PRESS RELEASE                                                   Source: NutraCea

NUTRACEA ENTERS INTO STRATEGIC RELATIONSHIP WITH W. F. YOUNG, INC.

Monday April 18, 8:00 am ET

- - AGREEMENT EXPECTED TO GENERATE IN EXCESS OF $6 MILLION IN NEW SALES OVER NEXT
TWO YEARS

EL DORADO HILLS, Calif., April 18 /PRNewswire-FirstCall/ -- NutraCea(R) (OTC
Bulletin Board: NTRZ - News) announced today that its largest customer, W. F.
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Young, Inc., has made a strategic investment in NutraCea which will result in
NutraCea obtaining the exclusive manufacturing rights for existing and new
Stabilized Rice Bran Products. In return, W. F. Young has been granted the
exclusive rights to market specific products along with the associated
intellectual properties created by NutraCea for specific sectors of the animal
markets.

According to the Company, the agreement is anticipated to result in sales in
excess of $6 million over the next two years with the launch of several new
specialty equine products developed exclusively for W. F. Young.

"This agreement reflects a new level of commitment and investment in the future
of our Company by W. F. Young and enables NutraCea to be able to provide our
strategic partner with cutting edge proprietary stabilized rice bran products
along with the associated patents for use in the equine market, where W. F.
Young is an industry leader," said Patricia McPeak, CEO of NutraCea.

The terms of the agreement will allow W. F. Young the exclusive rights to market
all of NutraCea's equine products utilizing the Flex + Technology, which is
covered by a pending patent utilizing certain anti-inflammatory technologies and
formulations. NutraCea in turn will become the exclusive manufacturer of these
products as well as new products which are being co-developed under the new
agreement.

"We anticipate the broadening of our relationship with NutraCea, which has been
very successful for us over the last four years, and look at this as an
opportune moment to further build on and leverage our strong distribution into
the equine marketplace utilizing NutraCea's impeccable track record in product
formulation, manufacturing and intellectual property," said Tyler Young, CEO of
W. F. Young Inc.

About W. F. Young, Inc.

Founded in 1892, W. F. Young, Inc. Inc. is a 113-year-old family-owned company.
They are a leading developer and marketer of health, beauty and grooming
products for the equine industry and external analgesics for the human
healthcare market sold under the brand name of Absorbine Jr.

About NutraCea(R)

NutraCea is a leader in stabilized rice bran nutrient research and dietary
supplement development. The Company has developed intellectual property to
create a range of proprietary product formulations, delivery systems and whole
food nutrition products. NutraCea's proprietary technology enables the creation
of food and nutrition products from rice bran, normally a waste by- product of
standard rice processing. In addition to its whole foods products, NutraCea
develops families of health-promoting "nutraceuticals," including natural
arthritic relief and cholesterol-lowering products, and all-natural
"cosmeceutical" beauty aids. NutraCea has recently announced entering into a
definitive agreement to merge with the RiceX Corporation (RICX:BB). More
information can be found in the company's filings with the SEC. and you can
visit the NutraCea web site http://www.NutraCea.com .
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This release contains statements that are forward looking. These statements are
made based upon current expectations that are subject to risk and uncertainty.
The Company does not undertake to update forward-looking statements in this news
release to reflect actual results, changes in assumptions or changes in other
factors affecting such forward-looking information. Assumptions and other
information that could cause results to differ from those set forth in the
forward-looking information can be found in the Company's filings with the
Securities and Exchange Commission, including the company's most recent periodic
report.

Public Relations Contact:
Margie Adelman
Senior V.P. NutraCea
1-916-933-7000 Ext. 646


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Source:  NutraCea