EXHIBIT A

                            ARTICLES OF AMENDMENT OF
                            ARTICLES OF INCORPORATION

                                       OF

                           NATURAL HEALTH TRENDS CORP.

         Pursuant to the provisions of section 607.1006, Florida Statutes, 
Natural Health Trends Corp. (the "Corporation") adopts the following articles of
amendment to its articles of incorporation:

I.       ARTICLE IV is hereby amended by adding the following as Part G.

                                     PART G
                            Series E Preferred Stock

                  One Thousand  Seven  Hundred  Twenty  (1,720) of the 1,500,000
authorized  shares of Preferred  Stock of the  Corporation  shall be  designated
Series E Preferred Stock (the "Series E Preferred  Stock") and shall possess the
rights and privileges set forth below:

              A.        Par Value Stated Value, Purchase Price and Certificates.

       1.       Each share of Series E Preferred Stock shall have a par value of
$.001,  and a stated value (face amount) of One Thousand  Dollars  ($1,000) (the
"Stated Value").

   2.       The Series E Preferred Stock shall be offered at a purchase price of
One Thousand Dollars ($1,000) per share.

       3.       Certificates representing the shares of Series E Preferred Stock
purchased shall be issued by the Corporation to the purchasers  immediately upon
acceptance of the subscriptions to purchase such shares.

                  B.       Dividends.

  Holders of the shares of Series E Preferred Stock shall be entitled to receive
out of the assets of the Corporation  legally available  therefor cash dividends
at the rate of 10% of the Stated Value per annum, payable upon the conversion of
the shares of Common Stock.  Such dividend  shall be payable in shares of Common
Stock of the Corporation,  at the option of the  Corporation.  If such dividends
are paid in shares of Common Stock, then the number of shares of Common Stock to
be issued on account of the  accrued  dividends  shall be equal to the amount of
the dividend  divided by the lower of (i) the Closing Bid Price,  as hereinafter
defined,  on the date of issuance (the "Fixed Conversion  Price") or (ii) 75% of
the Closing Bid Price,  for the five (5) trading days preceding the Notice Date,
as hereinafter defined.


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                  C.       Liquidation Preference.

      1.       In the event of any liquidation, dissolution or winding-up of the
Corporation,  either voluntary or involuntary (a "Liquidation"),  the Holders of
shares of the Series E  Preferred  Stock then  issued and  outstanding  shall be
entitled  to be  paid  out  of  the  assets  of the  Corporation  available  for
distribution  to its  shareholders,  whether from capital,  surplus or earnings,
before any payment shall be made to the Holders of shares of the Common Stock or
upon any other series of Preferred Stock of the Corporation junior to the Series
E Preferred  Stock, an amount per share equal to the sum of (i) the Stated Value
and (ii) an amount equal to ten percent (10%) of the Stated Value  multiplied by
the fraction N/365, where N equals the number of days elapsed since full payment
for the shares of Series E  Preferred  Stock.  If, upon any  Liquidation  of the
Corporation,  the assets of the  Corporation  available for  distribution to its
shareholders  shall be insufficient to pay the Holders of shares of the Series E
Preferred  Stock and the Holders of any other series of  Preferred  Stock with a
liquidation  preference  equal to the  liquidation  preference  of the  Series E
Preferred  Stock the full amounts to which they shall  respectively be entitled,
the  Holders of shares of the Series E  Preferred  Stock and the  Holders of any
other  series of  Preferred  Stock with a  liquidation  preference  equal to the
liquidation  preference  of the Series E Preferred  Stock shall  receive all the
assets of the Corporation available for distribution and each such Holder of the
Series E Preferred  Stock and the Holders of any other series of preferred stock
with a liquidation  preference equal to the liquidation preference of the Series
E Preferred Stock shall share ratably in any distribution in accordance with the
amounts due such shareholders. After payment shall have been made to the Holders
of shares of the Series E Preferred Stock of the full amount to which they shall
be entitled, as aforesaid, the Holders of shares of the Series E Preferred Stock
shall be entitled to no further  distributions thereon and the Holders of shares
of the  Common  Stock  and of  shares  of  any  other  series  of  stock  of the
Corporation shall be entitled to share, according to their respective rights and
preferences,   in  all  remaining  assets  of  the  Corporation   available  for
distribution to its shareholders.

