SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB
(Mark  One)
[X]   QUARTERLY  REPORT  PURSUANT  TO  SECTION  13  OR 15(d) OF THE SECURITIES
      EXCHANGE  ACT  OF  1934
          For  the  quarterly  period  ended:  June  30,  2001

[ ]   TRANSITION  REPORT  PURSUANT  TO  SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE  ACT  OF  1934
          For  the  transition  period  from _____________ to _____________

                       Commission file number:  000-21898


                               INTERACTIVE GROUP, INC.
        -----------------------------------------------------------------
        (Exact name of small business issuer as specified in its charter)

               Delaware                                    46-0408024
     -------------------------------                  ----------------------
     (state or other jurisdiction of                  (IRS Employer  ID  No)
      incorporation or organization)

                       204  N.  Main,  Humboldt,  SD  57035
                     ----------------------------------------
                     (Address of principal executive offices)

                                (605)  363-5117
                            -------------------------
                            Issuer's telephone number

- --------------------------------------------------------------------------------
(Former  name,  former  address  and  former  fiscal year, if changed since last
report)

Check  whether  the issuer (1) filed all reports required to be filed by Section
13  or  15(d) of the Exchange Act during the past 12 months (or for such shorter
period  that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days.  Yes .X. .  No . .

                      APPLICABLE ONLY TO CORPORATE ISSUERS
State the number of shares outstanding of each of the issuer's classes of common
equity, as of the latest practicable date:   5,276,039 shares at July 31, 2001
                                          --------------------------------------

Transitional  Small  Business Disclosure Format (Check one):  Yes     No  X
                                                                  ---    ---


                                        1



                                 INTERACTIVE GROUP, INC.
                                    TABLE OF CONTENTS

                              PART 1. FINANCIAL INFORMATION

Item  1.  Financial  Statements  (unaudited)

                                                                                 Page(s)
                                                                                 -------
                                                                              

  Balance Sheets -June 30, 2001 and September 30, 2000                                 3

  Statements of Operations - Nine and Three Months Ended June 30, 2001 and 2000        4

  Statement of Stockholders' Deficit - Nine Months Ended June 30, 2001                 5

  Statements of Cash Flows - Nine Months Ended June 30, 2001 and 2000                  6

  Notes to Financial Statements                                                      7-9

Item 2.  Management's Discussion and Analysis of Financial Condition and
  Results of Operations                                                             9-11


                              PART II. OTHER INFORMATION

Item 3.  Defaults Upon Senior Securities                                              11



                                        2



                                               INTERACTIVE GROUP, INC.
                                                   BALANCE SHEETS


ASSETS                                                                      6/30/2001     9/30/2000
                                                                            Unaudited
                                                                           ------------  ------------
                                                                                   
Current Assets
  Cash                                                                     $       993   $     1,952
  Accounts receivable                                                                0         1,280
  Inventories                                                                   11,886        12,222
  Prepaid expenses and other assets                                                150           628
  Land, building and improvements held for sale                                 44,952             0
                                                                           ------------  ------------
           Total current assets                                                 57,981        16,082
                                                                           ------------  ------------

Property and Equipment, at cost
  Land, building and improvements, less accumulated depreciation of
    $58,744 at September 30, 2000                                                    0        48,472
  Equipment, less accumulated depreciation of $11,019 and $10,424
    at June 30, 2001 and September 30, 2000                                          0           595
                                                                           ------------  ------------
                                                                                     0        49,067
                                                                           ------------  ------------
           Total assets                                                    $    57,981   $    65,149
                                                                           ============  ============


LIABILITIES AND STOCKHOLDERS' DEFICIT
Current Liabilities
  Note payable, related party                                              $   500,000   $   500,000
  Current maturities of long-term debt                                          26,000        24,000
  Accounts payable                                                              11,495        63,076
  Accounts payable, related parties                                            155,776        97,605
  Accrued expenses                                                              65,102        57,823
  Accrued expenses, related parties                                            508,636       412,798
                                                                           ------------  ------------
           Total current liabilities                                         1,267,009     1,155,302
                                                                           ------------  ------------

  Long-term Debt, less current maturities                                       34,500        39,000
                                                                           ------------  ------------

