SECURED PROMISSORY NOTE


$810,000                                                          April 8, 1997


                  FOR  VALUE  RECEIVED,  GLOBAL  HEALTH  ALTERNATIVES,  INC.,  a
Delaware  corporation (the "Maker") having an office at 193 Middle Street, Suite
201,  Portland Maine 04101 hereby promises to pay to the order of NATURAL HEALTH
TRENDS CORP., a Florida corporation (the "Payee"), at the office of the Payee at
2001 West Sample Road,  Pompano  Beach,  Florida 33064 or at such other place as
the Payee of this Note may designate in writing from time to time, the principal
sum of EIGHT  HUNDRED TEN THOUSAND  ($810,000)  DOLLARS  together  with interest
thereon at the prime rate of interest as set forth by Citibank,  N.A., New York,
New York  ("Citibank").  In the event of a change in the Prime Rate by Citibank,
the interest rate shall change on the first day of the month  following the date
of the change of the Prime  Rate.  Principal  and  interest  shall be payable on
December 31, 1997 or ON DEMAND by the Payee,  whichever  shall first  occur,  in
lawful money of the United States and in immediately  available funds;  provided
that, in the event of the consummation of the  transactions  contemplated by the
Agreement  and  Plan  of  Reorganization,  dated  as  of  March  19,  1997  (the
"Reorganization   Agreement"),   among  Maker,  Payee  and  GHA  Holdings,  Inc.
("Holdings"), Payee shall contribute this Secured Promissory Note to the capital
of Holdings.

                  The following shall be deemed "Events of Default" hereunder:

                  (a)  If any payment hereunder or under the Security Agreement 
shall not be made when due or demanded;

                  (b) if the Maker  fails to  maintain  in force  the  insurance
required  under the Security  Agreement  or except as otherwise  provided in the
Security Agreement, removes, sells, transfers,  encumbers, sublets or parts with
possession of the Collateral or any part thereof (other than as  contemplated by
the Reorganization Agreement) or attempts to do any of the foregoing;

                  (c) if the Maker  shall fail to perform or comply  with any of
the other terms,  covenants,  or  conditions  of this Note,  the  Reorganization
Agreement or the Security Agreement;

                  (d) if the Collateral or any part thereof be seized or levied 
upon under legal process;

                  (e) if the Maker  defaults under or breaches any of the terms,
covenants or  conditions  of any other  security  agreement,  conditional  sales
contract, lease, instrument, note or agreement it may now have or hereafter make
with Payee or Holdings;


42329.3





                  (f) if Payee ceases doing business as a going  concern,  other
than as contemplated by the Reorganization  Agreement,  or makes or sends notice
of an intended bulk sale or makes an assignment for the benefit of creditors;

                  (g) if any proceedings are commenced by or against Maker under
any bankruptcy,  reorganization,  arrangement, insolvency, readjustment of debt,
receivership,  liquidation  or dissolution  law or statute of any  jurisdiction,
whether now or hereafter in effect;

                  (h) if a receiver, trustee or conservator be appointed for any
 of Maker's property; or

                  (i) if any guaranty,  representation  or statement made herein
by Maker or  contained  in any  separate  statement  in  writing  in  connection
herewith,  including,  without limitation, any financial statements furnished to
Payee by or on behalf of Maker, is untrue or incomplete in any material respect.

                  Unless  the  Payee  otherwise  elects,  in  the  Payee's  sole
discretion,  this Note shall  automatically  become immediately due and payable,
without  further  notice or demand,  upon the occurrence of any event of default
hereinabove  described and shall bear  interest  until paid in full at the Prime
Rate plus five (5%) percent per annum.  Upon the  acceleration  of the entire or
any portion of the unpaid balance of this Note, the holder, without prejudice to
any other  rights,  is  authorized  to  proceed  against  Maker and shall not be
required to have recourse to any security given for payment of this Note.

                  Nothing  contained in this Note shall require the Maker to pay
interest at a rate  exceeding the maximum rate  permitted by applicable  law. If
the  amounts  payable  to the  Payee  on  any  date  shall  exceed  the  maximum
permissible amount,  such amounts shall be automatically  reduced to the maximum
permissible  amount,  and the payments for any subsequent  period, to the extent
less than that permitted by applicable law, shall, to that extent,  be increased
by the amount of such reduction.  In the event that the period from the due date
of such payment is not long enough to cause the payments  due  hereunder  not to
exceed the maximum  amount  permitted by  applicable  law, then the Payee at its
option  shall have the right (i) to extend  the amount of time for such  payment
such  that the  payments  shall  not be deemed  to  exceed  the  maximum  amount
permitted by applicable or (ii) to reduce the amounts payable under this Note.

                  In  the  event  of  the  termination  of  the   Reorganization
Agreement,  the Payee  shall have the right at its option to convert the amounts
due under this Note in,  whole or in part,  into  fully  paid and  nonassessable
shares of Common Stock of the Maker at the  conversion  price of $2.25 per share
(the "Conversion Price"), by surrender of this Note to the Maker,  together with
a notice indicating the amount to be converted.

                  The Conversion  Price in effect at any time and the number and
kind of securities purchasable upon the conversion of this Note shall be subject
to adjustment from time to time upon the happening of certain events as follows:

42329.3
                                       -2-






                  (a) If the  Maker  shall  (i)  declare  a  dividend  or make a
distribution  on its  outstanding  shares  of  Common  Stock in shares of Common
Stock, (ii) subdivide or reclassify its outstanding  shares of Common Stock into
a greater  number of shares,  or (iii)  combine or  reclassify  its  outstanding
shares of Common  Stock  into a smaller  number of shares,  then the  Conversion
Price in effect at the time of the  effective  date or record date,  as the case
may be, for such  dividend  or  distribution  or of the  effective  date of such
subdivision,  combination or reclassification shall be adjusted so that it shall
equal the price  determined by multiplying  the Conversion  Price by a fraction,
the  denominator  of  which  shall be the  number  of  shares  of  Common  Stock
outstanding after giving effect to such action, and the numerator of which shall
be the number of shares of Common Stock  outstanding  immediately  prior to such
action.

                  (b) Whenever the Conversion  Price payable upon  conversion of
the Note is adjusted pursuant to the preceding paragraph the number of shares of
Common Stock  purchasable upon conversion of this Note shall  simultaneously  be
adjusted by multiplying the number of shares of Common Stock initially  issuable
upon  conversion  of this  Note by the  Conversion  Price in  effect on the date
hereof and  dividing  the  product  so  obtained  by the  Conversion  Price,  as
adjusted.

                  The Maker  acknowledges  that the Payee has advanced monies to
the Maker under this Note in accordance with the Reorganization  Agreement.  The
Maker acknowledges that the principal sum hereunder exceeds the actual amount of
funds received by the Maker. The Maker  understands that the amount in excess of
the amounts received by the Maker represents the costs and expenses of the Payee
in obtaining the amounts received by the Maker and that the Payee would not have
incurred  all of such costs and  expenses  if Payee had not done so on behalf of
the Maker. The Maker acknowledges and agrees that such costs and expenses relate
to the costs of the Payee in  obtaining  the  amount  of funds  received  by the
Maker,  including,  but not limited to,  finder's fees,  commissions and counsel
fees, and that the Maker is obligated hereunder to the Payee for the full amount
of this Note, including such costs and expenses.

                  At the option of Maker, the unpaid balance of this Note may be
prepaid in whole or in part, from time to time, without penalty or premium.

                  Except as otherwise  expressly  provided herein,  Maker hereby
waives presentment,  demand for payment,  dishonor, notice of dishonor,  protest
and notice of protest.

                  The liability of Maker  hereunder shall be  unconditional.  No
act,  failure  or delay by the  holder  hereof to declare a default as set forth
herein or to exercise any right or remedy it may have  hereunder,  or otherwise,
shall  constitute  a waiver of its rights to declare such default or to exercise
any  such  right  or  remedy  at such  time as it  shall  determine  in its sole
discretion.

