UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549

                                  SCHEDULE 14A
                                 (RULE 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
                PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant    [X]
Filed by a Party other than the Registrant [ ]
Check the appropriate box:

[ ]  Preliminary Proxy Statement          [ ]  Confidential, for Use of the
                                               Commission Only (as permitted by
                                               Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Sec.240.14a-12

                              99(Cent) Only Stores
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)
Payment of Filing Fee (Check the appropriate box):

     [X]  No fee required.

     [ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and
          0-11.

          (1)  Title of each class of securities to which transaction applies:

               -----------------------------------------------------------------
          (2)  Aggregate number of securities to which transaction applies:

               -----------------------------------------------------------------
          (3)  Per unit price or other underlying value of transaction computed
               pursuant to Exchange Act Rule 0-11 (set forth the amount on which
               the filing fee is calculated and state how it was determined):

               -----------------------------------------------------------------
          (4)  Proposed maximum aggregate value of transaction:

               -----------------------------------------------------------------
          (5)  Total fee paid:

               -----------------------------------------------------------------
     [ ]  Fee paid previously with preliminary materials.
     [ ]  Check box if any part of the fee is offset as provided by Exchange Act
          Rule 0-11(a)(2) and identify the filing for which the offsetting fee
          was paid previously. Identify the previous filing by registration
          statement number, or the form or schedule and the date of its filing.
          (1)  Amount Previously Paid:
          (2) Form, Schedule or Registration Statement No.:
          (3) Filing Party:
          (4) Date Filed:



                              99 CENTS ONLY STORES
              _____________________________________________________

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
              _____________________________________________________



                         
TIME . . . . . . . . . . .  9:00 a.m. Pacific Daylight Savings Time on Friday, June
                            11, 2004

PLACE. . . . . . . . . . .  5600 Harbor Street
                            City of Commerce Community Center
                            Rosewood Park Meeting Room
                            City of Commerce, California 90040

ITEMS OF BUSINESS. . . . .  (1)  To elect a Board of nine directors, each to hold
                            office until the next annual meeting of shareholders and
                            until his or her successor is elected.

                            (2)  To consider and act upon a shareholder proposal, if
                                 properly presented at this meeting.

                            (3)  To consider and act upon a second shareholder
                                 proposal, if properly presented at this meeting.

                            (4)  To transact such other business as may properly
                            come before the annual meeting and any adjournments
                            or postponements thereof.

RECORD DATE. . . . . . . .  You can vote if at the close of business on April 14,
                            2004 you were a shareholder of  99 Cents Only Stores.

PROXY VOTING . . . . . . .  All shareholders are cordially invited to attend the
                            annual meeting in person.  However, to ensure your
                            representation at the annual meeting, you are urged to
                            complete and return the enclosed proxy as promptly as
                            possible.  If you receive more than one proxy card
                            because you own shares registered in different names or
                            at different addresses, each card should be completed
                            and returned.



                                                 /s/ Eric Schiffer
April 24, 2004                                   Eric Schiffer
                                                 Assistant Corporate Secretary



                              99 CENTS ONLY STORES

                                 PROXY STATEMENT
                 FOR THE 2004 ANNUAL MEETING OF SHAREHOLDERS ON
                                  JUNE 11, 2004

     This  proxy  statement  is furnished in connection with the solicitation by
the  Board  of  Directors  of 99 Cents Only Stores, a California corporation, of
proxies  to  be  voted  at  our  2004  annual meeting of shareholders and at any
adjournments  or  postponements  thereof.

     You  are  invited  to  attend our annual meeting of shareholders on Friday,
June 11, 2004, beginning at 9:00 a.m. Pacific Daylight Savings Time. The meeting
will  be held at 5600 Harbor Street, City of Commerce Community Center, Rosewood
Park  Meeting Room, City of Commerce, California 90040 (see back cover for map).

     It is anticipated that this proxy statement and the accompanying proxy will
be mailed to shareholders on or about April 24, 2004.

SHAREHOLDERS  ENTITLED  TO  VOTE.  The  close of business on April 14, 2004, has
been  fixed as the record date for the determination of shareholders entitled to
notice  of  and  to  vote  at  the  annual  meeting  and  any  postponements  or
adjournments  thereof.  At  the  record  date,  72,162,327  shares of our common
stock,  no  par  value,  were  outstanding.  Our  common  stock  is  the  only
outstanding  class of securities entitled to vote at the annual meeting.  At the
record  date,  we  had  approximately  22,927  shareholders,  which includes 534
shareholders  of  record.

PROXIES.  Your  vote  is  important. If your shares are registered in your name,
you  are  a shareholder of record. If your shares are in the name of your broker
or  bank, your shares are held in street name. We encourage you to vote by proxy
so  that  your  shares  will be represented and voted at the meeting even if you
cannot  attend.  Your submission of the enclosed proxy will not limit your right
to  vote  at the annual meeting if you later decide to attend in person. If your
shares  are held in a street name, however, you must direct the holder of record
as  to  how  to  vote  your shares, or you must obtain a proxy, executed in your
favor, from the holder of record to be able to vote in person at the meeting. If
you  are  a  record  holder,  you  may  revoke your proxy at any time before the
meeting either by filing with our Secretary, at our principal executive offices,
a written notice of revocation or a duly executed proxy bearing a later date, or
by  attending  the  annual  meeting  and  voting  your  shares in person.  If no
instruction  is  specified  on the enclosed proxy with respect to a matter to be
acted  upon,  the  shares represented by the proxy will be voted (i) in favor of
the  election  of  the  nominees for director set forth herein, (ii) against the
shareholder  proposals, and (iii) if any other business is properly presented at
the  annual  meeting,  in  accordance  with  the recommendations of the Board of
Directors.

QUORUM.  The  presence,  in  person  or  by  proxy,  of  a majority of the votes
entitled  to  be cast by the shareholders entitled to vote at the annual meeting
is  necessary  to  constitute a quorum. Abstentions and broker non-votes will be
included  in  the number of shares present at the annual meeting for determining
the presence of a quorum.  Broker non-votes occur when a broker holding customer
securities in street name has not received voting instructions from the customer
on  certain  non-routine  matters  and, therefore, is barred by the rules of the
applicable  securities  exchange from exercising discretionary authority to vote
those  securities.

VOTING.  A  shareholder  is  entitled  to  cast  one vote for each share held of
record on the record date on all matters to be considered at the annual meeting.
Abstentions  will  be  counted  toward the tabulation of votes cast on proposals
submitted to shareholders and will have the same effect as negative votes, while
broker  non-votes  will  not  be  counted  as  votes  cast against such matters.

ELECTION  OF  DIRECTORS.  The  nine  nominees for director receiving the highest
number of votes at the annual meeting will be elected.  If any nominee is unable
or  unwilling  to  serve  as  a  director at the time of the annual meeting, the
proxies  will  be  voted for such other nominee(s) as shall be designated by the
current  Board  of  Directors to fill any vacancy.  We have no reason to believe
that  any nominee will be unable or unwilling to serve if elected as a director.


                                        3

SHAREHOLDER  PROPOSALS.  Approval  of the shareholder proposals will require the
affirmative  vote  of  a  majority  of  the  shares  of  common stock present or
represented  and  voting  at  the  annual  meeting.

OTHER  MATTERS.  All  other  matters  that  may properly come before the meeting
require  for  approval  the favorable vote of a majority of shares voting at the
meeting  in person or by proxy.  At the date this proxy statement went to press,
we  do  not  know  of  any  other  matter  to  be  raised at the annual meeting.

ITEM 1:  ELECTION OF DIRECTORS
- --------------------------------------------------------------------------------

     Item  1  is  the  election  of  nine members of the Board of Directors.  In
accordance  with our bylaws, 99 Cents Only Stores' directors are elected at each
annual  meeting  and  hold  office until the next annual meeting and until their
successors  are  elected  and  qualified.  Our  bylaws provide that the Board of
Directors  shall consist of no less than seven and no more than eleven directors
as  determined  from  time  to  time  by  the  board  of directors. The Board of
Directors  currently  consists of nine directors.  One of our current Directors,
John Shields, has elected to retire from his position on the Board of Directors.
As  a  result,  his  tenure  will  end on the date of our 2004 annual meeting of
shareholders.

     Unless  otherwise  instructed,  the  proxy  holders  will  vote the proxies
received  by  them  for  the  nominees named below.  If any nominee is unable or
unwilling  to  serve  as  a  director  at  the time of the annual meeting or any
adjournments  thereof,  the  proxies  will be voted for such other nominee(s) as
shall  be  designated by the current Board of Directors to fill any vacancy.  We
have no reason to believe that any nominees, all but two of whom currently serve
on  the Board of Directors, will be unable or unwilling to serve if elected as a
director.

     The  Board  of Directors proposes the election of the following nominees as
directors:

               Ben Schwartz          Howard Gold      William Christy
               Lawrence Glascott     Jeff Gold        Eric Schiffer
               David Gold            Marvin Holen     Eric G. Flamholtz

     If elected, each of the nominees is expected to serve until the 2004 annual
meeting  of  shareholders  and  thereafter  until  his  or her successor is duly
elected  and  qualified.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT THE SHAREHOLDERS VOTE "FOR"
THE ELECTION OF THE LISTED NOMINEES.

SHAREHOLDER PROPOSALS

THE  COMPANY  HAS  BEEN  ADVISED  BY  TWO  HOLDERS  OF OUR COMMON STOCK OF THEIR
INTENTION TO INTRODUCE AT THE ANNUAL MEETING THE FOLLOWING PROPOSALS.  THE BOARD
OF  DIRECTORS AND THE COMPANY DISCLAIM ANY RESPONSIBILITY FOR THE CONTENT OF THE
PROPOSALS AND FOR THE STATEMENTS MADE IN SUPPORT THEREOF, WHICH ARE PRESENTED AS
RECEIVED FROM THE STOCKHOLDERS.  THE NUMBER OF SHARES OWNED BY EACH OF THESE TWO
SHAREHOLDERS  WILL  BE  PROVIDED  TO  SHAREHOLDERS  BY THE COMPANY PROMPTLY UPON
REQUEST.

ITEM 2:  SHAREHOLDER PROPOSAL  #1 - VENDOR STANDARDS RESOLUTION
- --------------------------------------------------------------------------------

Aaron  Merle  Epstein,  13455 Ventura Blvd. #209, Sherman Oaks, California 91423
submitted  the  following  proposal:

WHEREAS:  Consumers  and shareholders continue to be concerned about whether low
wages and abusive working conditions exist in facilities where the products they
buy  or  produced  or  assembled.

RESOLVED:  Shareholders  request  the  Board  of  Directors  adopt the following
Vendor Standards to be inserted in all purchasing contracts for non-closeout and
made-to  order  merchandise  with  its  vendors.


                                        4

              99 CENTS ONLY STORES - STATEMENT OF VENDOR STANDARDS

99  Cents  Only  Stores has a tradition of conducting its business in an ethical
manner  that  reflects  our  respect  for  the  public  franchise under which we
operate.  As  such  we  are concerned with the worldwide state of being of human
rights  and  environmental degradation.  We expect that the vendors with whom we
source our products to share these same ethical concerns as well.  99 Cents Only
Stores  will  use  the  following  Standards  of  Vendor Engagement in selecting
vendors  and  will  seek  compliance  with  these  standards by our contractors,
subcontractors,  suppliers,  and  other  businesses.

99  Cents Only Stores will seek vendors that will allow us full knowledge of the
facilities  used  in  production.  We reserve the right to undertake affirmative
measures,  such  as  on-site  inspection  of  production  facilities in order to
implement  and  monitor  these  standards.  Any  effort to suppress any of these
standards  will  be  met with strong objection on our part and we will take into
account  any  such  actions  on  the  part  of  our  vendors  when reviewing and
evaluating  our  business  relationships.

SAFE  AND HEALTHY WORKPLACE.  99 Cents Only Stores will seek vendors who provide
their employees with a safe and healthy workplace in compliance with local laws.

FORCED  OR  COMPULSORY LABOR.  99 Cents Only Stores will not knowingly work with
vendors that use forced or other compulsory labor in the manufacture of products
intended  for  our  stores.  This  includes labor that is required as a means of
political  coercion  or  as  punishment for holding or for peacefully expressing
political  views.

DISCIPLINARY PRACTICES.  99 Cents Only Stores will not knowingly use vendors who
use  corporal  punishment  or  other  forms  of  mental  or  physical  coercion.

