EXHIBIT  7.1     Form  of  Stock  Option  Agreement


                            DIGITAL ROOSTER.COM INC.

                             STOCK OPTION AGREEMENT

     DIGITAL  ROOSTER.COM  INC.,  AN  ONTARIO  CORPORATION  (THE  "COMPANY") HAS
GRANTED TO  (THE "OPTIONEE"), AN OPTION TO PURCHASE A TOTAL OF  () COMMON SHARES
(THE  "SHARES"),  AT THE PRICE DETERMINED AS PROVIDED HEREIN, ALL UPON THE TERMS
AND  CONDITIONS  HEREOF.

1.     GRANT  OF THE OPTION.  The Grant of the option (this "Option") is subject
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in  all  respects  to  the terms, definitions and provisions of the Stock Option
Plan  (the  "Plan")  adopted  by  the  Company,  which is incorporated herein by
reference.  The  terms  defined in the Plan shall have the same defined meanings
herein.

2.     EXERCISE  PRICE.  The exercise price is  in the lawful currency of Canada
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($)  for each common share, which price is not less than 100% of the fair market
value  per  Share  on  the date of grant, subject to all applicable discounts as
permitted  by  the  Rules  of  The  Toronto  Stock  Exchange.

3.     EXERCISE  OF  OPTION.  In  accordance  with  the  terms of the Plan, this
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Option shall be exercisable during its term in accordance with the provisions of
Section  7  of  the  Plan  as  follows;

     (a)     Right  to  Exercise
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          (i)  This  Option  shall be exercisable to the extent of 25% 12 months
               from  the  date  of  the  Grant.

          (ii) This  Option  shall be exercisable to the extent of 25% 24 months
               from  the  date  of  the  Grant.

          (iii) This Option shall be exercisable to the extent of 25% 36 months
               from  the  date  of  the  Grant.

          (iv) This  Option  shall be exercisable to the extent of 25% 48 months
               from  the  date  of  the  Grant.

          (iii)  This  Option  may  not  be exercised for a fraction of a share.

          (iv) In  the  event  of  the  Optionee's  termination  of service, the
               exercisability  of  the Option is governed by Section 6 below and
               Section  8  of  the  Plan.

     (b)     Method  of  Exercise.  This  Option shall be exercisable by written
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notice  which  shall  state  the  election to exercise the Option, the number of
Shares  in  respect  of  which  the  Option  is  being exercised, and such other
representations and agreements as to the holder's investment intent with respect
to  such  Shares as may be required by the Company pursuant to the provisions of
the  Plan.  Such  written  notice  shall  be signed by the Optionee and shall be
delivered  in  person  or by certified mail to the Secretary of the Company. The
written  notice  shall  be  accompanied  by  payment  of  the  exercise  price.



          No  shares will be issued pursuant to the exercise of an Option unless
such issuance and such exercise shall comply with all relevant provisions of law
and  the  requirements  of  any stock exchange upon which the Shares may then be
listed.

4.     METHOD  OF  PAYMENT.  Payment  of  the  exercise  price shall be by cash,
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certified  cheque or stock certificates (in negotiable form) representing common
shares  of the Company having a fair market value equal to the exercise price of
the  shares  with  respect  to  which  the  Option  is  being  exercised.

5.     RESTRICTIONS  ON  EXERCISE.  This  Option  may  not  be  exercised if the
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issuance  of  such  Shares  upon  such  exercise  or  the  method  of payment of
consideration  for  such  shares  would constitute a violation of any applicable
provincial  securities  or  other  law  or  regulation.  As  a  condition to the
exercise  of  this  Option,  the  Company  may  require the Optionee to make any
representation  and warranty to the Company as may be required by any applicable
law  or  regulation.

6.     TERMINATION OF STATUS AS AN EMPLOYEE.  If the Optionee ceases to serve as
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an  employee, he/she may, but only within thirty (30) days after the date he/she
ceased to be an Employee of the Company, exercise this Option to the extent that
she  was entitled to exercise it at the date of such termination.  To the extent
that  he/she  was  not  entitled  to  exercise  this  option at the date of such
termination,  or  if  he/she  does  not  exercise  this  Option  within the time
specified  herein,  the  Option  shall  terminate.

7.     DISABILITY  OF  OPTIONEE.  Notwithstanding  the  provisions  of Section 6
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above,  if the Optionee is unable to continue as an Employee of the Company as a
result  of  his/her  total  and permanent disability he/she may, but only within
twelve  (12) months from the date of termination, exercise his/her Option to the
extent  she  was  entitled to exercise it at the date of such termination, or if
he/she  does  not  exercise  such Option (which he/she was entitled to exercise)
within  the  time  specified  herein,  the  Option  shall  terminate.

