EXHIBIT  99.1


     99  CENTS ONLY STORES(R) REPORTS EARNINGS PER SHARE OF $0.04 FOR THE SECOND
QUARTER  ENDED  JUNE  30,  2004.

     CITY  OF COMMERCE, CA -- July 20, 2004 - 99 Cents Only Stores(R) (NYSE:NDN)
reports  net income of $2.6 million for the quarter ended June 30, 2004 compared
to  $14.8  million for the second quarter of 2003. Earnings per share were $0.04
for  the second quarter of 2004, compared to earnings per share of $0.21 for the
second  quarter  of  2003.
     Second  quarter  retail sales for 99 Cents Only Stores were $226.9 million,
up  16.3%  from sales of $195.1 million for 2003. Sales increases in the grocery
related  categories  accounted  for approximately 55% of the retail sales dollar
growth. Second quarter 2004 total sales were $237.3 million up 14.6% over second
quarter  2003.
     Same-store-sales  for  the second quarter of 2004 were down 2.5%, impacting
retail  sales  by  2.0%.  Same-store-sales for the second quarter of 2003 were a
record  9.8%.  A  shorter  Easter  selling  season in the second quarter of 2004
versus  2003  contributed  to  same-store-sales  being  more negatively impacted
during  the  first  half  of  the  quarter.  In  contrast, same-store-sales were
slightly  positive  in  June  2004.
     Gross  margin for the second quarter of 2004 was 36.2% versus 40.0% for the
second  quarter  of  2003.  Retail gross margin for the quarter was 36.9% versus
41.2%  in  2003.  The  Company  made an additional inventory shrinkage provision
during the quarter, accounting for approximately 350 basis points. The remaining
gross  margin  reduction  was  primarily  from the overall growth of the grocery
related  categories  in  the  sales  mix.
     Operating  expenses  were  34.3%  of sales in the quarter versus 28.9% last
year.  The major contributing factor to this increase, 170 basis points, is from
an  additional  California  workers'compensation  accrual.  The Company believes
recent  pro-employer  reforms  to  California's  workers'  compensation  codes
unfortunately  prompted  employees  with  2003  medical  and indemnity claims to
litigate,  which  resulted  in  the  escalation  of  costs  of  their  claims.
     Other  cost  increases  include 60 basis points from depreciation; 85 basis
points  labor  and  benefit  costs,  75 basis points for additional professional
services and legal costs; 30 basis points for transportation to stores, 90 basis
points  from  rent  and  20  basis  points  for  advertising  in  new  markets.
     Total  sales for the six months ended June 30, 2004 were $467.3 million, up
15.8%  over  last year. Total retail sales for the first six months of 2004 were
$445.7  million, up 17.4% over 2003. Same-store- sales for the six months ending
June  30,  2004  were  down  1.2%,  versus  an  increase  of  7.4%  for  2003.
     Retail  gross  margin  was 38.9% for the first six months, versus 41.5% for
2003.  Total  gross  margin  for the first six months was 38.0% versus 40.2% for
2003.  The difference is primarily due to sales growth in the grocery categories
and  the  additional  shrinkage  provision  mentioned  above.
     Operating  expenses  for  the  first six months of 2004 were 34.1% of sales
versus  28.8%  for  2003  and  were  impacted  by the items discussed above that
affected  the  current quarter. Earnings per share for the six months ended June
30,  2004  were  $0.16  compared  to  $0.41  in  2003.
     Bargain  Wholesale sales for the second quarter were $10.3 million compared
to  $12.0  million  for  2003.  Bargain Wholesale sales represent 4.4% of second
quarter  total  sales.  Wholesale  sales  for  the first six months of 2004 were
$21.6  million  versus  $23.7  million  for  2003.