NON-DISCRIMINATION.  99  Cents  Only Stores recognizes and respects the cultural
differences  found  in  the  worldwide  marketplace.  However,  we  believe that
workers should be employed on the basis of their ability to carry out the duties
of  a  particular  job,  rather than on the basis of personal characteristics or
beliefs.  We  will  seek  vendors  who  share  this  belief.

WORKING  HOURS  AND OVERTIME.  99 Cents Only Stores will seek vendors who do not
require  more than 60-hour work weeks on a regularly scheduled basis, except for
appropriately  compensated  overtime  in  compliance  with  local  laws.

FAIR  WAGES.  99 Cents Only Stores will seek vendors who share our commitment to
the  betterment  of  wages  and  benefit  levels that address the basic needs of
workers  and  their  families  so  far  as  possible and appropriate in light of
national  practices  and  conditions.

CHILD LABOR.  99 Cents Only Stores will seek vendors who do not use child labor.
99  Cents  Only  Stores  will  expect  its vendors to comply with the law of the
country  of  origin  in defining the term "child," but we will not knowingly use
vendors that use labor from persons under the age of 14 regardless of the law of
the  country  of  origin.  99  Cents Only Stores will support the development of
legitimate  workplace  apprenticeship  programs  for  the educational benefit of
younger  people  as  long as the child is not being exploited or given jobs that
are  dangerous  to  the  child's  health  or  safety.

THE  BOARD  OF  DIRECTORS  RECOMMENDS  THAT  THE  SHAREHOLDERS VOTE AGAINST THIS
PROPOSAL  FOR  THE  FOLLOWING  REASONS:

     We  recognize  our  responsibility  to engage in business with vendors that
have  strong  business  ethics and regard for human rights. We also believe that
substantial  progress  has  been  made  in  improving international human rights
through  a  combination  of  cooperative  efforts between business and the local
governments  to  improve  living  standards and awareness and education of human
rights. We believe our business activities are consistent with the objectives of
good  business  ethics  and  that  we  have  performed responsibly. The Board of
Directors  believes  that  the  proposed  resolution  is  not  warranted.

THE  BOARD  OF  DIRECTORS  RECOMMENDS  A  VOTE  AGAINST  THE  ADOPTION  OF  THIS


                                        5

PROPOSAL.  PROXIES  SOLICITED  BY  THE  BOARD OF DIRECTORS WILL BE VOTED AGAINST
THIS  PROPOSAL  UNLESS  OTHERWISE  SPECIFIED  BY  THE  SHAREHOLDER IN THE PROXY.

ITEM 3:     SHAREHOLDER PROPOSAL #2 - SHAREHOLDER INPUT ON POISON PILLS
- --------------------------------------------------------------------------------

John Chevedden, 2215 Nelson Ave., No. 205, Redondo Beach, Calif. 90278 submitted
the  following  proposal:

RESOLVED:  Shareholders request that our Directors increase shareholders' rights
and  submit  the  adoption,  maintenance  or  extension  of any poison pill to a
shareholder  vote as a separate ballot item on the earliest possible shareholder
ballot.  Also  once  this  proposal  is adopted, any dilution or removal of this
proposal is requested to be submitted to a shareholder vote as a separate ballot
item  at  the  earliest  possible  shareholder  election.

We  as  shareholders  voted  in  support  of  this  topic:

     Year          Yes  Vote  (40%  of  our  stock  held  by  insiders)
     ----          ---------
     2003             32%
This percentage is based on yes and no votes cast. With 40% of our stock held by
insiders  the  yes  vote  equaled  approximately  50%  of  our  shares  held  by
non-insiders.  The  Council  of  Institutional  Investors  www.cii.org  formally
                                                           -----------
recommends  adoption  of  this  proposal  topic.

I  believe  the  votes  obtained  were  more  significant  because our directors
hindered  the  readability  of  the  2003  proposal and its ballot listing.  Our
directors authorized taking the 2003 proposal and running the title plus all the
separations for paragraphs, bullet points and headings together to make a single
block  of  regular  text.  Also  ballots  left  out  the  topic of the proposal,
although  the  one  item  our  directors  put  on  the  ballot was left in.  Our
directors deleted the bold font in the proposal.  Yet our directors left in bold
font  in  their corresponding opinion piece.  I believe equality of presentation
is  important  to  shareholders'  rights.

This  topic  also won an overall 60% yes-vote at 79 companies in 2003.  I do not
see  how  our  Directors  could  object  to  this  proposal because it gives our
Directors  the  flexibility  to  ignore  our shareholders input if our Directors
seriously  believe  they  have  a  good  reason.

     PILLS  ENTRENCH  CURRENT  MANAGEMENT.  Poison  pills  entrench  the current
management,  even  when  it's  doing a poor job.  Pills water down shareholders'
votes  and  deprive them of a meaningful voice in corporate affairs.  From "Take
on  the  Street"  by  Arthur  Levitt,  SEC  Chairman,  1993-2001.

     POISON  PILL  NEGATIVE.  The key negative of poison pills is that pills can
preserve  management  deadwood.  Source:  Moringstar.com

     DILUTED STOCK.  An anti-democratic management scheme [poison pill] to flood
the  market with diluted stock is not a reason that a tender offer for our stock
should  fail.  Source:  The  Motley  Fool

     LIKE  A DICTATOR.  Poison pills are like a dictator who says, "Give up more
of  your  freedom  and I'll take care of you.  T.J. Dermot Dunphy, CEO of Sealed
Air  (NYSE)  for  25  years.

A  response  by  our  directors, which could still allow our directors to give a
poison  pill without a shareholder vote, would not substitute for this proposal.

     DIRECTOR  CONFIDENCE  IN  THEIR  OVERSIGHT.  I  believe  that  a  Board  of
Directors,  which  supports this proposal topic, is sending a powerful signal of
confidence  in  its  own  oversight  skill  and  strategy.

                        SHAREHOLDER INPUT ON POISON PILLS
                                    YES ON 3

THE BOARD OF DIRECTORS RECOMMENDS THAT THE SHAREHOLDERS VOTE AGAINST THIS
PROPOSAL FOR THE FOLLOWING REASONS:

     Although  the Company currently does not have a shareholder rights plan, or
"poison  pill,"  in  place,  we  believe that it is in the best interests of the
Company and its shareholders that the Board retain the flexibility to adopt such
an  anti-takeover provision if and when necessary.  The purpose of a shareholder
rights  plan  is  to  protect  a


                                        6

corporation  from  an  acquisition  that  may not be in the best interest of the
corporation  and  its  shareholders  by forcing potential acquirers to negotiate
with  the  corporation's  board  of  directors, which allows the board to better
represent  its  shareholders'  interests.  A  study  by  Georgeson  Shareholder
Communications Inc. showed that between 1992 and 1996, stockholders of companies
with  shareholder  rights  plans  received  significantly  higher  value  in
acquisitions than companies without them.  (Georgeson Shareholder Communications
Inc.,  "Mergers  &  Acquisitions: Poison Pills and Shareholder Value/1992-1996,"
1997).  If we were required to obtain prior stockholder approval of such a plan,
we could be prevented from appropriately responding to a takeover attempt, which
could  jeopardize our ability to negotiate effectively and protect shareholders'
interests.

     We  are  committed  to  acting in the best interests of the Company and its
shareholders  in  all matters of corporate governance, including any decision to
adopt  a  shareholder  rights  plan.

THE  BOARD OF DIRECTORS RECOMMENDS A VOTE AGAINST THE ADOPTION OF THIS PROPOSAL.
PROXIES  SOLICITED BY THE BOARD OF DIRECTORS WILL BE VOTED AGAINST THIS PROPOSAL
UNLESS  OTHERWISE  SPECIFIED  BY  THE  SHAREHOLDER  IN  THE  PROXY.

- --------------------------------------------------------------------------------

INFORMATION WITH RESPECT TO NOMINEES AND EXECUTIVE OFFICERS
- -----------------------------------------------------------

     The  following  table  sets  forth information with respect to the director
nominees  and  our  executive  officers  as  of  March  31,  2004:



DIRECTOR NOMINEES:

                    AGE AT  YEAR FIRST
                     MARCH  ELECTED OR
                      31,   APPOINTED
NAME:                2004    DIRECTOR                               PRINCIPAL OCCUPATION
- ------------------  ------  ----------  -----------------------------------------------------------------------------
                               
David Gold              71        1965  David Gold has been Chairman of the Board and our Chief Executive
                                        Officer since the founding of the Company in 1965. Mr. Gold has over 45
                                        years of retail experience.

Howard Gold             44        1991  Howard Gold has been one of our directors since 1991.  He joined us in
                                        1982 and has served in various managerial capacities. Since 1991 he has
                                        served as Senior Vice President of Distribution.

Jeff Gold               36        1991  Jeff Gold has been one of our directors since 1991.  He joined us in 1984
                                        and has served in various managerial capacities.  Since 1991 he has served
                                        as Senior Vice President of Real Estate and Information Systems.

Eric Schiffer           43        1991  Eric Schiffer has been one of our directors since 1991.  He joined us in
                                        1991 and has served in various managerial capacities.  In March 2000, he
                                        was promoted to President. From 1987 to 1991, he was employed by
                                        Oxford Partners, a venture capital firm.

Lawrence Glascott       69        1996  Lawrence Glascott has been one of our directors since October 1996 and
                                        serves on our Audit Committee and Compensation  Committee. From 1991
                                        to 1996 he was the Vice President - Finance of Waste Management
                                        International, an environmental services company.  Prior thereto, Mr.
                                        Glascott was a partner at Arthur Andersen LLP and was the Arthur
                                        Andersen LLP  partner in charge of the 99 Cents Only Stores account for
                                        six years.  Additionally, Mr. Glascott was in charge of the Los Angeles
                                        based Arthur Andersen LLP Enterprise Group practice for over 15 years.


                                        7

Marvin Holen            73        1991  Marvin Holen has been one of our directors since 1991 and serves on our
                                        Audit and Compensation  Committee. He is an attorney and in 1960
                                        founded the law firm of Van Petten & Holen. He served on the Board of the
                                        Southern California Rapid Transit District from 1976 to 1993 (six of those
                                        years as the Board's President). He served on the Board of Trustees of
                                        California Blue Shield from 1972 to 1978, on the Board of United
                                        California Savings Bank from 1992 to 1994 and on several other corporate,
                                        financial institution and philanthropic boards of directors.

Ben Schwartz            86        1993  Ben Schwartz has been one of our directors since 1993. He was Chairman
                                        of Foods Company Markets, a supermarket chain, from 1980 until it was
                                        acquired in 1987 by Boys Markets. Prior thereto, he served for many years
                                        as its president. He served on the Board of Directors of Certified Grocers of
                                        California, including four years as Chairman. Additionally, Mr. Schwartz
                                        sits on a number of industry trade boards, including the Food Marketing
                                        Institute.

William O. Christy      72        1992  William O. Christy has been one of our directors since 1992 and serves on
                                        our Audit Committee and Compensation Committee.  He was President and
                                        Chief Executive Officer of Certified Grocers of California from 1977 until
                                        his retirement in 1990.  He has served on numerous trade association boards
                                        including the executive committee of the National Grocers Association
                                        Board and Chairman of the Merchant and Manufacturer Association Board.

Eric G. Flamholtz       Age       2004  Eric G. Flamholtz, Ph. D, has been a professor of management at the
                        61              Anderson Graduate School of Management, University of California at Los
                                        Angeles since 1973 and President of Management Systems Consulting
                                        Corporation, which he founded in 1978. He is the author of several books
                                        including GROWING PAINS: Transitioning from an Entrepreneurship to a
                                        Professionally Managed Firm. As a consultant he has extensive experience
                                        with firms ranging from entrepreneurships to Fortune 500 companies,
                                        including Starbucks, Countrywide Financial Corporation, Baskin Robins,
                                        Jamba Juice and Grocery Outlets.



RETIRING DIRECTOR:
                               
John Shields            72        2001  John Shields was appointed to our board of directors in January 2001
                                        and serves on our Compensation  Committee. He served as Chief
                                        Executive Officer of Trader Joe's from 1989 to 2002. Trader Joe's
                                        Company is a Southern California based  privately held retail chain.
                                        From 1978 to 1987 he was Vice President of Operations for Mervyn's
                                        Department Stores. Prior to that he spent 20 years with Macy's,
                                        ultimately as Senior Vice President of Operations. In 1993 he was
                                        Entrepreneur of the Year for Los Angeles and in 1994 he was honored
                                        as retailer of the year.



