EXHIBIT  7.2     Employment  Agreement  for  John  A.  van  Arem


                            DIGITAL ROOSTER.COM INC.

ITEM  12.     EMPLOYMENT  AGREEMENT

BETWEEN:

                  Digital Rooster.com Inc. ("Digital Rooster"),
      a corporation incorporated under the laws of the Province of Ontario,

                                       and

                            John Alexander van Arem,
                 2649 Bloor St. West, #407, Toronto, ON M8X 1A3

Whereas  Digital  Rooster  and  its wholly-owned subsidiary Web Dream Inc. ("Web
Dream")  (together  referred  to  as the "Corporation") carry on the business of
marketing  and  distributing  adult  entertainment  products  (the  "Business");

And  whereas  the  Corporation  wishes  to employ Mr. van Arem, and Mr. van Arem
wishes  to  be employed by the Corporation on the terms and conditions set forth
herein;

NOW therefore, in consideration of the mutual covenants herein contained and for
other  good  and valuable consideration, the Corporation and Mr. van Arem hereby
agree  follows:

1)     EMPLOYMENT
       ----------

The  Corporation  agrees to employ Mr. van Arem and Mr. van Arem agrees to serve
the Corporation on the terms conditions set out herein, commencing as of January
1,  2000  (the  "Effective  Date").
Mr.  van  Arem  is  appointed  subject  to the overall authority of the Board of
Directors  of  Digital  Rooster  (the  "Board") and the Board in its capacity as
shareholder  of  Web Dream, to serve as President and Chief Executive Officer of
Digital  Rooster  and  President  of Web Dream and to manage the affairs of such
companies.  Mr.  van  Arem  shall  have  direct  responsibility  for  all  the
Corporation's operations and perform such services as required from time to time
by the Board.  Mr. van Arem shall report to the Board at such times as the Board
may require.  The Corporation shall take such steps as are within its control to
cause  Mr. van Arem to be appointed as a Director of each of Digital Rooster and
Web  Dream  during  his  tenure  as  an  officer  of  such  companies.

It  is  expressly understood and agreed that it shall not be a violation of this
Agreement  for  Mr.  van  Arem  to:  (a) serve on corporate, civic or charitable
boards  or committees, with any remuneration earned there from being retained by
Mr. van Arem; and (b) manage personal investments, so long as such activities do
not  adversely  affect  the  performance  by  Mr.  van  Arem  of  Mr. van Arem's
responsibilities  as  an executive of the Corporation in accordance with a terms
of  this  Agreement  and  do  not  reflect  adversely  on  the  Corporation.



It  is  also expressly understood that Mr. van Arem has other business interests
which  do  not involve the distribution and marketing of adult entertainment and
which  do  not  compete  with  the Business and devotes a portion of his time to
manage  such  interests.  Mr.  van  Arem's  involvement  with his other business
interests  shall not constitute a breach of his obligations under this Agreement
provided that the conflict of interest guidelines adopted by the Board from time
to  time are followed by Mr. van Arem and he devotes to the Corporation the time
and  attention  reasonably  expected  of  an  executive  in  his  position.

2)     COMPENSATION
       ------------

   a)     Salary
          ------

The  Corporation  shall  employ  Mr.  van  Arem at an aggregate annual salary of
$110,000, plus a $900 per month car allowance, subject to any annual increase as
determined  by  the  Board,  in its discretion.  Such salary shall be payable in
equal  installments  every  two  weeks  subject  to  usual  and required payroll
deductions  and  withholdings.

   b)     Bonus
          -----

As  additional  compensation  the Corporation shall pay to Mr. van Arem for each
full fiscal year of the Corporation during which Mr. van Arem is employed by the
Corporation, a discretionary bonus based on performance objectives as determined
by  the  Board  from  time  to  time.

   c)     Benefits
          --------

Mr. van Arem shall be entitled to participate in the supplementary benefits made
available  by  the Corporation generally to its employees from time to time, and
shall  be  entitled  to  any  other  benefits  established by the Board as being
appropriate  for  the  offices  held  with  the  Corporation.

