================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 10-Q

(MARK  ONE)

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT  OF  1934
                  FOR THE QUARTERLY PERIOD ENDED MARCH 31, 2004

                                       OR

[ ]  TRANSITION  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF THE SECURITIES
     EXCHANGE  ACT  OF  1934

                         Commission file number 1-11735


                              99 CENTS ONLY STORES

             (Exact name of registrant as specified in its charter)

            CALIFORNIA                                  95-2411605
   (State or other Jurisdiction             (I.R.S. Employer Identification No.)
 of Incorporation or Organization)

      4000 UNION PACIFIC AVENUE,                         90023
     CITY OF COMMERCE, CALIFORNIA                      (zip code)
(Address of Principal Executive Offices)


       Registrant's telephone number, including area code: (323) 980-8145

                                      NONE
        Former name, address and fiscal year, if change since last report


     Indicate  by  check  mark  whether the registrant (1) has filed all reports
required  to  be  filed by Section 13 or 15(d) of the Securities Exchange Act of
1934  during  the  preceding  12  months  (or  for  such shorter period that the
registrant  was  required to file such reports) and (2) has been subject to such
filing  requirements  for  the  last  90  days.  Yes  X        No
                                                    -----        -----

     Indicate  by  check mark whether the registrant is an accelerated filer (as
defined  in  Rule  12b-2  of  the  Exchange  Act).  Yes  X        No
                                                       -----        -----

     Indicate  the  number of shares outstanding of each of the issuer's classes
of  common  stock  as  of  the  latest  practicable  date.

     Common  Stock,  No  Par  Value,  72,215,780  Shares  as  of  April 28, 2004

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                                        1



PART  I.  FINANCIAL  INFORMATION
ITEM  1.  FINANCIAL  STATEMENTS

                                   99 CENTS ONLY STORES
                                CONSOLIDATED BALANCE SHEETS
                         (Amounts In Thousands, Except Share Data)
                                        (UNAUDITED)

                                          ASSETS



                                                                MARCH 31,    DECEMBER 31,
                                                                  2004           2003
                                                               -----------  --------------
                                                                      
CURRENT ASSETS:
  Cash. . . . . . . . . . . . . . . . . . . . . . . . . . . .  $      393   $         318
  Short-term investments. . . . . . . . . . . . . . . . . . .     135,921         145,670
  Accounts receivable, net of allowance for doubtful accounts
    of $143 as of March 31, 2004 and December 31, 2003. . . .       2,447           2,245
  Income tax receivable . . . . . . . . . . . . . . . . . . .           -             841
  Deferred income taxes . . . . . . . . . . . . . . . . . . .      15,927          15,927
  Inventories . . . . . . . . . . . . . . . . . . . . . . . .     116,189         107,409
  Other . . . . . . . . . . . . . . . . . . . . . . . . . . .       3,520           2,717
                                                               -----------  --------------
    Total current assets. . . . . . . . . . . . . . . . . . .     274,397         275,127

PROPERTY AND EQUIPMENT, at cost:
  Land. . . . . . . . . . . . . . . . . . . . . . . . . . . .      42,645          35,680
  Building and improvements . . . . . . . . . . . . . . . . .      57,867          53,590
  Leasehold improvements. . . . . . . . . . . . . . . . . . .     107,945         100,666
  Fixtures and equipment. . . . . . . . . . . . . . . . . . .      58,051          56,124
  Transportation equipment. . . . . . . . . . . . . . . . . .       3,355           3,217
  Construction in progress. . . . . . . . . . . . . . . . . .      24,387          35,279
                                                               -----------  --------------
    Total properties, fixtures and equipment. . . . . . . . .     294,250         284,556
  Accumulated depreciation and amortization . . . . . . . . .     (89,410)        (81,991)
                                                               -----------  --------------
    Total net property and equipment. . . . . . . . . . . . .     204,840         202,565

OTHER ASSETS:
  Deferred income taxes . . . . . . . . . . . . . . . . . . .       9,717           9,717
  Long-term investments in marketable securities. . . . . . .      63,625          52,789
  Deposits. . . . . . . . . . . . . . . . . . . . . . . . . .         539             534
  Long-term investments in partnerships . . . . . . . . . . .           -           4,366
  Other . . . . . . . . . . . . . . . . . . . . . . . . . . .       8,036           8,140
                                                               -----------  --------------
                                                                   81,917          75,546
                                                               -----------  --------------
                                                               $  561,154   $     553,238
                                                               ===========  ==============

<FN>
The accompanying notes are an integral part of these consolidated financial statements.



                                        2



                                  99 CENTS ONLY STORES
                              CONDOLIDATED BALANCE SHEETS
                       (Amounts In Thousands, Except Share Data)
                                      (UNAUDITED)

                          LIABILITIES AND SHAREHOLDERS' EQUITY



                                                              MARCH 31,   DECEMBER 31,
                                                                 2004         2003
                                                              ----------  -------------
                                                                    
CURRENT LIABILITIES:
  Current portion of capital lease obligation. . . . . . . .  $       40  $          40
  Accounts payable . . . . . . . . . . . . . . . . . . . . .      14,889         27,903
  Accrued expenses:
    Payroll and payroll-related. . . . . . . . . . . . . . .       4,061          3,592
    Sales tax. . . . . . . . . . . . . . . . . . . . . . . .       3,636          4,749
    Other. . . . . . . . . . . . . . . . . . . . . . . . . .      11,855          4,622
  Worker's compensation. . . . . . . . . . . . . . . . . . .      16,329         16,319
  Income taxes payable . . . . . . . . . . . . . . . . . . .       4,255              -
                                                              ----------  -------------
    Total current liabilities. . . . . . . . . . . . . . . .      55,065         57,225
                                                              ----------  -------------

LONG-TERM LIABILITIES:
  Deferred compensation liability. . . . . . . . . . . . . .       2,279          2,114
  Deferred rent. . . . . . . . . . . . . . . . . . . . . . .       2,520          2,460
  Capitalized lease obligation, net of current portion . . .       1,542          1,553
                                                              ----------  -------------
    Total long-term liabilities. . . . . . . . . . . . . . .       6,341          6,127
                                                              ----------  -------------

COMMITMENTS AND CONTINGENCIES: . . . . . . . . . . . . . . .           -              -

SHAREHOLDERS' EQUITY:
  Preferred stock, no par value
    Authorized-1,000,000 shares
   Issued and outstanding-none . . . . . . . . . . . . . . .           -              -
  Common stock, no par value
     Authorized-100,000,000 shares
     Issued and outstanding 72,086,028 at March 31, 2004 and
      72,032,788 at December 31, 2003. . . . . . . . . . . .     211,470        210,893
  Retained earnings. . . . . . . . . . . . . . . . . . . . .     288,278        278,993
                                                              ----------  -------------
                                                                 499,748        489,886
                                                              ----------  -------------
                                                              $  561,154  $     553,238
                                                              ==========  =============

<FN>
The accompanying notes are an integral part of these consolidated financial statements.



                                        3



                              99 CENTS ONLY STORES
                        CONSOLIDATED STATEMENTS OF INCOME
              THREE MONTHS ENDED MARCH 31, 2004 AND MARCH 31, 2003
                  (Amounts In Thousands, Except Per Share Data)
                                  (Unaudited)


                                                              MARCH 31,
                                                          2004        2003
                                                       -----------  ---------
                                                              
NET SALES:
  99 Cents Only Stores. . . . . . . . . . . . . . . .  $  218,812   $184,713
  Bargain Wholesale . . . . . . . . . . . . . . . . .      11,238     11,710
                                                       -----------  ---------
                                                          230,050    196,423
COST OF SALES . . . . . . . . . . . . . . . . . . . .     138,417    117,025
                                                       -----------  ---------
  Gross profit. . . . . . . . . . . . . . . . . . . .      91,633     79,398
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES:
  Operating expenses. . . . . . . . . . . . . . . . .      70,518     51,349
  Depreciation and amortization . . . . . . . . . . .       7,453      5,134
                                                       -----------  ---------
                                                           77,971     56,483
  Operating income. . . . . . . . . . . . . . . . . .      13,662     22,915
                                                       -----------  ---------
OTHER (INCOME) EXPENSE:
  Interest income . . . . . . . . . . . . . . . . . .      (1,627)      (866)
  Interest expense. . . . . . . . . . . . . . . . . .          31         32
  Other . . . . . . . . . . . . . . . . . . . . . . .           -       (360)
                                                       -----------  ---------
                                                           (1,596)    (1,194)
  Income before provision for income taxes. . . . . .      15,258     24,109
PROVISION FOR INCOME TAXES. . . . . . . . . . . . . .       5,973      9,500
                                                       -----------  ---------
NET INCOME. . . . . . . . . . . . . . . . . . . . . .  $    9,285   $ 14,609
                                                       ===========  =========
EARNINGS PER COMMON SHARE:
  Basic . . . . . . . . . . . . . . . . . . . . . . .  $     0 13   $   0 21
  Diluted . . . . . . . . . . . . . . . . . . . . . .  $     0 13   $   0 20
WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING:
  Basic . . . . . . . . . . . . . . . . . . . . . . .      72,064     70,469
  Diluted . . . . . . . . . . . . . . . . . . . . . .      72,717     71,536

<FN>
The accompanying notes are an integral part of these consolidated financial statements.