    2.       A merger or consolidation of the Corporation with or into any other
corporation,  or a sale, lease,  exchange, or transfer of all or any part of the
assets of the Corporation  which shall not in fact result in the liquidation (in
whole or in part) of the Corporation  and the  distribution of its assets to its
shareholders  shall not be deemed to be a voluntary or  involuntary  liquidation
(in whole or in part), dissolution, or winding-up of the Corporation.

                 D.       Conversion of Series E Preferred Stock.

                           The Holders of Series E Preferred Stock shall have 
the following conversion rights:

    1.       Right to Convert.  Each share of Series E Preferred Stock shall be
convertible,  on the  Conversion  Dates and at the  Conversion  Prices set forth
below,  into  fully paid and  nonassessable  shares of Common  Stock  (sometimes
referred to herein as "Conversion Shares").



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         2.       Mechanics of Conversion. Commencing sixty (60) days after the
issuance  of the  shares of Series E  Preferred  Stock  each  Holder of Series E
Preferred  Stock who  desires to convert  the same into  shares of Common  Stock
shall provide notice (the "Conversion  Notice") via telecopy (or an original) to
the  Corporation.  The  certificate or certificates  representing  the shares of
Series E Preferred  Stock for which  conversion is elected,  shall accompany the
Conversion  Notice.  The date upon which a Conversion  Notice is received by the
Corporation shall be a "Notice Date."

    The Corporation shall use all reasonable efforts to issue and deliver within
five (5)  business  days  after  the  Notice  Date,  to such  Holder of Series E
Preferred  Stock  at  the  address  of the  Holder  on the  stock  books  of the
Corporation,  a certificate or  certificates  for the number of shares of Common
Stock to which the Holder shall be entitled as aforesaid.

       3.       Lost or Stolen Certificates. Upon receipt by the Corporation of
evidence of the loss, destruction, theft or mutilation of any Series E Preferred
Stock  certificates  (the  "Certificates")  and (in the case of  loss,  theft or
destruction)   of  indemnity  or  security   reasonably   satisfactory   to  the
Corporation,  and  upon  surrender  and  cancellation  of the  Certificates,  if
mutilated,  the  Corporation  shall  execute  and deliver new Series E Preferred
Stock Certificates of like tenor and date. However, the Corporation shall not be
obligated to re-issue such lost or stolen Series E Preferred Stock  Certificates
if the Holder thereof contemporaneously requests the Corporation to convert such
Series E Preferred Stock into Common Stock, in which event the Corporation shall
be entitle to rely on an affidavit of loss, destruction or theft of the Series E
Preferred  Stock  Certificate  or,  in the  case of  mutilation,  tender  of the
mutilated certificate, and shall issue the Conversion Shares.

           4.       Conversion Period. The Series E Preferred Stock shall become
convertible  into shares of Common Stock at any time commencing  sixty (60) days
after the issuance of the shares of Series E Preferred Stock.

            5.       Conversion Formula/Conversion Price. Each share of Series E
Preferred Stock shall be convertible into the number of Conversion  Shares based
upon a conversion price (the  "Conversion  Price") equal to the lower of (i) the
Closing  Bid Price of the Common  Stock on the date of issuance of the shares of
Series E  Preferred  Stock or (ii) 75% of the  average  Closing Bid Price of the
Common  Stock for the five (5) trading  days  immediately  preceding  the Notice
Date. For purposes  hereof,  the term "Closing Bid Price" shall mean the closing
bid  price on the  NASDAQ  SmaIlCap  Stock  Market  ("NASDAQ")  as  reported  by
Bloomberg,  LP, or if no longer  traded  thereon,  the  closing bid price on the
principal national securities exchange on which the Common Stock is so traded.

