FORM OF DEBENTURE

THESE SECURITIES (THE "SECURITIES"), AND THE SHARES ISSUABLE
UPON CONVERSION HEREOF, HAVE NOT BEEN REGISTERED UNDER THE
SECURITIES ACT OF 1933, AS AMENDED (THE "SECURITIES ACT"), OR
THE SECURITIES LAWS OF ANY STATE AND MAY NOT BE SOLD OR
OFFERED FOR SALE IN THE ABSENCE OF AN EFFECTIVE REGISTRATION
STATEMENT FOR THE SECURITIES OR AN OPINION OF COUNSEL OR OTHER
EVIDENCE ACCEPTABLE TO THE CORPORATION THAT SUCH REGISTRATION
IS NOT REQUIRED.

No.____                                                                 US $___

                           NATURAL HEALTH TRENDS CORP.

                   6% CONVERTIBLE DEBENTURE DUE March 31, 2000


                  THIS DEBENTURE is one of a duly authorized issue of $1,300,000
in Debentures of NATURAL HEALTH TRENDS CORP.,  a corporation  duly organized and
existing  under the laws of the State of Florida (the  "Company")  designated as
its 6% Convertible Debenture Due March 31, 2000.

                  FOR  VALUE  RECEIVED,  the  Company  promises  to  pay  to the
______________________,   the  registered  holder  hereof  (the  "Holder"),  the
principal sum of ____________________________ (US $_______) Dollars on March 31,
2000 (the "Maturity  Date") and to pay interest on the principal sum outstanding
from time to time in arrears  upon the earlier of the  Conversion  Date or March
31, 2000 at the rate of 6% per annum accruing from the date of initial issuance.
Accrual of interest shall commence on the first such business day to occur after
the date hereof until payment in full of the principal sum has been made or duly
provided for.  Subject to the  provisions  of P. 4 below,  the principal of, and
interest on, this  Debenture are payable at the option of the Holder,  in shares
of Common Stock of the Company,  $.001 par value  ("Common  Stock"),  or in such
coin or  currency  of the United  States of America as at the time of payment is
legal  tender for  payment of public and  private  debts,  at the  address  last
appearing on the  Debenture  Register of the Company as designated in writing by
the Holder from time to time. The Company will pay the principal of and interest
upon this Debenture on the Maturity Date, less any amounts required by law to be
deducted,  to the registered  holder of this Debenture as of the tenth day prior
to the Maturity Date and addressed to such holder as the last address  appearing
on the  Debenture  Register.  The  forwarding  of such check shall  constitute a
payment of principal and interest  hereunder and shall satisfy and discharge the
liability for principal and interest on this  Debenture to the extent of the sum
represented by such check plus any amounts so deducted.

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              This Debenture is subject to the following additional
                                  provisions:

                  1. The Debentures are issuable in denominations of One Hundred
Thousand Dollars (US$100,000) and integral multiples thereof. The Debentures are
exchangeable for an equal aggregate  principal amount of Debentures of different
authorized denominations,  as requested by the Holders surrendering the same. No
service charge will be made for such registration or transfer or exchange.

                  2. The Company shall be entitled to withhold from all payments
of  principal  of, and interest on, this  Debenture  any amounts  required to be
withheld under the applicable provisions of the United States income tax laws or
other applicable laws at the time of such payments, and Holder shall execute and
deliver all required documentation in connection therewith.

                  3.  This  Debenture  has been  issued  subject  to  investment
representations  of the  original  purchaser  hereof and may be  transferred  or
exchanged  only in compliance  with the  Securities Act of 1933, as amended (the
"Act"),  and other applicable state and foreign securities laws. In the event of
any  proposed  transfer of this  Debenture,  the Company may  require,  prior to
issuance of a new  Debenture in the name of such other  person,  that it receive
reasonable  transfer  documentation  including opinions that the issuance of the
Debenture  in such other name does not and will not cause a violation of the Act
or any applicable state or foreign securities laws. Prior to due presentment for
transfer of this  Debenture,  the Company and any agent of the Company may treat
the person in whose name this  Debenture  is duly  registered  on the  Company's
Debenture  Register as the owner hereof for the purpose of receiving  payment as
herein  provided and for all other  purposes,  whether or not this  Debenture be
overdue,  and neither the Company nor any such agent shall be affected by notice
to the contrary.

