<ARTICLE>                     5
<CIK>                         0000912061
<NAME>                        NATURAL HEALTH TRENDS, INC.
<MULTIPLIER>                                   1
<CURRENCY>                                     U.S.DOLLARS

                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              DEC-31-2000
<PERIOD-START>                                 JAN-01-2000
<PERIOD-END>                                   MAR-31-2000
<EXCHANGE-RATE>                                1
<CASH>                                         275,494
<SECURITIES>                                   0
<RECEIVABLES>                                  838,097
<ALLOWANCES>                                   2,000
<INVENTORY>                                    1,464,601
<CURRENT-ASSETS>                               2,765,505
<PP&E>                                         588,219
<DEPRECIATION>                                 131,728
<TOTAL-ASSETS>                                 11,721,595
<CURRENT-LIABILITIES>                          7,941,490
<BONDS>                                        0
<PREFERRED-MANDATORY>                          0
<PREFERRED>                                    5,804,542
<COMMON>                                       8,425
<OTHER-SE>                                     (2,097,633)
<TOTAL-LIABILITY-AND-EQUITY>                   11,721,595
<SALES>                                        3,186,218
<TOTAL-REVENUES>                               3,186,218
<CGS>                                          682,197
<TOTAL-COSTS>                                  2,530,015
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             6,914
<INCOME-PRETAX>                                (4,118)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            (4,118)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (4,118)
<EPS-BASIC>                                    (0.00)
<EPS-DILUTED>                                  (0.00)