUIDITY  AND  CAPITAL  RESOURCES

     The  Company  has  sustained  operating  losses  for  several years and its
current  liabilities  exceeded  current  assets at December 31, 2000.  Continued
operations  of  the Company are dependent upon the Company's ability to meet its
existing  debt  requirements  on a continuing basis.  Management's plans in this
regard  are  to  increase its revenues by providing Internet consulting services
with  the assistance of TPR Group and its affiliates (TPR), related parties, and
generating cash through private investments or loans.  There can be no assurance
that  TPR  will  provide  such  assistance  or any other support to the Company.

     Substantially  all of the Company's accounts payable are several years past
due.  The  Company  does not anticipate making any payments on these obligations
in the near term.  The Company has several judgments against it and several more
threatened  as a result of its inability to pay its obligations to its unsecured
creditors.

     Management  believes  that  the  largest  challenges  that the Company will
confront  are  in its attempt to achieve increases in revenues and profitability
in  the  future.  While  the  Company is optimistic about the possibility of its
overcoming  these  challenges and achieving its goals, there can be no assurance
that  it  will  be  able  to  achieve  any  or  all  of  its  objectives.


                                        9

                          PART II     OTHER INFORMATION

ITEM  3.  DEFAULTS  UPON  SENIOR  SECURITIES

     At  December  31, 2000, the Company had outstanding a note in the amount of
$20,000,  which  was  due  to  an  individual  on  November  30,  1995  and  is
collateralized  by  substantially  all  assets  of  the  Company subordinated to
certain senior secured debt.  The note bears interest at the rate of 15% and has
accrued  interest  of  $33,332  at  December  31,2000.


                                        10

                                   SIGNATURES

     In  accordance  with  the  requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

     Dated:  February 12, 2001                 INTERACTIVE  INC.


                              /s/  Robert  Stahl
                              ------------------
                              Robert  Stahl
                              President

                              /s/  Gerard  L.  Kappenman
                              --------------------------
                              Gerard  L.  Kappenman
                               Secretary


                                        11