                                        4



                              99 CENTS ONLY STORES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                   THREE MONTHS ENDED MARCH 31, 2004 AND 2003
                             (Amounts in Thousands)
                                  (Unaudited)


                                                             MARCH 31,

                                                        2004         2003
                                                     -----------  -----------
                                                            
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income. . . . . . . . . . . . . . . . . . . .  $    9,285   $   14,609
 Adjustment to reconcile net income to net cash
    provided by operating activities:
    Depreciation and amortization . . . . . . . . .       7,453        5,134
    Tax benefit from exercise of non-qualified
     employee stock options . . . . . . . . . . . .         193          847
 Changes in assets and liabilities associated with
    operating activities:
    Accounts receivable . . . . . . . . . . . . . .        (202)          83
    Inventories . . . . . . . . . . . . . . . . . .      (8,780)      (3,346)
    Other assets. . . . . . . . . . . . . . . . . .       3,662         (273)
    Accounts payable. . . . . . . . . . . . . . . .     (13,014)      (3,565)
    Accrued expenses. . . . . . . . . . . . . . . .       6,589         (622)
    Worker's compensation . . . . . . . . . . . . .          10          310
    Income taxes. . . . . . . . . . . . . . . . . .       5,096        3,389
    Deferred rent . . . . . . . . . . . . . . . . .          60           60
    Deferred compensation . . . . . . . . . . . . .         165
    Due from shareholders . . . . . . . . . . . . .           -          497
                                                     -----------  -----------
Net cash provided by operating activities . . . . .      10,517       17,123
                                                     -----------  -----------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchases of property and equipment . . . . . . .      (9,728)     (35,385)
  Net sales (purchases) of short-term and long-term
    investments . . . . . . . . . . . . . . . . . .      (1,087)       9,434
  Investment in partnerships. . . . . . . . . . . .           -           36
                                                     -----------  -----------
Net cash used in investing activities . . . . . . .     (10,815)     (25,915)
                                                     -----------  -----------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Payments of capital lease obligation. . . . . . .         (11)         (11)
  Proceeds from exercise of stock options . . . . .         384        1,107
                                                     -----------  -----------
Net cash provided by financing activities . . . . .         373        1,096
                                                     -----------  -----------
NET (DECREASE) INCREASE IN CASH . . . . . . . . . .          75       (7,696)
CASH, beginning of period . . . . . . . . . . . . .         318        7,985
                                                     -----------  -----------
CASH, end of period . . . . . . . . . . . . . . . .  $      393   $      289
                                                     ===========  ===========

SUPPLEMENTAL CASH FLOW INFORMATION:
  Cash paid for interest. . . . . . . . . . . . . .  $       33   $       32
                                                     -----------  -----------

<FN>
The accompanying notes are an integral part of these consolidated financial statements.



                                        5

                              99 CENTS ONLY STORES
                 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)



1.  BASIS  OF  PRESENTATION

     The  accompanying  unaudited  consolidated  financial  statements have been
prepared  in  conformity  with  accounting  principles generally accepted in the
United  States of America. However, certain information and footnote disclosures
normally included in financial statements prepared in conformity with accounting
principles  generally accepted in the United States of America have been omitted
or  condensed  pursuant  to  the  rules  and  regulations  of the Securities and
Exchange  Commission  (SEC). These statements should be read in conjunction with
the  Company's  December 31, 2003 audited financial statements and notes thereto
included  in  the  Company's  Form  10-K filed March 15, 2004. In the opinion of
management,  these  interim  consolidated  financial  statements  reflect  all
adjustments  (consisting  of  normal recurring adjustments) necessary for a fair
statement  of  the consolidated financial position and results of operations for
each of the periods presented. The results of operations and cash flows for such
periods  are  not  necessarily indicative of results to be expected for the full
year.

CONCENTRATION  OF  OPERATIONS

     All  but 47 of our 198, 99 Cents Only Stores are located in California. The
Company  operates  10  stores  in Las Vegas, Nevada, 16 stores in Arizona and 21
stores  in  Texas.  The Company expects that it will continue to open additional
stores  in California as well as in Nevada, Arizona and Texas. Consequently, the
Company's  results  of  operations  and  financial  condition  are substantially
dependent  upon  general  economic  trends  and various environmental factors in
these  regions.


2.  EARNINGS  PER  COMMON  SHARE

     "Basic"  earnings  per  share  is  computed  by  dividing net income by the
weighted  average  number of shares outstanding for the year. "Diluted" earnings
per  share  is  computed  by  dividing  net  income by the total of the weighted
average  number  of  shares  outstanding plus the dilutive effect of outstanding
stock  options  (applying  the  treasury  stock  method).

     A reconciliation of the basic weighted average number of shares outstanding
and  the  diluted  weighted  average  number of shares outstanding for the three
month  period  ended  March  31,  2004  and  2003  follows:




                                                      3 MONTHS ENDED
                                                 ------------------------
                                                         MARCH 31,
                                                 ------------------------
                                                    2004         2003
                                                 -----------  -----------
                                                        
Weighted average number of common shares
  outstanding-Basic. . . . . . . . . . . . . . .      72,064       70,469
Dilutive effect of outstanding stock options . .         653        1,067
                                                    --------       ------
Weighted average number of common shares
  outstanding-Diluted. . . . . . . . . . . . . .      72,717       71,536
                                                    ========       ======



     The  Company  has  elected  to  continue  to  measure  compensation  costs
associated  with its stock option plan under APB Opinion No. 25, "Accounting for
Stock  Issued  to  Employees"  and  accordingly,  under  Statement  of Financial
Accounting  Standards (SFAS) No. 123, "Accounting for Stock-Based Compensation,"
had  the Company applied the fair value based method of accounting, which is not
required,  to all grants of stock options, under SFAS No. 123, the Company would
have  recorded  additional  compensation  expense  and  pro forma net income and
earnings  per  share  amounts as follows for the three month periods ended March
31,  2004  and  2003:


                                        6



                                 (Amounts in thousands, except for per
                                               share data)

                                    3 MONTHS ENDED   3 MONTHS ENDED
                                         MARCH 31,        MARCH 31,
                                              2004             2003
                                   ---------------  ---------------
                                              
Net income, as reported . . . . .  $         9,285  $        14,609
Additional compensation expense .            2,160              267
                                   ---------------  ---------------
Pro forma net income. . . . . . .  $         7,125  $        14,342
                                   ===============  ===============
Earnings per share:
Basic-as reported . . . . . . . .  $          0.13  $          0.21
Basic-pro forma . . . . . . . . .  $          0.10  $          0.20
Diluted-as reported . . . . . . .  $          0.13  $          0.20
Diluted-pro forma . . . . . . . .  $          0.10  $          0.20

<FN>
These  pro  forma  amounts  were determined by estimating the fair value of each
option  on  its grant date using the Black-Scholes option-pricing model with the
following  assumptions:




                                  3 MONTHS ENDED   3 MONTHS ENDED
                                       MARCH 31,        MARCH 31,
                                            2004             2003
                                 ---------------  ---------------
                                            
Risk free interest rate . . . . .          4.01%            1.90%
Expected life . . . . . . . . . .     5.1 Years         10 Years
Expected stock price volatility .            49%              46%
Expected dividend yield . . . . .          None             None



3.  INVESTMENTS

     Investments  in debt and equity securities are recorded as required by SFAS
No.  115,  "Accounting for Certain Investments in Debt and Equity Securities" as
trading  securities.  The  Company's  investments  are  comprised  primarily  of
investment  grade  federal and municipal bonds and commercial paper. As of March
31, 2004 and December 31, 2003, the fair value of investments equal the carrying
values  and  were  invested  as  follows  (amounts  in  thousands):




                                   MATURITY                          MATURITY
                                  ----------                        ----------