                                      -1-

     Eric Schiffer, President of the Company said, "We are pleased to report our
Chairman  and  CEO Dave Gold is doing well and working from home and has been to
the office briefly to attend meetings. He is expected to return to the office on
a  regular  basis  this  month.
     We  have begun addressing the operational issues discussed above as well as
implementing further steps to help ensure that the proper management and systems
infrastructure  are  in  place  to  help re-establish desirable earnings growth.
     We  have  engaged  a  consulting firm to work with management to review and
document  selected  inventory  management  processes  and  controls and identify
potential  weaknesses to assist with reduction of inventory shrinkage, including
those  associated with perishable products. This work is progressing through its
initial  stages  and  has  been  underway  since  late  June.
     We have recently leased and moved into approximately 200,000 square feet of
additional  warehouse  space,  which  has relieved the over-capacity of our main
California distribution center. We believe the additional warehouse space should
help  to more effectively manage in-store out-of-stocks by the fourth quarter in
our  non-Texas  stores.  Also,  we  believe  the  planned  implementation in our
California distribution center of the High Jump warehouse management system, key
modules  of  which  are scheduled for use by late 2004, should help reduce store
out-of-stocks  and  improve  the  timeliness  of  store  deliveries.
     We  believe  the gross margin decline resulting from the increased emphasis
on grocery related categories can be partially offset over time by opportunities
in  other  product  categories  and  improvements  in  our  execution.  We  have
restructured  our  import  program  for the upcoming holiday season and recently
revitalized  our  health  and  beauty  care category with a broader selection of
products  and  name  brands.
     We  introduced  a  more flexible pricing strategy in Texas on June 15, 2004
(nothing  of  course  is  over  99  cents). In addition to allowing us to better
promote  special prices that we believe over time will drive more traffic to our
stores,  we also believe that it will allow us to competitively and consistently
offer  additional  key commodity items, such as milk, in Texas. Very preliminary
initial  results  indicate  increased  sales  of  the  promoted  items.
     Going  forward  the new Texas pricing program will allow the Company to add
new products at favorable prices. In addition, we have just begun operation of a
portion  of  our  refrigeration capacity in our Texas distribution center, which
will soon help to better handle the storage and distribution of frozen, deli and
produce  items  in  Texas.  Presently,  frozen  and deli product is shipped from
California  directly to our Texas stores and shortly will be distributed locally
from  our  Texas  distribution  center.
     We  expect,  in  our  newer  markets,  that  word  of  mouth from satisfied
customers  will be a significant force in building store traffic, as it has been
in  our  other markets. Several exciting merchandising initiatives have recently
been  implemented  companywide  including  new  sugar free and entertainment and
electronics  sections,  as well as gift cards and expanded produce offerings. We
expect  over  the  long  term that our expanded produce offerings will result in
higher  traffic  and  more  transactions.
     The  Company  plans  to open a total of 9 to 10 stores in the third quarter
and  currently  has  12  to  15  stores scheduled for the fourth quarter. Of the
stores  scheduled for the third quarter, 4 will be in Dallas, 1 in Houston, 1 in
Las  Vegas  and  3  to  4  in Southern California. Planned fourth quarter stores
include 3 to 4 in Texas, bringing the end of the year Texas store count to 36 to
37  and  total  company  store  count  to  230  to  233.
     The  Company  is reviewing its fourth quarter 2004 and its year 2005 growth
rate  to  determine  what  is  in  the  best  interest  of  the  business.
     99  Cents  Only  Stores  maintains a solid balance sheet with a strong cash
position.  As of today, the Company has purchased 2,574,800 shares of its common
stock  at  an  average price of $14.72 per share under its stock buyback program
announced  May  14,  2004.


                                      -2-

     We  look  forward  to  discussing  our sales and operations results in more
detail  on  our second quarter 2004 earnings conference call scheduled for today
at  8:00  a.m.  Pacific  Time.

     To  participate  in  the Company's earnings call, please phone the operator
before  the  call  is  scheduled  to  begin.  The  call-in  number  will  be
1.206.315.1857.  A digital playback of the conference call will be available for
seven  days after the conference call. The call-in number for the replay will be
1.913.383.5767  and  the  PIN  is  4071.

     99  Cents  Only Stores(R), the nation's oldest existing one-price retailer,
operates  210  retail  stores,  in  California,  Texas, Arizona and Nevada and a
wholesale  division  called  Bargain  Wholesale.  The  Company's  211th store is
scheduled  to open in Dallas, Texas on July 29th at 13444 Preston Road. 99 Cents
Only  Stores(R) emphasizes name-brand consumables, priced at an excellent value,
in  attractively  merchandised  stores.

