EXHIBIT 99.1

99  CENTS  ONLY  STORES(R)  REPORTS  FOURTH  QUARTER  2003 TOTAL SALES OF $247.5
MILLION,  UP  17.4%  FROM  FOURTH QUARTER 2002. FOURTH QUARTER 2003 RETAIL SALES
WERE  $236.0  MILLION,  UP  18.9%  FROM  2002.

     CITY  OF  COMMERCE,  CA  -  JANUARY  8,  2004  --  99  CENTS ONLY STORES(R)
(NYSE:NDN)  REPORTS  TOTAL  SALES OF $247.5 MILLION FOR THE FOURTH QUARTER ENDED
DECEMBER  31,  2003.  THIS  REPRESENTS  AN INCREASE OF 17.4% OVER FOURTH QUARTER
2002.  FOURTH  QUARTER  2003  RETAIL  SALES FOR 99 CENTS ONLY STORES WERE $236.0
MILLION,  UP  18.9%  FROM  2002.

     TOTAL  SALES  FOR  THE YEAR ENDED DECEMBER 31, 2003 WERE $862.5 MILLION, UP
20.8%  OVER  LAST  YEAR. TOTAL RETAIL SALES FOR THE YEAR WERE $816.3 MILLION, UP
23.0%  OVER  2002.

     THE  COMPANY  ADDED  15  STORES  IN  THE  FOURTH QUARTER INCLUDING SEVEN IN
HOUSTON, TEXAS. IN 2003, THE COMPANY ADDED 38 STORES INCLUDING 17 IN THE HOUSTON
AREA. THE COMPANY CURRENTLY HAS 189 STORES IN FOUR STATES.

     SAME-STORE-SALES  INCREASED  MODESTLY  BY 0.3% DURING THE FOURTH QUARTER OF
2003.  A  WEAKER  THAN  EXPECTED  DECEMBER  PULLED DOWN COMP-STORE-SALES FOR THE
QUARTER. SAME-STORE-SALES WERE UP 4.5% FOR THE FULL YEAR 2003.

     FOR  99  CENTS  ONLY  STORES  OPEN  ALL  OF 2003, THE AVERAGE NET SALES PER
SALEABLE  SQUARE  FOOT WAS $308 AND THE AVERAGE ANNUAL NET SALES PER STORE WAS A
RECORD  $4.9  MILLION.

     BARGAIN  WHOLESALE  SALES FOR THE FOURTH QUARTER OF 2003 WERE $11.5 MILLION
VERSUS  $12.2  MILLION  FOR  THE FOURTH QUARTER OF 2002. BARGAIN WHOLESALE SALES
REPRESENT  4.6%  OF FOURTH QUARTER 2003 TOTAL SALES. BARGAIN WHOLESALE SALES FOR
THE YEAR WERE $46.1 MILLION, WHICH REPRESENTED 5.8% OF TOTAL SALES.

     "WE  ARE  PLEASED  TO ANNOUNCE CONTINUED STRONG RETAIL SALES GROWTH FOR THE
FOURTH  QUARTER  AND  THE  2003 YEAR," SAID PRESIDENT ERIC SCHIFFER. "THE MODEST
QUARTERLY  SAME-STORE-SALES  INCREASE BENEFITED FROM A 2.2% INCREASE IN TRAFFIC,
BUT  THIS  INCREASE WAS MORE THAN OFFSET BY A DECLINE IN THE AVERAGE TICKET. THE
AVERAGE  TICKET WAS HURT BY SEVERAL FACTORS INCLUDING A TEMPORARY DISCONTINUANCE
OF  EGGS  AND  BUTTER  IN DECEMBER DUE TO DRAMATIC PRICE INCREASES. AS OF TODAY,
EGGS ARE BACK IN OUR STORES AND BUTTER WILL BE THERE BY THIS WEEKEND.

