<ARTICLE> 5 <CIK> 0000912061 <NAME> NATURAL HEALTH TRENDS, CORP. <MULTIPLIER> 1 <CURRENCY> U.S.DOLLARS <PERIOD-TYPE> 6-MOS <FISCAL-YEAR-END> DEC-31-2000 <PERIOD-START> JAN-01-2000 <PERIOD-END> JUN-30-2000 <EXCHANGE-RATE> 1 <CASH> 418,657 <SECURITIES> 0 <RECEIVABLES> 617,222 <ALLOWANCES> 2,000 <INVENTORY> 801,300 <CURRENT-ASSETS> 1,921,426 <PP&E> 603,847 <DEPRECIATION> 150,000 <TOTAL-ASSETS> 11,316,882 <CURRENT-LIABILITIES> 8,186,752 <BONDS> 42,607 <PREFERRED-MANDATORY> 0 <PREFERRED> 5,804,542 <COMMON> 10,383 <OTHER-SE> (2,727,402) <TOTAL-LIABILITY-AND-EQUITY> 11,316,882 <SALES> 4,954,672 <TOTAL-REVENUES> 4,954,672 <CGS> 1,146,051 <TOTAL-COSTS> 1,146,051 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 18,200 <INCOME-PRETAX> (840,345) <INCOME-TAX> 0 <INCOME-CONTINUING> (840,345) <DISCONTINUED> (4,822) <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (845,167) <EPS-BASIC> (0.10) <EPS-DILUTED> (0.10)