                  Maker further agrees to pay all costs of collection, including
a reasonable  attorney's  fee and all costs of levy or appellate  proceedings or
review,  or both, in case the  principal or any interest  thereon is not paid at
the respective  maturity thereof, or in case it becomes necessary to protect the
security hereof, whether suit be brought or not.

42329.3
                                       -3-





                  Any  and all  notices  or  other  communications  required  or
permitted to be given under this Note shall be in writing and shall be deemed to
have been duly given upon personal  delivery or the mailing thereof by certified
or  registered  mail (a) if to Maker,  addressed  to it at its address set forth
above; and (b) if to Payee,  addressed to it or at such other address any person
or entity  entitled to receive  notices may specify by written  notice  given as
aforesaid.

                  This  Note  may  not be  amended,  modified,  supplemented  or
terminated orally.

                  This   Note   shall  be   binding   upon   Maker,   its  legal
representatives,  successors  or assigns and shall inure to the benefit of Payee
and its successors, endorsees, assigns or holder(s) in due course.

                  This Note shall be governed  by and  construed  in  accordance
with the laws of the State of New York,  without  giving effect to principles of
conflicts  of law. By signing  below,  Maker hereby  irrevocably  submits to the
jurisdiction  of such state and to service of process by certified or registered
mail at Maker's  last known  address.  No  provision of this Note may be changed
unless in writing signed by the Payee.

                  IN  WITNESS  WHEREOF,  Maker has  caused  this Note to be duly
executed and delivered by its duly authorized  representative as of the date and
year first above written.


                                      GLOBAL HEALTH ALTERNATIVES, INC.



                                      By:      ________________________________
                                               Name:
                                               Title:


42329.3
                                       -4-




                               SECURITY AGREEMENT



                  AGREEMENT,  dated as of April 8, 1997  between  GLOBAL  HEALTH
ALTERNATIVES,  INC., a Delaware  corporation  ("Debtor"),  having its  principal
place of business at 193 Middle Street,  Suite 201,  Portland,  Maine 04101, and
NATURAL HEALTH TRENDS CORP., a Florida corporation (the "Secured Party"), having
its principal place of business at 2001 West Sample Road, Pompano Beach, Florida
33064.

                  GRANTING  CLAUSE:  FOR GOOD AND  VALUABLE  CONSIDERATION,  the
receipt and sufficiency of which is hereby acknowledged,  and in order to secure
an indebtedness  owed by Debtor to the Secured Party as evidenced by the Secured
Promissory  Note,  dated  April 8,  1997 in the  original  principal  amount  of
$810,000 (the "Note"), and any renewal,  extensions, or replacement of the Note,
and to secure  the  obligations  of Debtor  under this  Agreement  and any other
obligation  (which is now in existence or may hereafter come into  existence) of
Debtor to the Secured Party or any subsidiary or affiliate of the Secured Party,
Debtor hereby grants to the Secured Party a lien on and security interest in the
property  listed on  Schedule A annexed  hereto,  together  with all present and
future attachments,  accessions,  accessories,  additions, substitutions and all
replacements  thereto or thereof or hereafter  attached to, placed upon, or used
in  connection  with,  such  property  wherever  located and all proceeds of the
foregoing, including any insurance proceeds relating thereto (collectively,  the
"Collateral"),  which lien and security  interest shall be first,  primary,  and
subject to no other lien  whatsoever.  In furtherance (and not in limitation) of
the foregoing,  concurrently with the execution and delivery hereof Debtor shall
execute and deliver a Pledge  Agreement with Secured Party,  (as so executed and
delivered, the "Pledge Agreement"),  as to certain securities included among the
Collateral.

         The parties further agree that:

                  1.  DEBTOR'S WARRANTIES, REPRESENTATIONS AND COVENANTS:
Debtor  hereby  warrants  and  represents  to the  Secured  Party  (a)  that the
Collateral  is  lawfully  owned by  Debtor,  free and clear of all other  liens,
encumbrances and security interests, and Debtor will warrant and defend title to
the same against the claims and demand of all  persons;  (b) that Debtor has not
granted,  and will not grant,  to anyone other than  Secured  Party any security
interest in the Collateral and, except for financing  statements in favor of the
Secured  Party,  no  Financing  Statement  or  other  instrument  affecting  the
Collateral,  or rights therein is on file in any public filing office;  (c) that
the  Collateral is and shall be retained in Debtor's  possession at the Debtor's
address  set  forth  above  except  for such of the  Collateral  as  constitutes
inventory  that is in the  possession  of  merchants  for  resale;  (d) that the
Collateral  is and will be used only for business or  commercial  purposes;  (e)
that this Agreement and the Note have been validly authorized, duly executed and
delivered  and  constitute  the valid and  legally  binding  obligations  of the
Debtor,  enforceable  in  accordance  with  their  respective  terms and are not
violative of, or create a default under,  its  Certificate of  Incorporation  or
By-laws or under any

42326.2





order, writ,  injunction or decree of any court of governmental  instrumentality
or any agreement to which Debtor is a party or by which its property is bound.

                  2. INSURANCE: Debtor agrees that from the date hereof it will,
at its sole cost and expense,  keep the Collateral  insured against all risks of
loss or damage  with  extended  coverage  for not less than the  greater  of the
indebtedness or the  Collateral's  full  replacement cost and that it will carry
personal injury liability and property damage liability insurance in such amount
and  covering  such  risks as Secured  Party may  reasonably  require.  All said
insurance shall be in form and with companies satisfactory to Secured Party.

                  3.  USE OF COLLATERAL AND OTHER DEBTOR OBLIGATIONS:  All
risks of loss,  theft or  destruction  of the  Collateral  shall be borne by the
Debtor.  Debtor  agrees that it will not use the  Collateral in violation of any
statute or ordinance or  applicable  insurance  policy and will promptly pay all
taxes,  assessments,  license fees and other public or private charges levied or
assessed   against  the  Collateral  and  this  obligation   shall  survive  the
termination  of this  Agreement;  that Debtor will not permit any lien,  charge,
encumbrance or security  interest of any kind whatsoever (other than the Secured
Party's  security  interest)  to issue  upon or attach to the  Collateral;  that
Debtor  will not  remove the  collateral  from its  location  as above set forth
without the prior written consent of Secured Party;  that except in the ordinary
course of Debtor's business,  Debtor will not secrete,  sell, transfer,  dispose
of, attempt to dispose of, substantially modify or abandon the Collateral or any
part thereof;  that Debtor will sign and deliver to Secured Party such financing
statements and Continuation Statements,  in form acceptable to Secured Party, as
Secured Party may, from time to time,  reasonably  request, or as are reasonably
necessary in the opinion of Secured  Party,  to  establish  and maintain a valid
security  interest in the Collateral and Debtor will pay any related filing fees
or cost with respect thereto and for prior lien searches; and that Debtor hereby
constitutes and appoints Secured Party its true and lawful  attorney-in-fact  to
execute and deliver any  financing  statement  or other  documents  which may be
required to establish and/or maintain  Secured Party's security  interest in the
Collateral.  Debtor shall,  at its own cost and expense,  protect and defend its
title to the  Collateral and defend all actions and claims which may be asserted
against the Collateral and its use thereof.  Debtor will allow Secured Party and
its  representatives  free access to the Collateral at all reasonable  times for
purposes of inspection or repair.

