<ARTICLE> 5 <CIK> 0000912061 <NAME> NATURAL HEALTH TRENDS, INC. <MULTIPLIER> 1 <CURRENCY> U.S.DOLLARS <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> DEC-31-2000 <PERIOD-START> JAN-01-2000 <PERIOD-END> MAR-31-2000 <EXCHANGE-RATE> 1 <CASH> 275,494 <SECURITIES> 0 <RECEIVABLES> 838,097 <ALLOWANCES> 2,000 <INVENTORY> 1,464,601 <CURRENT-ASSETS> 2,765,505 <PP&E> 588,219 <DEPRECIATION> 131,728 <TOTAL-ASSETS> 11,721,595 <CURRENT-LIABILITIES> 7,941,490 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 5,804,542 <COMMON> 8,425 <OTHER-SE> (2,097,633) <TOTAL-LIABILITY-AND-EQUITY> 11,721,595 <SALES> 3,186,218 <TOTAL-REVENUES> 3,186,218 <CGS> 682,197 <TOTAL-COSTS> 2,530,015 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 6,914 <INCOME-PRETAX> (4,118) <INCOME-TAX> 0 <INCOME-CONTINUING> (4,118) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (4,118) <EPS-BASIC> (0.00) <EPS-DILUTED> (0.00)