8.     DEATH  OF  OPTIONEE.  In  the  event  of  the  death  of  the  Optionee:
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     (a)     during the term of this Option and while an Employee of the Company
and  having  been in continuous status as an Employee since the date of grant of
the  Option,  the Option may be exercised, at any time within twelve (12) months
following  the  date  of  death, by the Optionee's wholly owned personal holding
company, the Optionee's estate or by a person who acquired the right to exercise
the  Option  by  bequest  or inheritance, but only to the extent of the right to
exercise  that  would have accrued had the Optionee continued living twelve (12)
months  after  the  date  of  death;  or

     (b)     within  thirty  (30)  days  after the termination of the Optionee's
continuous  status  as  an  Employee,  the  Option may be exercised, at any time
within  three (3) months following the date of death, by the Optionee's personal
holding  company, the Optionee's estate or by a person who acquired the right to
exercise  the  Option  by  bequest or inheritance, but only to the extent of the
right  to  exercise  that  had  accrued  at  the  date  of  termination.

9.     REPRESENTATIONS  OF OPTIONEE. The Optionee hereby confirms and represents
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that:

     (i)  he/she  is  an  Employee of the Company, or any of its subsidiaries or
          its  affiliates;

     (ii) he/she  has  no outstanding incentive stock options to purchase shares
          of  the  Company.



10.     ADJUSTMENTS  IN  SHARES.  If  prior to the exercise of the Option at any
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time  or  from  time  to  time, there shall be any reorganization of the capital
stock  of the Company by way of stock split, consolidation, subdivision, merger,
amalgamation  or  otherwise  or payment of any stock dividends, then there shall
automatically  be an adjustment in either or both of the number of Shares of the
Company which may be purchased pursuant hereto or the price at which such Shares
may  be  purchased  by  corresponding  amounts,  so  that  the Optionee's rights
hereunder shall thereafter be as reasonably as possible equivalent to the rights
originally granted to the Optionee.  The Board of Directors of the Company shall
have  the  sole  and  exclusive  power  to  make the adjustments as it considers
necessary  and  desirable.

11.     CORPORATE  TRANSACTIONS.  In  the  event  the  Shares  are exchanged for
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securities,  cash  or  other  property of any other corporation or entity as the
result  of a reorganization, merger or consolidation in which the Company is not
the surviving corporation, the dissolution or liquidation of the Company, or the
sale  of  all  or  substantially  all  the  assets  of the Company, the Board of
Directors  or the board of directors of any successor corporation or entity may,
in its discretion, as to outstanding options (a) accelerate the exercise date or
dates  of such options, (b) upon written notice to the holders thereof, provided
the options have been accelerated pursuant to paragraph (a) above, terminate all
such  options prior to consummation of the transaction unless exercised within a
prescribed  period,  (c) provide for payment of an amount equal to the excess of
the  fair  market  value, as determined by the Board of Directors or such board,
over  the  Option  Price  of  such  shares as of the date of the transaction, in
exchange for the surrender of the right to exercise such options, or (d) provide
for the assumption of such options, or the substitution therefor of new options,
by  the  successor  corporation  or  entity.

12.     NON-TRANSFERABILITY  OF  OPTION.  This  Option may not be transferred in
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any  manner  except  (i)  to  a  personal  holding  company  wholly owned by the
Optionee,  or  (ii) by will or by the laws of descent or distribution and may be
exercised  during  the  lifetime  of  the  Optionee only by him or such personal
holding  company.  The terms of this Option shall be binding upon the executors,
administrators,  heirs,  successors  and  assigns  of  the  Optionee.

13.     TERM  OF OPTION.  This Option may not be exercised more than  years from
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the  date of grant of this Option, and may be exercised during such term only in
accordance  with  the  Plan  and  the  terms  of  this  Option.

DATE  OF  GRANT:  ,  2001


                                           DIGITAL  ROOSTER.COM  INC.


                                           Per:  _______________________________
                                                        President


          The  Optionee  acknowledges  receipt  of a copy of the Plan, a copy of
which  is  annexed hereto, and represents that he is familiar with the terms and
provisions  thereof,  and hereby accepts this Option subject to all of the terms
and  provisions  thereof.  The  Optionee  hereby  agrees  to  accept as binding,
conclusive  and final all decisions or interpretations of the Board of Directors
upon  any  questions  arising  under  the  Plan.



Dated:     ,  2001
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