                  4. DEFAULT: Debtor shall be in default (an "Event of Default")
under the terms of this Agreement and the Note upon the occurrence of any of the
following:  (a) if the Debtor  shall fail to make any payment  under the Note or
this Agreement when due or when demanded; (b) if the Debtor fails to maintain in
force the required  insurance or except as otherwise  provided herein,  removes,
sells, transfers,  encumbers, sublets or parts with possession of the Collateral
or any part thereof  (other than as  contemplated  by the  Agreement and Plan of
Reorganization,  dated as of March 19,  1997 (the  "Reorganization  Agreement"),
among Debtor, Secured Party and GHA Holdings, Inc.) or attempts to do any of the
foregoing;  (c) if the Debtor  shall  fail to perform or comply  with any of the
other terms,  covenants,  or conditions of this  Agreement,  the  Reorganization
Agreement,  the Note or the Pledge Agreement;  (d) if the Collateral or any part
thereof  shall be seized or levied upon under legal  process;  (e) if the Debtor
defaults under or

42326.2
                                       -2-





breaches  any of the  terms,  covenants  or  conditions  of any  other  security
agreement,  conditional sales contract, lease, instrument,  note or agreement it
may now have or hereafter  make with Secured  Party;  (f) if Debtor ceases doing
business as a going concern,  other than as contemplated  by the  Reorganization
Agreement,  or makes or sends  notice of an  intended  bulk sale  (other than as
contemplated  by the  Reorganization  Agreement) or makes an assignment  for the
benefit of creditors;  (g) if any proceedings are commenced by or against Debtor
under any bankruptcy,  reorganization,  arrangement, insolvency, readjustment of
debt,   receivership,   liquidation  or  dissolution   law  or  statute  of  any
jurisdiction,  whether now or hereafter in effect; (h) if a receiver, trustee or
conservator be appointed for any of Debtor's  property;  or (i) if any guaranty,
representation  or statement  made herein by Debtor or contained in any separate
statement  in  writing  in  connection   herewith  or  in  connection  with  the
Reorganization   Agreement,   including,   without  limitation,   any  financial
statements  furnished to Secured  Party by or on behalf of Debtor,  is untrue or
incomplete in any material respect.

                  Upon the occurrence of any Event of Default,  the indebtedness
secured  hereby  and all other  obligations  then owing by the Debtor to Secured
Party shall, if Secured Party so elects,  become immediately due and payable and
Secured Party shall have all of the rights and remedies of a secured party under
the  Uniform  Commercial  Code as enacted in the State of New York and any other
applicable  laws,  and it shall then be lawful for, and Secured  Party is hereby
authorized and empowered,  with the aid and assistance of any person or persons,
to enter any premises  where the  Collateral  or any part thereof is, or may be,
placed,  and to assemble  and/or remove same and/or to render it unusable and/or
sell and dispose of such  Collateral at one or more public or private sales upon
at least five (5) days written  notice to Debtor of such sale (which  notice and
method of sale Debtor hereby  agrees is  commercially  reasonable),  and Secured
Party may be a buyer of the Collateral  thereat.  The proceeds of each such sale
shall be applied by Secured  Party  toward the payment of expenses of  retaking,
including   transportation,   storage,   refurbishing,   preparing   such  sale,
advertising,  selling and all related  charges and  disbursements  in connection
therewith and the indebtedness and interest secured hereby.  Should the proceeds
of any such sale be  insufficient  to fully pay all the items  above  mentioned,
Debtor hereby  covenants and agrees to pay any deficiency to Secured  Party.  In
the event that an Event of Default has occurred and is continuing, Secured Party
may employ any of the remedies set forth herein  regardless  of whether  Secured
Party exercises its right to make a demand under the Note.
 If Secured Party employs counsel for the purpose of effecting collection of any
monies due hereunder (whether or not Secured Party has retaken the Collateral or
any part thereof) or for the purpose of recovering  the  Collateral,  or for the
purpose of protecting  Secured Party's interest because of the occurrence of any
Event of Default of Debtor,  Debtor agrees to pay reasonable attorneys' fees and
such attorneys'  fees shall be a lien on the Collateral  herein and the proceeds
thereof. Secured Party may require Debtor to assemble the Collateral and make it
available to Secured Party at a place to be designated by Secured Party which is
reasonably  convenient  to both parties.  All rights and remedies  hereunder are
cumulative  and not  exclusive  and a waiver by  Secured  Party of any breach by
Debtor or the terms,  covenants,  and  conditions  hereof shall not constitute a
waiver of future  breaches  or  defaults  or Events of Default and no failure or
delay on the part of Secured  Party in  exercising  any of its options,  powers,
rights or remedies or partial or single  exercise  thereof,  shall  constitute a
waiver thereof.

42326.2
                                       -3-






                  5. WAIVER OF TRIAL BY JURY:  Debtor hereby waives the right of
a jury trial in any action or proceeding by either  party,  or assigns,  arising
out of the subject  matter of this  Agreement,  the  Collateral,  or the Note or
other obligations secured hereby.

                  6.  NOTICES:  All notices  hereunder  shall be  contained in a
written instrument transmitted (i) in person, (ii) by first class, registered or
certified  mail,  return  receipt  requested,  (iii) by  telefacsimile  or telex
(confirmed by written notice in the manner specified in (ii) above),  or (iv) by
overnight delivery, each addressed to such party at the address set forth on the
first page of this  Agreement or such other  address as may be designated by due
notice.

                  7.   MISCELLANEOUS:   This  Agreement   supersedes  all  prior
agreements, contains the entire understanding relating to its subject matter and
is binding on the parties and their successors and assigns.  No provision may be
modified,  terminated  or waived  except by an  express  writing  signed by both
parties.  No waiver will constitute a waiver of any other or future breach. This
Agreement was accepted in, is to be governed by and construed in accordance with
the internal laws (excluding the laws concerning  conflicts of laws) of, and any
dispute  adjudicated  exclusively in, the State of New York,  where both parties
hereby  consent to  jurisdiction  in any state or federal  court located in such
jurisdiction,  and any action therein may be commenced by written notice thereof
to the addresses set forth above.  The provisions  hereof are severable and this
Agreement  will be enforced to the maximum extent  permitted by applicable  law.
This Agreement may be executed in counterparts and may be executed by facsimile,
which will be deemed an original.

                  IN WITNESS WHEREOF,  the parties have caused this Agreement to
be executed and delivered as of the day and year first above written.

DEBTOR

GLOBAL HEALTH ALTERNATIVES, INC.


By:_____________________________________
         Name:
         Title:

SECURED PARTY

NATURAL HEALTH TRENDS CORP.


By:_____________________________________
         Name:
         Title:


42326.2
                             -4-





                                   SCHEDULE A


DEBTOR:                 GLOBAL HEALTH ALTERNATIVES, INC.

SECURED PARTY:            NATURAL HEALTH TRENDS CORP.



         To secure payment and performance of all  indebtedness  and obligations
owed to Secured  Party,  Debtor  grants to Secured  Party a continuing  security
interest in the following,  whether now owned or existing or hereafter  acquired
or arising or in which Debtor now has or may hereafter acquires any rights:

         A. All of the  Debtor's  right,  title and  interest  in and to all the
issued and outstanding  shares of stock of Ellon,  Inc., a Delaware  corporation
and Maine Naturals, Inc., a Delaware corporation, both of which are wholly-owned
subsidiaries of the Debtor.

         B. All accounts,  accounts  receivable,  contract rights,  instruments,
letters of credit, acceptances, guarantees, drafts or other forms of obligations
and  receivables of Debtor  arising from the sale or lease of inventory,  or the
rendition of services by Debtor in the ordinary  course of business or otherwise
(all of the foregoing herein collectively  called accounts),  whether or not the
accounts be listed on any schedules, assignments or reports furnished to Secured
Party from time to time, and whether or not the accounts are now existing or are
created  at  any  time  hereafter;   together  with  all  goods,  inventory  and
merchandise  returned by or reclaimed by or  repossessed  from customers on such
accounts,  wherever such goods,  inventory and merchandise are located,  and all
proceeds thereof,  including but not limited to, proceeds of insurance  thereon;
and all guaranties,  securities, and liens which Debtor may hold for the payment
of any  accounts,  including  without  limitation,  all  rights of  stoppage  in
transit,  replevin  and  reclamation  and all other  rights and  remedies of any
unpaid  vendor  or  lienor,  and all  liens  held by the  Debtor  as a  mechanic
contractor,  subcontractor,  materialman,  machinist, manufacturer,  artisan, or
otherwise,  including without  limitation the following contract rights: (1) the
rights  of the  Debtor  in  Natural  Relief - 1222,  United  States  Patent  No.
5,032,400;  (2) the rights of the Debtor  pursuant to the agreement  between the
Debtor and Mebo Holding  Corp.;  and (3) any and all future rights of the Debtor
to market Natural Relief - 1222 through the National Football League.