OTHER EXECUTIVE OFFICERS:
                                  
Helen Pipkin            61              Helen Pipkin joined us in 1991 and serves as Senior Vice President of
                                        Wholesale Operations. From 1985 through 1991, Ms. Pipkin served as
                                        Controller and Manager of Wholesale and Import Operations of Cobra
                                        Associated International, a wholesaler of variety merchandise.  Prior to


                                        8

                                        1985, for many years, Ms. Pipkin was an owner, Vice President and
                                        Controller of Markell Imports, a general merchandise wholesaler.

Jose Gomez              44              Jose Gomez joined us in 1980 and has served in many different
                                        managerial capacities. Since 1997 he has served as Vice President of
                                        Retail Operations.  He has over 20 years of retail  experience.

Andy Farina             57              Andy Farina joined us in September 1996 and serves as Chief Financial
                                        Officer.  From April 1993 through August 1996, Mr. Farina was Vice
                                        President of Finance of Crown BBK, Inc., a food brokerage business.
                                        Mr. Farina was employed by a division of Sara Lee from 1976 through
                                        1988, ultimately in the capacity of President.


     We would like to sincerely thank John Shields, who has decided for personal
reasons  not  to  stand for re-election as a board member. We greatly appreciate
his  years  of  valuable contribution to our Company and we wish him well in his
retirement  from our Board of Directors in June 2004. We welcome our new nominee
to  our  Board,  Eric  Flamholtz,  Ph.  D.

FURTHER INFORMATION CONCERNING THE BOARD OF DIRECTORS
- --------------------------------------------------------------------------------

INDEPENDENCE

     The  Board  of  Directors  has  concluded  that the following directors and
nominee  for  director  are  independent  in  accordance  with  the  director
independence  standards  of  the  New York Stock Exchange, and it has determined
that  none  of  them  has  a  material relationship with the Company which would
impair  his  independence from management or otherwise compromise his ability to
act  as an independent director:  Lawrence Glascott, Marvin Holen, Ben Schwartz,
William  Christy  and  Eric  Flamholtz, Ph. D.  In making its determination with
respect  to  Mr.  Schwartz,  the Board of Directors considered the relationships
discussed  later in this proxy statement under the heading "Certain Transactions
with Directors and Executive Officers" and determined that such relationships do
not  impugn his independence because they are insignificant to both Mr. Schwartz
and  the  Company.

MEETINGS AND COMMITTEES

     The  Board  of  Directors held a total of 9 meetings during the fiscal year
ended  December  31, 2003.  During the fiscal year ended December 31, 2003, each
director  attended  all  meetings of the Board of Directors held.  Directors are
encouraged  but  not required to attend annual meetings of shareholders.  All of
our  directors  at  the date of the 2003 annual meeting of shareholders attended
that  meeting.

     The  Board  of  Directors  has established an Audit Committee in accordance
with  Section  3(a)(58)(A)  of  the  Securities Exchange Act of 1934.  The Audit
Committee  currently consists of Messrs. Glascott (Chairman), Christy and Holen,
each of whom meets the criteria for independence set forth in the New York Stock
Exchange's rules and in Rule 10A-3 under the Securities Exchange Act.  The Board
of  Directors  has determined that Mr. Glascott is an "audit committee financial
expert"  as that term is used in Item 401(h) of Regulation S-K promulgated under
the Securities Exchange Act.  The Audit Committee selects the independent public
accountants  to  perform  the  Company's  audit, and periodically meets with the
independent  public accountants and our management to review matters relating to
our  financial  statements, our accounting principles and our system of internal
accounting  controls,  and reports its recommendations as to the approval of our
financial  statements  to the Board of Directors.  The role and responsibilities
of  the Audit Committee are more fully set forth in a written charter adopted by
the  Board  of  Directors.  The Board of Directors amended the Audit Committee's
charter on April 21, 2003, and the amended charter is attached as Appendix A and
                                                                  ----------
is  available  on  our website at www.99only.com.  The Audit Committee held nine
meetings  during  fiscal  2003,  at which each member of the Audit Committee was
present.

     The Board of Directors also has a Compensation Committee.  The Compensation
Committee  currently consists of Messrs. Christy (Chairman), Glascott, Holen and
Shields,  each of whom is independent in accordance with New York Stock Exchange
rules.  This Committee is responsible for considering and making recommendations


                                        9

to  the  Board  of Directors regarding executive compensation and is responsible
for  administering  our  stock option plan.  The Compensation Committee held two
meetings  during fiscal 2003, at which each member of the Compensation Committee
was  present.  A  copy of the charter of the Compensation Committee is available
on  our  website  at  www.99only.com.

     On  April  21,  2003,  the  Board of Directors established a Nominating and
Corporate  Governance  Committee.  The  Nominating  and  Corporate  Governance
Committee currently consists of Messrs. Holen (Chairman),  Christy, Glascott and
Shields,  each of whom is independent in accordance with New York Stock Exchange
rules.  The  role  of  the  Nominating  and Corporate Governance Committee is to
assist  the  Board  of  Directors  by  identifying,  evaluating and recommending
director  nominees  and  recommending  and  monitoring  corporate  governance
guidelines  applicable  to  the  Company.  In identifying director nominees, the
Nominating  and Corporate Governance Committee looks for independent individuals
with  business  and  professional  experience,  relevant  industry  knowledge or
experience,  an  ability  to  read and understand financial statements and other
relevant  qualifications. There is not a formal policy by which shareholders may
recommend  director  candidates, but the members of the Nominating and Corporate
Governance  Committee  will  certainly  consider  candidates  recommended  by
shareholders.  A shareholder wishing to submit such a recommendation should send
a  letter  to  the  Corporate  Secretary  at  4000 Union Pacific Avenue, City of
Commerce,  California 90023.  The mailing envelope must contain a clear notation
indicating that the enclosed letter is a "Director Nominee Recommendation."  The
letter  must identify the author as a shareholder and provide a brief summary of
the  candidate's  qualifications,  as  well  as contact information for both the
candidate  and  the  shareholder.  At  a minimum, candidates for election to the
Board  should  meet the independence requirements of the New York Stock Exchange
and  Rule  10A-3  under  the  Securities  Exchange  Act, as well as the criteria
identified  above.  Candidates  recommended by shareholders will be evaluated in
the same manner as candidates recommended by anyone else.  A copy of the charter
of the Nominating and Corporate Governance Committee is available on our website
at  www.99only.com.

COMPENSATION OF DIRECTORS

     Each director who is not an officer of or otherwise employed by us receives
$1,500  per  month, plus $500 for each board meeting attended. Such non-employee
directors also receive $150 for each committee meeting attended or $250 for each
committee  meeting  attended  as  committee  chairperson  ($500  for  the  audit
committee  chairperson).  In  addition,  each  non-employee director receives an
automatic annual grant in May of a non-qualified option to purchase 3,000 shares
of  our  common  stock  with a per share exercise price equal to the fair market
value  of  a  share  of  our  common  stock  on  the  date  of  grant.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     The  Compensation Committee of our Board of Directors currently consists of
Messrs.  Christy,  Holen, Glascott and Shields. None of these individuals has at
any  time  been  an  officer  or  employee  of  the Company. None of our current
executive  officers  has  served  as  a  member  of  the  board  of directors or
compensation  committee  of  any  entity  for  which  a  member  of our Board of
Directors  or  Compensation  Committee  has  served  as  an  executive  officer.

SHAREHOLDER  COMMUNICATION  WITH  THE  BOARD  OF  DIRECTORS

     Shareholders  who  wish  to  communicate  with  the Board of Directors or a
particular  director  may send a letter to the Corporate Secretary at 4000 Union
Pacific  Avenue,  City of Commerce, California 90023.  The mailing envelope must
contain  a  clear  notation  indicating  that  the  enclosed  letter  is  a
"Shareholder-Board  Communication" or "Shareholder-Director Communication."  All
such letters must identify the author as a shareholder and clearly state whether
the  intended  recipients are all members of the Board or just certain specified
individual  directors.  The  Corporate  Secretary  will  make copies of all such
letters  and  circulate  them  to  the  appropriate  director  or  directors.

CODE OF ETHICS
- --------------------------------------------------------------------------------

     The  Board  of  Directors  has  adopted  a Code of Ethics applicable to the
Company's  chief  executive  officer,  chief  financial  officer, controller and
persons  performing  similar  functions.  A  copy  of  the Code of Ethics may be
obtained  at  no  charge  by  written  request to the attention of the Corporate
Secretary  at  4000  Union  Pacific  Avenue, City of Commerce, California 90023.


                                       10

EXECUTIVE COMPENSATION
- --------------------------------------------------------------------------------

SUMMARY COMPENSATION TABLE

     The following table sets forth, as to the Chief Executive Officer and as to
each  of  the  other  four  most  highly compensated officers whose compensation
exceeded  $100,000 during the last fiscal year (the "Named Executive Officers"),
information  concerning  all  compensation  paid  for  services  to  us  in  all
capacities  during  the  last  three  fiscal  years.



                                                 Annual             Long-Term
                              Fiscal Year     Compensation         Compensation
                                 Ended                         Number of Securities   All Other
Name and Principal Position   December 31   Salary    Bonus     Underlying Options   Compensation
- ----------------------------  -----------  --------  --------  --------------------  ------------
                                                                      
David Gold     . . . . . . .         2003  $158,173         -                     -             -
  Chairman of the Board &            2002   167,596         -                     -             -
    Chief Executive Officer          2001   181,730         -                     -             -

Eric Schiffer. . . . . . . .         2003  $117,692         -                     -             -
  President                          2002   120,615         -                     -             -
                                     2001   124,615         -                     -             -

Andrew Farina. . . . . . . .         2003  $172,100  $ 25,000                13,500             -
  Chief Financial Officer            2002   163,400    25,000                13,500             -
                                     2001   162,300    25,000                18,000             -

Jose Gomez   . . . . . . . .         2003  $171,800  $ 25,000                13,500             -
  Vice President  of  Retail         2002   169,600    25,000                13,500             -
    Operations                       2001   174,900    25,000                18,000             -

Helen Pipkin   . . . . . . .         2003  $127,240  $ 20,000                 9,000             -
  Vice President  of                 2002   120,960    20,000                 9,000             -
    Wholesale Operations             2001   143,100    20,000                16,000             -


OPTION GRANTS IN LAST FISCAL YEAR

     The  following  table sets forth certain information regarding the grant of
stock  options  made during the fiscal year ended December 31, 2003 to the Named
Executive  Officers.



                                                                                Potential
                                                                             Realizable Value
                                                                            At Assumed Annual
                Number Of   Percent Of Total                               Rates of Stock Price
               Securities   -------                                          Appreciation for
               Underlying   Options Granted                                Option       Term(a)
                 Option     To Employees in   Exercise Or   Expiration  ------------  ------------
Name            Granted (b)  Fiscal Year (c)    Base Price      Date          5%           10%
- -------------  -----------  ----------------  ------------  ----------  ------------  ------------
                                                                    
David  Gold              -                -              -           -            -             -
Eric Schiffer            -                -              -           -            -             -
Andrew Farina       13,500              1.3%  $      29.35   5/20/2013  $   249,184   $   631,481
Jose Gomez          13,500              1.3%  $      29.35   5/20/2013  $   249,184   $   631,481
Helen Pipkin         9,000              1.0%  $      29.35   5/20/2013  $   167,990   $   425,720


(a)  The  potential  realizable value is based on the assumption that the common
     stock  appreciates  at the annual rate shown (compounded annually) from the
     date  of  grant  until the expiration of the option term. These amounts are
     calculated  pursuant  to  applicable  requirements  of  the  Securities and
     Exchange  Commission  and  do  not  represent  a  forecast  of  the  future
     appreciation  of  the  common  stock.


                                       11

(b)  The  option  grants  set  forth  on  this  chart vest in three equal annual
     installments  beginning  on  May  30,  2003.
(c)  Options  covering an aggregate of 1,074,579 shares were granted to eligible
     persons  during  the  fiscal  year  ended  December  31,  2003.

STOCK OPTIONS HELD AT FISCAL YEAR END

     The  following  table sets forth, for each of the Named Executive Officers,
information  regarding  the  number  of  shares of common stock underlying stock
options  held  at  fiscal  year end and the value of options held at fiscal year
end.