   d)     Stock  Options
          --------------

Mr.  van  Arem  shall  be  granted  240,000 options to purchase common shares of
Digital  Rooster  in  accordance with the resolution of the Board dated February
18,  2000.  Thereafter, Mr. van Arem will be granted stock options in respect of
common  shares  of  the  Digital Rooster as a performance bonus and incentive as
determined  from time to time by the Board.   Mr. van Arem acknowledges that the
grant  of  stock options in the future is a matter in the sole discretion of the
Board.  Digital  Rooster  confirms  to Mr. van Arem its existing policy that the
question  of  the  issuance  of stock options will be considered by the Board at
least  annually.

   e)     Expenses
          --------

The Corporation shall pay all expenses actually and properly incurred by Mr. van
Arem  in  furtherance  of or in connection with the business of the Corporation,
including,  but not by way of limitation, all travel and entertainment expenses.
If  Mr.  van  Arem pays any such expenses in the first instance, the Corporation
shall  reimburse  him  therefore,  subject  to the receipt by the Corporation of
receipts  in  form  reasonably  satisfactory  to  it.

   f)     Vacation
          --------



Mr.  van  Arem  shall  be entitled to an aggregate of six weeks of vacation each
year  during  his  employment,  with  pay,  which may be taken at times mutually
convenient  to Mr. van Arem and the Corporation.  Mr. van Arem shall be entitled
to  carry  over  and  use  vacation  time  into  the  succeeding  years.


3)     NON-  COMPETITION
       -----------------

Mr.  van  Arem  covenants and agrees with the Corporation that he shall not, for
the  period  of  one year from the date on which he ceases to be employed by the
Corporation  for  any  reason  whatsoever  (i)  directly  or a directly solicit,
interfere with or endeavor to direct or entice away from doing business with the
Corporation  any customer, client or person, firm or Corporation in the habit of
dealing  with  the Corporation; or (ii) interfere with, entice away or otherwise
attempt  to  obtain  the  withdrawal  any  employee  of  the  Company.

4)     CONFIDENTIALITY
       ---------------

Mr.  van  Arem  acknowledges  that in the course of carrying out, performing and
fulfilling  his  duties  hereunder, he will have access to and will be entrusted
with  detailed  confidential  information, proprietary information, intellectual
property,  technology,  computer hardware and software, specifications and trade
secrets  concerning the present and contemplated services and techniques evolved
and used or to be evolved by the Corporation and concerning the customers of the
Corporation,  their  names,  addresses  and  preferences  (collectively,  the
"Information"), the disclosure of any of which Information to competitors of the
Corporation  or  to  the  general  public  would  be  highly  detrimental to the
interests of the Corporation.  Mr. van Arem further acknowledges and agrees that
the  right  to  maintain confidential such Information constitutes a proprietary
right  that  the  Corporation is entitled to protect.  Accordingly, Mr. van Arem
covenants  and  agrees with the Corporation and he will not during the period of
his  employment  by  the  Corporation  or any time thereafter, disclose any such
Information  nor  use  the  Information  for  purposes  other  than those of the
Corporation.  For  greater  certainty,  such  Information  shall  not  include
information that becomes generally known to the public other than through breach
of  this  Agreement  by Mr. van Arem.  Mr. van Arem acknowledges and agrees that
the  restrictions  contained  in  this  subsection  are  reasonable  in  the
circumstances  in  order  to  protect the business of the Corporation and hereby
waives  any  and  all  defenses  to  the  strict  enforcement  of  them.

All  records and books relating any manner whatsoever to the business, financial
information,  strategies,  products,  customers  are  property  rights  of  the
Corporation,  whether  prepared  by  Mr.  van  Arem or otherwise coming into his
possession,  shall be the exclusive property of the Corporation.  All such books
and  records shall be immediately returned by Mr. van Arem to the Corporation on
any  termination  of  his  employment.

Mr.  van  Arem  acknowledges  that  each  and  every item of work product ("Work
Product")  created by him during the period of his employment by the Corporation
that  relates  to  the  Business,  whether created by Mr. van Arem during office
hours  or  non-office hours, is and shall remain and be considered the exclusive
property  of  the Corporation.  Work product shall include but not be limited to
trademarks,  service  marks, logos, trade names, copyrighted work or copyrighted
material,  patents  or  patentable  material  and designs of a commercial nature
without  limitation.  Mr.  van Arem hereby assigns to the Corporation his entire
right,  title  and  interest in any invention or idea whether or not patentable,
hereinafter  made  or  conceived  during  the  term  of  his employment with the
Corporation  that  relates to the Business. Mr. van Arem shall disclose any such
item  to  the  Corporation within five working days of conceiving or formulating



such  invention  or  idea.  Mr.  van  Arem  agrees  to execute all documents and
provide all assistance that may be required to effectuate these provisions.  All
inventions,  copyrightable  works,  and other intellectual property that Mr. van
Arem  made  before  his  employment  with the Corporation are excluded from this
Agreement.

