Exhibit 99.1


99  CENTS  ONLY  STORES(R)  REPORTS  SECOND  QUARTER 2004 RETAIL SALES OF $226.9
MILLION,  UP  16.3%  FROM  THE  SECOND QUARTER OF 2003. SAME-STORE-SALES FOR THE
SECOND  QUARTER  2004  WERE  DOWN  2.5%.


      CITY  OF  COMMERCE, CA - July 8, 2004 - 99 Cents Only Stores(R) (NYSE:NDN)
reports  total  sales  of  $237.3  million for the second quarter ended June 30,
2004.  This represents an increase of 14.6% over sales of $207.0 million for the
second  quarter  of  2003.

       Second quarter retail sales for 99 Cents Only Stores were $226.9 million,
up  16.3%  from sales of $195.1 million for 2003. Sales increases in the grocery
categories  accounted  for  approximately 55% of the retail sales dollar growth.

     Same-store-sales  for  99  Cents  Only Stores were down 2.5% for the second
quarter of 2004 versus a record increase of 9.8% for the second quarter of 2003.
Comparable store sales transactions accounted for the majority of the decline in
the  second quarter 2004 comp sales.  A twelve day shorter Easter selling season
in  the  second quarter of 2004 versus 2003 contributed to comp sales being more
negatively  impacted  during  the  first  half of the quarter. In contrast, comp
store  sales  were  slightly  positive  in  June  2004.

     Total  sales for the six months ended June 30, 2004 were $467.3 million, up
15.8%  over  last year. Total retail sales for the first six months of 2004 were
$445.7  million,  up 17.4% over 2003. Comp store sales for the six months ending
June  30,  2004  were  down  1.2%,  versus  an  increase  of  7.4%  in  2003.

     Eric  Schiffer,  President  of  the  Company said, "Our second quarter comp
sales were negatively impacted by, among other factors, the over-capacity of our
main  California  distribution  center.  This  resulted  in  increased  store
out-of-stock  positions  and  late  deliveries to the stores, which consequently
affected  sales  transactions.

     Despite the shorter Easter selling period and the distribution difficulties
mentioned  previously,  along with exceptionally high gasoline prices, increases
in  dairy  prices and very aggressive post-strike sales promotions from Southern
California grocers, the Company was able to produce slightly positive comp sales
in  June.

     We  have  recently  leased  approximately 200,000 square feet of additional
warehouse  space to address the over-capacity situation in our main distribution
center.  We have taken full possession and commenced moving in to this facility.
We  have  also  engaged  an  outside  consulting firm to work with management to
review  and  document  our  supply  chain  cycle, and to identify and prioritize
opportunities  to  help  implement  improvements.

     We  introduced  a  new  more flexible pricing strategy in Texas on June 15,
2004.  In  addition  to  allowing  us  to  better promote sales specials that we
believe over time will drive more traffic to our stores, we also believe that it
will  allow  us to competitively and consistently offer additional key commodity
items  in  Texas,  such  as  milk.

     We  expanded  our produce offerings this year and expect over the long term
that this will result in higher traffic and more transactions. We expect, in our
newer markets, that word of mouth from satisfied customers will be a significant
force  in  building  store  traffic,  as  it  has  been  in  our  other markets.

     We  are  happy  to  report our CEO Dave Gold is doing well and working from
home  while  he  recuperates  from  his  heart by-pass surgery last month. He is
expected  to  return  to  the  office  this  month.

     We  look  forward  to  discussing  our sales and operations results in more
detail  on  our  second quarter 2004 earnings conference call scheduled for July
20, 2004 at 8:00 a.m. Pacific Time, following release of our second quarter 2004
earnings."

     To  participate  in  the Company's earnings call, please phone the operator
before  the  call  is  scheduled  to  begin.  The  call-in  number  will  be
1.206.315.1857.  A digital playback of the conference call will be available for
seven  days after the conference call. The call-in number for the replay will be
1.913.383.5767  and  the PIN is 4071. A copy of the company's release announcing
its  earnings  and  any  other  financial  and statistical information about the
period  to  be presented in the conference call will be available at the section
of  the  Company's  website  entitled  "Investor  Relations"  at www.99only.com.

     During  the  second  quarter of 2004, 99 Cents Only Stores(R) opened eleven
stores  including  two  in  California,  four  in Dallas Fort Worth and three in
Houston,  Texas  and  two  in  Arizona.  One smaller store was closed during the
second  quarter  in  Southern



California,  with much of the business moving to a nearby larger location in the
same  town.  Twenty-one  stores  opened  in  the  first  six  months  of  2004.

       Gross  retail  square  footage at the end of the quarter was 4.56 million
and  ending  sellable  square  footage  was  3.58  million.

     Bargain  Wholesale sales for the second quarter were $10.3 million compared
to  $12.0  million  in  2003.  Bargain  Wholesale sales represent 4.4% of second
quarter  total  sales.

     99  Cents  Only Stores(R), the nation's oldest existing one-price retailer,
operates  209  retail  stores,  in  California,  Texas, Arizona and Nevada and a
wholesale division called Bargain Wholesale. The Company's 210th store will open
today  in  Houston, Texas at 14310 Westheimer Boulevard. 99 Cents Only Stores(R)
emphasizes name-brand consumables, priced at an excellent value, in attractively
merchandised  stores.

     This  press  release  contains forward-looking statements, as referenced in
the  Private  Securities  Litigation  Reform  Act  of  1995  (the  "Act").
Forward-looking  statements  are  inherently  unreliable  and actual results may
differ. Factors which could cause actual results to differ materially from these
forward-looking  statements  include,  changes  in the competitive market place,
general  economic  conditions, factors affecting the retail industry in general,
the  timing  of  new  store  openings,  the  ability  of  the company to acquire
inventory  at  favorable  costs  and  other  factors  discussed in the company's
filings  with  the Securities and Exchange Commission. The Company undertakes no
obligation  to publicly update or revise any forward-looking statements, whether
as  a  result  of  new  information,  future  events  or  otherwise.


Note to Editors: 99 Cents Only Stores(R) news releases and information available
on the World Wide Web at htpp://www.99only.com

CONTACT: 99 Cents Only Stores(R), City of Commerce, California, Andy Farina,
CFO, 323/881-9933

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