                 Number of Securities       Number of Securities
                 Underlying Exercised      Underlying Unexercised        Value of Unexercised
                      Options at                  Options at             In-the-Money Options
                  December 31, 2003           December 31, 2003         At December 31, 2003(a)
               ------------------------  --------------------------  ----------------------------
Name           Shares  Value  Realized   Exercisable  Unexercisable  Exercisable   Unexercisable
- -------------  ------  ----------------  -----------  -------------  ------------  --------------
                                                                 
David Gold. .       -                 -            -              -             -               -
Eric Schiffer       -                 -       75,006              -  $  1,745,385               -
Andrew Farina  78,154  $      2,037,597       85,300         28,500  $    823,880  $       40,305
Jose Gomez. .  50,000  $      1,217,500      161,506         28,500  $  2,148,775  $       40,305
Helen Pipkin.  42,835  $      1,371,448       17,570         20,333  $    366,605               -


(a)  Based on the last reported sale price of the common stock on the New York
     Stock  Exchange  on  December  31,  2003  ($27.23) less the option exercise
     price.

REPORT OF THE COMPENSATION COMMITTEE
- --------------------------------------------------------------------------------

     The  Compensation  Committee  is  charged  with  the  responsibility  of
administering all aspects of the Company's executive compensation programs.  The
committee,  which  currently  is  comprised  of  four  independent, non-employee
directors and no employee directors, also grants all stock options and otherwise
generally  administers  the  Company's 1996 Stock Option Plan.  Following review
and  approval  by  the  committee,  determinations  pertaining  to  executive
compensation  are  submitted  to  the  full  Board  of  Directors  for approval.

     COMPENSATION  PHILOSOPHY.  The  Company's executive compensation program is
designed  to (1) provide levels of compensation that integrate pay and incentive
plans  with  the  Company's  strategic  goals,  so  as to align the interests of
executive management with the long-term interests of the Company's shareholders,
(2)  attract,  motivate  and  retain  executives  of  outstanding  abilities and
experience capable of achieving the strategic business goals of the Company, (3)
recognize  outstanding  individual  contributions,  and (4) provide compensation
opportunities  which  are competitive to those offered by other retail companies
of  similar  size  and  performance.  To  achieve  these  goals,  the  Company's
executive compensation program consists of three main elements: (i) base salary,
(ii)  annual  cash  bonus  and  (iii)  long-term  incentives.  Each  element  of
compensation  has  an integral role in the total executive compensation program.
Given  the current share ownership of Messrs. David Gold, Howard Gold, Jeff Gold
and  Eric  Schiffer,  these  members  of  management  have chosen not to receive
bonuses  or  stock  option  awards.

     BASE  SALARY.  Base  salaries  are  negotiated  at  the  commencement of an
executive's  employment  with  the  Company  and  are  reviewed  annually.  Base
salaries  are  designed  to reflect the position, duties and responsibilities of
each  executive  officer, the cost of living in the area in which the officer is
located,  the market for base salaries of similarly situated executives at other
companies engaged in businesses similar to that of the Company and the Company's
performance  against  its  financial  and  strategic  goals.  Base  salaries are
generally  designed  to be at the mid-range of salaries of comparable companies.
During  the  year  ended  December  31, 2003, David Gold served as the Company's
Chief  Executive  Officer.  Mr.  Gold's  base salary of  $158,173 was determined
based  upon his service to the Company, the financial performance of the Company
in  the  year  ended  December  31, 2003, and the salaries received by similarly
situated  executives  at other companies. See "Executive Compensation -- Summary
Compensation  Table."


                                       12

     ANNUAL  CASH BONUSES.  Executive officers and key members of management are
eligible  to  receive  annual  incentive bonuses from an executive bonus pool in
amounts  determined  at the discretion of the Board of Directors.  The executive
bonus  pool  is  calculated  based on the Company's annual performance against a
business plan developed each year by senior management and reviewed and approved
by  the  Board  of  Directors.  The  executive bonus pool is capped at 3% of the
Company's  operating profit.  Funding of the bonus pool is determined based on a
performance  matrix  consisting  of  three  variables: (i) the increase in store
sales  during the subject year over store sales during the immediately preceding
year;  (ii)  operating income goals; and (iii) the individual performance of the
executives.  Individual bonus targets for executives range from 0% to 20% of the
executive's  base salary depending on the level of responsibility and attainment
of individual performance goals.  Messrs. David Gold, Howard Gold, Jeff Gold and
Eric  Schiffer  have  chosen  not to receive an annual incentive bonus for 2003.

     LONG-TERM  INCENTIVES.  The  Company  provides  its executive officers with
long-term  incentive  compensation  through grants of awards under the Company's
1996  Stock  Option  Plan.  Under  the  1996  Stock  Option  Plan,  the Board of
Directors  is  authorized  to  grant  any  type of award which might involve the
issuance  of  shares  of Common Stock, an option, warrant, convertible security,
stock  appreciation right or similar right or any other security or benefit with
a  value derived from the value of the Common Stock.  The Compensation Committee
of the Board of Directors is currently responsible for selecting the individuals
to  whom  grants of awards will be made, the timing of grants, the determination
of  the per share exercise price and the number of shares subject to each award.
All  awards  granted  by  the  Compensation Committee pursuant to the 1996 Stock
Option  Plan have been in the form of stock options.  The Compensation Committee
believes  that  stock  options provide the Company's executive officers with the
opportunity  to  purchase  and maintain an equity interest in the Company and to
share  in  the  appreciation of the value of the Common Stock.  The Compensation
Committee believes that stock options directly motivate an executive to maximize
long-term  shareholder  value.  The options incorporate vesting periods in order
to  encourage  key  employees  to  continue  in  the employ of the Company.  All
options  granted  in 2003 were granted at the fair market value of the Company's
Common  Stock  on  the  date of grant.  The Compensation Committee considers the
grant  of  each  option subjectively, considering factors such as the individual
performance  of  executive officers and competitive compensation packages in the
industry.  Messrs.  David  Gold,  Howard  Gold, Jeff Gold and Eric Schiffer have
chosen  not  to  receive  bonuses  or  stock  option  awards.

     COMPENSATION  DEFERRAL  PLAN.  Effective  January  1,  2000  the  Company
established a compensation deferral plan for highly compensated employees. Under
the  compensation  deferral  plan  participants may defer up to 80% of base pay.

     OMNIBUS  BUDGET RECONCILIATION ACT IMPLICATIONS FOR EXECUTIVE COMPENSATION.
Section  162(m)  of  the Internal Revenue Code of 1986, as amended (the "Code"),
places  a limit of $1,000,000 on the amount of compensation that may be deducted
by  the Company in any year with respect to the Chief Executive Officer and each
of  the  Company's four most highly paid executive officers other than the Chief
Executive  Officer.  Certain  "performance-based"  compensation  that  has  been
approved  by  the  Company's shareholders is not subject to the deduction limit.
The Company's 1996 Stock Option Plan is intended to qualify so that awards under
the plan constitute performance-based compensation not subject to Section 162(m)
of the Code.  All compensation paid to the Company's employees in fiscal 2002 is
fully  deductible.

     SUMMARY.  The  Compensation  Committee  believes  that  its  executive
compensation  philosophy  of paying the Company's executive officers by means of
base  salaries, annual cash bonuses and long-term incentives (other than Messrs.
David  Gold,  Howard  Gold,  Jeff  Gold and Eric Schiffer), as described in this
report,  serves  the  interests  of  the  Company  and  its  shareholders.

                                         COMPENSATION COMMITTEE

                                             William Christy
                                             Marvin Holen
                                             Lawrence Glascott
                                             John Shields


                                       13

REPORT OF THE AUDIT COMMITTEE
- --------------------------------------------------------------------------------

     The  Audit  Committee of the Board of Directors, which consists entirely of
directors  who meet the independence requirements of the New York Stock Exchange
and  Rule  10A-3  under the Securities Exchange Act, has furnished the following
report:

     The  Audit  Committee  assists  the  Board in overseeing and monitoring the
integrity  of  the  Company's  financial  reporting process, its compliance with
legal  and  regulatory requirements and the quality of its internal and external
audit  processes.  The  role and responsibilities of the Audit Committee are set
forth in a written Charter adopted by the Board. The Audit Committee reviews and
reassesses  the  Charter  annually  and  recommends any changes to the Board for
approval.

     The  Audit  Committee  is  responsible for overseeing the Company's overall
financial  reporting  process.  In  fulfilling  its  responsibilities  for  the
financial  statements  for  fiscal  year  2003,  the  Audit  Committee:

          1.   Reviewed  and  discussed the audited financial statements for the
               fiscal  year  ended  December  31,  2003  with  management  and
               PricewaterhouseCoopers  LLP,  the Company's independent auditors;

          2.   Discussed with PricewaterhouseCoopers LLP the matters required to
               be  discussed  by  Statement  on Auditing Standards 61, 89 and 90
               relating  to  the  conduct  of  the  audit;  and

          3.   Received  written  disclosures  and  the  letter  from
               PricewaterhouseCoopers LLP regarding its independence as required
               by  Independence  Standards  Board  Standard  Number 1. The Audit
               Committee  also  discussed  with  PricewaterhouseCoopers  LLP the
               firms'  independence.

     The  Audit  Committee  also  considered  the  status of pending litigation,
taxation  matters  and  other  areas  of  oversight  relating  to  the financial
reporting  and  audit  process  that  the  Committee  determined  appropriate.

     Based  on  the Audit Committee's review of the audited financial statements
and  discussions  with  management  and  PricewaterhouseCoopers  LLP,  the Audit
Committee  recommended  to  the  Board  that the audited financial statements be
included  in  the Company's Annual Report on Form 10-K for the fiscal year ended
December  31,  2003  for  filing  with  the  Securities and Exchange Commission.

                                        AUDIT COMMITTEE

                                        Lawrence Glascott (Chairman)
                                        William Christy
                                        Marvin Holen


                                       14

PERFORMANCE GRAPH
- --------------------------------------------------------------------------------

     The  following  graph  sets forth the percentage change in cumulative total
shareholder  return of our common stock during the period from December 31, 1998
to  December  31,  2003, compared with the cumulative returns of the S&P Mid Cap
400  Index and the Russell 2000 Index.  The comparison assumes $100 was invested
on  December  31, 1998 in the common stock and in each of the foregoing indices.
The stock price performance on the following graph is not necessarily indicative
of  future  stock  price  performance.

                                [GRAPH OMITTED]

                                     Cumulative Total Return
                            ----------------------------------------------
                            12/98   12/99   12/00   12/01   12/02   12/03
                            ------  ------  ------  ------  ------  ------
      99 CENTS ONLY STORES  100.00   78.87   74.29  157.34  150.83  149.35
      S & P MID CAP 400     100.00  113.35  131.72  129.57  109.55  146.83
      RUSSELL 2000          100.00  111.68  106.99  108.08   84.76  123.22



EQUITY COMPENSATION PLAN INFORMATION
- --------------------------------------------------------------------------------

As of December 31, 2003:
- ------------------------
                                                                                            Number of securities
                                                                                           remaining available for
                           Number of securities to be                                   future issuance under equity
                             issued upon exercise of      Weighted-average exercise          compensation plans
                              outstanding options,           price of outstanding           (excluding securities
                               warrants and rights       options, warrants and rights     reflected in column (a))
                           ---------------------------  ------------------------------  -----------------------------
                                                                               
    Plan category                      (a)                           (b)                             (c)
Equity compensation plans
approved by security
holders                                      4,428,672  $                        21.12                      5,268,045
                           ---------------------------  ------------------------------  -----------------------------
Equity compensation plans
not approved by security
holders                                              -                               -                              -
                           ---------------------------  ------------------------------  -----------------------------
Total                                        4,428,672  $                        21.12                      5,268,045
                           ===========================  ==============================  =============================



                                       15

CERTAIN TRANSACTIONS WITH DIRECTORS AND EXECUTIVE OFFICERS
- --------------------------------------------------------------------------------

     As of March 28, 2004, we leased 12 of our 195 store locations and a parking
lot  associated with one of these stores from certain members of the Gold family
and their affiliates. Annual rental expense for the facilities owned by the Gold
family  and  their  affiliates  was approximately $1.9 million, $2.2 million and
$2.1  million in 2001, 2002 and 2003, respectively.  We believe that such leases
and  contracts  are  no less favorable to us than those an unrelated party would
have  provided after arm's-length negotiations.  It is our current policy not to
enter  into  real  estate transactions with the Gold family or their affiliates,
except  with  respect  to  the  renewal  or  modification of existing leases and
occasions  where  such  transactions are determined to be in our best interests.
Moreover,  all  real estate transactions between us and the Gold family or their
affiliates  will  require the unanimous approval of the independent directors on
our  Board  of  Directors and a determination by such independent directors that
such  transactions  are  the equivalent of a negotiated arm's-length transaction
with  a  third  party.  There can be no guarantee that we and the Gold family or
their  affiliates  will  be  able  to  agree on renewal terms for the properties
currently  leased  by  us  from,  or,  if  such  terms  are  agreed to, that the
independent  directors  on  the  Board  of Directors will approve such terms. In
addition,  an  outside director, Ben Schwartz, is one of the trustees of a trust
which  acquired a multi-unit shopping center, approximately five years after the
Company  became a long term lessee for a single 99 Cents Only Stores location in
that  center.  Annual rent expense for this store was approximately $0.3 million
per  year  in  2003, 2002 and 2001. Mr. Schwartz's son, is an independent broker
for the sale of some of the merchandise of the Company's wholesale division, and
received  approximately $576,000 in gross commissions and fees in 2003, $439,000
in  2002  and  $368,000  in  2001.