Stockholders' Deficit
  Series A preferred stock, 2,000,000 and 113,901 shares issued at
    June 30, 2001 and September 30, 2000, liquidation preference of
    outstanding shares at June 30, 2001 of $300,000                              2,000           114
  Series B preferred stock, 2,000,000 shares issued at September 30, 2000            0         2,000
  Common stock, 5,276,039 and 5,062,138 shares issued at June 30, 2001
    and September 30, 2000                                                       5,276         5,062
  Additional paid-in capital                                                 8,054,967     8,044,567
  Accumulated deficit                                                       (9,305,771)   (9,180,896)
                                                                           ------------  ------------
           Total stockholders' deficit                                      (1,243,528)   (1,129,153)
                                                                           ------------  ------------
           Total liabilities and stockholders' deficit                     $     57,981  $    65,149
                                                                           ============  ============



See Notes to Financial Statements.


                                        3



                              INTERACTIVE GROUP, INC.
                              STATEMENTS OF OPERATIONS
                 Nine and Three Months Ended June 30, 2001 and 2000
                                    (Unaudited)


                                         Nine months ended      Three months ended
                                              June 30,              June  30,
                                         2001         2000       2001       2000
                                     ------------------------  --------------------
                                                              
Net sales                            $     8,592   $  16,442   $  3,297   $  4,827
Cost of goods sold                           336         720        150        210
                                     ------------  ----------  ---------  ---------
            Gross profit                   8,256      15,722      3,147      4,617
                                     ------------  ----------  ---------  ---------

Operating expenses
    Selling                               19,913      37,433      6,676     11,519
    General and administrative            64,745      59,869     11,989     16,266
                                     ------------  ----------  ---------  ---------
                                          84,658      97,302     18,665     27,785
                                     ------------  ----------  ---------  ---------
            Operating (loss)             (76,402)    (81,580)   (15,518)   (23,168)
                                     ------------  ----------  ---------  ---------

Nonoperating income (expense):
  Write off of accounts payable           52,921           0     18,263          0
  Interest expense                      (102,959)    (92,803)   (35,418)   (34,790)
  Other income, net                        1,565       2,027         25        407
                                     ------------  ----------  ---------  ---------
                                         (48,473)    (90,776)   (17,130)   (34,383)
                                     ------------  ----------  ---------  ---------
(Loss) before income taxes              (124,875)   (172,356)   (32,648)   (57,551)
                                     ------------  ----------  ---------  ---------
  Income tax expense (benefit)                 0           0          0          0
                                     ------------  ----------  ---------  ---------
           Net (loss)                $  (124,875)  $(172,356)  $(32,648)  $(57,551)
                                     ============  ==========  =========  =========

Loss per common share                $     (0.02)  $   (0.03)  $  (0.01)  $  (0.01)
                                     ============  ==========  =========  =========


See Notes to Financial Statements.


                                        4



                                                   INTERACTIVE GROUP, INC.
                                             STATEMENT OF STOCKHOLDERS' DEFICIT
                                               Nine months ended June 30, 2001
                                                         (Unaudited)


                                          Series A     Series B    Additional
                                          Preferred    Preferred     Common      Paid-in     Accumulated
                                            Stock        Stock        Stock      Capital       Deficit        Total
                                         -----------  -----------  -----------  ----------  -------------  ------------
                                                                                         
Balance, September 30, 2000              $      114   $    2,000   $     5,062  $8,044,567  $ (9,180,896)  $(1,129,153)

    Issuance of common stock for
      satisfaction of accounts payable            0            0           100      10,400             0        10,500

    Conversion of Series A Preferred
      stock to common stock                    (114)           0           114           0             0             0

    Conversion of Series B Preferred
      stock to Series A Preferred stock       2,000       (2,000)            0           0             0             0

    Net loss                                      0            0             0           0      (124,875)     (124,875)
                                         -----------  -----------  -----------  ----------  -------------  ------------
Balance, June0, 2001                     $    2,000   $        0   $     5,276  $8,054,967  $ (9,305,771)  $(1,243,528)
                                         ===========  ===========  ===========  ==========  =============  ============


See  Notes  to  Financial  Statements.