                       MARCH 31,   WITHIN 1   1 YEAR OR   DEC. 31,   WITHIN 1   1 YEAR OR
                       ----------  ---------  ----------  ---------  ---------  ----------
                          2004       YEAR        MORE       2003       YEAR        MORE
                       ----------  ---------  ----------  ---------  ---------  ----------
                                                              
Municipal Bonds and
Federal Agency
Bonds . . . . . . . .  $  101,100  $  62,428  $   38,672  $  89,010  $  59,271  $   29,739
Corporate Securities.      42,328     17,375      24,953     39,451     16,401      23,050
Commercial Paper. . .      56,118     56,118           -     69,998     69,998           -
                       ----------  ---------  ----------  ---------  ---------  ----------
                       $  199,546  $ 135,921  $   63,625  $ 198,459  $ 145,670  $   52,789
                       ==========  =========  ==========  =========  =========  ==========



4.  NEW  AUTHORITATIVE  PRONOUNCEMENTS

     In  January  2003,  the  FASB issued FIN No. 46, "Consolidation of Variable
Interest  Entities." FIN No. 46 establishes a new and far-reaching consolidation
accounting  model.  Although FIN No. 46 was initially focused on special purpose
entities,  the applicability of FIN No. 46 goes beyond such entities, regardless
of  whether  the  Company  has  voting or ownership control of such entities. In
response  to  a  number  of  comment  letters  and  implementation questions, in
December  2003  the  FASB issued FIN No. 46R, which delays the effective date of
FIN No. 46 for certain entities until March 31, 2004, and provides clarification
regarding  other  implementation  issues. The Company adopted Fin No. 46R in its
quarter ending March 31, 2004. Adoption of Fin No. 46R has not had a significant
impact  on  the  Company's  financial  position  or  results  of  operations.


5.  RELATED-PARTY  TRANSACTIONS

     The  Company  leases  certain  retail  facilities  from  its  principal
shareholders.  Rental  expense  for  these  facilities  was  approximately  $1.9
million,  $2.2  million,  and $2.1 million in 2001, 2002 and 2003, respectively.
Rent expense for the three months ended March 31, 2004 and 2003 was $0.5 million
in  both  periods.  In  addition,  one  of  the Company's outside directors is a
trustee of a trust that owns a property on which a single


                                        7

99  Cents  Only  Store  is  located. Rent expense on this store amounted to $0.3
million  in  each  of  2001,  2002  and  2003.

     Effective  September 30, 2000, the Company sold its discontinued operation,
Universal  International,  Inc. to a company owned 100% by Dave and Sherry Gold,
both  significant shareholders of 99 Cents Only Stores. The sale price consisted
of  $33.9  million  in  cash  and was collected at closing.  These proceeds were
invested  in  the  Company's  investment  accounts.  Mr.  Gold  is  also CEO and
Chairman  of  99  Cents  Only Stores.  In connection with this sale a management
services and lease agreement was entered into between Universal and the Company.
The  service agreement provided for the Company to render certain administrative
services  to  Universal,  including  information technology support, accounting,
buying  and  human resource functions.  The Company charged Universal management
fees  for these services.  The lease agreement involved the property that served
as  Universal's  primary  warehouse  and  distribution  facility.  The lease was
structured  on  a  triple net basis and provided for rental payments of $120,000
per  month.  Resolution  of  Universal post closing business issues required the
extension  of  the  service  agreement  and lease arrangement with 99 Cents Only
Stores  to  December 2003. The service and lease agreements with Universal ended
as  of  December  15,  2003  and  there  are no remaining amounts due to or from
Universal  under  these  agreements.


     The  following  is  a  summary  of the transactions between the Company and
Universal  for  2001,  2002 and 2003 and a reconciliation of amounts due to/from
shareholder  resulting  from  such  transactions  (amounts  in  thousands):




                                                                       BALANCE (TO)
      MANAGEMENT   RENTAL   INVENTORY      INVENTORY      PAYMENTS         FROM
YEAR     FEES      INCOME    SALES TO   PURCHASES FROM    RECEIVED    SHAREHOLDER END
                            UNIVERSAL      UNIVERSAL                     OF PERIOD
                                                     
2001    $   3,695  $ 1,440  $    4,693               -    ($11,483)           ($1,655)
2002    $   1,500  $ 1,440           -           ($460)     $  407     $        1,232
2003    $   1,440  $ 1,380           -               -     ($4,052)                 -
2004            -        -           -               -           -                  -



6.  OPERATING  SEGMENTS

     The  Company  has  two  business  segments, retail operations and wholesale
distribution.  The  retail  segment includes 99 Cents Only Stores retail stores.
The  majority  of the product offerings include recognized brand-name consumable
merchandise,  regularly  available for reorder. Bargain Wholesale sells the same
merchandise at prices generally below normal wholesale levels to local, regional
and  national  distributors  and  exporters.

     The  accounting  policies  of  the segments are described in the summary of
significant  accounting  policies  noted  in the Company's Annual Report on Form
10-K  for  the  year  ended  December  31,  2003.  The Company evaluates segment
performance  based on the net sales and gross profit of each segment. Management
does  not  track  segment  data  or  evaluate  segment performance on additional
financial  information.  As  such,  there are no separately identifiable segment
assets nor is there any separately identifiable statements of income data (below
gross  profit)  to  be  disclosed.

      The  Company  accounts  for  inter-segment  transfer  at  cost through its
inventory  accounts.

     At March 31, 2004, the Company had no customers representing more than 4.0%
of  Bargain  Wholesale's net sales. Substantially all of the Company's net sales
were  to  customers  located  in  the  United  States.


                                        8

     Reportable  segment information for the three month periods ended March 31,
2004  and  2003  follows  (amounts  in  thousands):




THREE MONTHS ENDED
     MARCH 31        RETAIL    WHOLESALE    TOTAL
                    --------  ----------  --------

                                 
2004
- -----
Net sales. . . . .  $218,812  $   11,238  $230,050
Gross margin . . .    89,406       2,227    91,633

2003
- -----
Net sales. . . . .  $184,713  $   11,710  $196,423
Gross margin . . .    77,084       2,314    79,398



7.  CONTINGENCIES


     A  lawsuit  is  pending, filed by the Gillette Company against the Company,
arising  out  of  a  dispute  over  the interpretation of a contract between the
parties.  Gillette,  which  is  suing  for  breach of contract, alleges that the
Company  owes Gillette an additional principal sum of approximately $2.1 million
(apart  from  the approximately $1 million already paid to Gillette), plus fees,
costs  and  interest.  Also  pending is a cross-complaint by the Company against
Gillette,  alleging  breach  of  contract,  fraud  and unfair business acts. The
Company  expects  a  decision  in this matter some time in the second quarter of
2004.  It  also expects that the decision will be appealed by one or both sides.

     In  view  of  the  inherent  difficulty  of predicting the outcome of legal
matters  of  this  nature,  the  Company  cannot  state with confidence what the
eventual outcome of this matter will be. Based on current knowledge, this matter
is  not  presently  expected  to have a material adverse effect on the Company's
financial condition or liquidity, but it could have a material adverse effect on
the  Company's  results  of  operations  for the accounting period or periods in
which  it  might  be  resolved.

     On  May  7,  2003,  the plaintiff, a former Store Manager, filed a putative
class  action  on  behalf  of  himself  and  others similarly situated. The suit
alleges  that  the Company improperly classified Store Managers in the Company's
California  stores  as  exempt  from  overtime requirements as well as meal/rest
period  and  other  wage and hour requirements  imposed by California  law. Each
store  typically  has  one  Store  Manager  and  two  or  three  Assistant Store
Managers.  Pursuant  to  the  California  Labor  Code, the suit seeks to recover
unpaid  overtime  compensation,  penalties  for failure to provide meal and rest
periods,  waiting  time penalties for former employees, interest, attorney fees,
and  costs.  The  suit  also  charges,  pursuant  to  California's  Business and
Professions  Code  section  17200,  that  the Company engaged in unfair business
practices by failing to make such payments, and seeks payment  of all such wages
(in  the form of restitution) for the four-year period preceding  the  filing of
the  case through the present. Plaintiff is now seeking leave to file an amended
complaint  that  would (1) expand the class to include not only  all current and
former  Store  Managers  who worked for the Company from May  7,  1999  but also
all current and former Assistant Managers who worked for the Company  during the
same  period;  and  (2)  add  claims  for  additional penalties on behalf of all
purported  class  members  under  California's  new  Labor Code Private Attorney
General  Act  of 2004. The parties are currently in settlement negotiations, and
the  Company  has  provided  a  reserve  of  $6.0 million for this matter in the
quarter  ending  March  31,  2004.