Section  4  hereof  shall  survive the termination of this Agreement and Mr. van
Arem's  employment  hereunder.

In the event of a breach or anticipated breach of any the covenants contained in
this  section,  it  is  understood  that  damages  will not only be difficult to
ascertain  but  also  would  probably  be  inadequate,  and  the Corporation may
petition  a  court  of competent jurisdiction or equity for injunctive relief in
addition  to  any  other  relief  which  the  Corporation  may  have.


5)     NON-COMPETITION
       ---------------

Mr.  van  Arem agrees that for a period of one year following the termination of
his  employment  for any reason, he shall not, without the prior written consent
of the Corporation, directly or indirectly, whether for compensation or not, and
whether  as  principal  or  as agent, officer, director, employee, consultant or
otherwise,  alone  or  in  association with a person, firm, corporation or other
business  organization, carry on, or be engaged in any business that is directly
competitive  with  the  business  then  being  carried on by he Corporation (the
"Competitive  Business"),  or be affiliated with, render services to, own, share
in  the  earnings of, or invest in the shares, bonds or other securities of, any
person,  firm,  Corporation  or business organization engaged in any Competitive
Business;  provided  however,  that  Mr.  van  Arem  may
invest  in  the  shares  of  any  issuer  engaged in a Competitive Business (but
without  participating  in  such  Competitive  Business)  if:

     a)   such  shares  are listed on any securities exchange or publicly traded
          over-the-counter;  and
     b)   his  investment  does  not  exceed,  in  the  case of any class of the
          capital  stock  of  any  one  issuer, 5% of the issued and outstanding
          shares  of  such  class.

Section  5  hereof  shall  survive the termination of this Agreement and Mr. van
Arem's  employment  hereunder.

In the event of a breach or anticipated breach of any the covenants contained in
this  section,  it  is  understood  that  damages  will not only be difficult to
ascertain  but  also  would  probably  be  inadequate,  and  the Corporation may
petition  of  court of competent jurisdiction or equity for injunctive relief in
addition  to  any  other  relief  which  the  Corporation  may  have.

6)     TERM  AND  TERMINATION
       ----------------------

The term of employment of Mr. van Arem pursuant to this Agreement shall commence
as  of  the  Effective Date and shall continue in full force and effect for five
years  from  that  date,  subject  to earlier termination in accordance with the
terms  hereof.

   a)     Termination  by  Corporation
          ----------------------------



The  Corporation may terminate the employment of Mr. van Arem for any reason by,
subject  to  the terms hereof, payment of an amount equivalent to Mr. van Arem's
annual  salary,  such  payment to be made in a lump sum on the effective date of
the  termination.    Further,  all  issued  and  outstanding options to purchase
shares  in  the  Corporation  that  have  been  granted  to  Mr. van Arem shall,
notwithstanding  any terms to the contrary in the option agreement applicable to
such  options,  immediately  vest and be exercisable for a period of thirty days
following  termination  pursuant  to  this section 6(a).  In addition, until the
earlier of (i) the expiry of a period of twelve months, or (ii) the date Mr. van
Arem obtains new employment, he shall be entitled to participate in the benefits
referred  to  in  section  2(c)  above.

The  parties  agree  that the foregoing constitutes a fair and reasonable scheme
for  termination  of employment of Mr. van Arem.  In consideration of the rights
described  in  this  section  6(a)  and  any rights available to him pursuant to
applicable  legislation,  Mr.  van Arem hereby waives any entitlement to which a
court  of  competent jurisdiction might otherwise grant to him in respect of the
termination  of  his  employment  hereunder.