                                        5



                                             INTERACTIVE GROUP, INC.
                                            STATEMENTS OF CASH FLOWS
                                    Nine Months Ended June 30, 2001 and 2000
                                                   (Unaudited)


                                                                         2001        2000
                                                                      ----------  -----------
                                                                            
    CASH FLOWS FROM OPERATING ACTIVITIES
      Net (loss)                                                      $(124,875)  $ (172,356)
      Adjustments to reconcile net (loss) to net cash
        (used in) operating activities:
        Depreciation                                                      4,115        6,190
        Change in assets and liabilities:
          Decrease in accounts receivable                                 1,280        9,744
          Decrease in inventories                                           336          699
          Decrease in prepaid expenses and other assets                     478          172
          Increase (decrease) in accounts payable                       (51,581)       2,419
          Increase in accrued expenses                                  103,117       94,144
                                                                      ----------  -----------
            Net cash (used in) operating activities                     (67,130)     (58,988)
                                                                      ----------  -----------

    CASH FLOWS FROM INVESTING ACTIVITIES
      Purchases of property and equipment                                     0         (742)
                                                                      ----------  -----------
            Net cash (used in) investing activities                           0         (742)
                                                                      ----------  -----------

    CASH FLOWS FROM FINANCING ACTIVITIES
      Advances from related party                                        68,671       61,652
      Principal payments on long-term debt                               (2,500)      (1,500)
                                                                      ----------  -----------
            Net cash provided by financing activities                    66,171       60,152
                                                                      ----------  -----------

              Net increase (decrease) in cash                              (959)         422

    CASH
    Beginning                                                             1,952          124
                                                                      ----------  -----------
    Ending                                                            $     993   $      546
                                                                      ==========  ===========

    SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION
      Cash payments for interest                                      $       0   $       80
                                                                      ==========  ===========

    SUPPLEMENTAL SCHEDULE OF NONCASH INVESTING
      AND FINANCING ACTIVITIES
      Issuance of common stock for satisfaction of accounts payable   $  10,500   $    4,500
                                                                      ==========  ===========



See  Notes  to  Financial  Statements.


                                        6

                             INTERACTIVE GROUP, INC.
                          NOTES TO FINANCIAL STATEMENTS
                                   (Unaudited)

NOTE  1.     INTERIM  FINANCIAL  STATEMENTS

The financial information presented has been prepared from the books and records
without  audit,  but  in  the  opinion  of  management, includes all adjustments
consisting  of  only  normal  recurring  adjustments,  necessary  for  a  fair
presentation  of  the  financial  information  for  the  periods presented.  The
results  of  operations  for  the  nine  months  ended  June  30,  2001, are not
necessarily  indicative  of  the  results  expected  for  the  entire  year.

NOTE  2.     INCOME  TAXES

Deferred  taxes  are  provided on an asset and liability method whereby deferred
tax  assets  are  recognized  for deductible temporary differences and operating
loss  and  tax  credit carryforwards and deferred tax liabilities are recognized
for  taxable  temporary  differences.  Temporary differences are the differences
between  the  reported  amounts  of  assets and liabilities and their tax bases.
Deferred tax assets are reduced by a valuation allowance when, in the opinion of
management,  it is more likely than not that some portion or all of the deferred
tax  assets  will  not  be  realized.  Deferred  tax  assets and liabilities are
adjusted  for  the  effects  of  changes  in  tax  laws and rates on the date of
enactment.

At  June  30,  2001,  the  Company  has for tax reporting purposes approximately
$15,000  in  unused  research  and  development credits and a net operating loss
carryforward  of  approximately $7,702,000 available to be offset against future
federal taxable income or income tax liabilities.  These carryforwards expire in
varying  amounts  in  years ending September 30, 2008 through 2021.  The Company
has  recorded  a full valuation allowance on the deferred tax assets due to lack
of assurance that the tax benefits can be realized.  Realization of deferred tax
assets is dependent upon sufficient future taxable income during the period that
deductible  temporary differences and carryforwards are expected to be available
to  reduce  taxable  income.