     WE  REMAIN EXCITED ABOUT OUR STORE MODEL AND BELIEVE THAT IN TEXAS, AS WELL
AS ALL OF OUR OTHER NEWER MARKETS, WE ARE STEADILY INCREASING CUSTOMER AWARENESS
THROUGH  OUR  HIGH  QUALITY,  EXCELLENT VALUES AND BROAD SELECTION OF CONSUMABLE
MERCHANDISE.

     THE  FIRST TEXAS STORES WERE OPENED IN HOUSTON ON JUNE 19, 2003. CURRENTLY,
THE  COMPANY  HAS 17 STORES IN HOUSTON. WE ARE ENCOURAGED THAT THE AVERAGE SALES
TICKET IN TEXAS THUS FAR REMAINS HIGHER THAN IN OUR NON-TEXAS STORES.

     WE PLAN TO OPEN 10 TO 12 STORES IN THE FIRST QUARTER OF 2004 AND 48 FOR THE
YEAR,  WHICH EQUATES TO A 25% ANNUAL STORE GROWTH RATE. THE COMPANY WILL RELEASE
EARNINGS  ON  FEBRUARY  4, 2004 AT 5:30 AM PACIFIC TIME. AN 8:00 AM PACIFIC TIME
CONFERENCE  CALL  WILL  FOLLOW  THE  EARNINGS  RELEASE.  THE  CALL-IN  NUMBER IS
206-315-1857 AND THE REPLAY NUMBER IS 913-383-5767, PASSCODE 4071."

     99  CENTS  ONLY STORES(R), THE NATION'S OLDEST EXISTING ONE-PRICE RETAILER,
OPERATES  189  RETAIL  STORES,  IN  CALIFORNIA,  TEXAS, ARIZONA AND NEVADA AND A
WHOLESALE DIVISION CALLED BARGAIN WHOLESALE. ITS NEWEST STORE AND FIRST STORE IN
TUCSON, ARIZONA OPENED TODAY. THE COMPANY'S NEXT HOUSTON STORE IS SET TO OPEN ON
JANUARY  22  AND ITS FIRST DALLAS AREA STORE ON JANUARY 29 IN



GARLAND, TEXAS. 99 CENTS ONLY STORES(R) FEATURES COMPELLING VALUES ON NAME-BRAND
CONSUMABLES  IN  ATTRACTIVELY  MERCHANDISED  STORES.

     THIS  PRESS  RELEASE  CONTAINS FORWARD-LOOKING STATEMENTS, AS REFERENCED IN
THE  PRIVATE  SECURITIES  LITIGATION  REFORM  ACT  OF  1995  (THE  "ACT").
FORWARD-LOOKING  STATEMENTS  ARE  INHERENTLY  UNRELIABLE  AND ACTUAL RESULTS MAY
DIFFER. FACTORS WHICH COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THESE
FORWARD-LOOKING  STATEMENTS  INCLUDE,  CHANGES  IN THE COMPETITIVE MARKET PLACE,
GENERAL  ECONOMIC  CONDITIONS, FACTORS AFFECTING THE RETAIL INDUSTRY IN GENERAL,
THE  TIMING  OF  NEW  STORE  OPENINGS,  THE  ABILITY  OF  THE COMPANY TO ACQUIRE
INVENTORY  AT  FAVORABLE  COSTS  AND  OTHER  FACTORS  DISCUSSED IN THE COMPANY'S
FILINGS WITH THE SECURITIES AND EXCHANGE COMMISSION.

     THE  COMPANY  UNDERTAKES  NO  OBLIGATION  TO  PUBLICLY UPDATE OR REVISE ANY
FORWARD-LOOKING  STATEMENTS,  WHETHER  AS  A  RESULT  OF NEW INFORMATION, FUTURE
EVENTS  OR  OTHERWISE.

NOTE TO EDITORS:   99 CENTS ONLY STORES(R) NEWS RELEASES AND INFORMATION
AVAILABLE ON THE WORLD WIDE WEB AT HTPP://WWW.99ONLY.COM

CONTACT: 99 CENTS ONLY STORES(R), CITY OF COMMERCE, CALIFORNIA,  ANDY FARINA,
CFO, 323/881-9933

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