         C. All inventory  (other than consigned  inventory) of Debtor  wherever
located,  including without  limitation,  all goods manufactured or acquired for
sale or lease, and any piece goods, raw materials,  work in process and finished
merchandise,   findings  or  component  materials,  and  all  supplies,   goods,
incidentals,  office supplies, packaging materials and any and all items used or
consumed in the  operation of the business of the Debtor or which  contribute to
the finished product or to the sale,  promotion and shipment  thereof,  in which
Debtor now or at anytime  hereafter  may have an  interest,  whether or not such
inventory is listed in any reports furnished to Secured Party from time to time;
all inventory whether or not the same is in transit

42326.2
                                       -5-




or in the constructive, actual or exclusive occupancy of possession of Debtor or
is  held  by  Debtor  or  by  others  for  Debtor's  account  including  without
limitation,  all goods covered by purchase  orders and contracts  with suppliers
and all goods billed and held by suppliers;  all inventory  which may be located
on  premises  of  Debtor  or  of  any  carriers,  forwarding  agents,  truckers,
warehousemen,  vendors,  selling agents or third parties; all insurance proceeds
and products of any and all of the foregoing  resulting from the sale,  lease or
other disposition of inventory, including cash, accounts, contract rights, other
non-cash proceeds and trade-ins;  and with respect to after-acquired  inventory,
the security interest shall be a purchase money security interest.

         D.  All  machinery,   equipment,   fixtures,  furniture,   furnishings,
improvements,  tools, fuel and goods of any kind, whether now owned or hereafter
acquired or in which Debtor may in the future acquire an interest.

         E.  All  documents,  instruments,  documents  of  title,  policies  and
certificates   of   insurance,    guaranties,    securities,    chattel   paper,
deposits,proceeds of insurance, cash liens or other property owned by the Debtor
or in  which  it had an  interest  which  are  now  or may  hereafter  be in the
possession of Debtor or as to which Debtor may hereafter  control  possession by
documents  of title or  otherwise,  including,  but not limited to, all property
allocable to unshipped orders.

         F. All bank  accounts,including,  but not limited to, deposit accounts,
now existing or hereafter arising, together with the right to withdraw from said
bank accounts and make deposits to the same.

         G.  All  general  intangibles,  now  existing  or  hereafter  owned  or
acquired,   including,   but  not  limited  to,  patents,  patent  applications,
trademarks,  trademark  registrations  and applications  therefor,  trade names,
trade processes,  copyrights, copyright registrations and applications therefor,
licenses,  franchises,  tax refunds and corporate name and good will of Debtor's
business.

         H.  All  books,  records,  customer  lists,  supplier  lists,  ledgers,
evidence  or  shipping,  invoices,  purchase  orders,  sale orders and all other
evidences of Debtor's  business  records,  including all  cabinets,  drawers and
furniture  that may hold the same,  all  whether  now owned or in  existence  or
hereafter arising or acquired.

         I.    All renewals, substitutions, replacements, additions, accessions,
proceeds and products of any and all of the foregoing.



42326.2
                                       -6-




                               SECURITY AGREEMENT


                  AGREEMENT,  dated as of April 8, 1997  among  ELLON,  INC.,  a
Delaware corporation and MAINE NATURALS, INC., a Delaware corporation (each, the
"Debtor"),  having its principal places of business at 193 Middle Street,  Suite
201, Portland,  Maine 04101 and 644 Merrick Road, Lynbrook,  New York 11563, and
NATURAL HEALTH TRENDS CORP., a Florida  corporation (the "Secured Party") having
its principal place of business at 2001 West Sample Road, Pompano Beach, Florida
33064.

                  WHEREAS, Ellon, Inc. and Maine Naturals, Inc. are both 
wholly-owned subsidiaries and will each derive a substantial benefit from the 
amounts advanced to Global Health Alternatives, Inc. ("GHA") by the Secured 
Party; and

                  WHEREAS,  the  Secured  Party  would  not have  advanced  such
amounts to the debtor without this Agreement.

                  GRANTING  CLAUSE:  FOR GOOD AND  VALUABLE  CONSIDERATION,  the
receipt and sufficiency of which is hereby acknowledged,  and in order to secure
the  obligations  of Debtor  under a guarantee  (the  "Guarantee")  of even date
herewith and any other  obligation  (which is now in existence or may  hereafter
come into  existence)  of  Debtor  to the  Secured  Party or any  subsidiary  or
affiliate of the Secured Party, Debtor hereby grants to the Secured Party a lien
on and security  interest in the property  listed on Schedule A annexed  hereto,
together  with all  present  and future  attachments,  accessions,  accessories,
additions,  substitutions  and all replacements  thereto or thereof or hereafter
attached to,  placed upon, or used in connection  with,  such property  wherever
located and all proceeds of the  foregoing,  including  any  insurance  proceeds
relating  thereto  (collectively,  the  "Collateral"),  which lien and  security
interest shall be first, primary, and subject to no other lien whatsoever.

         The parties further agree that:

                  1.  DEBTOR'S WARRANTIES, REPRESENTATIONS AND COVENANTS:
Debtor  hereby  warrants  and  represents  to the  Secured  Party  (a)  that the
Collateral  is  lawfully  owned by  Debtor,  free and clear of all other  liens,
encumbrances and security interests, and Debtor will warrant and defend title to
the same against the claims and demand of all  persons;  (b) that Debtor has not
granted,  and will not grant,  to anyone other than  Secured  Party any security
interest in the Collateral and, except for financing  statements in favor of the
Secured  Party,  no  Financing  Statement  or  other  instrument  affecting  the
Collateral,  or rights therein is on file in any public filing office;  (c) that
the  Collateral is and shall be retained in Debtor's  possession at the Debtor's
address  set  forth  above  except  for such of the  Collateral  as  constitutes
inventory  that is in the  possession  of  merchants  for  resale;  (d) that the
Collateral  is and will be used only for business or  commercial  purposes;  (e)
that this  Agreement  and the  Guarantee  have  been  validly  authorized,  duly
executed and delivered and constitute the valid and legally binding  obligations
of the Debtor, enforceable in accordance with their respective terms and are not

43577.1





violative of, or create a default under,  its  Certificate of  Incorporation  or
By-laws  or  under  any  order,  writ,  injunction  or  decree  of any  court of
governmental  instrumentality  or any agreement to which Debtor is a party or by
which its property is bound.

                  2. INSURANCE: Debtor agrees that from the date hereof it will,
at its sole cost and expense,  keep the Collateral  insured against all risks of
loss or damage  with  extended  coverage  for not less than the  greater  of the
indebtedness or the  Collateral's  full  replacement cost and that it will carry
personal injury liability and property damage liability insurance in such amount
and  covering  such  risks as Secured  Party may  reasonably  require.  All said
insurance shall be in form and with companies satisfactory to Secured Party.