NOTE  3.     LOSS  PER  COMMON  AND  COMMON  EQUIVALENT  SHARE

The  loss  per  common  and  common equivalent share has been computed using the
weighted  average  of  the  number  of shares outstanding for the nine and three
months  ended  June 30, 2001 and 2000.  Securities that could potentially dilute
basic earnings per share in the future that were not included in the computation
of  diluted  earnings per share for the nine month and three month periods ended
June  30,  2001,  because  to do so would have been antidilutive are as follows:
20,000,000  shares  of  common  stock  issuable  upon the conversion of Series A
preferred  stock,  44,834  shares  of common stock issuable upon the exercise of
options,  and  1,000,000  shares  of  common stock issuable upon the exercise of
stock  warrants.  Securities  that  could  potentially dilute basic earnings per
share  in  the  future  that  were  not  included  in the computation of diluted
earnings  per  share  for  the nine month and three month periods ended June 30,
2000,  because to do so would have been antidilutive are as follows:  20,000,000
shares of common stock issuable upon the conversion of Series B preferred stock,
221,620  shares  of  common  stock  issuable  upon  the  conversion  of Series A
preferred  stock,  83,834  shares  of common stock issuable upon the exercise of
options,  and  1,000,000  shares  of  common stock issuable upon the exercise of
stock  warrants.  All references to (loss) per share in the financial statements
are  to  basic  (loss) per share.  Diluted (loss) per share is the same as basic


                                        7

(loss)  per  share  for all per share amounts presented.  The weighted number of
common  and  common  equivalent shares outstanding for the nine and three months
ended  June  30,  2001 are 5,276,039 and 5,276,039 respectively and for the nine
and  three  months ended June 30, 2000 are 5,007,411 and 5,062,138 respectively.

NOTE  4.     NOTES  PAYABLE

At June 30, 2001 and September 30, 2000, the Company had a $500,000 note payable
to  Torrey  Pines  Research, Inc. (TPR), a related party, that is due on demand.
The  note  was  originally  to  a  bank  and was assumed by TPR on behalf of the
Company  as  a  result  of  its  guarantee  of  the loan.  The note to TPR bears
interest  at the rate of 13.6% and is secured by substantially all the assets of
the  Company.  In  connection  with  the  assumption  of  the loan, TPR received
1,000,000  restricted  common  stock  warrants  that each represent the right to
purchase  one  share  of  common  stock  at  $.50.  The warrants expire one year
following  satisfaction  of  the  note.

NOTE  5.     MANAGEMENT'S  PLANS

     The  Company  has  sustained  operating  losses  for  several years and its
current  liabilities  exceeded  current  assets  at  June  30,  2001.  Continued
operations  of  the Company are dependent upon the Company's ability to meet its
existing  debt  requirements  on a continuing basis.  Management's plans in this
regard  are  to  increase its revenues by providing Internet consulting services
with  the  assistance  of TPR and generating cash through private investments or
loans.  There  can  be no assurance that TPR will provide such assistance or any
other  support  to  the  Company.

NOTE  6.     CAPITAL  STOCK  AND  REINCORPORATION

     On  January  19,  2001,  the  Company's shareholders approved a proposal to
Change  the  Company's state of incorporation from South Dakota to Delaware (the
"Reincorporation").  The  Reincorporation was consummated by merging the Company
into a wholly-owned Delaware subsidiary, InterActive Group, Inc. which was newly
formed  for  this purpose.  As a consequence of the Reincorporation, among other
things,  all  of the previously outstanding shares of the Company's common stock
(5,162,138  total  shares)  were  automatically converted on a one-for-one basis
into  shares  of  the common stock of InterActive Group, Inc., and each share of
the  Company's  series  A  preferred  stock (113,901 total shares) was converted
automatically  into one share of the common stock of InterActive Group, Inc.  In
addition,  all  outstanding  options  and  warrants  to  purchase  shares of the
Company's  common stock (83,834 shares issuable upon the exercise of options and
1,000,000  shares  issuable  upon the exercise of stock warrants) were converted
into  options  or  warrants,  as the case may be, to purchase the same number of
shares  of  the  common  stock of InterActive Group, Inc., at the same price per
share  and on the same terms and conditions.  The Company's outstanding series B
preferred  stock  was  also  converted  automatically  as  a  consequence of the
Reincorporation  into  an  equal  number  of  shares of series A preferred stock
(2,000,000  total  shares)  of  InterActive  Group, Inc. having the same rights,
preferences,  privileges  and restrictions as the Company's outstanding series B
preferred  stock  formerly  had.