           (a)     In the event that the Corporation shall at any time after the
date of issuance of the Series E Preferred  Stock: (i) declare a dividend on the
outstanding  Common Stock payable in shares of its capital stock; (ii) subdivide
the outstanding  Common Stock; (iii) combine the outstanding Common Stock into a
smaller  number of  shares;  or (iv) issue any  shares of its  capital  stock by
reclassification  of the Common Stock  (including any such  reclassification  in
connection with a consolidation or merger in which the Corporation is the

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continuing  corporation),  then, in each case,  the Fixed  Conversion  Price per
share  in  effect  at the  time of the  record  date  for the  determination  of
stockholders  entitled  to  receive  such  dividend  or  distribution  or of the
effective date of such subdivision,  combination,  or reclassification  shall be
adjusted so that it shall equal the price  determined by multiplying  such Fixed
Conversion  Price by a fraction,  the  numerator of which shall be the number of
shares of Common Stock  outstanding  immediately  prior to such action,  and the
denominator  of which shall be the number of shares of Common Stock  outstanding
after giving effect to such action.  Such adjustment shall be made  successively
whenever any event  listed  above shall occur and shall become  effective at the
close of  business  on such  record date or at the close of business on the date
immediately preceding such effective date, as applicable.

           6.       Automatic Conversion. Each share of Series E Preferred Stock
outstanding  twenty four (24)  months  from the date of  issuance  automatically
shall be  converted  into Common Stock based upon the  Conversion  Price then in
effect, and such date shall be deemed to be the Notice Date with respect to such
conversion.

      7.       No Fractional Shares. If any conversion of the Series E Preferred
Stock would  create a  fractional  share of Common Stock or a right to acquire a
fractional share of Common Stock, such fractional share shall be disregarded and
the number of shares of Common Stock issuable upon conversion, if the aggregate,
shall be the next higher number of shares.

      8.       Limitation on the Issuance of shares of Common Stock. In no event
shall the Corporation be required to issue more than 20% of the number of shares
of Common  Stock  outstanding  on the date of issuance of the Series E Preferred
Stock upon the  conversion of the shares of Series E Preferred  Stock unless the
stockholders  of the  Corporation  approve the issuance of additional  shares of
Common Stock upon the  conversion  of the shares of Series E Preferred  Stock or
The NASDAQ Stock Market, Inc. ("NASDAQ") waives the requirements of Market Place
Rule  4460(i)(1)(D).  In the  event  that 20% of the  number of shares of Common
Stock  outstanding on the date of issuance of the Series E Preferred  Stock have
been issued upon the conversion of the Series E Preferred  Stock, and (i) NASDAQ
has not waived the  requirements of Market Place Rule  4460(i)(1)(D) or (ii) the
stockholders  have not  approved  the  issuance of  additional  shares of Common
Stock,  then any  shares of Series E  Preferred  Stock that  remain  unconverted
shall,  at the  election of the Holder,  be  redeemed  by the  Corporation  at a
redemption  price equal to 133% percent of the sum of (i) the face amount of the
shares of Series E Preferred  Stock and (ii) an amount  equal to any accrued and
unpaid  dividends  thereon,  within  five  (5)  business  days  of the  Holder's
election.  The  Corporation  agrees  to take  such  corporate  action  as may be
necessary to obtain the approval of the stockholders to issue additional  shares
of Common Stock upon the conversion of the shares of Series E Preferred Stock.

                           9.       Conversion Defaults.

           (a)     In the event that the Conversion Shares are not delivered per
the written instructions of the Holder,  within five (5) business days after the
Notice Date, then in such event the Corporation  shall pay to Holder one percent
(1%) of the  Stated  Value in cash or  shares of Common  Stock,  based  upon the
Conversion Price, at the option of the Purchaser, of the

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shares of Series E Preferred  Stock being converted per each day after the fifth
business day following the Notice Date that the  certificates for the Conversion
Shares are not delivered.

          (b)     To the extent that the failure of the Corporation to issue the
Conversion Shares is due to the unavailability of authorized but unissued shares
of Common  Stock,  the  provisions of this Section 9 shall not apply but instead
the provisions of Section 10 shall apply.

                         (c)     The Corporation shall make any cash payments in
immediately  available funds or issue such shares of Common Stock incurred under
this Section 9 within  three (3) business  days from the date of issuance of the
applicable  shares of Common Stock.  Nothing herein shall limit a Holder's right
to pursue actual damages or cancel the conversion for the Corporation's  failure
to issue and deliver  Common Stock to the Holder  within ten (10)  business days
after the Notice Date.