                  3.  USE OF COLLATERAL AND OTHER DEBTOR OBLIGATIONS:  All
risks of loss,  theft or  destruction  of the  Collateral  shall be borne by the
Debtor.  Debtor  agrees that it will not use the  Collateral in violation of any
statute or ordinance or  applicable  insurance  policy and will promptly pay all
taxes,  assessments,  license fees and other public or private charges levied or
assessed   against  the  Collateral  and  this  obligation   shall  survive  the
termination  of this  Agreement;  that Debtor will not permit any lien,  charge,
encumbrance or security  interest of any kind whatsoever (other than the Secured
Party's  security  interest)  to issue  upon or attach to the  Collateral;  that
Debtor  will not  remove the  collateral  from its  location  as above set forth
without the prior written consent of Secured Party;  that except in the ordinary
course of Debtor's business,  Debtor will not secrete,  sell, transfer,  dispose
of, attempt to dispose of, substantially modify or abandon the Collateral or any
part thereof;  that Debtor will sign and deliver to Secured Party such financing
statements and Continuation Statements,  in form acceptable to Secured Party, as
Secured Party may, from time to time,  reasonably  request, or as are reasonably
necessary in the opinion of Secured  Party,  to  establish  and maintain a valid
security  interest in the Collateral and Debtor will pay any related filing fees
or cost with respect thereto and for prior lien searches; and that Debtor hereby
constitutes and appoints Secured Party its true and lawful  attorney-in-fact  to
execute and deliver any  financing  statement  or other  documents  which may be
required to establish and/or maintain  Secured Party's security  interest in the
Collateral.  Debtor shall,  at its own cost and expense,  protect and defend its
title to the  Collateral and defend all actions and claims which may be asserted
against the Collateral and its use thereof.  Debtor will allow Secured Party and
its  representatives  free access to the Collateral at all reasonable  times for
purposes of inspection or repair.

                  4. DEFAULT: Debtor shall be in default (an "Event of Default")
under the terms of this  Agreement  upon the occurrence of any of the following:
(a) if the Debtor  shall fail to make any payment  under the  Guarantee  or this
Agreement  when due or when  demanded;  (b) if the Debtor  fails to  maintain in
force the required  insurance or except as otherwise  provided herein,  removes,
sells, transfers,  encumbers, sublets or parts with possession of the Collateral
or any part thereof  (other than as  contemplated  by the  Agreement and Plan of
Reorganization,  dated as of March 19,  1997 (the  "Reorganization  Agreement"),
among GHA,  Secured Party and GHA  Holdings,  Inc.) or attempts to do any of the
foregoing;  (c) if GHA  shall  fail to  comply  with the  terms,  covenants  and
conditions of the Reorganization  Agreement, or a note in the original principal
amount of $810,000 as of the date hereof, a security agreement as of the date

43577.1
                                       -2-





hereof or a pledge agreement as of the date hereof; (d) if the Debtor shall fail
to perform or comply with any of the other terms,  covenants,  or  conditions of
this Agreement, the Reorganization  Agreement; (e) if the Collateral or any part
thereof  shall be seized or levied upon under legal  process;  (f) if the Debtor
defaults  under or breaches  any of the terms,  covenants or  conditions  of any
other security agreement, conditional sales contract, lease, instrument, note or
agreement it may now have or hereafter  make with Secured  Party;  (g) if Debtor
ceases doing  business as a going  concern,  other than as  contemplated  by the
Reorganization  Agreement,  or makes or sends  notice of an  intended  bulk sale
(other  than as  contemplated  by the  Reorganization  Agreement)  or  makes  an
assignment for the benefit of creditors; (h) if any proceedings are commenced by
or against Debtor under any bankruptcy, reorganization, arrangement, insolvency,
readjustment of debt, receivership, liquidation or dissolution law or statute of
any jurisdiction, whether now or hereafter in effect; (i) if a receiver, trustee
or  conservator  be  appointed  for  any  of  Debtor's  property;  or (j) if any
guaranty,  representation or statement made herein by Debtor or contained in any
separate  statement in writing in connection  herewith or in connection with the
Reorganization   Agreement,   including,   without  limitation,   any  financial
statements  furnished to Secured  Party by or on behalf of Debtor,  is untrue or
incomplete in any material respect.

                  Upon the occurrence of any Event of Default,  the indebtedness
secured  hereby  and all other  obligations  then owing by the Debtor to Secured
Party shall, if Secured Party so elects,  become immediately due and payable and
Secured Party shall have all of the rights and remedies of a secured party under
the  Uniform  Commercial  Code as enacted in the State of New York and any other
applicable  laws,  and it shall then be lawful for, and Secured  Party is hereby
authorized and empowered,  with the aid and assistance of any person or persons,
to enter any premises  where the  Collateral  or any part thereof is, or may be,
placed,  and to assemble  and/or remove same and/or to render it unusable and/or
sell and dispose of such  Collateral at one or more public or private sales upon
at least five (5) days written  notice to Debtor of such sale (which  notice and
method of sale Debtor hereby  agrees is  commercially  reasonable),  and Secured
Party may be a buyer of the Collateral  thereat.  The proceeds of each such sale
shall be applied by Secured  Party  toward the payment of expenses of  retaking,
including   transportation,   storage,   refurbishing,   preparing   such  sale,
advertising,  selling and all related  charges and  disbursements  in connection
therewith and the indebtedness and interest secured hereby.  Should the proceeds
of any such sale be  insufficient  to fully pay all the items  above  mentioned,
Debtor hereby  covenants and agrees to pay any deficiency to Secured  Party.  In
the event that an Event of Default has occurred and is continuing, Secured Party
may employ any of the remedies set forth herein  regardless  of whether  Secured
Party exercises its right to make a demand under the Guarantee. If Secured Party
employs  counsel  for the  purpose  of  effecting  collection  of any monies due
hereunder  (whether or not Secured Party has retaken the  Collateral or any part
thereof) or for the purpose of recovering the Collateral,  or for the purpose of
protecting  Secured Party's  interest  because of the occurrence of any Event of
Default of Debtor,  Debtor  agrees to pay  reasonable  attorneys'  fees and such
attorneys'  fees  shall  be a lien on the  Collateral  herein  and the  proceeds
thereof. Secured Party may require Debtor to assemble the Collateral and make it
available to Secured Party at a place to be designated by Secured Party which is
reasonably  convenient  to both parties.  All rights and remedies  hereunder are
cumulative and not

43577.1
                                       -3-





exclusive  and a waiver by  Secured  Party of any breach by Debtor or the terms,
covenants,  and  conditions  hereof  shall  not  constitute  a waiver  of future
breaches or defaults or Events of Default and no failure or delay on the part of
Secured Party in exercising  any of its options,  powers,  rights or remedies or
partial or single exercise thereof, shall constitute a waiver thereof.

                  5. WAIVER OF TRIAL BY JURY:  Debtor hereby waives the right of
a jury trial in any action or proceeding by either  party,  or assigns,  arising
out of the subject  matter of this  Agreement,  the  Collateral,  or the Note or
other obligations secured hereby.

                  6.  NOTICES:  All notices  hereunder  shall be  contained in a
written instrument transmitted (i) in person, (ii) by first class, registered or
certified  mail,  return  receipt  requested,  (iii) by  telefacsimile  or telex
(confirmed by written notice in the manner specified in (ii) above),  or (iv) by
overnight delivery, each addressed to such party at the address set forth on the
first page of this  Agreement or such other  address as may be designated by due
notice.

                  7.   MISCELLANEOUS:   This  Agreement   supersedes  all  prior
agreements, contains the entire understanding relating to its subject matter and
is binding on the parties and their successors and assigns.  No provision may be
modified,  terminated  or waived  except by an  express  writing  signed by both
parties.  No waiver will constitute a waiver of any other or future breach. This
Agreement was accepted in, is to be governed by and construed in accordance with
the internal laws (excluding the laws concerning  conflicts of laws) of, and any
dispute  adjudicated  exclusively in, the State of New York,  where both parties
hereby  consent to  jurisdiction  in any state or federal  court located in such
jurisdiction,  and any action therein may be commenced by written notice thereof
to the addresses set forth above.  The provisions  hereof are severable and this
Agreement  will be enforced to the maximum extent  permitted by applicable  law.
This Agreement may be executed in counterparts and may be executed by facsimile,
which will be deemed an original.