                                                                               
Capital  stock  consists  of  the  following  at  June  30,  2001:

Series  A  convertible  preferred  stock,  voting,  $.001  par value, authorized
  2,000,000  shares;  issued  and  outstanding  2,000,000  shares,
  liquidation  preference  of  outstanding  shares  at  June  30,  2001
  of  $300,000                                                                     $2,000
Common  stock,  voting,  $.001  par  value,  authorized  50,000,000  shares;
  issued  and  outstanding  5,276,039  shares                                       5,276


                                        8

Capital  stock  consisted  of  the  following  at  September  30,  2000:

Series  A  preferred  stock,  voting,  $.001  par  value;  authorized  5,000,000
  shares;  issued  and  outstanding  113,901  shares                               $  114
Series  B  preferred  stock,  voting,  $.001  par  value;  authorized  2,000,000
  shares;  issued  and  outstanding  2,000,000  shares                              2,000
Common  stock,  voting,  $.001  par  value,  authorized  10,000,000  shares;
  issued  and  outstanding  5,062,138  shares                                       5,062



     The  authorized  capital  stock  of  InterActive  Group,  Inc.  consists of
50,000,000  shares  of  common  stock, $.001 par value, and 10,000,000 shares of
preferred  Stock, $.001 par value.  The Board of Directors of InterActive Group,
Inc.  is  authorized,  subject  to  the  limitations  prescribed  by law and the
provisions  of  its certificate of incorporation, to provide for the issuance of
preferred  stock  in series and to establish the number of shares to be included
in  each  series,  and to fix the designation, powers, preferences and rights of
the  shares  of each series and the qualifications, limitations and restrictions
thereof.

     In  addition,  the  Board  of  Directors  of  InterActive  Group,  Inc. has
authorized  the  creation  of  one series of preferred stock to be designated as
"Series  A  Convertible  Preferred  Stock."  As  a  part of the Reincorporation,
2,000,000  shares of Series A convertible preferred stock were outstanding as of
June  30,  2001 and are convertible into 20,000,000 shares of common stock, with
such  conversion rate subject to adjustment from time to time in accordance with
the  "Certificate  of  Determination  of Series A Convertible Preferred Stock of
InterActive  Group,  Inc."  In  addition,  600,000  shares of Series B Preferred
Stock  of  InterActive Group, Inc. have been reserved for future issuance to TPR
in  connection with an agreement with TPR (agreement continued in full force and
effect  from InterActive Inc.) in which TPR would exchange $500,000 of debt plus
accrued interest owing from the Company for 600,000 shares of preferred stock if
certain  conditions  in  the  agreement  are  satisfied.

     In  addition  to stock options previously granted by the Company, the Board
of  Directors  of  InterActive  Group, Inc. has adopted a 2000 Stock Option Plan
pursuant to which options to purchase up to 3,000,000 shares of the common stock
of InterActive Group, Inc. may be granted.  No options had been granted pursuant
to  this  plan  as  of  June  30,  2001.


ITEM  2.  MANAGEMENT'S  DISCUSSION  AND ANALYSIS OF FINANCIAL CONDITION AND
               RESULTS  OF  OPERATIONS


RESULTS  OF  OPERATIONS

     Revenue.  Net  sales  were  $3,297 and $8,592 for the three and nine months
ended  June 30, 2001 compared to $4,827 and $16,442 for the three and nine month
period  ended  June  30,  2000.  The Company's decrease in sales is attributable
mainly  to  less  demand  for  its  SoundXchange  Model  K.


                                        9

     Gross  Profit.  Gross  profit  decreased 32% to $3,147 for the three months
ended June 30, 2001 from $4,617 for the three months ended June 30, 2000.  Gross
profit  decreased  47% to $8,256 from $15,722 for the nine months ended June 30,
2000.