              (d)     If the original certificate(s) representing the Conversion
Shares have not been delivered to the Holder within ten (10) business days after
the Notice Date, the Conversion  Notice shall become null and void at the option
of the Holder.

          10.      Lack of Authorized Shares. If, at any time a Holder submits a
Notice of Conversion and the Corporation does not have sufficient authorized but
unissued  shares of Common Stock  available to effect,  in full, a conversion of
the shares of Series E Preferred  Stock (a  "Conversion  Default"),  the date of
such default being referred to herein as the  "Conversion  Default  Date"),  the
Corporation  shall  issue to the Holder all of the shares of Common  Stock which
are  available,  and the  Notice  of  Conversion  as to any  shares  of Series E
Preferred  Stock  requested to be converted but not converted (the  "Unconverted
Shares"),  upon  Holder's  sole  option.  may  be  deemed  null  and  void.  The
Corporation  shall  provide  notice  of  such  Conversion  Default  ("Notice  of
Conversion  Default") to all existing Holders of outstanding  shares of Series E
Preferred Stock, by facsimile, within one (1) business day of such default (with
the original  delivered by overnight or two day  courier),  and the Holder shall
give notice to the  Corporation  by facsimile  within five (5) business  days of
receipt  of the  original  Notice  of  Conversion  Default  (with  the  original
delivered by overnight or two day courier) of its election to either  nullify or
confirm the Notice of Conversion.

     The Corporation agrees to pay all Holders of outstanding shares of Series E
Preferred  Stock  payments  for  a  Conversion  Default   ("Conversion   Default
Payments")  in the amount of (N/365) x (.24) x the initial  Stated  Value of the
outstanding and/or tendered but not converted shares of Series E Preferred Stock
held by each  Holder  where N = the number of days from the  Conversion  Default
Date to the date (the  "Authorization  Date") that the Corporation  authorizes a
sufficient  number  of  shares  of  Common  Stock to  effect  conversion  of all
remaining  shares of Series E Preferred  Stock by the fifth day of the following
calendar month. The Corporation  shall send notice  ("Authorization  Notice") to
each Holder of outstanding  shares of Series E Preferred  Stock that  additional
shares of Common  Stock have been  authorized,  the  Authorization  Date and the
amount of Holder's accrued Conversion  Default Payments.  The accrued Conversion
Default Payments shall be paid in cash or shall be convertible into shares of

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Common  Stock at the  Conversion  Price,  at the  Holder's  option,  payable  as
follows:  (i) in the event  Holder  elects to take such  payment  in cash,  cash
payments  shall be made to such  Holder  or (ii) in the  event  that the  Holder
elects to take such payment in Common Stock, the Holder may convert such payment
amount into Common Stock at the Conversion  Price at anytime after the fifth day
of the calendar month following the month in which the Authorization  Notice was
received, until the expiration of the twenty four month (24) conversion period.

                  Nothing herein shall limit the Holder's right to pursue actual
damages  for the  Corporation's  failure  to  maintain  a  sufficient  number of
authorized shares of Common Stock.

         11.      Limitation on Conversion. Except in the case of the provisions
contained  in Section 6, in no event shall the Holder be entitled to convert any
shares of Series E Preferred  Stock in excess of that number of shares of Series
E Preferred Stock upon conversion of which the sum of(l) the number of shares of
Common Stock  beneficially  owned by the Holder and its  affiliates  (other than
shares  of Common  Stock  which may be deemed  beneficially  owned  through  the
ownership of the unconverted portion of the shares of Series E Preferred Stock),
and (2) the number of shares of Common Stock issuable upon the conversion of the
shares of Series E Preferred  Stock with respect to which the  determination  of
this provision is being made, would result in beneficial ownership by the Holder
and its affiliates of more than 4.9% of the  outstanding  shares of Common Stock
of the Corporation.  For purposes of this provision,  beneficial ownership shall
be determined in accordance with Section 13(d) of the Securities Exchange Act of
1934, as amended, and Regulation 13 D-G thereunder, except as otherwise provided
in clause (1) above.

         12.      Reservation of Stock Issuable Upon Conversion. The Corporation
shall at all times reserve and keep available out of its authorized but unissued
shares of Common Stock,  solely for the purpose of effecting  the  conversion of
the shares of the Series E Preferred Stock,  such number of its shares of Common
Stock as shall from time to time be sufficient  to effect the  conversion of all
then  outstanding  shares of Series E  Preferred  Stock;  and if at any time the
number of authorized but unissued shares of Common Stock shall not be sufficient
to  effect  the  conversion  of all  then  outstanding  shares  of the  Series E
Preferred  Stock,  the  Corporation  will take such  corporate  action as may be
necessary to increase its authorized but unissued shares of Common Stock to such
number of shares as shall be sufficient for such purpose.

E.       Voting. Except as otherwise provided below or by the Florida Statutes, 
the Holders of the Series E Preferred Stock shall have no voting power 
whatsoever, and no Holder of Series E Preferred Stock shall vote or otherwise
participate in any proceeding in which action shall be taken by the Corporation 
or the shareholders thereof or be entitled to notification as to any meeting of
the Board of Directors or the shareholders. 

F.       Protective Provisions. So long as shares of Series E Preferred Stock 
are outstanding, the Corporation shall not, without first obtaining the approval
(by vote or written consent, as provided by Jaw) of the Holders of at least 
seventy-five percent (75%) of the then outstanding shares of Series E Preferred
Stock:


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  1.       alter or change the rights, preferences or privileges of the Series E
Preferred Stock so as to affect adversely the Series E Preferred Stock;

     2.       do any act or thing not authorized or contemplated by this Article
IV which  would  result in  taxation  of the  Holders  of shares of the Series E
Preferred  Stock under  Section 305 of the  Internal  Revenue  Code of 1986,  as
amended (or any comparable  provision of the Internal  Revenue Code as hereafter
from time to time amended); or

      3.       enter into a merger in which the Corporation is not the surviving
corporation;  provided,  however,  that the provisions of this  subparagraph (3)
shall not be  applicable to any such merger if the  authorized  capital stock of
the  surviving  corporation  immediately  after such merger  shall  include only
classes  or series of stock for which no such  consent  or vote  would have been
required pursuant to this section if such class or series had been authorized by
the Corporation  immediately prior to such merger or which have the same rights,
preferences and limitations and authorized  amount as a class or series of stock
of the  Corporation  authorized  (with  such  consent  or vote of the  Series  E
Preferred  Stock) prior to such merger and continuing as an authorized  class or
series at the time thereof.

                  G.  Status of  Converted  Stock.  In the  event any  shares of
Series E Preferred  Stock shall be converted as contemplated by this Article IV,
the  shares so  converted  shall be  canceled,  shall  return  to the  status of
authorized but unissued  Preferred Stock of no designated  class or series,  and
shall not be issuable by the Corporation as Series E Preferred Stock.

                  H. Taxes. All shares of Common Stock issued upon conversion of
Series E Preferred Stock will be validly issued,  fully paid and  nonassessable.
The  Corporation  shall pay any and all  documentary  stamp or similar  issue or
transfer taxes that may be payable in respect of any issue or delivery of shares
of Common Stock on conversion of Series E Preferred Stock pursuant  hereto.  The
Corporation shall not, however,  be required to pay any tax which may be payable
in respect  of any  transfer  involved  in the issue and  delivery  of shares of
Common Stock in a name other than that in which the Series E Preferred  Stock so
converted  were  registered,  and no such issue or delivery shall be made unless
and until the person  requesting  such transfer has paid to the  Corporation the
amount of any such tax or has established to the satisfaction of the Corporation
that  such tax has been  paid or that no such tax is  payable.  The  Corporation
shall  adjust the amount of  dividends  paid or accrued so as to  indemnify  the
Holders of Series E Preferred  Stock against any  withholding  or similar tax in
respect of such dividends.



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II.      These Articles of Amendment of Articles of Incorporation were adopted 
by the Board of Directors without shareholder action and shareholder action was
not required on August __, 1998.


Signed on August ___, 1998


                                                     NATURAL HEALTH TRENDS CORP.



                                                      By:  Sir Brian Wolfson
                                                     Name: Sir Brian Wolfson
                                                    Title: Chairman

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