ITEM  2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
             OF  OPERATIONS

GENERAL

     99 Cents Only Stores (the "Company") is a leading deep-discount retailer of
primarily name-brand, consumable general merchandise. The Company's stores offer
a  wide  assortment  of  regularly  available  consumer goods as well as a broad
variety  of  first-quality, close-out merchandise. During the three month period
ended  March  31,  2004,  the  majority  of the Company's product offerings were
comprised  of  recognizable  name-brand merchandise and were regularly available
for  reorder.


                                        9

     99  Cents  Only Stores increased its net sales, operating income and income
from  continuing  operations  in  each year from 1999 to 2002. In 2003, 99 Cents
Only  Stores  had net sales of $862.5 million, operating income of $87.4 million
and  net  income  of  $56.5  million. Sales increased 20.8% over 2002. Operating
income  and net income decreased 3.4% and 4.1% respectively from 2002. From 2000
through  2003,  the  Company  had  a  compound  annual growth rate in net sales,
operating income and net income of 24.0%, 13.4% and 14.3%, respectively. For the
three  months ended March 31, 2004, 99 Cents Only Stores had net sales of $230.1
million,  operating  income  of  $13.7  million  and net income of $9.3 million.
Operating income and net income decreased 40.4% and 36.4%, respectively, for the
first  quarter  of  2004  compared  to  the  first  quarter  of  2003.

     During  the  three  year period ending December 31, 2003, average net sales
per  estimated  saleable square foot (computed for 99 Cents Only Stores open for
the  full year) declined from $318 per square foot to $308 per square foot. This
trend  reflects  the  Company's determination to target larger locations for new
store  development.  Existing  stores  average approximately 21,500 gross square
feet.  From January 1, 2001 through December 31, 2003, the Company opened 92 new
stores  (including  one  relocation  in  2001) that average approximately 24,700
gross  square  feet.  The  Company currently targets new store locations between
18,000  and  28,000  gross  square feet. Although it is the Company's experience
that  larger  stores generally have lower average net sales per square foot than
smaller  stores,  larger  stores  generally  achieve higher average annual store
revenues  and operating income. During the three years ending December 31, 2003,
average net sales per store (computed for 99 Cents Only Stores open for the full
year)  increased  from  $4.5  million  to  $4.9  million.

     The  Company's management believes that future growth will primarily result
from  new  store  openings facilitated by growth in our existing territories and
expansion  into  new  territories.  The Company has now expanded into Texas, and
expects to continue to open new stores in Texas as well as in California, Nevada
and  Arizona.  The  Company believes that its concept of consistently offering a
broad  selection  of  name-brand  consumables, at value pricing, in a convenient
store  format  is portable to most other densely populated areas of the country.
The  Company  considers  lease  acquisitions  or  purchase opportunities as they
become  known to the Company and may make acquisitions of a chain, or chains, of
clustered  retail  sites in densely populated regions, primarily for the purpose
of  acquiring  favorable  store locations.  See Risk Factor "We depend mainly on
new store openings outside of our traditional core market of Southern California
for  future  growth."


CRITICAL  ACCOUNTING  POLICIES  AND  ESTIMATES

     The  preparation  of  financial  statements  requires  management  to  make
estimates  and  assumptions  that  affect  reported  earnings. The estimates and
assumptions  are  evaluated  on  an  on-going  basis and are based on historical
experience  and  on  other  factors  that  management  believes  are reasonable.
Estimates and assumptions include, but are not limited to, the areas of customer
receivables,  inventories,  long-lived  asset  impairments,  income  taxes,
self-insurance  reserves,  and  commitments  and  contingencies.

     The  Company  believes  that  the  following represent the areas where more
critical  estimates and assumptions are used in the preparation of the financial
statements:

     LONG-LIVED  ASSET  IMPAIRMENTS:  The  Company  records impairments when the
carrying  amounts  of  long-lived  assets  are determined not to be recoverable.
Impairment  is  assessed and measured by an estimate of undiscounted future cash
flows expected to result from the use of the asset and its eventual disposition.
Changes  in market conditions can impact estimated future cash flows from use of
these  assets  and impairment charges may be required should such changes occur.

     SELF-INSURANCE  RESERVES:  The  Company  is  self-insured  in  relation  to
worker's  compensation  claims in California. The Company provides for losses of
estimated  known  and incurred but not reported claims and actuarial valuations.
Should  a  greater  amount  of  claims occur compared to the estimates, reserves
recorded  may  not  be  sufficient  and  additional  expenses,  which  may  be
significant, could be incurred. The Company does not discount for the time value
of  money  in  its  projected  future  cash  outlays  for  its  existing workers
compensation  claims.


                                       10

UNIVERSAL  INTERNATIONAL  (DISCONTINUED  OPERATIONS)

     In  December 1999, the Company determined it would be in its best interest,
and that of its shareholders, to focus its efforts on increasing the growth rate
of  99  Cents  Only Stores. In conjunction with its revised growth strategy, the
Company  decided  to  sell  its Universal International, Inc. and Odd's-n-End's,
Inc. subsidiaries (together "Universal"). Universal operated a multi-price point
variety  chain, with 65 stores located in the Midwest, Texas and New York, under
the  trade names Only Deals and Odd's-N-End's. Among other factors at that time,
the  Company considered its successful opening of its first 99 Cents Only Stores
outside  of  Southern California, in Las Vegas, Nevada. Given the success of the
Las  Vegas,  Nevada  stores,  the Company believed that the 99 Cents Only Stores
concept  was  portable to areas outside of Southern California. As a result, the
Company  has focused greater management resources to increasing its store growth
rate  and  expanding  aggressively  into  Nevada,  Arizona  and, in 2003, Texas.

     The Company adopted a definitive plan to sell Universal within one year, as
set forth by guidelines for the accounting treatment of discontinued operations.
The  Company  engaged  an  investment-banking  firm  to  evaluate  and  identify
potential  buyers  for  the  Universal  business  and expected to sell Universal
within  the  one-year time frame from when the Company classified Universal as a
discontinued  operation. The investment banking firm's marketing process focused
upon  selling  the  business  as  a going concern. From June 2000 through August
2000,  sales presentations were delivered to both strategic buyers and financial
buyers. This process did not generate the expected interest level from potential
buyers  that  had been anticipated. The highest offer for the Universal business
was  significantly  less  than  the  Company's  expectations. As a result of the
difficulties  encountered  in  trying  to  sell  Universal  and the necessity to
complete  the  process  by  December  31,  2000,  it was decided by the Board of
Directors  to  be  in  the Company's and the shareholders' best interest to sell
Universal  for  the  Company's  carrying  value  as  of the close of business on
September  30,  2000 to Universal Deals, Inc. and Universal Odd's-n-End's, Inc.,
both  of  which  are  owned  100%  by  David  and  Sherry Gold, both significant
shareholders  of  99  Cents Only Stores. Mr. Gold is also Chairman and CEO of 99
Cents  Only  Stores.  The  sale  was  effective  as  of the close of business on
September  30,  2000.  The purchase price for Universal was paid in cash and was
equal  to  the  Company's  carrying  book  value  of  the assets of Universal at
September  30,  2000  or  $33.9  million.  The  net assets at September 30, 2000
included  $29.2  million in inventory, net fixed assets of $7.6 million and $0.6
million  of  other  assets. These assets were offset by $3.5 million of accounts
payable,  accrued and other liabilities. In connection with this transaction, 99
Cents  Only Stores provided certain ongoing administrative services to Universal
in  2000  and 2001 pursuant to a service agreement for a management fee of 6% of
Universal  sales  revenues.  During  fiscal  year  2000, the Company recorded an
additional  net  loss  from  discontinued operations of $1.1 million, net of tax
benefit of $0.7 million, for operating losses incurred through the date of sale,
in  excess  of the amounts originally provided in 1999. In the fourth quarter of
2000,  the  Company  received  $1.3 million in management fees under the service
agreement  with  Universal.  The  Company  also  received  $0.4 million in lease
payments  for  rental  of a distribution facility to Universal. During 2001, the
Company  received $3.7 million in fees under the service agreement, $1.4 million
in lease payments and sold $4.7 million in merchandise at a 10% mark-up. In 2002
the Company received $1.5 million in management fees under the service agreement
from  Universal  and  $1.4  million  in  lease  payments. It also purchased $0.4
million  of  closeout inventory from Universal. During 2003 the Company received
$1.4  million  in management fees under the service agreement from Universal and
$1.4  million in lease payments. The service and lease agreements with Universal
ended  as of December 15, 2003 and there are no remaining amounts due to or from
Universal  under  these  agreements.