                  4.  (A) The  Holder  of this  Debenture  is  entitled,  at its
option,  to convert at any time  commencing  the  earlier of (a) (i) ninety (90)
days after the closing of sale of the Debenture  with respect to one-half of the
principal amount of this Debenture, and (ii) one hundred twenty (120) days after
the  closing  of sale of the  Debentures  with  respect  to the  balance  of the
principal amount of this Debenture (the "Closing"), or (b) the effective date of
the Registration  Statement filed pursuant to the Registration  Rights Agreement
between the Company and the Holder, the principal amount of this Debenture, into
shares of Common  Stock of the Company at a  conversion  price for each share of
Common Stock equal to the lesser of (a) $1.4375,  or (b) 80% of the Market Price
on the Conversion Date as defined below (the "Conversion Rate"). For purposes of
this Section 4, the Market  Price shall be the average  closing bid price of the
Common Stock on the five (5) trading days  immediately  preceding the Conversion
Date,  as  may  be  applicable,  as  reported  by the  National  Association  of
Securities Dealers, or the closing bid price on the  over-the-counter  market on
such date or, in the event the Common Stock is listed on a stock  exchange,  the
Market  Price  shall be the  closing  price on the  exchange  on such  date,  as
reported  in the  Wall  Street  Journal.  Conversion  shall  be  effectuated  by
surrendering  the  Debentures  to be  converted  to the Company with the form of
conversion  notice  attached  hereto as Exhibit A, executed by the Holder of the


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Debenture evidencing  such  Holder's  intention to convert  this  Debenture or a
specified portion (as above provided) hereof, and accompanied, if required by 
the Company, by proper assignment hereof in blank. Interest accrued or accruing 
from the date of issuance to the date of conversion shall, at the option of the 
Purchaser,  be paid in cash or Common Stock upon conversion at the Conversion 
Rate. No fraction of  Shares  or  scrip  representing  fractions  of  shares  
will  be  issued  on conversion,  but the number of shares  issuable  shall be 
rounded to the nearest whole share.  The date on which notice of conversion  is 
given (the  "Conversion Date")  shall be deemed to be the date on which the  
Holder has  delivered  this Debenture, with the conversion notice duly executed,
to the Company or, the date set  forth  in such  facsimile  delivery  of the  
notice  of  conversion  if the Debenture is received by the Company  within 
three (3) business days  therefrom. Facsimile  delivery of the conversion notice
shall be accepted by the Company at telephone number (954-969-9747;  
ATT:  ___________).  Certificates  representing Common Stock upon  conversion  
will be delivered  within three (3) business days from the date the notice of
conversion is delivered to the Company.

                           (B)              (i) The Company shall have the right
                                            at any time to redeem any Debentures
                                            for which a Notice of Conversion has
                                            not  theretofore  been  submitted by
                                            delivering a Notice of Redemption to
                                            the Holder of the Debenture.

                                    (ii)    The redemption price shall be 
                                            calculated at 120% of the principal
                                            amount of the Debenture, plus 
                                            accrued and unpaid interest, and 
                                            shall be paid to the holder within 
                                            ten (10) business days from the date
                                            of the Notice of Redemption, except
                                            with respect to any Debentures for 
                                            which a Notice of Conversion is 
                                            submitted to the Company, within 
                                            five (5) business days of the 
                                            Holder's receipt of the Company's
                                            Notice of Redemption. Furthermore, 
                                            in the event such payment is not 
                                            timely made, any rights of the 
                                            Company to redeem the Debenture 
                                            shall terminate, and the Notice of
                                            Redemption shall be null and void.

                  5. No  provision of this  Debenture  shall alter or impair the
obligation  of the  Company,  which is absolute  and  unconditional,  to pay the
principal of, and interest on, this Debenture at the time,  place, and rate, and
in the  coin or  currency,  herein  proscribed.  This  Debenture  and all  other
Debentures  now or hereafter  issued of similar terms are direct  obligations of
the Company.

                  6. No recourse  shall be had for the payment of the  principal
of, or the  interest  on,  this  Debenture,  or for any claim based  hereon,  or
otherwise in respect hereof, against any incorporator,  shareholder,  officer or
director,  as such,  past,  present or future,  of the Company or any  successor
corporation,  whether by virtue of any constitution,  statute or rule of law, or
by the enforcement of any assessment or penalty or otherwise, all such liability
being, by the acceptance  hereof and as part of the  consideration for the issue
hereof, expressly waived and released.