Notwithstanding  anything  to the contrary herein, the Corporation may terminate
the  employment  of Mr. van Arem at its option without notice and without pay in
lieu  of  notice:

     i)   for  any cause which would entitle the Corporation at law to terminate
          the  service  of  Mr. Van Arem without either notice or pay in lieu of
          notice;
     ii)  if Mr. van Arem commits theft or embezzlement against the Corporation,
          is convicted of a criminal act that reflects on his ability to perform
          his  obligations  hereunder,  or  is  guilty  of serious misconduct or
          conduct  prejudicial  to  the  Corporation's  business;
     iii) if  Mr.  van  Arem  is  in  breach  of  any  of  the material terms or
          conditions  of  this  Agreement;
     IV)  if , through bona fide physical or mental illness, is unable to attend
          on a full time basis to the affairs of the Corporation for a period of
          12  weeks;
     v)   if Mr. van Arem displays incompetence in the performance of his duties
          hereunder of such magnitude and/or frequency as to render his services
          to  be of limited benefit to the corporation or causes or threatens to
          cause  serious  damage  or  loss  to  the  financial well-being of the
          Corporation;  or
     vi)  in  the  event  of  the  death  of  Mr.  van  Arem.


Following termination pursuant to the events described in items (i) through (vi)
above,  Mr.  van  Arem  shall receive no compensation pursuant to this Agreement
except  any  accrued  and  unpaid  salary.  Mr.  van Arem shall have thirty days
following  the  effective date of his termination to exercise the vested portion
of  any  outstanding  stock  options  granted  to  him  by  the  Corporation.


   b)     Termination  by  Mr.  van  Arem
          -------------------------------

Mr.  van  Arem  may  terminate  his  employment with the Corporation (i) for any
reason  whatsoever  on  90 days prior written notice, provided that in the event
Mr.  van  Arem  terminates  his  employment as aforesaid, he shall cooperate and
assist,  if and as requested, in the selection and appointment of his successor;
or  (ii)  if  the  Corporation  is  in  breach of any material provision of this
Agreement  and  fails  to cure such breach within 10 business days of receipt of
notice  thereof  in  writing  from  Mr.  van  Arem.

   c)     Resignation  from  Board
          ------------------------



Following  termination  of  this Agreement for any reason, Mr. van Arem shall be
deemed to have resigned from the board of directors of the Corporation and shall
tender  his  resignation  there  from.


   d)     Change  of  Control

If  within  one  year  following  a  change of control (as defined below) of the
Corporation:

     i)   Mr.  van  Arem's  employment  is terminated by the Corporation (or its
          successor  company),  other  than by reason of Mr. van Arem's death or
          disability  or  pursuant  to  section  6(a)  hereof;
     ii)  The nature or status of Mr. van Arem's employment responsibilities, as
          such  existed  immediately  prior  to  the  change  of  control,  are
          substantially  diminished  or  Mr.  van  Arem  is  assigned  duties or
          responsibilities inconsistent in a material respect with his status as
          it  existed  immediately  prior  to  the  change  of  control;
     iii) Mr.  van Arem's base salary as in effect immediately prior to a change
          of  control  is  reduced  or there is a failure to provide benefits at
          least  as  favorable,  in  all  material  respects,  as those benefits
          currently  provided  to  Mr.  van  Arem  by  the  Corporation;  or
     IV)  the offices of the Corporation from which Mr. van Arem is to carry out
          his  duties  are  relocated to a location more than 50 kilometers from
          its  then  present  location;

then  upon  termination  of  Mr.  van  Arem  employment  by  the Corporation, as
aforesaid, or, upon the occurrence of any of the events specified in (ii), (iii)
or  (iv)  above  and  Mr.  van  Arem's  prompt written election to terminate his
employment  with  the  Corporation, Mr. van Arem shall be entitled to a lump sum
payment  equal  to  the  greater  of  (A)  the amount that would then be payable
pursuant to subsection 6(a) hereof or (b) one month's salary times the number of
complete  months remaining in the initial five year term of this Agreement (less
all  required  withholdings and deductions) as such existed immediately prior to
the  change  of  control.  Such  payment  shall  be  made  within 14 days of the
termination  of Mr. van Arem's employment, as aforesaid, or following receipt by
the  Corporation of Mr. van Arem's written election to terminate his employment,
as  aforesaid.  In  addition,  all  issued  and  outstanding options to purchase
shares  in  the  Corporation  shall,  notwithstanding  any  terms  in the option
agreement  applicable to such options, immediately vest and be exercisable for a
period  of  thirty  days  following  termination  pursuant to this section 6(a).
Thereafter,  the  Corporation  shall  have no further obligation to Mr. van Arem
except  to  pay  any  accrued  salary that remains unpaid as at the date of such
termination  or  election.