     This  press  release  contains forward-looking statements, as referenced in
the  Private  Securities  Litigation  Reform  Act  of  1995  (the  "Act").
Forward-looking  statements  are  inherently  unreliable  and actual results may
differ. Factors which could cause actual results to differ materially from these
forward-looking  statements  include,  changes  in the competitive market place,
general  economic  conditions, factors affecting the retail industry in general,
the  timing  of  new  store openings, the ability of the Company to identify and
obtain leases for new stores, the ability of the Company to acquire inventory at
favorable  costs  and  other factors discussed in the Company's filings with the
Securities  and  Exchange  Commission.  The  Company undertakes no obligation to
publicly update or revise any forward-looking statements, whether as a result of
new  information,  future  events  or  otherwise.


Note to Editors: 99 Cents Only Stores(R) news releases and information available
on the World Wide Web at htpp://www.99only.com
CONTACT: 99 Cents Only Stores(R), City of Commerce, California, Andy Farina,
CFO, 323/881-9933


                                      -3-



                                                    99 CENTS ONLY STORES
                                             CONSOLIDATED STATEMENTS OF INCOME
                                                        (Unaudited)
                                      (Amounts in thousands except per share amounts)


                                                         Three Months Ended June 30           Six Months Ended June 30
                                                            2004              2003              2004              2003
                                                    -----------------  ----------------  ----------------  ----------------
                                                                                             
Net sales:
    99 Cents Only Stores                            $226,931    95.6%  $195,052   94.2%  $445,743   95.4%  $379,764   94.1%
    Bargain Wholesale                                 10,335     4.4%    11,981    5.8%    21,573    4.6%    23,691    5.9%
                                                    ---------  ------  --------  ------  --------  ------  --------  ------
                                                     237,266   100.0%   207,033  100.0%   467,316  100.0%   403,455  100.0%
Cost of sales                                        151,399    63.8%   124,230   60.0%   289,816   62.0%   241,254   59.8%
                                                    ---------  ------  --------  ------  --------  ------  --------  ------
    Gross Profit                                      85,867    36.2%    82,803   40.0%   177,500   38.0%   162,201   40.2%
Selling, general and
      administrative expenses                         73,589    31.0%    54,251   26.2%   144,106   30.8%   105,601   26.2%
Depreciation & amortization                            7,868     3.3%     5,483    2.7%    15,321    3.3%    10,617    2.6%
                                                    ---------  ------  --------  ------  --------  ------  --------  ------
Total operating expenses                              81,457    34.3%    59,734   28.9%   159,427   34.1%   116,218   28.8%
                                                    ---------  ------  --------  ------  --------  ------  --------  ------
      Operating Income                                 4,410     1.9%    23,069   11.1%    18,073    3.9%    45,983   11.4%

Interest and other income
      (expense), net                                    (174)  (0.1%)       832    0.4%     1,421    0.2%     2,027    0.5%
                                                    ---------  ------  --------  ------  --------  ------  --------  ------
 Income  before income taxes                           4,236     1.8%    23,901   11.5%    19,494    4.1%    48,010   11.9%
 Provision for income taxes                            1,656     0.7%     9,065    4.3%     7,629    1.6%    18,565    4.6%
                                                    ---------  ------  --------  ------  --------  ------  --------  ------
 Net income                                         $  2,580     1.1%  $ 14,836    7.2%  $ 11,865    2.5%  $ 29,445    7.3%
                                                    =========  ======  ========  ======  ========  ======  ========  ======

Basic earnings per share
    Net income                                      $   0.04           $   0.21          $   0.17          $   0.42
                                                    =========          ========          ========          ========

Diluted earnings per share
    Net income                                      $   0.04           $   0.21          $   0.16          $   0.41
                                                    =========          ========          ========          ========

Shares used in computation of net income per share
    Basic                                             71,437             71,038            71,751            70,754
    Diluted                                           71,828             72,346            72,270            71,942



                                      -4-



                                99 CENTS ONLY STORES
                                   BALANCE SHEETS
                                     (Unaudited)
                                (Amounts in thousands)


                                                 June 30,   December 31,   June 30,
                                                   2004         2003         2003
                                                ----------  -------------  ---------
                                                                  
ASSETS:
Cash                                            $  (2,176)  $         318  $  12,465
Short-term investments                             97,887         145,670    107,524
Receivables, net                                    2,156           2,245      2,546
Due from shareholder                                    -               -      1,470
Income tax receivable                               7,186             841      9,057
Deferred Income tax                                15,927          15,927          -
Inventories                                       126,459         107,409     94,962
Other current assets                                4,815           2,717      3,722
                                                ----------  -------------  ---------
      Total current assets                        252,254         275,127    231,746