                  IN WITNESS WHEREOF,  the parties have caused this Agreement to
be executed and delivered as of the day and year first above written.

DEBTOR

ELLON, INC.

By:_____________________________________
         Name:
         Title:



43577.1
                                       -4-





MAINE NATURALS, INC.


By:_____________________________________
         Name:
         Title:


SECURED PARTY

NATURAL HEALTH TRENDS CORP.


By:_____________________________________
         Name:
         Title:




43577.1
                                       -5-





                                   SCHEDULE A


DEBTOR:                            ELLON, INC.
                               MAINE NATURALS, INC.

SECURED PARTY:             NATURAL HEALTH TRENDS CORP.



         To secure payment and performance of all  indebtedness  and obligations
owed to Secured  Party,  Debtor  grants to Secured  Party a continuing  security
interest in the following,  whether now owned or existing or hereafter  acquired
or arising or in which Debtor now has or may hereafter acquires any rights:

         A. All accounts,  accounts  receivable,  contract rights,  instruments,
letters of credit, acceptances, guarantees, drafts or other forms of obligations
and  receivables of Debtor  arising from the sale or lease of inventory,  or the
rendition of services by Debtor in the ordinary  course of business or otherwise
(all of the foregoing herein collectively  called accounts),  whether or not the
accounts be listed on any schedules, assignments or reports furnished to Secured
Party from time to time, and whether or not the accounts are now existing or are
created  at  any  time  hereafter;   together  with  all  goods,  inventory  and
merchandise  returned by or reclaimed by or  repossessed  from customers on such
accounts,  wherever such goods,  inventory and merchandise are located,  and all
proceeds thereof,  including but not limited to, proceeds of insurance  thereon;
and all guaranties,  securities, and liens which Debtor may hold for the payment
of any  accounts,  including  without  limitation,  all  rights of  stoppage  in
transit,  replevin  and  reclamation  and all other  rights and  remedies of any
unpaid  vendor  or  lienor,  and all  liens  held by the  Debtor  as a  mechanic
contractor,  subcontractor,  materialman,  machinist, manufacturer,  artisan, or
otherwise.

         B. All inventory  (other than consigned  inventory) of Debtor  wherever
located,  including without  limitation,  all goods manufactured or acquired for
sale or lease, and any piece goods, raw materials,  work in process and finished
merchandise,   findings  or  component  materials,  and  all  supplies,   goods,
incidentals,  office supplies, packaging materials and any and all items used or
consumed in the  operation of the business of the Debtor or which  contribute to
the finished product or to the sale,  promotion and shipment  thereof,  in which
Debtor now or at anytime  hereafter  may have an  interest,  whether or not such
inventory is listed in any reports furnished to Secured Party from time to time;
all  inventory  whether or not the same is in  transit  or in the  constructive,
actual or exclusive occupancy of possession of Debtor or is held by Debtor or by
others for Debtor's account including without  limitation,  all goods covered by
purchase  orders and contracts  with  suppliers and all goods billed and held by
suppliers;  all  inventory  which may be located on premises of Debtor or of any
carriers, forwarding agents, truckers, warehousemen,  vendors, selling agents or
third  parties;  all  insurance  proceeds  and  products  of any  and all of the
foregoing  resulting  from the sale,  lease or other  disposition  of inventory,
including  cash,   accounts,   contract  rights,  other  non-cash  proceeds  and
trade-ins; and

43577.1
                                       -6-




with  respect to  after-acquired  inventory,  the security  interest  shall be a
purchase money security interest.

         C.  All  machinery,   equipment,   fixtures,  furniture,   furnishings,
improvements,  tools, fuel and goods of any kind, whether now owned or hereafter
acquired or in which Debtor may in the future acquire an interest.

         D.  All  documents,  instruments,  documents  of  title,  policies  and
certificates   of   insurance,    guaranties,    securities,    chattel   paper,
deposits,proceeds of insurance, cash liens or other property owned by the Debtor
or in  which  it had an  interest  which  are  now  or may  hereafter  be in the
possession of Debtor or as to which Debtor may hereafter  control  possession by
documents  of title or  otherwise,  including,  but not limited to, all property
allocable to unshipped orders.

         E. All bank  accounts,including,  but not limited to, deposit accounts,
now existing or hereafter arising, together with the right to withdraw from said
bank accounts and make deposits to the same.

         F.  All  general  intangibles,  now  existing  or  hereafter  owned  or
acquired,   including,   but  not  limited  to,  patents,  patent  applications,
trademarks,  trademark  registrations  and applications  therefor,  trade names,
trade processes,  copyrights, copyright registrations and applications therefor,
licenses,  franchises,  tax refunds and corporate name and good will of Debtor's
business.

         G.  All  books,  records,  customer  lists,  supplier  lists,  ledgers,
evidence  or  shipping,  invoices,  purchase  orders,  sale orders and all other
evidences of Debtor's  business  records,  including all  cabinets,  drawers and
furniture  that may hold the same,  all  whether  now owned or in  existence  or
hereafter arising or acquired.

         H.    All renewals, substitutions, replacements, additions, accessions,
proceeds and products of any and all of the foregoing.



43577.1
                                       -7-




                                PLEDGE AGREEMENT


                  PLEDGE  AGREEMENT,  dated as of April 8, 1997  between  GLOBAL
HEALTH  ALTERNATIVES,  INC., a Delaware  corporation (the "Pledgor") and NATURAL
HEALTH TRENDS CORP., a Florida corporation (the "Pledgee").


                              W I T N E S S E T H :

                  WHEREAS, this Pledge Agreement is being executed and delivered
to the Pledgee pursuant to the terms of the Security Agreement,  dated as of the
date  hereof  (the  "Security  Agreement"),  by and  between the Pledgor and the
Pledgee;

                  NOW,  THEREFORE,  in  consideration  of the mutual  agreements
contained herein and in the Security Agreement,  and in further consideration of
the making of the loan  represented by the Secured  Promissory Note, dated April
8,  1997,  in the  principal  amount of  $810,000  issued by Pledgor in favor of
Pledgee  (the  "Note"),  the  parties  hereto  do hereby  covenant  and agree as
follows:

                                    SECTION I

                  For purposes of this Pledge  Agreement,  the  following  terms
shall have the following  meanings.  All capitalized  terms used but not defined
herein  shall have the  respective  meanings  assigned  to them in the  Security
Agreement.


                  "Collateral"  shall mean the Pledged  Shares  and,  subject to
Section V hereof, and to the extent permitted by applicable law, all rights with
respect thereto, and all proceeds of such Pledged Shares and such rights.

                  "Default"  shall mean an event which with the giving of notice
or the passage of time, or both, would consitute an Event of Default.

                  "Event of Default" shall mean an event as so defined in the 
Security Agreement.

                  "Liabilities" shall mean all the obligations of the Pledgor to
the  Pledgee,  howsoever  created,  arising  or  evidenced,  whether  direct  or
indirect, absolute or contingent, now or hereafter existing, or due or to become
due, under the Security Agreement and the Note.

                  "Pledged Shares" shall mean all the shares of capital stock of
Ellon,  Inc.,  a  Delaware  corporation  and Maine  Naturals,  Inc.,  a Delaware
corporation owned of record and beneficially by the Pledgor,  as identified with
more particularity on Schedule A hereto.