RESULTS  OF  OPERATIONS

THREE  MONTHS ENDED MARCH 31, 2004 COMPARED TO THREE MONTHS ENDED MARCH 31, 2003

     NET  SALES:  Net sales increased $33.6 million, or 17.1%, to $230.1 million
in  the  first  quarter  of 2004, from $196.4 million in the first quarter 2003.
Retail  sales  increased $34.1 million to $218.8 million in the 2004 period from
$184.7  million  in the 2003 period. The nine net new stores opened in the first
three  months of 2004 added $6.2 million in sales. The full quarter effect of 38
net new stores opened in 2003 increased sales $27.5 million in the first quarter
of 2004. Comparable store sales increased 0.2% in the quarter. Bargain Wholesale
first  quarter  2004  net  sales  were $11.2 and were $0.5 million less than the
quarter  ended  March  31,  2003. This decline in the wholesale business results
from  generally  weaker  sales  and  economic conditions for the Company's small
regional  retail  customers.

     GROSS PROFIT: Gross profit increased approximately $12.2 million, or 15.4%,
to  $91.6


                                       11

million  in the 2004 period from $79.4 million in the 2003 period. Overall gross
profit  margin  was  39.8%  in  the 2004 period versus 40.4% in the 2003 period.
Gross  margin percentage was impacted by 0.4% due to the increase in the grocery
sales  mix.  Volume  variances  on  health  and  beauty care and on import items
including  house-wares had a 0.4% impact on gross margin. Wholesale gross margin
declined  $0.1  million  on  lower  sales  volume.

     OPERATING  EXPENSES:  SG&A  increased  by $19.2 million, or 37.3%, to $70.5
million  in  the 2004 period from $51.3 million in the 2003 period. Retail store
expenses  increased  $9.7  million  on the addition of 44 more stores over first
quarter  2003.  Distribution  costs  increased  $3.2 million. Distribution costs
include  $1.0  million  for  the  Texas  operation,  a  $1.2 million increase in
delivery  costs  to  the  stores  and  a  $1.0  million increase in labor. Other
administrative  costs  increased  $6.3  million,  which  includes a $6.0 million
litigation  reserve. As a percentage of net sales, total SG&A increased to 30.7%
from  26.2%  in  the  2003  period.

     DEPRECIATION AND AMORTIZATION: Depreciation and amortization increased $2.3
million  on  the  addition  of  44  more  stores over first quarter 2003 and the
addition  of  the  Texas  warehouse  and  the  frozen and refrigerated facility.

     OPERATING  INCOME:  As  a  result  of  the items discussed above, operating
income  was  $13.7  million  in  the  2004  period,  a decrease of $9.2 million.
Operating  margin  was  5.9% in the 2004 period versus 11.6% in the 2003 period.

     OTHER INCOME (EXPENSE): Other income (expense) includes the interest income
on  the  Company's  marketable  securities and interest expense on the Company's
capitalized leases. Interest income was $1.6 million in the 2004 period and $0.9
million  in  the  2003  period.  This difference in interest income results from
valuation  gains  and  interest  rate  variations.  The Company had no bank debt
during  the  three  months  ended March 31, 2004 or 2003. At March 31, 2004, the
Company  held  $135.9  million  in  short-term  investments and $63.6 million in
long-term  investments.  The  Company's short-term and long-term investments are
comprised  primarily  of  investment  grade  federal  and  municipal  bonds  and
commercial  paper.  Also  included  in the 2003 period is $0.4 million of income
under  a  lease agreement with Universal International, Inc., for a distribution
facility.  The  lease  agreement  expired  as  of  December  15,  2003.

     PROVISION FOR INCOME TAXES: The provision for income taxes was $6.0 million
in  the  2004  period compared to $9.5 million in the 2003 period. The effective
rate of the provision for income taxes was approximately 39.2% in 2004 and 39.4%
2003.

     NET  INCOME: As a result of the items discussed above, net income decreased
$5.3  million  to $9.3 million in the 2004 period from $14.6 million in the 2003
period. Net income as a percentage of sales was 4.0% in the 2004 period and 7.4%
in  the  2003  period.

LIQUIDITY  AND  CAPITAL  RESOURCES

     Since  inception,  the  Company  has funded its operations principally from
cash  provided by operations, and has not generally relied upon external sources
of financing. The Company's capital requirements result primarily from purchases
of  inventory,  expenditures  related  to new store openings and working capital
requirements  for  new  and  existing  stores.  The  Company  takes advantage of
close-out  and other special-situation opportunities, which frequently result in
large  volume  purchases,  and  as  a consequence, its cash requirements are not
constant  or  predictable  during the year and can be affected by the timing and
size  of  its  purchases.

     Net  cash  provided by operations during the first quarter of 2004 and 2003
was $10.5 and $17.1 million, respectively, consisting primarily of $16.9 million
and  $20.6  million of net income, respectively, adjusted for non-cash items. In
the  first quarter of 2004, the Company used $6.4 million in working capital and
other  activities and in the first quarter of 2003 the Company used $3.5 million
in  working  capital  and other activities. Net cash used in working capital and
other  activities  primarily reflects the increases in inventories in the amount
of  $8.8 million and $3.3 million and the reduction of accounts payable of $13.0
million  and  $3.6  million  in  the  first quarter 2004 and 2003, respectively.

     Net  cash used in investing activities during the first quarter of 2004 and
2003  was  $10.8  and $25.9 million, respectively. In the first quarter of 2004,
the  Company  used  $9.7  million for the purchase of property and equipment and
purchased $1.1 million of investments. In the first quarter of 2003, the Company
used  $23.1  million  for  the purchase


                                       12

of  a  new  distribution  center  in  Houston,  Texas  and $12.3 million for the
purchase other property and equipment for new 2003 stores offset by $9.4 million
from  the  sale  of  investments  in  marketable  securities.

     Net  cash provided by financing activities during the first quarter of 2004
and  2003  was $0.4 million and $1.1 million, respectively, which represents the
proceeds  from the exercise of non-qualified stock options. The Company does not
maintain  any  credit  facilities  with  any  bank.

     The  Company  opened  10  new  99 Cents Only Stores in the first quarter of
2004.  The  Company  plans to open 38 additional new 99 Cents Only Stores in the
remainder of 2004, with 13 in the second quarter, 15 in the third quarter and 10
in  the  fourth  quarter.  The  average investment per new store opened in 2003,
including  leasehold  improvements, furniture, fixtures and equipment, inventory
and  pre-opening  expenses, was approximately $1.1 million and includes 6 stores
that  were  purchased. The Company does not capitalize pre-opening expenses. The
Company's  cash  needs  for new store openings including acquired properties are
expected  to  total  approximately  $54.0  million  in 2004. The Company's total
planned  capital  expenditures  in  2004 for additions to fixtures and leasehold
improvements  of  existing stores as well as for distribution and transportation
equipment,  information systems, expansion and replacement will be approximately
$26.0  million.  The  Company  believes  that  its  total  capital  expenditure
requirements  (including  new  store openings) will approximate $80.0 million in
2004.  The Company intends to fund its liquidity requirements in 2004 out of net
cash  provided  by  operations,  short-term  investments  and  cash  on  hand.


CONTRACTUAL  OBLIGATIONS

     The following table summarizes our consolidated contractual obligations (in
thousands)  as  of  March  31,  2004.



                                          Less      1-3      3-5      More
                                       -------  -------  -------  --------
                                          than    Years    Years      than
                                       -------  -------  -------  --------
Contractual obligations       Total     1 Year                     5 Years
                             --------  -------                    --------

                                                   
Capital lease obligations    $  1,582  $    40  $   490  $   398  $    654
Operating lease obligations   147,070   20,126   46,174   34,408    46,362
Other long-term liabilities
reflected on the Company's
balance sheet under GAAP        2,279        -        -        -     2,279
                             --------  -------  -------  -------  --------
Total                        $150,931  $20,166  $46,664  $34,806  $ 49,295
                             ========  =======  =======  =======  ========



LEASE  COMMITMENTS


     The  Company  leases  various  facilities under operating leases except for
two,  which  were  classified as capital leases and will expire at various dates
through  2018.  Some  of  the  lease  agreements  contain renewal options and/or
provide  for scheduled increases or increases based on the Consumer Price Index.
Total  minimum  lease  payments  under each of these lease agreements, including
scheduled increases, are charged to operations on a straight-line basis over the
life  of  each  respective lease. Certain leases require the payment of property
taxes,  maintenance  and insurance. Rental expense charged to operations for the
three  month  period  ended  March  31, 2004 and 2003 were $9.4 million and $7.3
million,  respectively.  The  Company  typically  seeks  leases  with an initial
five-year  to ten-year term and with one or more five-year renewal options. Most
leases  have  renewal  options  ranging  from  three  to  ten  years.