     On  September  30,  2000,  the  Board  of  Directors  approved  the sale of
Universal  International,  Inc.  and  Odd's-N-End's,  Inc.  (collectively,
"Universal")  to  Universal  Deals,  Inc.  and  Universal  Odd's-N-End's,  Inc.,
respectively.  Both  Universal Deals, Inc. and Universal Odd's-N-End's are owned
100%  by David and Sherry Gold who are significant shareholders of 99 Cents Only
Stores.  Mr.  Gold  is  also our Chairman and Chief Executive Officer. The sales
price  for  Universal  was  our  carrying  value  as of the close of business on
September  30,  2000  which  was  $33.9 million as determined by the parties and
approved  by  our  Board of Directors. The sale was effective as of the close of
business  on  September 30, 2000. The Universal net assets at September 30, 2000
included  $29.2  million in inventory, net fixed assets of $7.6 million and $0.6
million  of  other  assets. These assets were offset by $3.5 million of accounts
payable,  accrued and other liabilities. In connection with this transaction, we
continued  to  provide  certain  ongoing  administrative  and  other services to
Universal  pursuant to a Services Agreement. In 2001 we receive a management fee
of  6%  of  Universal's  sales  revenue. During 2002 Universal closed its retail
business operations. The service agreement was terminated mid December 2003.  99
Cents  Only  Stores, in 2003, received $1.4 million in management fees under the
Services  Agreement  and also received $1.4 million in lease payments for rental
of  a  distribution  facility  to  Universal.

PRINCIPAL SHAREHOLDERS
- --------------------------------------------------------------------------------

     The  following  table  sets forth as of March 31, 2004, certain information
relating  to the ownership of our common stock by (i) each person known by us to
be  the  beneficial owner of more than five percent of the outstanding shares of
our  common stock, (ii) each of our directors, (iii) each of the Named Executive
Officers,  and  (iv)  all  of  our  executive officers and directors as a group.
Except  as  may  be  indicated  in  the  footnotes  to  the table and subject to
applicable  community  property  laws,  each such person has the sole voting and
investment  power  with respect to the shares owned. Unless otherwise noted, the
address  of  each  person  listed is in care of 99 Cents Only Stores, 4000 Union
Pacific  Avenue,  City  of  Commerce,  California  90023.



                                           NUMBER OF     PERCENT
NAMES AND ADDRESSES                        SHARES(A)   OF CLASS (A)
- ----------------------------------------  -----------  ------------
                                                 
David Gold (b)(e). . . . . . . . . . . .   15,864,832         21.7%
Sherry Gold (c)(e) . . . . . . . . . . .   15,864,832         21.7%
Howard Gold (d)(e) . . . . . . . . . . .    9,255,599         12.7%
Jeff Gold (d)(e) . . . . . . . . . . . .    9,255,599         12.7%


                                       16

Eric and Karen Schiffer (e)(f) . . . . .    9,300,605         12.8%
Au Zone Investments #3, LLC(e) . . . . .    6,860,124          9.4%
FMR Corp.(q) . . . . . . . . . . . . . .    9,040,599         12.4%
Myron Kaplan(n). . . . . . . . . . . . .    6,965,668          9.6%
Baron Capital Group, Inc. (r). . . . . .    5,955,650          8.2%
Goldman Sachs Asset Management, L.P. (s)    3,890,816          5.3%
William O. Christy (g) . . . . . . . . .       43,503            *
Marvin Holen (h) . . . . . . . . . . . .       57,000            *
Ben Schwartz (i) . . . . . . . . . . . .       13,667            *
Lawrence Glascott (j). . . . . . . . . .       48,835            *
Helen Pipkin (k) . . . . . . . . . . . .       28,903            *
Jose Gomez(l). . . . . . . . . . . . . .      176,506            *
Andrew Farina(m) . . . . . . . . . . . .      100,300            *
John Shields(p). . . . . . . . . . . . .        5,933            *
All of the Company's executive officers.   23,510,910         32.2%
and directors as a group,
15 persons(o)


*    Less  than  1%
(a)  Beneficial  ownership  is  determined  in  accordance with the rules of the
     Securities  and  Exchange  Commission  that  deem shares to be beneficially
     owned  by  any  person  who  has  or shares voting or investment power with
     respect  to  such  shares.  In  computing the number of shares beneficially
     owned  by  a  person and the percentage ownership of that person, shares of
     common  stock  subject  to  options  held by that person that currently are
     exercisable  or  exercisable  within  60  days of March 31, 2004 are deemed
     outstanding.  Unless  otherwise  indicated, the persons named in this table
     have  sole  voting  and  sole  investment  power  for  all  shares shown as
     beneficially  owned,  subject  to community property laws where applicable.
(b)  Includes  4,502,354  shares  owned by Sherry Gold, David Gold's spouse, and
     6,860,124  shares  controlled  through  Au  Zone  Investments  #3,  LLC,  a
     California  limited  liability  company.
(c)  Includes  4,502,354  shares  owned by David Gold, Sherry Gold's spouse, and
     6,860,124  shares  controlled  through  Au  Zone  Investments  #3,  LLC.
(d)  Includes  6,860,124  shares controlled through Au Zone Investments #3, LLC,
     and  75,005  shares  reserved  for  issuance upon exercise of stock options
     which  are  exercisable.
(e)  Au  Zone Investments #3, LLC, is the general partner of Au Zone Investments
     #2,  L.P.,  a  California  limited  partnership  (the  "Partnership").  The
     Partnership  is  the  registered owner of 6,860,124 shares of common stock.
     The limited partners of the Partnership are David Gold, Sherry Gold, Howard
     Gold,  Jeff  Gold  and  Karen Schiffer. Each of the limited partners of the
     Partnership  owns  a  20%  interest  in  Au  Zone  Investments  #3,  LLC.
(f)  Includes  6,860,124  shares controlled through Au Zone Investments #3, LLC,
     and  150,010  shares  reserved  for issuance upon exercise of stock options
     which  are  exercisable.
(g)  Includes  43,503 shares of common stock reserved for issuance upon exercise
     of  stock options which are or will become exercisable on or before May 30,
     2004.
(h)  Includes  44,503 shares of common stock reserved for issuance upon exercise
     of  stock options which are or will become exercisable on or before May 30,
     2004.
(i)  Includes  10,667 shares of common stock reserved for issuance upon exercise
     of  stock options which are or will become exercisable on or before May 30,
     2004.
(j)  Includes  46,754 shares of common stock reserved for issuance upon exercise
     of  stock options which are or will become exercisable on or before May 30,
     2004.
(k)  Includes  28,903 shares of common stock reserved for issuance upon exercise
     of  stock options which are or will become exercisable on or before May 30,
     2004.
(l)  Includes 176,506 shares of common stock reserved for issuance upon exercise
     of  stock options which are or will become exercisable on or before May 30,
     2004.
(m)  Includes 100,300 shares of common stock reserved for issuance upon exercise
     of  stock options which are or will become exercisable on or before May 30,
     2004.
(n)  Includes  6,688,667 shares of common stock owned directly and for which Mr.
     Kaplan  has  sole  voting power and 227,001 shares of Common Stock owned by
     Kaplan  Nathan & Company, LLP a Delaware limited partnership, and for which
     Mr.  Kaplan  shares voting and dispositive power. This information is based
     on a Schedule13G amendment filed by Mr. Kaplan, Box 385 Leona , N.J. 07605,
     on  February  12,  2004.
(o)  Includes  (i)  4,502,354  shares  owned by Sherry Gold, the spouse of David
     Gold, (ii) 6,860,124 shares controlled through Au Zone Investments #3, LLC,
     and  (iii)  901,320  shares  of  common  stock  reserved  for issuance upon
     exercise of stock options which are or will become exercisable on or before
     May  30,  2004.
(p)  Includes  5,333  shares of common stock reserved for issuance upon exercise
     of  stock options which are or will become exercisable on or before May 30,
     2004.


                                       17

(q)  This information is based on a Schedule 13G amendment filed by FMR Corp. 82
     Devonshire  Street,  Boston, Massachusetts 02109, on February 16, 2004. The
     Schedule  13G  also  reports  that  the interest of Fidelity Management and
     Research  Company  ("Fidelity"), a wholly-owned subsidiary of FMR Corp. and
     an  investment  adviser  registered  under  Section  203  of the Investment
     Advisers  Act  of 1940, in the shares of common stock beneficially owned by
     FMR  Corp. amounted to 9,040,299 shares including 6,879,433 shares owned by
     Fidelity  Contrafund,  an  investment  company for which Fidelity serves as
     investment  adviser.
(r)  Includes  5,737,000  shares  of  common  stock  owned beneficially owned by
     BAMCO,  Inc.,  and  218,650  shares  beneficially  owned  by  Baron Capital
     Management,  Inc.  each  of  which are investment advisers registered under
     Section  203  of  the  Investment Advisers Act of 1940. This information is
     based  on a Schedule 13G filed by Baron Capital Group, Inc. on February 12,
     2004.
(s)  This information is based on a Schedule13G amendment filed by Goldman Sachs
     Asset  Management,  L.P.,  32  Old Slip, New York, NY 10005 on February 13,
     2004.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
- --------------------------------------------------------------------------------

     Section 16(a) of the Securities Exchange Act of 1934 requires our officers,
directors,  and  persons  who own more than ten percent of a registered class of
our equity securities to file reports of ownership and changes in ownership with
the  Commission.  Officers,  directors and greater-than-ten percent shareholders
are  required  by  the  Commission's  regulations to furnish us with all Section
16(a)  forms  they  file.  Based solely on our review of the copies of the forms
received  by  us and written representations from certain reporting persons that
they  have  complied  with  the  relevant  filing requirements, we believe that,
during  the  year  ended  December  31, 2003, with the exception of late reports
(reporting  a grant of options) filed on June 27, 2003 by each of Andrew Farina,
Jose Gomez, Helen Pipkin, William Christy, Lawrence Glascott, Marvin Holen, John
Shields  and  Ben Schwartz, a late report (reporting an option exercise and sale
of  underlying  stock)  filed  on  August 1, 2003 by William Christy, and a late
report  (reporting  an  option  exercise  and sale of underlying stock) filed on
October  20,  2003  by  John  Shields,  all  of  our  officers,  directors  and
greater-than-ten  percent  shareholders  complied  with all Section 16(a) filing
requirements.

SHAREHOLDER PROPOSALS
- --------------------------------------------------------------------------------

     Any  shareholder  who  intends  to  present  a  proposal at the next annual
meeting  for  inclusion in our proxy statement and proxy relating to such annual
meeting  must  submit  such proposal to us at our principal executive offices by
December  26,  2004.  In  addition,  in  the event a stockholder proposal is not
received  by  us  by  March  10, 2005, the proxy to be solicited by the Board of
Directors for the 2005 annual meeting will confer discretionary authority on the
holders of the proxy to vote the shares if the proposal is presented at the 2005
Annual Meeting without any discussion of the proposal in the proxy statement for
such  meeting.