42380.2





                                   SECTION II

                  To  secure  the  payment  of  and   performance   of  all  the
Liabilities,  the  Pledgor  hereby  pledges  to the  Pledgee,  and grants to the
Pledgee a security interest in and lien upon, the Collateral.
                                   SECTION III

                  The Pledgor represents and warrants to, and covenants with, 
the Pledgee as follows:

                  (a) the  execution,  delivery and  performance  of this Pledge
Agreement  and the  pledging  of the  Collateral  hereunder  do not and will not
conflict  with,  result in a violation  of, or  constitute  a default  under any
agreement binding upon the Pledgor or its property;

                  (b) the  Pledged  Shares are and will  continue to be owned by
the  Pledgor  free and clear of any lien,  security  interest,  charge,  pledge,
claim, right or other encumbrance (each a "Lien") of any other Person except the
Lien hereunder and the rights of the Pledgee under and pursuant to the Agreement
and Plan of Reorganization,  dated as of the date hereof, among the Pledgee, the
Pledgor  and  GHA  Holdings,  Inc.  (the  "Reorganization  Agreement"),  and the
security  interest of the Pledgee in the Pledged Shares and the proceeds thereof
is and will continue to be prior to and senior to the rights of all others;

                  (c)  this Pledge Agreement is the legal, valid, binding and 
enforceable obligation of the Pledgor, enforceable in accordance with its terms;

                  (d) the Pledgor shall,  from time to time, upon request of the
Pledgee, promptly deliver to the Pledgee such stock powers, proxies, and similar
documents,  satisfactory  in form and  substance to the  Pledgee,  and take such
other  actions,  with respect to the  Collateral  as the Pledgee may  reasonably
request; and

                  (e) subject to Sections IV and VI, and except as  contemplated
by  the  Reorganization  Agreement,  the  Pledgor  shall  not,  so  long  as any
Liabilities  are  outstanding,  sell,  assign,  exchange,  pledge  or  otherwise
transfer or encumber any of its rights in and to any of the Collateral.

                                   SECTION IV

                  The  Pledged   Shares  shall  be  released  from  this  Pledge
Agreement only upon indefeasible payment in full of all Liabilities. The Pledgee
may from time to time, after any Default or Event of Default,  and without prior
notice  to the  Pledgor,  transfer  all  or  any  part  of  the  Collateral  not
theretofore  registered in the name of the Pledgee, into the name of the Pledgee
or its nominee,  with or without  disclosing  that such Collateral is subject to
any rights of the Pledgor and may from time to time, whether before or after any
of the Liabilities shall become due and payable,  without notice to the Pledgor,
take all or any of the following  actions:  (a) notify the parties  obligated on
any of the  Collateral  to make  payment to the Pledgee of any amounts due or to
become due thereunder, (b) release or exchange all or any part of the

42380.2





Collateral  or  compromise  or extend or renew for any  period  (whether  or not
longer than the original period) any obligations of any nature of any party with
respect thereto, and (c) take control of any proceeds of the Collateral.

                                    SECTION V

                  Concurrently   with  the   execution   and  delivery  of  this
Agreement, the Pledgor shall deliver to the Pledgee certificates for the Pledged
Shares, each such certificate duly signed in blank by the Pledgor or accompanied
by a stock  transfer  power duly  signed in blank by the  Pledgor  and each such
certificate  accompanied  by all  required  documentary  or stock  transfer  tax
stamps.  So long as no Default or Event of Default  shall have  occurred  and be
continuing, (i) the Pledgor shall be entitled to exercise any and all voting and
other consensual rights pertaining to the Collateral or any part thereof for any
purpose not inconsistent with the terms of this Pledge Agreement,  including but
not limited to Section III(e) hereof,  and (ii) the Pledgor shall be entitled to
receive any and all cash dividends or other distributions paid in respect of the
Collateral. The Pledgee shall be entitled, but shall not be required, to deliver
such certificates  together with any such stock transfer power to the respective
issuers and receive new  certificates  registered  in the name of the Pledgee or
its  nominee,  or its  successor  and  assigns,  at any time  while  the Note is
outstanding.


                                   SECTION VI

                  If an Event of Default  shall be existing,  in addition to the
rights it may have under the Security  Agreement,  the Note, and this Agreement,
or by virtue of any other instrument, (a) the Pledgee may exercise, with respect
to the  Collateral,  from time to time any rights and  remedies  available to it
under the Uniform Commercial Code as in effect from time to time in the State of
New York or the states of incorporation of the issuers,  or otherwise  available
to it and (b) the Pledgee shall have the right,  for and in the name,  place and
stead of the Pledgor,  to execute  endorsements,  assignments,  stock powers and
other  instruments  of  conveyance or transfer with respect to all or any of the
Collateral.  Written  notification  by the  Pledgee to the  Pledgor of  intended
disposition  of any of the  Collateral  three (3)  business  days  prior to such
disposition shall be deemed commercially reasonable notice thereof. Any proceeds
of any disposition of Collateral may be applied by the Pledgee to the payment of
expenses in  connection  with the  Collateral,  including,  without  limitation,
reasonable attorneys' fees and legal expenses,  and any balance of such proceeds
may be applied by the Pledgee  toward the payment of such of the  Liabilities as
are in default,  and in such order of application,  as the Pledgee may from time
to time elect.  No action of the Pledgee  permitted  hereunder  shall  impair or
affect its rights in and to the  Collateral.  All  rights  and  remedies  of the
Pledgee  expressed  hereunder  are in addition to all other  rights and remedies
possessed by it, including, without limitation, those contained in the documents
referred to in the definition of Liabilities in Section I hereof.

                  In any sale of any of the Collateral after an Event of Default
shall  have  occurred,  the  Pledgee  is hereby  authorized  to comply  with any
limitation or restriction  in connection  with such sale as it may be advised by
counsel  is  necessary  in  order to  avoid  any  violation  of  applicable  law
(including, without limitation, compliance with such procedures as may restrict

42380.2





the number of  prospective  bidders  and  purchasers  or further  restrict  such
prospective  bidders or purchasers to persons who will  represent and agree that
they are  purchasing for their own account for investment and not with a view to
the  distribution  or resale  of such  Collateral),  or in order to obtain  such
required approval of the sale or of the purchase by any governmental  regulatory
authority or official, and the Pledgor further agrees that such compliance shall
not result in such sale's being  considered or deemed not to have been made in a
commercially  reasonable  manner, nor shall the Pledgee be liable or accountable
to the  Pledgor  for any  discount  allowed  by  reason  of the fact  that  such
Collateral is sold in compliance with any such limitation or restriction.

                                   SECTION VII

                  Upon the indefeasible payment in full of all Liabilities, this
Pledge  Agreement  shall  terminate  and the  Pledgee  shall  forthwith  assign,
transfer and deliver to the Pledgor, against receipt and without recourse to the
Pledgee,  all  Collateral  then  held by the  Pledgee  pursuant  to this  Pledge
Agreement.

                                  SECTION VIII

                  No failure or delay on the part of the  Pledgee in  exercising
any right or remedy  hereunder  or under any other  document  which  confers  or
grants any rights in the Pledgee in respect of the Liabilities  shall operate as
a waiver  thereof nor shall any single or partial  exercise of any such right or
remedy  preclude  any other or further  exercise  thereof or the exercise of any
other right or remedy of the Pledgee.

                                   SECTION IX

                  This Pledge  Agreement  shall be binding upon and inure to the
benefit of the Pledgor, the Pledgee and their respective successors and assigns,
except that the Pledgor may not assign or transfer its rights hereunder  without
the prior written  consent of the Pledgee (which consent shall not  unreasonably
be  withheld).  Each duty or obligation of the Pledgor to the Pled- gee pursuant
to the  provisions of this Pledge  Agreement  shall be performed in favor of any
person or entity  designated  by the Pledgee,  and any duty or obligation of the
Pledgee to the Pledgor may be performed by any other person or entity designated
by the Pledgee.

                                    SECTION X

                  This Agreement  supersedes all prior agreements,  contains the
entire  understanding  relating  to its  subject  matter  and is  binding on the
parties  and  their  successors  and  assigns.  No  provision  may be  modified,
terminated or waived  except by an express  writing  signed by both parties.  No
waiver will  constitute a waiver of any other or future  breach.  This Agreement
was  accepted  in, is to be governed by and  construed  in  accordance  with the
internal  laws  (excluding  the laws  concerning  conflicts of laws) of, and any
dispute  adjudicated  exclusively in, the State of New York,  where both parties
hereby  consent to  jurisdiction  in any state or federal  court located in such
jurisdiction,  and any action therein may be commenced by written notice thereof
to the addresses set forth above.  The provisions  hereof are severable and this
Agreement will

42380.2
                                       -4-





be enforced to the maximum  extent  permitted by applicable  law. This Agreement
may be executed in counterparts and may be executed by facsimile,  which will be
deemed an original.