RISK  FACTORS

INFLATION MAY AFFECT OUR ABILITY TO SELL MERCHANDISE AT THE 99 CENTS PRICE POINT

     Our  ability  to provide quality merchandise at the 99 cents price point is
subject  to  certain  economic  factors, which are beyond our control, including
inflation.  Inflation  could  have a material adverse effect on our business and
results  of  operations, especially given the constraints on our ability to pass
on  any  incremental  costs  due to price increases or other factors. We believe
that  we  will  be  able  to  respond to ordinary price


                                       13

increases resulting from inflationary pressures by adjusting the number of items
sold  at  the  single price point (e.g., two items for 99 cents instead of three
items  for 99 cents) and by changing our selection of merchandise. Nevertheless,
a sustained trend of significantly increased inflationary pressure could require
us  to  abandon  our single price point of 99 cents per item, which could have a
material  adverse effect on our business and results of operations. See also "We
are  vulnerable  to  uncertain economic factors, changes in the minimum wage and
workers' compensation and healthcare costs" for a discussion of additional risks
attendant  to  inflationary  conditions.

WE DEPEND MAINLY ON NEW STORE OPENINGS OUTSIDE OF OUR TRADITIONAL CORE MARKET OF
SOUTHERN  CALIFORNIA  FOR  FUTURE  GROWTH

     Our sales and operating income growth results depend largely on our ability
to  open  and  operate  new  stores  outside  of  our traditional core market of
Southern  California successfully and to manage a larger business profitably. In
2002  and  2003, we opened 28 and 38 99 Cents Only Stores, respectively. We also
plan  to grow retail square footage at a rate of approximately 25% per year. Our
strategy  depends  on  many  factors, including our ability to identify suitable
markets  and  sites  for our new stores, negotiate leases with acceptable terms,
refurbish  stores,  successfully  compete against local competition, upgrade our
financial  and  management  information  systems  and  controls  and  manage our
operating  expenses.  In  addition,  we must be able to continue to hire, train,
motivate  and  retain  competent  managers  and  store  personnel. Many of these
factors  are  beyond our control. As a result, we cannot assure you that we will
be  able  to  achieve  our  expansion  goals.  Any  failure by us to achieve our
expansion  goals  on  a  timely  basis, obtain acceptance in markets in which we
currently  have  limited or no presence, attract and retain management and other
qualified  personnel,  appropriately  upgrade  our  financial  and  management
information  systems  and  controls or manage operating expenses could adversely
affect  our  future  operating  results  and our ability to execute our business
strategy.

     We  also  cannot  assure you that we will improve our results of operations
when  we  open new stores. A variety of factors, including store location, store
size,  rental  terms,  competition,  the  level  of store sales and the level of
initial  advertising  influence if and when a store becomes profitable. Assuming
that  our planned expansion occurs as anticipated, our store base will include a
relatively  high proportion of stores with relatively short operating histories.
We  cannot  assure  you  that our new stores will achieve the sales per saleable
square foot and store-level operating margins currently achieved at our existing
stores.  If our new stores on average fail to achieve these results, our planned
expansion could produce a decrease in our overall sales per saleable square foot
and  store-level  operating  margins.  Increases in the level of advertising and
pre-opening  expenses  associated  with  the  opening  of  new stores could also
contribute  to  a decrease in our operating margins. Finally, the opening of new
stores  in  existing markets has in the past and may in the future reduce retail
sales of existing stores in those markets, negatively affecting comparable store
sales.

OUR  OPERATIONS  ARE  CONCENTRATED  IN  CALIFORNIA

     Currently,  all  but  47  of  our  198, 99 Cents Only Stores are located in
California.  We operate 10 stores in Las Vegas, Nevada, 16 stores in Arizona and
21  stores in Houston, Texas. We expect that we will continue to open additional
stores  in California, as well as in Nevada, Arizona and Texas. Accordingly, our
results  of operations and financial condition largely depend upon trends in the
California  economy. If retail spending declines due to an economic slow-down or
recession  in  California,  we cannot assure you that our operations will not be
negatively  impacted.

     In addition, California historically has been vulnerable to certain natural
disasters  and  other  risks,  such  as  earthquakes,  fires,  floods  and civil
disturbance.  At  times,  these  events  have disrupted the local economy. These
events  could  also  pose  physical  risks  to  our  properties.

WE  COULD  EXPERIENCE  DISRUPTIONS  IN  RECEIVING  AND  DISTRIBUTION

     Our  success  depends upon whether our receiving and shipment schedules are
organized  and  well  managed.  As  we  continue to grow, we may face unexpected
demands  on  our  warehouse  operations,  as  well  as unexpected demands on our
transportation  network,  which could cause delays in delivery of merchandise to
or  from  our  warehouses to our stores. A fire, earthquake or other disaster at
our  warehouses  could  hurt  our  business,  financial condition and results of
operations,  particularly  because much of our merchandise consists of closeouts
and  other  irreplaceable  products.  Although we maintain standard property and
business  interruption  insurance,  we  do  not have earthquake insurance on our
properties.  Although  we try to limit our risk of exposure to potential product
liability  claims,  we  do


                                       14

not  know  if  the  limitations  in  our agreements are enforceable. We maintain
insurance  covering  damage  from  use of our products. If any product liability
claim  is  successful  and  large  enough,  our  business  could  suffer.

WE  DEPEND  UPON  OUR  RELATIONSHIPS  WITH OUR SUPPLIERS AND THE AVAILABILITY OF
CLOSE-OUT  AND  SPECIAL-SITUATION  MERCHANDISE

     Our  success  depends  in  large part on our ability to locate and purchase
quality  close-out  and special-situation merchandise at attractive prices. This
helps  us  maintain  a  mix  of name-brand and other merchandise at the 99 cents
price  point.  We  cannot  be  certain that such merchandise will continue to be
available  in  the  future  at  a  price that will be consistent with historical
costs.  Further,  we  may  not  be  able  to  find  and  purchase merchandise in
quantities  necessary  to  accommodate  our  growth. Additionally, our suppliers
sometimes  restrict  the  advertising,  promotion  and method of distribution of
their  merchandise. These restrictions in turn may make it more difficult for us
to  quickly  sell  these  items  from  our  inventory.  Although  we believe our
relationships  with  our suppliers are good, we do not have long-term agreements
with  any  supplier.  As  a  result,  we  must  continuously  seek  out  buying
opportunities  from  our existing suppliers and from new sources. We compete for
these  opportunities  with  other  wholesalers  and  retailers,  discount  and
deep-discount chains, mass merchandisers, food markets, drug chains, club stores
and  various privately-held companies and individuals. Although we do not depend
on  any  single  supplier  or group of suppliers and believe we can successfully
compete  in  seeking  out  new  suppliers,  a  disruption in the availability of
merchandise  at  attractive  prices  could  impair  our  business.

WE  PURCHASE  IN  LARGE  VOLUMES  AND  OUR  INVENTORY  IS  HIGHLY  CONCENTRATED

     To obtain inventory at attractive prices, we take advantage of large volume
purchases,  close-outs  and other special situations. As a result, our inventory
levels  are  generally  higher  than  other  discount retailers. We recorded net
inventory  value  of  $116.2  million  and  $107.4 million at March 31, 2004 and
December 31, 2003, respectively. We periodically review the net realizable value
of  our  inventory  and make adjustments to its carrying value when appropriate.
The  current  carrying  value  of our inventory reflects our belief that we will
realize  the  net  values  recorded on our balance sheet. However, we may not be
able  to  do so. If we sell large portions of our inventory at amounts less than
their  carrying  value  or if we write down a significant part of our inventory,
our  cost  of  sales, gross profit, operating income and net income could suffer
greatly  during  the  period  in which such event or events occur. Margins could
also be negatively affected should the grocery category sales continue to expand
in  importance  and  become  a  larger  percentage of total sales in the future.

WE  FACE  STRONG  COMPETITION

     We  compete  in  both  the acquisition of inventory and sale of merchandise
with  other  wholesalers,  discount and deep-discount stores, single price point
merchandisers,  mass  merchandisers,  food markets, drug chains, club stores and
other  retailers.  In the future, new companies may also enter the deep-discount
retail  industry. Additionally, we currently face increasing competition for the
purchase  of  quality close-out and other special-situation merchandise. Some of
our  competitors have substantially greater financial resources and buying power
than  we do. Our capability to compete will depend on many factors including our
ability to successfully purchase and resell merchandise at lower prices than our
competitors.  We  cannot assure you that we will be able to compete successfully
against  our  current  and  future  competitors.