     SEC  rules  and  regulations  provide  that  if the date of our 2005 Annual
Meeting  is  advanced  or  delayed  more  than 30 days from the date of our 2004
Annual  Meeting,  stockholder  proposals  intended  to  be included in the proxy
materials for the 2004 annual meeting must be received by us within a reasonable
time  before  we begin to print and mail the proxy materials for the 2005 annual
meeting.  Upon determination by us that the date of the 2005 annual meeting will
be  advanced  or  delayed  by more than 30 days from the date of the 2003 annual
meeting,  we will disclose such change in the earliest possible Quarterly Report
on  Form  10-Q.

INDEPENDENT PUBLIC ACCOUNTANTS
- --------------------------------------------------------------------------------

     As  of  June  13, 2002, upon the recommendation of the Audit Committee, our
Board of Directors dismissed Arthur Andersen LLP ("Andersen") as our independent
auditors.  Andersen  had served as our independent auditors since 1989.  On June
13,  2002,  we engaged PricewaterhouseCoopers LLP as our independent auditors to
audit our financial statements for the fiscal year ending December 31, 2002. The
decision  to  engage  PricewaterhouseCoopers  LLP ("PWC") was recommended by the
Audit  Committee  and approved by the Board of Directors.  During the two fiscal
years ended December 31, 2001 and the subsequent interim period through June 13,
2002,  we did not consult with PWC with respect to the application of accounting
principles to a specified transaction, either completed or proposed, or the type
of  audit  opinion  that  might  be  rendered  on  our  consolidated  financial
statements,  or  any  other  matters  or reportable events as set forth in Items
304(a)(2)(i)  and  (ii)  of  Regulation  S-K.  During our two fiscal years ended
December 31, 2001 and the subsequent interim period through June 13, 2002, there
were:  (i) no disagreements between us and Andersen on any matters of accounting
principles  or  practices,  financial statement disclosure, or auditing scope or
procedure  which,  if not resolved to Andersen's satisfaction, would have caused
them  to  make reference to the subject matter of the disagreement in connection
with


                                       18

their  reports on our consolidated financial statements for such years; and (ii)
no  "reportable  events"  as defined in Item 304(a)(1)(v) of Regulation S-K.  We
requested and received a letter from Andersen confirming that there were no such
disagreements  or  reportable  events.  Andersen's  reports  on our consolidated
financial  statements  for  the two fiscal years ended December 31, 2001 did not
contain  any  adverse  opinion  or  disclaimer of opinion, nor were such reports
qualified  or  modified as to uncertainty, audit scope or accounting principles.

     As  of  April 6, 2004, our Audit Committee dismissed PWC as our independent
auditors.  On  April 19, 2004, our Audit Committee engaged Deloitte & Touche LLP
("Deloitte")  as  our independent auditors to audit our financial statements for
the  fiscal  year  ending  December  31, 2004. During the two fiscal years ended
December  31,  2003, and the subsequent interim period through the date Deloitte
was engaged, we did not consult with Deloitte with respect to the application of
accounting  principles to a specified transaction, either completed or proposed,
or  the  type  of  audit  opinion  that  might  be  rendered on our consolidated
financial  statements, or any other matters or reportable events as set forth in
Items  304(a)(2)(i)  and  (ii)  of  Regulation S-K.  During our two fiscal years
ended December 31, 2003 and the subsequent interim period through April 6, 2004,
there were: (i) no disagreements between us and PWC on any matters of accounting
principles  or  practices,  financial statement disclosure, or auditing scope or
procedure  which,  if not resolved to PWC's satisfaction, would have caused them
to  make  reference to the subject matter of the disagreement in connection with
their  reports on our consolidated financial statements for such years; and (ii)
no  "reportable  events"  as defined in Item 304(a)(1)(v) of Regulation S-K.  We
requested  and  received  a  letter  from PWC confirming that there were no such
disagreements or reportable events.  PWC's reports on our consolidated financial
statements  for the two fiscal years ended December 31, 2003 did not contain any
adverse  opinion  or  disclaimer  of opinion, nor were such reports qualified or
modified  as  to  uncertainty,  audit  scope  or  accounting  principles.

     Representatives  of  Deloitte  are  expected  to  be  present at the Annual
Meeting  and will be afforded the opportunity to make a statement if they desire
and  will  be  available  to respond to appropriate questions from shareholders.
Representatives  of  PWC  are  not expected to be present at the Annual Meeting.

     For  the  fiscal  years  ended  December  31,  2003  and December 31, 2002,
PricewaterhouseCoopers  billed  the  fees  set  forth  below.

                                                    2003      2002
                                                --------  --------
     Audit Fees                                 $263,100  $243,100
     Audit Related Fees                                -         -
     Tax Fees(a)                                $229,525  $100,325
     All Other Fees                                    -         -

     (a)  Tax  fees  primarily include fees for services performed in connection
with  IRS  and  California  Franchise  Tax  Board  audits.

     The  Audit  Committee  has  considered  whether  the provision of non-audit
services  by  our  principal  auditor  is  compatible  with  maintaining auditor
independence and determined that it is.  Pursuant to the rules of the Securities
and  Exchange Commission, before our independent public accountant is engaged to
render audit or non-audit services, the engagement must be approved by the Audit
Committee  or  entered  into  pursuant  to  the  Audit  Committee's pre-approval
policies  and  procedures.  The  Audit  Committee  has adopted a policy granting
pre-approval to certain specific audit and audit-related services and specifying
the  procedures  for  pre-approving  other  services.  The policy is attached as
Appendix  B.
- ------------

SOLICITATION OF PROXIES
- --------------------------------------------------------------------------------

     The  expenses  of  preparing,  assembling,  printing and mailing this Proxy
Statement and the materials used in the solicitation of proxies will be borne by
us.  It  is  contemplated  that the proxies will be solicited through the mails,
but  our  officers,  directors  and  regular  employees  may  solicit  proxies
personally.  Although  there  is  no formal agreement to do so, we may reimburse
banks, brokerage houses and other custodians, nominees and fiduciaries for their
reasonable  expenses  in  forwarding  the  proxy materials to shareholders whose
stock  in  us  is held of record by such entities.   In addition, we may use the
services  of  individuals  or companies we do not regularly employ in connection
with  the  solicitation  of  proxies  if  management  determines  it  advisable.


                                       19

ANNUAL REPORT ON FORM 10-K
- --------------------------------------------------------------------------------

     OUR  ANNUAL  REPORT  ON FORM 10-K, WHICH HAS BEEN FILED WITH THE SECURITIES
AND  EXCHANGE  COMMISSION  FOR  THE  YEAR  ENDED DECEMBER 31, 2003, WILL BE MADE
AVAILABLE  TO  SHAREHOLDERS WITHOUT CHARGE UPON WRITTEN REQUEST TO 99 CENTS ONLY
STORES,  4000  UNION  PACIFIC  AVENUE,  CITY  OF  COMMERCE,  CALIFORNIA  90023,
ATTENTION:  CHIEF  FINANCIAL  OFFICER.  THE EXHIBITS OF THIS REPORT WILL ALSO BE
PROVIDED  UPON  REQUEST  AND  PAYMENT  OF  COPYING  CHARGES.


                                        ON BEHALF OF THE BOARD OF DIRECTORS

                                        /s/ Eric Schiffer

                                        Eric Schiffer, President
                                        4000 Union Pacific Avenue
                                        City of Commerce, California 90023
                                        April 24, 2004


                                       20

                                   Appendix A


                         CHARTER OF THE AUDIT COMMITTEE
                            OF THE BOARD OF DIRECTORS
                             OF 99 CENTS ONLY STORES

     This  Charter  identifies  the  purpose, composition, meeting requirements,
committee  responsibilities, annual evaluation procedures and investigations and
studies  of the Audit Committee (the "COMMITTEE") of the Board of Directors (the
"BOARD")  of  99  Cents  Only  Stores, a California corporation (the "COMPANY").

I.   PURPOSE

     The  Committee  has  been  established  to:  (a)  assist  the  Board in its
oversight  responsibilities  regarding  (1)  the  integrity  of  the  Company's
financial  statements,  (2)  the  Company's compliance with legal and regulatory
requirements,  (3)  the independent accountant's qualifications and independence
and  (4)  the  performance of the Company's internal audit function; (b) prepare
the report required by the United States Securities and Exchange Commission (the
"SEC")  for  inclusion  in  the Company's annual proxy statement; (c) retain and
terminate  the Company's independent accountant; (d) approve audit and non-audit
services  to  be  performed  by the independent accountant; and (e) perform such
other  functions as the Board may from time to time assign to the Committee.  In
performing its duties, the Committee shall seek to maintain an effective working
relationship  with  the Board, the independent accountant, the internal auditors
and  management  of  the  Company.

II.  COMPOSITION

     The  Committee shall be composed of at least three, but not more than five,
members (including a Chairperson), all of whom shall be "independent directors,"
as  such  term  is defined in the rules and regulations of the SEC, the New York
Stock Exchange and the Sarbanes-Oxley Act.  The members of the Committee and the
Chairperson shall be selected annually by the Board and serve at the pleasure of
the Board.  A Committee member (including the Chairperson) may be removed at any
time,  with or without cause, by the Board.  The Board may designate one or more
independent directors as alternate members of the Committee, who may replace any
absent  or  disqualified member or members at any meetings of the Committee.  No
person  may  be  made  a  member  of  the Committee if his or her service on the
Committee  would  violate  any  restriction  on  service  imposed by any rule or
regulation  of  the  SEC or any securities exchange or market on which shares of
the  common stock of the Company are traded.  All members of the Committee shall
have  a  working familiarity with basic finance and accounting practices, and at
least  one  member  of  the Committee shall have accounting or related financial
management expertise.  The Chairperson shall maintain regular communication with
the  chief  executive  officer, chief financial officer, the lead partner of the
independent  accountant,  and  the  director  of  internal  audit.

     Except for Board and Committee fees, a member of the Committee shall not be
permitted  to  accept  any  fees  paid  directly or indirectly for services as a
consultant,  legal  advisor or financial advisor or any other fees prohibited by
the  rules of the SEC and the New York Stock Exchange. In addition, no member of
the  Committee  may  be  an  affiliated  person(1)  of the Company or any of its
subsidiaries.  Members  of  the  Committee may receive their Board and Committee
fees  in  cash,  Company  stock  or  options  or  other in-kind consideration as
determined  by  the  Board  or  the  Compensation  Committee,  as applicable, in
addition  to  all other benefits that other directors of the Company receive. No
director  may serve on the Committee, without the approval of the Board, if such
director  simultaneously serves on the audit committee of more than three public
companies.
III.  MEETING  REQUIREMENTS

- ---------------
1    The term "affiliated person" is not defined by the Sarbanes-Oxley Act or in
the  rules  of  the  NYSE  or  Nasdaq.  As  some  guidance, Rule 12b-2 under the
Securities  Exchange  Act  of  1934  defines  an  "affiliate"  of,  or  a person
"affiliated"  with, a specified person as a person that "directly, or indirectly
through  one  or more intermediaries, controls, or is controlled by, or is under
common  control  with,  the  person  specified."


                                        1

     The  Committee  shall meet as necessary, but at least four times each year,
to  enable  it to fulfill its responsibilities.  The Committee shall meet at the
call  of  its  Chairperson.  The  Committee  may  meet  in  person, by telephone
conference call, or by any other means permitted by law or the Company's Bylaws.
A  majority  of  the  members  of  the Committee shall constitute a quorum.  The
Committee  shall act on the affirmative vote of a majority of members present at
a  meeting  at  which a quorum is present.  Without a meeting, the Committee may
act  by unanimous written consent of all members.  The Committee shall determine
its  own  rules  and  procedures,  including  designation  of  a chairperson pro
tempore,  in the absence of the Chairperson, and designation of a secretary, who
shall  prepare  minutes.  The  Committee  shall  keep  written  minutes  of  its
meetings,  which  shall  be  recorded or filed with the books and records of the
Company.  Any  member  of  the  Board  shall  be  provided  with  copies of such
Committee  minutes  if  requested.

     The  Committee  may  ask members of management, employees, outside counsel,
the  independent  accountant  or others whose advice and counsel are relevant to
the issues then being considered by the Committee, to attend any meetings and to
provide  such  pertinent  information  as  the  Committee  may  request.

     The Chairperson of the Committee shall be responsible for leadership of the
Committee,  including  preparing  the agenda, presiding over Committee meetings,
making  Committee assignments and reporting the Committee's actions to the Board
from  time  to  time  (but  at  least once each year) as requested by the Board.