                                   SECTION XI

                  All notices,  requests,  instructions  or documents  hereunder
shall be in  writing  and  delivered  personally  or by  facsimile  transmission
(confirmed  by mail as follows) or sent by United  States  mail,  registered  or
certified, return receipt requested, with proper postage prepaid, as follows:

                  (1)  if to the Pledgee:

                           Neal R. Heller, Esq.
                           Natural Health Trends Corp.
                           2001 West Sample Road
                           Pompano Beach, Florida  33064

with a copy to:

                           Martin C. Licht, Esq.
                           Lane & Mittendorf LLP
                           320 Park Avenue
                           New York, New York  10022


                  (2) If to the Pledgor:

                           Sir Brian Wolfson
                           Global Health Alternatives, Inc.
                           44 Welbeck Street
                           London  W1M 7HF  England

with a copy to:
                           Robert C. Bruce
                           Global Health Alternatives, Inc.
                           193 Middle Street
                           Portland, Maine  04101

and:
                           Claude A. Baum, Esq.
                           Dechert Price & Rhoads
                           30 Rockefeller Plaza
                           New York, New York  10112


42380.2
                                       -5-






or at such  other  address as either of the  parties  may  designate  by written
notice to the other party. If delivered personally or by facsimile transmission,
the date on which a notice, request,  instruction or document is delivered shall
be the date on which such  delivery in person or by  facsimile  transmission  is
made,  and,  if  delivered  by mail,  the date on which  such  notice,  request,
instruction  or document is deposited in the mail shall be the date of delivery.
Each notice, request, instruction or document shall bear the date on which it is
delivered.

                                   SECTION XII

                  Wherever  possible  each  provision  of this Pledge  Agreement
shall  be  interpreted  in  such  manner  as to be  effective  and  valid  under
applicable  law, but if any  provision  hereof shall be prohibited by or invalid
under  such law,  such  provisions  shall be  ineffective  to the extent of such
prohibition or invalidity,  without invalidating the remainder of such provision
or the remaining provisions hereof.


                  IN  WITNESS  WHEREOF,  this  Pledge  Agreement  has been  duly
executed by the parties hereto as of the day and year first above written.

                                                PLEDGOR:

                                                GLOBAL HEALTH ALTERNATIVES, INC.


                                                By:__________________________
                                                         Name:
                                                         Title:

                                                PLEDGEE:

                                                NATURAL HEALTH TRENDS CORP.


                                                By:__________________________
                                                         Name:
                                                         Title

42380.2
                                       -6-




                                    GUARANTEE

         To induce NATURAL  HEALTH TRENDS CORP.  (the  "Lender"),  to enter into
various  agreements with, and in consideration of the extension of credit by the
Lender to GLOBAL HEALTH ALTERNATIVES, INC. (the "Borrower"), as evidenced by the
note in the original  principal  amount of $810,000  (the  "Note"),  each of the
undersigned  (collectively,  the "Guarantor"),  unconditionally and irrevocably,
jointly and severally,  guarantees to the Lender, and any successors and assigns
thereof, the full and prompt payment when due, by acceleration or otherwise,  of
the payment and the performance of all obligations,  absolute or contingent, now
or hereafter existing, arising in any manner as a result of the Note between the
Borrower and the Lender (collectively, the "Obligations").

         Each of the undersigned are  wholly-owned  subsidiaries of the Borrower
and each of the  undersigned  shall derive a substantial  benefit as a result of
the extension of credit by the Lender to the Borrower.

         The obligation of the Guarantor hereunder is direct,  unconditional and
primary  and may be  enforced by the Lender  without  regard to the  validity or
enforceability of the Obligations.

         The Guarantor hereby waives diligence,  presentment, protest, notice of
acceptance  hereof and of all other notices and demands of any kind to which the
Guarantor  may be entitled.  The Guarantor  further  waives notice of and hereby
consents to any agreements or arrangements whatever made or which may be made by
the Lender with the Borrower,  including,  without  limitation,  agreements  and
arrangements or payments, extensions, subordinations,  composition, arrangement,
discharge  or  release of the whole or any part of the  Obligations,  or for the
change or surrender of any and all security, and the same shall in no way impair
the Guarantor's liability hereunder.  Presentment, demand, protest and notice of
protest of any negotiable instruments are also hereby waived.

         No act,  failure  to act,  or  omission  of any kind on the part of the
Guarantor, the Lender or any other person, corporation or entity shall be deemed
to be a legal  or  equitable  discharge  or  release  of the  obligation  of the
Guarantor hereunder. This instrument is a continuing Guarantee and nothing shall
discharge or satisfy the  liability of the Guarantor  hereunder  except the full
payment of the Obligations followed by the Lender's express release hereof. This
instrument shall not be affected by the death or incapacity of the Guarantor.

         The Guarantor  further agrees that this instrument shall continue to be
effective or be reinstated,  as the case may be, if at any time payment,  or any
part  thereof,  of the  principal  of or  interest  on  any  of the  Obligations
guaranteed  hereby is rescinded or must otherwise be restored or returned by the
Lender upon the insolvency,  bankruptcy or  reorganization  of the Borrower,  or
otherwise, all as though such payment had not been made.


43573.2




         If any legal action or actions are  instituted by the Lender to enforce
any of its rights hereunder,  the Guarantor  covenants to pay the Lender for all
expenses incurred relative to such legal action or actions,  including,  but not
limited to, court costs and  attorneys'  fees and expenses and will be deemed to
have  automatically  assigned  to the Lender all  claims and  demands  which the
Guarantors  may then or  thereafter  have  against the  Borrower.  The Lender is
authorized  and empowered to proceed  against any  Guarantor on the  Guarantor's
liability hereunder without joining the Borrower or any other guarantor. Each of
the  undersigned's  liability  hereunder  shall be joint and several.  This is a
guarantee  of  payment  and not of  collection  and  there  shall  be no duty or
obligation  upon the Lender to proceed  against  the  Borrower or to exhaust any
remedy against the Borrower, any collateral furnished, or any other guarantee or
security  relating  to the  Obligations  before  bringing  suit  or  instituting
proceedings of any kind against any Guarantor.

         The Guarantors  warrant that this  Guarantee has been fully  authorized
and  is  fully  enforceable  in  accordance  with  its  terms.  The  failure  or
forbearance of the Lender to exercise any right hereunder,  or otherwise granted
by law or other  agreement,  shall not affect or release  the  liability  of the
Guarantor,  and shall not  constitute a waiver of such right unless so stated in
writing.

         This  Guarantee  cannot  be  changed  or  terminated  orally,  shall be
interpreted  according to the internal  laws of the State of New York,  shall be
binding upon the heirs,  executors,  administrators,  successors  and  permitted
assigns of the  Guarantor  and shall inure to the  benefit of the Lender,  their
heirs,  executors,  administrators,  successors and assigns.  This Guarantee was
accepted in, and any dispute adjudicated  exclusively in, the State of New York,
where the  Guarantor  consents  to  service of process  and  jurisdiction.  This
document may be executed in counterparts and by facsimile, all of which shall be
deemed originals for all purposes.

         IN WITNESS  WHEREOF,  the undersigned has executed this Guarantee as of
the 8th day of April, 1997.
                                        ELLON, INC.


                                        By:      ______________________________
                                                 Name:
                                                 Title:



                                        MAINE NATURALS, INC.


                                        By:      ______________________________
                                                  Name:
                                                  Title:



43573.2
                                       -2-