WE ARE VULNERABLE TO UNCERTAIN ECONOMIC FACTORS, CHANGES IN THE MINIMUM WAGE AND
WORKERS'  COMPENSATION  AND  HEALTHCARE  COSTS

     Our  ability  to  provide  quality  merchandise at our 99 cents price point
could  be hindered by certain economic factors beyond our control, including but
not  limited  to:

- -  increases  in  inflation;
- -  increases  in  operating  costs;
- -  increases  in  employee  healthcare  costs;
- -  increases  in  workers'  compensation  benefits;
- -  increases  in  prevailing  wage  levels;
- -  increases  in  legal  costs;
- -  increases  in  government  regulatory  cost  and
- -  decreases  in  consumer  confidence  levels.

     In  January  2001,  California enacted a minimum wage increase of $0.50 per
hour  with


                                       15

an  additional $0.50 increase required in January 2002. In 2001 and 2002, annual
payroll expenses as a percentage of sales increased less than 1.0%. Self-insured
workers'  compensation  reserves  are  subject to actuarial reviews, which could
increase  the overall cost of workers' compensation benefits. Because we provide
consumers  with merchandise at a 99 cents fixed price point, we typically cannot
pass  on  cost  increases  to  our  customers.

WE  FACE  RISKS  ASSOCIATED  WITH  INTERNATIONAL  SALES  AND  PURCHASES

     Although  international  sales  historically have not been important to our
overall  net  sales,  they  have  contributed  to  historical  growth in Bargain
Wholesale's  net  sales.  In  addition,  some  of  the  inventory we purchase is
manufactured  outside  the  United  States. There are many risks associated with
doing business internationally. Our international transactions may be subject to
risks  such  as:

- -  political  instability;
- -  currency  fluctuations;
- -  exchange  rate  controls;
- -  changes  in  import  and  export  regulations;  and
- -  changes  in  tariff  and  freight  rates.

     The  United  States and other countries have also proposed various forms of
protectionist  trade  legislation.  Any  resulting  changes  in  current  tariff
structures or other trade policies could lead to fewer purchases of our products
and  could  adversely  affect  our  international  operations.

WE  COULD  ENCOUNTER  RISKS  RELATED  TO  TRANSACTIONS  WITH  OUR  AFFILIATES

     We currently lease 12 of our 99 Cents Only Stores and a parking lot for one
of  these  stores  from certain members of the Gold family and their affiliates.
Our  annual  rental  expense for these facilities totaled approximately $2.2 and
$2.1  million  in  each of 2002 and 2003. In addition, one of our directors, Ben
Schwartz,  is  a  trustee  of  a trust that owns a property on which a single 99
Cents  Only  Store  is  located.  We  believe  that  our lease terms are just as
favorable  to  us  as  they  would  be for an unrelated party. Under our current
policy,  we enter into real estate transactions with our affiliates only for the
renewal  or  modification of existing leases and on occasions where we determine
that  such  transactions  are  in  our best interests. Moreover, the independent
members  of  our  Board  of  Directors  must unanimously approve all real estate
transactions  between  the  Company and our affiliates. They must also determine
that  such  transactions are equivalent to a negotiated arm's-length transaction
with  a  third party. We cannot guarantee that we will reach agreements with the
Gold  family  on  renewal terms for the properties we currently lease from them.
Also,  even if we agree to such terms, we cannot be certain that our independent
directors  will  approve them. If we fail to renew one of these leases, we could
be  forced to relocate or close the leased store. Any relocations or closures we
experience  will  be  costly  and  could  adversely  affect  our  business.

WE  RELY  HEAVILY  ON  OUR  MANAGEMENT  TEAM

     Our  success  depends  substantially  on  David Gold and Eric Schiffer, our
Chief  Executive  Officer  and  President,  respectively.  We  also  rely on the
continued  service  of  our executive officers and other key management. We have
not entered into employment agreements with any of our executive officers and we
do  not  maintain key person life insurance on them. As we continue to grow, our
success will depend on our ability to identify, attract, hire, train, retain and
motivate  other  highly  skilled  management  personnel.  Competition  for  such
personnel is intense, and we may not be able to successfully attract, assimilate
or  retain  sufficiently  qualified  candidates.

OUR  OPERATING  RESULTS  MAY  FLUCTUATE  AND  MAY BE AFFECTED BY SEASONAL BUYING
PATTERNS

     Historically,  our  highest  net  sales  and operating income have occurred
during  the  fourth  quarter, which includes the Christmas and Halloween selling
seasons.  During  2002  and  2003,  we  generated approximately 29.5% and 28.7%,
respectively,  of  our net sales and approximately 32.7% and 26.6% respectively,
of  our  operating  income  during  the  fourth  quarter.  If for any reason the
Company's  net sales were to fall below norms during the fourth quarter it could
have an adverse impact on our profitability and impair our results of operations
for  the entire year. Adverse weather conditions or other disruptions during the
peak  holiday  season  could also affect our net sales and profitability for the
year.

     In  addition  to  seasonality,  many other factors may cause our results of
operations  to vary significantly from quarter to quarter. Some of these factors
are  beyond  our  control.  These  factors  include:


                                       16

- -  the  number  of  new  stores  and  timing  of  new  store  openings;
- -  the level of advertising and pre-opening expenses associated with new stores;
- -  the  integration  of  new  stores  into  our  operations;
- -  general  economic  health  of  the  deep-discount  retail  industry;
- -  changes  in  the  mix  of  products  sold;
- -  unexpected  increases  in  shipping  costs;
- -  ability  to  successfully  manage  our  inventory  levels;
- -  changes  in  our  personnel;
- -  fluctuations  in  the  amount  of  consumer  spending;
- -  the amount and timing of operating costs and capital expenditures relating to
the  growth  of  our  business.

WE  ARE  SUBJECT  TO  ENVIRONMENTAL  REGULATIONS

     Under  various federal, state and local environmental laws and regulations,
current  or  previous  owners or occupants of property may become liable for the
costs of removing any hazardous substances found on the property. These laws and
regulations  often  impose  liability  without  regard to fault. As of March 31,
2004,  we leased all but 30 of our stores and own three distribution facilities.
However,  in  the  future  we  may  be  required  to incur substantial costs for
preventive  or  remedial  measures  associated  with  the  presence of hazardous
materials.  In  addition, we operate one underground diesel storage tank and one
above-ground propane storage tank at our Southern California warehouse. Although
we  have  not  been notified of, and are not aware of, any current environmental
liability,  claim  or non-compliance, we could incur costs in the future related
to  our  leased  properties and our storage tanks. In the ordinary course of our
business,  we sometimes handle or dispose of commonplace household products that
are  classified  as  hazardous  materials  under  various environmental laws and
regulations.  We  have  adopted  policies regarding the handling and disposal of
these products, and we train our employees on how to handle and dispose of them.
We  cannot  assure  you that our policies and training will successfully help us
avoid  potential  violations  of these environmental laws and regulations in the
future.

ANTI-TAKEOVER  EFFECT;  CONCENTRATION  OF OWNERSHIP BY OUR EXISTING OFFICERS AND
PRINCIPAL  STOCKHOLDERS

     In  addition  to some governing provisions in our Articles of Incorporation
and Bylaws, we are also subject to certain California laws and regulations which
could  delay,  discourage  or prevent others from initiating a potential merger,
takeover  or other change in our control, even if such actions would benefit our
shareholders  and  us.  Moreover  David  Gold,  our Chairman and Chief Executive
Officer,  and  members  of  his immediate family and certain of their affiliates
beneficially  own  as  of  December  31,  2003,  22,736,242  or  31.9% of shares
outstanding.  As  a  result,  they  have  the  ability  to influence all matters
requiring  the vote of our shareholders, including the election of our directors
and  most  of  our  corporate  actions.  They  can also control our policies and
potentially  prevent  a  change  in our control. This could adversely affect the
voting  and  other rights of our other shareholders and could depress the market
price  of  our  common  stock.

OUR  STOCK  PRICE  COULD  FLUCTUATE  WIDELY

     The  market  price  of  our  common stock has risen substantially since our
initial  public  offering  on  May 23, 1996. Trading prices for our common stock
could  fluctuate  significantly  due  to  many  factors,  including:
- -  the  depth  of  the  market  for  our  common  stock;
- -  changes  in  expectations  of  our  future  financial  performance, including
financial  estimates  by  securities  analysts  and  investors;
- -  variations  in  our  operating  results;
- -  conditions  or trends in our industry or industries of any of our significant
clients;
- -  the  conditions  of  the  market  generally;
- -  additions  or  departures  of  key  personnel;  and
- -  future  sales  of  our  common  stock.

