99 CENTS ONLY STORES(R) REPORTS THIRD QUARTER 2004 RETAIL SALES OF $229.1
MILLION, UP 14.2% FROM THE THIRD QUARTER OF 2003. SAME-STORE-SALES FOR THE THIRD
QUARTER 2004 WERE UP 0.5%.

     CITY OF COMMERCE, CA - October 6, 2004 -- 99 Cents Only Stores(R)
(NYSE:NDN) reports total sales of $239.0 million for the third quarter ended
September 30, 2004. This represents an increase of 13.0% over sales of $211.5
million for the third quarter of 2003.
     Third quarter retail sales for 99 Cents Only Stores were $229.1 million, up
14.2% from sales of $200.6 million for 2003. Sales increases in the food and
beverage categories accounted for approximately two thirds of the retail sales
dollar growth.
     Same-store-sales for 99 Cents Only Stores increased 0.5% for the third
quarter of 2004. The number of comparable store sales transactions accounted for
the increase in the third quarter 2004 same-store-sales.
     Total sales for the nine months ended September 30, 2004 were $706.3
million, up 14.9% over last year. Total retail sales for the first nine months
of 2004 were $674.8 million, up 16.3% over 2003. Same-store-sales for the nine
months ending September 30, 2004 were down 0.6%.
     Eric Schiffer, President, said, "While Texas stores to date, overall, have
not achieved performance close to those of the Company's California stores, we
believe that over the long term, as word of mouth grows, the performance of the
Texas stores will improve.
     A flexible, less than 99 Cents pricing strategy for a very limited number
of high profile SKU's was introduced in June in our Texas stores. We believe
this flexible pricing strategy, when fully implemented should help the Company
to better promote sales specials and consistently offer key commodity items
that, over time, will help drive more traffic to our Texas stores. Since August,
our Texas stores have carried milk on an everyday basis.
     An experienced Texas based merchandise buyer was hired to help improve
product mix and brands to better reflect the Texas consumer's tastes and
preferences. The Company has also leased a portion of the Texas warehouse, which
will help to offset warehouse fixed overhead.
     We have expanded our fresh perishable food product offerings this year and
believe over the long term that this will help increase traffic and transactions
in all of the Company's markets."
     During the third quarter of 2004, 99 Cents Only Stores(R) opened nine
stores including three in California, one in Nevada and four in Dallas and one
in Houston, Texas. 30 stores were opened in the first nine months of 2004. Gross
retail square footage and saleable square footage at the end of the quarter was
4.77 million and 3.74 million. The Company ended the third quarter of 2004 with
217 stores, with 33 in Texas, compared to 174 stores, with 10 in Texas, at the
end of the third quarter of 2003.
     Bargain Wholesale sales for the third quarter were $9.9 million compared to
$11.0 million in 2003. Bargain Wholesale sales represented 4.1% of third quarter
total sales. Year to date wholesale sales were $31.5 million versus $34.7
million in 2003.
     Eric Schiffer, President, said, "The Company plans to push back the opening
of some of the stores previously scheduled for the fourth quarter of 2004, to
the first quarter of 2005, which will help allow it to better focus on the
holiday season in its existing stores. The Company will announce its fourth
quarter 2004 store growth plans in its third quarter earnings release on October
20, 2004.
     The Company is also in the process of finalizing its 2005 growth objectives
including to what extent to reduce its 2005 target square footage growth, which
will help allow it to increase its focus on improving store results in Texas and
enhancing management and systems infrastructure to support the Company's long
term growth plans.
     We look forward to discussing our sales and operations results in more
detail on our third quarter 2004 earnings conference call scheduled for October
20, 2004 at 8:00 a.m. Pacific Time, following release of our third quarter 2004
earnings at 5:00 a.m. Pacific Time."
     To participate in the Company's earnings call, please phone the operator 9
minutes before the call is scheduled to begin. The call-in number will be
1.206.315.1857 (USA and Canada) then hold for an operator to assist you with the
call. A digital playback of the conference call will be available for seven days
after the conference call. The call-in



number for the replay will be 1.206.902.3250 and the PIN code is 45779 followed
by #. A copy of the company's release announcing its earnings and any other
financial and statistical information about the period to be presented in the
conference call will be available at the section of the Company's website titled
"Investor Relations" at www.99only.com.
     99  Cents  Only Stores(R), the nation's oldest existing one-price retailer,
operates  217  retail  stores,  in  California,  Texas, Arizona and Nevada and a
wholesale division called Bargain Wholesale. The Company plans to open its 218th
store  in  Tucson, Arizona on Thursday October 21, 2004. 99 Cents Only Stores(R)
emphasizes name-brand consumables, priced at an excellent value, in attractively
merchandised  stores.

     This  press  release  contains forward-looking statements, as referenced in
the  Private  Securities  Litigation  Reform  Act  of  1995  (the  "Act").
Forward-looking  statements  are  inherently  unreliable  and actual results may
differ. Factors which could cause actual results to differ materially from these
forward-looking  statements  include,  changes  in the competitive market place,
general  economic  conditions, factors affecting the retail industry in general,
the  timing  of  new  store  openings,  the  ability  of  the company to acquire
inventory  at  favorable  costs  and  other  factors  discussed in the company's
filings  with  the Securities and Exchange Commission. The Company undertakes no
obligation  to publicly update or revise any forward-looking statements, whether
as  a  result  of  new  information,  future  events  or  otherwise.

Note to Editors: 99 Cents Only Stores(R) news releases and information available
on the World Wide Web at htpp://www.99only.com
CONTACT:  99  Cents  Only  Stores(R), City of Commerce, California, Andy Farina,
CFO, 323/881-9933
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