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                  7.  If  the  Company  merges  or  consolidates   with  another
corporation  or sells or  transfers  all or  substantially  all of its assets to
another  person  and the  holders of the Common  Stock are  entitled  to receive
stock,  securities  or property in respect of or in exchange  for Common  Stock,
then as a condition of such merger, consolidation, sale or transfer, the Company
and any such  successor,  purchaser or  transferee  agree that the Debenture may
thereafter  be  converted on the terms and subject to the  conditions  set forth
above into the kind and amount of stock,  securities or property receivable upon
such merger, consolidation, sale or transfer by a holder of the number of shares
of Common Stock into which this Debenture might have been converted  immediately
before such  merger,  consolidation,  sale or transfer,  subject to  adjustments
which shall be as nearly  equivalent as may be practicable.  In the event of any
proposed merger,  consolidation or sale or transfer of all or substantially  all
of the assets of the Company (a "Sale"),  the Holder hereof shall have the right
to convert by delivering a Notice of Conversion  to the Company  within  fifteen
(15) days of receipt of notice of such Sale from the  Company.  In the event the
Holder hereof shall elect not to convert, the Company may prepay all outstanding
principal and accrued  interest on this Debenture,  less all amounts required by
law to be deducted,  upon which  tender of payment  following  such notice,  the
right of conversion shall terminate.

                  8. The Holder of the Debenture,  by acceptance hereof,  agrees
that this  Debenture is being  acquired for investment and that such Holder will
not offer,  sell or otherwise  dispose of this Debenture or the Shares of Common
Stock issuable upon conversion thereof except under circumstances which will not
result in a  violation  of the Act or any  applicable  state Blue Sky or foreign
laws or similar laws relating to the sale of securities.

                  9.  This  Debenture  shall be  governed  by and  construed  in
accordance with the laws of the State of New York. Each of the parties  consents
to the jurisdiction of the federal courts whose districts  encompass any part of
the City of New York or the state courts of the State of New York sitting in the
City of New York in connection with any dispute arising under this Agreement and
hereby waives, to the maximum extent permitted by law, any objection,  including
any  objection  based  on  forum  non  coveniens,  to the  bringing  of any such
proceeding in such jurisdictions.

                  10.      The following shall constitute an "Event of Default":

                           a.       The Company shall default in the payment of 
                                    principal or interest on this Debenture; or

                           b.       Any of  the  representations  or  warranties
                                    made   by  the   Company   herein,   in  the
                                    Securities  Purchase  Agreement,  or in  any
                                    certificate  or financial  or other  written
                                    statements heretofore or hereafter furnished
                                    by  the  Company  in  connection   with  the
                                    execution and delivery of this  Debenture or
                                    the Securities Purchase Agreement

46442.1
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                                    shall be false or misleading in any material
                                    respect at the time made; or

                           c.       The Company fails to issue shares of Common 
                                    Stock to the Holder or to cause its Transfer
                                    Agent to issue shares of Common Stock upon 
                                    exercise by the Holder of the conversion 
                                    rights of the Holder in accordance with the 
                                    terms of this Debenture, fails to transfer 
                                    or to cause its Transfer Agent to transfer 
                                    any certificate for shares of Common Stock 
                                    issued to the Holder upon conversion of this
                                    Debenture and when required by this 
                                    Debenture or the Registration Rights 
                                    Agreement, or fails to remove any 
                                    restrictive legend or to cause its Transfer 
                                    Agent to transfer on any certificate or any
                                    shares of Common Stock issued to the Holder 
                                    upon conversion of this Debenture as and 
                                    when required by this Debenture, the 
                                    Agreement or the Registration Rights 
                                    Agreement and any such failure shall 
                                    continue uncured for five (5) business days.

                           d.       The Company fails to issue shares of Common 
                                    Stock to the Holder or to cause its Transfer
                                    Agent to issue shares of Common Stock upon 
                                    exercise by the Holder of the conversion 
                                    rights of the Holder in accordance with the
                                    terms of this Debenture, fails to transfer 
                                    or to cause its Transfer Agent to transfer 
                                    any certificate for shares of Common Stock 
                                    issued to the Holder upon conversion of this
                                    Debenture and when required by this 
                                    Debenture or the Registration Rights 
                                    Agreement, or fails to remove any 
                                    restrictive legend or to cause its Transfer 
                                    Agent to transfer on any certificate or any
                                    shares of Common Stock issued to the Holder 
                                    upon conversion of this Debenture as and 
                                    when required by this Debenture, the        
                                    Agreement or the Registration Rights 
                                    Agreement and any such failure shall 
                                    continue uncured for five (5) business days.