ITEM  3.  QUANTITATIVE  AND  QUALITATIVE  DISCLOSURES  ABOUT  MARKET  RISK

     The  Company  is  exposed  to  interest  rate  risk  for its investments in
marketable  securities.  At  March  31,  2004, the Company had $199.5 million in
marketable  securities  maturing  at  various  dates  through November 2009. The
Company's  investments  are  comprised


                                       17

primarily  of investment grade federal and municipal bonds and commercial paper.
The Company generally holds investments until maturity, and therefore should not
bear  any  interest  risk  due  to  early  disposition. We do not enter into any
derivative  or  interest  rate  hedging  transactions.  Any  premium or discount
recognized  upon the purchase of an investment is amortized over the term of the
investment.  At  March  31, 2004, the fair value of investments approximated the
carrying  value.


ITEM  4.  CONTROLS  AND  PROCEDURES

EVALUATION  OF  DISCLOSURE  CONTROLS  AND  PROCEDURES

      An  evaluation  was  performed  under  the  supervision  and  with  the
participation of the Company's management, including David Gold (Chief Executive
Officer)  and  Andrew  Farina (Chief Financial Officer), of the effectiveness of
the  design and operation of the Company's disclosure controls and procedures as
of  March 31, 2004.  Based on that evaluation, Mr. Gold and Mr. Farina concluded
that  the Company's disclosure controls and procedures are effective in ensuring
that  information required to be disclosed by the Company in reports it files or
submits  under  the  Securities  Exchange  Act of 1934, as amended, is recorded,
processed,  summarized  and  reported as specified in the rules and forms of the
Securities  and  Exchange  Commission.

CHANGES  IN  INTERNAL  CONTROLS  AND  FINANCIAL  REPORTING  PROCEDURES

     There  have  been  no  changes  in  our  internal  controls  over financial
reporting that materially affected or are reasonably likely to materially affect
our internal control over financial reporting during the quarter ended March 31,
2004.


SPECIAL  NOTE  REGARDING  FORWARD-LOOKING  INFORMATION

     This  report  on  Form  10-Q  contains  statements  that  constitute
"forward-looking  statements"  within the meaning of Section 21E of the Exchange
Act  and  Section  27A  of  the  Securities Act. The words "expect", "estimate",
"anticipate",  "predict",  "believe"  and  similar  expressions  and  variations
thereof  are  intended  to  identify forward-looking statements. Such statements
appear in a number of places in this filing and include statements regarding the
intent, belief or current expectations of 99 Cents Only Stores and its directors
or  officers  with  respect  to,  among  other  things, (a) trends affecting the
financial condition or results of operations of the Company and (b) the business
and  growth  strategies  of  the  Company.  The  shareholders of the Company are
cautioned  not  to  put  undue reliance on such forward-looking statements. Such
forward-looking  statements are not guarantees of future performance and involve
risks  and  uncertainties,  and  actual results may differ materially from those
projected  in  this  Report,  for  the  reasons,  among  others,  discussed  in
"Management's  Discussion  and  Analysis  of  Financial Condition and Results of
Operations"  (including, without limitation, the section titled "Risk Factors").
The  Company  undertakes  no obligation to publicly revise these forward-looking
statements  to reflect events or circumstances that arise after the date hereof.
Readers should carefully review the risk factors described in this Form 10-Q and
other  documents  the  Company  files  from time to time with the Securities and
Exchange  Commission, including the Company's Annual Report on Form 10-K for the
fiscal  year  ended  December  31,  2003.


                                       18

PART  II    OTHER  INFORMATION

ITEM  1.    LEGAL  PROCEEDINGS


     A  lawsuit  is  pending, filed by the Gillette Company against the Company,
arising  out  of  a  dispute  over  the interpretation of a contract between the
parties.  Gillette,  which  is  suing  for  breach of contract, alleges that the
Company  owes Gillette an additional principal sum of approximately $2.1 million
(apart  from  the approximately $1 million already paid to Gillette), plus fees,
costs  and  interest.  Also  pending is a cross-complaint by the Company against
Gillette,  alleging  breach  of  contract,  fraud  and unfair business acts. The
Company  expects  a  decision  in this matter some time in the second quarter of
2004.  It  also expects that the decision will be appealed by one or both sides.

     In  view  of  the  inherent  difficulty  of predicting the outcome of legal
matters  of  this  nature,  the  Company  cannot  state with confidence what the
eventual  outcome  of  the preceding matter will be. Based on current knowledge,
this  matter  is not presently expected to have a material adverse effect on the
Company's financial condition or liquidity, but it could have a material adverse
effect  on  the  Company's  results  of  operations for the accounting period or
periods  in  which  it  might  be  resolved.

     On  May  7,  2003,  the plaintiff, a former Store Manager, filed a putative
class  action  on  behalf  of  himself  and  others similarly situated. The suit
alleges  that  the Company improperly classified Store Managers in the Company's
California  stores  as  exempt  from  overtime requirements as well as meal/rest
period  and  other  wage  and hour requirements imposed by California  law. Each
store  typically  has  one  Store  Manager  and  two  or  three  Assistant Store
Managers.  Pursuant  to  the  California  Labor  Code, the suit seeks to recover
unpaid  overtime  compensation,  penalties  for failure to provide meal and rest
periods,  waiting  time penalties for former employees, interest, attorney fees,
and  costs.  The  suit  also  charges,  pursuant  to  California's  Business and
Professions  Code  section  17200,  that  the Company engaged in unfair business
practices by failing to make such payments, and seeks payment  of all such wages
(in  the form of restitution) for the four-year period preceding  the  filing of
the  case through the present. Plaintiff is now seeking leave to file an amended
complaint  that  would (1) expand the class to include not only  all current and
former  Store  Managers  who worked for the Company from May  7,  1999  but also
all current and former Assistant Managers who worked for the Company  during the
same  period;  and  (2)  add  claims  for  additional penalties on behalf of all
purported  class  members  under  California's  new  Labor Code Private Attorney
General  Act  of  2004. The parties are currently in settlement negotiations and
the  Company  has  provided  a  reserve  of  $6.0 million for this matter in the
quarter  ending  March  31,  2004.

ITEM 2.    CHANGES IN SECURITIES, USE OF PROCEEDS AND ISSUER PURCHASES OF EQUITY
SECURITIES

               None

ITEM  3.    DEFAULTS  UPON  SENIOR  SECURITIES
               None

ITEM  4.    SUBMISSION  OF  MATTERS  TO  A  VOTE  OF  SECURITIES  HOLDERS
               None

ITEM  5.    OTHER  INFORMATION
               None

ITEM  6.    EXHIBITS  AND  REPORTS  ON  FORM  8-K

               a.   Exhibits  31.1  Certification  of  Chief  Executive  Officer
               pursuant  to  Section 302 of the Sarbanes-Oxley Act of 2002.

                    31.2  Certification  of  Chief Financial Officer pursuant to
               Section  302  of  the  Sarbanes-Oxley  Act  of  2002.

                    32.1  Certification  of  Chief Executive Officer pursuant to
               Section  906  of  the  Sarbanes-Oxley  Act  of  2002.

                    32.2  Certification  of  Chief Financial Officer pursuant to
               Section  906  of  the  Sarbanes-Oxley  Act  of  2002.


                                       19

               b.   Reports  on  Form  8-K

                    Report  on Form 8-K filed January 9, 2004; Item 12 reported.

                    Report on Form 8-K filed February 4, 2004; Item 12 reported.

                    Report  on  Form 8-K filed March 12, 2004; Item 12 reported.

                    Amendment  to  Report on Form 8-K filed March 12, 2004; Item
                    12  reported,  amending  Form  8-K  filed  March  12,  2004.

                    Report  on  Form 8-K filed March 18, 2004; Item 12 reported.


                                       20

                                    SIGNATURE


Pursuant  to  the  requirements  of  the  Securities  Exchange  Act of 1934, the
registrant  has  duly  caused  this  report  to  be  signed on its behalf by the
undersigned  thereto  duly  authorized.


                                                       99 CENTS ONLY STORES
Date: April 29, 2004                                   /s/ Andrew A. Farina
                                                       --------------------


                                                       Andrew A. Farina
                                                       Chief Financial Officer
                                                       (Duly Authorized Officer)


                                       21