     Selling  expenses.  Selling  expenses  decreased  to  $6,676  for the three
months  ended  June  30,  2001  from $11,519 for the three months ended June 30,
2000.  Selling  expenses decreased to $19,913 for the nine months ended June 30,
2001  from  $37,433  for  the  nine months ended June 30, 2000.  The decrease in
selling  expenses  was  primarily  due  to  decreased  emphasis  on sales of the
Company's  SoundXchange  products  during  the  period.

     General  and  administrative.  General  and  administrative  expenses  were
$11,989  and  $64,745  for  the  three  and  nine months ended June 30, 2001 and
$16,266  and  $59,869  for  the three and nine months ended June 30, 2000.   The
decrease  for  the  three  month  period  from  the  previous  year  is  mainly
attributable  to  expenses  incurred  in  2000  for  building  maintenance.  The
increase  in  the  nine  month period from the previous year is primarily due to
expenses  associated  with  the  Company's  Reincorporation  in  Delaware.

     Depreciation.  Depreciation  expense  for  the  three months ended June 30,
2001  and  2000  was  $0 and $2,067, respectively.  Depreciation expense for the
nine  months  ended  June 30, 2001 and 2000 was $4,115 and $6,190, respectively.
The decrease in depreciation expense was due to reclassifying the building asset
to  current  assets  during  the  quarter  ended  March  31,  2001.

     Nonoperating  (expense).  Nonoperating (expense) for the three months ended
June  30, 2001 and 2000 was ($17,130) and ($34,383), respectively.  Nonoperating
(expense)  for  the  nine  months ended June 30, 2001 and 2000 was ($48,473) and
($90,776),  respectively.  The decrease in nonoperating expense is mainly due to
a  write  off  of  certain  accounts  payable.

     Net Loss.  Net loss for the three months ended June 30, 2001 was $32,648 or
($0.01)  per  share  compared  to a net loss for the three months ended June 30,
2000  of  $57,551 or ($0.01) per share.  Net loss for the nine months ended June
30,  2001  was $124,875 or ($0.02) per share compared to a net loss for the nine
months  ended  June  30, 2000 of $172,356 or ($0.03) per share.  The decrease in
losses  was  due  largely  to  a  write off of certain accounts payable which is
included  in  non-operating  income.


LIQUIDITY  AND  CAPITAL  RESOURCES

     The  Company  has  sustained  operating  losses  for  several years and its
current  liabilities  exceeded  current  assets  at  June  30,  2001.  Continued
operations  of  the Company are dependent upon the Company's ability to meet its
existing  debt  requirements  on a continuing basis.  Management's plans in this
regard  are  to  increase its revenues by providing Internet consulting services
with  the  assistance  of TPR and generating cash through private investments or
loans.  There  can  be no assurance that TPR will provide such assistance or any
other  support  to  the  Company.

     Substantially  all of the Company's accounts payable are several years past
due.  The  Company  does not anticipate making any payments on these obligations
in the near term.  The Company has several judgments against it and several more
were  threatened  as  a  result  of  its inability to pay its obligations to its
unsecured  creditors.


                                       10

     The  Company  is  committed  to  a  plan to sell its building facility if a
reasonable  offer  were  to be made by an outside party.  To date, no such offer
has  been  tendered.

     Management  believes  that  the  largest  challenges  that the Company will
confront  are  in its attempt to achieve increases in revenues and profitability
in  the  future.  While  the  Company is optimistic about the possibility of its
overcoming  these  challenges and achieving its goals, there can be no assurance
that  it  will  be  able  to  achieve  any  or  all  of  its  objectives.


                         PART II.     OTHER INFORMATION

ITEM  3.  DEFAULTS  UPON  SENIOR  SECURITIES

     The Company has at June 30, 2001 a note in the amount of $20,000, which was
due to an individual on November 30, 1995 and is collateralized by substantially
all  assets  of  the  Company.  The note is subordinated to certain other senior
secured  notes.  The  note  bears  interest  at  the rate of 15% and has accrued
interest  of  $37,808  at  June  30,  2001.


                                       11

                                   SIGNATURES

     In  accordance  with  the  requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

     Dated:  July 30, 2001               INTERACTIVE  INC.


                                         /s/  Robert  Stahl
                                         --------------------------------
                                         Robert  Stahl
                                         President  and  Secretary


                                       12