     As  part  of  its responsibility to foster free and open communication, the
Committee  should  meet  periodically with management, the internal auditors and
the independent accountant in separate executive sessions to discuss any matters
that the Committee or any of these groups believe should be discussed privately.
In  addition,  the  Committee  or  at least its Chairperson should meet with the
independent  accountant  and  management  quarterly  to  review  the  Company's
financial  statements  prior  to  their  public  release  consistent  with  the
provisions  set  forth  below  in  Section  IV.

IV.  COMMITTEE RESPONSIBILITIES

     In  carrying  out  its  responsibilities,  the  Committee's  policies  and
procedures should remain flexible to enable the Committee to react to changes in
circumstances  and  conditions so as to ensure the Company remains in compliance
with  applicable  legal  and regulatory requirements.  In addition to such other
duties  as  the Board may from time to time assign, the Committee shall have the
following  responsibilities:

     A.   Oversight  of  the  Financial  Reporting  Processes
          ---------------------------------------------------

1.   In  consultation with the independent accountant and the internal auditors,
     review  the  integrity of the organization's financial reporting processes,
     both  internal  and  external.

2.   Consider  the  independent  accountant's  judgments  about  the quality and
     appropriateness  of  the  Company's accounting principles as applied in its
     financial  reporting.  Consider  alternative  accounting  principles  and
     estimates.

3.   Annually  review  major  issues  regarding  the  Company's  auditing  and
     accounting  principles  and  practices  and  its  presentation of financial
     statements,  including  the adequacy of internal controls and special audit
     steps  adopted  in  light  of  material  internal  control  deficiencies.

4.   Discuss with appropriate internal management and if necessary with external
     professionals  the  status  of  pending  litigation,  taxation  matters,
     compliance  policies  and  other areas of oversight applicable to the legal
     and  compliance  area  as  may  be  appropriate.

5.   Meet  at  least  annually  with  the  chief financial officer, the internal
     auditors  and  the  independent  accountant in separate executive sessions.

6.   Review  analyst  reports  and other pertinent materials about the Company's
     accounting  and  disclosure  practices  and  principles.


                                        2

7.   Review  analyses  prepared  by management and the independent accountant of
     significant  financial  reporting  issues  and judgments made in connection
     with  the  preparation of the Company's financial statements, including any
     analysis  of  the  effect  of  alternative  generally  accepted  accounting
     principle  ("GAAP")  methods  on  the  Company's financial statements and a
     description  of  any transactions as to which management obtained Statement
     on  Auditing  Standards  No.  50  letters(2).

8.   Review  with  management  and  the  independent  accountant  the  effect of
     regulatory  and  accounting  initiatives,  as  well  as  off-balance  sheet
     structures,  on  the  Company's  financial  statements.

     B.   Review  of  Documents  and  Reports
          -----------------------------------

          1.   Review and discuss with management and the independent accountant
               the  Company's  annual audited financial statements and quarterly
               financial  statements  (including  disclosures  under the section
               entitled  "Management's  Discussion  and  Analysis  of  Financial
               Condition  and  Results  of  Operation") and any reports or other
               financial  information submitted to any governmental body, or the
               public,  including  any  certification, report, opinion or review
               rendered  by  the  independent  accountant,  considering,  as
               appropriate, whether the information contained in these documents
               is  consistent  with  the  information contained in the financial
               statements  and whether the Company's professionals are satisfied
               with  the  disclosure  and  content  of  such  documents.  These
               discussions  shall  include  consideration  of the quality of the
               Company's  accounting  principles  as  applied  in  its financial
               reporting,  including review of audit adjustments (whether or not
               recorded)  and  any  such  other  inquires as may be appropriate.
               Based  on the review, the Committee shall make its recommendation
               to  the  Board  as  to  the  inclusion  of  the Company's audited
               consolidated  financial statements in the Company's annual report
               on  Form  10K.

          2.   Review and discuss with management and the independent accountant
               earnings  press  releases,  as  well as financial information and
               earnings  guidance  provided to analysts and rating agencies. The
               Committee  need  not discuss in advance each earnings release but
               should generally discuss the types of information to be disclosed
               and  the  type of presentation to be made in any earnings release
               or  guidance.

          3.   Review the regular internal reports to management prepared by the
               internal  auditors  and  management's  response  thereto.

          4.   Review any reports from management, the internal auditors and the
               independent  accountant  on  the  Company's  subsidiaries  and
               affiliates,  compliance  with  the  Company's code of conduct and
               other  applicable  requirements.

          5.   Review  with  management  and  the  independent  accountant  any
               significant  correspondence  with  regulators  and  any  employee
               complaints  or  published  reports  that  raise  material  issues
               regarding  the  Company's  financial  statements  or  accounting
               policies.

          6.   Prepare  the  report  required  by  the  rules  of  the SEC to be
               included  in  the  Company's  annual  proxy  statement.

          7.   Submit  the  minutes  of  all  meetings  of  the Committee to, or
               discuss the matters discussed at each Committee meeting with, the
               Board.

          8.   Review  any  restatements  of  financial  statements  that  have
               occurred  or  were  recommended.  Review the restatements made by
               other  clients  of  the  independent  accountant.

- ---------------
2    SAS No. 50 provides performance and reporting standards for written reports
from accountants with respect to the application of accounting principles to new
transactions  and  financial  products or regarding specific financial reporting
issues.


                                        3

     C.   Independent Accountant Matters
          ------------------------------

1.   Interview  and retain the Company's independent accountant, considering the
     accounting firm's independence and effectiveness and approve the engagement
     fees  and  other  compensation  to  be  paid to the independent accountant.

2.   On  an  annual  basis,  the  Committee  shall  evaluate  the  independent
     accountant's  qualifications,  performance  and  independence. To assist in
     this  undertaking,  the Committee may require the independent accountant to
     report  on  (a)  the  independent  accountant's  internal  quality-control
     procedures,  (b)  any  material  issues  raised by the most recent internal
     quality-control  review,  or  peer review, of the accounting firm or by any
     inquiry  or  investigations  by  governmental  or  professional authorities
     (within the preceding five years) respecting one or more independent audits
     carried out by the independent accountant, and any steps taken to deal with
     any  such  issues  and (c) all relationships the independent accountant has
     with  the  Company  and relevant third parties to determine the independent
     accountant's  independence.

3.   Review  on  an annual basis the experience and qualifications of the senior
     members  of  the  audit  team.  Discuss the knowledge and experience of the
     independent  accountant  and  the  senior  members  of  the audit team with
     respect  to  the Company's industry. The Committee shall ensure the regular
     rotation  of the lead audit partner and audit review partner as required by
     law.

4.   Review  the  performance  of  the  independent accountant and terminate the
     independent  accountant  when  circumstances  warrant.

5.   Consider  hiring  policies  for  employees  or  former  employees  of  the
     independent  accountant.

6.   Review  with  the  independent  accountant any problems or difficulties the
     auditor  may  have  encountered  and any "management" or "internal control"
     letter provided by the independent accountant and the Company's response to
     that  letter.  Such  review  should  include:

          (a)  any  difficulties  encountered  in  the course of the audit work,
          including  any  restrictions  on  the scope of activities or access to
          required  information  and  any  disagreements  with  management;

          (b)  any  accounting adjustments that were proposed by the independent
          accountant  that  were  not  agreed  to  by  the  Company;

          (c)  communications  between  the  independent  accountant  and  its
          national  office regarding any issues on which it was consulted by the
          audit  team  and  matters  of  audit  quality  and  consistency;

          (d)  any  changes required in the planned scope of the internal audit;
          and

          (e)  the  responsibilities,  budget  and  staffing  of  the  Company's
          internal  audit  function.

7.   Communicate  with  the  independent  accountant  regarding  (a) alternative
     treatments  of  financial  information  within  the parameters of GAAP, (b)
     critical  accounting  policies  and  practices  to be used in preparing the
     audit  report  and (c) such other matters as the SEC and the New York Stock
     Exchange  may  direct  by  rule  or  regulation.

8.   Periodically consult with the independent accountant out of the presence of
     management  about  internal  controls  and the fullness and accuracy of the
     organization's  financial  statements.

9.   Oversee  the  independent  accountant  relationship  by discussing with the
     independent accountant the nature and rigor of the audit process, receiving
     and  reviewing  audit  reports and ensuring that the independent accountant
     has  full  access to the Committee (and the Board) to report on any and all
     appropriate  matters.
10.  Discuss with the independent accountant prior to the audit the general
     planning  and  staffing  of  the  audit.


                                        4

11.  Obtain a representation from the independent accountant that Section 10A of
     the  Securities  Exchange  Act  of  1934  has  been  followed.

     D.   Internal  Audit  Control  Matters
          ---------------------------------

1.   Discuss  with  management policies with respect to risk assessment and risk
     management.  The Committee should discuss guidelines and policies to govern
     the  process  by which risk assessment and management is handled and review
     the  steps  management  has taken to monitor and control the Company's risk
     exposure.

2.   Establish  regular  and  separate  systems of reporting to the Committee by
     each  of  management,  the independent accountant and the internal auditors
     regarding any significant judgments made in management's preparation of the
     financial  statements  and  the  view of each as to appropriateness of such
     judgments.

3.   Following  completion  of  the annual audit, review separately with each of
     management,  the  independent  accountant  and  the  internal  auditors any
     significant  difficulties  encountered  during  the  course  of  the audit,
     including  any  restrictions  on  the  scope  of work or access to required
     information.

4.   Review  with  the  independent  accountant,  the  internal  auditors  and
     management  the  extent  to  which  changes or improvements in financial or
     accounting practices have been implemented. This review should be conducted
     at  an  appropriate  time  subsequent  to  implementation  of  changes  or
     improvements,  as  decided  by  the  Committee.

5.   Advise the Board about the Company's policies and procedures for compliance
     with  applicable  laws  and  regulations and the Company's code of conduct.

6.   Establish  procedures  for receiving accounting complaints and concerns and
     anonymous  submissions  from  employees  and  others regarding questionable
     accounting  matters.

7.   Periodically  discuss  with the chief executive officer and chief financial
     officer  (a)  significant  deficiencies  in  the design or operation of the
     internal  controls  that  could  adversely  affect the Company's ability to
     record, process, summarize and report financial data and (b) any fraud that
     involves  management  or other employees who have a significant role in the
     Company's  internal  controls.

8.   Ensure that no officer, director or any person acting under their direction
     fraudulently  influences,  coerces, manipulates or misleads the independent
     accountant  for  purposes  of  rendering the Company's financial statements
     materially  misleading.

     E.   Evaluation  of  Internal  Auditors
          ----------------------------------

          1.   Review  activities,  structure and qualifications of the internal
               auditors.

          2.   Review  and  concur in the appointment, replacement, reassignment
               or  dismissal  of  the  director  of  internal  auditing.

          3.   Consider  and review with management and the director of internal
               auditing:

               (a)  significant  findings  during  the  year  and  management's
               responses  thereto;

               (b)  any  difficulties  encountered  in  the  course  of internal
               audits,  including  any restrictions on the scope of the internal
               auditors'  work  or  access  to  required  information;

               (c)  any  changes  required  in the planned scope of the internal
               auditors'  audit  plan;

               (d)  the  internal  auditors'  budget  and  staffing;  and

               (e)  The  internal  auditors'  compliance  with  The Institute of
               Internal  Auditors'  Standards  for  the Professional Practice of
               Internal  Auditing.


                                        5

     While  the  Committee has the responsibilities and powers set forth in this
Charter,  it  is  not  the duty of the Committee to plan or conduct audits or to
determine  that the Company's financial statements are complete and accurate and
are  in  accordance  with generally accepted accounting principles.  This is the
responsibility  of  management  and  the  independent  accountant.

V.   ANNUAL  EVALUATION  PROCEDURES

     The  Committee  shall annually assess its performance to confirm that it is
meeting  its responsibilities under this Charter.  In this review, the Committee
shall  consider,  among  other  things, (a) the appropriateness of the scope and
content  of  this  Charter,  (b)  the  appropriateness  of matters presented for
information  and  approval,  (c)  the  sufficiency  of time for consideration of
agenda  items,  (d)  frequency  and  length  of  meetings and (e) the quality of
presentations.  The  Committee  may  recommend to the Board such changes to this
Charter  as  the  Committee  deems  appropriate.

VI.  INVESTIGATIONS  AND  STUDIES

     The  Committee shall have the authority and sufficient funding, if and when
required,  to  retain  special  outside  legal,  accounting or other consultants
(without  seeking  Board  approval)  to advise the Committee.  The Committee may
conduct  or  authorize  investigations  into  or  studies  of matters within the
Committee's  scope  of  responsibilities as described herein, and may retain, at
the  expense  of  the  Company,  independent  outside  counsel  or other outside
consultants  or  experts  necessary  to  assist  the  Committee  in  any  such
investigations or studies.  The Committee shall have sole authority to negotiate
and  approve  the  fees and retention terms of such independent counsel or other
consultants.

VII. MISCELLANEOUS

     Nothing  contained  in  this  Charter  is  intended  to  expand  applicable
standards  of  liability  under  statutory  or  regulatory  requirements for the
directors  of  the  Company  or  members  of  the  Committee.  The  purposes and
responsibilities  outlined  in  this  Charter  are  meant to serve as guidelines
rather  than  as  inflexible rules and the Committee is encouraged to adopt such
additional or differing procedures and standards as it deems necessary from time
to  time  to  fulfill  its  responsibilities.


Adopted  by  the  Board  of  Directors  this  21st  day  of  April,  2003.


                                        6

                                   Appendix B


                  AUDIT COMMITTEE OF THE BOARD OF DIRECTORS OF
                              99 CENTS ONLY STORES

                               PRE-APPROVAL POLICY


I.   STATEMENT OF PRINCIPLES

     The  Audit  Committee  of  the Board of Directors (the "Board") of 99 Cents
Only  Stores  (the  "Corporation")  is  required  to  pre-approve  the audit and
non-audit  services performed by the independent auditor in order to assure that
the  provision  of  such  services  does  not impair the auditor's independence.
Unless  a type of service to be provided by the independent auditor has received
pre-approval  pursuant  to this policy, it will require specific pre-approval by
the  Audit  Committee.  Any proposed services exceeding pre-approved cost levels
will  require  specific  pre-approval  by  the  Audit  Committee.

     The  term  of  any pre-approval is 12 months from the date of pre-approval,
unless  the  Audit  Committee specifically provides for a different period.  The
Audit Committee will periodically review previously pre-approved services, based
on  subsequent  determinations.

II.  DELEGATION

     To  ensure  prompt  handling  of  unexpected  matters,  the Audit Committee
delegates  to  the Chair of the Audit Committee the authority to amend or modify
the  list  of  pre-approved  non-audit services and fees.  The Chair will report
action  taken  to  the Audit Committee at its next scheduled meeting.  The Audit
Committee may also delegate pre-approval authority to one or more of its members
who  shall  report any pre-approval decisions to the Audit Committee at its next
scheduled  meeting.  The  Audit Committee does not delegate its responsibilities
to pre-approve services performed by the independent auditor to management or to
the  Board  generally.

III. AUDIT SERVICES

     The  annual audit services engagement terms and fees will be subject to the
specific  pre-approval  of  the  Audit  Committee.  The independent auditor will
provide the Audit Committee with an engagement letter and fee proposal outlining
the  scope  and  cost  of the audit services proposed to be performed during the
fiscal year.  Once agreed to by the Audit Committee, the final engagement letter
and  fee  proposal  will  be  formally  accepted.  The Audit Committee will then
approve,  if necessary, any changes in terms, conditions and fees resulting from
changes  in  audit  scope,  Corporation  structure  or  other  matters.

     In  addition  to the annual audit services engagement approved by the Audit
Committee,  the  Audit Committee may grant pre-approval for other audit services
that  only  the independent auditor reasonably can provide.  The Audit Committee
has  pre-approved  (i)  statutory audits or financial audits for subsidiaries or
affiliates  of  the  Corporation, (ii) services associated with SEC registration
statements,  periodic  reports  and  other documents filed with the SEC or other
documents issued in connection with securities offerings (e.g., comfort letters,
consents,  etc.), and assistance in responding to SEC comment letters, and (iii)
consultations by the Corporation's management as to the accounting or disclosure
treatment  of  transactions  or  events and/or the actual or potential impact of
final  or proposed rules, standards or interpretations by the SEC, FASB or other
regulatory  or  standard  setting  body  (other  than  services  that  are
"audit-related"  services  under  SEC  rules  which  have  been  separately
pre-approved).  Other  audit  services  that  reasonably  could  be performed by
someone  other  than  the independent auditor must be separately pre-approved by
the  Audit  Committee.


                                        1

IV.  AUDIT-RELATED SERVICES

     Audit-related  services  are  assurance  and  related  services  that  are
reasonably  related  to  the  performance  of  the  audit  or  review  of  the
Corporation's  financial  statements and that are traditionally performed by the
independent  auditor.  The  Audit  Committee  believes  that  the  provision  of
audit-related  services does not impair the independence of the auditor, and has
pre-approved  audit-related services related to (i) internal control reviews and
assistance  with  internal control reporting requirements, (ii) consultations by
the  Corporation's  management  as  to the accounting or disclosure treatment of
transactions  or  events  and/or  the  actual  or  potential  impact of final or
proposed  rules,  standards  or  interpretations  by  the  SEC,  FASB  or  other
regulatory  or  standard  setting  body  (other  than  services that are "audit"
services  under SEC rules which have been separately pre-approved), (iii) attest
services not required by statute or regulation, and (iv) agreed-upon or expanded
audit  procedures  relating  to  accounting  and/or  billing records required to
respond to or comply with financial, accounting or regulatory reporting matters.
All  other  audit-related  services must be separately pre-approved by the Audit
Committee.

V.   TAX  SERVICES

     It  is  the  preference of the Audit Committee for tax services such as tax
compliance,  tax  planning and tax advice to be performed by an accountant other
than the independent auditor.  However, if the Audit Committee believes that the
independent  auditor  can  provide  tax  services  to  the  Corporation  without
impairing  the auditor's independence, and the Audit Committee desires to retain
the  independent  auditor  for tax services, those services must be specifically
pre-approved  by  the  Audit  Committee.  In  no  event will the Audit Committee
permit the retention of the independent auditor in connection with a transaction
initially  recommended  by  the independent auditor, the purpose of which may be
tax  avoidance  and  the  tax  treatment  of  which  may not be supported in the
Internal  Revenue  Code  and  related  regulations.

VI   ALL  OTHER  SERVICES

     The  Audit  Committee may grant pre-approval to those permissible non-audit
services  classified  as  "all  other" services that it believes are routine and
recurring  services,  and  would  not  impair  the  independence of the auditor.

     A  list  of  the  SEC's  prohibited  non-audit services is attached to this
policy  as Exhibit 1.  The SEC's rules and relevant guidance should be consulted
to  determine the precise definitions of these services and the applicability of
exceptions  to  certain  of  the  prohibitions.

VII. PRE-APPROVAL FEE LEVELS

     Pre-approval  fee levels for all services to be provided by the independent
auditor  will  be established periodically by the Audit Committee.  Any proposed
services  exceeding these levels will require specific pre-approval by the Audit
Committee.  The  initial  pre-approval  fee  level  shall  be  $30,000.

VIII. SUPPORTING  DOCUMENTATION

      With respect  to  each  proposed  pre-approved  service,  the  independent
auditor  will  be required to provide detailed back-up documentation, which will
be  provided  to  the  Audit  Committee,  regarding  the specific services to be
provided.

IX.  PROCEDURES

     Except  for  the annual audit services engagement (the procedures for which
are  set  forth  in  Section III above), all requests or applications to provide
services that require separate approval by the Audit Committee will be submitted
to  the  Audit Committee by both the independent auditor and the Chief Executive
Officer,  and  must  include a joint statement as to whether, in their view, the
request  or  application  is  permissible  under  all  legal  requirements  and
consistent  with  the  SEC's  rules  on  auditor  independence.


                                        2

                                    EXHIBIT 1


PROHIBITED NON-AUDIT SERVICES

- -    Bookkeeping or other services related to the accounting records or
     financial statements of the audit client*

- -    Financial information systems design and implementation*

- -    Appraisal or valuation services, fairness opinions or contribution-in-kind
     reports*

- -    Actuarial services*

- -    Internal audit outsourcing services*

- -    Management functions

- -    Human resources

- -    Broker-dealer, investment adviser or investment banking services

- -    Legal services

- -    Expert services unrelated to the audit


*    Provision  of these non-audit services may be permitted if it is reasonable
to  conclude  (without  reference  to  materiality)  that  the  results of these
services  will  not  be  subject  to  audit  procedures  during the audit of the
Corporation's  financial  statements.


                                        3

                                      PROXY
                              99 CENTS ONLY STORES
                            4000 UNION PACIFIC AVENUE
                       CITY OF COMMERCE, CALIFORNIA  90023

THIS  PROXY  IS  SOLICITED  ON BEHALF OF THE BOARD OF DIRECTORS OF 99 CENTS ONLY
STORES

The undersigned, a shareholder of 99 CENTS ONLY STORES, a California corporation
(the  "Company") hereby appoints David Gold and Eric Schiffer, and each of them,
the  proxy  of the undersigned, with full power of substitution, to attend, vote
and  act  for  the  undersigned at Company's Annual Meeting of Shareholders (the
"Annual  Meeting"),  to be held on JUNE 11, 2004, and at any of its postponement
or  adjournments,  to  vote and represent all of the shares of the Company which
the  undersigned  would  be  entitled  to  vote,  as  follows:



                                        (PLEASE SIGN AND DATE ON THE REVERSE SIDE)
- ------------------------------------------------------------------------------------------------------------------------------
    Please mark your
X   Votes as in this
    example using dark                             THE BOARD OF DIRECTORS RECOMMENDS A WITH VOTE ON ITEM 1
    ink only.                                            AND AN AGAINST VOTE ON ITEM 2 AND ITEM 3
                                                                                                  

                                                          2.  SHAREHOLDER PROPOSAL #1                    FOR  AGAINST  ABSTAIN
                                   WITHOUT Authority to
1.  ELECTION OF DIRECTORS,             Vote for the           The Board of Directors recommends a vote   [ ]    [ ]      [ ]
    As provided in the       WITH     nominees listed         AGAINST the adoption of proposal #1.
    Company's Proxy                                           Proxies solicited by the Board of
    Statement:               [ ]           [ ]                Directors will be voted against this
                                                              proposal unless otherwise specified by
                                                              the shareholder in the proxy.
    (Instructions: To withhold authority for a nominee,
    through or otherwise strike line out the name of      3.  SHAREHOLDER PROPOSAL #2                    FOR  AGAINST  ABSTAIN
    the nominee below)
                                                              The Board of Directors recommends a vote   [ ]    [ ]      [ ]
    Eric Schiffer        Marvin Holen                         AGAINST the adoption of proposal #2.
    Lawrence Glascott    Ben Schwartz                         Proxies solicited by the Board of
    David Gold           William Christy                      Directors will be voted against this
    Howard Gold          Eric G. Flamholtz                    proposal unless otherwise specified by
    Jeff Gold                                                 the shareholder in the proxy.


     The  undersigned  hereby  revokes  any  other  proxy  to vote at the Annual
     Meeting,  and  hereby  ratifies  and confirms all that the proxy holder may
     lawfully  do  by  virtue  hereof. As to any business that may properly come
     before  the Annual Meeting and any of its postponement or adjournments, the
     proxy  holder  is authorized to vote in accordance with its best judgement.

     This  Proxy  will  be  voted  in accordance with the instructions set forth
     above.  This Proxy will be treated as a GRANT OF AUTHORITY TO VOTE WITH the
     election  of  the  directors  named  above  and  an AGAINST the shareholder
     proposal  and  as  the  proxy  holder  shall  deem  advisable on such other
     business  as may come before the Annual Meeting, unless otherwise directed.

     The  undersigned  acknowledges  receipt  of  a copy of the Notice of Annual
     Meeting  and  accompanying Proxy Statement dated April 24, 2004 relating to
     the  Annual  Meeting.


     ________________________________________________________  Date:____________
      Signature(s) of Shareholder(s)  (See Intructions Below)

     The  signature(s)  hereon should correspond exactly with the name(s) of the
     shareholder(s)  appearing  on  the  Stock  Certificate. If stock is jointly
     held,  all  joint  owners  should sign. When signing as attorney, executor,
     administrator,  trustee  or  guardian,  please  give full title as such. If
     signer  is  a  corporation,  please sign the full corporation name and give
     title  of  signing  officer.