For  purposes  of  this  section  6(d), a "change of control" of the Corporation
shall  be  deemed  to  have  occurred  if:

     i)   any person or company or combination of persons or companies acquires,
          whether  in  a  single  transaction  or  in  a number of transactions,
          beneficial  ownership  of 50 percent or more of the outstanding voting
          shares  of  the  Corporation;
     ii)  the  Corporation sells, leases or otherwise disposes of its assets and
          undertaking  as  an  entirety  or  substantially  as  an  entirety; or
     iii) the  Corporation  enters  into  an  amalgamation, arrangement or other
          transaction,  which  would  have  the same, or a similar effect as the
          transaction  referred  to  in  (i)  or  (ii)  above.



7)     INDEMNITY
       ---------


Subject  to the provisions of the Corporation's governing corporate legislation,
the  Corporation  agrees  to  indemnify  and save Mr. van Arem harmless from and
against  any  and all demands, claims, costs, charges and expenses, including an
amount  paid  to  settle an action or satisfy a judgment, reasonably incurred by
him  in respect of any civil, criminal or administrative action or proceeding to
which  Mr.  van  Arem  is made a party by reason of or having been a director or
officer of the Corporation or of any affiliated company, whether before or after
termination  if:

     i)   he  or  she  acted  honestly and in good faith with a view to the best
          interests  of  the  corporation;  and
     ii)  in  the case of a criminal or administrative action or proceeding that
          is  enforced  by  a monetary penalty, he or she had reasonable grounds
          for  believing  that  his  or  her  conduct  was  lawful.


8)     CURRENCY
       --------

All  dollar amounts referred to this Agreement are expressed in Canadian dollars
unless  otherwise  specifically  provided.

9)     SEVERABILITY
       ------------

In  the  event  that  a  court  of competent jurisdiction thereof shall deem any
provision  herein  or  part  void  or invalid, the remaining provisions or parts
thereof  shall  be  and  remain  in  full force and effect.  If, in any judicial
proceeding,  any  provision  of  this Agreement is found to be so broad as to be
unenforceable,  it  is hereby agreed that such provision shall be interpreted to
be  only  so  broad  as  to  be  enforceable.

10)     GOVERNING  LAW
        --------------

This  Agreement  shall  be  governed  by  and  interpreted under the laws of the
Province  of  Ontario and applicable federal laws.  The parties hereto attorn to
the  jurisdiction  of  the  courts  of  said  Province.

11)     ENTIRE  AGREEMENT,  PERSONAL  SERVICES  CONTRACT  AND  ASSIGNABILITY
        --------------------------------------------------------------------

This  Agreement constitutes the entire agreement between the Corporation and Mr.
van  Arem  regarding  his  employment  by the Corporation.  Any and all previous
agreements  between  the  parties  in  that regard are terminated and cancelled.

This  Agreement  is  personal  to  Mr.  van  Arem and his rights and obligations
hereunder  may  not  be  assigned  by  him.  Upon  notice  to Mr. van Arem, this
Agreement  may  be  assigned  to  an  affiliate  of  the  Corporation,  however
notwithstanding  such assignment, the Corporation shall remain liable to Mr. van
Arem for breach of the terms and conditions contained in this Agreement.  Except
as  aforesaid,  the  Agreement shall inure to benefit of and be binding upon the
parties  hereto  and  their respective successors and assigns, including, in the
case  of  Mr.  van  Arem,  his  heirs,  executors  and  administrators.



12)     INDEPENDENT  LEGAL  ADVICE
        --------------------------

Mr. van Arem acknowledges that he has read and understood this Agreement and has
been given the opportunity to obtain independent legal advice in connection with
this  Agreement  and  the provisions hereof, and has freely chosen not to obtain
such  advice.


In witness whereof the parties hereto execute this Agreement.


DIGITAL  ROOSTER.COM  INC.                         JOHN  ALEXANDER  VAN  AREM



By  ____________________________
        _________________________
Name:                                              Date:
Position:  Director
Date:


WEB  DREAM  INC.




By  _____________________________
Name:
Position:  Director  of  Digital  Rooster.com  Inc.,
         in  its  capacity  as  sole  shareholder
Date: