99 CENTS ONLY STORES(R) REPORTS EARNINGS PER SHARE OF $0.07 FOR THE THIRD
QUARTER  ENDED  SEPTEMBER  30,  2004.

          99 CENTS ONLY STORES ANNOUNCES EXECUTIVE MANAGEMENT CHANGES

     CITY  OF  COMMERCE,  CA  --  October  20,  2004  -- 99 Cents Only Stores(R)
(NYSE:NDN)  reports  net  income of $4.7 million for the quarter ended September
30,  2004  compared to $12.1 million for the third quarter of 2003. Earnings per
share  were  $0.07 for the third quarter of 2004, compared to earnings per share
of  $0.17  for the third quarter of 2003. Earnings per share for the nine months
ended  September  30,  2004  were  $0.23  compared  to  $0.57  in  2003.
     As  announced  in  a separate release today, 99 Cents Only Stores' Founder,
Chairman  and  Chief  Executive  Officer, Dave Gold will be ending his tenure as
Chief  Executive Officer effective January 1, 2005 but will remain active in the
position of Chairman. Dave Gold said, "I look forward to continuing to work with
the  Company  as  Chairman.  I  am  pleased  to announce that Eric Schiffer, our
President,  will  become  Chief  Executive Officer and Chairman of the Executive
Committee  of  the  Board  and that Jeff Gold, our Senior Vice President of Real
Estate  and  Information Technology Systems, will become our President and Chief
Operating  Officer  effective  January  1,  2005.
     Eric Schiffer, President of the Company said, "In a separate release today,
we  announced  we are pleased to report that we have hired an experienced supply
chain  executive  to fill our newly created position of Executive Vice President
of  Supply  Chain  and  Merchandising.
     We  continue  to  address  our  operational  issues,  mentioned in previous
releases,  surrounding inventory shrinkage and distribution. We are taking steps
to  ensure  that  the management and systems infrastructure are in place to help
re-establish  desirable  earnings  growth  in  the  future.
     Our  primary  focus  through  2005  is  improving results of operations and
enhancing  management  and  systems  infrastructure to support greater growth in
future years. We plan to slow down our 2005 store openings which will help allow
us  to  concentrate  on  our  primary  focus."
     Third quarter retail sales for 99 Cents Only Stores were $229.1 million, up
14.2%  from  sales  of  $200.6  million  for  the  third  quarter of 2003. Sales
increases  in  the  food and beverage categories accounted for two thirds of the
retail  sales  dollar growth. Third quarter 2004 total sales including wholesale
sales  were  $239.0  million,  up  13.0%  over  third  quarter  2003.
     Same-store-sales  for  99  Cents  Only  Stores increased 0.5% for the third
quarter of 2004. The number of comparable store sales transactions accounted for
the  increase  in  the  third  quarter  2004  same-store-sales.
     Total  sales  for  the  nine  months  ended  September 30, 2004 were $706.3
million,  up  14.8% over last year. Total retail sales for the first nine months
of  2004  were $674.8 million, up 16.3% over 2003. Same-store-sales for the nine
months  ending  September  30,  2004  were  down  0.6%.
     Total gross margin for the third quarter of 2004 was 38.1% versus 39.2% for
the  third quarter of 2003. Retail gross margin for the quarter was 38.9% versus
40.2%  in  2003.  The  retail  gross  margin  decline  was  primarily due to the
increased  volume  of  grocery  sales  compared  to the overall growth of retail
sales. The grocery related categories have a lower gross margin than the Company
as  a  whole.
     Retail  gross  margin was 38.9% for the first nine months, versus 41.1% for
2003.  Total  gross  margin for the first nine months was 38.0% versus 39.9% for
2003.
     Operating  expenses  for the third quarter were 35.4% of sales versus 30.6%
last year. The Company provided an additional $4.0 million, which equates to 167
basis  points  of  total  sales  for  the  period,  for the increase in workers'
compensation  reserve.  This  addition  to  the  workers'  compensation  reserve
reflects  the  Company's  interim  independent  actuarial  report.


                                      -1-

     Other factors impacting operating expense increases in the third quarter of
2004  over  last  year  include approximately 60 basis points for rent, 87 basis
points  for  depreciation,  30  basis points for labor and benefit costs, and 40
basis points for transportation costs. Professional fees were up 45 basis points
including  for  Sarbanes Oxley compliance work. The remaining 51 basis points is
primarily  due  to  decreased  leverage on labor and other costs from comparably
lower  sales  in  the  Texas  stores.
     Operating  expenses  for  the first nine months of 2004 were 34.5% of sales
versus  29.5%  in  the same period of 2003 and were impacted 73 basis points for
workers  compensation expense, 72 basis points for depreciation, 64 basis points
for  rent,  85  basis  points for litigation loss provision, 46 basis points for
other legal and professional costs including for Sarbanes Oxley compliance work,
71  basis  points  for  labor  and  benefit  costs  and  44  basis  points for
transportation  costs.  The  remaining  45  basis  points  is  primarily  due to
decreased  leverage  on labor and other costs from comparably lower sales in the
Texas  stores.
     Bargain Wholesale sales for the third quarter were $9.9 million compared to
$11.0  million for 2003. Bargain Wholesale sales represent 4.1% of third quarter
total  sales.  Wholesale  sales  for  the  first  nine months of 2004 were $31.5
million  versus  $34.7  million  for  2003.
     Eric  Schiffer,  President  of  the  Company said, "A high priority for the
fourth  quarter  of  2004  through  2005  is  to continue to work to improve the
performance  of  our Texas stores. While Texas stores to date, overall, have not
achieved  sales  close  to  those of the Company's California stores, we believe
over  the  long  term,  as word of mouth grows, the performance will improve. As
recently  announced,  we  hired  a  Texas-based senior merchandise buyer for the
Texas  operation  to  help  source perishables and other products locally and to
enhance  our  merchandising and marketing efforts. We have also leased a portion
of  the  excess capacity in our Texas warehouse, which will help to offset fixed
overhead.
     We  are  beginning  to  implement  the  receiving  module  of our High Jump
inventory  management  system in our California distribution centers this month.
This  module  is expected to be fully operational by the end of 2004. Other High
Jump  modules  to  be implemented include picking, shipping, pallet movement and
replenishment.  We  believe  the  full implementation of the High Jump warehouse
management  system  in  our  California  distribution  centers,  scheduled  for
completion  by  late  2005,  should  help  warehouse  operations,  reduce  store
out-of-stocks  and  improve  the  timeliness  of  store  deliveries.
     The  consulting  firm  hired to work with management to review and document
our  inventory  management processes and controls has identified operational and
process issues in our distribution centers and we will soon start the process of
evaluating the inventory handling procedures at our retail stores. The hiring of
an  Executive Vice President of Supply Chain together with the implementation of
the  High Jump system in the California distribution centers should help address
many  of  the  operational  and  process  issues.
     We  believe  the  gross  margin  decline  resulting  from  the  increased
concentration in the food and beverage categories could be partially offset over
time by opportunities in other product categories, improvements in our execution
and  initiatives  to  reduce inventory shrink. We expect that our import program
for the upcoming Christmas holiday season will provide a better selection of new
items,  which  should  help  increase  sales  of  these  products.
     The  Company  plans  to open a total of three stores in the fourth quarter,
two in California and one in Arizona. We are pushing back the opening of several
locations,  mainly  in  Texas, to the first quarter of 2005 that were previously
scheduled  to  open in the fourth quarter of 2004. In 2005, the Company plans to
open  at  least 25 stores, primarily in its core markets, focusing on California
and  Arizona.  These


                                      -2-

reductions  to  the  store  openings  scheduled during these periods should help
allow  us  to  concentrate  on  our primary focus which is to improve results of
operations  and enhance management and systems infrastructure to support greater
growth  in  future  years.
     We  look  forward to discussing our results of operations in greater detail
on  our  third quarter 2004 earnings conference call scheduled for today at 8:00
a.m.  Pacific  Time."
     To  participate in the Company's earnings call, please phone the operator 9
minutes  before  the  call  is  scheduled  to  begin. The call-in number will be
1.206.315.1857  after  calling in please hold for an operator to assist you with
the  call. A digital playback of the conference call will be available for seven
days  after  the  conference  call.  The  call-in  number for the replay will be
1.206.902.3250  and the PIN code is 45779 followed by #. A copy of the company's
release  announcing  its  earnings  and  any  other  financial  and  statistical
information  about  the  periods  to be presented in the conference call will be
available at the section of the Company's website titled "Investor Relations" at
www.99only.com.
     99  Cents  Only Stores(R), the nation's oldest existing one-price retailer,
operates  217  retail  stores,  in  California,  Texas, Arizona and Nevada and a
wholesale  division  called  Bargain  Wholesale.  The  Company's  218th store is
scheduled  to  open in Tucson, Arizona tomorrow October 21st at 4160 Ina Road at
Old  Father  Road.  99  Cents  Only Stores(R) emphasizes name-brand consumables,
priced  at  an  excellent  value,  in  attractively  merchandised  stores.

     This  press  release  contains forward-looking statements, as referenced in
the  Private  Securities  Litigation  Reform  Act  of  1995  (the  "Act").
Forward-looking  statements  are  inherently  unreliable  and actual results may
differ. Factors which could cause actual results to differ materially from these
forward-looking  statements  include,  changes  in the competitive market place,
general  economic  conditions, factors affecting the retail industry in general,
the  timing  of  new  store openings, the ability of the Company to identify and
obtain leases for new stores, the ability of the Company to acquire inventory at
favorable  costs  and  other factors discussed in the Company's filings with the
Securities  and  Exchange  Commission.  The  Company undertakes no obligation to
publicly update or revise any forward-looking statements, whether as a result of
new  information,  future  events  or  otherwise.


Note to Editors: 99 Cents Only Stores(R) news releases and information available
on  the  World  Wide  Web  at  htpp://www.99only.com
CONTACT:  99  Cents  Only  Stores(R), City of Commerce, California, Andy Farina,
CFO,  323/881-9933


                                      -3-



                                          99 CENTS ONLY STORES
                                    CONSOLIDATED STATEMENTS OF INCOME
                                               (Unaudited)
                              (Amounts in thousands except per share amounts)


                                        Three Months Ended September 30            Nine Months Ended September 30

                                           2004                 2003                  2004                2003
                                           ----                 ----                  ----                ----
Net sales:
                                                                                     
    99 Cents Only Stores           $ 229,064     95.9%  $ 200,567     94.8%  $ 674,807     95.5%  $ 580,331     94.4%
    Bargain Wholesale                  9,881      4.1%     10,969      5.2%     31,454      4.5%     34,660      5.6%
                                   ---------  --------  ---------  --------  ---------  --------  ---------  --------
                                     238,945    100.0%    211,536    100.0%    706,261    100.0%    614,991    100.0%
Cost of sales                        147,865     61.9%    128,659     60.8%    437,682     62.0%    369,913     60.1%
                                   ---------  --------  ---------  --------  ---------  --------  ---------  --------
    Gross Profit                      91,080     38.1%     82,877     39.2%    268,579     38.0%    245,078     39.9%
Selling, general and
      administrative expenses         75,356     31.5%     58,437     27.6%    219,462     31.1%    164,038     26.7%
Depreciation & amortization            9,203      3.9%      6,317      3.0%     24,524      3.4%     16,934      2.8%
                                   ---------  --------  ---------  --------  ---------  --------  ---------  --------
Total operating expenses              84,559     35.4%     64,754     30.6%    243,986     34.5%    180,972     29.5%
                                   ---------  --------  ---------  --------  ---------  --------  ---------  --------
      Operating Income                 6,521      2.7%     18,123      8.6%     24,593      3.5%     64,106     10.4%

Interest and other income
      (expense), net                   1,236      0.5%      1,609      0.7%      2,658      0.4%      3,635      0.6%
                                   ---------  --------  ---------  --------  ---------  --------  ---------  --------
 Income  before income taxes           7,757      3.2%     19,732      9.3%     27,251      3.9%     67,741     11.0%
 Provision for income taxes            3,041      1.2%      7,630      3.6%     10,669      1.5%     26,195      4.2%
                                   ---------  --------  ---------  --------  ---------  --------  ---------  --------
 Net income                        $   4,716      2.0%  $  12,102      5.7%  $  16,582      2.4%  $  41,546      6.8%
                                   =========  ========  =========  ========  =========  ========  =========  ========

Basic earnings per share
    Net income                     $    0.07            $    0.17            $    0.23            $    0.58
                                   =========            =========            =========            =========

Diluted earnings per share
    Net income                     $    0.07            $    0.17            $    0.23            $    0.57
                                   =========            =========            =========            =========

Shares used in computation of net
income per share
    Basic                             69,500               71,929               71,001               71,513
    Diluted                           69,746               73,033               72,249               72,306



                                      -4-



                                   99 CENTS ONLY STORES
                                      BALANCE SHEETS
                                        (Unaudited)
                                   (Amounts in thousands)


                                                September 30,   December 31,   September 30,
                                                     2004           2003            2003
                                                --------------  -------------  --------------
                                                                      
ASSETS:
Cash                                            $        8,294  $         318  $        2,054
Short-term investments                                  93,977        145,670         127,276
Receivables, net                                         2,420          2,245           2,569
Due from shareholder                                         -              -           2,179
Income tax receivable                                    4,972            841          11,744
Deferred income taxes                                   21,386         15,927               -
Inventories                                            143,919        107,409         106,248
Other current assets                                     5,130          2,717           3,905
                                                --------------  -------------  --------------
      Total current assets                             280,098        275,127         255,975

Property and equipment, net                            213,626        202,565         177,126

Long-term investments in marketable securities          53,655         52,789          50,341

Long term deferred income taxes                          9,052          9,717          19,078

Other assets                                             7,752         13,040          13,050
                                                --------------  -------------  --------------
      Total assets                              $      564,183  $     553,238  $      515,570
                                                ==============  =============  ==============

LIABILITIES AND SHAREHOLDERS' EQUITY:
Current portion of capitalized lease            $           40  $          40  $           40
Accounts payable                                        44,286         27,903          16,811
Accrued expenses                                        19,788         12,963          11,424
Workers compensation                                    23,964         16,319           8,412
                                                --------------  -------------  --------------
      Total current liabilities                         88,078         57,225          36,687

Deferred rent                                            2,640          2,460           2,400
Deferred compensation liability                          2,540          2,114           1,780
Capitalized lease obligation                             1,518          1,553           1,524
                                                --------------  -------------  --------------
                                                         6,698          6,127           5,704

Shareholders' equity                                   469,407        489,886         473,179
                                                --------------  -------------  --------------

Total liabilities and shareholders' equity      $      564,183  $     553,238  $      515,570
                                                ==============  =============  ==============



                                      -5-



                                       99 CENTS ONLY STORES
                                     STATEMENTS OF CASH FLOWS
                                           (Unaudited)
                                      (Amounts in thousands)

                                                                                   Nine Months Ended
                                                                                     September 30,
                                                                                    2004       2003
                                                                                  ---------  ---------
                                                                                       
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $ 16,582   $ 41,546
Adjustment to reconcile net income to net cash provided by operating activities:
Depreciation and amortization. . . . . . . . . . . . . . . . . . . . . . . . . .    24,524     16,815
Tax benefit from exercise of non-qualified
    employee stock options . . . . . . . . . . . . . . . . . . . . . . . . . . .       195     10,608
Changes in assets and liabilities associated with operating activities:
      Accounts receivable. . . . . . . . . . . . . . . . . . . . . . . . . . . .      (175)       183
      Inventories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   (36,511)   (23,071)
      Deferred taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    (4,795)         -
      Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    (1,064)    (2,361)
      Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    16,383       (135)
      Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     6,824      1,228
      Worker's compensation. . . . . . . . . . . . . . . . . . . . . . . . . . .     7,645        687
      Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    (4,131)   (15,262)
      Deferred rent. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       180        190
      Due from shareholders. . . . . . . . . . . . . . . . . . . . . . . . . . .         -       (947)

Net cash provided by operating activities. . . . . . . . . . . . . . . . . . . .    25,657     29,481

CASH FLOWS FROM INVESTING ACTIVITIES:
    Purchases of property and equipment. . . . . . . . . . . . . . . . . . . . .   (32,741)   (66,381)
    Net sales (purchases) of short-term and long-term investments. . . . . . . .    50,827      6,464
    Investment in partnerships.. . . . . . . . . . . . . . . . . . . . . . . . .     1,523        129

Net cash (used in) provided by  investing activities . . . . . . . . . . . . . .    19,609    (59,788)

CASH FLOWS FROM FINANCING ACTIVITIES:
    Payments of capital lease obligation . . . . . . . . . . . . . . . . . . . .       (35)       (32)
    Repurchase of Company stock. . . . . . . . . . . . . . . . . . . . . . . . .   (38,213)         -
    Proceeds from exercise of stock options. . . . . . . . . . . . . . . . . . .       958     24,408

Net cash (used in) provided by financing activities. . . . . . . . . . . . . . .   (37,290)    24,376

NET (DECREASE) INCREASE IN CASH. . . . . . . . . . . . . . . . . . . . . . . . .     7,976     (5,931)
CASH, beginning of period. . . . . . . . . . . . . . . . . . . . . . . . . . . .       318      7,985

CASH, end of period. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $  8,294   $  2,054





NOTE TO EDITORS: 99 CENTS ONLY STORES(R) NEWS RELEASES AND INFORMATION AVAILABLE
ON THE WORLD WIDE WEB AT HTPP://WWW.99ONLY.COM CONTACT: 99 CENTS ONLY STORES(R),
CITY OF  COMMERCE,  CALIFORNIA,  ANDY  FARINA,  CFO,  323/881-9933  --99  --


                                      -6-