Property and Equipment, net                       210,932         202,565    164,679

Long-term investments in marketable securities     60,112          52,789     57,158

Long Term Deferred taxes                            9,717           9,717     19,078

Other assets                                        7,859          13,040     12,336
                                                ----------  -------------  ---------
      Total assets                              $ 540,874   $     553,238  $ 484,997
                                                ==========  =============  =========

LIABILITIES AND SHAREHOLDERS' EQUITY:
Current portion of capitalized lease            $      40   $          40  $      40
Accounts payable                                   19,966          27,903     16,313
Accrued expenses                                   18,250          12,963      8,704
Workers Compensation                               20,363          16,319      8,334
                                                ----------  -------------  ---------
      Total current liabilities                    58,619          57,225     33,391

Deferred rent                                       2,580           2,460      2,340
Deferred compensation liability                     2,446           2,114      1,563
Capitalized lease obligation                        1,530           1,553      1,575
                                                ----------  -------------  ---------
                                                    6,556           6,127      5,478

Shareholders' equity                              475,699         489,886    446,128
                                                ----------  -------------  ---------

Total liabilities and shareholders' equity      $ 540,874   $     553,238  $ 484,997
                                                ==========  =============  =========



                                      -5-



                                         99 CENTS ONLY STORES
                                       STATEMENTS OF CASH FLOWS
                                              (Unaudited)
                                         (Amounts in thousands)

                                                                                    Six Months Ended
                                                                                        June 30,
                                                                                    2004       2003
                                                                                  ---------  ---------
                                                                                       
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $ 11,865   $ 29,445
Adjustment to reconcile net income to net cash provided by operating activities:
Depreciation and amortization. . . . . . . . . . . . . . . . . . . . . . . . . .    15,321     10,617
Tax benefit from exercise of non-qualified
     employee stock options. . . . . . . . . . . . . . . . . . . . . . . . . . .       195      5,801
Changes in assets and liabilities associated with operating activities:
   Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        89        207
   Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   (19,050)   (11,786)
   Other assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      (951)    (1,637)
   Accounts payable. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    (7,937)      (633)
   Accrued expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     5,285     (1,453)
   Worker's compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . .     4,044        609
   Income taxes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    (6,345)   (12,575)
   Deferred rent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       120        130
   Due from shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . .         -       (238)

Net cash provided by operating activities. . . . . . . . . . . . . . . . . . . .     2,636     18,487

CASH FLOWS FROM INVESTING ACTIVITIES:
 Purchases of property and equipment . . . . . . . . . . . . . . . . . . . . . .   (20,796)   (47,736)
 Net sales (purchases) of short-term and long-term investments . . . . . . . . .    40,460     19,398
 Investment in partnerships. . . . . . . . . . . . . . . . . . . . . . . . . . .     1,475         86

Net cash (used in) provided by investing activities. . . . . . . . . . . . . . .    21,139    (28,252)

CASH FLOWS FROM FINANCING ACTIVITIES:
 Payments of capital lease obligation. . . . . . . . . . . . . . . . . . . . . .       (23)       (22)
 Repurchase of Company stock . . . . . . . . . . . . . . . . . . . . . . . . . .   (27,199)         -
 Proceeds from exercise of stock options . . . . . . . . . . . . . . . . . . . .       953     14,267

Net cash (used in) provided by financing activities. . . . . . . . . . . . . . .   (26,269)    14,245

NET (DECREASE) INCREASE IN CASH. . . . . . . . . . . . . . . . . . . . . . . . .    (2,494)     4,480
CASH, beginning of period. . . . . . . . . . . . . . . . . . . . . . . . . . . .       318      7,985

CASH, end of period. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $ (2,176)  $ 12,465


SUPPLEMENTAL CASH FLOW INFORMATION:
  Cash paid for interest . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $     62   $     63


NOTE TO EDITORS:   99 CENTS ONLY STORES(R) NEWS RELEASES AND INFORMATION
AVAILABLE ON THE WORLD WIDE WEB AT HTPP://WWW.99ONLY.COM  CONTACT: 99 CENTS ONLY
STORES(R), CITY OF COMMERCE, CALIFORNIA,  ANDY FARINA, CFO, 323/881-9933 --99
CENTS--


                                      -6-