                           e.       The   Company   shall  fail  to  perform  or
                                    observe, in any material respect,  any other
                                    covenant,   term,   provision,    condition,
                                    agreement or obligation of the Company under
                                    this   Debenture   and  such  failure  shall
                                    continue uncured for a period of thirty (30)
                                    days after written notice from the Holder of
                                    such failure; or

                           f.       The  Company  shall (1) admit in writing its
                                    inability to pay its debts generally as they
                                    mature;  (2)  make  an  assignment  for  the
                                    benefit of creditors or commence proceedings
                                    for its  dissolution;  or (3)  apply  for or
                                    consent  to the  appointment  of a  trustee,
                                    liquidator  or  receiver  for  its  or for a
                                    substantial   part   of  its   property   or
                                    business; or


46442.1
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                           g.       A trustee, liquidator or receiver shall be 
                                    appointed for the Company or for a 
                                    substantial part of its property or business
                                    without its consent and shall not be 
                                   discharged within sixty (60)
                                    days after such appointment; or

                           h.       Any  governmental  agency  or any  court  of
                                    competent  jurisdiction  at the  instance of
                                    any governmental agency shall assume custody
                                    or control  of the whole or any  substantial
                                    portion of the  properties  or assets of the
                                    Company  and shall not be  dismissed  within
                                    sixty (60) days thereafter; or

                           i.       Any  money  judgment,  writ  or  warrant  of
                                    attachment,  or similar process in excess of
                                    Two Hundred Thousand  ($200,000)  Dollars in
                                    the  aggregate  shall  be  entered  or filed
                                    against the Company or any of its properties
                                    or other  assets  and shall  remain  unpaid,
                                    unvacated, unbonded or unstayed for a period
                                    of sixty  (60)  days or in any  event  later
                                    than five (5) days  prior to the date of any
                                    proposed sale thereunder; or

                           j.       Bankruptcy, reorganization, insolvency or 
                                    liquidation proceedings or other proceedings
                                    for relief under any bankruptcy law or any
                                    law for the relief of debtors shall be 
                                    instituted by or against the Company and, if
                                    instituted against the Company, shall not be
                                    dismissed within sixty (60) days after such 
                                    institution or the Company shall by any 
                                    action or answer approve of, consent to, or
                                    acquiesce in any such proceedings or admit 
                                    the material allegations of, or default in 
                                    answering a petition filed in any such 
                                    proceeding; or

                           k.       The  Company  shall  have its  Common  Stock
                                    suspended  or  delisted  from an exchange or
                                    over-the-counter  market from trading for in
                                    excess of one (1) business day.

Then, or at any time  thereafter,  and in each and every such case,  unless such
Event of Default  shall have been waived in writing by the Holder  (which waiver
shall not be deemed to be a waiver of any  subsequent  default) at the option of
the Holder and in the Holder's  sole  discretion,  the Holder may consider  this
Debenture immediately due and payable,  without presentment,  demand, protest or
notice of any kinds, all of which are hereby expressly  waived,  anything herein
or in any note or other instruments  contained to the contrary  notwithstanding,
and the Holder may  immediately  enforce any and all of the Holder's  rights and
remedies provided herein or any other rights or remedies afforded by law.

                  11.     Nothing contained in this Debenture shall be construed
as conferring upon the Holder the right to vote or to receive dividends or to 
consent or receive notice as a shareholder in respect of any meeting of 
shareholders or any rights whatsoever as a  shareholder of the Company, unless 
and  to the  extent  converted in accordance with the terms hereof.

46442.1
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                  IN WITNESS WHEREOF,  the Company has caused this instrument to
be duly executed by an officer thereunto duly authorized.

Dated:   __________________, 1997

                                                     NATURAL HEALTH TRENDS CORP.


                                       By: ____________________________________
                                        Name:
                                        Title:



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                                    EXHIBIT A


                              NOTICE OF CONVERSION

          (To he Executed by the Registered Holder in order to Convert
                                 the Debenture)

                  The   undersigned   hereby   irrevocably   elects  to  convert
$_________  of the  principal  amount of the above  Debenture No. into Shares of
Common Stock of NATURAL  HEALTH TRENDS CORP.  (the  "Company")  according to the
conditions hereof, as of the date written below.

                  The   undersigned    hereby   reaffirms   the    undersigned's
representations   made  in  the  Securities   Purchase   Agreement  between  the
undersigned and the Company as of the date hereof.

Date of Conversion* ________________________________________________________

Applicable Conversion Price __________________________________________________

Signature ________________________________________________________________
                                    [Name]

Address: ________________________________________________________________

            ----------------------------------------------------------------







* This  original  Debenture  and Notice of  Conversion  must be  received by the
Company by the fifth business date following the Date of Conversion.


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